MARKETECH APAC Podcast

In the latest instalment of the What's NEXT 2024 Interview series, we had the pleasure of engaging in a conversation with Livia Wang, group CEO at Access. During our discussion, Livia delved into the evolutionary journey of Access, highlighting its steadfast commitment to innovation and collaboration within the wellness and retail industry. Experience firsthand as Livia articulates her strategies for driving significant growth across the diverse brands encompassed within the Access portfolio. Read more about Livia’s leadership journey: https://marketech-apac.com/empoweredwomen2023-livia-wang-on-challenging-the-status-quo-of-business-management-models-through-access-brand-co-s-rapid-corporate-and-brand-strategy/

In another episode of MARKETECH APAC’s Empowered Women Awards 2023, Patricia Freijo, vice president for customer growth at TrafficGuard, who is the top winner for Empowered Women in Tech, shares her knowledge on protecting the ad industry from fraudulent acts, growth-centric approach to leadership, and winning the game in inclusivity. Watch this interview where Patricia shared about the quick guide in the tech industry, such as challenges of being a female leader, innovative and creative solutions in her company, TrafficGuard, and her advice on pursuing leadership roles.

In another episode of MARKETECH Expert Up Close, Konrad Feldman, CEO and Co-founder of Quantcast, joined us for a discussion on AI in Marketing. In the interview, Konrad shared his knowledge about the importance of advertising and marketing trends in APAC, exploring AI in advertising, real benefits we’ve seen in the region, and key considerations that marketers have in mind on implementing AI in their marketing strategies.

Our top story for the month is Home Credit Philippines, the consumer finance company that recently launched a targeted on-air radio program for financial literacy.  

Sheila Paul, the CMO of the company, sat down with us for an interview to share with us the rationale and the objective of the 'Payo Para sa Life' radio program. 

The marketing leader also talked about the current financial industry in the market as well as the broader state of financial literacy amongst Filipinos.

For the newest episode of MARKETECH Expert Up Close, we sat down with Alberto Canteli, the Chairman and CEO of Havas Group for Nordics, CEE & Middle East, Southeast Asia, Korea & Japan.

In the interview, Alberto shares his insights on the advertising and PR industry as it comes out of the pandemic, and also lets us in on Havas' plans for the SEA region as it meets the new emerging trends of the marketing landscape today such as the birth of the metaverse.  

Our Top Story for the month is the upcoming expansion of AirAsia's e-hailing, airasia ride, to the markets of Indonesia, Thailand, and Philippines. 

We sat down with its Regional CEO Chiew Shan Lim, who shared with us why airasia ride is not your usual e-hailing service. Know more about how the platform aims to do it differently through its unique experiences not just for consumers but for drivers as well.

In this episode, we feature the global CEO of Sitecore, Steve Tzikakis.

In our conversation with Steve, he has shared his journey, industry insights and even their developments in Web 3.0 or the metaverse.

Listen to the full podcast episode of Steve to learn more about how Sitecore creates better digital experiences for their customers.

In this episode, we feature Manisha Seewal, General Marketing Officer at Gumtree, Australia.

This episode will unleash the journey and expertise of Manisha from being that adventure junkie to an empowered leader in the automotive marketing industry.

By continuously influencing and encouraging women to take up a new challenge once in a while, Manisha has definitely set the record straight, that she is an empowered woman of her own.

In this episode, we feature Melissa Sandhu, Deputy General Manager, Marketing Communication at Desaru Coast.

We will dive into the journey and industry insights of Melissa, from the young girl who used to discover the importance of personal messaging, to the marketing leader she is now.

By leveraging on technology, focusing on value creation, and emphasizing customer-centricity, Melissa has definitely proved, that she is an empowered woman of her own.

In this episode, we feature Angeli Beltran, Director of Interactive Commerce ASEAN & Global CARE Center for Excellence at Reckitt.

This episode will uncover the journey and marketing insights of Angeli and her initiative as a sponsor of the Asia chapter of SPARK, where women are encouraged to learn from the success of other women.

Supporting an initiative that creates opportunities for other women, Angeli is indeed an empowered woman of her own.

In this episode, we feature Pamela Aw-Young, Chief Operating Officer, and Arbie Pagdanganan, Philippines Country Manager/VP of Product in Society Pass.

Joined by the women leaders of SoPa, we will get to know more about the next generation of e-commerce platforms and loyalty programs.

Breaking biases and moving forward with next-generation innovations in the marketing industry, Pamela and Arbie definitely proved themselves, empowered women of their own.

In this episode, we feature Charlotte Ward, Founder and Director of Agnes Media.

This episode unravels the journey of Charlotte when she started off as a digital planning manager in Dubai, to exploring the marketing industry as a freelancer, and now hustling her way as the owner and director of Agnes Media, a measurement-first agency.

Soaring to new heights and continuously overcoming new challenges in the industry, Charlotte definitely proves herself, an empowered woman of her own.

