Market or Pitch
Want to market or pitch your way to the top? What about understanding the trends that impact our industry? Enter the world of “Market or Pitch!” The all marketing and PR news podcast from a vantage Black and Brown perspective. Featuring Yesenia Reinoso and Corey Davis. Like, share, comment, or subscribe to “Market or Pitch” on major podcast mediums and YouTube. All 12 S1 volumes are available across all top platforms. All Freestyle episodes are available exclusively on YouTube and Spotify.
Listen to Season 2 (Vols 13 - 18)! Podcast returns 02/2022.
Email us at firstname.lastname@example.org.
Listen to Season 2 (Vols 13 - 18)! Podcast returns 02/2022.
Email us at email@example.com.
Market or Pitch S2 Vol 18: Predict The 2022 Crystal Ball
In Vol 18 (aka Ep. 6), Yesenia and Corey wrap up the first half of Season 2 with a look into the crystal ball for 2022! First, the duo discussed the massive success of "Spider-Man: No Way Home" across the cinema industry and the ramifications surrounding it in our appetizer segment. Next, we dive into the main course where we talked about the diplomatic boycott of the 2022 Beijing Winter Olympics and how messaging will play a role. Finally, in our last segment, dessert, the team offers their 2022 predictions for the marketing and public relations sectors. We wish the "Market or Pitch" audience Happy Holidays and Happy New Year! The podcast will return in February 2022 for the second half launch of S2 after the winter hiatus.
December 30, 2021
Market or Pitch Season 2, Vol 17: Beware of Burnout
In Volume 17 (aka Ep. 5) of "Market or Pitch," Yesenia and Corey are back from the Thanksgiving break to discuss what they did during the break and what has changed in the second year of "COVID Thanksgiving." With the holidays upon us, we wish our Jewish friends a Happy Hanukkah which ended on December 6th. For our appetizer segment, we dive into the NFL's surprising uptick in ratings and what that means for the league that has weathered its fair share of controversy. We then move into our entrée segment where there was a candid conversation about burnout and how common that is in our industry. The duo shares their own personal stories and offers tips for how to prevent them.
December 07, 2021
Market or Pitch Season 2, Vol 16: The Influencer or False Messenger
In Volume 16 (aka Ep. 4) of "Market or Pitch," Yesenia and Corey discuss the rise of the influencer economy and its impact across industry sectors in the appetizer category. Finally, in a double entree and dessert segment, the team has a deep conversation on the overall messaging failure of the COVID-19 pandemic and how the ramifications crossed over affecting other societal areas. Based on the recent headlines of Green Bay Packers quarterback Aaron Rodgers COVID-19 positive test and the shellacking of the Democratic faction this past off-election cycle, the trust of the general public has been severally damaged. The duo discussed ways for what marketers and communicators must do to restore integrity in the public's eye with factual truth.
November 16, 2021
Market or Pitch Season 2, Vol 15: First Anniversary Vibes Presents The Battle of Values
In Volume 15 (aka Ep. 3) of "Market or Pitch," Yesenia and Corey celebrate a very special anniversary - the podcast is officially turning one year old! We take a moment to reflect on our favorite moments from the past year as well as what has been a highlight for us since last October. We then dig into our appetizer by tackling the breaking news of Facebook changing its name to "Meta," and the implications surrounding the change. Finally, we dive head first into our entrée with a discussion on when your own personal values conflict with the values of your company or client brand. What are the best methods to promote without interfering with your viewpoints? Tune in to find out!
November 02, 2021
Market or Pitch Season 2, Vol 14: Let's Be Frank
In Volume 14 (aka Ep. 2) of "Market or Pitch," Yesenia and Corey dive into the world of empathic marketing and how it needs to be adapted in all marketing and communications. The duo also wrapped up Hispanic Heritage Month with an important discussion about colorism after the "In The Heights" movie scandal which occurred this past summer. Finally, listen to a special partnership announcement between "Market or Pitch" and the new up-and-coming app Wisdom! Access Yesenia's PR News byline "Hispanic Diversity in PR: A Slow Work in Progress" below. https://www.prnewsonline.com/hispanic-diversity-slow-work
October 18, 2021
Market or Pitch Season 2, Vol 13: Sazón in Full Force! We're Back Baby.
