Marketing O'Clock - Weekly Digital Marketing News Focused on PPC, SEO & Social Media

Facebook Platform Update, Major Snapchat Ads Manager Updates & more! - Marketing O'Clock

An episode of Marketing O'Clock - Weekly Digital Marketing News Focused on PPC, SEO & Social Media

By Search Engine Journal
About
Marketing O'Clock is the premier digital marketing podcast, covering all things SEO, PPC, and social media marketing. Every Friday the Cypress North team dives deep into the latest online marketing news, studies, trends, and updates and examines how they will impact your real-life KPI's. Join us for actionable tips and strategies to employ in your campaigns along with discussions (and sometimes rants) about what works, what doesn't, and what has us shaking our heads this week. Don't miss Marketing Oclock each and every Friday.
More places to listen
Marketing O'Clock is the premier digital marketing podcast, covering all things SEO, PPC, and social media marketing. Every Friday the Cypress North team dives deep into the latest online marketing news, studies, trends, and updates and examines how they will impact your real-life KPI's. Join us for actionable tips and strategies to employ in your campaigns along with discussions (and sometimes rants) about what works, what doesn't, and what has us shaking our heads this week. Don't miss Marketing Oclock each and every Friday.

More places to listen

Search Console Got the Message. A Message Panel Arrives for Webmasters - Ep. 99
This week the full gang is back! Greg, Shep and Jess talk about Larry and Sergey stepping down from BackRub (I mean Alphabet), new messaging in Search Console, and a new "My CPU is a Neural Net Proccessor" local search update. Plus in this week's WTH, we cover the Liam Bot - UHHHHHH? What? And our must-read marketing article of the week has 12 tips for your 2020 social media.
1:01:47
December 6, 2019
Bid farewell to blind smart bidding. Top bidding signal reporting is here. - Ep. 98
Google Ads provides top bidding signal transparency, Google Analytics works on improving attribution models, Twitter initiates an account clean up, YouTube TV Masthead Ads are now available to all advertisers, marketers question if voice search has lived up to the hype, Instagram offers a behind the scenes look into its explore page, and Facebook comments on testing a facial recognition app with their employees.
1:04:21
November 29, 2019
Google wins the popular vote with new political ad policies. - Ep. 97
TripAdvisor connects advertisers to travelers on its new ads platform, Google Ads updates political policies, reports launch for Google product rich results, Bing beats Google to implementing BERT globally, Spotify can choose your next favorite podcast, virtual influencers take over Instagram, Twitter experiments scheduling tweets, and the internet debates if digital advertising is a hoax.
1:13:44
November 22, 2019
The Need for Page Speed. Google to Reward Fast-Loading Sites. - Ep. 96
Google Ads launches combined audiences, public opinion is requested by the FTC, Google tests rewarding faster sites, publishers express excitement over Google Discover, Instagram from FACEBOOK teases hiding likes in the US, Twitter drafts a deepfake policy, Nike breaks up with Amazon, and this Instagram account exists to expose phony entrepreneurs.
52:54
November 15, 2019
Advertisers are gifted with YouTube Shopping Ads - Ep. 95
Social media influencers read up on new FTC brand guidelines, Bing announces inorganic site structure penalties, Google shopping ads find a home on YouTube's home feed, Facebook limits the number of ads, share Google Ad negative keyword lists, Facebook debuts a loud company brand, Google acquires Fitbit, Tik Tok is under national security review, and these two celebrities join forces to take down misleading ads.
51:59
November 8, 2019
The news aBERT Google's New Update - Ep. 94
In this week's digital marketing news, Google's BERT model interprets the meaning of words, Facebook creates a dedicated News tab, RIPeace Flash, Twitter makes a bold statement in response to the political drama, happy birthday banner ads, create custom shortcuts on Google, and this governor's campaign strategy gets shut down by Facebook.
41:55
November 1, 2019
It’s about time! By Conversion Time Reporting welcomed to Google Ads - Ep. 93
Google welcomes conversion time reporting, Facebook adds search result placements, Google introduces lead form extensions, Facebook explains new strategies for political ads, Adidas re-thinks their digital marketing strategy, RSVP to events on Instagram stories, search audio with Apple, and Instagram filters are banned for having a negative impact on well-being.
53:50
October 25, 2019
Administrative Assistance: New Tools For LinkedIn Admins - Ep. 92
LinkedIn helps businesses optimize their pages with Team Moments, Facebook's new custom templates help push story placements, Shep plays two truths and a lie with Greg. Google rolls out affinity audiences for search, Facebook gets ahead of the holiday season with shopping insights, LinkedIn connects the online world with the physical one through Events Hub, and Facebook is caught paying the price for inflating video metrics.
59:55
October 18, 2019
The User Generation. Google Shopping Displaying User Images In Review Results - Ep. 91
User-generated images welcomed to Google Shopping reviews, Search Console enhances its video reporting, Quora introduces additional targeting options, TripAdvisor Connect launches on Facebook and Instagram, Instagram's following tab peaces out, a Supreme Court ruling could shift how websites are developed, and Amazon gets caught in the middle of a 5-star scheme.
51:15
October 11, 2019
You’re It! Share Your Tags With The Google Tag Manager Community Template Gallery - Ep. 90
Google Tag Manager's Community Template Library makes sharing tags easier than ever. Google Shopping is upgraded local inventory search, price tracking, and a swanky new "Buy on Google" logo. Instagram is testing a tool to build hype around new product launches and encourage users to make purchases from the Instagram app.
53:50
October 7, 2019
Programming Note - This Week Only - The Show Is Moving To Monday (with a Big Announcement)
Greg and Shep hop on the mic to inform everyone that *for one week only* our show is moving to Monday - due to a big, no HUGE, announcement. Thanks for your patience, we'll make it all worthwhile and you'll hear why on Monday when the cat come out of the bag.. Have a fantastic weekend, see you Monday!
00:55
October 4, 2019
Shop 'til You Drop Your Phone. Pinterest's New Shop the Look Ads Feature Multiple Products - Ep. 89
Shopping becomes more dangerous with Shop The Look Pinterest ads, Google shows advertisers how to reach where audiences are watching, choose more Google search previewing options, another year means another (poorly named) Google Core Algorithm update, 52 experts come together to share the best SEO reporting tools, and Amazon debuts their plans for wearable Alexa technology.
