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Wharton Marketing Matters

Wharton Marketing Matters

By Marketing Matters

Airs on Business Radio, SiriusXM Channel 132 Wednesdays at 5pm ET.

Hosted by Wharton Professors Barbara Kahn and Americus Reed. Tune in for Marketing news and interviews with leading CMOs.
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Senior Manager, Honda Marketing

Wharton Marketing MattersJul 28, 2022

00:00
24:57
Bumble's Associate Brand Director
Feb 16, 202324:35
Shannon Miller, Adweek's Managing Editor of creativity, the creator economy and DEI

Shannon Miller, Adweek's Managing Editor of creativity, the creator economy and DEI

Shannon Miller, Adweek's Managing Editor of creativity, the creator economy and DEI, joins Marketing Matters to discuss the best (and worst) Super Bowl Ads of 2023!

Feb 16, 202328:23
Rakuten Rewards, Chief Marketing Officer

Rakuten Rewards, Chief Marketing Officer

Dana Marineau, Chief Marketing Officer at Rakuten Rewards, joins Marketing Matters to talk about their Super Bowl commercial starring Alicia Silverstone for a modern twist on the classic film Clueless!

Feb 11, 202324:47
Jeanine Poggi, Editor at Ad Age, on Super Bowl Marketing

Jeanine Poggi, Editor at Ad Age, on Super Bowl Marketing

Jeanine Poggi, Editor at Ad Age, joins Marketing Matters to talk about Super Bowl Commercials, trends, winners/losers, predictions and more! 

Feb 11, 202328:12
Chief Marketing Officer, OURA

Chief Marketing Officer, OURA

Doug Sweeny, Chief Marketing Officer at OURA, joins Marketing Matters to talk about Marketing better lives through better sleep with Oura Ring. 

Jan 26, 202330:16
Asa Hiken, Technology Reporter for Ad Age
Jan 26, 202322:46
Chief Marketing Officer and Founder, Cult and Rain

Chief Marketing Officer and Founder, Cult and Rain

Andy Griffiths, Chief Marketing Officer and Founder of Cult and Rain joins Marketing Matters to talk about the Luxury fashion brand disrupting tradition with web3 innovation. 

Dec 16, 202217:03
Director of Marketing, Obsess

Director of Marketing, Obsess

Samantha Lerner Kobrin, Director of Marketing at Obsess, joins Marketing Matters to talk about their leading virtual store platform helping brands & retailers create custom metaverse shopping experiences!

Dec 16, 202216:47
Terry Stanley, Senior Editor at Adweek on Marketing News

Terry Stanley, Senior Editor at Adweek on Marketing News

Terry Stanley, Senior Editor at Adweek, joins Marketing Matters to discuss Marketing News of the week including Instagram announcing several new app features “Candid Stories”, Top Cannabis Marketing Ads of 2022, Uber Eats Using Humor to Explain Food's Tardiness, Holiday Marketing and more!

Dec 16, 202219:00
Lee Applbaum, Chief Marketing Officer, Wheels Up

Lee Applbaum, Chief Marketing Officer, Wheels Up

Lee Applbaum, Chief Marketing Officer at Wheels Up, joins Marketing Matters to talk about his journey in Marketing, joining Wheels Up, and how they are working to diversify the customer in the world of private aviation!

Nov 21, 202226:38
Nitya Chambers, SVP of Content/Executive Editor, Lonely Planet

Nitya Chambers, SVP of Content/Executive Editor, Lonely Planet

Nitya Chambers, SVP of Content/Executive Editor at Lonely Planet joins Marketing Matters to talk about travel trends, innovation in travel, hot spots and Lonely Planet’s Best in Travel, their iconic annual run-down of essential experiences that was just released!

Nov 21, 202226:13
Joanna Stern, Senior Personal Technology Columnist, The Wall Street Journal

Joanna Stern, Senior Personal Technology Columnist, The Wall Street Journal

Joanna Stern, Senior Personal Technology Columnist for The Wall Street Journal joins Marketing Matters to discuss Marketing News of the week including Elon Musk's Twitter Takeover, AI art generators and more! 

Nov 10, 202229:40
Group Vice President, Toyota Motor North America

Group Vice President, Toyota Motor North America

Lisa Materazzo, Group Vice President of Toyota Division Marketing at Toyota Motor North America, joins Marketing Matters to talk about their new brand campaign, “Never Settle.”

