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From Product Idea to a Thriving Business

From Product Idea to a Thriving Business

By Marie-Louise Anthonissen
Learn how you can successfully define, develop, manufacture and launch your new products to the market.
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How to keep control during new product development

From Product Idea to a Thriving Business

5 Tips to Efficiently Review Marketing Materials
It’s quite a challenge to keep the review process of these materials smooth and efficient. When reviewing marketing materials for your new product, usually  there are a lot of opinions involved…..because who doesn’t have an  opinion on a commercial or ad? Team members from different disciplines review and give comments in  multiple review rounds. And often new comments pop-up all the time,  because of new insights, changes in the technical specifications of the  product during development or because team members did not really review  thoroughly enough during the first review round. It is wise to start involving your marketing communication expert early in the development of your new products. Parallel  with the development of your new product, you’re also working on your  product launch to make sure that all deliverables for your product  launch are ready when your final product is on stock and ready to be  sold. One aspect of a product launch are the marketing materials like brochures, leaflets, movies, teasers, social media campaigns. There are usually lots of moving parts here and a lot of opinions involved. Because anyone has an opinion on marketing, right? There a so many elements that are combined in the marketing strategy.  For example, the branding, the colors used in the materials, the images,  the copy, the look and feel. And mostly anyone has a slightly different  opinion. Even in the same team, people tend to express their personal taste,  even when it comes to professionally created materials. And their  opinion might change during the review process. Resulting in going back  and forth in adjusting copy and imagery. Lessons learned the hard way; I can now share a review strategy with  you that worked for me and hopefully you can benefit from it too. If you like to receive weekly updates on product development directly  in your inbox, click the link below to sign-up for my free weekly tips. Weekly Product Development Tips. If you like to read the article with this episode, click here and head over to my blog for the full article.
September 20, 2021
7 tips to be more efficient in your business & personal life every day
Do you regularly think that you’re going crazy with all the things that need to be organized around your business and your personal life? You probably have a family to take care of or you have other obligations to loved ones and need to help them out. Sometimes you wish you could wave your magical wand and fly smoothly through your day, while being super-efficient at work and get all the things done in your personal life. That would be amazing! Unfortunately, the magical wand is a fairy tale, but there are certainly actions your can take to make a smooth day become a reality for you. I hear you; I tried my best to juggle all the things I needed to do as well. After many years of experience, a demanding job and a family that grew bigger and bigger, I adopted a structure that integrates my business and personal life and that works very well for me. I’ll share my tips below, hopefully you can benefit from it as well. Tip 1 Close your day and set Priorities for the next day. Always close your workday, with a list of actions that you need to do the next day. This is your priority list. Whatever happens, the actions that are on this list are important, therefore they need your attention. Tip 2 Prepare everything for your Morning Routine the evening in advance With everything, I mean everything! Before going to bed you can do several small tasks that save you time in the morning. You want to start your day without stress and keep in a relaxed mood as long as possible. Tip 3 Use as much as handy tools in your business as possible If you want to work efficient and accomplish a lot in your business, you have a lot of handy tools that can help you with your tasks. For planning tasks, you might like Asana, Trello or Monday. These are web applications that allow you to plan and schedule all your activities in a simple and visual tool. The user interface is very intuitive and help you organize your projects with ease. There are many more tools available that do the same. They also have an app so you can check-in and follow-up on your phone. Tip 4 After business-day activities When your business day is over, check with your family members if there are any new topics or activities. Sometimes your kid’s school want to unexpectedly launch new activities. These new activities need to be planned in your calendar. Tip 5 The Five-minute Tidy-up Challenge You can do a lot in 5 minutes. If you have 5 minutes left here and there, try to do some activities that don’t need you to concentrate a lot. For example, fold the laundry, empty the dishwasher, put clean laundry in the closet, start your washing machine, do some quick toilet cleaning, tidy up the living room or your bedroom. There are so many small tasks that can be done quickly instead of piling up at the end of the week. Tip 6 Weekend Meal Cooking If you have a busy schedule ahead of you, you might feel a lot more relaxed if you know you don’t have to cook that day because you prepared your meals in the weekend. It will only take you a few minutes to warm up your meals in the oven or microwave. This saves so much stress at the end of your day. Tip 7 Meal planning for 7 days When you have time once a week, to sit down and plan your meals for seven days ahead, you have a huge win! Deciding on what you are going to eat in the next seven days, making a list of the ingredients you need and driving to the supermarket to buy everything you need, will save you at least 45 minutes each day compared to doing grocery shopping every day after work. Check my website for more tips.
September 13, 2021
5 Quick Wins for Your Business by Having an Effective Morning Routine
When you start up for the day it is so tempting to quickly check your email. Before you know it, you are drawn by all the urgent topics waiting in your inbox. Your focus is away from the priorities you have set yourself and the day flies by….. Do you recognize this? To break with this bad habit, I’ve created a morning routine that works for me. Perhaps you’ll love it as well! Tune in to this episode and follow the 5 steps I'm teaching your to stay productive during the day and work efficiently on your projects. I created a blog article with a free guide on this topic as well for you. Yes! Take me to the blog article! If you like to receive my free weekly tips on product development and professionalizing your business, sign up here!