44:34
September 27, 2019
New YouTube "Key Moments" may unlock additional search exposure for creators - Ep. 88
Google introduces algorithmic updates to star reviews, Youtube gives insight into videos with timestamps, Facebook ads are about to get a lot more interactive, Instagram takes action against influencer tea, Amazon is under investigation for manipulating search results, Facebook (finally) allows businesses to schedule Instagram posts in advance, and storming Area 51 just reached a whole other level.
58:38
September 20, 2019
NoFollow No More? Google Announces Link Attribute Changes - Ep. 87
This week Greg and Shep share their take on what a no-nofollow means for the internet ... hint - it will BREAK! we cover new Microsoft Advertising features, Quora Ads, Google Ads bidding options and we have our second ever TAKE-OFF where we pit the blazing hot takes of 4 marketers up against each other in a winner take all. All this, plus an article on AdSense alternatives form Kinsta, and much much more. Show notes: https://marketingoclock.com/new-google-nofollows-seo-rank/
59:37
September 13, 2019
Weight No More: Google Organic Search Ranking Factor Survey Results Are In - Ep. 86
Google Search Console automates domain verification, SEO experts weigh in on 2019 Google ranking factors, grab some popcorn for the Twitter showdown of Jason Fried vs. Google, Facebook suffers another security breach, Youtube abbreviates subscriber count, Microsoft adds a new function to Excel, The Office helps diagnose technical SEO problems, and Amazon initiates the future of shopping with Whole Foods.
1:00:15
September 6, 2019
Tis the Seasonality: New Bid Adjustments are Coming to Google Ads
Tis the season for Google Ads special occasion smart bidding, Yelp personalizes their user experience, LinkedIn launches top-secret insights hub, Tik Tok is all the rage, Facebook gets in front of the 2020 election, Twitter works on scheduling feature, Quora's in big trouble, Pinterest fights misinformation with facts, 5 million Google search results are analyzed, and this 2000's start-up company is secretly making a comeback.
1:07:54
August 30, 2019
Google Ads (sort of) Standardizes Bidding Delivery - Ep. 84
Google Ads delivery for search and shopping decelerates, Twitter adds more video bidding options, Youtube may stop targeting kids with ads, Pinterest brings us behind the content classification scenes, Bing keeps being the little engine that could, Google delivery icons disappeared just as fast as they appeared, all SEO strategies don’t need to be identical, and a motorcycle accident turns into an (alleged) sponsored photoshoot.
59:56
August 23, 2019
Clicks Half Empty - Less Than Half Of Google Searches End With a Click - Ep. 83
Google Webmasters tweet third-party hosting advice, the Google monopoly continues to dominate, the secret is out for how to successfully rank locally, manage all your hashtags in one Cool Tool, buy movies within Facebook ads, podcasts continue to be trendy, Tumblr is on the market again for a record low price, and posting to Instagram could be the easiest way to make a million dollars.
1:08:26
August 16, 2019
Google Trips Has Departed. Google Maps For Travel Now Arriving. - Ep. 82
Google Trips may be gone but their features live on through Google Maps, Pinterest’s shopping hub expands catalog capabilities, agencies speak out against Google going behind their backs, tracking competitors Facebook ads has never been easier, interest targeting heads to Spotify, Yelp is changing phone numbers, Youtube viewer records aren’t as factual as they seem, and learn how to see what pages are ranking or driving traffic from Google.
1:08:33
August 9, 2019
Google Ads Close Variants Roll Out To Phrase & Modified Broad Match Types - Ep. 81
Google Ads close variant matching sends the PPC community into a frenzy, Facebook allows advertising in its search results, Google Analytics can now easily report across platforms, apps join the Google Discover family, Snapchat's new Instant Create ad tool focuses on smaller advertisers, Facebook unveils the Business Manager makeover, learn how to make Google Sheets work for your SEO needs, and Chase chooses machines over humans when it comes to copywriting.
1:17:56
August 2, 2019
Introducing Microsoft Advertising Experiments. More Testing Campaigns, Fewer Testy Advertisers - Ep. 80
This week sees big news from Microsoft Advertising (the platform formerly known as Bing Ads), as well as new Facebook News Feed leaks, a GTM Library from the Maestro himself - Simo Ahava and more. Plus Greg and Shep breakdown the cons of sleeping in a moderately used Wienermobile, discussed the magic of Top Gun Algo Update names and did a first ever dramatic reading from a Tweetstream in this week's Take of the Week. 
57:19
July 26, 2019
Demographics & Audiences Make Their Way To Google Search Ads - Ep. 79
Facebook rolls out its new Ads Manager platform, Twitter's desktop feed redesign goes live, Google search targeting gains the same capabilities as display targeting, Youtube makes it easier for creators to earn revenue, Nick Kolenda shares 31 tricks to improve your writing, Buffer helps with analyzing social media performance, and beware of any apps that want to own your face.
1:00:15
July 19, 2019
New Facebook Monetization Solutions Make Cents For Content Creators - Ep. 78
Microsoft gives advertisers the ability to create hundreds of different ad variations, Pinterest adds new video capabilities, Facebook focuses on its creators, 30k followers gives you celebrity status, we explore Data Studio Explorer, and The Rework Podcast squeezes a six-hour interview into a must listen search engine optimization episode.
53:12
July 12, 2019
'Bot Time: Robots Exclusion Protocol Becomes Official - Ep. 77
Google robots dominate the news with unsupported rules, open sourcing and an exclusion protocol specification, reach estimates return to Facebook, Linkedin Ads includes retargeting, Youtube pushes for augmented reality ads, Twitter works on hiding tweets, Flux Guard allows us to track website changes, and the future has arrived with FaceTime eye contact correction.
53:09
July 5, 2019
Google Text Ads Take A Test Ride On The Carousel - Ep. 76
Google text ads are trying out the carousel, Google My Business intensifies competition against Facebook pages, Linkedin pages introduce five new call-to-action buttons, the secret of converting Instagram ads is revealed, testing your video ads with Youtube's mockup tool is free, and branded proposals are the latest in influencer trends.
