Tile Money

Tile Money

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By Luke Miller
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Welcome to Tile Money, we discuss the business of tile installation.
More places to listen
Welcome to Tile Money, we discuss the business of tile installation.
tilemoney.com

More places to listen

Tile Contractor Websites
Do you have a website for your tile installation business? Perhaps you do have a website but it is outdated and is not producing results for your business. I am excited to let you know that I have partnered with a Website and SEO Expert, together we plan on creating modern websites that not only look great but actually work for you, getting local leads for your tile business. We are running a special for our first customers and will be working closely with you to perfect our websites. Check out https://happytileguy.com/ to learn more!
20:56
November 7, 2019
Start with the Design!
Check out this great interview with Jamen & Chanel Carrizosa to learn how they have made a great name for themselves as the tile design and installation experts in Seattle WA. We discuss how they work together as a married couple, the challenges as well as the perks. We also discussed why they have recently made the difficult decision to downsize their company and how they went about doing this. We discussed the benefits of being involved inside the NTCA as well as being certified tile installers. Check out their work at https://www.icontileanddesign.com/ This episode of Tile Money is brought to you by the National Tile Contractors Association and Sponsored by Laticrete International. https://laticrete.com/ https://www.tile-assn.com/#
30:56
November 6, 2019
Have a Plan for Success!
Interview with Jim Upton. Jim went from being to Scared to get out of his car to becoming a Sales Expert.  How did he do it?  He had a plan and he stuck with it. Listen to this episode to learn how Jim started his business during the recession. He also has built up one of the largest tile blogs on the internet, https://www.diytileguy.com/ This episode of Tile Money is brought to you by the National Tile Contractors Association and Sponsored by Laticrete International. https://laticrete.com/ https://www.tile-assn.com/#
35:08
October 31, 2019
Benefits of NTCA membership, interview with Jim Olson
Have you considered joining the NTCA? If so you will want to watch my interview with Jim Olson from the NTCA. The National Tile Contractors Association has a long history of assisting tile contractors to grow and run their businesses. They are the largest oldest organization of their kind. The list of benefits from joining is a long one, some of the benefits you will be able to put to use right away and some will take a little longer to utilize and see the results. One thing every NTCA member I talk to agrees on is the major benefit of networking with like-minded contractors. NTCA is one of the fastest-growing trade associations in the U.S. construction industry. Resources are available that offer both technical and business support, and the Partnering For Success Program offset your annual membership investment. NTCA is the Voice of the Tile Contractor. Members associated with NTCA are valued and respected.  Established in 1947, the National Tile Contractors Association (NTCA) is a nonprofit trade association dedicated to the professional installation of ceramic tile and natural stone. With a membership made up of over 1,500 members, NTCA is one of the fastest-growing trade associations in the U.S. construction industry. NTCA strives to improve the tile installation trade through education and training, participation in the development of standards and methods, and communication of our initiatives to related trades. This episode of Tile Money is brought to you by the National Tile Contractors Association and Sponsored by Laticrete International. https://laticrete.com/ https://www.tile-assn.com/#
45:48
October 23, 2019
"No longer an Amateur!" Interview with Jeff Occhipinti
Listen to this episode to hear how Jeff Occhipinti, owner of Columbia River Tile & Stone out of Portland OR has built a very successful profitable business with a great reputation. Listen to learn what he meant by saying he was no longer an amateur! Check out Jeff work on Instagram @ColumbiaRiverTileAndStone https://www.instagram.com/columbiarivertileandstone/ Manufacturer News sponsored by Laticrete International. Laticrete is very interested and invested in educating tile contractors. They have been doing this with their Laticrete Live live training events, find out more at http://bit.ly/2MoZMC7 They also have an online education resource called Laticrete University Online and have recently launched a new series of tutorials called the 101 series. This series of tutorials is great for new to the industry employees, check out the link for more info. www.laticreteuniversity.com   Together we are working on rolling out more in-person business Incubators Nationwide in 2020, these will cover a variety of subjects and we are eager to hear from you on what you would like to accomplish from attending one of these events, we realize it is an investment on your part and we want you to go away empowered to succeed with actionable advice you can implement right away. In other news, we have a new episode segment called “Ask Uncle Ron”  We welcome your business questions and want to answer them inside an episode of Tile Money. Super easy to play along and be part of the podcast! Call into this voicemail number and leave your question for Ron! ‪(440) 299-7601‬ Tile Money Tip is Sponsored by Laticrete, today Ron and I are discussing Role Power and how it affects negotiations. We have already discussed the first 4 Core Concerns when it comes to negotiating deals. Go back to recent episodes if you haven’t heard Ron discuss the first 4, Appreciation, Autonomy, Affiliation, and Status. Enjoy this tile money tip right now! As you heard Ron say at the end of this tip, the vast majority of us are not taught this type of stuff before we go into the workplace. How often have we been guilty of letting our emotions get the best of us? Letting emotions make decisions for us when it comes to business is not smart but unfortunately, its a daily reality for many, if you find yourself struggling with this go back and listen to all of these 5 Core Concerns, I will release the whole episode later this week so you will have easy access to this powerful information. Link for Dr Shapiro’s book Negotiating the Nonnegotiable  https://amzn.to/35JeP1c I want to thank my most recent Itunes reviewer, thank you Final Touch Tile and Stone for the 5-star review and comments! Follow Manny on IG @finaltouchtileandstone https://www.instagram.com/finaltouchtileandstone/ This episode of Tile Money is brought to you by the National Tile Contractors Association and Sponsored by Laticrete International. https://laticrete.com/ https://www.tile-assn.com/#
36:46
October 17, 2019
Jason McDaniel and the Stoneman Crew!