August 9, 2021
3 Tools You Need to Use in a Product-based Business
Are you also looking to optimize your work processes and to work more efficient? When you are active in a technology-oriented, tangible product-based business, there are a lot of moving parts in new product development. No matter what stage you’re at in your business, the right tools can: Save you dozens of hours per week and a whole lotta stress. Automate new product development activities like project planning, product development, and managing your team. Save you thousands of dollars or euros or any other currency on firefighting in your product development activities and doing things the hard way. The trick is knowing the right ones to use. When managing multi-disciplinary, international product development projects, I love to automate as much as possible in my daily activities. These kinds of projects often take a lot of time and there are a lot of moving parts that complicate things and need to be managed well. Do you want to read about this topic as well? I've also written a blog article. Yes! Take me to the blog article! Like to receive my weekly podcast updates and new new blog tips directly in your inbox?  Sign-up here!
August 2, 2021
7 tips to make an impressive product concept drawing for your new product idea
Are you an entrepreneur and do you have a great new product idea? Of course, you have a vivid picture of it in your head. And it does look amazing, right?  But a picture can say more than a thousand words. That’s exactly why you need to show your great idea in the form of a picture as well. Lots of people have a visual focus and grab the content better when they can see what you mean instead of only hearing you explain it. That’s why it is so important to put pen to paper and create a drawing of your product concept. There are agencies who have specialized in this and can help you create astonishing product concept drawings. But when you are tight on your budget, I have a few tips for you to get started. Even when you’re planning to hire and agency to do this for you, you can benefit from these tips as well, as you can use the concept drawing, which you have created yourself, to brief your agency. Tune in my podcast episode to learn more! If you like to read about this topic, you can also find it on my blog. Yes! Take me to the blog article! Like to receive my weekly free tips directly in your inbox? Sign-up here!
July 26, 2021
12 high quality ideas to brief your communication expert on your new product
As it is quite a challenge to brief marketing communications on a project that is still in the first phase of the development process, and a lot of aspects are still unknown or unclear, some guidance might be helpful. When you are developing a new product, your focus is first on the technical, financial and commercial feasibility of the project. When all those boxes are ticked, and product development is taking of, it is time to involve the marketing communication responsible as well. The three main benefits are: 1.  Marcom people tend to look very critical at your product proposition, which is a good thing! 2.  You are challenged by them on the features and benefits compared to your competition, which is also a good thing! 3.  They help you identify when product samples and communication materials are needed in the project planning. I teach you 12 tips that helped me doing this job. Hopefully they will come in handy for you as well. Listen in! If you would like to read about this topic, check my blog article. Yes! Take me to the blog article! Product development doesn't need to be complicated. Let me show you how you can transform your new product idea into a thriving business. Sign up for tips on how to define, develop, manufacture and introduce your new products and receive updates directly in your inbox. Yes! Give me the tips!
July 19, 2021
9 Steps to Create a Realistic Project Planning
Do you recognise the sad feeling of having to update your project planning every week? Moving your milestones further and further away because of unexpected time consuming activities? Activities which you might have overlooked? Then you might like this 9 step approach that enables you to include all the important deliverables of your project team and helps you to create a reliable planning for tech-oriented tangible products right from the start. 1.  Divide your new product development planning into 5 phases. 2.  Add actions & deliverables in every development phase. 3.   Add these actions and deliverables in your project planning and set the number of days needed to complete them. 4.   Add the name of the responsible team member behind every action. 5.   Close every phase with an official ‘move-to-the-next-phase-date’. 6.   Find yourself a steady project planning. 7.  Built-in experience from previous projects right from the start. 8.  Include holiday periods. 9.  Verify your planning with your team members on a regular basis. Listen in for more details and tips per step! Also find a link to my blog post on this topic if you like to read about it. Send me to the blog post! Product development doesn't need to be complicated. Let me show you how you can transform your new product idea into a thriving business. Sign up for tips on how to define, develop, manufacture and introduce your new products and receive updates directly in your inbox. Yes! Give me the tips!
July 12, 2021
Why regular Core Project Team Meetings are a must
I hear you thinking: “my calendar is already fully booked, if I need to add a regular core project team meeting in my busy schedule, I’m going nuts. Why not only meet when there is an issue?”. And here is the truth…. you’ll prevent going nuts, feeling stressed or overwhelmed if you align with your core project team on a regular basis. That’s why core project team meetings are a must. By checking in on the status of your new product development on a weekly basis, you’re more in controlbecause you’re on top of things and can quickly intervene when things are moving in the wrong direction. Your team members can more easily indicate if their deliverables seem to go off track and endanger the project budget or timeline. Adjusting this detour and taking corrective action can be done much faster, instead of needing to do a lot of firefighting By meeting with your core project team on a weekly basis, you’ll be more in control which gives you peace of mind, even if this weekly meeting takes up thirty minutes or one hour per week in your busy schedule. It’s worth it! There are a few more habits that will improve your life in managing new product development activities and take your project meetings to the next level. I’ve three tips for you to use in managing your project meetings. Listen in! If you like to read about it, you can find this content as well on my blog.  Send me to the blog post! Product development doesn't need to be complicated. Let me show you how you can transform your new product idea into a thriving business. Sign up for tips on how to define, develop, manufacture, and introduce your new products and receive updates directly in your inbox. Yes! Give me the tips!