42:32
June 28, 2019
Pinterest’s ‘Complete The Look’ Pushes E-commerce Efforts Closer to Checkout - Ep. 75
In this week's digital marketing news, Google's under fire for stealing content, Pinterest gets technical with their new Complete The Look system, we look into how much traffic Google is taking for themselves, Facebook announces its new Libra cryptocurrency, we debate Google's daily budget rules, Julia Olennikova gives us 39 PPC tools for paid advertisers and more. Read the full show notes at https://marketingoclock.com/pinterest-complete-the-look/
58:48
June 21, 2019
What The 2019 Internet Trends Report Means For Marketers - Ep 74
 This week's digital marketing news features a breakdown of Mark Meeker's 333 slide Internet Trends report (and what it means for marketers), cover new Conversion bidding by campaign rollouts and more diversity in the search results. We've also got the hottest takes of the week from Sarah Burke, a WTH from a webmaster that gave up after the June 2019 Core Update and have a great tool to help do better with Shopping Ads and a Must Read Marketing Article showcasing all of the SERP features. Read the full show notes at  https://marketingoclock.com/what-the-2019-internet-trends-report-means-for-marketers/ 
47:07
June 14, 2019
News & Health Sites Targeted In Google’s June 2019 Core Update - Ep. 73
This week's digital marketing news features a rare occurrence of a Google core update announcement, fighting keyword cannibalisation, new facebook ad video creation tools, organic branded content used as Instagram ads, the future (or lack thereof) of political advertising, more evidence building against the Google monopoly and teenagers airdropping unsuspecting strangers memes for fun. Read the full show notes at https://marketingoclock.com/google-core-update-2019/
50:53
June 7, 2019
Off The Clock: Alexandra Suazo
On this episode of Off The Clock, Greg sits down with Senior Manager of Digital Marketing & Strategy at Mattel, Alexandra Suazo. Listen in as she takes us along her digital marketing journey, how she got her foot in the door, what she has learned, what she is continuing to learn, and how she has managed to create a new digital push for the iconic American Girl brand. Read the full show notes at https://marketingoclock.com/off-the-clock-alex-suazo/
36:17
June 4, 2019
Favicons Gone Wild - Ep. 72
In this week’s digital marketing news, Google’s favicons are already causing trouble, Twitter allows up to four people on the same live video, North Face gets shut down after boasting about their brilliantly dumb marketing strategy, this week’s marketing article breaks down an SEO audit, and the first launch of an influencers clothing brand might be the last launch. Read the full show notes at https://marketingoclock.com/google-favicons-gone-wild/
42:46
May 31, 2019
A Landscape Move for IGTV - Ep. 71
In this week's digital marketing news, Instagram breaks away from vertical IGTV videos, Google welcomes icons into Google Search, Linkedin Ads tab added to pages, Google "forgets" to notify everyone about their new Google Images plan, Tesla makes an interesting choice for its new social media manager, and it's not a big deal, but Google is stalking your every online shopping move.  Read the full show notes at https://marketingoclock.com/igtv-landscape-video/
40:44
May 24, 2019
What You Need To Know From Google Marketing Live - Ep. 70
If you didn't have the chance to grab a front row seat to Google's Marketing Live Conference this week, Greg and Jess have come to the rescue. On Episode 70, we dive into the biggest takeaways from Google including gallery ads, 6-second bumper machine videos, Discovery campaigns, connected TV, Performance Planner, and buying directly from Youtube videos. We also cover new Google Sheets features, a guide for how-to snippets, and Google Trips. Plus, you won't believe the stunt fans pulled on the Game of Thrones writers for the final season. Check out the full show notes here: https://marketingoclock.com/google-marketing-live-2019/
47:07
May 17, 2019
The New Facebook Video Algorithm - Ep. 69
In this week’s digital marketing news, Greg and Jess cover the evergreen Googlebot, better Google search news coverage and podcast support, updated Facebook video ranking factors, SEO tools, Google dominating the internet, negative keywords introduced to Amazon sponsored ads, digital advertising exceeding $100B for the first time in history, and dogs shopping for their own toys online. Read the full show notes here: https://marketingoclock.com/new-facebook-video-algorithm/
49:03
May 10, 2019
Off The Clock: Kirk Williams
Kirk Williams is best known for his work in the paid search space. He's made the Top 25 influential PPC (3 years in a row) and Top 13 PPC Experts according to Search Engine Journal. From working maintenance on his college campus to owning his own marketing agency, Kirk has come a long way. Today, Kirk runs his own marketing agency called Zato Marketing, regularly writes for Search Engine Land, PPC Hero, and Bing, and is an international PPC speaker at numerous digital marketing conferences. Join Greg Finn for this special episode of Off The Clock where we break down Kirk's digital marketing journey. Listen in to learn how Kirk got started, what he has learned along the way, what he hates in digital marketing, and how he manages to run two companies while managing a family of five. Read the full show notes here: https://marketingoclock.com/off-the-clock-kirk-williams/
37:01
May 7, 2019
Bing Ads Becomes Microsoft Advertising - Ep. 68
In this week's digital marketing news, Bing Ads evolve into Microsoft Advertising, Google My Business is on the hunt for money, Microsoft Advertising takes on Google with unique features, Facebook turns to the future of privacy with a design makeover, Amazon is on the lookout for a doorbell crime journalist, and we break down the must-know content marketing statistics. Read the full show notes at https://marketingoclock.com/bing-ads-name-change-ep-68/
45:05
May 3, 2019
What Slowed Growth in Paid Search Spending Means For You - Ep. 67
On this episode of Marketing O’Clock, Merkle reports on digital marketing trends for Q1 of 2019, ads may become inevitable for Netflix, we learn how Google Data Studio can be utilized for Facebook ads, Vimeo launches Showcase, Greg goes on a Twitter rant, Hertz website design nightmare becomes a reality, and Instagram begins testing different ways you can see your total like count. Read the full show notes at https://marketingoclock.com/slow-growth-paid-search-ep-67/
47:21
April 26, 2019
Facebook Ad Manager Gets A Facelift - Ep. 66
In this week’s digital marketing news, Facebook Ads Manager announces updates including a new interface design, Google delivers on publishing real URLs for AMP, you can become teammates on Linkedin, and cell phones may steal the #1 position for seeking out entertainment in 2019 (sorry television).