I'm so glad I had the chance to record this great interview with Jason, Jeremy and Shawn! Watch this interview to gain some insights into how they are continuing to push the limits of tile installation and grow a sustainable, profitable tile contractor business. ****11:18 Industry News sponsored by NTCA: Here’s one last chance to learn about NTCA’s new comprehensive health benefits plan. This plan offers medical, dental, vision, life, and disability benefits, as well as supplemental benefits and lifestyle products. There are no eligibility restrictions or minimum participation requirements. Join us for this informative webinar and learn about our newest member benefit! No registration required.  Click Below to join from computer, tablet or smartphone. http://bit.ly/2AUpmrR You can also dial in using your phone. United States (646) 749-3112 Access Code 194-924-701 ****56:55 Tile Money Tip sponsored by Laticrete: Ron and I have been discussing the 5 Core Concerns when it comes to negotiating deals. Understanding how these Core Concerns work and the Emotions they effect when negotiating the price quoted will help us win more jobs at the price we need to charge.   What we want to do is to come to an agreement with our customers We have already discussed the first 3, Appreciation, Autonomy, Affiliation, and today we are discussing Status.  **This episode of Tile Money is brought to you by the National Tile Contractors Association and Sponsored by Laticrete International. https://laticrete.com/ https://www.tile-assn.com/#
1:00:11
October 9, 2019
CTI Episode! Interview with Heidi Cronin
Interview with Heidi Cronin, CTEF Industry Liaison and Promotions Director. Heidi is passionate about tile! She shares some great insights on the Certified Tile Installer test, current and future developments. 14:30 Invest in yourself to grow. Being uncomfortable is the key to growth. 16:05 CTI is testing the standards, methods, best practices of ANSI A108, A118, the TCNA Handbook and Manufacturer Instructions. It’s not about the tile. 21:45 Homebuilders need quality Tile Contractors 24:40 CTI referral program, homeowners can find CTI’s near them! 25:50 Get your CTI Flyer, pass it out to your local tile distributor. 30:25 It’s everybody’s responsibility to Sell the Correct Expectations. 31:40 Are CTI’s bragging? They are proud with good reason! They are also learning to sell themselves! https://www.ceramictilefoundation.org/ Cell # (503) 803-1018 Email; Heidi@tilecareer.com 34:44 My comments and personal viewpoint of the CTI 43:03 Tile Money TIp; Continued talks of the emotions that help Negotiations, today we are talking about Affiliation and why it matters when negotiating and selling your services.
52:23
September 25, 2019
Qualifying your customer's over the phone
Welcome back to another episode of Tile Money, Tile Money is brought to you by the NTCA This episode is sponsored by Laticrete In today’s episode, Ben Santos and I discuss what to do with the phone calls once they start rolling in. We discuss why qualifying questions are so important and why you should have them prepared and practised. 1:20 Industry News Sponsored by NTCA "Members of the NTCA have expressed their interest in the association offering benefits programs such as 401K, dental, vision and health insurance. Effective August 2019, NTCA is very pleased to offer a comprehensive, high quality benefits platform to members in good standing. This is a great tool for recruiting new talent to your company. You can select medical, dental, vision, life and disability benefits as well as supplemental benefits and Lifestyle products. There are no eligibility restrictions or minimum participation. Go to www.tile-assn.com for information on the NTCA Sponsored Health, Life, Dental Programs and more." Enjoy this episode! 30:40 Tile Money Tip: Ron and I are discussing the 5 Core concerns of negotiations. Last week we spoke about appreciation and today we are discussing the 2nd Core Concern of Negotiation, Autonomy. Autonomy is the capacity to make an informed, uncoerced decision. We want to inform our potential customers, giving them options and respecting their choice. This episode of Tile Money is brought to you by the National Tile Contractors Association and Sponsored by Laticrete International. https://laticrete.com/ https://www.tile-assn.com/#
34:11
September 18, 2019
Why having a Strong Online Presence is So Important
Tile Money is brought to you by the National Tile Contractors Association This episode is sponsored by Laticrete In today’s episode, Ben Santos and I discuss how having a good website and/or a blog/youtube channel allows you to attract your right customer. How having a strong online presence will start the sales process, meaning you are spending less time with the wrong potential customers. When someone is getting ready to make a large purchase they do research, this is done online. The more money they are about to spend the more they research! We also discuss how Ben and his Business Partner went from working strictly for builders to working strictly for homeowners. 2:05 Manufacturer news: Laticrete is giving away a Jeep Wrangler Sport edition! They have a prize every month for the rest of the year! For details see below; "During the promotional period (July 1 - December 31, 2019) when verified contractors/installers* purchase any of our SPECTRALOCK epoxy grout products from qualified Distributors/Dealers, and submit their receipts, they're entered to win our monthly drawing as the grand prize of a 2019 Jeep Wrangler (prize drawing in January 2020)! Each $50 you spend gets you 1 entry. To enter, see the complete list of prizes, and official rules, head to: https://laticrete.com/en/support-and-downloads/marketing-support/rebates-and-promotions/spectralock-work-hard-play-hard-sweepstakes Monthly prizes include: • July: Yeti Prize package • August: Weber Grill • September: Brand new set of Kayaks • October: Cabela’s $500 Gift card • November: Outdoor Tailgating Selection • December: Entire Camping Selection • January Grand Prize: Jeep Wrangler" 28:10 Tile Money Tip; the 5 core concerns that humans have when negotiating. #1. Appreciation This episode of Tile Money is brought to you by the National Tile Contractors Association and Sponsored by Laticrete International. https://laticrete.com/ https://www.tile-assn.com/#
35:35
September 11, 2019
Defence against the Dark Arts
