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Marketing in the Wild

Marketing in the Wild

By Julia at Stratos Creative Marketing

Have you ever seen a billboard or scrolled past an ad on social media and thought to yourself, “I just really don’t get it…”? You’re in good company!

Not all marketing lands well, and at Stratos we are obsessed with studying examples of both effective and ineffective marketing. Whether it’s a new marketing trend or an “oldie-but-goodie” strategy, we want to find it and see what we can learn from it.

Join us for our weekly hilarious commentary on the best (and worst) marketing out there. We’ll all learn something new and practical that will help grow our businesses.
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Marketing in the WildSep 01, 2022

00:00
12:12
Taking a Break!

Taking a Break!

Episode 120: Marketing in the Wild will be taking a break for the foreseeable future!

Dec 28, 202312:54
Stratos in the Wild: A Christmas Special

Stratos in the Wild: A Christmas Special

Episode 119: In this episode, the Stratos team shares some of their Christmas memories that may or may not be marketing related!

Dec 21, 202318:32
Respecting Data Privacy in Marketing

Respecting Data Privacy in Marketing

Episode 118: Julia delves into the challenge of balancing data privacy and personalization in marketing, drawing insights from Meta's Agency Summit. She highlights three key principles for marketers: safeguarding and not selling collected data, asking for only essential information, and employing creative segmentation methods.

Dec 14, 202314:05
Building Trust With “They Ask You Answer” ft. Erin Fults

Building Trust With “They Ask You Answer” ft. Erin Fults

Episode 117: In this episode, Julia chats with Erin Fults from Heights Strategic Marketing. They talk about the book, "They Ask You Answer" by Marcus Sheridan, exploring its principles and the importance of creating purposeful content that builds trust and guides customers through their journey. Erin provides practical advice on implementing the “They Ask You Answer” framework, such as mapping out the customer journey and addressing questions at each step.

Dec 11, 202327:27
Elevating Your Reach with Inclusive Marketing ft. Paige Flamm

Elevating Your Reach with Inclusive Marketing ft. Paige Flamm

Episode 116: Julia interviews Paige Flamm, a former influencer who now works with Giv.care, a disability caregiving agency. Paige emphasizes the importance of inclusive language and representation in marketing campaigns, highlighting the challenges of terminology while stressing the need for authenticity and emotional connection in content creation.

Nov 30, 202330:15
Sowing the Seeds of a Dream Business ft. Jaems Brandon

Sowing the Seeds of a Dream Business ft. Jaems Brandon

Episode 115: In this episode, Julia interviews Jaems, owner of Once Upon a Christmas Tree Farm in Utah. Jaems discusses the challenges of starting a Christmas tree farm in a new climate, emphasizing the importance of authenticity and sharing both successes and failures on social media. She highlights the rewarding experience of seeing her dreams come to life, building a supportive community, and creating a unique farm experience for visitors.

Nov 23, 202322:35
How to Curate Brand-Building Swag ft. Amanda Hofman

How to Curate Brand-Building Swag ft. Amanda Hofman

Episode 114: This week, Julia interviews Amanda Hofman, founder of Go To Market, a branded merchandise company. Amanda shares her passion for creating meaningful and purposeful merchandise that reflects a brand's message and identity. She emphasizes the importance of choosing items that resonate with the audience and incorporating bold messages rather than simply slapping a logo on products.

Nov 16, 202332:43
How Gen Z is Revolutionizing Entrepreneurship ft. Madi Baldwin

How Gen Z is Revolutionizing Entrepreneurship ft. Madi Baldwin

Episode 113: Julia interviews Madi Baldwin, founder of Gen Z Girlies podcast, discussing entrepreneurship, Gen Z's unique traits, and effective marketing strategies toward younger generations. Madi emphasizes the importance of authenticity, hyper-personalization, and video content in social media marketing for Gen Z. She also highlights Gen Z's resilience, creativity, and open-mindedness as key strengths, showcasing the generation's determination in shaping the future of work and business.

Nov 09, 202336:00
The Impact of Core Emotions in Marketing ft. Ericka Saurit

The Impact of Core Emotions in Marketing ft. Ericka Saurit

Episode 112: In this episode, Julia explores the influence of core emotions in business with guest Erika, a former interior designer turned marketer. Erika discusses her transition, highlighting the undervalued role of interior designers and the need for compelling storytelling. They delve into the E3 Storytelling Framework, emphasizing emotions like belonging and purpose and cautioning against manipulation in branding.

Nov 02, 202333:10
BTS with the Stratos Marketing Team

BTS with the Stratos Marketing Team

Episode 111: In this episode, Julia chats with Ryann and Kat from Stratos, where they share some of what’s happening behind the scenes at Stratos. They share some of their proudest moments, challenging moments, and steps they’ve taken to streamline their marketing processes.

