Marketing From the Outside In
By Malee Ojua
Here you will hear the inspiring voices of women, the LGBTQ+ community, and BIPOC individuals who are making a difference in their community AND the world with small business.
Marketing From the Outside InMay 15, 2023
Spring Break
We will be taking a mid-season break until July 3. During this time we encourage you to embrace Mental Health Awareness Month and Juneteenth. Use this time to focus on self-care and listen to podcasts by black entrepreneurs. See you soon!
Future Proof
In this episode, we recap our discussion with Sandy Stewart and talk about how sustainability isn't just good for the environment, it's good for business.
Sandy Stewart: Small Business, Big Impact
Meet Sandy Stewart, founder of Think Big. She discusses the massive impact small businesses can have in an eco-friendly future and her suggestions will probably surprise you.
Going Green
In this episode, we discuss small but mighty ways small businesses can make sustainability practices a normal part of their day-to-day. Join us next time as we discuss sustainability with Think Big founder, Sandy Stewart.
Transforming Tech
In this episode, we recap our discussion with Adonna Bass Wickliffe and share inspiration about how women are making their mark on the tech industry.
Adonna Bass Wickliffe: Impactful Entrepreneurship
Meet Adonna Bass Wickliffe, founder of Milestones. She talks about how she used her own life experience to become a leader in the caregiving industry, struggles as a woman-of-color in healthcare, and future aspirations for her company.
Scaleable Sustainability
In this episode, we talk about small and big changes you can make to your business to be more sustainable and be a force for chance. Join us next episode as we talk with Adonna Bass Wickliffe.
Innovative Solutions
In this episode, we recap our discussion with Sandy Clitter. We discuss the impact of listening, analogies, and mentorship in business.
Sandy Clitter: Learning Through Listening
Meet Sandy Clitter, founder of Your Tech Tamer. She tells us about her journey in a male-dominated industry and how she has used the power of listening to connect with her clients in a meaningful way.
Active Listening
In today's modern business landscape, the key to sustainable, meaningful growth is fostering relationships with clients. Listen to stories of female entrepreneurs who have found success doing just that. Join us next episode to hear the story of Sandy Clitter.
Embracing the Uncomfortable
In this episode, we recap on our discussion with Mariyah Saifuddin and talk about how to embrace being in a space of discomfort while fostering personal and business growth.
Mariyah Saifuddin: Lifelong Learning
Mariyah Saifuddin walks us through her journey as a BIPOC, female entrepreneur in the IT space. In this episode we discuss the power of networking, smart teamwork, and learning from failure in business.
Failing Forward
Many of us see failure as a weakness, but when we shift our focus to failure as a way of learning, we can do powerful things. Join us next episode as we meet with Mariyah Saifuddin, CEO of Innovative Solution Partners.
Stick With It
In this episode, we recap on our discussion with Krista Matinez and talk about the power of sticking to your vision while creating a brand centered around value-based relationships.
Krista Martinez: Building Bridges
Meet Krista Martinez, founder of Krista M. Consulting. Listen as we discuss Martinez's business journey, her commitment to raising awareness and bringing different organizations together to address the disparities in communities, and her expertise in building relationships.
Creating Value
In this episode, we talk about ways to create true lasting value within your organization, through your products and services, and in your journey as an entrepreneur. Join us next episode to talk with Krista Martinez of Krista M. Consulting.
From Dream to Shelf
In this episode, we recap our discussion with Michelle Savage by going over five tips about publishing you need to know before writing your book. Get more from this episode at marketingfromtheoutsidein.com/grow
Michelle Savage: Making Your Story Matter
Meet Michelle Savage, the founder and CEO of Sulit Press. We discuss how entrepreneurs can go from being inspired to publishing their own book. Your story matters, learn how to share it. Get more from this episode at marketingfromtheoutsidein.com/grow
Scale With Purpose
Growth is an exciting part of owning a business, but smart growth can make or break your success. Listen to this week's episode where we talk about purposeful scaling and how to make the most of every growth stage. Get more from this episode by visiting marketingfromtheoutsidein.com/grow
Lead With Grace
In this episode, we recap our discussion with Dr. Tiffany Slater and talk about how to put meaningful leadership into action.
Dr. Tiffany Slater: Impact that Inspires
Meet Dr. Tiffany Slater, founder and CEO of HR Tailor Made. In this episode she talks about her journey of starting her own business and her passion for creating workspaces that inspire and uplift employees. Get more insights from this episode at marketingfromtheoutsidein.com/grow
Cultivate Culture
In this episode, we discuss key changes to company culture that can empower your employees and reshape the way your business operates.
Beating Burnout
In this episode, we recap our discussion with Queirra Fenderson and the valuable insights she shared with us. Learn more about avoiding burnout and how you can set goals that help you maintain the delicate balance between work and life.
Queirra Fenderson: Mindful Ambition
Meet Queirra Fenderson, founder of The Ambition Studio. In this episode, we discuss work-life balance, following your truth, and the intersection between spirituality and business. Get more insights from this episode at marketingfromtheoutsidein.com/grow
Your Intuition, Your Friend
In this episode, we talk about the power of your own intuition and how it can guide your business development. Join us next episode as we talk with Queirra Fenderson, founder of the Ambition Studio.
The Power of Community
In this episode, we recap on our discussion with coach and CEO, Kruti Kapadia. Join us as we discuss empowering solutions to being able to be your best self in any business setting.
Kruti Kapadia: Trusting Your Intuition
In this episode, we meet Kruti Kapadia, business coach and CEO of Kapadia coaching. We discuss working in the corporate space as a woman of color, coaching, and evolving as entrepreneurs. To get more insights from this episode visit marketingfromtheoutsidein.com/grow
Communication That Connects
In this episode, we talk about how to curate your brand voice so that you connect to your current and potential customers. Join us next episode to hear insights from Kruti Kapadia.
#MentalHealthMatters
In this episode, we recap our discussion with mental health counselor and entrepreneur, Janie Stubblefield. We talk about the importance of mental health and inspiring stories from mental health entrepreneurs.
Janie Stubblefield: Making Adaptability Your Superpower
In this episode, Janie Stubblefield of Mobile Counseling talks about her journey in business, how she has adapted to client needs, and how she has used her passion to make herself a better businesswoman. Want to get insights inspired by this episode? Go to marketingfromtheoutsidein.com/growth
AI and the Future of Marketing
In this episode, we talk about the power of embracing change and how you can leverage the latest technology (specifically AI) to propel your marketing into the future.
Overcoming Self-Doubt and Fear
In this episode, we recap the insights taken from our interview with productivity coach and trainer, Nicole Chamblin.
Nicole Chamblin: Personal Accountability, Authenticity, and Positive Productivity
Meet productivity coach, author, and trainer, Nicole Chamblin. In this episode, she talks about her experience as a woman of color in male-dominated industries and how she learned to recognize the signs of burnout, prioritized her family and well-being, and pursued her passion.
Leading With Authenticity
In this episode, we talk about the importance of being authentic in business and how you can integrate authenticity into your day-to-day operations. Get access to a free e-book related to this episode here.
Introducing Marketing From the Outside In
Welcome to Marketing From the Outside In, the podcast where we celebrate marginalized entrepreneurs, hear their stories, and learn valuable insights about building a business in today's modern landscape. Listen as host Malee Ojua talks marketing with changemakers, leaders, and trailblazers of industry.