This is the full hour-long episode I recorded with Ron Nash where we discuss counter-tactics to common negotiation strategies, this is Defence Against the Dark Arts! See the timestamps below with the tactic names. 4:27 “Give me your best and final offer” This is a time crunch tactic, the one using it wants you to make a quick decision, hoping you will make a mistake. 8:35 “Straw Issues, or Filling the Pot” Buyers will use this tactic to get some extras, Sellers can use it to get closer to the agreement. 13:20 “The Bogey Approach” This sounds like “This is all I have to spend” Be Very Skeptical when you hear this! The counter to this is to Flinch, “Are you for real!?” 19:00 “Ask how much it will be, or you will get taken” Change orders without documentation are the perfect example, make sure it’s in writing! 24:50 “Take it or leave it” This is a brutal tactic with a brutal counter tactic. 27:17 “Littering the Lawn” This tactic brings up all the bad memories, it can be used against you and you can use it as a counter tactic. 30:22 “The reverse auction” This sounds like “I’ve already got my price for x, can you beat it” 32:55 “Changing the Shape of the Deal” Deals can be looked at like a pie, you can expand the pie. 34:50 “The Nibble” People will see how much more they can get from you. 36:15 “Flinch” This is powerful because people don't like to make other people uncomfortable, you can diffuse tension. 38:45 “Understand what Your Customer Wants, give them What they Want” People always find the money for what they want! 42:30 “The Planning Purpose Trap” Be careful of quoting prices too quickly, ask a lot of questions. 45:10 “The Salami Slice Approach” People try to pick apart the specification and try to negotiate on one point. 47:15 “The Crunch” People will say “You’ve got to do better than that” 48:45 “Escalation” This is used on Pawn Stars all the time! 52:30 “The What If” A positive tactic that builds relationships. 53:30 “Change the Shape of the Deal NEVER NEVER NEVER negotiate on a single product, or point of the deal. NEVER. 53:45 “The Time Crunch” Careful! Deals get sloppy when rushed. 55:00 “Telephone Negotiations” Certain price points can be negotiated via phone, higher dollar deals should be done in person. People buy outcomes, not features, remember this when you are selling and negotiating. You are selling outcomes! Say it with me, “I sell beautiful tile installations that last a lifetime” This episode of Tile Money is brought to you by the National Tile Contractors Association and Sponsored by Laticrete International. https://laticrete.com/ https://www.tile-assn.com/#
1:02:21
September 4, 2019
Providing Value for Contractors
This interview with Adam Wilson, owner of Icon Tile out of Sacramento is on fire! Adam brings tons of value bombs during the interview! Learn how he came back stronger and better after the recession and how he continues to provide massive value for the general contractors he works for. 16:03 Industry News Sponsored by NTCA Members of the NTCA have expressed their interest in the association offering benefits programs such as 401K, dental, vision and health insurance. Effective August, 2019, NTCA is very pleased to offer a comprehensive, high quality benefits platform to members in good standing. This is a great tool for recruiting new talent to your company. You can elect medical, dental, vision, life and disability benefits as well as supplemental benefits and Lifestyle products. There are no eligibility restrictions or minimum participation. Go to www.tile-assn.com for information on the NTCA Sponsored Health, Life, Dental Programs and more. For more information join the Webinar Sept. 11 2019 This webinar does not require registration. Click JOIN THE WEBINAR to join from your computer, tablet or smartphone. https://global.gotomeeting.com/join/380791397 37:26 Tile Money Tip sponsored by Laticrete “Controlling your emotions, overview” https://www.pon.harvard.edu/faculty/daniel-shapiro/ Adam Wilson (203) 927-1059 IG: @adam.wilson.laticrete Review of Tile Money Shawn Lord: “I absolutely love what your doing for the tile industry and especially for tile guys like myself who get caught up in the game of business. But know in the back of ours minds that the work is what shows in the end.  thank you”
44:16
August 30, 2019
Getting started with Google My Business and acquiring Reviews.
In this episode, Ben Santos and I talk about Google My Business and getting reviews. Here are a few of the topics we covered. *Getting Started; go to www.google.com/business *The similarities between Google my Business and FB. Post Often! *Making quick videos right inside the app. *Doing your own market research to know what to talk about. Target Your Customers! *The difference between Google Reviews and Yelp *Reviews are “Social Proof” *“Emotional Bank Account” Make a practice to do little nice things for your customers, this adds up and results in being willing to take the time to write a review for you. *Follow up for that review! Ask for a 5-star google review.  * **14:05 Manufacturer News sponsored by Laticrete. Check it out! We have a live in person event happening in Minneapolis MN Sept. 26th 2019. If you want us to come to your city, let us know! * **38:28 Tile Money Tip, Negotiating over the Phone, when to and when not to. “Appeal to a higher authority”  People don't buy Features, they invest in Outcomes. **Tile Money Tips are sponsored by Laticrete. * This episode of Tile Money is brought to you by the National Tile Contractors Association and Sponsored by Laticrete International. * https://laticrete.com/ * https://www.tile-assn.com/#
44:36
August 21, 2019
Getting leads on YouTube
Ben and I discuss the Power and Importance of YouTube for your Tile Installation Business. We recently spent some time together to plan some content and put some great things in motion for Tile Contractors who want to grow a profitable business. We also enjoyed some downtime hiking up Mt Lassen and Ben got to see some of Northern CA. 5:10 Industry News sponsored by the NTCA  The National Tile Contractors Association is proud to announce that after several years of content development and application procedures, it has received formal acceptance into the National Apprenticeship System from the U.S. Department of Labor. The NTCA Apprenticeship Guidelines can now be used by NTCA Members to recruit new workers into their company, as it combines field experience with online learning through NTCA University as well as designated classroom training, and can be managed by all levels of membership, from one apprentice through multiple students at any one time.   For more information on this program contact Becky Serbin, NTCA Education and Curriculum Director, at becky@tile-assn.com  6:31 The Importance of creating local business content on YouTube 8:10 Choosing a title for your video 9:20 Importance of keywords and easy keyword app 11:05 How to edit your video 15:00 Power of a website and vetting customers 18:27 Optimization of Video 22:35 1 minute videos for Google My Business Profile 23:40 Quickest way to get started 25:30 “The Great Equalizer” 27:52 Tile Money Tip “The What IF” Sponsored by Laticrete International This episode of Tile Money is brought to you by the National Tile Contractors Association and Sponsored by Laticrete International. https://laticrete.com/ https://www.tile-assn.com/#
31:07
August 5, 2019
Have Confidence in Yourself
