Marketing Mayhem
By Inge Hamersma & Laura Barnowski
Marketing MayhemApr 14, 2023
#3: Podcast Advertising: How to leverage the opportunities it brings
Video is what it’s all about these days, right? While consumers are increasingly being bombarded on a daily basis with various types of video content, how can brands still cut through the noise in the future and actively connect with possible consumers? In this podcast, we highlight an alternative solution: producing your own ‘noise’ by focusing on audio. We examine the opportunities that podcast marketing may bring to brands, the different forms of podcast advertising there are, and how brands can leverage podcasts’ rapidly increasing reach for marketing purposes.
The podcast is based on academic and industry-relevant research and there is a full list of sourced materials available.
#2: Chatting up: Exploring ChatGPT and the future of Generative AI in marketing
The end of 2022 marked the beginning of a new era in AI. The launch of ChatGPT, a language model developed by OpenAI that produces text based on any given prompt, is seen as a revolutionary AI tool impacting many sectors, including marketing. In this podcast, we will explain why ChatGPT is currently going viral, how it can be utilised for marketing and content creation, as well as what the future of Generative AI in marketing holds.
Link to Ryan Reynold's video using ChatGPT: https://www.youtube.com/watch?v=_eHjifELI-k
The podcast is based on academic and industry-relevant research and there is a full list of sourced materials available.
#1: Blockchain and the Metaverse: Marketing in immersive, digital worlds
Though the Metaverse has not kicked off as much yet as Meta would have liked it to, the future for this blockchain-based immersive, digital space looks promising. In this podcast, we will shine a light on what the future holds for blockchain and the Metaverse, what consumers' attitudes towards them are like, and how these concepts will change the industry.
The podcast is based on academic and industry-relevant research and there is a full list of sourced materials available.