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Making Better Marketing Decisions

Making Better Marketing Decisions

By Marcus Schaller
Making the right marketing decision shouldn’t be complicated and overwhelming.

What if it’s not a question of what to do? What if it’s a question of when to do it, why to do it at all, and how to do it in a way that has the most impact?

This show is for business owners who don’t have endless resources to throw at the wrong opportunities. I’m going to share ways to get really clear about your marketing options, so that you can make the choices that are right for you, your business, and your unique situation.
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Ep 3: Should We Focus on a Narrow Niche, or Should We Be Generalists?
In this episode, we’ll explore the potential upsides and downsides of narrowing or broadening your target market, and how to choose an approach that works best for you.
09:35
February 24, 2021
Ep 2: Which Marketing Step Should We Focus on Next?
In this episode, we’ll explore where to focus your attention right now, so that every aspect of your marketing works together to move your business in the right direction.
06:26
February 15, 2021
Ep 1: Make Better Marketing Decisions
Making the right marketing decision shouldn’t be complicated and overwhelming.  What if it’s not a question of what to do? What if it’s a question of when to do it, why to do it at all, and how to do it in a way that has the most impact? This show is for business owners who are trying to grow their business, but they don’t have a marketing team yet. And they definitely don’t have endless resources to throw at the wrong opportunities. I’m going to share ways to get really clear about your marketing options, so that you can make the choices that are right for you, your business, and your unique situation. We’ll explore options that you may not even know existed, the potential upsides and downsides of those options, and lay out the facts you’ll need to understand before making a choice.
03:01
February 12, 2021