Marketing and Margaritas

In this episode, Ruby dives deep into 7 Instagram trends you need to know right now!

If you are looking to get more business using Instagram, this is an episode you don't want to miss!

On this week's episode Maddi dives into the strategies that are working right now on TikTok. Plus she shares how to hook your audience in with great hooks of course, increase your watch time and how to get viewers to stick around to binge more of your TikTok content.

If you've been struggling to get started on the platform or looking to elevate your TikTok content, this is one episode you don't want to miss.

Today's Episode we are diving into Instagram stories and in particular, how to increase your Instagram Story views.

Why? Well, the more people who see your stories, the more people you can sell to!

So grab your pen and paper because we have 7 strategies coming your way!

YOUR VOTE MATTERS:

Thank you to our listeners for all your support and meaningful messages. This podcast has gone above and beyond what we expected, and we have YOU to thank for it.

In the upcoming month, we'll be launching a subscriber option to give you more value. Think mini masterclasses with both Ruby and Madelene, going into more depth around their expertise. These episodes will range between 50-120 minutes and feature weekly in your ears. Imagine group coaching sessions with two expert marketers.

We'd love your vote on whether you would be interested in subscribing and also how much you'd be willing to pay. As always, thank you for your support. We couldn't do this next step without you.

Today's episode is all about ManyChat and how you can use this tool in your business strategy for Instagram Automation.

We cover using ManyChat to:

• Generate new leads 

• Start DM conversations

• Grow an email list

• Automate a part of your Instagram strategy

• Create a new sales funnel

Grab your pen and paper, it's a good one!

Have you heard about all the buzz surrounding Advantage+? Curious about what this campaign actually offers?

In this episode, we explore what this new feature on Meta entails, its potential benefits for your business, and whether it's worth incorporating into your strategy.

If you're actively managing ads, this episode is a valuable resource for understanding how to leverage this feature effectively.

Have you ever wondered what marketers mean when they say CPA, CPC, or CTR? We've got you covered.

Join us as we break down the meaning of these common ad metrics. Whether you're a seasoned marketer or just starting out, understanding CPA (Cost Per Acquisition), CPC (Cost Per Click), and CTR (Click-Through Rate) is essential for optimising your advertising campaigns and maximising ROI.

Tune in to learn how these metrics impact your marketing strategy and gain insights to navigate the advertising landscape like a pro.

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This month's Margi Hour is from Nathalie who wanted to know how to get discovered on Instagram by your ideal clients.

In this episode we discuss:

• How to see who your account is being pushed out to (is it being put in front of your niche or a completely random account?)
• How to change who Instagram pushes your account out to (aka how can we play by the algorithms rules)
• How to find your ideal clients on Instagram

Have you been thinking about growing your email list? Paid social is a great method to not only get in front of your ideal audience but grow a list of subscribers fast.

In this episode we dive into the lead gen strategies both service and ecommerce businesses can use and the best way to set these up in ads manager.

Struggling to develop creative ideas for your brand's Meta ads?

Never fear! In this episode, Maddi shares her top creative suggestions that she guarantees convert. Get ready with your pen, paper, and Canva account because you won't want to miss this episode filled with valuable creative ideas!

This month's Margi Hour is from Pricia who asked why she shouldn't boost her Instagram posts, what actually is ads manager and how should she go about advertising her business the right way?

You asked and we listened, this episode lays the foundation to setting up your ads for success.

Are you posting consistently? 'Showing up' online? Do you feel like you are doing all of the things but your content just isn't converting your followers into paying clients? Well listen in... This episode is for you!

In today's episode we dive deep into why your content isn't converting and what you can do to turn this around.

If you love this episode we would love for you to rate us and give us a review, it really helps the podcast grow!

Thank you x

Welcome to our new segment Margi Hour, where we answer a question from YOU, our listeners.

Today's question is from Gillian who asked how to get hired as social media girlie and what questions employers tend to ask when going for Marketing jobs.

In today's episode Maddi shares her ins and outs for TikTok this year as well as strategies that have helped her reach 40k+ followers in 6 months.

