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Wharton Marketing Matters

Wharton Marketing Matters

By Marketing Matters
Airs on Business Radio, SiriusXM Channel 132 Wednesdays at 5pm ET.

Hosted by Wharton Professors Barbara Kahn and Americus Reed. Tune in for Marketing news and interviews with leading CMOs.
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Executive Director, Philadelphia Fashion Incubator

Wharton Marketing Matters

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Hilton SVP, Global Brand & Enterprise Marketing
Amy Martin Ziegenfuss, Senior Vice President of Global Brand & Enterprise Marketing at Hilton joins Marketing Matters to talk about their First Global Brand Platform “Hilton. For the Stay” Putting the Hotels Back into Hotel Marketing! 
22:42
August 12, 2022
Lauren Thomas, CNBC Retail Reporter
Lauren Thomas, Retail Reporter at CNBC, joins Marketing Matters to discuss Marketing News of the week including Everlane's anti-inflation sale, Layoffs at startups such as Warby Parker and Allbirds, Large Indiana employers Eli Lilly and Cummins speak out about the state’s new restrictive abortion law, and more!
29:48
August 12, 2022
Senior Manager, Honda Marketing
Jessika Laudermilk, Senior Manager for Honda Marketing at American Honda Motor Company, Inc., joins Marketing Matters to talk about the pandemics impact on Honda Marketing, the Honda Civic Tour, coping with rising fuel prices and more! 
24:57
July 28, 2022
Daphne Howland, Senior Reporter, Retail Dive
Daphne Howland, Senior Reporter at Retail Dive, joins Marketing Matters to discuss Marketing News of the week including Macy's announcing small-format stores, Walmart slashing prices on clothing and other products, SoulCycle bribing Peloton riders to return to the studio and more! 
27:38
July 28, 2022
Chief Marketing Officer, KFC U.S
Nick Chavez, Chief Marketing Officer for KFC U.S, joins Marketing Matters to talk about his journey, Marketing an iconic brand, new campaigns, engaging young consumers and more! 
21:12
July 25, 2022
Chief Marketing Officer, Wheels Up
Lee Applbaum, Chief Marketing Officer at Wheels Up, joins Marketing Matters to talk about the transformation of private aviation! 
16:15
July 21, 2022
Head of US Marketing, The LEGO Group
Cristina Liquori, Head of US Marketing at The LEGO Group, joins Marketing Matters to talk about the history of the brand, celebrations for their 90th Anniversary , their 2022 Pride campaign called "The A-Z of Awesome" and much more! 
18:52
July 21, 2022
Head of Brand Marketing, Favor (formerly The Pill Club)
Lauren Scrima, Head of Brand Marketing for Favor (formerly called The Pill Club), joins Marketing Matters to discuss how they are advocating for everyone who is impacted by the Scotus ruling overturning Roe Vs Rade. 
25:33
July 07, 2022
Suzanne Kapner, Wall Street Journal
Suzanne Kapner, Reporter for The Wall Street Journal, joins Marketing Matters to discuss Marketing News including Old Navy's Plus Size Experiment, Bed Bath Beyond CEO's Exit, and how Big retailers like Target and Walmart have been seeing large amounts of excess inventory!
27:19
July 07, 2022
Mekanism, Co-Founder & CEO
Jason Harris, the co-founder & CEO of award-winning creative advertising agency Mekanism, joins Marketing Matters to talk about Modern Marketing and his work with iconic brands including Peloton, Ben & Jerry’s, Jose Cuervo, Alaska Airlines, Charles Schwab, OkCupid, among others!
18:11
May 22, 2022
Peter Adams, Reporter of Marketing Dive
Peter Adams, Reporter of Marketing Dive, joins Marketing Matters to talk about How Coke and Pepsi's rivalry shaped marketing — and where it goes next!
18:24
May 22, 2022
Avocados From Mexico, VP of Marketing and Innovation
Ivonne Kinser, Vice President of Marketing and Innovation for Avocados From Mexico, joins Marketing Matters to talk about how the brand is celebrating Cinco de Mayo, the second biggest consumption occasion in the U.S. for avocados and guacamole!
