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Marketing From the Outside In

Marketing From the Outside In

By Malee Ojua

Marketing from the Outside In was created to give up-and-coming entrepreneurs who are making a difference in their community a voice. Our goal is to magnify the voices of those who typically face marginalization.

Here you will hear the inspiring voices of women, the LGBTQ+ community, and BIPOC individuals who are making a difference in their community AND the world with small business.
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Spring Break

Marketing From the Outside InMay 15, 2023

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01:26
Spring Break

Spring Break

We will be taking a mid-season break until July 3. During this time we encourage you to embrace Mental Health Awareness Month and Juneteenth. Use this time to focus on self-care and listen to podcasts by black entrepreneurs. See you soon!

May 15, 202301:26
Future Proof

Future Proof

In this episode, we recap our discussion with Sandy Stewart and talk about how sustainability isn't just good for the environment, it's good for business.

May 13, 202307:55
Sandy Stewart: Small Business, Big Impact

Sandy Stewart: Small Business, Big Impact

Meet Sandy Stewart, founder of Think Big. She discusses the massive impact small businesses can have in an eco-friendly future and her suggestions will probably surprise you.

May 10, 202340:59
Going Green

Going Green

In this episode, we discuss small but mighty ways small businesses can make sustainability practices a normal part of their day-to-day. Join us next time as we discuss sustainability with Think Big founder, Sandy Stewart.

May 08, 202307:53
Transforming Tech

Transforming Tech

In this episode, we recap our discussion with Adonna Bass Wickliffe and share inspiration about how women are making their mark on the tech industry.

May 05, 202308:22
Adonna Bass Wickliffe: Impactful Entrepreneurship

Adonna Bass Wickliffe: Impactful Entrepreneurship

Meet Adonna Bass Wickliffe, founder of Milestones. She talks about how she used her own life experience to become a leader in the caregiving industry, struggles as a woman-of-color in healthcare, and future aspirations for her company.

May 03, 202341:28
Scaleable Sustainability

Scaleable Sustainability

In this episode, we talk about small and big changes you can make to your business to be more sustainable and be a force for chance. Join us next episode as we talk with Adonna Bass Wickliffe.

May 01, 202315:26
Innovative Solutions

Innovative Solutions

In this episode, we recap our discussion with Sandy Clitter. We discuss the impact of listening, analogies, and mentorship in business.

Apr 28, 202304:22
Sandy Clitter: Learning Through Listening

Sandy Clitter: Learning Through Listening

Meet Sandy Clitter, founder of Your Tech Tamer. She tells us about her journey in a male-dominated industry and how she has used the power of listening to connect with her clients in a meaningful way.

Apr 26, 202355:02
Active Listening

Active Listening

In today's modern business landscape, the key to sustainable, meaningful growth is fostering relationships with clients. Listen to stories of female entrepreneurs who have found success doing just that. Join us next episode to hear the story of Sandy Clitter.

Apr 24, 202308:48
Embracing the Uncomfortable

Embracing the Uncomfortable

In this episode, we recap on our discussion with Mariyah Saifuddin and talk about how to embrace being in a space of discomfort while fostering personal and business growth.

Apr 21, 202305:26
Mariyah Saifuddin: Lifelong Learning

Mariyah Saifuddin: Lifelong Learning

Mariyah Saifuddin walks us through her journey as a BIPOC, female entrepreneur in the IT space. In this episode we discuss the power of networking, smart teamwork, and learning from failure in business.

Apr 19, 202326:45
Failing Forward

Failing Forward

Many of us see failure as a weakness, but when we shift our focus to failure as a way of learning, we can do powerful things. Join us next episode as we meet with Mariyah Saifuddin, CEO of Innovative Solution Partners.

Apr 17, 202308:02
Stick With It

Stick With It

In this episode, we recap on our discussion with Krista Matinez and talk about the power of sticking to your vision while creating a brand centered around value-based relationships.

Apr 14, 202312:10
Krista Martinez: Building Bridges

Krista Martinez: Building Bridges

Meet Krista Martinez, founder of Krista M. Consulting. Listen as we discuss Martinez's business journey, her commitment to raising awareness and bringing different organizations together to address the disparities in communities, and her expertise in building relationships.

Apr 12, 202337:12
Creating Value

Creating Value

In this episode, we talk about ways to create true lasting value within your organization, through your products and services, and in your journey as an entrepreneur. Join us next episode to talk with Krista Martinez of Krista M. Consulting.