Episode #59  In today’s episode I talk to you about confidence and its importance to you the business owner! Confidence is believing in your product, your abilities and what you are selling.  1:50 My LACK of Confidence Experience 3:45 Confidence is needed for Influence.  You sell with Influence which comes from Confidence. Don’t make the Mistake of Trying to Convince people to Believe what you’re Saying. True Influence is when People believe that You Believe What you’re saying is True! 8:50 Manufacturer News Sponsored by Laticrete In Episode #58 for the Industry News I talked to you about the Dangers of Silica and how NTCA has their Online University set up to train your employees on subjects like this. Today I want to elaborate on this because Laticrete is Leading the Pack in Manufacturers when it comes to dealing with this problem. “Laticrete has been working diligently for years on the health and safety aspects of our bagged products. We’ve hired an independent industrial hygienist to evaluate key skus in our line and we have a report* that shows that they are fully compliant with OSHA’s new workplace standards. Products representative of the Tile and Stone Installation System, Masonry Veneer Installation System and the Specialty Products Division were tested. Key products included 257 TITANIUM, TRI-LITE, MVIS Premium Pointing Mortar, and NXT. In addition we have added the new MultiMax Lite and PermaColor Select to the mix. MultiMax Lite and Titanium are completely Silica free. We are working hard to make our products even safer, but still strongly believe that PPE should be used at all times on the job. Protect yourself from all possible exposure. We care about your health.” *Here is the link for the report  https://cdn.laticrete.com/~/media/files/innovation-and-impact/osha-silica-dust/report-on-overall-sampling-results.ashx?la=en&vs=1&d=20171117T142520Z&hash=F0C24E59E927EF358C4A38D6B43237A9117AA607 11:00 People buy things All the Time because the person who sold it to them Believed in it! The more Certain Person Always Influences the Less Certain Person! Be Certain and Believe that you are The Only Option for Your Potential Customers! Be Energetic! For a couple of real life examples of how this stuff works; 21:25 Tile Money Tip: Sponsored by Laticrete Ron Nash and I are discussing Negotiation Tactics In this tip we discuss two counter tactics; “The Crunch and Escalation” Kung Fu Moves! This episode of Tile Money is brought to you by the National Tile Contractors Association and Sponsored by Laticrete International. https://laticrete.com/ https://www.tile-assn.com/#
27:20
July 20, 2019
Are You Kicking Butt with Phone Sales? Episode #58
Hello Tile friends! If you're having trouble with your phone sales you definitely want to check out this podcast episode and subscribe to my weekly email list, head over to tilemoney.com to subscribe. This episode of Tile Money is brought to you by the National Tile Contractors Association and Sponsored by Laticrete International. https://laticrete.com/ https://www.tile-assn.com/# Show Notes with Minute Markers: 1:10 Want to Sponsor Tile Money?  Email me at tilemoney@gmail.com for access to my Media Kit 2:55 Online Phone Sales Techniques and Questions You need to get used to being rejected regularly, but never lose your enthusiasm or get discouraged. Every ‘no’, gets you closer to someone saying ‘yes’, according to YOUR TERMS!  You are selling yourself and an initial phone conversation is the First Impression which you cannot get back. 9:45 Question number one: “May I ask you a few questions to get to know you a little bit better and determine if we are a good fit for each other?”  What’s the point of this question? 1. You don’t want the phone conversation to seem like an interrogation. 2. You are subconsciously indicating to the potential client that YOU are in control of the sales conversation and that you’re to be taken seriously.  11:15 Question number Two: “Could you tell me a bit about the scope of your project?  What would you like to have done?” You’re going to want to listen closely. Most people are going to really TALK here. “Mirroring” repeat back to them what you heard them say. This is going to signal to them that you are ready to LISTEN to their needs and that you understand what they want to be done. 12:40 INDUSTRY NEWS Sponsored by the NTCA Recently on FB, there's been some talk about safety at work, or lack of it. A thread started about lung safety and the danger of Silica.  It's 2019 and it should be obvious that we should all be wearing masks.  Are you taking unnecessary risks? Worse yet are you asking your employees to take unnecessary risks? Do you train your people about the dangers and risks? How would you and where to start? NTCA has the Online University that does just this, close to 100 lessons, this is a combination of lessons for the Business Owner as well as for the employee. A few Topics Include; Health and Wellness at Work. Construction Safety Introduction to Cleaning Agents and Sealer    These courses are accessible on phones, computers, tablets.  I recommend having your employees study these NTCA UNIVERSITY courses, you could set up a rewards system for employees who take it seriously. This is good for your company morale and a great way to differentiate yourself as a top employer candidate for quality employees. 22:30 My Tile Money Shop is now live!  Want to win swag? Two ways to enter; 1. Share your Tile Story and tag @tilemoney, dm me if necessary. 2. Get Creative with your Tile Money IG or FB photos tag @tilemoney 24:25 Tile Money Tip with Ron Nash Sponsored by Laticrete. “The Salami Slice Approach” *Get subscribed to my weekly email *Like and share this podcast with another Tile Installer. *My mission is to assist as many Tile Contractors as possible
28:42
July 15, 2019
Be a Magnet for Money and Success! Interview with Tom Reber
What a great Interview! I’ve been listening to Tom for a good while now and his advice has helped me improve my contracting business as well as shape Tile Money. I love Tom’s mission, to Bring Respect Back to the Trades! You’re definitely going to want to listen to the whole episode, and for those of you returning to look for a particular point here are some highlights with minute markers. *4:00 Tom’s Mission *7:30 How to pick a niche *14:00 How to find and hire an FW employee *21:55 Help your employees get what they want *23:50 Be a student of the business game *27:50 Secrets to selling *29:00 Why you need to Anchor High *34:00 Two reasons why people buy, pain or pleasure *35:00 Get rid of your head trash *40:28 Power of affirmations *47:30 Manufacturer News, Laticrete has a new technical rep for Alabama. *48:40 Tile Money Tip with Ron Nash.*** Make pricing an Event, slow down! Manufacturer news; Please join me in welcoming Jack Mullins to the LATICRETE Gulf Coast Region.  Jack joins the team as a Technical Sales Rep for territory 186 where he will be responsible for sales in Alabama. 2nd week with Laticrete Jack has spent the last 15 years as a Distributor Representative in Alabama and East Tennessee. Prior to his time as a Distributor Rep, Jack installed tile and stone.  Jack's Father taught him the tile trade, his father is a Tile Contractor Jack said it’s the people that he is enjoying the most thus far in the Laticrete Family Business. He is looking fwd to developing new relationships and strengthening old business relationships. In his free time, Jack enjoys riding motorcycles, golfing, and working on old cars. This episode of Tile Money is brought to you by the National Tile Contractors Association and Sponsored by Laticrete International. https://laticrete.com/ https://www.tile-assn.com/# https://thecontractorfight.com/ Tile contractor, tile work, tiler, tile job, tile money, tile installation, tile business, tile life, tilers pride, muddawgs, tile estimate, tile guy, tile girl, tile geek, global tile possee, tile installation business, ntca, national tile contractors association, laticrete, spectralock, tom reber, the contractor fight,
52:12
July 4, 2019
Picking yourself up after getting knocked down!