24:15
May 05, 2022
Baskin Robbins, VP of Marketing and Culinary
Jerid Grandinetti, Vice President of Marketing and Culinary at Baskin-Robbins, joins Marketing Matters to talk about their brand refresh including a new logo, branding and packaging, in its first major re-launch for the U.S. and Canada in nearly two decades! The new theme encourages customers to appreciate life’s moments through the tagline “Seize the Yay.” To celebrate the refresh, the ice cream chain debuted three new flavors and launched its first line of merchandise, including clothing, hats and a bike. 
18:45
April 28, 2022
Instacart Head of Marketing on their New Brand Identity
Laura Jones, Head of Marketing at Instacart, joins Marketing Matters to talk about the company's brand refresh and new logo designed to reflect the evolving nature of the company and match the speedy growth of the grocery delivery landscape!
15:17
April 28, 2022
Lauren Thomas, Reporter for CNBC covering the Retail Industry
CNBC Reporter Lauren Thomas joins Marketing Matters to talk about Marketing News of the week! Topics include Netflix's Advertising Plans, Meta opening its first retail store, and Lululemon launching a membership program, part of a plan to reach $12.5 billion in revenue in five years!
18:24
April 28, 2022
Head Of Global Marketing, Eat Just, Inc.
Tom Rossmeissl, Head Of Global Marketing at Eat Just, joins Marketing Matters to talk about using their Earth Day campaign to name lawmakers on their lack of action regarding climate change, as well as those who deny its existence.
17:39
April 21, 2022
Liquid Death's SVP of Marketing
Dan Murphy, SVP of Marketing at Liquid Death, joins Marketing Matters to talk about their edgy Earth Day Campaign, and Modern Marketing! 
17:13
April 21, 2022
Kathryn Lundstrom, Adweek's Sustainability Editor *Earth Week*
Kathryn Lundstrom, Sustainability Editor for Adweek, joins Marketing Matters to talk about Marketing and Advertising news through a climate lens. 
17:38
April 21, 2022
Decentraland, Head of Metaverse Fashion Week
Dr. Giovana Graziosi Casimiro, Content Producer at Decentraland Foundation and Head of Metaverse Fashion Week, joins Marketing Matters to talk about the first-ever Metaverse Fashion Week and her role at Decentraland! 
16:47
April 07, 2022
Anheuser-Busch InBev on Marketing In the Metaverse
Julie Garneau, Senior Director of Business Operations & Strategy at Anheuser-Busch InBev, joins Marketing Matters to talk about launching a Global Brand into the Metaverse. 
16:55
April 07, 2022
Suzanne Kapner, Reporter for The Wall Street Journal covering the Retail & Fashion Industries
Suzanne Kapner, Reporter for The Wall Street Journal covering the retail and fashion industries, joins Marketing Matters to discuss the following stories:  Crowd chaos forces London store to close amid launch of MoonSwatch collection Luxury Retailer Farfetch invests in Neiman Marcus Sandal maker Birkenstock is reportedly pushing retailers to pull similar styles from other brands from their shelves
19:06
April 07, 2022
Chief Marketing Officer, Once Upon A Farm & Stevie Clements, Chief Brand Architect from CAVU Venture Partners
Stevie Clements, Chief Brand Architect from CAVU Venture Partners and Katie Marston, the Chief Marketing Officer of organic baby food company Once Upon a Farm, join Marketing Matters to talk about the brand's refresh including a new visual identity, tagline, and packaging!
25:52
March 02, 2022
Kathryn Lundstrom, Adweek's Sustainability Editor
Kathryn Lundstrom, Adweek's Sustainability Editor, joins Marketing Matters to talk about how climate change is impacting ecosystems and human societies, and what this means for brands and agencies!
26:40
March 02, 2022
PepsiCo, Vice President and Head of Marketing
Todd Kaplan, Vice President and Head of Marketing at PepsiCo, joins Marketing Matters to talk about the marketing landscape, their star-studded Super Bowl LVI Halftime Show, the Pepsi Mic Drop NFT collection, and much more!
