Ignite Your Influence
By Majesty Acheampong
Ignite Your InfluenceJan 21, 2022
Episode 18 | Integrating Motherhood into Content Pillars w/ Megan Pinckney Rutherford @shadesofpinck
In Episode 18, Megan takes a deep dive into how she expanded her content pillars beyond fashion to now integrate her new lifestyle as a Mother.
On this episode, you'll hear:
- How Megan got started as a blogger back in 2014, and her advice to new bloggers getting started now
- How sharing content related to motherhood can open the door to increased criticism
- Why Megan decided to be represented by an Influencer Mgmt agency
Get to Know Megan: Megan Pinckney Rutherford is the creator behind Shades of Pinck, a lifestyle brand + online moniker, that serves as a Southern Belle’s guide for styling yourself, your home + your travels. A retired beauty queen, she seeks style inspiration from vintage glamour, chic restaurants and classic black + white movies. When she isn’t traveling the globe, supporting the local arts community or cheering on her beloved Gamecocks, Megan enjoys finding excuses to gather family and friends!
Stay connected with podcast guest Megan Pinckney Rutherford: Blog shadesofpinck.com | Instagram @shadesofpinck
Stay connected with podcast host Majesty Acheampong: Blog majestyacheampong.com | Instagram @majestyacheampong + @igniteyourinfluence
Episode 17 | How @jordynn.nicholson grew 20k followers in 8 weeks using Reels
Ignite Your Influence Podcast is hosted by @majestyacheampong, and on episode 17, Influencer Majesty Acheampong dives deep into a convo with Influencer Jordynn Nicholson {@jordynn.nicholson} about how she gained 20K followers in 8 Weeks by using Reels.
Episode 16 | Creating Designer Focused Content w/ Nina Johnson @styledbyninaj
Ep15 Becoming Charlotte's Influencer of the Year w/ Ohavia Phillips
Episode 15 features Charlotte's Influencer of the Year, the one and only @ohaviaphillips! On this episode, Ohavia shares how she uses her social channels to impact the Queen city and beyond. Ohavia hosts her own talk show {@theohshowlive} and continues to create her own lane.
You may have seen her face before because she's been reposted by a few celebs (she name drops all the celebs on this episode). Also, tune in to hear how she doubled her social media following by utilizing free social tools like live streaming to reach broader audiences. You don't want to miss this one!
Stay connected with this podcast by checking out Igniteyourinfluence.co
Episode 14| How 1 Year as a Full-Time Blogger led to 6 Figures w/ Tomi Obebe (@goodtomicha)
Episode 14 features Tomi Obebe (@goodtomicha), Charlotte based Fashion & Lifestyle Blogger. On this episode, Tomi shares her blogging journey with us along with details about how she made 6 figures in her first year as a full time blogger.
BIO:
Tomi Obebe is a 26-year-old, full-time content creator with corporate digital marketing experience and an MBA from Clemson University. Tomi has been able to combine her passion for business with her personal style. Since 2015, Tomi’s work advocating for inclusion and influencer marketing has been featured in Business Insider, Yahoo News, HuffPost, and more. Today Tomi enjoys sharing her experiences with lifestyle, pop culture, and her home with her husband, Will.
Check out Tomi's Blog at www.goodtomicha.com
Follow Tomi on Instagram at @goodtomicha
Get Tomi's Free Influencer Glossary Guide Here: https://bit.ly/free-influencer-glossary
Stay Connected with Ignite Your Influence Host Majesty on Instagram at @majestyacheampong and on her blog at majestyacheampong.com
Stay Connected with the Ignite Your Influence Community at @igniteyourinfluence and Igniteyourinfluence.co + check out Club Ignite at Clubignite.co
Episode 13 | Social Media Strategy w/ @michellelthames
Tune in to the latest episode of Ignite Your Influence w/ host @majestyacheampong and Influencer & Social Media Strategist @michellelthames.
On this episode, Michelle Thames shares all of her tips for developing a solid social media strategy that will lead to higher engagement.
Stay Connected w/@michellelthames on her Blog and her Business Thames Media Solutions.
Episode 12 | Creating Community w/ Tasha Mackk of Black Girls in Media
On Episode 12, @majestyacheampong discusses the art of Creating Community w/ @tashjmackk, the founder of @blackgirlsinmedia.
In this episode, you'll hear:
- How Tasha created the @blackgirlsinmedia community.