I really enjoyed this FB Live interview with Michelle Hamilton! She shared a lot of value and knowledge with us and it was fun to have some live interaction inside my FaceBook Group. 3:00   Offering Solutions to problems 10:00 Overcoming Hard Lessons 12:30 Never give a price on the spot 23:40 Start tile conversations, everywhere you go! 30:00 Working with your spouse in the business 34:00 Be different! Sell the difference 38:00 Expanding the business and setting goals 47:05 Industry News 48:50 Tile Money Tip; "Difference between Needs and Wants" ***Industry News*** Sponsored by NTCA "Members of the NTCA have expressed their interest in the association offering benefits programs such as 401K, dental, vision and health insurance. NTCA is working hard on all of these programs, and recently announced a new 401K Program that is easy to administer, compliant, risk managed and cost competitive. This program is great for those members seeking to establish a 401K if they don’t have one currently, or to switch over an existing program. This is a great tool for recruiting new talent to your company.   NTCA expects to announce health, vision, and dental programs for members very soon as well. " Go to www.tile-assn.com for information on the NTCA 401K Program.   This episode of Tile Money is brought to you by the National Tile Contractors Association and Sponsored by Laticrete International. https://laticrete.com/ https://www.tile-assn.com/#
52:57
June 27, 2019
Manage Your Money! With Shawn Van Dyke
What a great Interview with Shawn Van Dyke! Shawn is the author of Profit First for Contractors He is on a mission to change the way the world views the trades and he’s empowering contractors to run sustainable, profitable businesses. Listen to the full episode and for specific points see below for minute markers. 12:40 Craftsmen cycle 20:00 Selling with Questions 24:00 Listen for Quantity of words 30:30 How to Calculate Your Price 35:00 Markup vs Margin 43:25 Shawn’s Mission 46:50 How to Manage Your Money 1:00:35 Manufacturer news sponsored by Laticrete 1:02 Tile Money Tip sponsored by Laticrete Manufacturer news;  Please join me in welcoming Jack Mullins to the LATICRETE Gulf Coast Region. Jack joins the team as a Technical Sales Rep for territory 186 where he will be responsible for sales in Alabama. Jack has spent the last 15 years as a Distributor Representative in Alabama and East Tennessee. Prior to his time as a Distributor Rep, Jack installed tile and stone.  Jack’s knowledge of tile installation and tile sales will be a great addition to our team. In his free time, Jack enjoys riding motorcycles, golfing, and working on old cars. This episode of Tile Money is brought to you by the National Tile Contractors Association and Sponsored by Laticrete International. Find out more about Shaw Van Dyke https://laticrete.com/ https://www.tile-assn.com/# https://shawnvandyke.com/  
1:06:57
June 21, 2019
You are a Salesperson. Own It!
This interview is with Kristan Blanchard. Here are some key takeaways; Own the fact that you are a salesman, work on it Sell with No, don’t be afraid to say “no I won’t do that” Be the expert  Have a Written Detailed Proposal to stand out from competition 10:45; Are you a Young Contractor? Kristan explains how he used to overcome a difficult obstacle regarding his young age when he was selling his services as a general contractor. 38:02; Tile Money Tip: Overcoming the “Reverse Auction”  Ron gives us several great pointers on overcoming a common  negotiation tactic used against us all the time “Can you beat this contractors price” 44:18; Industry News; Want an Apprentice?  The National Tile Contractors Association is proud to announce that after several years of content development and application procedures, it has received formal acceptance into the National Apprenticeship System from the U.S. Department of Labor. The NTCA Apprenticeship Guidelines can now be used by NTCA Members to recruit new workers into their company, as it combines field experience with online learning through NTCA University as well as designated classroom training, and can be managed by all levels of membership, from one apprentice through multiple students at any one time.  For more information, contact Becky Serbin at becky@tile-assn.com  visit https://www.tile-assn.com/page/ntcaapprenticeship to learn more.  This episode of Tile Money is brought to you by the National Tile Contractors Association and Sponsored by Laticrete International. https://laticrete.com/ https://www.tile-assn.com/#
46:04
June 15, 2019
Other Tile Contractors, Competition or Allies?
Hello Tile Friends! In this episode I discuss these 5 points. What’s new with me? Do you have a Marketing plan? Do you entertain new ideas? Are you too comfortable? Do you view others as Competition or Allies? Industry News is sponsored by the NTCA "In an effort to promote the trades to a large audience on a national level, the National Tile Contractors Association has committed to joining the Generation T (Trades) program, developed and implemented by Lowes Home Improvement.  NTCA is joining with over 60 other brand partners to work to change the perception of the skilled trades, and make young people aware of the opportunities that exist in the construction field and the tile industry.  NTCA Members can have access to create their own online portal on Generation T, helping them to connect with candidates in their geographic market with a growing network of training providers and employers.  NTCA hopes to support Generation T efforts to speak with school counselors and curriculum developers to add tile and flooring training into shop classes and courses into schools, and join national efforts to promote the skilled trades at career fairs and more.  " For more information, contact Becky Serbin at becky@tile-assn.com.    Find out more about Generation T by following the link below https://www.wearegenerationt.com/ This episode of Tile Money is brought to you by the National Tile Contractors Association and Sponsored by Laticrete International https://laticrete.com/ https://www.tile-assn.com/#
38:47
June 7, 2019
John P. Bridge
I had the privilege and honor to interview another one of my Tile Heroes! John Bridge has assisted so many of us tile contractors over the years and I’ve included a few sentiments from the tile communities that exist today because of the work he did pioneering the way with his tile forums, he paved the way and had the vision to do something different. I encourage you to imitate his example and do something different in your tile businesses. Visit https://www.johnbridge.com/vbulletin/index.php to find out what all the hubbub is about! Find John’s books on Amazon by following this link below. https://www.amazon.com/s?k=john+bridge&rh=n%3A283155%2Cn%3A5361&dc&qid=1559834431&rnid=2941120011&ref=sr_nr_n_3 ***Industry News*** The National Tile Contractors Association is proud to announce that after several years of content development and application procedures, it has received formal acceptance into the National Apprenticeship System from the U.S. Department of Labor. The NTCA Apprenticeship Guidelines can now be used by NTCA Members to recruit new workers into their company, as it combines field experience with online learning through NTCA University as well as designated classroom training, and can be managed by all levels of membership, from one apprentice through multiple students at any one time For more information on this program contact Becky Serbin, NTCA Education and Curriculum Director, at becky@tile-assn.com.  Or follow this like to read more about the tile apprenticeship program. https://www.tile-assn.com/page/ntcaapprenticeship This episode of Tile Money is brought to you by the National Tile Contractors Association and Sponsored by Laticrete International. https://laticrete.com/ https://www.tile-assn.com/#
42:21
June 6, 2019
You can Shape the Future of Tile Installation!