Nov 04, 202224:19
Peter Adams, Senior Reporter of Marketing Dive

Peter Adams, Senior Reporter of Marketing Dive

Peter Adams, Senior Reporter of Marketing Dive, joins Marketing Matters to talk about Marketing News of the week including Elon Musk's Twitter takeover! 

Nov 04, 202228:27
Spirit Halloween CEO

Spirit Halloween CEO

Steven Silverstein, Chief Executive Officer of Spencer Spirit Holdings, Inc (which operates two distinct experiential lifestyle brands, Spencer’s and Spirit Halloween) joins Marketing Matters to talk about costume and decor trends, inflation, supply chain woes and how he is celebrating Halloween this year!

Oct 28, 202223:05
Shannon Miller, Creative & Inclusion Editor, Adweek

Shannon Miller, Creative & Inclusion Editor, Adweek

Shannon Miller, Creative & Inclusion Editor at Adweek, joins Marketing Matters to talk about Marketing News of the week including Gap removing all Yeezy products! 

Oct 28, 202229:43
SVP, Whiskey Portfolio at Diageo

SVP, Whiskey Portfolio at Diageo

Sophie Kelly, Senior Vice President for the Whiskey Portfolio at Diageo (including the world’s best-selling Scotch whisky brand Johnnie Walker) joins Marketing Matters to talk about Marketing at Diageo including the Johnnie Walker’s ‘First Strides’ initiative and their presence in Web3. 

Oct 21, 202221:31
Leslie Blount, Adweek Contributor
Oct 21, 202223:14
Vice President of Global Marketing for Budweiser

Vice President of Global Marketing for Budweiser

Todd Allen, Vice President of Global Marketing for Budweiser, joins Marketing Matters to talk about Budweiser's FIFA World Cup Sponsorship, purpose Marketing, the keys to long term success in branding and important lessons learned along the way! 

Oct 17, 202224:04
Jeff Beer, Staff Editor at Fast Company

Jeff Beer, Staff Editor at Fast Company

Jeff Beer, Staff Editor at Fast Company, joins Marketing Matters to discuss Marketing News of the week including McDonald’s adult version of the Happy Mean n partnership with streetwear company Cactus Plant Flea Market and Delta Air Lines launching clothing in collaboration with Issa Rae!


Oct 17, 202228:53
President of FORVR Mood

President of FORVR Mood

Asha Coco, President of Forvr Mood, joins Marketing Matters to talk about her journey in Beauty, what brought her to Forvr mood, and how the brand is changing the narrative around luxury and self-care for Black women. 

Oct 07, 202225:32
Daphne Howland, Retail Dive

Daphne Howland, Retail Dive

Daphne Howland, Senior Reporter at Retail Dive, joins Marketing Matters to discuss Marketing News of the week including Gatorade getting into the supplements industry with branded gummies, Amazon freezing corporate hiring in its retail business for the rest of the year, Victoria's Secret Branding pivot and more!



Oct 07, 202227:34
Jason Harris, Co-Founder & CEO Mekanism

Jason Harris, Co-Founder & CEO Mekanism

Jason Harris, Co-Founder & CEO Mekanism, joins Marketing Matters to talk about Trends and Memes and how they can affect marketing and advertising!

Oct 06, 202222:25
Marty Swant, Senior Reporter at Digiday

Marty Swant, Senior Reporter at Digiday

Marty Swant, Senior Reporter at Digiday, joins Marketing Matters to talk about Marketing News of the week including Walmart entering the Metaverse with Roblox Experiences. 

Oct 06, 202230:31
Hrish Lotlikar, Co-Founder & CEO, SuperWorld

Hrish Lotlikar, Co-Founder & CEO, SuperWorld

Hrish Lotlikar, Co-Founder & CEO of SuperWorld joins Marketing Matters to talk about SuperWorld and the Virtual World in Augmented Reality! 

Sep 02, 202214:41
Janine Yorio, CEO of Everyrealm

Janine Yorio, CEO of Everyrealm

Janine Yorio, CEO of Everyrealm, joins Marketing Matters to talk about Real Estate in the Metaverse and the future of real estate!