40:16
April 19, 2019
A Major Google De-Indexing Bug And More Facebook Ad Controls - Ep. 65
In this week's digital marketing news, Google’s search index is back to normal after some technical issues, brands have greater control over what Facebook content their ads are shown with, Google Discover data comes to search console, we check out the most interesting 2019 blogging statistics, and so much more. Read the full show notes at https://marketingoclock.com/google-bug-facebook-controls-ep-65/
43:19
April 12, 2019
Facebook's Ad Library Now Catalogs More Than Just Political Content - Ep. 64
In this week's digital marketing news, Facebook users get a backstage pass to how ads are targeting them, call-to-action buttons are added to Bing ads, Snapchat turns into a Bitmoji gaming system, Greg orders 40,000 cucumbers from our local Walmart, and apparently whispering into a microphone is important for your brand... Read the full show notes at https://marketingoclock.com/facebook-ad-library-ep-64/.
48:50
April 5, 2019
Off The Clock: Kyle Pucko
Kyle Pucko first got a taste for hard work at the age of 14 when he was hired to pick strawberries in his hometown. Those valuable lessons would stay with him all throughout college where his digital marketing career began to take form. From working as a tour guide and college admissions counselor, Kyle soon found himself running the digital marketing department at his school. Since then, Kyle has taken it upon himself to find the best and easiest solution for common everyday digital marketing problems. Kyle Pucko is currently the co-founder of GeoFli, a digital marketing agency that focuses on easily changing website content based on the users location. Read the full show notes at https://marketingoclock.com/off-the-clock-kyle-pucko/.
31:46
April 2, 2019
Goodbye Google AdWords Editor, Hello Google Ads Editor - Ep 63
This week the gang covers the deathknell of Google AdWords (thanks to a shiny new & bright Google Ads Editor), some new custom Audiences in Bing, a Google blunder with pagination and so much more digital marketing news. In addition to an awesome resource for finding royalty free photos, Greg and Jess talk about an amazing source for Data Studio reports, rad new dynamic Gmail elements that keep you up-to-date in real time, and humans are becoming more of a luxury than technology - YEEEEE!  Plus the normal hilarity ensues including the discovery of a slew of professions that Greg didn't even know he had! Read the full show notes down below.   FULL SHOW NOTES: https://marketingoclock.com/google-ads-editor-ep-63/ Show notes: Must Read Marketing Article of the Week: 41 Places to Find Free Images Online That You Will Actually Want to Use This Week’s Digital Marketing News: Custom Audiences: Target customers with your own data Editor gets the Google Ads treatment: Google Ads Editor 1.0 out now SEOs frustrated by Google’s belated pagination announcement
40:51
March 29, 2019
Deep Dive: Shoppable Ads on Google Images
Google images has become the go-to for searching images on the internet. And for years it operated as an ad-free zone. At least, until last year. Google images now hosts sponsored shopping ads at the top of their image search results which means, it's a new way for businesses to reach potential customers. Listen to this episode of Deep Dive where Greg and Jess cover the 5 ½ W’s (who, what, where, when, why, and how) of Shoppable Ads on Google Images. Read the full show notes at https://marketingoclock.com/deep-dive-google-images-ads/
13:49
March 26, 2019
Insta Carte Blanche - Ep. 62
This week in digital marketing news, Instagram becomes an online shoppers paradise (designer litter boxes and all), Facebook takes action against  the negative side of targeting, and Google finally announces their official core update name. Plus, the true spending of political ads on Facebook is revealed and Brian Peters from Buffer shows us the art of caption engagement. Read the full show notes at https://marketingoclock.com.
36:12
March 22, 2019
Off The Clock: Eric Enge
Beginning as an engineer, Eric Enge slowly found his way into the world of SEO. Learning from his family of university professors, Eric developed an edge in the engineering industry which eventually led to his future career in marketing. But Eric's most notable award will always be winning the 1985 foosball world championship (Greg's dream). Eric Enge is a US Search Personality of the Year winner, Landy Awards: Search Marketer of the Year winner, co-author of "The Art of SEO", founder of Next10x Digital Marketing Conference, former founder and CEO of Stone Temple, and currently a general manager of Perficient Digital. Eric is also a contributor to Forbes, Search Engine Land, Search Engine Watch, Copyblogger, Moz, Marketing Land, and Social Media Today. Listen to his digital marketing journey on this episode of Off The Clock. Read the full show notes at https://marketingoclock.com/off-the-clock-eric-enge/.
39:18
March 19, 2019
Actionable New Metrics For Facebook Ads - Ep. 61
 Today, Greg and Jess broke down the granular new metrics that Facebook is releasing, talked about a new Google Core Update - aka the Core March 12th 2019 Update, aka Florida 2, aka The March 2019 Core Update 😕, and talked about Policy Manager, a new tool that helps you keep your slammers in check! We also compared everything to Black Mirror and included some hot Nic Cage chat. In the WTH of the week, we pontificated about how sweet our codec avatars will be, we featured a cool new Chrome plugin that helps you block hate, and had a MRMAOTW from Vanessa Fox of Keylime Toolbox.  Oh, and in the Shootin' The Heck Segment - Jess had some ideas to poke holes in. 👉 All on this week's episode: https://marketingoclock.com/actionable-new-metrics-for-facebook-ads-ep-61/
39:32
March 15, 2019
Deep Dive: Facebook’s Campaign Budget Optimization Migration
We've got major news. Well, technically Facebook has major news. In a few short months, you will no longer be able to set budgets at the ad set level in Facebook Ads. Instead, Facebook's campaign budget optimization will become the default setting for all campaigns. Listen to this week’s Deep Dive as we unpack everything you need to know before this major September 2019 update.
