School of Purpose

🎧 From Noise to Narrative: How Great Brands Break Through With Vineet Singh, Brand Marketing & Communications Head, Pocket FM

We’re back with another episode of School of Purpose — and this one’s for every marketer, founder, and brand builder out there.

Vineet Singh shares real-world insights from the frontlines of marketing at Pocket FM, Byju’s, and beyond — unpacking how standout brands actually break through.

In this episode: – The flip: How digital went from budget afterthought to budget leader – Why your brand story matters more than your media spend – The myth of complexity in marketing — and the power of simplicity – What BMW and Bollywood have in common when it comes to recall

If you're navigating the chaos of content, competition, and consumer attention — this is your playbook.

🎧 Follow School of Purpose for more raw, real conversations with leaders who build with meaning.

How do you cultivate meaningful client relationships in a world where emoji reactions have replaced firm handshakes?

In this episode, we’re thrilled to welcome Jitendra Kumar, Director of Agency Solutions at Google, for a thought-provoking discussion on mastering client partnerships in the digital age. With over 20 years of experience driving growth for mid-market businesses and independent agencies, Jitendra offers a wealth of insights into navigating the shift from coffee meetings to Zoom calls—all while preserving the human touch that builds lasting connections.

Whether you’re an agency leader, entrepreneur, or relationship manager, this conversation is packed with actionable strategies to help you foster authentic, impactful partnerships in today’s hyperconnected world. Don’t miss it!

In this episode, we dive into the art of 'Rewiring Organizations for Success' with Sujata Deshmukh, Founder & CEO, Tutul Consulting. Discover how transformative leadership and innovative organizational development can create thriving, adaptive workplaces. We'll explore the delicate balance between preserving core values and evolving for the future, uncover strategies for fostering a culture of innovation, and learn how to turn challenges into opportunities for growth. Whether you're a leader, team member, or simply curious about organizational dynamics, this conversation offers fresh insights to help you navigate and shape the ever-changing world of work.

Every revolution has its story, and education is no exception. Join us as Khushboo Awasthi, Co-Founder of Mantra4Change, shares insights on her vision of transforming India's educational landscape. From grassroots innovations to system-wide reforms, discover how one organization is empowering learners and cultivating changemakers. This episode offers fresh perspectives on the impact of collective action in education. It's a tale of grit, resilience, and the power of reimagining what's possible in education.

In this episode of School of Purpose, we delve into the remarkable journey of Jayant Rastogi, Global CEO of Magic Bus India Foundation. In an engrossing conversation, Jayant shares the pivotal moments that have shaped his path towards creating positive social change in the lives of young people from underserved communities. Join us as we uncover the driving forces behind his transition from the corporate sector to the nonprofit world and explore the impactful milestones that have defined his career.

Dive into the fascinating world of Generative Artificial Intelligence on the latest episode of "School of Purpose"! Join us for a candid conversation with Gnothi Seauton's Director of Content, Poorva Joshi, as we explore how generative AI influences the nuanced art of storytelling. Uncover its critical impact on crafting original narratives, touching on movies, memes, and millennial tales. And why empathy and humanity remain irreplaceable in this digital age. Don't miss out on this friendly banter that's both insightful and entertaining!

In the latest episode of School of Purpose, join Shibani Jain, Founder and Director, along with Vipul Jain, Director, at Hand for Handmade, for an insightful conversation on the intersection of entrepreneurship and artistic heritage. Explore how introducing the younger generation to the arts can shape a culturally enriched future. Don't miss this dialogue that seamlessly brings together tradition, innovation, and the spirit of India.

In the dynamic world of marketing, storytelling is a key component in connecting with and engaging audiences. This narrative craft gains an added dimension of impact when we explore storytelling tropes, to weave tales that resonate deeply with the audience. But what exactly are storytelling tropes, and how can they be effectively harnessed in the realm of marketing? Tune in to our latest episode to explore the power of storytelling tropes in transforming mere messages into memorable experiences that not only inform but also inspire and influence consumer behavior.

In the latest episode of Gnothi Seauton's 'School of Purpose,' we are joined by a very special guest who wears multiple hats. Vishal Talreja, the Co-Founder of Dream a Dream, a non-profit organization empowering children and young people from vulnerable backgrounds to overcome adversity, is also an author, educator, and social entrepreneur. In a captivating dialogue with Manasi Lalwani, Vishal delves into his distinctive journey and reveals the valuable lessons he has acquired along his continuing path.

In the latest episode of Gnothi Seauton's "School of Purpose", we dive deep into the dynamic world of social-entrepreneurship with none other than Shiv Kumar, Co-Founder of Catalyst Group! Tune in now to gain a fresh perspective on the transformative potential of purpose-driven entrepreneurship in India today and the exciting prospects it holds for the years ahead.

In the latest episode of Gnothi Seauton’s School of Purpose, we have the privilege of hosting Krishnan Ranganathan, Co-Founder of Udhyam Learning Foundation, an organisation committed to empowering individuals and enabling them to discover their intrinsic potential. Join us as we delve into his remarkable mind to understand what it takes to develop and sustain an entrepreneurial mindset.

In today's exciting episode, we will discuss the impact of discovering your corporate purpose, and how it can drive performance and enhance your reputation. We are joined today by Geoff McDonald & Katarina Wallin Bureau, both Founding Members of Rise, a Corporate Purpose Advisory firm that helps leaders and organisations put purpose and sustainability at the core of strategy and engagement. Together they form a power packed duo that will help us unravel the transformative power of purpose for your business.

In today's episode we have the privilege of welcoming a remarkable individual who has dedicated his life to the cause of building a better world. Dr. Senthil NS Kumar, CEO & Executive director of The Association of People with Disabilities, and a true luminary in the field of rehabilitation, has transformed the lives of countless individuals with disabilities.  With a remarkable 22-year journey that encompasses clinical practice, academic pursuits, research breakthroughs, and even international representation, his contributions have shaped the landscape of rehabilitation. Join us on a remarkable journey with Dr. Senthil, as he shares his invaluable insights on how to empower people with disabilities.

Today we will talk about something that we all have experienced at some point in our lives. And that's the emotion of feeling stuck or trapped in a loop of unproductivity. Because when your mind is in a rut, and you are not able to find solutions to overcome that feeling, it almost feels like you are caught in quicksand, unable to move or breathe or progress. When we are burdened with mental restriction's, and fail to tap into our creativity, it can feel like a part of us is missing, like we're not living up to our full potential. So In today's episode of “How to Cultivate an Unstuck Mind”, we will evaluate the various reasons behind why sometimes our mind refuses to think innovatively, causing a feeling of intellectual stagnation or mental block. And once we have understood the causes, we will talk about techniques and practises that will help us overcome this state. 

The art of persuasion and changing peoples mind is a critical skill in today's world, whether you are a business leader, a community worker, or simply someone looking to make a difference. In todays episode, we will talk about successful tactics of persuasion, and how to apply them ethically to business practises. We will also discuss the roadblocks encountered when trying to change people's minds, and touch upon scientifically proven methods of getting people to say yes!