July 5, 2021
3 tips to define a realistic project budget
When preparing for the selection of new product ideas, one thing you need to know is how big the investment into this new product development is going to be. Making money on a new product is one of the key parameters in the decision to start a new product development. The required investment money you need, to realise your new product idea, is needed to calculate the profit and the pay back time. As nothing is for free in life, there are many items which need to be taken into account when defining the project budget. The risk of forgetting lots of small items is definitely there in the busy lives of business owners, product & project managers :-). If you recognize yourself, you might want to take a peek at my Project Budget Planner. I have 3 tips for you to help you define a realistic project budget. 1. Check predecessor products. 2. Organise a brainstorm meeting. 3. Follow-up and adjust the budget. If you like to read about this topic, you can head over to my blog post. Yes! Send send me to the blog article! Product development doesn't need to be complicated. Let me show you how you can transform your new product idea into a thriving business. Sign up for tips on how to define, develop, manufacture and introduce your new products and receive updates directly in your inbox. Yes! Give me the tips!
June 28, 2021
3 tips business owners with a product-based business should not miss
Running a product-based business comes with lots of moving parts. It can be complex and challenging sometimes. If you want to stay in control, keep overview and be focused on your business goals, you need structure in your new product development. Structure brings overview, control, and efficiency and that’s exactly what you’ll benefit from when you’re defining, developing, manufacturing, and launching new products. When you implement the three tips that I’m sharing with you, you’ll experience small wins immediately in your daily business. Tip one: Always make sure to create a solid product concept definition. Tip two: create a checklist with all deliverables needed for this new product development and assign team members to each task. Tip three: organise your project documentation in a structured way. Product development doesn't need to be complicated. Let me show you how you can transform your new product idea into a thriving business. Sign up for tips on how to define, develop, manufacture and introduce your new products and receive updates directly in your inbox. Yes! Give me the tips!
June 21, 2021
Why you should involve your marcom expert early on in new product development
Have you ever experienced that product samples and communication materials are missing on crucial moments during the development of your new product? That you need to show a sample of your new product online or on a show and that you are empty handed? Or that when your product is ready to sell and people want to know more before they buy, but you have no leaflet or brochure to show them. That’s is such a pity, and you miss a great opportunity to show off with your new product! Do you want to know how to prevent this? Involve your communication expert earlier in the development process. In this episode, I am sharing what I have learned from involving the marcom expert very early in my new product development and what the right timing is. Listen in to learn more about the 3 main benefits of having the marcom people join early in the development process. Follow along and subscribe to my podcast so you will not miss any tips and tricks in new product creation. If you would like to receive new podcast or blog updates, directly in your inbox, head over to Or click the link below. You only need to register with your name and email address and you’re good to go. Yes, sign me up!
May 20, 2021
How to give your new product idea a good start
I don’t know about you, but I’m so familiar with the feeling of having a great product idea in my mind and having trouble to convince other people. This happened because I didn’t communicate clearly about my idea. I talked and talked but that got me nowhere. Until I learned that I needed to convince people of my ideas by showing them in a structured approach why my idea was so great. I will tell you all about it! I’ve created a 4-step approach to define my new product idea. Are you ready? Let’s dive in. You might be saying, “Hold on Marie-Louise, I have no idea how I can implement all this in my business. I’m so glad you asked! Because I’ve got you here! I’ve created a free mini course for you called How to Give Your New Product Idea a Good Start. In this mini course I’ll be teaching all that I’ve talked about. You’ll be guided through all the steps by video’s, powerpoints and very useful templates so you don’t have to do everything from scratch! I do not want you to miss out on that chance to get access to my free mini course, How to Give Your New Product Idea a Good Start. So, if you’re still on the fence to start with your new product idea, my mini course can help you get insight and make a well thought out decision on your next steps. And if you already working on the development of your new product idea, but you’re running into issues and find it difficult to move on, please check out the mini course as well, it might contain some tips or tricks you need right now! All you have to do is head over to my website,, enter your name and email and you’ll get immediate access.
March 23, 2021
How to keep control during new product development
From idea generation to mass production and market introduction a lot of activities need to be taken care of by you as business owner and your team. This can be overwhelming and hard to manage. That’s why it's so important to create structure and clarity. Specially for you I've created a practical and efficient process overview to transform your product idea into a product your customers are thrilled about. The secret is to divide your product development into phases. In this podcast I will explain in detail what these phases are and you'll learn how easy out is to implement this in your businesses and how it smoothens your new product development.  Please check out these free resources for more detailed information.
March 15, 2021