Sep 01, 202213:38
Tommaso Di Bartolo, Co-Author, "Navigating The Metaverse”

Tommaso Di Bartolo, Co-Author, "Navigating The Metaverse”

Tommaso Di Bartolo, Serial Entrepreneur, Startup Investor, Author, Advisor, and Faculty at the University of California Berkeley joins Marketing Matters to talk about navigating the Metaverse, real estate in the Metaverse, how companies can get involved and predictions for the future! 


 He’s also the co-author of "Navigating The Metaverse”.

Sep 01, 202223:36
Chief Marketing Officer, Outback Steakhouse
Aug 19, 202222:45
Peter Adams, Senior Reporter of Marketing Dive

Peter Adams, Senior Reporter of Marketing Dive

Peter Adams, Senior Reporter of Marketing Dive, joins Marketing Matters to discuss Marketing News of the week including Miller High Life's New Ice Cream Treats that Taste Like a Dive Bar, Walmart Strikes Streaming Deal with Paramount+, and Virtual Influencers including Miquela, a top CGI influencer! 

Aug 19, 202230:05
Hilton SVP, Global Brand & Enterprise Marketing

Hilton SVP, Global Brand & Enterprise Marketing

Amy Martin Ziegenfuss, Senior Vice President of Global Brand & Enterprise Marketing at Hilton joins Marketing Matters to talk about their First Global Brand Platform “Hilton. For the Stay” Putting the Hotels Back into Hotel Marketing! 

Aug 12, 202222:42
Lauren Thomas, CNBC Retail Reporter

Lauren Thomas, CNBC Retail Reporter

Lauren Thomas, Retail Reporter at CNBC, joins Marketing Matters to discuss Marketing News of the week including Everlane's anti-inflation sale, Layoffs at startups such as Warby Parker and Allbirds, Large Indiana employers Eli Lilly and Cummins speak out about the state’s new restrictive abortion law, and more!
Aug 12, 202229:48
Senior Manager, Honda Marketing

Senior Manager, Honda Marketing

Jessika Laudermilk, Senior Manager for Honda Marketing at American Honda Motor Company, Inc., joins Marketing Matters to talk about the pandemics impact on Honda Marketing, the Honda Civic Tour, coping with rising fuel prices and more! 

Jul 28, 202224:57
Daphne Howland, Senior Reporter, Retail Dive

Daphne Howland, Senior Reporter, Retail Dive

Daphne Howland, Senior Reporter at Retail Dive, joins Marketing Matters to discuss Marketing News of the week including Macy's announcing small-format stores, Walmart slashing prices on clothing and other products, SoulCycle bribing Peloton riders to return to the studio and more! 

Jul 28, 202227:38
Chief Marketing Officer, KFC U.S

Chief Marketing Officer, KFC U.S

Nick Chavez, Chief Marketing Officer for KFC U.S, joins Marketing Matters to talk about his journey, Marketing an iconic brand, new campaigns, engaging young consumers and more! 

Jul 25, 202221:12
Chief Marketing Officer, Wheels Up

Chief Marketing Officer, Wheels Up

Lee Applbaum, Chief Marketing Officer at Wheels Up, joins Marketing Matters to talk about the transformation of private aviation! 

Jul 21, 202216:15
Head of US Marketing, The LEGO Group

Head of US Marketing, The LEGO Group

Cristina Liquori, Head of US Marketing at The LEGO Group, joins Marketing Matters to talk about the history of the brand, celebrations for their 90th Anniversary , their 2022 Pride campaign called "The A-Z of Awesome" and much more! 

Jul 21, 202218:52
Head of Brand Marketing, Favor (formerly The Pill Club)
Jul 07, 202225:33
Suzanne Kapner, Wall Street Journal

Suzanne Kapner, Wall Street Journal

Suzanne Kapner, Reporter for The Wall Street Journal, joins Marketing Matters to discuss Marketing News including Old Navy's Plus Size Experiment, Bed Bath Beyond CEO's Exit, and how Big retailers like Target and Walmart have been seeing large amounts of excess inventory!

Jul 07, 202227:19
Mekanism, Co-Founder & CEO

Mekanism, Co-Founder & CEO

Jason Harris, the co-founder & CEO of award-winning creative advertising agency Mekanism, joins Marketing Matters to talk about Modern Marketing and his work with iconic brands including Peloton, Ben & Jerry’s, Jose Cuervo, Alaska Airlines, Charles Schwab, OkCupid, among others!

