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Marketing in the Wild

Marketing in the Wild

By Julia at Stratos Creative Marketing
Have you ever seen a billboard or scrolled past an ad on social media and thought to yourself, “I just really don’t get it…”? You’re in good company!

Not all marketing lands well, and at Stratos we are obsessed with studying examples of both effective and ineffective marketing. Whether it’s a new marketing trend or an “oldie-but-goodie” strategy, we want to find it and see what we can learn from it.

Join us for our weekly hilarious commentary on the best (and worst) marketing out there. We’ll all learn something new and practical that will help grow our businesses.
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On Conducting Market Research ft. JoAnn Kunberger
This week, Julia chats with JoAnn Kunberger, a market researcher at Reed Group, on why market research is helpful and practical ways to get usable and helpful data to act on.
35:12
September 22, 2022
Stratos' Exact Formula for Repurposing Content, ft. Kat Combs
In this episode, Stratos Operations Manager, Kat Combs, shares some behind-the-scenes with our exact content repurposing methods.
16:47
September 16, 2022
Inclusion Around Disability ft. Amanda Powell
Julia chats with outdoor advocate, Amanda Powell, about her experience as an Instagram influencer and what it might look like for companies and businesses to be more inclusive and accessible for users of all abilities.
28:32
September 08, 2022
Trying Out Shuffles by Pinterest
In this episode, Julia talks about exploring the new Shuffles app by Pinterest and her thoughts on how it can be used by marketers.
12:12
September 01, 2022
A StoryBrand Livestream Case Study: Third Edge Psychotherapy ft. Monica Mikhaeil
Ever wondered how the StoryBrand livestream can help you clarify your message? Julia chats with Monica Mikhaeil who went through the workshop and was able to set a strong marketing foundation for her brand.
32:35
August 25, 2022
How Marketing is like Dating
Marketing is a lot like dating in that building relationships take time. Julia dives more into the foundation of a good relationship with your customers.
11:33
August 18, 2022
Learning to Sell Without Being Salesy ft. Justine Wan
In this episode, Julia speaks to former salesperson, Justine Wan, on how to sell your products or services without feeling like a sleazy salesman.
36:47
August 11, 2022
Applying StoryBrand to Social Media
A question Julia gets asked a lot is how to apply the StoryBrand framework to social media posts. Here are some formulas you can use to help you strategize your social media plan using your BrandScript!
16:51
August 04, 2022
Why I Started Using StoryBrand
As you may know, Julia is a certified StoryBrand guide. In this episode, she shares how she discovered StoryBrand and why Stratos uses it as the foundation of our work.
13:57
July 28, 2022
Boutique Ownership and the Art of Pivoting in Your Marketing ft. Grace Snively
Boutique fashion is a fast-paced industry. In this episode, our guest Grace Snively, a boutique owner, talks about what she's done to keep up! She also shares with Julia about setting boundaries for herself as a business owner. A must-listen for anyone who runs their own business!
36:57
July 21, 2022
Is Bad Publicity Still Good? ft. Lauren Kwedar-Cockerell
You might have seen companies come under fire in the news for doing something they probably shouldn't have—but is even bad publicity good if it's getting your business name out? StoryBrand guide Lauren Kwedar-Cockerell shares with Julia more about the world of PR.
36:13
July 14, 2022
TikTok: The Wild West of Marketing? ft. Jonathan Carone
Is TikTok purely a Gen-Z platform? Julia chats with StoryBrand guide, Jonathan Carone, on how he's used TikTok to promote his podcast and how others can think about using TikTok for their brand, too.
30:04
July 07, 2022
Understanding the Not-So-Dark Arts of SEO ft. Heather Bowers
SEO—black magic or no? Julia speaks to SEO expert, Heather Bowers, on what SEO actually is, tips to improve your SEO strategy, and what you should know when measuring your SEO efforts.