24:20
March 12, 2019
Picture This: Google Images Adds Ads - Ep 60
On today's show we cover Ads in Google Images (!), new Pinterest Catalogs & Shopping functionality and an upgrade to offers in Google My Business. Other news includes a new Influencer ad targeting type in Facebook/IG, new Bing bid types, more social shenanigans, a new Google Ads API, Yelp taking on Angie List and Angie's List and we made up a new Jenner-based acronym game.  Our WTH covers "the physical world" and BuzzFeed's efforts towards it and our Cool Tool is from Microsoft - and an app that brings the physical world digital. Lastly, our Must Read Marketing Article of the week comes from Wil Reynolds at Seer with a fantastic look at Microsoft Power BI. Show notes: https://marketingoclock.com/picture-this-google-images-adds-ads-ep-60
40:06
March 8, 2019
Off the Clock: Joe Martinez
Joe Martinez’s digital marketing story began with him working his dream job as a professional radio DJ. Today, Joe is the Director of Client Strategy at Clix Marketing, a thought leader in the paid search space and a PPC innovator. Joe also writes and speaks for publications like Search Engine Land, Marketing Land, Word Stream, SMX, PPC Hero, Hero Conference, Quora, SEM Rush, Pubcon, and Unbounce. Listen now to the full story behind the drastic career changes that shaped Joe Martinez’s digital marketing journey.
38:10
March 5, 2019
Video Plays Its Way Into Google Responsive Display Ads - Ep. 59
Today, Greg and Jess covered (really) big news about video becoming available on the Google Display Network, as well as the impending death of Google’s Average Position Reporting (RIP). They also cover digital marketing news varying from new call-only ads in Google, bulk ad editing in Quora, and a new Facebook Ads Manager (?!).  All this, plus our WTH of the week: episode numbers in podcast titles are getting banned on certain podcast editors (Ep. 59 here, folks!), and our Cool Tool: a tool that allows you to see SERPs from different countries and languages.
43:14
March 1, 2019
Deep Dive: Pay for Conversions in Google Ads
Listen in as Greg and Jess walk you through pay for conversions in Google Ads. Learn the 6 W's of PFC; who, what, where, when, why, and wow! And more importantly, if PFC is the right choice for your Google Ads campaign.
22:35
February 26, 2019
Even more Google My Business innovation - Ep. 58
In this week's Marketing O'Clock, Greg and Jess talked about even more Google My Business innovation, covered the shocking news that digital is here to stay, and talked about phonebooks and who needs them anymore.
32:09
February 22, 2019
Off The Clock: Rae Dolan
Rae Dolan is the co-founder of PushFire, co-owner of AMI House Buying, co-owner of AMI Investments, and a real estate agent living out her passion. She's spoken at multiple events like Webmaster’s World, SMX, SearchHOU, Affiliate Summit East, LeadsCon, SEOClass Workshop Series, and has regularly written for Search Engine Land and Marketing Land. She's won multiple awards and is seen as a thought leader in the affiliate and SEO community.
1:07:52
February 19, 2019
Google Assistant Ad Delivery - Ep. 57
Google Assistant plays with the idea of delivering ads in their results, Linkedin looks to the future of video, and Reddit Ads expand on their performance update with an improved conversion pixel.
41:00
February 15, 2019
Deep Dive: Reddit Ads Updates
The first Reddit Ads update of 2019 is here and Greg and Jess have a few thoughts about it. Reddit has expressed their interest in offering more options for marketers but did this update miss the mark? This week, we're diving deep into what the update includes, how to navigate it, and how you should adjust your Reddit Ads campaign strategy moving forward.
12:51
February 12, 2019
Facebook Ad Targeting - Ep. 56
Facebook ads introduces an updated house income targeting option, budget optimization moves to the campaign level, and a new ‘why am I seeing this’ button will be rolling out to all Facebook users to give them a behind the scenes look at how they’re being marketed to.
45:20
February 8, 2019
Off The Clock: Jon Henshaw
When the internet started to take off, Jon Henshaw was presented with an interesting opportunity. And, if he's learned one thing, it's to always take a great opportunity. Today, Jon works as a Senior SEO Analyst at CBS Interactive.  Henshaw is also the founder of Coywolf Marketing, a provider of webmaster resources and digital marketing insights, and runs the Coywolf podcast. But every destination has a story. Listen in as we discover the path that led Jon to where he is now, what his failures taught him, and how he never lost his curiosity itch.
1:13:10
February 5, 2019
Facebook, Instagram, Whatsapp messengers integrated - Ep. 55
Facebook, Instagram, Whatsapp messengers integrated together in Zuckerberg's big plans for the future, Search Console has some new updates, and Google text ads can now show on YouTube search results.
41:43
February 1, 2019
Deep Dive: Google Responsive Display Ads
Our second episode of Deep Dive is here. In this new Marketing O’Clock segment, Greg and Jess choose any topic from our weekly show to tell you everything you need to know. Google Responsive Display Ads are the ripped headline for this weeks episode. We’re going to dive into what an RDA is, the pros and cons, best practices, and if this is something you or your company should be looking into more. Full show notes can be found at http://marketingoclock.com
20:12
January 29, 2019
Reddit Ads Updated - Ep. 54
On this weeks episode, we obsess over the Reddit Ads update, we look into the data behind Google’s “Monopoly”, we see how Linkedin’s new interest targeting is making advertisers lives easier, and we discuss how page speed is more important to marketing than you may have previously thought. Full Show Notes at https://marketingoclock.com/
35:47
January 25, 2019
Off The Clock: Akvile DeFazio
Our second episode for Off The Clock, a new Marketing O’Clock segment where Greg interviews top leaders in the digital #marketing industry, is joined by Akvile DeFazio. Akvile currently runs her own agency, AKvertise, and is the author of her first book, "The Small Business Guide to Facebook Ads." She has over a decade of experience in the industry and has been a featured speaker at major marketing events including the Search Marketing Expo. Listen in to hear all about her advice and journey through the digital marketing world.
23:53
January 22, 2019
Newspack by Google launched - Ep. 53
Newspack by Google launched for local and small newsrooms, Amazon Sponsored Product Ads get new bidding, Twitter sees color-coded Tweets in a new beta, and Facebook political ads aim to become more transparent in this week’s digital marketing news.
38:24
January 18, 2019
Deep Dive: 2019 Digital Marketing Trends
Responsive ads, video ads, Google custom intent audiences, and Facebook creative hub: these are just a few of what to watch out for in digital marketing in 2019. Greg and Jess go into detail on these topics in Marketing O’Clock’s first-ever Deep Dive episode: 2019 Trends.