In the Season 2 premiere (Vol 13 aka Ep. 1) of "Market or Pitch," Corey and Yesenia debut the new format of the podcast based on listener feedback. Moving forward, each episode will now mirror a "meal." We begin with an Appetizer (or Marketing/PR-focused news from the past week). Then, move into our Entree segment (or the main topic of episode discussion). Finally, time permitting, finish with Dessert (filled with special surprises and fun activities). Besides debuting the new format, this themed episode is in celebration of Hispanic Heritage Month (HHM) that falls from September 15th to October 15th. We discussed the importance of brands communicating directly to Hispanic consumers as a way to build brand loyalty and equity. To access the PR News feature "Tips for How Communicators Can Bond with Hispanics" click on the link: https://www.prnewsonline.com/Hispanics-authenticity-marketing
September 28, 2021
Market or Pitch: Season 2 Trailer
We're back! Bigger, better, and bolder than ever! With an extra dose of Freestyle, tune in to a brand new season of Market or Pitch! Season 2 premieres on Tuesday, September 28, 2021. The podcast is available on all major podcasting mediums, YouTube and the Helium Radio Network weekly on Thursday mornings at 6:30am EST.
September 25, 2021
Market or Pitch: Freestyle - The Intermission Series: Episode 3: Olympics
In Episode 3 of "Market or Pitch: Freestyle," Corey and Yesenia offered their long-awaited analysis of the Tokyo 2020 Olympics. Everything from the Games themselves, the controversies, the ratings, branding, and the future Olympics in Beijing, Paris, and Los Angeles. Access this episode exclusively on YouTube and Spotify. Also, tune in to the end where the "Market or Pitch" team gives breaking news about the intermission series and season 2 of the podcast!
August 23, 2021
Market or Pitch: Freestyle - The Intermission Series Episode 2: LGBTQ+
In Episode 2 of "Freestyle," Yesenia and Corey offer their belated analysis surrounding the centered theme LGBTQ+ and Pride Month celebrated this past June. Some of the topics discussed include NFL's Las Vegas Raiders Carl Nassib coming out, how brands responded, and the future of advocating LGBTQ+ issues across marketing and public relations avenues. Access this episode and all others exclusively on YouTube and Spotify.
July 21, 2021
Market or Pitch: Freestyle - The Intermission Series Episode 1: Juneteenth
Unfiltered. Unlimited. Uncensored. The "Market or Pitch" team returns with a brand new limited intermission series: "Freestyle" running from June - August. In Episode 1, the team offers their thoughts on the first centered theme with a marketing and PR twist: Juneteenth. Also, the team wishes Happy Pride Month to the entire LGBTQ+ community! Thank you for your incredible efforts and impact.
June 15, 2021
Market or Pitch: Freestyle - The Intermission Series. Unfiltered, Unlimited, Uncensored Trailer
Debuting on Tuesday, June 15th is the Market or Pitch: Freestyle - The Intermission Series. This 5-episode series will live exclusively on YouTube and Spotify and run from June through August 2021. This series will offer the latest hot takes and commentary from the hottest topics going on in the country - from a marketing and PR lenses. Make sure to subscribe to our YouTube channel “Market or Pitch” to not miss a single episode.
June 14, 2021
Market or Pitch Vol 12: Code Word WHM. Promo Code S2.
In the season 1 finale (Vol 12) of “Market or Pitch,” Corey and Yesenia dedicate the last episode of the season in celebration of Women’s History Month. The duo discussed how brands brought important female policy issues to light and Burger King's IWD tweet controversy. We also analyzed why minority-owned media companies deserve financial equity and PR's role in the fight against implicit bias. The team also offered some zen with meditation tips, a PR game-changer shoutout and major breaking news on a new mini audio series and season 2 status. Coming soon to a screen near you: "Market or Pitch: Freestyle" - Summer 2021 and "Market or Pitch" Season 2 - Fall 2021.
March 17, 2021
Market or Pitch Vol 11: The Vaccines Have Arrived! Are We Ready for the "New Normal?"
In Volume 11 of "Market or Pitch," Yesenia and Corey dive into the world of the COVID-19 vaccinations and if we are ready to take them. We touched base on the ever-changing landscape of the cinema industry post-COVID and the backlash against Goldman Sachs’s CEO anti-remote workplace approach. The duo discussed Big Pharma’s opportunity to regain American’s trust as well as some workplace wellness tips. We also continued our conversation around the start of MLB Spring Training baseball. Finally, we end on a shout-out to Barbara Gardner Proctor, the first African-American woman to open her own ad agency. A special announcement: "Market or Pitch" is now available on YOUTUBE! Subscribe to our official channel "Market or Pitch" to hear all the latest and exclusive content.
March 11, 2021
Market or Pitch Vol 10: March to Golden Prominence or Backlash
In Volume 10 of "Market or Pitch," Yesenia and Corey dive into the world of social media where they discussed Twitter's potential subscription plan and the emergence of the next big social platform: Clubhouse. The duo also discussed Hasbro's Mr. Potato Head backlash and Tesla's PR department elimination decision. We also dished on the 2021 Golden Globes, a special Women's History Month announcement teaser, and a shout-out to a past PR trailblazer.
