The Margaret Fontana Media podcast launched in 2017. Episodes feature media expert, Margaret Fontana covering topics from film, media, marketing, public relations, production, business and more. She features guests from the film, advertising, business, and media industries. Margaret will begin to introduce more special guests for 2019. Stay tuned. VisitMargaretFontanaMedia.com to learn more and listen to the full library of episodes.
💠Pre-Production Tips to Create Successful Video Content - Pre-production is an essential piece of creating any film or video. This process ca help determine important factors about your product such as: expectations, budget, locations, talent, marketing, and key strategic messaging. Having a plan for your video after it’s done is key to online marketing success for your brand.
💠Here are some reasons why video is such a strong element to add to your online brand marketing:
💠97% of marketers say video has helped increase user understanding of their product or service
💠76% say it helped them increase sales
💠47% say it helped them reduce support queries
💠76% say it helped them increase traffic
💠80% of marketers say video has increased dwell time on their website
📝 To learn more on how you can add video to your marketing strategy email me 💌 email@example.com
3 Tips To Promote Your Film on Social Media!
Creating a social media strategy is the key 🔑 in finding an supportive audience for your film project.
1. Photos- Take #BTS (Behind the Scenes) photos and lots of them, publish them throughout production with thoughtful captions. Be sure to use #trending hashtags.
2. Video- Using your smartphone, take cast and crew brief videos, highlighting either characters, plot, special guests, locations and themes. Videos perform the best for reach & Engagement in most social media platforms.
3. Social ambassadors - ask your cast & crew to promote your film 🎞 during pre and post production. Be sure they’re resharing content and using your branded film hashtag.
Want to learn more on how to promote your film without breaking the budget? 📧Contact firstname.lastname@example.org
Tips for Increasing Your Social Media Engagement 👩💻- promoting your brand through social media is key to increasing brand awareness and overall engagement. This translates to sales, awareness, brand preference, sentiment and conversions in all industry types. Learn why. Tune in now! 📲
Promoting your brand content daily on different social media platforms requires new content often, a great way to execute on this strategy is to turn the camera on yourself and start producing content for each platform you own. If you own a business, brand or provide services put a strategy in motion and use your content Ike a TV show. What’s on the show today? Keep your consumers and audience engaged this may result in sales, brand awareness and or attendance if you’re promoting an event.
Learn why it’s important to share your story with your audience. Being your authentic self can be powerful and could help your audience and consumers connect with your brand. Using video, multiple social media platforms and elements can amplify your message, brand, and or services.
Learn How Facebook Premiere and Youtube Premiere Differ and How They Can Help Support Your Business, Brand Or Project Through This New Video marketing & Promotion Tool. Time to start thinking like a Producer! 📺
Drive more traffic with a YouTube marketing strategy. Here are some tips on how it works: “Shoot short videos.
Create a branded channel. Be consistent with content production. Use analytics to understand what works. Use annotations to engage your audience.
Advertise with Google Ads. Promote your video.” Via Social Media Today
Listen to the Margaret Fontana Media podcast show as we discuss the latest in digital media and marketing this week as we approach 2019. New report our on key instagram stories tips and benchmarks. Then we talk about the biggest influencer marketing trends for 2019. Lastly, Youtube quietly added 100 films for free viewing, changing the game and becoming more versatile as a platform. "Nearly 20% of Youtube viewing is now done on TVs, either on smart sets with built in Youtube app or streaming players like Roku or Apple TV which bring the Youtube App to TV sets. By the way audio from laptop to audio on iphone quality, night and day.. Iphone way better. Just note.
What DIGITAL trends will dominate for 2019? Artificial intelligence, data management, user generated content, chatbots, messenger marketing, pay for play, video marketing and proving ROI are just a few topics you will see come to the surface in 2019. Everyone will need to become a technical digital marketer, self education in the space will become a requirement.
o, the Italian American Girl blog is coming up on 10 years!! How can that be possible? I remember when everyone was just started their online presence and the Italian American Girl served as my real world example of becoming digital and yet sharing more about myself and my upbringing. I truly learned how to become the digital media expert through becoming what they now called an influencer. I'm very proud of the partnerships, content and events I've promoted, or published over the years. I've met incredible people from our Italian American world and honestly we are all proud Americans celebrating our culture heritage. We all have history as immigrants, as our parents and grandparents. This country was built on the hard work of immigrants from all over the world, that's what makes America great.
"Instagram today announced IGTV, a standalone app for watching long-form vertical video that will also have a tab inside the flagship app. When you log in to IGTV, it will automatically begin playing vertical videos from people you follow, along with personalized recommendations from elsewhere in Instagram. Videos can be up to 10 minutes long to start, with larger accounts able to post hourlong videos. Over the long term, the company expects to let all users post videos of unlimited length" - Via Verge.
50% of all searches will be voice searches by 2020. Voice is a new medium. How should your brand approach this space? Key considerations needed for planning your brand’s future in voice and audio, identifying key opportunities to developing a full strategy.