Apr 10, 202310:52
From Dream to Shelf

From Dream to Shelf

In this episode, we recap our discussion with Michelle Savage by going over five tips about publishing you need to know before writing your book. Get more from this episode at marketingfromtheoutsidein.com/grow

Apr 07, 202306:36
Michelle Savage: Making Your Story Matter

Michelle Savage: Making Your Story Matter

Meet Michelle Savage, the founder and CEO of Sulit Press. We discuss how entrepreneurs can go from being inspired to publishing their own book. Your story matters, learn how to share it. Get more from this episode at marketingfromtheoutsidein.com/grow

Apr 06, 202343:18
Scale With Purpose

Scale With Purpose

Growth is an exciting part of owning a business, but smart growth can make or break your success. Listen to this week's episode where we talk about purposeful scaling and how to make the most of every growth stage. Get more from this episode by visiting marketingfromtheoutsidein.com/grow

Apr 04, 202311:51
Lead With Grace

Lead With Grace

In this episode, we recap our discussion with Dr. Tiffany Slater and talk about how to put meaningful leadership into action.

Mar 31, 202306:29
Dr. Tiffany Slater: Impact that Inspires

Dr. Tiffany Slater: Impact that Inspires

Meet Dr. Tiffany Slater, founder and CEO of HR Tailor Made. In this episode she talks about her journey of starting her own business and her passion for creating workspaces that inspire and uplift employees. Get more insights from this episode at marketingfromtheoutsidein.com/grow

Mar 29, 202339:05
Cultivate Culture

Cultivate Culture

In this episode, we discuss key changes to company culture that can empower your employees and reshape the way your business operates.

Mar 27, 202306:34
Beating Burnout

Beating Burnout

In this episode, we recap our discussion with Queirra Fenderson and the valuable insights she shared with us. Learn more about avoiding burnout and how you can set goals that help you maintain the delicate balance between work and life.

Mar 24, 202307:08
Queirra Fenderson: Mindful Ambition

Queirra Fenderson: Mindful Ambition

Meet Queirra Fenderson, founder of The Ambition Studio. In this episode, we discuss work-life balance, following your truth, and the intersection between spirituality and business. Get more insights from this episode at marketingfromtheoutsidein.com/grow

Mar 22, 202340:52
Your Intuition, Your Friend

Your Intuition, Your Friend

In this episode, we talk about the power of your own intuition and how it can guide your business development. Join us next episode as we talk with Queirra Fenderson, founder of the Ambition Studio. 

Mar 20, 202313:07
The Power of Community

The Power of Community

In this episode, we recap on our discussion with coach and CEO, Kruti Kapadia. Join us as we discuss empowering solutions to being able to be your best self in any business setting. 

Mar 17, 202310:40
Kruti Kapadia: Trusting Your Intuition

Kruti Kapadia: Trusting Your Intuition

In this episode, we meet Kruti Kapadia, business coach and CEO of Kapadia coaching. We discuss working in the corporate space as a woman of color, coaching, and evolving as entrepreneurs. To get more insights from this episode visit marketingfromtheoutsidein.com/grow

Mar 15, 202344:52
Communication That Connects

Communication That Connects

In this episode, we talk about how to curate your brand voice so that you connect to your current and potential customers. Join us next episode to hear insights from Kruti Kapadia. 

Mar 13, 202311:37
#MentalHealthMatters

#MentalHealthMatters

In this episode, we recap our discussion with mental health counselor and entrepreneur, Janie Stubblefield. We talk about the importance of mental health and inspiring stories from mental health entrepreneurs. 

Mar 10, 202311:38
Janie Stubblefield: Making Adaptability Your Superpower

Janie Stubblefield: Making Adaptability Your Superpower

In this episode, Janie Stubblefield of Mobile Counseling talks about her journey in business, how she has adapted to client needs, and how she has used her passion to make herself a better businesswoman. Want to get insights inspired by this episode? Go to marketingfromtheoutsidein.com/growth



Mar 08, 202340:18
AI and the Future of Marketing

AI and the Future of Marketing

In this episode, we talk about the power of embracing change and how you can leverage the latest technology (specifically AI) to propel your marketing into the future. 

Mar 06, 202313:32
Overcoming Self-Doubt and Fear

Overcoming Self-Doubt and Fear

In this episode, we recap the insights taken from our interview with productivity coach and trainer, Nicole Chamblin. 

Mar 03, 202311:11
Nicole Chamblin: Personal Accountability, Authenticity, and Positive Productivity

Nicole Chamblin: Personal Accountability, Authenticity, and Positive Productivity

Meet productivity coach, author, and trainer, Nicole Chamblin. In this episode, she talks about her experience as a woman of color in male-dominated industries and how she learned to recognize the signs of burnout, prioritized her family and well-being, and pursued her passion. 

Mar 01, 202353:39
Leading With Authenticity
Feb 27, 202316:24
Introducing Marketing From the Outside In

Introducing Marketing From the Outside In

Welcome to Marketing From the Outside In, the podcast where we celebrate marginalized entrepreneurs, hear their stories, and learn valuable insights about building a business in today's modern landscape. Listen as host Malee Ojua talks marketing with changemakers, leaders, and trailblazers of industry. 

Feb 25, 202301:48