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Marketing Mayhem

Marketing Mayhem

By Inge Hamersma & Laura Barnowski

Podcast on future trends in marketing and communications.
Currently playing episode

#3: Podcast Advertising: How to leverage the opportunities it brings

Marketing MayhemApr 14, 2023

00:00
19:54
#3: Podcast Advertising: How to leverage the opportunities it brings

#3: Podcast Advertising: How to leverage the opportunities it brings

Video is what it’s all about these days, right? While consumers are increasingly being bombarded on a daily basis with various types of video content, how can brands still cut through the noise in the future and actively connect with possible consumers? In this podcast, we highlight an alternative solution: producing your own ‘noise’ by focusing on audio. We examine the opportunities that podcast marketing may bring to brands, the different forms of podcast advertising there are, and how brands can leverage podcasts’ rapidly increasing reach for marketing purposes.


The podcast is based on academic and industry-relevant research and there is a full list of sourced materials available.

Apr 14, 202319:54
#2: Chatting up: Exploring ChatGPT and the future of Generative AI in marketing
Apr 14, 202320:34
#1: Blockchain and the Metaverse: Marketing in immersive, digital worlds

#1: Blockchain and the Metaverse: Marketing in immersive, digital worlds

Though the Metaverse has not kicked off as much yet as Meta would have liked it to, the future for this blockchain-based immersive, digital space looks promising. In this podcast, we will shine a light on what the future holds for blockchain and the Metaverse, what consumers' attitudes towards them are like, and how these concepts will change the industry.


The podcast is based on academic and industry-relevant research and there is a full list of sourced materials available.

Apr 14, 202328:22