We are back! After a much needed Chirstmas break we are back bigger and better than ever for 2024! And to kick of the year we are sharing our 2024 Marketing trends that you can use in your product or service based business.

Sit back and grab a pen and paper and get ready to take some notes for what's in store marketing-wise this year!

Enjoy!

Ps. Are we social?

Some over and say hello!

In this week's episode Maddi runs through her proven strategies that she teaches to her consulting clients.

Her content buckets will ensure you get noticed on the platform but more importantly turn prospects into paying customers.

Join us today for a masterclass-style episode taking you through the Instagram funnel to generate sales for your business!

We take you through each stage of your funnel and which strategies and content you need to attract, connect and convert your audience to paying clients!

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This episode has been bought to you by Simply Socials the Membership.

Learn to grow your business using Instagram:

Listen in as we predict current trends for the rest of 2023 and even 2024.

In this episode, we're diving deep into the world of boosting sales, and we've got some effective techniques to share with you. Whether you're selling products or services, we've got you covered. From clever BOGO strategies to secret VIP sales that create buzz, we'll show you how to make customers feel truly rewarded.

Plus, we'll reveal how to leverage live events and quick-fill strategies to generate excitement and sales momentum.

If you're looking to increase your sales fast, this episode is a must-listen!

Is it too late to grow your TikTok account? 

Short answer…

No!

Maddi goes into her strategy on how she grew her account to 20k+ followers in just 20 days. 

We encourage anyone who is looking to grow their account or struggling to understand how the platform works to give this episode a listen (and watch). 

Follow Maddi’s TikTok account to dissect her strategy and understand why it’s performing so well. 

This week we're turning our attention to the hot topic of Threads, the shiny new social media platform that has everyone buzzing.

We'll be dishing out our initial thoughts and impressions and discuss what makes this platform stand out from the rest.

So grab your salt-rimmed glass, squeeze that lime, and join us as we toast to the exciting world of Threads. Pour yourself a margarita and get ready to sip on some marketing knowledge with a twist.

Ready to harness the power of Instagram to drive sales? Join us on our latest episode as we dive into the art of selling on Instagram and explore the content needed for each stage of the buyer's journey.

We start by dissecting the buyer's journey and its crucial stages: Awareness, Consideration, Conversion, Retention, and Raving Fan. Understanding this funnel is key to crafting effective marketing strategies that guide your audience towards becoming loyal customers and advocates.

In the Awareness stage, we tackle the pain and problem-aware content. We delve into identifying your audience's most pressing pain points or pleasure points and discuss how to make them aware of their challenges while positioning yourself as the solution. Learn powerful techniques to address their needs and capture their attention.

Moving on to the Consideration stage, we explore the importance of being solution aware. We provide insights on demonstrating that your solution is the best answer to their desires. Additionally, we touch upon the significance of connection content and leveraging user-generated content to build trust and credibility.

When it comes to Conversion, being provider aware is crucial. We unpack strategies for promoting your products or services effectively on Instagram. From showcasing your USPs to building social proof, we share tips for maximising your conversion rates and turning prospects into paying customers.

Join us as we share actionable insights and examples on how to create compelling content for each stage of the buyer's journey on Instagram. This episode is a goldmine for entrepreneurs, marketers, and small business owners looking to drive sales and build a strong presence on the popular social media platform.

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Grab your margarita and join us in celebrating a milestone: it's our 1st birthday at Marketing & Margaritas! In this special episode, we reflect on our journey and share everything we've learned about starting a podcast, the ups, the downs, and everything in between.

We reminisce about the amazing year we had and challenges we encountered while launching our podcast. From brainstorming the concept to tackling technical hurdles, we reveal the behind-the-scenes stories that shaped our podcasting experience. We share practical tips, tricks, and strategies we've discovered to help you overcome common challenges and set yourself up for podcasting success.

Whether you're considering starting your own podcast or are a fellow podcaster, this episode is for you.

So, join us as we toast to Marketing & Margaritas' 1st birthday and raise a glass to the power of podcasting!

Today's episode is all about SEO and if it's dead.

