Margaret FONTANA Media Podcast

Drive more traffic with a YouTube marketing strategy. Ways to Use YouTube to Increase Online Sales.

An episode of Margaret FONTANA Media Podcast

By Margaret FONTANA Media Podcast
The Margaret Fontana Media podcast launched in 2017. Episodes feature media expert, Margaret Fontana covering topics from film, media, marketing, public relations, production, business and more. She features guests from the film, advertising, business, and media industries. Margaret will begin to introduce more special guests for 2019. Stay tuned. Visit to learn more and listen to the full library of episodes.
More places to listen

More places to listen

Navigating 📲 Instagram Changes
Ways to get around Instagram’s new changes. Learn more.
July 12, 2019
How to Be Productive To Be Powerful 💥In Your Field and Industry.
How to be productive in your field or industry:  1. Educate yourself., do research.  2. Respect the process.  3. Surround yourself with those who are executing what you are striving for.  4. Write down five goals and try to accomplish one of them in a certain time frame, make them realistic.  5. Create a mindset that I can help you to become more powerful in making decisions this ultimately allows you to exercise your decision making muscle in what results in helping you to create more freedom.
June 24, 2019
Key 🔑 Strategies To Build Your Brand Online
Key Strategies To Building Your Brand Online:  1. Bringing Value To Your Consumers  2. Knowing Your Audience  3. Giving Your Brand A Voice  4. Building on Multiple Channels/Promoting  5. Developing Your Social Media Strategy  6. Creating & Monitoring Your Online Reputation
June 17, 2019
How To Break Into The TV & Film Biz. 📺 🎞
Did you ever wonder how people get those amazing jobs on film or on a TV show? Listen to my latest episode where I share my personal experiences in production and how an internship on a TV comedy pilot changed my life. Learn why networking and building great relationships are so important to your career.
June 10, 2019
Best Performing 📊 Content For #FACEBOOK
Facebook is far from over... Learn which types of digital content perform best for Facebook along with times and engagement.  Via Social Media Today:  1. Video is the best performing post type 2. Evenings are the best times post 3. Weekends see the most engagement  4. Shorter posts perform better
May 26, 2019
📲Optimizing Your Social Media Strategy
📲 Optimizing Your Social Media Strategy.
March 28, 2019
🎬 Pre-Production Tips to Create Successful #Video Content
💠Pre-Production Tips to Create Successful Video Content - Pre-production is an essential piece of creating any film or video. This process ca help determine important factors about your product such as: expectations, budget, locations, talent, marketing, and key strategic messaging. Having a plan for your video after it’s done is key to online marketing success for your brand. ⁣⁣ ⁣ 💠Here are some reasons why video is such a strong element to add to your online brand marketing: ⁣⁣ ⁣⁣ 💠97% of marketers say video has helped increase user understanding of their product or service⁣ ⁣ ⁣ 💠76% say it helped them increase sales⁣ ⁣ ⁣ 💠47% say it helped them reduce support queries⁣ ⁣ ⁣ 💠76% say it helped them increase traffic⁣ ⁣ ⁣ 💠80% of marketers say video has increased dwell time on their website⁣⁣ ⁣⁣ 📝 To learn more on how you can add video to your marketing strategy email me 💌⁣
March 1, 2019
3 Tips To Promote Your Film 🎥 Using Social Media.
3 Tips To Promote Your Film on Social Media! Creating a social media strategy is the key 🔑 in finding an supportive audience for your film project. 1. Photos- Take #BTS (Behind the Scenes) photos and lots of them, publish them throughout production with thoughtful captions. Be sure to use #trending hashtags. 2. Video- Using your smartphone, take cast and crew brief videos, highlighting either characters, plot, special guests, locations and themes. Videos perform the best for reach & Engagement in most social media platforms. 3. Social ambassadors - ask your cast & crew to promote your film 🎞 during pre and post production. Be sure they’re resharing content and using your branded film hashtag. Want to learn more on how to promote your film without breaking the budget? 📧Contact
February 17, 2019
Tips for Increasing Your Social Media Engagement 👩‍💻📊
Tips for Increasing Your Social Media Engagement 👩‍💻- promoting your brand through social media is key to increasing brand awareness and overall engagement. This translates to sales, awareness, brand preference, sentiment and conversions in all industry types. Learn why. Tune in now! 📲
February 11, 2019
How to Establish Key 🔑 Elements of an Effective Social Media Marketing Strategy. 📊
Learn effective and key elements to building a successful social media strategy for your business or brand. Learn about goals, content, analytics, platforms, social media engagement and more.
February 4, 2019
Program & Promote Your Content Like a TV 📺 Show!
Promoting your brand content daily on different social media platforms requires new content often, a great way to execute on this strategy is to turn the camera on yourself and start producing content for each platform you own. If you own a business, brand or provide services put a strategy in motion and use your content Ike a TV show. What’s on the show today? Keep your consumers and audience engaged this may result in sales, brand awareness and or attendance if you’re promoting an event.
February 3, 2019
What’s Your Story? 📚 Learn Why It’s So Important.
