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Market Like You Mean It

Market Like You Mean It

By Aaron Fulk

The marketing podcast that is for small business owners not marketers. Always under 10 minutes with tips that you can implement right away to take your business's marketing to the next level.
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So Many Payment Options

Market Like You Mean ItApr 15, 2021

00:00
03:55
Tell Stories Like Pixar

Tell Stories Like Pixar

Episode 48 - Tell Stories Like Pixar

Jun 18, 202103:06
TikTok Viral Hack

TikTok Viral Hack

Episode 47 - TikTok Viral Hack

Jun 17, 202103:10
Email Hacks

Email Hacks

Episode 46 - Email Hacks

Jun 16, 202103:47
What's In a Color

What's In a Color

Episode 45 - What's In a Color

Jun 15, 202104:57
Why Does Everyone Choose the Same Package

Why Does Everyone Choose the Same Package

Episode 44 - Why Does Everyone Choose the Same Package

Jun 14, 202104:10
Hack Into Your Customer's Questions

Hack Into Your Customer's Questions

Episode 43 - Hack Into Your Customer's Questions

Jun 11, 202103:51
Coke or Pepsi?

Coke or Pepsi?

Episode 42 - Coke or Pepsi?

Jun 10, 202104:14
Sell the Emotion

Sell the Emotion

Episode 41 - Sell the Emotion

Jun 09, 202103:48
The Psychology of Your Product Price

The Psychology of Your Product Price

June 8, 2021 - The Psychology of Your Product Price

Jun 08, 202103:54
Social Monday Motivation

Social Monday Motivation

June 7, 2021 - Social Monday Motivation

Jun 07, 202103:02
Alert Me!!!

Alert Me!!!

June 4, 2021 - Alert Me

Jun 04, 202102:47
Grow On Instagram

Grow On Instagram

Lots of people ask me how to grow their Instagram. There's a little hack that I'm going to share with you that has to do with editing your post.

Jun 03, 202102:42
CTA, CTA, CTA

CTA, CTA, CTA

On all of your social posts, there should always be a Call To Action (CTA). Often I see great posts, but then doesn't give the reader any direction on how to act on what they just read.

Jun 02, 202102:40
New Month, New Strategy

New Month, New Strategy

Essentially google ads can be really expensive especially in certain categories. If you fall in one of those categories, consider running your ad campaign against a well-known competitor's business name instead of just the generic category.

Jun 01, 202103:22
Don't You Dare Post That Holiday Post

Don't You Dare Post That Holiday Post

Everyone is doing social media wrong today. Holiday posts should share stories that relate to the holiday and not just a generic "Happy Memorial Day".

Jun 01, 202103:42
It's All About the Highlights

It's All About the Highlights

Often, the best performing posts on social media are highlights of people. People like celebrating other people, whether they be employees or clients.

May 28, 202103:54
Retention and Reviews

Retention and Reviews

The real money is keeping your current clients. One way is to send weekly emails updating them on current news and trends. We also do personal check-ins to help foster a good working relationship. And we also ask them to give us feedback and reviews.

May 27, 202104:23
Quit With All The Links

Quit With All The Links

Social media is filled with all sorts of links back to their website. But the social media platforms want to keep people on their platform, so they don't like it when posts have links.

May 26, 202104:05
Take A Shower Already!

Take A Shower Already!

Creativity is something people compliment others about often. Creativity is essentially when your brain is working overtime. For me, it's when I'm in the shower. You have to intentionally put yourself in situations where you can be the most creative.

May 25, 202104:17
913-298-8790

913-298-8790

Ninety percent of the time, people will read a text message within 3 minutes. And 19% of the time, people will click a link in a text. Compare that to the 4% in email marketing and you can see the value in text message marketing.

May 24, 202103:41
Calling All Coaches

Calling All Coaches

The hashtag #careeradvice is getting 80 million views a day on TikTok. Gen Z are flocking to TikTok for career advice and it can no longer be ignored. If you're in the coaching space, be it a life coach or a career coach, you need to be on TikTok.

May 21, 202104:02
FU FB!

FU FB!

Signal is an app that's similar to WhatsApp. They were so bold as to run ads on Facebook itself exposing the info that Facebook is giving to their advertisers, which then resulted in Facebook banning them.

May 20, 202103:48
Story Ads vs Post Ads

Story Ads vs Post Ads

Instagram Story ads are all about the visuals. They need to be designed in such a way that makes viewers want to swipe up to engage with the content. The strategy varies a bit from Instagram Post ads.

May 19, 202104:09
Audio Ads

Audio Ads

SXM Media is taking over the audio adspace. This new collaborative has deals with a bunch of companies to serve up ads on their platforms and is trying to make it easier for advertisers to get access to multiple platforms.

May 18, 202103:17
We Can't Stop Talking TikTok

We Can't Stop Talking TikTok

You need to get on TikTok. Their numbers continue to go up. An viral video of a man drinking Ocean Spray got Ocean Spray 15 billion impressions in the span of a month. It also resulted in a huge boost in sales, where products flew off the shelves.

May 17, 202104:22
It's Time To Lean On Your Employees

It's Time To Lean On Your Employees

It's time to get your employees involved in your LinkedIn strategies. From ideas to interactions, some companies are killing it when it comes to employee engagement.

May 14, 202103:25
What Do All These Companies/Brands Have In Common?

What Do All These Companies/Brands Have In Common?