30:29
June 30, 2022
Banned Face Filters
In this episode, Julia talks about states that have banned face filters and how that affects us as consumers and marketers.
08:30
June 23, 2022
Similarities and Differences between Marketing and Political Campaigns ft. Abigail Hayes
Is there overlap between political campaigns and marketing campaigns? Julia chats with field organizer and pod director, Abigail Hayes, about what goes on behind the scenes during political campaigning.
32:18
June 16, 2022
Community Marketing, ft. Caleb Mootispaw
In this episode, Julia chats with Caleb Mootispaw about how marketing his new business resulted in his community rallying around him during a difficult time.
21:56
June 09, 2022
On Marketing Sensitively and Inclusively
In this episode, Julia shares some thoughts about how we can approach sensitive topics and practice inclusivity as professional and individual marketers.
33:15
June 03, 2022
What's in a Name? ft. Lynn Tickner
Julia chats with StoryBrand guide, Lynn Tickner, on the thought process of naming a business and the role your brand's name plays in your overall marketing.
30:35
May 26, 2022
Visual Marketing through Packaging Design, ft. Sarah Hackman
Have you ever bought a product just because it had really beautiful packaging? Or had a great experience opening up a new product? In this episode, Julia talks with StoryBrand guide, Sarah Hackman, about how great packaging can help push product brands to the next level.
32:10
May 19, 2022
Which Social Media Channel Should I Be On?
We get asked this question almost every week. It can be confusing to choose because there are so many social media platforms out there! In this episode, Julia shares some food for thought on what to consider when strategizing for your social media presence.
16:24
May 12, 2022
Sticky Follow-up Software and the Future of Marketing with Brent Stutzman
Julia and guest, Brent Stutzman, discuss transparent follow-up and software to help streamline.
37:00
May 05, 2022
Marketing Checklist
A marketing checklist: what we've noticed makes successful marketing!
22:20
April 28, 2022
Getting Personal with Brand Photography, ft. Amy Lawson
This week, Julia chats with brand photographer Amy Lawson about how brand photography differs from other types of commercial photography and when it's time for your business to hire a photographer (likely sooner than you think!)
32:23
April 21, 2022
StoryBrand: Movie Edition
In this episode, Julia goes through the Storybrand framework using several movie examples. Let us know what you think about the last example! Who is the hero and who is the guide?
14:60
April 14, 2022
A MIW Case Study: The Cookbook Creative ft. Elaine Acker
Julia chats with StoryBrand guide and CEO of Sparx360, Elaine Acker, about Elaine's new endeavor The Creative Cookbook, and how it works as a marketing case study that's happening in real-time.
22:29
April 07, 2022
Who to Hire: An Agency vs Fiverr
A listener recently asked us, "Why hire a graphic designer? Isn't using someone on Fiverr or similar sites good enough?" Julia shares some critical points to consider.
10:09
March 31, 2022
The Nuances of Nonprofit Marketing ft. Evan Cox
Do you struggle with your nonprofit marketing? Or do you struggle to apply marketing principles to reach your nonprofit goals? In this episode, Julia chats with Storybrand guide Evan Cox about the differences and similarities between nonprofit and traditional marketing, and best practices on how to ensure your nonprofit marketing is effective.
33:14
March 24, 2022
The Cobbler's Kids
It's a given: businesses should be practicing what they preach. Does yours? Julia reflects on her own experience as a business owner while also sharing real-life stories of clients who have tried to serve others without trust and authority.
13:18
March 17, 2022
Bringing Personality into Your Copy ft. Jill Felty
Tune in to this week's episode as Julia chats with Jill Felty, founder and Storybrand Certified copywriter at Felty Co Copywriting about how to add personality into your marketing without sacrificing clarity.
40:16
March 10, 2022
Hands-Free, But for Shoes!
Julia shares about an ad she recently saw for hands-free shoes. Tune in to hear why this targeted ad for a no-so-new product concept was so effective and how you can use the same principle in your own marketing.
