By Jason Fleagle
Empowering you with the information you need to master your marketing by thinking outside the box–ultimately improving yourself, your team, and increasing your revenue.
Sharing How a Value Ladder is the Secret to Business Success
Sharing How a Value Ladder is the Secret to Business Success on the Success Grid Podcast. Jason Fleagle is a guest on the Success Grid Podcast. Jason Fleagle is the Founder and CEO of the growth consulting company Catalyst Brand Group, the Content Marketing Manager for one of the best marketing agencies in Silicon Valley, Motava (https://motava.com), Partner & CMO of the Sports Supplement brand Wreckage Sports (https://wreckagesports.com/). Jason has created content for the professional blog of The John Maxwell Company, created content for Ziglar Inc., and Ziglar Family, managed the personal brand of Kevin Harrington from Shark Tank, and co-created the Secrets of Closing the Sale Masterclass with Kevin Harrington and Zig Ziglar. Jason Fleagle's website: https://catalystbrandgroup.com/
September 7, 2021
Creating Million Dollar Content Marketing for Brands
Jason Fleagle shares his story and some of his top tips for content marketing to help brands scale on Expert Talks with TGo streaming on Amazon Prime, Roku, and many other platforms. Jason J. Fleagle is an authentic, trustworthy, and humble leader who seeks to learn in order to better serve other people and organizations. Helping brands clarify who they are, create an action plan for improving what they do, and increase their revenue. You can learn more about Motava here: https://www.motava.com You can learn more about Catalyst Brand Group here: https://catalystbrandgroup.com/ You can learn more about Wreckage Sports here: https://wreckagesports.com/ #ExpertTalkWithTGo #ExpertTalkXtra #TalkShow #PodcastToBroadcast #TheresaGoss #ExpertTalkFM #Roku #Pandora #iHeartRADIO #PodNationTV #talkshowtv #talkshowonline #talkshowhost #podcast #motivation #broadcast #listennow #entrepreneur #marketing #TGoTV
September 7, 2021
3 Ways Marketing Automation Will Grow Your Business
Marketing automation takes advantage of various software to automate various marketing strategies and processes so you can do lead generation, nurture leads, and close them. For a visual, think of a plane. Your marketing strategy is the plane, the process that is doing the moving and shaking and flying customers from capture to close. Your marketing automation software is the pilot. It is making sure the process is going in the right direction and making it to its destination, each and every time, without incident. Your employees are the flight attendants. They are checking on the customers and making sure they feel seen, heard, and cared for throughout the entire process. Finding the right pilot, in this example, can be the difference between success and failure, no matter how sturdy your plane or nurturing your attendants. Read more here: https://catalystbrandgroup.com/marketing-automation-will-grow-your-business/ Watch full video here: https://youtu.be/tbxQWnujWHg #marketing #marketingdigital #business #digitalmarketing #branding #socialmedia #entrepreneur #instagram #advertising #socialmediamarketing #design #o #love #empreendedorismo #motivation #digital #success #bhfyp #follow #graphicdesign #smallbusiness #like #photography #entrepreneurship #instagood #fashion #art #marketingstrategy #startup #bhfyp
July 7, 2021
9 Ways to Use Brand Strategy In Marketing to Grow Your Business
Effective marketing is defined as maintaining and promoting a balance between brand story, brand position, and brand journey. Here's 3 ways to grow your brand: Brand story is about who you are. It involves sharing your mission, vision, and values to potential customers. Your story is what separates you from your competition. Brand position is about what you do and how you do it. It involves shedding light on a potential customer’s problem. By identifying their problem, you can showcase how your solution can solve everything. Then, you convince them to take action. Brand journey is about how you deliver those solutions and keep customers coming back. It involves displaying how you have helped and demonstrated value to current and potential customers. Once you have served customers well, it is the process of moving them into recurring customers and possibly a raving fan. Read more here: https://catalystbrandgroup.com/brand-strategy-in-marketing-to-grow-your-business/ Watch the full video here: https://www.youtube.com/watch?v=JJJ1QbS3FE4 #branding #marketing #design #graphicdesign #logo #brand #digitalmarketing #business #socialmedia #advertising #socialmediamarketing #logodesigner #graphicdesigner #designer #entrepreneur #creative #art #brandidentity #logodesign #marketingdigital #smallbusiness #dise #instagram #brandingdesign #webdesign #illustration #photography #logos #fashion #bhfyp
July 7, 2021
Guest Interview on Marketing as a Foreign Language – Discussing Content Marketing, SEO, & More
Jason Fleagle was a guest on the Marketing as a Foreign Language podcast with Kellen. Jason & Kellen talk about bagels, content marketing, mma/fighters, spirituality, and more. Learn more about Jason and Catalyst here: https://catalystbrandgroup.com/ Learn more about Motava here: https://www.motava.com/ Learn more about Wreckage Sports here: https://wreckagesports.com/
June 24, 2021
Introducing Wreckage – A Fight Performance Company!
