Eugene and Charis talk about a Nike football shirt created in collaboration with The NATIVE and use that subject as a launching point for discussing projects done well that are inspired by heritage. They also discuss why Air France’s airline Joon, which targets millennials, isn’t working and what could possibly make airlines more appealing when you control for price and schedule.

00:17:13 Heritage projects

00:33:25 Millennial airlines

Links:

https://news.nike.com/news/native-lagos-football-jersey

https://www.vox.com/the-goods/2018/12/13/18138423/millennial-airline-air-france-joon

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047: Criticism of the Nike BETRUE campaign and an awkward marketing campaign by adidas

Making It UpBy MAEKANJun 11, 2018