In April and May, Mariska Kesteloo travelled around Poland in her camper. Agnieszka Ciesielska recorded a podcast with Mariskain in Poznan. Agnieszka is an eventprof and blogger from Poland. You can visit Agnieszka`s blog here Eventova Blogerka.

Agnieszka and Mariska talk are endless, especially as they are skimming around the discussion about the approach to the new reality, survival, and development in the coming months. After a few moments, the two ladies feel that they have found a common understanding. Their MICE market perception is similar, although the places where they live and work seem distant…

We invite you to an interview recorded by Agnieszka Ciesielska with Mariska Kesteloo from World of MICE.

The conversation covers several important aspects, some of them still relevant:

Agnieszka asks about #MariskaJourney - Mariska’s trip to Poland in her camper, plans for the subsequent visits to other cities, and what she went through a year ago in her private life. It is a touching story of a woman who has lost the closest love of her life in an unequal struggle with the disease.
Another Agnieszka`s question is about her observations on the constantly flowing refugees from Ukraine and how to continue to support them. The topic is already getting not very popular… our national optimism died out at the beginning of May. At that time, when we were recording our conversation, Polish people had a massive record of energy supporting our neighbours from Ukraine.
Behind us is not an easy business time, pandemic, downtime, and no orders. Whether Poland or the Netherlands, where Mariska lives. Our reality has hit our businesses very hard. The impact on the meeting and event industry was huge at that time. Conflict escalation in Ukraine forced people to flee their homes, seeking safety, protection, and assistance. In the first five weeks, four million refugees from Ukraine crossed borders into neighbouring countries and most of them to Poland. How can the event industry be reborn in such a dynamic situation? What is Mariska’s advice? How to keep doing what we love continuously? How to find a golden means for life in such brutal pandemic or geopolitical times?
At the beginning of pandemia Aga started providing online events on online avatar-based platforms avatarland.eu. Mariska company: Word of MICE is the first and only global influencer community for the MICE industry. How do our businesses change at different times of the year? What can we advise our colleagues in the MICE industry for the future?
In the post-pandemic world, we can hear about a trend to redesign marketing strategies and information shared with tourism as new possibilities for Event Managers: new destinations, experiences, and services positively influence our clients? Are we ready to define it from the begging?

We invite you to listen to the talk of two evenfprof Ladies and to post your comments.

S01E01 Alessia di Raimondo and Mariska Kesteloo - B2B Influencer Marketing in the MICE sector and destination marketing

B2B influencer marketing chat seriesBy Mariska Kesteloo | WORD of MICESep 04, 2020