Oct 26, 202347:20
Nail and Grow Your Niche Business ft. Todd Howard

Nail and Grow Your Niche Business ft. Todd Howard

Episode 110: Julia introduces Todd, a specialist in helping people find their niche in business. They discuss the aversion some people have to find a niche and address the misconception that niching restricts business opportunities. Todd also shares three questions to help individuals identify their niche and provides insights into when a niche is essential for a business.

Oct 19, 202335:06
Five Tips for Better and Faster Social Media Marketing

Five Tips for Better and Faster Social Media Marketing

Episode 109: Julia shares five tips on how to DIY content creation. By applying these strategies, you can have more effective and efficient social media management, and improve your relationship with social media!

Oct 12, 202315:22
The Art of Author Marketing ft. Karen Anderson

The Art of Author Marketing ft. Karen Anderson

Episode 108: In this podcast episode, Karen Anderson, an Associate Publisher at Morgan James Publishing, shares her journey in the book industry and offers valuable insights for aspiring authors. Karen advocates for self-publishing and hybrid publishing models, highlighting effective marketing strategies, such as podcast appearances, leveraging traditional media, and giving books away to generate leads.

Oct 05, 202338:34
Your Hobby Could Be Niche Content! ft. retroCombs

Your Hobby Could Be Niche Content! ft. retroCombs

This week, Kat is hosting a special guest—her dad, Steven Combs, aka retroCombs! Steven shares how he turned his hobby into a content stream during the pandemic, sharing his love for retro computers through videos, and he emphasizes the importance of having fun and staying authentic while creating content.

Sep 28, 202331:17
Do You Need Swag? ft. Landon Wade

Do You Need Swag? ft. Landon Wade

Julia chats with Landon Wade, Owner at Goodson Clothing & Supply Co., and they are talking about all things swag and merch—like whether or not those are even the right terms to use! Tune in to learn whether or not you’re ready to order promotional items, how to choose the right swag for your audience and business, and more.

Sep 21, 202327:01
Getting Ready for Your Holiday Marketing

Getting Ready for Your Holiday Marketing

In this episode, Julia talks about getting ready for your holiday marketing (yes, in September!) and what to keep in mind. (And if you’re looking for more tips, make sure to revisit Episode 9: Preparing Your Social Media for the Holidays!)

Sep 14, 202315:50
Closing Thoughts for Summer

Closing Thoughts for Summer

Although our summer series is officially over, the inspiration from all the conversations these past few months remains with us. Julia shares some of her thoughts to close out the series.

Sep 07, 202308:28
Capturing Love in the Wilder West ft. Caitlyn Jennings

Capturing Love in the Wilder West ft. Caitlyn Jennings

Julia meets with Caitlyn Jennings, the owner and lead photographer at Wilder West Elopements. Caitlyn shares her journey as a wedding and elopement photographer based in Sedona, Arizona. Listen in to hear her talk about the flexibility and lifestyle benefits of owning her business and how she found her niche in elopements!

Aug 31, 202327:51
From Pitch Competitions to a Thriving Business ft. Taylor Walden

From Pitch Competitions to a Thriving Business ft. Taylor Walden

Episode 102: This week, Julia meets with Taylor Walden, the founder of Simple & Sentimental, a personalized gift business. Taylor shares her entrepreneurial journey from starting with calligraphy to pivoting into personalized stickers and gift boxes.

Aug 24, 202326:49
Nourishing Entrepreneurship and Dietetics Marketing ft. Betty Guerrero

Nourishing Entrepreneurship and Dietetics Marketing ft. Betty Guerrero

Episode 101: In this episode, Julia meets with Betty Gurerro, a licensed registered dietitian and owner of "Eat With Betty.” In this conversation, they cover the challenges of entrepreneurship, defining the "why" behind starting a business, authenticity in social media, and the rewarding feeling of empowering clients.

Aug 17, 202320:45
Finding Sweet Success through Ugly Chocolates ft. Jenni Farrow

Finding Sweet Success through Ugly Chocolates ft. Jenni Farrow

Episode 100: What better way to celebrate our 100th episode with some CHOCOLATE? In this episode, Julia chats with Jenni Farrow, owner and head chocolatier of Jenni’s UGLY Chocolates. Jenni shares her experience with earning accolades from renowned publications, embracing change, and seeking professional guidance to help grow her business.

Aug 10, 202322:05
Crafting Unique Connections with Craft Beer Soap ft. Elaine Kinney

Crafting Unique Connections with Craft Beer Soap ft. Elaine Kinney

Episode 99: In this episode, Julia chats with Elaine Kinney, the founder of White Pine Bath and Brew, to discuss her unique business of creating luxury vegan skincare, specifically palm-free soap made from local craft beer! Despite facing challenges like imposter syndrome, Elaine encourages aspiring entrepreneurs to take action and learn as they go.