- Tips for building an engaged & thriving community.
- The book that Tasha recommends for those who want to create amazing event experiences for their community.
- How content planning for a community differs from content planning for personal pages.
Stay connected with show host Majesty by checking out her community, Ignite Your Influence, as well as her Influencer Membership program, Club Ignite.
Episode 11 | Influencing with Authenticity w/ @lovemichelleana
Welcome to Season 2 of the Ignite Your Influence Podcast featuring @lovemichelleana and @majestyacheampong.
On this episode you'll learn how Michelle's authenticity has helped her gain 137k subscribers on Youtube and over 43K followers on Instagram.
Want more Influencer Marketing Tips from Majesty? Connect with the Ignite Your Influence community + Join Club Ignite Membership.
Clearing your Creative Clutter as you prepare for 2021
This bonus episode features host @majestyacheampong who provides suggestions on how you can clear your creative clutter as you prepare to start your new year off on the right foot. Nothing changes unless you do, so in this episode, Majesty encourages us to make the necessary mindset changes so that we can show up as our best creative selves in 2021.
Stay connected with Majesty on:
Ignite Your Influence Community
Learn more about Club Ignite
Episode 10 | Influencing in a Pandemic w/ Brittany Hennessy
In Episode 10, Influencer Majesty Acheampong chats with Brittany Hennessy about Influencing in 2020.
In this episode, you'll hear:
*How Brittany got her start with blogging.
*How Brittany's career path led her to become the first influencer marketing employee at many companies.
*What inspired Brittany to write her book.
*Brittany's advice for creating content and influencing amidst a pandemic.
*Why you should be using Pinterest to amplify your content.
*What American influencers can learn from Chinese Influencers.
Stay Connected w/ Brittany ~ Website | Instagram | Book
Bio: Brittany Hennessy is the best-selling author of “INFLUENCER: Building Your Personal Brand In The Age Of Social Media” and the co-founder & Chief Relationship Officer at CARBON AUGUST, an influencer development platform serving creators, performers, and entrepreneurs.
Brittany was the first Senior Director, Influencer Strategy & Talent Partnerships at Hearst Magazines Digital Media where she secured fashion & beauty influencers for Cosmopolitan, Harper’s Bazaar, Elle, Esquire, Town & Country, Seventeen, Good Housekeeping, and other titles across the digital portfolio.
She was also the first Associate Director, Social Strategy & Influence at Horizon Media where she secured comedy and parenting influencers for top brands in the entertainment, spirits, CPG, and automotive categories.
Brittany was named to Talking Influence’s 2018 Top Industry Player list, is a member of the Real-Time Academy of Short Form Arts and Sciences where she judges the annual Shorty Awards and the Shorty Social Good Awards, and was also a judge of the 2019 Influencer Marketing Awards.
Episode 9 | Curls, Coins & Campaigns w/ @curlsandcouture
In Episode 9, Influencer Majesty Acheampong is chatting with Influencer Courtney Danielle Bryant.
In this episode, you'll hear:
- How Courtney got started with Youtube & Blogging
- How Courtney has expanded her content beyond her natural hair niche
- Why Courtney offers consultations
- Why Courtney diversifies her income with campaigns + other streams
- Courtney's advice for how you can ignite your influence
Stay Connected w/ Courtney:
Courtney's Bio:
Courtney Danielle, born and raised in New York is a digital content creator, influencer and social media consultant. In 2012 she began her natural hair journey which ultimately led to the inception of Curls and Couture. While it all began with natural hair, Courtney now shares her passions for everything beauty, style, travel, wellness, her faith and so much more. Courtney has collaborated with brands such as Shea Moisture, Estee Lauder, and Nike and has been featured on the Wendy Williams Show, and in Essence and Instyle Magazine.