March 04, 2021
Market or Pitch Vol 9: In Honor of Black History Month
In Volume 9 of “Market or Pitch,” Corey and Yesenia celebrate Black History Month by dedicating the entire episode to all things impacting the Black community in the Advertising, Marketing, and PR industries. We took on some of the biggest news headlines impacting the community including Mcdonald's unique tactic to increase the diversity of their senior leadership team and how Etsy is taking diversity seriously within their company. We also discussed Pepsi’s important decision to change the Aunt Jemima name to Pearl Milling Company and how clients can build authentic relationships with Black consumers. Finally, we end things by celebrating Thomas J. Burrell who is a Black pioneer in the advertising sector.
February 24, 2021
Market or Pitch Vol 8: Drop or Roast
In Volume 8 of "Market or Pitch," Yesenia and Corey follow up on "The Super Bowl Extravaganza" with news on the Big Game's ratings and Jeep's decision to drop the Bruce Springsteen ad. The duo also talked about Wendy's #NationalRoastDay holiday and Robinhood's crisis reputation disaster in the "Ad Chat" and "Bulletin Board" segments. Finally, we sprinkle in some fun Chinese Lunar New Year (Year of the Ox) and Valentine's Day storytelling.
February 17, 2021
Market or Pitch Vol 7: Break Return & The Super Bowl Extravaganza
In Volume 7 of "Market or Pitch," Yesenia and Corey are back from a much-needed mid-season winter break to breakdown Super Bowl LV from a marketing, advertising, and PR perspective. We catch our listeners up on what we've done over the break before getting into some News Headlines coming out of the Super Bowl. Finally, we each use our Ad Chat/PR Bulletin Board to give our thoughts on what we thought was the "best" Super Bowl commercial. Stay tuned to the end for an announcement on our episode rollout for season one.
February 10, 2021
Market or Pitch Vol 6: Adieu 2020...Really
In Volume 6 of "Market or Pitch," Yesenia and Corey bid farewell (truly) to 2020 and look ahead to 2021 with a little ad and PR holiday spin. We discuss our break plans as well as a 2020 year-in-review. Finally, we dive into streaming domination, the Tropicana controversy, and 2021 predictions for the PR industry. The podcast crew at "Market or Pitch" wishes our audience an amazing and safe holiday season and a prosperous new year. We will see you with all-new episodes beginning with Volume 7 on January 11.
December 23, 2020
Market or Pitch Vol 5: Tis The Season with NBA, KFC, and Brand Loyalty
In Volume 5 of “Market or Pitch,” Corey and Yesenia discussed streaming shows and how accurate the Netflix series "Emily in Paris" is. We also discuss the NBA's plans to increase fan engagement in the COVID era. Finally, we dive into some news surrounding KFC's newest venture with Lifetime and if it's time for brands to begin taking a stand in their messaging.
December 15, 2020
Market or Pitch Vol 4: The Perspective of Shopping, HBO Max, Super Bowl Spending, and Corporate Communications
In Volume 4 of “Market or Pitch,” Corey and Yesenia discussed post-Thanksgiving and participation in Black Friday or Cyber Monday. We also give a few hot takes on the news of Warner Brothers releasing their 2021 film slate on both HBOMax and theaters. Finally, we dive into some news surrounding ad spend in the Super Bowl and if corporate communications can stay in the spotlight in a post-COVID world.
December 07, 2020
Market or Pitch Vol 3: Thanksgiving, COVID Vaccines, and Diversity
In Volume 3 of “Market or Pitch,” Corey and Yesenia discussed Thanksgiving plans and potential changes due to rises in COVID-19 cases across the United States. We also discuss the emerging news of a COVID Vaccine from Pfizer and Moderna and what that means in the fight against the virus. Finally, we dive into the lack of diversity within the advertising and marketing industry. Happy Thanksgiving!
November 23, 2020
Market or Pitch Vol 2: The Election of Chaos
After a two-week hiatus (in between a long waiting game), Yesenia and Corey return for Volume 2 of "Market or Pitch." Dubbed "The Election of Chaos," Yesenia and Corey dive into all things Election 2020 as we discuss the huge success of broadcast TV, the miscalculation of ad spending, and Adweek's declaration of Twitter being the 2020 winner of the election cycle.
November 16, 2020
Market or Pitch Vol. 1: Ageism, Brand Wokeness and More
Welcome to the inaugural episode of the Market or Pitch Podcast! Co-hosts Corey Davis and Yesenia Reinoso welcome you to examine the latest news of the advertising and public relations industries from a Black and Brown perspective. In Volume 1, Corey and Yesenia talk about voting, brand wokeness, and ageism. Have something to say? Email us at firstname.lastname@example.org. To access Market or Pitch, listen to all episodes on Anchor, iTunes, Spotify, Buzzsprout, and YouTube. Don't forget to like, share, comment, and subscribe!
October 30, 2020