If you can learn how to narrow down your visual branding to that one thing that you do really well, you can join the ranks of companies and brands that need no introduction like iPhone or Air Jordan.

May 13, 202104:19
Hey Guys!

Hey Guys!

Hey guys! What's up? Good morning. Most videos on YouTube start off with one of these three phrases. I challenge you to start off your next video with the word "you". According to studies, starting off with "you" is more engaging with the audience.

May 12, 202102:60
Don't Leave Out Your Consumer

Don't Leave Out Your Consumer

We work so hard on content for our stories, only to see them disappear in 24 hours. But with every major platform implementing some form of stories, don't ignore this effective way to communicate with your audience.

May 10, 202103:51
Pin This!

Pin This!

We generally assume that Pinterest is for moms, but Pinterest has more active users that Twitter and LinkedIn. And with their e-commerce capabilities, you should be on there exploring ways to promote your business.

May 07, 202103:06
Let's Talk Facebook

Let's Talk Facebook

If you ever hear me speak, I tend to gloss over Facebook, but that doesn't mean we should ignore Facebook. Facebook keeps growing and getting stronger, especially with their groups.

May 06, 202104:02
No One Way About It

No One Way About It

In-person events are coming back! While some of us are excited to meet face-to-face again, the majority of people are hesitant about gathering in large groups. So if you're having an in-person event, make sure to explore offering an online or virtual experience as well for those who aren't comfortable with in-person events yet.

May 05, 202104:41
Yes, Twitter Is Still Important

Yes, Twitter Is Still Important

Twitter is still relevant. It was up 28% year over year. And now, they just released Spaces, which is a direct competitor to Clubhouse, but unlike Clubhouse, it's available for all platforms, not just iOS users.

May 04, 202103:09
Sweet Dreams!

Sweet Dreams!

Influencer marketing isn't just about the Kardashians anymore. There are plenty of "regular" people with large followings that companies will pay to have access to their followers especially on TikTok.

May 03, 202106:06
When Is the Last Time You Sent an Email?

When Is the Last Time You Sent an Email?

56% of businesses are putting out more marketing emails since the pandemic began. Impressions are needed more than ever to convert potential customers into paying customers and email marketing campaigns are a big part of that.

Apr 30, 202104:16
YouTube Ad Creative Team

YouTube Ad Creative Team

YouTube put out an informational message ahead of their annual Brandcast event that featured a program called YouTube Greenlight which brings together a group of creators to pitch and original series based on the goals of advertisers.

Apr 29, 202104:09
Health Insurance Marketers Beware

Health Insurance Marketers Beware

Google will be implementing a new rule where marketers who create content for the health insurance industry must be certified to sell health insurance.

Apr 28, 202103:07
Podcast Time NOW!

Podcast Time NOW!

Have you been thinking about starting your own podcast? The time is now! With Apple turning on monetization and Facebook creating a Clubhouse clone, podcasts will have the biggest reach ever.

Apr 27, 202102:56
#motivationmonday

#motivationmonday

While the hashtag #motivationmonday is a decent one, a better one to use is #motivation. Consider using this instead to see how it affects your views and follows.

Apr 19, 202103:02
FAQ This

FAQ This

Why does the FAQ page on your website matter? Because search engines love them! Google's AI engines are compiling all this knowledge out there and spitting out this information people are performing voice searches.

Apr 16, 202103:14
So Many Payment Options

So Many Payment Options

If you've ever tried to create an online store by yourself, you've come across the problem of trying to choose the correct payment portal. I detail the top 3 payment portals that our clients use.

Apr 15, 202103:55
Clubhouse vs Spotify

Clubhouse vs Spotify

Clubhouse has exploded in popularity recently as the big guys have noticed. Spotify is rolling out a feature that's similar to Clubhouse in an attempt to capture that market. Do you think Spotify can pull it off?

Apr 14, 202103:04
IG TV is making you $$$$

IG TV is making you $$$$

Instagram TV recently launched ads in certain countries. Similar to how YouTube serves ads, Instagram TV will now allow content producers to pre-roll 15 second ads before their video. Instagram will then share a percentage of the advertising dollars with the content producer.

Apr 13, 202103:19
FYP (no, it's not a bad word)

FYP (no, it's not a bad word)

Let's talk TikTok. It's not going anywhere and there are 700 million monthly active users. The most used hashtag on TikTok is #FYP, which stands for "For You Page".

Apr 09, 202104:01
FYI - You Were Cool In the 90's

FYI - You Were Cool In the 90's

We're seeing a trend with Gen Z in that they love all things 90's. Want to reach this demographic? Consider using elements from the 90's.

Apr 08, 202102:51
Winning the Restaurant Marketing Game

Winning the Restaurant Marketing Game

COVID has changed how restaurants do business and will forever have a lasting effect on how business is conducted. I discuss some marketing tips to help your restaurant thrive including the use of text lines and chatbots.

Apr 07, 202104:28
Five Stars

Five Stars

Let's focus on getting five star reviews! Take time to ask your customers to go onto Google Reviews and leave you a 5 star review. These are crucial in acquiring new customers.

Apr 06, 202103:34
LinkedIn Leaves

LinkedIn Leaves

I want to talk to you about LinkedIn. They just rolled out Creators Mode along with other features and tweaks to their platform. I share some tips and insights on how to maximize your reach on LinkedIn.

Apr 05, 202105:09
Make It Mobile!
Aug 20, 202003:29
Email Subject Lines
Aug 19, 202004:05