12:09
March 03, 2022
Behind the Scenes: Brainstorming with an expert
Ever wanted to be a fly on the wall for a creative brainstorming session? Just join our senior content coordinator, Ryann as she chats with lawyer Sami Hall about how to generate creative ideas for any line of work and how to utilize those ideas over multiple platforms.
33:49
February 24, 2022
Is Your Business Ready to Run Ads? ft. Stephanie Scott
In this episode, Julia chats with Stephanie Scott of New Light Marketing who has collaborated with the Stratos team on many projects. Listen in on ad targeting success stories, what ads can and can't do for your business, and when is the right time for a business to start running social media ads.
34:15
February 17, 2022
Audits Don't Have to be Boring! ft. Bryce Shockley
Audits get a bad rep but we promise, this is an audit that is worth taking the time to do to up your social media strategy. In this episode, Julia speaks with Stratos sales and retention manager, Bryce Shockley, about how you can perform your own audit and figure out the next steps for your business.
21:59
February 10, 2022
Chatbots, but Make Them Good ft. Tracey Matney
Julia chats with Tracey Matney of Victory Points Social about how businesses are using chatbots to their advantage when selling a product or service.
25:01
February 03, 2022
Email Marketing Isn't Dead
Is email marketing dead? It may seem like it if you're not following these important principles laid out by Julia in our latest Marketing in the Wild episode. Tune in to revive your email marketing strategy back from the dead.
14:33
January 27, 2022
Video in the Wild ft. John Wojtasek
Tune in to this episode where Julia chats with John Wojtasek, a StoryBrand guide at Lux Lab who specializes in video marketing and how to use it as an effective tool to get your brand script out into the wild.
38:32
January 20, 2022
Where it All Began - The Stratos Origin Story
Many have wondered and asked how Stratos came to be. As we approach our fourth year in business, Julia shares about her journey and how Stratos has turned into what it is today.
26:26
January 13, 2022
Getting Creative with Secondhand Concession Stand
In this episode, Julia talks to Aaron and Garrett of Secondhand Concession Stand and how their creative marketing efforts grew them to almost 5,000 followers in just their first year of business.
25:37
January 06, 2022
Learning Better Marketing from Billboards
While the Stratos team doesn't specialize in making billboards, there is a lot we can learn about marketing and branding from the billboards we see out in the wild. In this episode, Julia talks about multiple billboard examples and what we can learn from them to better our marketing.
18:49
December 30, 2021
Holiday Special: Marketing Stories of Christmas Past
Tune in to this week's Marketing in the Wild Holiday Special! In this episode, Julia and other Stratos team members share their childhood memories of Christmas marketing stories that have stuck with them. From Furbies to rebellious Christmas outfits, these stories are sure to bring you some holiday cheer!
17:16
December 23, 2021
Fostering Community through Streaming, ft. Angelic Angie
Tune into this week's episode where Julia chats with streaming gamer Angelic Angie on how she markets herself by fostering community with her followers.
22:36
December 16, 2021
How Dino's Accident Turned into Great Marketing
In this episode of Marketing in the Wild, Julia shares how an accident involving a dinosaur statue turns into a local memorial and marketing opportunity for a gas station. This is a true marketing in the wild story and may inspire you to embrace the good and bad happenings in marketing that are out of our control!
12:10
December 09, 2021
Behind the Scenes of the MIW Brand ft. Savannah Guthrie
In this episode, Julia talks with Stratos' in-house graphic designer, Savannah Guthrie, about creating the Marketing in the Wild brand into what it is today. Make sure to tune in as we also reveal the name of our beloved bear mascot!
19:42
December 02, 2021
A Personal Reflection on Social Media and Our Mental Health
Social media has truly changed the way we are able to stay connected with each other and, if you're like most people, you may have a love-hate relationship with it. In this episode, Julia offers a personal reflection on how she uses social media in her everyday life and the boundaries she sets to stay mentally healthy.