53:46
January 15, 2019
Repost Instagram On Multiple Accounts - Ep. 52
 Instagram repost capability was added this week so users can now regram simultaneously on multiple accounts and Google search results were manipulated for propaganda in this week’s digital marketing news.  Show Notes at https://marketingoclock.com/
34:59
January 11, 2019
Off The Clock: Casie Gillette
This is the first episode for Off the Clock, a new Marketing O’Clock segment where Greg interviews top leaders in the digital marketing industry.  Our first guest for Off the Clock is Casie Gillette, Director of Digital Marketing at KO Marketing. Casie has been a featured speaker at events like MozCon, SearchLove, PubCon, SMX, Search Marketing Summit, Digital Growth Unleashed, State of Search, and HereoConf, to name a few. Visit our website for more: https://marketingoclock.com/
25:40
January 8, 2019
Facebook CTA Stickers Added in Stories - Ep. 51
Facebook CTA stickers are added to their stories feature, directing users to ‘shop now,’ ‘get directions.’ ‘book now,’ and ‘call now.’ Google featured snippets can now jump to section of content it’s sourcing, and Alexa skills in the U.S. doubled by number in 2018 in this week’s digital marketing news. Show notes: https://marketingoclock.com/facebook-cta-stickers-stories-ep-51/?utm_source=podcast&utm_medium=social&utm_campaign=moc
37:35
January 4, 2019
Instagram Update Changes Scrolling Direction - Ep. 50
An Instagram update momentarily changed the direction of scrolling in user’s feeds from up and down to side to side, Bing’s criteria for the close variants to exact match keywords has changed, and Amazon claims that Alexa voice shopping tripled during the 2018 holiday season in this week’s digital marketing news.  show notes: https://marketingoclock.com/instagram-update-50/
37:07
December 28, 2018
Pay For Conversions in Google Ads – Ep. 49
Pay for conversions bidding is added in Google Display campaigns, Facebook partners had access to reading, writing, and deleting messages, and Facebook sued by the District of Columbia over Cambridge Analytica in this week’s digital marketing news. Show notes: https://marketingoclock.com/pay-for-conversions-in-google-ads-ep-49/
40:24
December 21, 2018
Facebook Search Ads Are Back - Ep. 48
Microsoft announces Clarity - a new web analytics tool that provides insights into user behavior, Facebook is relaunching search ads (with very specific parameters) and we find out that there are a group of people that still read print newspapers. Show Notes: https://marketingoclock.com/facebook-search-ads-ep-48/
31:12
December 14, 2018
Tumblr’s New Policy & Marketing – Ep. 47
What does Tumblr's new policy mean for digital marketing? This week's digital marketing news includes this as well as the Quora hack, Google's announcement that its search isn't personalized, rich results expands on Google for questions and answers, and the introduction of indexing API and structured data for livesteams. Oh, Greg ranted about HubSpot & Ads, as Jess talked about a cute Shaggy dog! https://marketingoclock.com/tumblrs-new-policy-marketing-ep-47/
30:39
December 7, 2018
Join The Facebook Watch Party - Ep. 46
Today on Marketing O’Clock we talked about Facebook Watch parties rolling out to everyone, how Facebook is allowing digital marketers and publishers to target locally with Facebook News and Happenings, and how yet another platform has been given the “stories” treatment. Greg talked about the most important video playlist on YouTube and Jess got all bummed out in our new segment - WTH Check out the notes: https://marketingoclock.com/join-the-facebook-watch-party-ep-46/
38:09
November 30, 2018
Bing... Expanding Your Expanded Text Ads & Much More - Ep. 45
Today on Marketing O'Clock we talked about the big Bing ad change, comments/reviews in Google Search, Snapchat's New eCommerce Channel & more! & lots more! Oh and Greg schooled us on all the generations since baby boomers & Jess talked about nano influencers. Check all the articles in our show notes at: https://marketingoclock.com/bing-expanding-your-expanded-text-ads-much-more-ep-45/
32:53
November 21, 2018
Your New Tool To Help Build a More Modern Website & Much More – Ep. 44
Today on Marketing O'Clock we talked about LinkedIn Pages refresh, new shopping features on Instagram, the evolution of Google My Business & lots more! Oh and Greg made up some words, Dr. Seuss style! Check all the articles in our show notes at: https://marketingoclock.com/building-a-more-modern-website-much-more-ep-44/
36:32
November 16, 2018
Advanced Analytics for Facebook & Insta - Marketing O'Clock Ep. 43
More analytics coming to Facebook & IG along with with lots of Bing Ads changes. This week Greg & Jess cover this plus new Pinterest Ad units, double the structured snippets and they even perform some French. Follow along with our show notes at: https://marketingoclock.com/advanced-analytics-for-facebook-insta-much-more-ep-43/
30:30
November 9, 2018
Save Your Organic Traffic - Marketing O'Clock Ep. 42
Today we talk about no CTR google results, new Hotel Listings and why you may be next. We discovered more about Google Discover, talked about cheese pickles - Oh and Jess talked about Jonie and Chachi, all on this weeks episode of Marketing O'Clock. Follow along with our show notes at : https://marketingoclock.com/save-your-organic-traffic-much-more-ep-42/
34:08
November 2, 2018
New Audience Targeting On Bing, Facebook Attribution & Much More - Marketing O'Clock Ep. 41
This week we cover Bing and LinkedIn's new audience targeting for Bing search ads, Facebook's attribution model and reporting and much more! Check out the links below for the full show notes: marketingoclock.com
33:07
October 26, 2018
New Product Pins On Pinterest, Facebook Portal Data Collection & Much More – Marketing O’Clock Ep. 4
Must Read Marketing Article Of The Week: • 2018 Search Market Share: Myths vs. Realities of Google, Bing, Amazon, Facebook, DuckDuckGo, & More by Rand Fishkin What we've got lined up for this week's main Marketing O'Clock news: • Pinterest updates Ads Manager, rolls out Product Pins features ahead of holiday shopping • Make better business decisions based on time of ad clicks • It turns out that Facebook could, in fact, use data collected from its Portal in-home video device to target you with ads • Explore product search trends with Shopping Insights Lightning Round Articles that you don't want to miss! • Attackers exploited 3 bugs and Facebook's once-vaunted social graph to steal 29 million users' data • Survey: People plan to use Amazon 3-to-1 over Google for holiday shopping • YouTube now counts 'engagement' for YouTube for action ads at 10 seconds, not 30 • New predefined landing page reports • No character limit for meta descriptions • Twitter makes it easier to see enforcement taken on reported tweets • The next big wave of publisher traffic • Facebook News Feed now downranks sites with stolen content • Facebook Plans Camera-Equipped TV Device • Barry Schwartz Search Personality of the Year • Google My Business Insights adds branded search reporting