26:51
February 17, 2022
Pressed, Chief Marketing Officer
Pressed Chief Marketing Officer, Michelle Peterson, joins Marketing Matters to talk about Black History Month and their Limited-Edition Label Collection Showcasing Black Artists. 
21:09
February 11, 2022
Ulta Beauty, Vice President of Integrated Marketing
Karla Davis, Vice President of Integrated Marketing for Ulta Beauty, joins Marketing Matters to talk about their 2022 Diversity, Equity and Inclusion Commitments!
18:30
February 11, 2022
Hit/Miss of the Week with Rafael Canton, Staff Writer for Adweek
Rafael Canton, Staff Writer for Adweek, joins Marketing Matters to talk about upcoming Super Bowl Ads! 
17:40
February 11, 2022
Target, Senior Brand Marketing Manager on Black History Month
Flora Ekpe-Idang, Senior Brand Marketing Manager at Target, joins Marketing Matters to talk about Black History Month, their Black Audience Marketing Strategy, and their annual BlackBeyondMeasure campaign!
17:32
February 03, 2022
Groupon, Vice President of Brand on Super Bowl and Black History Month
Melanie Hellenga, Vice President of Brand at Groupon, joins Marketing Matters to talk about brand transformation, purpose-driven marketing, Super Bowl, and Black History Month. 
17:38
February 03, 2022
Inclusive Marketing with Sonia Thompson, Inclusive Marketing Strategist
Sonia Thompson, inclusive marketing strategist and consultant that helps brands win the attention, adoration, and loyalty of consumers most brands ignore, joins Marketing Matters to talk about Black History Month and how brands are celebrating. 
17:46
February 03, 2022
Snack Nuts for Hormel Foods, Head of Marketing
Rafik Lawendy, Head of Marketing, Snack Nuts for Hormel Foods, joins Marketing Matters to talk about Hormel Foods buying Planters nuts for $3.35 billion, the largest acquisition in Hormel's 130-year history, snacking trends, rebranding the iconic Mr. Peanut, modern marketing and more!  
26:28
January 20, 2022
1/19/22: Marketing News with Marketing Dive's Peter Adams
Peter Adams, Reporter for Marketing Dive, joins Marketing Matters to talk about Marketing Hits & Misses of the week, and the stories he has been covering. Topics include Campbell's Soup Scented Candles, Oscar Meyer's Bologna Face Masks, and how brands should be thinking about the Metaverse. 
26:32
January 20, 2022
Wheelhouse Labs & Speakeasy Co.
Marketing Matters Spotlight Segments:  Dan Sanborn, President at Wheelhouse Labs and Head of Marketing at Kimmelot, Jimmy Kimmel's Creative Lab. Topics include Marketing & Producing Jimmy Kimmel's third "Live in Front of a Studio Audience" special. Josh Jacobs, Co-Founder & CEO of Speakeasy Co., a leading e-commerce and fulfillment platform servicing the beverage alcohol industry. Topics include the Transformation of Alcohol Distribution & their Holiday partnership with Bacardi. 
35:37
December 27, 2021
Retail Trends with Retail Dive's Daphne Howland
Daphne Howland, Senior Reporter for Retail Dive, joins Marketing Matters to talk Marketing News and Retail Trends in the Holiday Season. 
17:23
December 27, 2021
Vice President of Marketing, Lexus USA
Vinay Shahani, Vice President of Marketing at Lexus USA, joins Marketing Matters to talk about Holiday Marketing Campaigns including 'December to Remember' & 'Emotional Sparks'!
28:57
December 16, 2021
12/15/21: Marketing Hits & Misses with Marketing Dive's Chris Kelly
Chris Kelly, Reporter at Marketing Dive, joins Marketing Matters to talk Marketing Hits & Misses of the week including KFC 11 Herbs and Spices Firelog, Peloton firing back at its portrayal in ‘Sex and the City’ reboot with own parody ad; and Marketing campaigns that struck a chord in 2021!