This is a solo episode, I wanted to talk to you about a few things on my mind. Listen to hear these points. * What's new with me? * What's new with the podcast? * What opportunity do you have? * Why am I doing this? * What does it mean that the NTCA is my sponsor? * Tile Setter Craftsperson of the Year Award Please follow this link to nominate a tile installer for this awesome award! https://www.tile-assn.com/general/custom.asp?page=COY19 * Total Solutions Plus Follow this link to find out about TSP and why you should consider being there! https://www.tile-assn.com/page/tsp This episode of Tile Money is brought to you by the National Tile Contractors Association and Sponsored by Laticrete International. https://laticrete.com/ https://www.tile-assn.com/#
35:24
May 30, 2019
Continued Education via Schluter Workshops
This episode is brought to you by the NTCA and Sponsored by Schluter. I was able to attend the Schluter Workshop part 2 recently, and had the pleasure to Interview Don Corliss the classroom educator and Ryan Clark my friend and fellow Tile Contractor.  We discussed the business of tile along with what happens at these workshops and the importance of staying educated in your trade! I highly recommend attending one of these workshops, to find one near you follow the link below.  https://www.schluter.com/schluter-us/en_US/workshops_for_professionals The Tile Money Tip in this episode covers Negotiation Counter Tactics. Ron Nash and I discuss how to combat the common tactic we have all heard our customers use "This is all I've got to spend"  this line is often tough to combat, Ron gives us some great advice on overcoming this objection! Tile Money Tips are Sponsored by Laticrete International  https://laticrete.com/ To learn more about the CTEF and their education classed click on the link below, https://www.ceramictilefoundation.org/ To learn more about the NTCA's continued education programs follow this link, https://www.tile-assn.com/#
51:57
May 25, 2019
Finding Your Ideal Customer with Isaac Ostrom
Interview with Isaac Ostrom aka "The Tile Coach" Isaac delivered tons of value in this episode!  We discuss his tile installation business and how he finds his ideal customers. I appreciated Isaac's dedication to the craft as well as his dedication to his employees, providing them with a stable well paying job. Isaac recommended the book "Inside Out Coaching"   Tile Coach YouTube This episode of Tile Money is brought to you by the National Tile Contractors Association and Sponsored by Laticrete International. https://laticrete.com/ https://www.tile-assn.com/#
1:06:51
May 20, 2019
Damian Arine, Suncountry Customs
Damian is a tile contractor near me, I am glad he took the time to record this episode and share some insights into his tile installation business. I appreciated Damian's outlook on his business, he knows what type of work he wants and he doesn't chase anything that doesn't appeal to him. This episode of Tile Money is brought to you by the National Tile Contractors Association and Sponsored by Laticrete International. https://laticrete.com/ https://www.tile-assn.com/#
47:09
May 16, 2019
Malcolm Campbell
I'm glad I was able to meet Malcolm in person, I've been enjoying his comments inside my FB group. Malcolm owns and operates a successful commercial tile installation business along with having a custom residential division. This episode of Tile Money is brought to you by the National Tile Contractors Association and Sponsored by Laticrete International. https://laticrete.com/ https://www.tile-assn.com/#
36:24
May 11, 2019
Details Tile & Remodeling
I had the pleasure to interview some of the team from Details Tile & Remodeling. We discussed how they work together, having processes and procedures in place to help run a profitable tile retail showroom, as well as a thriving remodeling business. This episode of Tile Money is brought to you by the National Tile Contractors Association and Sponsored by Laticrete International. https://laticrete.com/ https://www.tile-assn.com/#
26:40
May 9, 2019
View your business as your boss with Justin Harcombe
Justin has built a profitable tile installation business in East TX.  We discussed how he picked a specialty based on what type of work was the most profitable for him. We discussed how he sees his business as his boss and how this helps to keep things in perspective.  This episode of Tile Money is brought to you by the National Tile Contractors Association and Sponsored by Laticrete International. https://laticrete.com/ https://www.tile-assn.com/#
26:24
May 5, 2019
Amos Rimert
Amos has built a successful profitable business in one of the states that has a very bad reputation for cheap installations flooding the market, that's right Amos' business  "Custom Tile Installation" is turning a profit in the state of Florida! Listen to this episode to get insights into how Amos has built his business over the years and how he stays busy doing remodel work. You can find Amos on IG @customtileinstallation This episode of Tile Money is brought to you by the National Tile Contractors Association and Sponsored by Laticrete International. https://laticrete.com/ https://www.tile-assn.com/#
33:02
May 1, 2019
Dirk Sullivan, Hawthorne Tile
I'm enjoying getting to know Dirk Sullivan. His tile installation company, Hawthorne Tile in Portland Oregon specializes in high end custom residential. Hawthorne Tile is a Five Star Contractor, Dirk says this gives him the advantage on numerous occasions when it comes to winning the high end work and standing out as the professional tile installer.  Dirk accepted two awards at Coverings this year for design and excellence in tile installation.  We talked about growing pains he had and how he had to overcome his fear about bringing on team managers.  We also discussed how he utilized the NTCA membership to excel his business and take advantage of the accessibility to many successful tile contractors within the NTCA. Anyone who is desiring to grow a high end custom tile installation business will definitely want to listen to this episode. Visit https://www.hawthornetile.com/ to see some of their work. This episode of Tile Money is brought to you by the National Tile Contractors Association and Sponsored by Laticrete International. https://laticrete.com/ https://www.tile-assn.com/#
28:41
April 26, 2019
Dan Hecox
Dan is a talented tile installer who has built his business on his reputation. He is a solo installer but doesn't let that stop him from being active with the NTCA and CTEF, we discuss the value of being focused and finding your niche. This episode of Tile Money is brought to you by the National Tile Contractors Association and Sponsored by Laticrete International. https://laticrete.com/ https://www.tile-assn.com/#
22:16
April 24, 2019
Ulas Maris
Ulas has already established himself as the go to professional tile installer in his area, currently he is focusing on opening a tile retail store that will also be an educational center for his area. This episode of Tile Money is brought to you by the National Tile Contractors Association and Sponsored by Laticrete International. https://laticrete.com/ https://www.tile-assn.com/# Visit Ulas' website at https://www.maristile.com/
29:04
April 23, 2019
Jason McDaniel, Stoneman Construction
Global Tile Posse!  Jason and I discussed his business and how he's built it up and keeps it operating like a well oiled machine! This episode of Tile Money is brought to you by the National Tile Contractors Association and Sponsored by Laticrete International. https://laticrete.com/ https://www.tile-assn.com/#
33:00
April 19, 2019
Martin Brookes, Heritage Marble & Tile
I had the pleasure to get to know Martin Brookes during Coverings in Orlando. He took some time out to record an episode with me and I'm glad he did! We discuss employee training and retention, selling true value, creating a sustainable business and much more! This episode of Tile Money is brought to you by the National Tile Contractors Association and Sponsored by Laticrete International. https://laticrete.com/ https://www.tile-assn.com/#
23:03
April 19, 2019
Coverings, benefits of attending
Coverings was a great experience! In this episode I discuss the value of attending and what you can expect to see if you've never been. Of course I discuss how attending can benefit your business as a tile contractor. This episode of Tile Money is brought to you by the National Tile Contractors Association and Sponsored by Laticrete International. https://laticrete.com/ https://www.tile-assn.com/#
37:36
April 16, 2019
New Podcast Feature Introduction!