31:06
October 19, 2018
New Google Home Hub, Consumers Say 'Bye' To Google+ & Much More -Marketing O'Clock Ep39
Must Read Marketing Article Of The Week: • How To Audit & Validate Accelerated Mobile Pages (AMP) by ScreamingFrog What we've got lined up for this week's main Marketing O'Clock news: • Project Strobe: Protecting your data, improving our third-party APIs, and sunsetting consumer Google+ • Google to record small percentage of calls from ads for quality assurance • Facebook unveils new ad effectiveness tool for Marketing Partners • Google's smart home ecosystem has arrived Lightning Round Articles that you don't want to miss! • Introducing Portal From Facebook: New Video Calling Devices to Connect You With Friends and Family • Bing Ads Editor now supports in-market audiences • September 24th Board Core Update • Pandora launches online analytics tools, announces ad distribution agreement with SoundCloud • YouTube cracks down on duplicate content videos
24:29
October 12, 2018
50 Million Facebook Users Hacked, New YouTube Ad Capabilities & Much More - Marketing O'Clock Ep. 38
Must Read Marketing Article Of The Week: • Do Twitter Ads Really Work? A Surprising Experiment: 17.2 Million Views From a Single Twitter Thread by Ash Read What we've got lined up for this week's main Marketing O'Clock news: • 50 million Facebook user accounts hacked • From discovery to click, new YouTube ads capabilities for more effective video storytelling • Google: Making Quality Links Is Against Google's Webmaster Guidelines Lightning Round Articles that you don't want to miss! • Google Search Console snapshot arrives in search results: • Google confirms 'small' search ranking algorithm update this past week • Google adds new ‘family-led’ attribute to Google My Business profile • Here's how to copy old AdWords column settings to the new Google Ads UI • Publishers on Twitter can now monetize videos viewed by global audiences • Google is building a search engine for fact checks • Expand your global reach with multiple language targeting • Ad groups unveil a new Data Transparency Label • Promoting inclusive storytelling with the Google Podcasts creator program • Reddit 1 billion monthly video views
18:48
October 5, 2018
Google’s Big 20th Birthday Roadmap & Much More – Marketing O’Clock Ep. 37
We celebrate Google’s 20th Birthday today by giving you the recap of their birthday Roadmap and even more news from the #digitalmarketing world this week! #SearchIs20 Watch the full video 👉 (link in bio) - subscribe to our YouTube channel! Must Read Marketing Article Of The Week: • Featured Snippets Resource Center by Eric Enge What we've got lined up for this week's main Marketing O'Clock news: • Google is 20! & Is Improving Search for the Next 20 years! • Introducing Google Discover • Helping you along your Search journeys • Making visual content more useful in Search • Introducing Facebook Stories Ads • Introducing Visual Search On Snapchat Lightning Round Articles that you don't want to miss! • Adding More Choices for Video Ad Buyers • Chrome is a Google Service that happens to include a Browser Engine • Smart Bidding to be used for search partners • Helping people find Pathways to their next job through Search • Creating new policies together
21:41
September 28, 2018
New Bing Machine Learned Insights, Instagram Tests No Hashtags & Much More - Marketing O'Clock 36
What we've got lined up for this week's main Marketing O'Clock news: • Google is giving up some control of the AMP format • Introducing Bing AMP viewer and Bing AMP cache • Bing Ads gives advertisers machine learning-powered insights • Facebook Is Letting Job Advertisers Target Only Men • Amazon is now third-largest digital ad platform in US, closing in on Facebook, Google Lightning Round Articles that you don't want to miss! • Quora introduces Broad Targeting, says audience hits 300 million monthly users • Facebook's Dynamic Ads, Collection Ads are getting a pre-holiday touch-up • Twitter will soon let you switch between chronological and ranked feeds • New Instagram feature could make captions #hashtag-free • Google admits it's using very limited personalization in search results • YouTube gives more creators option to monetize channels • Pinterest opens API to give brands more insights on influencer campaigns https://cypressnorth.com/marketing-oclock/bing-machine-learning-insights
15:19
September 21, 2018
Release Of LinkedIn Dynamic Ads, Google Responsive Display Ads & Much More - Marketing O'Clock 35
On today's episode we cover: Must Read Marketing Article Of The Week:⠀ • Exploring Google’s New Carousel Featured Snippet by The STAT Team⠀ ⠀ What we've got lined up for this week's main Marketing O'Clock news:⠀ • Introducing LinkedIn Dynamic Ads in Campaign Manager ⠀ • Deliver the best message across the web with responsive display ads⠀ • Unveiling a New LinkedIn Groups Experience: A Shared Space to Build Your Professional Communities⠀ • Bring Brands and Products to Life with Instant Experience⠀ ⠀ Lightning Round Articles that you don't want to miss!⠀ • Vertical video ads now available for TrueView and Universal App campaigns on YouTube⠀ • Twitter launches audio-only broadcasting feature on its iOS app and Periscope⠀ • Amazon is stuffing its search results pages with ads — and they seem to be working ⠀ • ppcChat Tweet⠀ • Video in showcase shopping ads Blog: https://cypressnorth.com/marketing-oclock/linkedin-dynamic-ads-responsive-display-ads-ep35/ Video: https://www.youtube.com/watc
13:45
September 14, 2018
Google's Exact Match Expands Again, New Search Console Is Out Of BETA & More - Marketing O'Clock 34