Learn why it’s important to share your story with your audience. Being your authentic self can be powerful and could help your audience and consumers connect with your brand. Using video, multiple social media platforms and elements can amplify your message, brand, and or services.
January 29, 2019
The Power 💥 of Social Media-How to Use Social Media To Promote Your Brand Message, Cause, & Product.
The Power 💥 of Social Media-How to Use Social Media To Promote Your Brand Message, Cause, & Product.
January 21, 2019
Using Instagram Stories To Boost Your Brand!
Use Instagram Tools in Your Social Media Marketing Efforts.
January 12, 2019
Facebook Premiere & Youtube Premiere, What’s The Difference and How Does it Work?
Learn How Facebook Premiere and Youtube Premiere Differ and How They Can Help Support Your Business, Brand Or Project Through This New Video marketing & Promotion Tool. Time to start thinking like a Producer! 📺
January 6, 2019
Drive more traffic with a YouTube marketing strategy. Ways to Use YouTube to Increase Online Sales.
Drive more traffic with a YouTube marketing strategy. Here are some tips on how it works: “Shoot short videos. Create a branded channel. Be consistent with content production. Use analytics to understand what works. Use annotations to engage your audience. Advertise with Google Ads. Promote your video.” Via Social Media Today
December 27, 2018
What’s your 2019 content strategy? Evaluate your assets like photos, logos and content.
Evaluate your 2019 content strategy. Schedule new photos, new content and strategy. Team up with an media expert to get your strategy, content and goals aligned.
December 23, 2018
How to build your brand online using digital and social media.
Learn the effective ways to build your brand online using social media, search and media elements.
December 22, 2018
How to promote and market your film using digital media. Learn strategies to increase awareness.
How To Promote & Market Your Film Using Digital Media (#socialmedia)
December 18, 2018
Using Video In Your Digital Marketing Strategy to Increase Brand Reach
‘Videos generate the most reach on Facebook, the most engagement on Twitter, lead to more purchases on Pinterest and inspire more sharing Ljnkedin.’ - via Social Media Today.
December 9, 2018
Top Digital Media Stories - Instagram Stories, Youtube Films, & Influencer Marketing
Listen to the Margaret Fontana Media podcast show as we discuss the latest in digital media and marketing this week as we approach 2019. New report our on key instagram stories tips and benchmarks. Then we talk about the biggest influencer marketing trends for 2019. Lastly, Youtube quietly added 100 films for free viewing, changing the game and becoming more versatile as a platform. "Nearly 20% of Youtube viewing is now done on TVs, either on smart sets with built in Youtube app or streaming players like Roku or Apple TV which bring the Youtube App to TV sets. By the way audio from laptop to audio on iphone quality, night and day.. Iphone way better. Just note.
November 25, 2018
Digital Trends for 2019
What DIGITAL trends will dominate for 2019? Artificial intelligence, data management, user generated content, chatbots, messenger marketing, pay for play, video marketing and proving ROI are just a few topics you will see come to the surface in 2019. Everyone will need to become a technical digital marketer, self education in the space will become a requirement.
October 8, 2018
Inspired By Cardi B, Build Your Business Using Digital Media
Tonight I was Inspired by a Instagram live by Cardi B where she talks about focusing on using social media to build a business rather than wasting time and trolling other peoples pages.
September 24, 2018
My 10 Year Anniversary of the Italian American Girl Brand
o, the Italian American Girl blog is coming up on 10 years!! How can that be possible? I remember when everyone was just started their online presence and the Italian American Girl served as my real world example of becoming digital and yet sharing more about myself and my upbringing. I truly learned how to become the digital media expert through becoming what they now called an influencer. I'm very proud of the partnerships, content and events I've promoted, or published over the years. I've met incredible people from our Italian American world and honestly we are all proud Americans celebrating our culture heritage. We all have history as immigrants, as our parents and grandparents. This country was built on the hard work of immigrants from all over the world, that's what makes America great. Visit
September 3, 2018
Instagram announces IGTV, a standalone app for longer videos- How Will This Benefit Your Brand?
"Instagram today announced IGTV, a standalone app for watching long-form vertical video that will also have a tab inside the flagship app. When you log in to IGTV, it will automatically begin playing vertical videos from people you follow, along with personalized recommendations from elsewhere in Instagram. Videos can be up to 10 minutes long to start, with larger accounts able to post hourlong videos. Over the long term, the company expects to let all users post videos of unlimited length" - Via Verge.
September 3, 2018
Learn About The Future of Voice Search & Sonic Branding
50% of all searches will be voice searches by 2020. Voice is a new medium. How should your brand approach this space? Key considerations needed for planning your brand’s future in voice and audio, identifying key opportunities to developing a full strategy.
September 3, 2018
Margaret FONTANA Media - Video
#Podcast- All About Video In Your Digital Strategy
September 1, 2018
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