Listen in as we discus a somewhat controversial topic that has been circling the internet of late and our opinions on this topic.

Enjoy!

Ps. come and get social with us:

In today's episode we discus the exact Marketing Strategies and Funnel that are working in both of our businesses; Made Creative Co and Ruby Consultants, right now.

We take you through each stage of our Marketing Funnel and how we attract, nurture and convert our audiences.

We also give you actionable steps if you would like to adopt our strategies and give them a go in your business too.

Enjoy!

Ps. Are we social yet? Come and say hello to us over on socials:

Curious about Meta's new subscription-based verification? Want to know if it's worth the investment? In today's episode we give our thoughts on one of Instagrams latest updated. We discus:

• What it is
• Who it's available for
• The benefits of Meta verified
• Our thoughts and if we are going to apply

Enjoy!

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Welcome to today's podcast where today we will be discussing the role of User Generated Content (UGC) in marketing.

We discus the power of implementing a UGC strategy across both e-commerce and service based industries and dive deep into strategies that we have both applied for various clients.

Enjoy!

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Ps. are we social yet?

Welcome back to another episode of the Marketing and Margaritas podcast!

In today's episode, we thought we would dive deep into 4 different marketing strategies that are working for different clients - ones that you can implement into your business too!

Enjoy!

Ps. Are we social yet?

Make sure you come over and follow us at:

In this episode, we dive into the world of Instagram Lives and how they can be used to effectively grow your ecommerce or service based business. We discuss the benefits of going live on Instagram, from increased engagement to building a stronger brand presence to overcoming objections and building trust quicker. 

We explore the different types of content that work well on Instagram Lives, including Q&A sessions, product demonstrations, and behind-the-scenes peeks. We also cover practical tips for creating engaging and effective Lives, such as promoting your upcoming Live in advance, collaborating, and interacting with your audience in real-time. 

Whether you're a ecommerce owner, consultant, or coach, this episode is packed with valuable insights and actionable strategies for leveraging Instagram Lives to take your business to the next level.

Ps.. don't forget your margarita! 

Drop into our DMs and say hello

Unless you have been living under a rock I'm sure you have heard the word 'ChatGPT' going around a bit lately... 

In today's episode we have decided to take a deep dive into ChatGPT - what is it, how can you use it in your business, our thoughts on it and if we feel it's going to take away work from copywriters, social media mangers and marketers.

So grab your pen and paper, let's get stuck into it!

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Ps. Are we social yet?

Let's be friends on Instagram!

In this weeks episode we discus how to build your email list using an Instagram Giveaway.

This strategy is great for both service and product based businesses and can be used with both an organic and paid strategy.

Today we discus:

- Why you should build your email list using a Giveaway

- The exact steps to take to set up your Giveaway

- How you can access super warm leads from this strategy

- A follow up process that increases your ROI for the Giveaway

Enjoy!

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Ps. Are we social?

Let's be friends on Instagram!

If you are looking to run a successful Instagram giveaway then this episode is for you!

In today's episode we discus the exact steps, what to do (and what not to do) to host a wildly successful Instagram giveaway!

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Ps. Are we social?

Connect with us over on Instagram:

Welcome back to another episode of the Marketing and Margaritas podcast! Today's episode is all about websites - and more specifically 4 website mistakes that are killing your conversations and therefore sales...

This episode is for anyone who has a website or is in the early stages of business and is thinking of building a website - there's some gold in there for everyone!

Enjoy!

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Want to learn more about working with Maddie or Ruby? Here are out latest offers!

Ruby Consultants:

Are tired of seeing no changes in your business and are ready to see big shifts in 2023? Zero to Ninety is for anyone who has a big goal they are working towards - perhaps you are launching a new business, product, course, program or are just needing that kickstart to get momentum and hit a revenue or client goal within your business. DM me at @ruby.consultants to chat if it's right for you! x

Made Creative:

Master your own ecommerce marketing with @made_creativeco done-WITH-you program and receive step-by-step guidance from Madelene and the Unicorn team! xx

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Let's get social!

Come say hi to us over on social media!