Wreckage Sports is a new fight performance company focusing on equipping athletes and dojos/gyms with the fuel, resources, and community to help get the best performance possible in all areas. You can learn more about Wreckage at: https://wreckagesports.com/ And you can learn more about Full Guard at: https://wreckagesports.com/product/full-guard/
June 22, 2021
How to do sales & tips on lead generation for your business
I recorded this episode in the car, so I apologize for the background noise. Here's a few effective sales tactics you can use to close more sales and a few tips on how to generate leads for your business that are the ideal customers or clients you're looking for. Learn more at https://catalystbrandgroup.com/
June 22, 2021
Special Guest on Inside Business Growth Secrets Show
I had the honor of being a guest on the Inside Business Growth Secrets Show. We discussed business success secrets, content marketing, sales/lead gen, and how to make things happen.
April 9, 2021
Effective Content Marketing to Grow Your Business (Guest Interview)
I had the honor to be a guest on the Joy Joya Jewelry Marketing Podcast with my good friend Laryssa. It was such a blast to be a guest on the Joy Joya Jewelry Marketing Podcast! We talked content marketing and how businesses can leverage organic content marketing to grow and make more money. Thanks Laryssa for having me on the show! You can check it out here: https://joyjoya.com/2021/02/22/interview-with-jason-fleagle-content-marketing-for-jewelry-brands/ Or if you listen to podcasts on iTunes: https://podcasts.apple.com/us/podcast/joy-joya-jewelry-marketing-podcast/id1441935014 #podcast #podcastlife #interview #content #contentmarketing #jewelry #jewelrybusiness
February 23, 2021
4 Ways SOP's Will Make Your Business More Successful–Interview with Jeff Hunter
This week's episode is with Jeff Hunter. Jeff helps entrepreneurs and startups build and scale remote teams to dominate their brand category. Creator of the CORE Branding Method and founder of VA Staffer, an 80-plus person virtual assistant and marketing agency. Host of the 'Savage Marketer Podcast.' and also a contributor to Forbes, and he’s been featured on CBS, ABC, NBC and many more! In this episode, Jeff shares 4 ways that SOP's will grow your business. You can learn more about Jeff at: https://jeffjhunter.com/ https://brandedmedia.io/ https://savagemarketer.com/
July 23, 2020
Guest Interview with Jay Scherr from Business Minds Coffee Chat
We discuss everything from Content Marketing, Brand Strategy, to getting the best bang for your buck for your marketing spend. Jay is an amazing guy and I had a blast being a guest on the show. I share 3 things businesses can do right now to get immediate 2x-3x the results of what they're currently getting. Check it out! https://jscottconsultingservices.com/bmcc-jason-fleagle/ https://thejasonfleagle.com/ You can learn more about our team at Motava at: https://motava.com/
July 22, 2020
Catalyst Content Marketing Formula Guest Interview on the Instagram Growth Podcast
This is a guest interview on the Instagram Growth Podcast. Anna talks to Jason Fleagle, catalytic consultant and disruptive digital marketer. Jason helps brands define and clarify who they are, make more money with what they do and how they do it, and better serve the people they’re trying to serve. This 40 minute conversation will help you improve your content marketing strategy and start creating content that really sticks out. You can check out the episode here: https://share.transistor.fm/s/1a3d26f2 Manage and grow your Instagram safely and organically with Combin Growth and Combin Scheduler - https://www.combin.com/ You can learn more about Motava at: http://motava.com/
June 23, 2020
Getting Leads on Autopilot–Insights from Casey Carroll & Action Advertising Agency
On this week's episode, Jason interviews Casey Carroll, the founder of Action Advertising Agency. While other advertisers focus on cost per lead, Casey focuses on something totally different: cost per acquisition. His claim is if you're a Chiropractor, Dentist, or Auto Dealer, he will help you grow your business, or he'll gladly refund your money. He's got a system and process to eliminate profit-sucking problems, and ensure you make more money for every dollar you spend. Listen in as Casey shares how to get leads for your business on autopilot. Here's Casey's Linkedin Profile: https://www.linkedin.com/in/caseyscarroll/ You can check out Action Ad Agency here: https://actionad.agency/ You can learn more about Jason at https://thejasonfleagle.com/ And you can learn more about Motava at: http://motava.com/
June 11, 2020
Unlock the Money Opportunities Right In Front of You!