24:03
December 16, 2021
Black Friday Special - Marketing Dive & The National Retail Federation
Marketing Matter's Annual Black Friday Special! Guests Include:  Peter Adams, Reporter for Marketing Dive on Black Friday/Holiday Marketing Campaigns Katherine Cullen, Senior Director of Industry and Consumer Insights for the National Retail Federation on Holiday Sales Predictions
28:36
November 30, 2021
Black Friday Special - Butterball & Expedia Group
Marketing Matter's Annual Black Friday Special.  Guests include:  Rebecca Welch, Senior Brand Manager of Seasonal Business at Butterball, the iconic Turkey Brand on their 40th anniversary and Butterball's Turkey-Talk Line Melanie Fish, Head of Public Relations at Expedia Brands on Expedia's first Black Friday campaign/Travel Trends
24:24
November 30, 2021
Sephora's Senior Vice President of Integrated Marketing & Brand
Abigail Jacobs, Senior Vice President of Integrated Marketing and Brand at SEPHORA, joins Marketing Matters to talk about Sephora's First-Ever Black-Owned Brands Campaign to Support and Celebrate Black Beauty & How Sephora 'hacked' Google search results to surface Black beauty. 
26:20
November 04, 2021
11/3/21: Marketing Hits & Misses with Adweek's Kathryn Lundstrom
Kathryn Lundstrom, Adweek's sustainability reporter, joins Marketing Matters to talk Marketing Hits & Misses of the week including Facebook's name change to Meta, and Lexus taking personalization to a new level with "emotionally intelligent" ad. 
26:40
November 04, 2021
Marketing Hits & Misses with Adweek's Shannon Miller *Halloween Edition*
Shannon Miller, Creative and Inclusion Editor at Adweek and host of the Adweek podcast "Yeah, That's Probably an Ad," joins Marketing Matters to discuss Halloween Marketing Hits & Misses including Heinz "Tomato Blood" themed ketchup; Anheuser-Busch owned Elysian Beer offering a Scary Good Beer Delivery service with haunted house members making the beer run themselves; Nike's Halloween sneakers that glow in the dark, and more! 
26:00
October 28, 2021
CEO, Spirit Halloween
Steven Silverstein, Chief Executive Officer of Spencer Spirit Holdings, Inc., which operates two distinct experiential lifestyle brands, Spencer’s and Spirit Halloween (the largest Halloween retailer in North America), joins Marketing Matters to talk about Halloween 2021 including the supply chain crisis, trends, retail and more! 
27:00
October 28, 2021
General Manager, Sir Kensington's
Alex Medeiros, General Manager for Sir Kensington’s and other Unilever-owned, growth stage food brands, joins Marketing Matters to discuss elevating the brand & recent partnerships with Chrissy Teigen, Steven Schirripa and more! 
26:10
October 22, 2021
10/20/21 Marketing Hits & Misses with Retail Dive's Daphne Howland
Daphne Howland, Senior Reporter for Retail Dive, joins Marketing Matters to talk Marketing Hits & Misses of the week and Marketing News. Stories include: Beyoncé, Jay-Z, And Blue Ivy Star In New Tiffany & Co. “Date Night” Ad Ray-Ban And Facebook’s New Smart Glasses Saks Fifth Avenue Pursuing IPO for its Digital Operations Stitch Fix Is Making Some Big Moves
26:51
October 22, 2021
9/27/21: Hits & Misses/Retail Dive's Cara Salpini
Cara Salpini, a senior editor for Retail Dive, joins Marketing Matters to talk about Marketing Hits & Misses of the Week including Pausing Instagram Kids, ThirdLove debuts Activewear, Macy's Thanksgiving Day parade and more! 
27:26
October 04, 2021
CEO & Co-Founder, Liquid Death
Mike Cessario, the Founder and CEO of Liquid Death, joins Marketing Matters to talk about Shifting Consumer Mindsets toward Canned Water through Radically Imaginative Marketing! 
25:34
October 04, 2021
Vice President, Marketing - Mars Food (Ben's Original)
Angie Madigan, Vice President of Marketing - North America, Mars Food - joins Marketing Matters to talk about one of their brands, Ben's Original and the Rebranding of Uncle Ben's to Ben’s Original, removing inequities. 