Episode 8 | How a Heart Attack at 23 Led to a Lifetime of Influence | @Saralovestyle
In Episode 8, I am talking to Influencer @Saralovestyle
In this episode, you’ll hear:
- How Sara's heart attack at age 23 led her to a lifestyle of influence
- How Sara became an Influencer who focuses on health, lifestyle & fitness
- What the role of "Influence" means to Sara
- Tips for aligning Brand Partnerships with your mission
- How Coaching can help you to elevate your brand & Influence
Stay Connected with Guest Sara Lovestyle:
Sara's Instagram
Sara's Website
Sara's Coaching Services
Stay Connected with Host Majesty Acheampong
Majesty's Website
Majesty's Instagram
Ignite Your Influence Website
Ignite Your Influence Instagram
Background on Sara:
As a lifestyle, fashion, and beauty influencer, most people would not assume some of the hardships that Sara Lovestyle has endured. Sara was born in a refugee camp in Sudan after her parents escaped a civil war. Being birthed in such conditions showed Sara the firsthand reality of life, and immediately inspired her to want more. After moving to America and receiving an education from the University of Missouri, Sara's life changed yet again when her first child was born and shortly after she experienced a heart attack. Such major health concerns at an extremely young age, forced Sara to take her health and wellness more seriously. Because of her desire to live for her children, Sara was inspired to create a life full of health, happiness, and wholeness. Now being a mom of two and her first-born being diagnosed with Autism, Sara's advocacy extends to many different areas of passion. The 'Lovestyle' name was born out of Sara's love for the many hats she wears - a mom, a wife, an entrepreneur, and an advocate. Sara has dedicated her entire platform to sharing her experiences in hopes that it will inspire someone else to live their best 'lovestyle' life as well, on their own terms.
Episode 7 | How to Build a Loyal & Engaged Audience w/ Melissa Chanel
In Episode 7, I am talking to Influencer @MelissaChanel
In this episode, you’ll hear:
How Melissa has built an engaged and loyal audience
How Melissa turned her love for kicks into a community
How Melissa balances creating content, and working as the Global Communications lead for Cantu
Stay Connected with Guest Melissa Chanel:
Melissa's Instagram
Melissa's Blog
Kicksandfro's Instagram
Stay Connected with Host Majesty Acheampong
Majesty's Website
Majesty's Instagram
Ignite Your Influence Website
Ignite Your Influence Instagram
Want to attend the Ignite Your Influence Virtual Experience? Check out Igniteyourinfluence.co for event details.
Background on Melissa:
A Global Communications Lead by day & creative by day & night, Melissa Cantey wears many hats. She’s most known for her lifestyle blog MelissaChanel.com where she covers everything from personal style & blogging tips to her travels and her massive sneaker collection. In May of 2017 Melissa gave birth to Kicks and Fros: a digital platform to share two things black women & sneaker culture! This platform has women rocking two things—creative & the most sought after kicks and their beautiful, natural fros.
Episode 6 | How to Convert Your Loyal Following into Customers w/ Courtney Brand Agbetola
In Episode 6, I am talking to Influencer Courtney Brand Agbetola (@greeneyesgoldsoul)
In this episode, you’ll hear:
- How to utilize affiliate marketing to earn commissions
- How to influence followers to make purchases using affiliate links
- How to build trust with your community
- How to balance building a brand while working a full-time job
- How to convert your followers into customers
Background on Courtney:
Courtney Brand Agbetola is a full-time Marketing Professional and the blogger behind TheBWerd.com. After growing her own brand to the successes of collaborating with Nike and Sephora, she went on to help others do the same. She’s worked one-on-one with hundreds of women to help them build their own brands and has sold over 3000 copies of her original digital workbook, Brand Beginnings 101.
Stay Connected with Guest Courtney:
- Courtney’s Instagram
- Courtney’s Blog
- Courtney’s Resources for Bloggers
Stay Connected with Host Majesty Acheampong
Episode 5 | Influence + Advocacy = Impact w/ Tiffany Turner Moon
In Episode 5, I am talking to Influencer Tiffany Turner Moon.
In this episode, you’ll hear:
- How Majesty's blogger courses helped Tiffany kickstart her career as a blogger.
- Why Tiffany was featured on CBS, Buzzfeednews & caught national attention recently.
- How Tiffany grew her following advocating for Black Lives Matter.
- How Tiffany balances being a mom, wife, full time executive assistant, and blogger.
- What you can do to use your Influence to make an Impact.
Stay Connected with Guest Tiffany Turner Moon
Stay Connected with Host Majesty Acheampong
- Majesty's Website
- Majesty's Instagram
- Majesty's Influencer Community
- Ignite Your Influence Instagram
Episode 4 | When Influence is Your Full-Time Job: Conversation w/ Dayna Bolden
Welcome to Episode 4 of the Ignite Your Influence Podcast
This episode is all about Influencing as a FullTimer, and my guest is Dayna Bolden.