How do you find and unlock the money or revenue-generating opportunities in front of you? Apply these 3 strategies to immediately start making more money in your business.
June 1, 2020
How to own your own business and work remotely with companies all over the world
I was recently featured on Remote Working Hub: https://content.remote.tools/i-have-always-wanted-to-own-my-own-business-and-work-remotely-with-companies-all-over-the-world/ I discuss working remotely, how I got started, remote working tools, and what I'm doing now. If you are a remote worker or interested in working remotely, I highly encourage you to check it out. Also check out Motava at: https://www.motava.com/ Motava is an amazing company to help you get your business the results you're looking for in digital marketing, IT, and custom software! #remoteteam #remote #distributedteam #digitalnomad #remotework #digitalmarketing #digitalmarketingtrends #digitalmarketingtips #businessmarketing #digitalmarketingstrategist #marketer #contentmarketingstrategy #contentmarketer #digitalmarketingtools #marketingtrends #websitemarketing Jason is a consultant, entrepreneur, writer & developer. He's always been a proponent of remote work & believes many companies will embrace it in future.
May 11, 2020
Creating a Lifestyle Technology Business–And Running it From Anywhere in the World–Interview with Manuj Aggarwal
Improve Your Technology Strategy and Tech Products to Grow Your Company Today we are talking with Manuj Aggarwal, the Founder of TetraNoodle. TetraNoodle provides world-class coaching, consulting and professional training. They serve startups, mid to large scale corporations who need help with their technology projects. If you are looking for technical leadership or a technical co-founder - they also provide expert advice for your business services for companies of all sizes who need the guidance of an experienced, part-time Chief Technology Officer. You can learn more about TetraNoodle here: https://tetranoodle.com/ You can connect with Manuj on his LinkedIn here: https://www.linkedin.com/in/manujaggarwal/?originalSubdomain=ca
April 30, 2020
Design is Everything: How to Think Outside of the Box to Equip You & Your Company to Succeed
This week's episode is with Jacob DeNeui. Jacob is the author of: Design Before You Design: How Organization Innovation Can Empower Social Entrepreneurship. Do you want to create social impact but feel there must be a better way? There is. So many problems the world faces go largely unaddressed because social entrepreneurs are unaware that they hold the power to design a better organization for creating more effective social impact. Not anymore. Whether you're a doctor, a pastor, a student, or anywhere in between, Design Before You Design will empower you to design an organization that allows you to create social change you're passionate about. Don't be stuck with an outdated framework when you can be a social impact pioneer and lead the way to greater effectiveness in meeting the world's biggest needs. It's time to design. You can get the book on Amazon here: https://amzn.to/2Y3zyve. You can also learn more about Jacob on his website at: (www.jacobideas.com)
April 24, 2020
10 Ways Your Business Can Grow Through the CoronaVirus Situation
Here’s 10 things your business should be doing to grow through the CoronaVirus situation: 1: Communicate: Your team, your customers/clients, your network, and stay level-headed. 2: Stay Positive: Panic and Worry never helps. Whenever there is massive change there is opportunity. What can you do right now to add to your business? If you have a slow down, focus on serving the clients/customers you have right now who are still engaging. Do planning for the future. Now is the time to be planning out your new content or marketing. Turn off the negativity! 3: Know the cycles of change: There’s seasonal cycles. And there’s cycles that change every 7-11 years. 4: Change is here: The only constant is change. So how are you going to use this situation as a springboard for your business. Get out ahead of the change. Theory of Reflexivity. 5: Cut Back a little bit: Cash is king. Don’t spend exorbitant amounts of money. Focus in on spending money where its currently working like marketing your business and selling for lead gen and closing deals. There may be time to slightly post-pone some meetings or events depending on what happens over the next 2-3 weeks. 6: Extend your credit: Get lines of credit if you need it for growth. Rates are going down because of the situation. So having access to capital and credit lines is great. 