May 22, 202218:11
Peter Adams, Reporter of Marketing Dive

Peter Adams, Reporter of Marketing Dive

Peter Adams, Reporter of Marketing Dive, joins Marketing Matters to talk about How Coke and Pepsi's rivalry shaped marketing — and where it goes next!

May 22, 202218:24
Avocados From Mexico, VP of Marketing and Innovation

Avocados From Mexico, VP of Marketing and Innovation

Ivonne Kinser, Vice President of Marketing and Innovation for Avocados From Mexico, joins Marketing Matters to talk about how the brand is celebrating Cinco de Mayo, the second biggest consumption occasion in the U.S. for avocados and guacamole!

May 05, 202224:15
Baskin Robbins, VP of Marketing and Culinary

Baskin Robbins, VP of Marketing and Culinary

Jerid Grandinetti, Vice President of Marketing and Culinary at Baskin-Robbins, joins Marketing Matters to talk about their brand refresh including a new logo, branding and packaging, in its first major re-launch for the U.S. and Canada in nearly two decades! The new theme encourages customers to appreciate life’s moments through the tagline “Seize the Yay.” To celebrate the refresh, the ice cream chain debuted three new flavors and launched its first line of merchandise, including clothing, hats and a bike. 

Apr 28, 202218:45
Instacart Head of Marketing on their New Brand Identity

Instacart Head of Marketing on their New Brand Identity

Laura Jones, Head of Marketing at Instacart, joins Marketing Matters to talk about the company's brand refresh and new logo designed to reflect the evolving nature of the company and match the speedy growth of the grocery delivery landscape!

Apr 28, 202215:17
Lauren Thomas, Reporter for CNBC covering the Retail Industry

Lauren Thomas, Reporter for CNBC covering the Retail Industry

CNBC Reporter Lauren Thomas joins Marketing Matters to talk about Marketing News of the week! Topics include Netflix's Advertising Plans, Meta opening its first retail store, and Lululemon launching a membership program, part of a plan to reach $12.5 billion in revenue in five years!
Apr 28, 202218:24
Head Of Global Marketing, Eat Just, Inc.

Head Of Global Marketing, Eat Just, Inc.

Tom Rossmeissl, Head Of Global Marketing at Eat Just, joins Marketing Matters to talk about using their Earth Day campaign to name lawmakers on their lack of action regarding climate change, as well as those who deny its existence.

Apr 21, 202217:39
Liquid Death's SVP of Marketing

Liquid Death's SVP of Marketing

Dan Murphy, SVP of Marketing at Liquid Death, joins Marketing Matters to talk about their edgy Earth Day Campaign, and Modern Marketing! 

Apr 21, 202217:13
Kathryn Lundstrom, Adweek's Sustainability Editor *Earth Week*

Kathryn Lundstrom, Adweek's Sustainability Editor *Earth Week*

Kathryn Lundstrom, Sustainability Editor for Adweek, joins Marketing Matters to talk about Marketing and Advertising news through a climate lens. 

Apr 21, 202217:38
Decentraland, Head of Metaverse Fashion Week

Decentraland, Head of Metaverse Fashion Week

Dr. Giovana Graziosi Casimiro, Content Producer at Decentraland Foundation and Head of Metaverse Fashion Week, joins Marketing Matters to talk about the first-ever Metaverse Fashion Week and her role at Decentraland! 

Apr 07, 202216:47
Anheuser-Busch InBev on Marketing In the Metaverse

Anheuser-Busch InBev on Marketing In the Metaverse

Julie Garneau, Senior Director of Business Operations & Strategy at Anheuser-Busch InBev, joins Marketing Matters to talk about launching a Global Brand into the Metaverse. 

Apr 07, 202216:55
Suzanne Kapner, Reporter for The Wall Street Journal covering the Retail & Fashion Industries

Suzanne Kapner, Reporter for The Wall Street Journal covering the Retail & Fashion Industries

Suzanne Kapner, Reporter for The Wall Street Journal covering the retail and fashion industries, joins Marketing Matters to discuss the following stories: 

  • Crowd chaos forces London store to close amid launch of MoonSwatch collection
  • Luxury Retailer Farfetch invests in Neiman Marcus
  • Sandal maker Birkenstock is reportedly pushing retailers to pull similar styles from other brands from their shelves
Apr 07, 202219:06