26:46
September 16, 2021
Senior Brand Director, Absolut Vodka
Lara O'Brien, Senior Brand Director at Absolut Vodka, joins Marketing Matters to talk about their #MixResponsibly Campaign for the Covid Era!
26:14
September 16, 2021
President, Expedia Brands
Jon Gieselman, President of Expedia Brands, joins Marketing Matters to talk about travel trends, the future of travel, and their new global vaccination initiative with UNICEF. 
26:15
August 25, 2021
Tiffani Bova, Global Growth & Innovation Evangelist at Salesforce
Tiffani Bova, Global Growth & Innovation Evangelist at Salesforce, joins Marketing Matters to talk Marketing Hits and Misses of the week including Amazon's plans to open large retail locations. Tiffani also talks about Saleforce's Annual State of Marketing Report! 
26:45
August 25, 2021
8/18/21: Hits and Misses with Marketing Dive's Peter Adams
Peter Adams, the Reporter of Marketing Dive, joins Marketing Matters to discuss Marketing Hits & Misses of the Week including Beyoncé and Jay-Z are the new faces of LVMH-owned Tiffany & Co.; Ludacris and Jif Peanut Butter collaborate and drop new rap single; and Alcoholic Mountain Dew coming in 2022!
25:26
August 19, 2021
Head of Sports Marketing, PepsiCo
Justin Toman, Head of Sports Marketing for Pepsi, joins Marketing Matters to talk about their Marketing Strategy - Partnerships, Initiatives & Campaigns!
27:34
August 19, 2021
8/4/21: Hits and Misses with Professor of Marketing, David Reibstein, of The Wharton School
Professor of Marketing, David Reibstein, of The Wharton School joins Marketing Matters to talk Marketing Hits & Misses of the week including Walmart modifying their face mask policy and Simone Biles’s unprecedented Olympics. 
25:59
August 06, 2021
Head of Marketing, Abercrombie & Fitch
Carey Collins Krug, Head of Marketing at Abercrombie & Fitch, joins Marketing Matters to talk about their rebranding efforts and the importance of culture and embracing inclusion. 
27:01
August 06, 2021
Retail Dive's Cara Salpini on Reebok's History
Cara Salpini, a senior editor for Retail Dive, joins Marketing Matters to talk about her in-depth recap of Reebok's history and competition with Nike, and a smattering of the Olympics! 
28:09
August 01, 2021
Chief Marketing Officer, StockX
Deena Bahri, Chief Marketing Officer at StockX, joins Marketing Matters to talk about the Marketing Strategy that fueled their international growth!
24:51
August 01, 2021
Executive Director, Philadelphia Fashion Incubator
Elissa Bloom, Executive Director at The Philadelphia Fashion Incubator, joins Marketing Matters to talk about turning emerging Fashion Designers into successful Entrepreneurs!
27:17
July 23, 2021
7/21/21: Hits and Misses with Retail Dive's Cara Salpini
Cara Salpini, a senior editor for Retail Dive, joins Marketing Matters to talk Marketing Hits & Misses of the week including how some founders are throwing 'business showers' for their new companies!
25:43
July 23, 2021
Joseph Turow, University of Pennsylvania Communication Professor
Joseph Turow, University of Pennsylvania Communication Professor, joins Marketing Matters to talk about the rise of voice recognition and how voice recognition technology could be used to learn things about us. 
24:57
July 21, 2021
7/14/21: Hits and Misses with Adweek's Robert Klara
Robert Klara, Senior Editor at Adweek, joins Marketing Matters to talk Marketing Hits & Misses of the week including Gap's collaboration with Kanye West's Yeezy label!
28:04
July 21, 2021
6/30/21: Hits and Misses/Wharton's Katy Milkman
Katy Milkman, Wharton Professor of Operations, Information and Decisions, joins Marketing Matters to talk Marketing Hits & Misses of the week,  the science behind vaccine incentives, and her new book "How To Change". 
