MADEmattEB
By MADE From Scratch
I’m a writer, producer, and marketing strategist. Listen for business insights and demos of other creative media.
MADEmattEBAug 14, 2018
00:00
07:59
Diversity of Thought
Organizations are trying to get more diverse, but they don’t know how. Most people can’t handle being proven wrong or telling others they’re wrong + it’s become taboo to have a civil conversation about issues across a wide spectrum.
Aug 14, 201807:59
What Is Work / Life Balance?
You work 8+ hours a day. You sleep 4-8 hours a day. You gotta eat, poop, and do some other stuff along the way. But you Work MOST OF THE DAY...so now what?
Aug 07, 201810:24
Focus & Refinement
Focus is often thought of in a very narrow context and I think that doesn’t take into account the consistency of refinement.
Jul 26, 201803:21
Why Ad Agencies Can’t Sell Anything Other Than Advertising
Advertising hasn’t been required to prove an ROI up until now. But as in-house teams and “DIY” platforms open up, agencies NEED to be able to provide and prove their own value.
Jul 25, 201808:15
No Conflict Resolution Without Conflict
In organizations where you’re building something big it is inevitable that you will encounter conflict. Without that you can’t get beyond people’s limitations. But be mindful because it can be tricky business.
Jul 24, 201803:27
The Power Of Relationships
Everybody knows this. But WHY EXACTLY is it so important? If you are only thinking from the perspective of how it’s valuable for YOU you may have missed the boat.
Jul 20, 201810:04
Branding Is...
People often get confused when they think or talk about what branding is. Just like how marketing and advertising have become muddled and difficult to distinguish, so too has branding. Hopefully this helps clear some things up!
Jul 19, 201808:29
Creative Agency Bars
Listen to me rap about whack advertising companies and executives and why you should hire us to do your creative. 🧐
Jul 18, 201802:04
Netflix’s Stock Tumbles
Netflix’s stock fell between 13% - 14% recently, citing “faulty forecasting,” and a 50% off-target result for new subscriber growth. What will happen next?!
Jul 17, 201807:28
How Prospecting Changed With Digitalization
“Dialing for dollars,” and going door to door are definitely a dying art. They’re also tactics that basically evolved into automated email & banner ads. If you’re looking for the connection between old and new here it is...
Jul 16, 201810:03
Audio & SEO
It’s obvious that audio and voice are making headway in the world of search. But there are a great number of unanswered questions and plenty of speculation to go around. If you’re not up on it, let me catch you up to speed.
Jul 13, 201810:07
Uncle Drew // Branded Entertainment Success Story
Pepsi Co teamed up with Summit Entertainment, Kyrie Irving, and some industry pros to create a profitable new franchise so they can OWN their own media power.
Jul 12, 201807:44
Trade War Explained
If you’re not familiar with this in detail you can be in about 10 minutes.
Jul 11, 201810:59
The Recession Is Coming!
I don’t mean to sound like Chicken Little but...
Jul 10, 201806:58
M Is For (Monday) Motivation
When you’re feeling lame or lazy how do you kick your butt into gear?
Jul 09, 201807:14
Industry over the individual
Agencies in Hollywood traditionally were not legally allowed to produce due to conflicts of interest in contract negotiations and the execution of the business. But the regional monopoly is breaking.
Oct 05, 201712:38
Entertainment is changing
The formats are open ended, there are more creative outlets, and Hollywood isn't the only game in town anymore. Things are definitely changing in the entertainment landscape!
Oct 03, 201710:10
Entourage - examples if brand
This show is full of valuable information and demonstrations about how some things work in Hollywood. The creators and the characters are very clever and creative..
Sep 28, 201709:11
Branded entertainment's future
Advertising, media, branding, and marketing are blending together now. Some of those results have proven incredibly valuable for brands like Lego who capitalized their own marketing with entertainment
Sep 26, 201711:17
On brand continuity
It is taken as a given that your brand ought to have continuity across its expression on multiple channels, however, there are many places where unique voices from within your brand make a difference.
Sep 26, 201706:13
LinkedIn's Left-Leaning Brand
LinkedIn is supposed to be the "professional network" but now seems wrought with SJW politics or hashtag movements devoid of reason, direction, or sense. I'm sick of it and used to love this platform.
Sep 22, 201718:36
No brand nor advertising?
Do you need to brand OR advertise? Probably. But maybe not always and especially in certain circumstances.