7: Cut back hours/staff changes/Remote working: Take some vacation time. Allow your employees to remote work if they can depending on your industry. See what happens in a few weeks. If people need to work more long-term remotely then maybe cut hours for a short time. 8: Plan to work from home and learn from home: Test out your working from home capability if you haven’t already. Do you and your team have what they need to work remotely? Slack, Asana, Trello, Email, Gdrive, Dropbox, Zoom, Google Hangouts. 9: Marketing & Selling is still essential: Don’t stop! Your competition won’t stop. The companies who are successful today are the ones who used the crisis of 2007/2008 to get ahead of the competition. Now is a perfect time to plan out your sales & branding packages, your content marketing, your paid advertising. Create new offers and opportunities. For people affected by the virus create some kind of discount, etc. 10: Focus on your current and repeat business customers/clients: Make sure they are getting everything they need through this situation. Create deals for them, communicate with them, etc. What questions do you have? Is there anything I left out? How are you using this time as a springboard? Jason is the Founder of ConvergeBlog.com, CatalystGrowthGroup.com, and the Director of Content Marketing with Motava (https://motava.com/). He has worked with brands like John Maxwell Company, Ziglar Inc., Ziglar Family, Kevin Harrington from Shark Tank, The Basement Doctor, Autism Power, the BBB, and many others. He specializes in helping companies define and clarify their brand through an effective branding strategy, make more money through their sales and marketing, and better serve customers/clients through effective content marketing, messaging, and communication. We'd love to have the opportunity to work with you and your business!
March 12, 2020
My Remote Work Experience & How to Do Content Marketing
My name is Jason Fleagle. I’m the Founder of ConvergeBlog.com, CatalystGrowthGroup.com, and the Director of Content Marketing with Motava (http://motava.com/). I’ve worked with brands like John Maxwell Company, Ziglar Inc., Ziglar Family, Kevin Harrington from Shark Tank, The Basement Doctor, Autism Power, the BBB, and many others. I specialize in helping companies define and clarify their brand through an effective branding strategy, make more money through their sales and marketing, and better serve customers/clients through effective content marketing, messaging, and communication. 1) My remote work experience 2) My best tip for content marketing or growing your business Have you seen those people like Gary Vee, John Maxwell, Tony Robbins, and others produce content and wish you could produce similar content? I’ve created my own catalyst content formula that I use to create and promote effective content that’s authentic and driven for technical SEO rankings. I use the following 5 steps to help companies create a gold mine out of their information, product, or service: Step 1: Create long-form pillar content (keynote speech, vlog, podcast): You take the time to create high quality large pieces of content that can be used in other pieces of content. Step 2: Create short-form content (article, meme, image, quote, video, mashup video, remix, etc.): From one large piece of pillar content you can probably get around 10-50 blog posts/guest blog posts or short videos. Step 3: Distribute the Social content on various social networks: From the micro-content you can create all of the content you need for platforms like: Instagram, Facebook, Twitter, Snapchat, LinkedIn, Medium, Quora, Website, Email List, etc. Step 4: Watch the response: After you post the content on the different social platforms you want to watch the response you get with your engagement and analyze which pieces are resonating the most with an audience. Step 5: Create and share the parts of the pillar content that resonate the most: As you test out the content that resonates the most with your audience you can better determine what kinds of content your audience is craving. Focus in on creating what kind of content is resonating. I actually break this down in more detail in one of my case studies sharing how I created the Secrets of Closing the Sale masterclass with Kevin Harrington from Shark Tank and The Ziglar Corporation: https://medium.com/writers-guild/the-exact-process-i-used-to-co-create-the-secrets-of-closing-the-sale-masterclass-with-kevin-8fdc1bb520db 3) more info about my business and where people can reach me You can reach me at Jason@JasonFleagle.com You can learn more about me and my businesses here: TheJasonFleagle.com Motava.com CatalystGrowthGroup.com ConvergeBlog.com
February 28, 2020
Online Success Journey Podcast: My Story, My Journey, & How I Help Businesses Succeed.