29:30
July 02, 2021
Senior Director of Marketing, Cultural Engagement at McDonalds
Elizabeth Campbell, Senior Director of Marketing at McDonalds, joins Marketing Matters to talk about cultural engagement at McDonalds including plans for Pride Month! 
23:30
July 02, 2021
6/16/21: Hits and Misses/Sucharita Kodali, Retail Analyst at Forrester
Sucharita Kodali, Retail Analyst at Forrester, joins Marketing Matters to talk Marketing Hits & Misses of the week and Marketing News including Amazon's mental health kiosk, "“AmaZen". 
26:31
June 18, 2021
Executive VP & Chief Marketing Officer, NBA's Atlanta Hawks
Melissa Proctor, Executive Vice President & Chief Marketing Officer of NBA's Atlanta Hawks & State Farm Arena, joins Marketing Matters to discuss her journey 'From Ball Girl to CMO' & Marketing a sports team!
26:29
June 18, 2021
6/9/21: Hits and Misses/Wharton's Cait Lamberton
Cait Lamberton, Marketing Professor at The Wharton School, joins Marketing Matters to talk Marketing Hits & Misses of the week and Marketing News.
27:20
June 14, 2021
Chief Marketing Officer, OKCupid
Melissa Hobley, Chief Marketing Officer of OkCupid - one of the largest dating apps in the world, joins Marketing Matters to discuss marketing, dating, sex and the pandemic!
25:41
June 14, 2021
Shamin Abas, President, Shamin Abas Communications, Brand Marketing & Business Development for Ultra-Luxury Brands
Shamin Abas, President and CEO at Shamin Abas Communications, joins Marketing Matters to discuss the luxury experience and the "High Net Worth" customer. 
25:57
May 27, 2021
5/26/21: Hits and Misses/Lehigh's Ludovica Cesareo
Ludovica Cesareo, Assistant Professor of Marketing at Lehigh University, joins Marketing Matters to talk Marketing Hits & Misses of the week and Marketing News. 
27:04
May 27, 2021
Katelyn Watson, Chief Marketing Officer, Nurx Inc
Is the future of healthcare at home? Katelyn Watson, Chief Marketing Officer at Nurx, joins Marketing Matters to discuss! 
26:16
May 20, 2021
5/19/21: Hits & Misses/Retail Dive's Daphne Howland
Daphne Howland, Senior Reporter for Retail Dive, joins Marketing Matters to talk Marketing Hits & Misses of the week and Marketing News.  Stories include:  Coca-Cola builds on sparkling water momentum with first Aha campaign J.Crew hires Supreme’s former creative director to ‘disrupt’ its men’s fashion
26:44
May 20, 2021
Elizabell Marquez, CMO at Dreyer's Grand Ice Cream
Elizabell Marquez, CMO at Dreyer's Grand Ice Cream, joins Marketing Matters to talk about redefining luxury with #ThatsDazs!
26:24
May 13, 2021
5/12/21: Hits & Misses/Marketing Dive's Peter Adams
Peter Adams, Reporter for Marketing Dive, joins Marketing Matters to talk Hits & Misses of the week and Marketing news. Stories include: Pepsi opens virtual restaurant Pep's Place for food and beverage delivery Miller sends up hard seltzer craze with livestreamed rocket launch
26:36
May 13, 2021
5/5/2021: Hits & Misses/Adweek's Scott Nover
Scott Nover, Platforms Reporter for Adweek, joins Marketing Matters to talk Hits & Misses of the week & Marketing news. Stories include: Reaching ‘Herd Immunity’ Is Unlikely in the U.S., Experts Now Believe - what does this mean for retail?  Casa Blanca raises $2.6M to build the ‘Bumble for real estate
26:27
May 10, 2021
Monica Mody, Vice President Marketing at Budweiser
Monica Mody, Vice President Marketing at Budweiser, joins Marketing Matters to talk about heritage branding, free beer for vaccinated consumers, sitting out the Super Bowl, and much more!