I'm excited for the new "Tile Money Tip" format, this is something we would love to get your feedback and interaction on. Ron is happy and eager to answer your questions about Negotiation and Sales. Friends let's take advantage of this opportunity to learn and grow in knowledge and profits! This episode of Tile Money is brought to you by the National Tile Contractors Association and Sponsored by Laticrete International. https://laticrete.com/ https://www.tile-assn.com/#
17:57
April 5, 2019
Sell Value not Price
Are you frustrated with price shoppers? So was I! What helped was when I realized that I had to market to the customer's who were Value shopping! It's not necessarily an easy thing to accomplish but it can be done! Start by creating an avatar of your ideal customer, get very specific. Once you know who your ideal customer is, then you can start to market to them and everything becomes easier the more of these customers you can win over! This episode of Tile Money is brought to you by the National Tile Contractors Association and Sponsored by Laticrete International. https://laticrete.com/ https://www.tile-assn.com/#
19:21
April 4, 2019
Coverings 19, Planning your experience, interview with Bart Bettiga
I'm looking forward to attending Coverings this year in Orlando and meeting more tile friends! If you're planning on attending you're definitely going to want to listen to this interview with Bart Bettiga, we discuss the show and what to expect this year along with some great tips to maximize your time, enjoyment and education. Below is the link to the schedule, I recommend you create an account so you can sink your schedule with the app on your phone. https://www.eventscribe.com/2019/Coverings/agenda.asp?pfp=FullSchedule https://www.tile-assn.com/default.aspx Huge thank you to Laticrete for being a Tile Money Sponsor! https://laticrete.com/
41:03
March 28, 2019
The business of Mosaic Tile Art with Joshua Nordstrom
Joshua has created a great name for himself as the go to mosaic artist in his area. I'm blown away by his creativity and dedication. If you are interested in learning more about the man behind the Kraken shower here he is! Tile Money is brought to you by the National Tile Contractors Association and Sponsored by Laticrete.  https://www.tile-assn.com/# https://laticrete.com/ Find Tierra tile on FB https://www.facebook.com/Tierra-Tile-1432133733701126/ as well as IG https://www.instagram.com/tierratile/
35:18
March 27, 2019
Building Trust, Familiarity and Likability via marketing
This episode of Tile Money is brought to you by the National Tile Contractors Association and Sponsored by Laticrete International. It was my pleasure to interview Martin Holsinger,  I have been listening to Martin's Podcast, The Protractor, for over a year now and have gained valuable insights. Martin gets into the topic of Marketing your Tile Installation Business. Specifically marketing with a purpose, we want our potential customer's to get to know, like and trust us, even before they pick up the phone to schedule an estimate. You can learn more about Martin and what it means to be a Protractor by visiting his website, https://protractorpodcast.com/ https://www.tile-assn.com/# https://laticrete.com/
51:01
March 23, 2019
Online Lead Generation, with Ben Santos
This Episode of Tile Money is brought to you be the National Tile Contractors Association and Sponsored by Laticrete. In this episode I interview Ben Santos and we get into how he is generating lots of leads for him and his business partner. Together they are growing a great tile installation business. They are growing it by Revenue and Profit, having lots of leads means they can raise their prices and choose their customers!
1:08:58
March 22, 2019
The 80/20 Rule
The 80/20 (Pareto principle) states that, for many events, roughly 80% of the effects come from 20% of the causes. I discuss how we can apply this principle to our business and see benefits. Visit http://www.boscotool.com/index.html?2019TILEMONEY and use the code “tile money” at checkout for 10% off!
26:59
February 21, 2019
Tile Inventions and lessons learned, Rod Katwyk
It was my privilege to interview Rod. He has done a lot of amazing things in our industry including inventing several tools to solve tile installation problems he had in the field. This episode has been sponsored by Bosco Tools, they specialize in awesome dustless demolition tools. Use the code "tile money" to receive 10% off tools through March 2019. Today's "Tip of the day" is from Cato Junge, regarding subbing for general contractors he says,  “Most contractors are willing to pay for good service. I have a contractor we have been installing for over 20 years now. He told me that my company takes the worry out of the tile work and we are worth every penny. And we are by far not the cheapest, it’s the service they pay for. Lots of guys can do good work but forget about the service.”
1:16:36
February 15, 2019
Instagram for Growth with DP Tile
Recorded Live at The International Surfaces Event.  I had the pleasure to interview Deric Anderson from DP Tile. Deric has built a cult following on Instagram and is getting leads from around the world from it! Visit Bosco Tools and enter the code "tile money" at checkout for 10% off their dustless demolition tools. Check Out Bergerson Tile on IG DP Tile on IG
40:27
February 11, 2019
Can You Sell a Tile Installation Business?