Sep 21, 201704:56
Disconnected (Brand & Ad)
When branding and advertising are properly connected they impact each other in amazing ways that propel your business forward. When they're disconnected things can get weird.
Sep 20, 201708:49
Importance Of Being Earnest
People in general need to get real with themselves first, early, and often. When we allow people to pass off lazy branding work as revolutionary it dilutes markets and makes a mockery of innovation.
Sep 19, 201711:46
Branding As Advertising
This is the first step in an experiment about distinguishing the fundamentals of business and using that pursuit as Advertising for MADE.
Sep 18, 201718:52
You Want It You Got It!
Some one requested I get back on Anchor so here I am! Talking about the power of asking for things and what it takes to discover new parts of yourself.
Sep 18, 201709:34
Interview w/Pelle & Jae
Pelle Sjoenell of BBH & Jae Goodman of CAA are 2 of advertising's heaviest hitters and I got them talking about their past, the present, and our industry's future.
Sep 12, 201701:13:53
Let's Get A Conversation Going
Call ins have inspired me and they drive conversation. That's one of the reasons that Anchor is such an awesome platform for podcasting.
Aug 11, 201707:32
SEO/Click Bait/Passive Income
This episode is a series of call ins and my responses to callers about SEO/networking, click bait headlines, and passive income.
Aug 11, 201716:58
James Damore (Ex Google) Fired
Politics and commerce are forever intertwined and that became more evident than ever this past week when a Googler got fired for his "manifesto" about gender and diversity at the company.
Aug 09, 201716:25
Get Found Locally
SEO for restaurants, architects, and others. Go out and network too! Generate leads by any means necessary.
Aug 08, 201711:24
Let's Talk About Profit
Companies these days are obsessed with their valuation. Turning a real profit should always be a business' goal, and doing so in an honorable way.
Aug 01, 201712:33
Content Planning Basics
There are so many layers of complexity with respect to creating and producing a content plan. Choices are endless, so you have to find a way to limit for yourself.
Jul 29, 201711:24
"Not Concerned With Revenue"
Alt Space VR just shut their doors and we could see it coming after hearing from an employee some time ago that they "aren't concerned with revenue." That's no way to build a business!
Jul 29, 201709:49
AI Debate
Musk vs. Zuck, it's heating up. And people need to seriously consider the implications of introducing such complicated and philosophically monumental technology into society.
Jul 26, 201707:48
Transmedia SEO
The landscape of search engines are changing from their capabilities to local (or national) laws regarding vertical integration. That means an SEO practitioner or entrepreneur needs to be aware of it.
Jul 25, 201711:33
Thought Starter: Transmedia
All about transmedia; definition, evolution, and future predictions.
Jul 24, 201714:45
Interview: Jordache Johnson
Jordache Johnson is a digital marketing practitioner currently working for a company called Sumo which sells automated lead capturing and heat mapping technology for websites.
Jul 21, 201727:28
Victory Is Rewarded...
Luck, persistence, and talent are the keys.
Jul 19, 201711:09
Persistence Is Key
There are specific places and ways to stay persistent. Practice helps. But there's no silver bullet...
Jul 18, 201712:14
Big Banks/Local Banks
The differences, branding conversations, and other segments.
Jul 16, 201713:54
Being Resourceful
When you have nothing, you have to become really resourceful!
Jul 15, 201709:20
Interview: Louis Byrd
Interview with Louis Byrd, founder of Mellie Blue Branding Agency. A conversation about cultural intelligence in business.
Jul 13, 201733:19
Focus
Focus on what's NOT important to help you focus on what IS. And develop processes to remove thinking on certain activities.
Jul 12, 201709:13
Consistency Is The Key
No matter what you're doing you need to continue to practice in order to breakthrough your barriers.
Jul 11, 201710:22
Just Go For It
Don't let anything stop you!
Jul 10, 201707:41
Interview Clip: Noam Chomsky
Professor Noam Chomsky interviewed on the topic of cults in the business world.
Jul 07, 201705:00
Embrace The Adventure
Embrace The Adventure Of Life • Exploring Culture Shock
Jul 06, 201705:53
Where Inspiration Comes From
Where Does Inspiration Come From? • What Motivates You? • Being Thankful • Discovering Who We Are Now • The Illusion Of "Work/Life Balance"
Jul 05, 201720:38
Start Q3 Off With A Bang!
Start Q3 Off With A Bang • Learn To Be Pessimistic • Practice Humility • Interdisciplinary Education • Why People Respond With Negativity
Jul 02, 201715:59