Make & Market
By Jens Lennartsson
Make & MarketAug 11, 2020
Future-proofing your startup's marketing!
In today's episode, let's talk about how to make sure you'll keep getting a steady flow of customers to your business - even when the giant companies like Facebook, Twitter, and Google are trying to keep as much of the pie as possible.
Download my free email marketing blueprint: https://www.jenslennartsson.com/emailmarketing/
Connect with me on Twitter: www.twitter.com/jenslennartsson
Read Rand Fishkins blog post: In 2020, Two Thirds of Google Searches Ended Without a Click.
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In 2020, Two Thirds of Google Searches Ended Without a Click
Rand Fishkin (SparkToro and Moz) recently published a blog post saying:
"From January to December, 2020, 64.82% of searches on Google (desktop and mobile combined) ended in the search results without clicking to another web property."
The year before: that same number was 50%
Why? Google scan the pages and put the most common questions AND answers directly on the search results page.
Let's talk about what you can do, to keep getting customers and traffic - even though Google don't want you to!
Visual Twitter. What it is, and why you need to get on it now - with Craig Burgess
Twitter is seen as a short-form text medium. But going outside that box, might give you a real advantage over everyone else.
In this episode, I'm talking with Craig Burgess about why you should start to leverage the power of visuals on Twitter.
Sign up for the Make&Market newsletter.
Find out about everything Craig Burgess is doing.
Check out his latest book: Press Start.
Twitter:
How to Market Your Startup When You Don't Have Time To
Access the free video workshop here.
Sign up for the weekly marketing newsletter for founders and entrepreneurs.
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As long as you market yourself, as long as you reach out and create content, you will get more leads.
But what if you don't always have the time to create content?
Working in a startup means resources are limited. You need to get your product in shape.
But without marketing, there's no one to buy the product.
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In this episode, I'll show how to build an automated sales funnel for your startup business - that won't need you to spend hours every day on keeping it going.
- Create content once - have it bring you leads for years
- Using lead magnets to get people on your mailing list
- Pitch people your products on autopilot
- Evergreen vs Flow platforms
The 5 Questions for a Great Social Media Strategy
Having a strategy written down will make improve your chances of succeeding with 538%!
It doesn't have to be complicated. Here are 5 questions that'll let you have a strategy in place within an hour.
Download the template here: www.jenslennartsson.com/strategy
Follow me on Twitter: @jenslennartsson
TRAILER: Here's what's about to happen!
Let me know the question you have about marketing:
Send me an audio message: https://anchor.fm/makemarket
Shoot me a tweet: https://www.twitter.com/jenslennartsson