In this episode, we feature Raushida Vasaiwala, General Manager of APAC at Celtra.

This episode will uncover the journey and industry insights of Raushida, from starting off as a graphic designer, to becoming a marketing leader for Celtra, a creative automation and software solutions company. Raushida also shares a picture of her childhood and teenage years growing up in an extremely conservative Muslim environment.

Breaking biases and gender stereotypes in the industry, Raushida has definitely proved herself, an empowered woman of her own.

In this episode, we feature Ace Gapuz, Chief Executive Officer of Blogapalooza Inc., an influencer marketing company in the Philippines.

This episode will uncover the journey and industry insights of Ace, from a start-up company to becoming one of the leading influencer marketing agencies in the Philippines. Aside from being a CEO, Ace Gapuz also shared with us her experience as a lecturer in colleges and universities in the Philippines. She has already proven herself as an empowered woman by leading an all-female team members in Blogapalooza Inc. while having to impart her industry knowledge and teach students on the side.

In this episode, we feature Vasuta Agarwal, Senior Vice President & Managing Director, Asia Pacific at InMobi.

This episode will uncover the journey and industry insights of Vasuta, from starting off as a Chip Design Engineer at Intel, then climbing into the executive role at InMobi, and even turning into a champion for women, Vasuta has definitely proved, that she possesses the qualities of an Empowered Woman.

In celebration of the women’s month, MARKETECH Expert Up Close will be releasing a Spotify exclusive of the ‘Empowered Women Podcast Series’.

In this episode, we bring you Aditi Kapoor, the former Marketing Lead of MetroMart. Let us dive into the narratives of her journey, leadership and industry insights.

In this episode of MARKETECH Expert Up Close, we bring you Shahid Nizami, the current regional vice president for Asia-Pacific & Japan, ActiveCampaign. Let's discover his industry journey and his wisdom on some pressing issues in the marketing industry, his leadership and his career plans.

Immersive technology used to be a far-fetch concept, provided only by lofty-funded companies and experienced and appreciated only by banked consumers capable of grabbing cutting-edge tech. Today, innovation in tech has seen more than just a sophistication in features but has evolved to provide the most important development of all  – AR and VR can now be experienced by everyone.

When mobile game Pokémon GO was released in 2016, AR had started to become a household name. Now, with the unprecedented digital lifestyle brought on by the pandemic, AR and VR had similarly risen to new heights - becoming brands’ top consumer engagement strategy, infiltrating people’s everyday life.

For the latest episode of MARKETECH Spotlight, we sat down with Malaysia’s fast-growing digital experience agency Unicom Interactive Digital (UID) to deep dive into how these digital experiences are developed. Through a conversation with its Chief Operating Officer Jareth Eng, we were let on the behind-the-scenes of AR development, and most importantly, the best practices and future trends in immersive technology straight from the experience builder.

For this episode of MARKETECH Mondays, our feature showcasing marketing leaders’ career journey to inspire the next generation of marketers, we sat down with Royson Poh, the deputy director for corporate communications of the Singapore Institute of Technology (SIT). Royson has held the position since 2018 and no one would have imagined that with such an esteemed role in communications, Royson actually had his start as a credit analyst at a credit bureau.

The turning point was when within the said analyst job, a supervisor had challenged Royson to take on a responsibility meant for sales which became the spark for him to transition beyond his initial chosen profession.

Esports is growing exponentially and on a global scale. According to a report by NewZoo, in the Asia-Pacific alone, the revenue within the gaming market has reached US$84.3B in 2020, making the region the largest market in the world.   

In the Philippines, the number of games has now reached 43 million, and one esports platform in the country, KALARO, is on the mission to be at the forefront of the esports industry in the country and engage these players – and more.   

Launched in October 2020 for its close-beta testing, KALARO was launched by The-AsiaGroup.com Inc. as a fully integrated end-to-end esports digital platform. The application includes features like tournament management, one-on-one challenges, and team competitions as well as coaching, piloting, and buy-ins, among others.  Almost one year after, we touched base with its Founder & CEO Jun D. Lasco to get to know how much it has grown since its entry into the industry - the platform itself and its vision and mission – and ultimately, after delta and beta testing for the period, finally, the launch of its first public version 1.0.

MARKETECH Mondays | Jovan Lin, AVP Marketing, PSB Academy | Singapore

When dialogue on marketing is sparked, the industry against the education sector isn’t always top-of-mind, hence, doesn’t always get that much attention due to its non-mainstream dynamics - with students as the ‘consumers’, and with the product, not just a purchase that could be merely classified as either a high- or low-involvement decision, but rather, education and a person’s shot at his or her future.

We are pleased for the second time to be able to learn the career and leadership journey of one marketing leader from the education space – the marketing director of one of Australia’s largest online MBA providers, the Australian Institute of Business – Stephanie Geroge.