Aug 03, 202326:24
Delivering Fresh Perspectives in Business ft. Maggie Kohler

Delivering Fresh Perspectives in Business ft. Maggie Kohler

Episode 98: In this episode, we meet Maggie, founder of Bodega, a subscription service for fresh produce in Elgin, Illinois. She talks about curating products from other small businesses in the area, surprising people with what they’re going get in their bags, and the mindset shifts that have kept her motivated and unwavering in pursuit of her dreams.


Jul 27, 202338:31
Staying True to Yourself ft. Kamea Johnson

Staying True to Yourself ft. Kamea Johnson

Episode 97: Kamea is the owner of Chosen Creative Stationery and the Utah Letter Writing Club. In this episode, she shares with Julia about being part of the first wave of Etsy sellers and the importance of shedding expectations imposed by societal norms to embrace your most authentic self.

Jul 20, 202331:34
Creating Patterns of Success ft. Xochil Herrera Scheer

Creating Patterns of Success ft. Xochil Herrera Scheer

Episode 96: Julia chats with Xochil, owner of The Chicago Pattern Maker, who helps businesses with their product development needs. Xochil talks about what it’s been like to be in business for 15 years, the challenges of building a team, her favorite parts about owning a business, and the importance of having community within your industry.

Jul 13, 202326:29
Serving Up Tricky Foods ft. Therese Merkel

Serving Up Tricky Foods ft. Therese Merkel

Episode 95: Join in on this week’s episode as we meet Therese, owner of the charcuterie board business Tricky Foods, and delve into her journey of building a business during the pandemic. She shares her experience using Instagram to establish her brand, the reason why she loves sales over marketing, and the most challenging aspects of being a business owner.

Jul 06, 202322:57
Entrepreneurship in Speech Therapy ft. Rose Griffin

Entrepreneurship in Speech Therapy ft. Rose Griffin

Episode 94: In this episode, Julia speaks with speech therapist and board-certified behavior analyst, Rose Griffin, about how she’s built her therapy product business through podcasting, course creation, TikTok, and more.

Jun 29, 202326:46
Finding the Right Path for Your Organization. ft. Christine O'Driscoll

Finding the Right Path for Your Organization. ft. Christine O'Driscoll

Episode 93: Julia chats with Christina O’Driscoll, co-founder of the New Growth Project, about her journey into nonprofit-hood: how she and her niece decided to start a nonprofit, why they went the non-profit direction, and what marketing a non-profit is like.

Jun 22, 202332:60
Creating Art in the Moment ft. Katie Nelson

Creating Art in the Moment ft. Katie Nelson

Episode 92: Julia meets with Katie Nelson, a live painter. What exactly is that? Tune in to find out! Together, Julia and Katie also talk about social media and what it’s like to have a “toddler”-stage business.

Jun 15, 202320:22
Breaking Barriers and Leading with Joy ft. Chelsea Rose

Breaking Barriers and Leading with Joy ft. Chelsea Rose

Episode 91: Julia meets with Chelsea Rose, the president and CEO of the Colleyville Chamber of Commerce in Texas. They chat about how Chelsea got to where she is, what it means to be a business leader, how joy is her business strategy, and the one key thing that makes businesses most successful.

Jun 08, 202333:42
Introducing Our Summer Series

Introducing Our Summer Series

Episode 90: This summer, Julia is meeting with several women business owners and highlighting their experiences and the road they’ve traveled to get to where they are. Tune in to this episode to learn more about the “why” behind this summer series. Whether you are a man or a woman, we hope that these episodes inspire you, encourage you, and maybe even teach you something new.

Jun 01, 202309:25
Finding Your Brand Voice ft. Paige Worthy

Finding Your Brand Voice ft. Paige Worthy

Episode 89: In this episode, Julia chats with fellow StoryBrand guide, Paige Worthy, about ethical copywriting and how your brand’s voice can humanize your marketing and show your customers that you care.

May 26, 202341:46
Setting Up Your Lead Generation

Setting Up Your Lead Generation

Episode 88: You may have heard about the Stratos lead generation machine before. In this episode, Julia shares the details of that process so that you can develop your own ways to attract, nurture, and grow your audience and community.

May 18, 202317:38
Building a Business and the Life You Love ft. Virginia de Assis

Building a Business and the Life You Love ft. Virginia de Assis

Episode 87: Julia chats with Virginia de Assis, a business coach and seven-figure entrepreneur about workaholicism, aligning your passion with your business, and doing what feels right to serve your business—even when it’s not what you’re “supposed” to do.

May 11, 202342:56
Giving Permission To Do Things Differently

Giving Permission To Do Things Differently

Episode 86: Do you feel like you have to run your business in a certain way or that you have to follow specific steps to achieve your business goals? In this episode, Julia talks about giving yourself permission to align your work with your values.