26:34
May 10, 2021
Monica Mody, Vice President Marketing, Budweiser
Monica Mody, Vice President Marketing at Budweiser, joins Marketing Matters to talk about heritage branding, free beer for vaccinated consumers, sitting out the Super Bowl, and much more!
26:34
May 07, 2021
5/5/2021: Hits & Misses/Adweek's Scott Nover
Scott Nover, Platforms Reporter for Adweek, joins Marketing Matters to talk Hits & Misses of the week & Marketing news.  Stories include:  Reaching ‘Herd Immunity’ Is Unlikely in the U.S., Experts Now Believe - what does this mean for retail? Casa Blanca raises $2.6M to build the ‘Bumble for real estate’
26:27
May 07, 2021
Jessie Becker, SVP Marketing at Impossible Foods
Jessie Becker, SVP Marketing at Impossible Foods, joins Marketing Matters to talk about their first national ad push and the future or meat and food overall. 
26:15
April 29, 2021
4/28/21: Hits & Misses/Retail Dive's Cara Salpini
Cara Salpini, is a senior editor for Retail Dive, joins Marketing Matters to talk Hits & Misses of the week and Marketing news. Stories include: Olympic champion Simone Biles leaves Nike for Athleta Amazon One’s palm-scanning payments are coming to Whole Foods
26:45
April 29, 2021
Barbara Kahn's Book - "The Shopping Revolution"
Barbara Kahn & Americus Reed discuss Barbara's updated and edited edition of "“The Shopping Revolution: How Retailers Succeed in an Era of Endless Disruption Accelerated by COVID-19”
27:04
April 22, 2021
4/21/21: Hits & Misses with Barbara Kahn & Americus Reed
Barbara Kahn and Americus Reed discuss their Marketing Hits & Misses of the Week:  Stories include: Nike’s new refurbished sneaker program PepsiCo's new venture focus  Fancy Feast’s cookbook for humans
25:56
April 22, 2021
Crocs, President Michelle Poole
Michelle Poole, President at Crocs, joins Marketing Matters to talk about Crocs comeback!
26:48
April 17, 2021
Jimmy John's Chief Marketing Officer
Darin Dugan, Chief Marketing Officer at Jimmy John's, joined Marketing Matters to talk about their rebranding strategy, pandemic impact, and plans for the future!
26:48
April 16, 2021
The Power of Humor
Marketing Matters discusses humor, what makes things funny, and why humor is important in business and life.  Guests include:  Dr. Peter McGraw, a behavioral economist and global expert in the scientific study of humor. He’s also the Author of the new book “Shtick to Business" Scott Elfenbein, Co-Founder of StandUp4, a non-profit organization launched to put laughter back into people’s homes
32:03
April 14, 2021
4/14/21: Hits & Misses/CNBC's Lauren Thomas
Lauren Thomas, a reporter for CNBC covering retail and retail real estate, joins Marketing Matters to talk Hits & Misses of the week and Marketing news. Stories include: Apple and Facebook Clash Over Ads & Data Privacy  Skinny jeans are out and wide-leg denim is in vogue. The world is in a new denim cycle, Levi’s CEO says Nike launches refurbished sneaker program Dick’s Sporting Goods just opened a massive store with a virtual driving range and outdoor track
20:57
April 14, 2021
Senior Marketing Director, M&M’S Brand
Allison Miazga-Bedrick, Senior Marketing Director for the M&M’S Brand, joins Marketing Matters to talk Super Bowl Marketing and Valentine's Day plans!
24:42
April 09, 2021
Head of Luxury, Alibaba
Christina Fontana, Head of Luxury at Alibaba, joins Marketing Matters to talk "New Retail", the importance of China, the future of luxury and much more!
25:05
April 05, 2021
3/24/21: Hits & Misses/Daphne Howland
Retail Dive's Daphne Howland joins Marketing Matters to talk Hits & Misses of the week and Marketing news.
27:16
March 29, 2021
Toyota Group VP of Marketing
Lisa Materazzo, Toyota's Group VP of Marketing joins Marketing Matters to talk Consumer Behavior, Pandemic Impact, Social Media Marketing & more!
25:44
March 29, 2021