Eugene and Charis talk about a Nike football shirt created in collaboration with The NATIVE and use that subject as a launching point for discussing projects done well that are inspired by heritage. They also discuss why Air France’s airline Joon, which targets millennials, isn’t working and what could possibly make airlines more appealing when you control for price and schedule.

00:17:13 Heritage projects

00:33:25 Millennial airlines

Links:

https://news.nike.com/news/native-lagos-football-jersey

https://www.vox.com/the-goods/2018/12/13/18138423/millennial-airline-air-france-joon

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193: Peloton and soft power

Making It UpBy MAEKANDec 01, 2021