12:17
November 25, 2021
How Mindset Matters in Marketing ft. Tasha Eizinger
What happens when your marketing strategy doesn't go exactly as planned? Do you choose to give up or do you regroup and shift your perspective? In this episode, Julia speaks with children's book author and long-time friend, Tasha Eizinger, discussing adaptability and the power of a positive mindset when it comes to marketing.
30:23
November 18, 2021
Preparing Your Social Media for the Holidays
It's already November - have you planned out your social media for the upcoming holidays? And no, we're not just talking about Thanksgiving and Christmas. In this episode, Julia talks about five important holidays: Thanksgiving, Black Friday, Small Business Saturday, Cyber Monday, and Giving Tuesday, and why you need to be planning ahead and scheduling social media posts around them. Whether you're a business owner or non-profit, listen in to how you can use these days as prime opportunities to connect with your customers and community!
17:29
November 11, 2021
The Difference Between Branding vs Marketing, ft. Kat Combs
What is branding and what is marketing, exactly? Do you need both? And how do they work together for your business? Julia and Stratos Operations Manager, Kat Combs, get into the nitty-gritty details of each. In just one episode, you can start refinding your own brand using Kat's list of important branding items that works (even if you're a small business!)
28:53
November 04, 2021
Bandaid Marketing
Marketing is a really great tool to promote your brand and meet your business goals. Unfortunately, it's not a magic wand! It can help you create messaging around products or services, but it won't solve underlying problems that you need to deal with. Listen in on this episode to learn how to use marketing as a tool - not a crutch - for your business!
11:13
October 28, 2021
Using Social Media in Network Marketing ft. Amy Baumetz and Mel Johnson
Is social media making or breaking your marketing strategy? In this episode, Julia speaks with two of her good friends, Amy Baumetz and Mel Johnson, both of whom use social media to grow their network marketing businesses and personal brands. Even if you don't own a network marketing business, Amy and Mel both share great tips on how you can use social media intentionally and authentically to connect to your audience.
37:56
October 21, 2021
My True Testimonial Confession
Testimonials are an important part of helping your business gain traction...but how does a business get testimonials in the first place? In this episode, Julia gives us a testimonial confession and also shares a few ways to give credence to your product or service, even if you're a brand new business.
10:26
October 14, 2021
The Case for Getting Weird on Social Media, ft. Ryann Marlar
In this episode, Julia chats with Stratos' Senior Content Coordinator, Ryann Marlar, about getting weird on social media. Are you comfortable with being a little zany with your brand, or is it possible to be TOO weird? Come join the conversation, which includes how Weird Al Yankovic can maybe help influence your marketing!
23:06
October 07, 2021
My 3 Marketing Pet Peeves
This episode takes a personal dive into three things that bother Julia when she sees them in marketing. They may bother you too OR you may have never noticed them before! Either way, she is laying three of them out there. Do any of these bother you too?
11:39
September 30, 2021
Tell me what an AMAZING business owner you are without....
Nobody likes someone who's bragging or one-upping your stories. In this episode, you'll hear about how Julia's stories about her recent moose sightings were shut down by someone who enjoys bragging. Even in business conversation, we can fall prey to shutting down potential conversations with customers when we talk too much about ourselves.  Good news? There are four ways that you can tell your stories or talk about yourself in a way that is not bragging. In essence, we have found four different things that brag about you without you bragging about yourself. They speak to how awesome you are without you having to do it yourself. Listen in to hear Julia's moose stories and these four tips!
11:57
September 30, 2021
Welcome to Marketing in the Wild!
We're so excited you're tuning into our trailer episode! Our goal is to create a podcast that would talk about how and why marketing matters in the real world. We're hoping to bring you conversations that are fun and invigorating - both for seasoned marketers and people interested in how marketing intersects with culture.
06:56
August 25, 2021