I was honored to be a guest on the Online Success Journey podcast! http://onlinesuccessjourney.com/ I share my story, my professional journey, and more about how I serve others today. You can take a listen here: http://onlinesuccessjourney.com/2020/02/25/episode-222-jason-fleagle/?fbclid=IwAR3_sAm9c3QbVmX8HupgACr3clTHC5k0SKLS7I2JJc6dSHRiU1klfLCKyBI #podcast #media #interview #marketing #contentmarketing #advertising #success #journey #story #apple #applepodcast #applepodcast
February 26, 2020
4 Reasons Why Content Marketing is Necessary for Your Business or Brand
Why is content marketing not only important but necessary for your business? #1 Subscribers: You want to build an audience. Examples: Email newsletter, blog alerts, magazine, podcast, etc.) or the subscriber conversion rate compared with general audience conversion rate. #2 Leads Great content will do a few things: sign up for a demo, register for an event, request access to a resource center. #3 Sales support/enablement Content for testimonials and case studies that show how similar companies have solved their problems. #4 Customer support and loyalty Though many think of content marketing as a top-of-the-funnel play, content can work to reinforce the customer’s decision after the sale. How-to information can help make sure the customer gets value from the purchase – and is likely to buy again. What are some ways you are using content marketing or what are some areas you are looking to do content marketing? If you’re interested in working with a content marketing expert and a team guaranteed to deliver results, let’s talk at Jason@JasonFleagle.com. You can learn more about my team at Motava.com Remember to keep moving forward! #contentmarketing #content #digitalmarketing
February 18, 2020
2 Objectives or Conversions You Should be Tracking on Your Website
Is your website tracking these 2 important business objectives or conversions? They are: Macro conversion: a direct sale or a “hard lead” that immediately can be converted to a customer. Micro conversion: a trigger that indicates a connection of some sort with visitors being likely to lead to a macro conversion in the future. A further breakdown of Macro Objectives: 1. Sales on an e-commerce site: this is the big no-brainer, but maybe you didn’t know you could track sales amounts, average order value, funnels of what are the most common pages visitors look at before buying. 2. Lead Generation – This is typically getting the visitor’s contact information usually through the submission of a contact / application form, a phone call (yes, you can track these). A further breakdown of Micro Objectives: 1. Mailing list / newsletter sign up 2. Visiting a key page or pages (like your contact page) 3. Downloading a specific document or file 4. Ad serving Blog here: https://www.motava.com/blog/your-website-has-business-objectives-conversions/ What are some business objectives or conversions you are currently tracking for your website? #website #websitemarketing #WebsiteMarketingManager #digitalmarketing #digitalmarketingtips #digitalmarketingstrategy #digitalmarketingtraining #digitalmarketingstrategist #digitalmarketingtools #digitalmarketingconsultant #digitalmarketingexpert #digitalmarketingtip
February 13, 2020
8 Ways to use Facebook in your Marketing Strategy for 2020.
In this episode Jason shares his 8 ways to use Facebook in your marketing strategy for 2020. Have any questions for Jason? Or want to be a part of show? Email Jason at: Jason@JasonFleagle.com
February 10, 2020
3 things to have a better life–Interviewing a Mother of 10 who is a teacher, a swim coach, and a business owner
In this episode, Jason interviews his own mom, Marscia Fleagle, who is a teacher, a swim coach, and also a business owner. Let's dive into her story and pull out some insights.
July 17, 2019
The Best Books I Recommend for Entrepreneurs, Leaders, and Business Professionals
In this episode, Jason shares his best books he recommends for entrepreneurs, leaders, and business professionals. You can read more in a blog post here: https://thejasonfleagle.com/best-books-i-recommend-for-others/.
June 17, 2019