This is a very important subject for our industry that is not discussed enough.  I also share some insight into the future of Tile Money. I discussed some books and resources the links are below. I want to thank Bosco Tools for sponsoring this episode, Bosco sells Dust Extraction and Demolition tools. Ron Nash sponsored the "Tip of the Day" thank you Ron! The E-Myth is a great book to read for implementing systems and processed in your business. How to Value a business Entrepreneur.com article.  The Business Owners Guide to Financial Freedom book.
26:36
January 16, 2019
Paul Luccia interview we break down his Estimate process
This is a incredibly detailed episode. One that you will most likely want to check out on YouTube for the visual aids. Paul was kind enough to take the time to share with us his estimating process, along with what his actual estimates look like. I know you are going to benefit greatly from this!
1:08:36
January 13, 2019
Building a Profitable Business in a Extremely Competitive Market
I had the pleasure to interview Paul, he is the owner of Cabot Rowe in Houston TX.  Houston is a market that is flooded with cheap tile installers. Paul has built a profitable business and he shares lots of gold nuggets in this interview!
39:20
January 2, 2019
Steve Rausch Goal Setting Part 2/2
This is part 2/2 of my interview with Steve, if you haven’t heard part 1 I would recommend you go back and listen to it first
23:54
December 21, 2018
New Years Resolutions with Steve Rausch. Part 1/2
I truly enjoyed this interview and look fwd to applying the important message in my life. Steve speaks from years of experience as a business owner as well as now practicing as a business consultant.
29:39
December 19, 2018
Roundtable discussion with Kristan Blanchard & Adam Copher
I thoroughly enjoyed this discussion with Kristan and Adam. Kristan represents Wedi and has been killing it on social media! Adam is a tile contractor near me and I have had the privilege to work with him on occasion, he is passionate about tile as well as the business of tile. We discuss the history of Wedi and the benefits of using it. We also discuss sales, job contracts and more.
1:31:30
December 16, 2018
My wife and I discuss the business of tile
My wife joins me to discuss the latest “President’s letter” from the Tile Letter magazine. We also discuss my FB group where we are discussing various business topics. I know you’re going to enjoy this one!
44:37
December 14, 2018
Business benefits of attending Schluter Class
I attended my first Schluter class last week and saw multiple benefits from attending. I also talk about how I’m getting leads from using social media. Benefits of networking at these events and with local contractors. And the power of branding!
18:51
December 11, 2018
Ron Nash Interview
Ron was a great guest and delivered a whole lot of value bombs! We discussed the importance of social media for tile contractors as well as the importance of developing relationships and a whole lot more! Your going to love this interview.
1:20:24
December 2, 2018
Robert Davis
I had the pleasure of interviewing Robert Davis. Robert shares with us how he's built a successful business working predominantly for builders. he shares systems he uses to calculate pricing as well as tips to keep jobs running smoothly. He is an NTCA member as well as a CTI.
50:06
November 29, 2018
Going backwards to propel your business forward
Once in a while you need to go backwards in order to get where you want to go!
10:34
November 28, 2018
CPA Interview
I interview a local Certified Public Accountant. Tom Cook has some great tips and answers 9 questions brought up inside my FB group.
53:52
November 21, 2018
Interview with Steve Rausch; Using systems to ensure your success.
Steve has been in the Tile Industry since 1972. He has been involved with all industry associations Including the TCNA handbook. In this interview we discuss finding and hiring high performance employees, company culture, dealing with things beyond our control, using systems to track and grow our business and more, I know you will benefit from listening to this episode!
1:27:34
November 19, 2018
Marketing 101 and the 3 C’s!
In this episode I discuss several different approaches to marketing. The importance of purposeful websites. The opportunity with hand written letters. And the art of social media marketing.
21:11
November 14, 2018
Four thoughts
Solo episode where I discuss 1. What I’ve learned. 2. I ask “why are you in business “? 3. Know your value. 4. What is the future of Tile Money?
16:15
November 9, 2018
Interview with Oliver and Breanna owners of Little Tile Guy
Oliver and Breanna are a husband/wife team out of Western N. Carolina. They have built a great business that has allowed them to do what they love, traveling and volunteering their time. We discuss the benefits of having a strong brand, building a business that serves the owners, continued education and more.
43:08
November 6, 2018
Interview with Luke Hendershot
This episode is for everyone interested in charging time and materials. Luke shares how he has changed his business to be nearly all T&M and it's working well for him.
35:06
October 26, 2018
Interview with Michael Mylonas
Mylo is the Sales and Business Development Director for J&R tile out of San Antonio TX. He shares some great tips on recruiting and keeping quality employees. He also shares the importance of building relationships in the tile business. I know you will enjoy and benefit from listening to this interview!
33:15
October 24, 2018
5 Business questions discussed
Thanks for the questions on IG! I’ll do my best to shed some light on these topics and happy to discuss further.
24:57
October 20, 2018
Interview with Paige Pomerene
I had the pleasure to interveiw Paige, she owns and operates P2Customs. She shared how she is getting steady leads from referalls and marketing on IG and FB.
20:04
October 16, 2018
Interview with Mike Shapiro
Mike is the owner of Blue Star Tile, for the last 29 years he has been a licensed CA tile contractor. He shares how he differentiates his business in an area full of tile contractors. We discuss the importance of salesmanship as well as educating potential clients. I know you’ll enjoy and benefit from listening to this episode!
24:45
October 13, 2018
Interview with Carl Leonard the Flash
Carl delivers tons of value!
51:50
October 12, 2018
Delivering an experience
Your customers want a story to tell their friends. Go above and beyond what you told them you would do.
10:02
October 8, 2018
The importance of Vacations
Vacations are non negotiable. Paid vacations are a goal to have if not already established.
10:04
October 4, 2018
Marketing your tile installation company.
"The riches are in the niches" Find creative ways to market your tile contractor business.
06:14
October 2, 2018
Years 2-3 in business. 8 lessons learned
I take you through my second and third year in business and share 8 lessons I learned.
09:37
September 26, 2018
My first year in Business and 6 lessons I learned.
I take you through my first year in business.
12:07
September 24, 2018
Episode 1
Welcome to Tile Money
12:12
September 20, 2018
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