May 04, 202315:32
Simplifying Your Content Creation ft. Annie Schiffmann

Simplifying Your Content Creation ft. Annie Schiffmann

Episode 85: In this episode, StoryBrand guide Annie Schiffmann shares with Julia how she went from improv to marketing and what she's learned about simplifying the content creation process. Tune in to learn how you can also streamline your content creation with her PAGER method.

Apr 27, 202348:50
That Time My Product Launch Failed…

That Time My Product Launch Failed…

Episode 84: In this episode, Julia talks in depth about a recent product launch that failed, what she learned from it, and how she is moving forward!

Apr 20, 202309:34
The Business of Stories ft. Susan Payton

The Business of Stories ft. Susan Payton

Episode 83: Julia chats with fellow StoryBrand guide Susan Payton, founder of The Business of Stories, to talk about sharing stories: how they build deeper connections, help establish your value, and help attract your ideal customers.

Apr 13, 202330:44
Announcing the Photo Camper!

Announcing the Photo Camper!

Episode 82: Julia invites a special guest in this episode—her husband, Roger! Together, they announce a new business venture, how it came to be, and why it’s the perfect marketing case study.


Apr 06, 202324:56
Ethical Copywriting ft. Katie Lantukh

Ethical Copywriting ft. Katie Lantukh

Episode 81: Julia speaks with StoryBrand guide Katie Lantukh of Murphy Marketing on finding the balance between success and failure in our copywriting and brand messaging. They also talk about being more empathetic vs. fearmongering, having clarity on using words that mean what you truly want to say, and how compassion can help you serve both your customers and your team better.

Mar 30, 202332:33
What the Research Shows from Liberty Mutual

What the Research Shows from Liberty Mutual

Episode 80: In this episode, Julia goes down the rabbit hole (or rabbit trail?) on why she loves Liberty Mutual’s “Research Shows…” commercials and whether or not the “research” actually checks out!

Mar 23, 202333:13
The Intersection of Sales and Marketing ft. Brooke Greening

The Intersection of Sales and Marketing ft. Brooke Greening

Episode 79: Julia chats with Brooke Greening, a StoryBrand guide and co-owner of Building Momentum Resources, about marketing and sales: how do they differ from each other, why businesses need both as part of their overall strategy, and how to use them to connect with your customers.

Mar 16, 202337:03
Creativity During a Slump

Creativity During a Slump

Episode 78: It happens to the best of us—sometimes, it’s hard to feel creative or think of your next great idea. In this episode, Julia shares some ways that help inspire new ideas. It may seem contradictory, but tune in to see how she both consumes less and consumes more to be more creative!

Mar 09, 202323:34
The Year of Hypewomen ft. Erin Gallagher

The Year of Hypewomen ft. Erin Gallagher

Episode 77: Julia chats with Erin Gallagher, whose #hypewoman post went viral after the 2023 Golden Globes. In this episode, Julia and Erin discuss what we can learn about leaning into our own successes as women while supporting and celebrating other women doing the same.

Mar 02, 202344:45
Organic vs Paid Social Media

Organic vs Paid Social Media

Episode 76: Organic posts, boosted posts, paid ads—oh my! Julia provides an overview of these different ways you can strategize on social media: how to figure out when to invest in paid posts, the difference between boosted posts and ads, and why you should never stop posting organic posts.

Feb 23, 202316:20
Strategizing Your Social Media ft. Tami Enfield

Strategizing Your Social Media ft. Tami Enfield

Episode 75: Julia chats with fellow StoryBrand guide, Tami Enfield, about their experiences running social media companies. They also dive into why people are intimidated or overwhelmed to run their own social media accounts and how to use social media to achieve specific goals for your business!

Feb 16, 202330:34
Celebrating Hashtag Holidays

Celebrating Hashtag Holidays

Episode 74: In this episode, Julia talks about what #hashtagholidays are and how you can use them creatively and effectively for your social media marketing.

Feb 09, 202317:42
Marketing Mixology ft Alexi Johnson

Marketing Mixology ft Alexi Johnson

Episode 73: In this episode, Julia chats with Alexi Johnson, owner of the Cocktail Collective, whom she met at a local mixology class. Alexi shares her journey and experience as a black female business owner in Utah and what she's learned about marketing her collection of businesses.

Feb 02, 202339:23
Our Favorite DIY Social Media Resources

Our Favorite DIY Social Media Resources

Episode 72: Julia shares some really great content resources and tools that we use ourselves at Stratos for creating social media content. If you are DIYing your own social media, you can use all of these resources, too!

Jan 26, 202318:35
The 12 Brand Archetypes ft. Meg Kypena

The 12 Brand Archetypes ft. Meg Kypena

Episode 71: Julia speaks with Meg Kypena about brand archetypes: what they are, how they are different from personas, and how they're kind of like Enneagrams for businesses.

Jan 19, 202339:57