In this episode, you’ll hear:
- Why Dayna left her corporate job to build her own brand.
- Why Dayna treats her Influence like a business.
- What a day in the life of a Full-Time Influencer looks like.
- What key people Dayna keeps on her team to support her brand.
- Advice for landing major brand deals.
In case you are not familiar with Dayna:
Dayna Bolden is an Entrepreneur and Lifestyle Blogger based out of Atlanta. Over the years, Dayna has built a community full of engaged millennial women...(over 80k followers on Instagram alone in case you were wondering). Her loyal following looks to her for style post, mommy tips, wife advice, beauty trends, natural hair inspo and business content. Her name & definitely her face may be familiar to you because she’s been featured in media outlets such as Forbes, Elle Magazine, & Essence. She has also landed major brand campaigns with esteemed brands such as Nike, VH1, Disney, H&M, Crate & Barrel to name a few.
Stay Connected with Guest Dayna Bolden
Stay Connected with Host Majesty Acheampong
- Majesty's Website
- Majesty's Instagram
- Majesty's Influencer Community
- Ignite Your Influence Instagram
Episode 3 | TikTok, @OpenFohr + So much more w/ Marche' Robinson
In Episode 3, I am talking to Marche' Robinson, the influencer behind Robinson Style.
In this episode, you’ll hear:
- How Marche' got started as a blogger in 2011.
- How to stay consistent with content during quarantine.
- How to create engaging content on TikTok and grow organically.
- What sparked the creation of @OpenFohr.
- Tips for negotiating rates as a creator of color.
Background on Marche:
Marche' is an attorney & Influencer based in Raleigh, NC. By day, she works for a pharmaceutical company, and by night, she runs her blog, Robinson Style. On her blog, you’ll find content related to style, beauty, travel and career advice. Marche' has been featured in Elle.com, Essence, InStyle, Business of Fashion, xoNecole and more.
Stay Connected with Guest Marche' Robinson
- Marche' Robinson TikTok
- Marche' Robinson Blog
- Marche' Robinson Instagram & @OpenFohr Instagram
Stay Connected with Host Majesty Acheampong
- Majesty's Website
- Majesty's Instagram
- Majesty's Influencer Community
- Ignite Your Influence Instagram
Episode 2 | Influence & Inclusion : A Conversation w/ Ernest James
In Episode 2, I am talking to Ernest B. James, the Founder and Chief Management Officer of Noire Management, a diversity inclusive focused talent, marketing and communications agency.
In this episode, you’ll hear:
The difference between an agent and a brand manager.
The benefits of working with an agency.
What you should consider before doing a brand unboxing.
Details about Fohr's Diversity Advisory Board.
Tips for setting rates as a creator of color.
Background on Ernest James: As the Founder of Noire Management, Ernest represents top talent such as Kela Walker, Karleen Roy, Necole Kane, and many more. Prior to launching Noire Management, James was the Associate Vice President at boutique lifestyle agency, APA PR. There he oversaw the agency's style portfolio – successfully launching Spanx's "Arm Tights" product line by Sara Blakely and MISSION Activewear's first-ever apparel collection in partnership with 3x NBA Champion, Dwyane Wade. Prior to APA PR, James spent over 4 years in the Fashion division of leading NYC marketing and communications agency - LaFORCE where he developed, executed and managed tactical strategies during the rebranding of Abercrombie & Fitch, while successfully launching the Eva Longoria for The Limited capsule collection. Ernest was recently appointed as a member of Fohr's Diversity Advisory Board, and he is best known for his efforts to #changethenarrative and make the Influencer Marketing industry more inclusive.
Stay Connected with Host Majesty Acheampong
- Majesty's Website
- Majesty's Instagram
- Majesty's Influencer Community
- Ignite Your Influence Instagram
Stay Connected with Guest Ernest James
Ernest Instagram - @ernestbejames
Noire Mgmt Website - https://www.noire-mgmt.com/
Noire Mgmt Instagram - @noiremgmt
Introducing The Ignite Your Influence Podcast
Welcome to the very first episode of The Ignite Your Influence Podcast hosted by Influencer Majesty Acheampong!
On this episode, Majesty shares details about who she is, and lets you know what you can expect from this podcast series.
Be sure to stay connected with Majesty on the following platforms:
Website - MajestyAcheampong.com
Instagram - @MajestyAcheampong