Must Read Marketing Article Of The Week: • How to Create Category Pages That Rank + Convert 10x Higher by Cyrus Shepard What we've got lined up for this week's main Marketing O'Clock news: • Google’s Exact Match Close Variants Expand Again • Google Search Console out of beta, adds more features • Making it easier to discover datasets • Save time with Bing's new Reporting enhancements Lightning Round Articles that you don't want to miss! • Instagram is reportedly developing a dedicated shopping app • Amazon Advertising o New Video Ad Format Gives Brands A Way To Promote Deals On Amazon • Americans are changing their relationship with Facebook • Google Wants to Kill The URL Blog: https://cypressnorth.com/marketing-oclock/google-expands-exact-match-marketing-oclock-ep34 Video: https://www.youtube.com/watch?v=w1xwEw-T5Jk
16:39
September 7, 2018
Introduction Of Ad Strength, Facebook's New Pixel For Groups & More - Marketing O'Clock Ep.33
Jam packed episode this week, here's what we cover: - Google Ads introduces ‘ad strength’ indicator & reporting for responsive search ads - Facebook adds pixel to Groups so marketers can track engaged audiences - Google Search Console query reports now exclude ‘anonymous query’ data from chart totals - Instagram fights back against fake accounts & bad actors with new safety tools - Google Ads Allows Change from the Overview Page - Google adds new ‘veteran-led’ attribute to Google My Business profile - Continuing charm offensive, Facebook creates tool to boost news - publishers’ reach on the platform- - Facebook opens up video ad opportunities to more creators as it takes Watch global - Twitter to enforce new rules around issue ads starting September 30 - Google Converts PDFs To HTML For Indexing In Search - Google Launches Structured Data Codelab - Email Marketing Turned 40 – Now what? See all this and more at: https://cypressnorth.com/marketing-oclock/marketing-oclock-ep33/
15:26
August 31, 2018
Google Ads 3rd Headline Added, Easier Search Console Access & More - Marketing O'Clock Ep.32
Watch this episode of hashtag#MarketingOClock with Greg Finn and Jess Budde to get your weekly dose of the biggest news from the hashtag#digitalmarketing industry this week. From Google Ads adding the 3rd headline to easier facebook mobile-first video ads. Video: https://www.youtube.com/watch?v=DFePx-AznZY&feature=youtu.be Blog: https://cypressnorth.com/marketing-oclock/google-ads-3rd-headline-marketing-oclock-ep32/
14:21
August 24, 2018
“New” Search Console Features, Optimize For Conversions On Quora & Much More – Marketing O’Clock Ep. 31
Join Greg Finn and Jess Budde to get your weekly dose of the biggest news from the #digitalmarketing industry this week. From “new” Search Console features to Google’s fun Cameo app, you won’t want to miss this episode. Blog: https://cypressnorth.com/marketing-oclock/new-features-search-console-conversions-quora-marketing-oclock-ep31/ Video: https://www.youtube.com/watch?v=32z1CWJHqds&feature=youtu.be
13:53
August 17, 2018
Google "Medic" Results + Major Google Ads Opportunities & More - Marketing O'Clock Ep.30
Join Greg Finn and Jess Budde on this week's episode of #MarketingOClock as they talk about the new Medic! Google update, what you need to know about Google Ads changes, new Facebook layouts more #digitalmarketingnews! Blog: https://cypressnorth.com/marketing-oclock/medic-and-ads-headlines-marketing-oclock-ep30/ Video: https://www.youtube.com/watch?v=92AC4MEmMyw
14:04
August 10, 2018
Google "Simplifies" Targeting Controls For Mobile, New Bing Bid Strategies & More -Marketing O'Clock
Join Greg Finn and Jess Budde on this week's episode of #MarketingOClock as they talk about Major updates this week from Google, Bing and more! Google announces no more adsenseformobileapps.com for Display campaigns, Bing also rolls out with Target CPA and Maximized conversion Strategies and so much more #digitalmarketingnews! Blog: https://cypressnorth.com/marketing-oclock/google-simplifies-display-targeting-new-bing-bid-strategies-marketing-oclock-ep29/ Video: https://www.youtube.com/watch?v=WTSe3BL2g6M
13:40
August 3, 2018
Make Sure Your Site Is Secure, New Google Assistant Features & Much More! - Marketing O'Clock
Do you know what time it is? It’s Marketing O’Clock with Greg Finn and Jess Budde. Watch this episode to get your weekly dose of the biggest news from the digital marketing industry this week. You don’t want to miss this episode! video: https://www.youtube.com/watch?v=gB592gNcrEQ blog: https://cypressnorth.com/marketing-oclock/secure-your-site-googleassistant-features-marketing-oclock-ep28/
14:17
July 27, 2018
New Facebook Ads Manager Feature, Google Posts "Call Now" CTA & More! - Marketing O'Clock
Join Greg Finn and Jess Budde on this week's episode of #MarketingOClock as they talk about updates on Facebook Ads Manager making ad creation easier on mobile, Google posts new "Call Now" button, Instagram's new DM update and much more #digitalmarketingnews! Blog: https://cypressnorth.com/marketing-oclock/facebook-ads-manager-feature-google-image-url-update-marketing-oclock-ep-27/ Video: https://www.youtube.com/watch?v=NH4CZyn9qKE
12:36
July 20, 2018
Google Announces Machine Learning Initiatives, AR Facebook Ads & More! - Marketing O'Clock
☆ ATTENTION ☆ Major #digitalmarketing industry news this week! Join Greg Finn and Jess Budde on #MarketingOClock as they talk about updates like news from the keynote at Google Marketing Live, Facebooks new AR ads and much more! You don’t want to miss this episode! All articles & resources discussed are in the links below, so feel free to check them out! Video: https://www.youtube.com/watch?v=r3O7ZW6JsUs Blog: https://cypressnorth.com/marketing-oclock/google-marketing-live-highlights-ar-facebook-ads-marketing-oclock-ep-26/
17:24
July 13, 2018
Facebook Platform Update, Major Snapchat Ads Manager Updates & more! - Marketing O'Clock
Watch this week’s episode of Marketing O’Clock and join Greg Finn and Cole Soldwisch today July 6th, 2018, as they give you the rundown on some of the biggest news in the digital marketing industry this week. Our main stories include a Facebook platform update, major updates to Snapchat ads manager, new Instagram features and much more! We also have our lightning round where we quickly recap some more updates and feature our “Must Read Marketing Article Of The Week” So, subscribe to our YouTube channel to stay informed, updated and entertained each week. All articles & resources discussed are in the links below, so feel free to check them out! Blog: https://cypressnorth.com/marketing-oclock/facebook-platform-update-new-snapchat-campaign-tools-marketing-oclock-ep-25
11:59
July 6, 2018
AdWords gets a rebrand, a Search Console U'RL going to love & more! - Marketing O'Clock
Do you want to know what’s new in the digital marketing industry this week? Join Greg Finn and Jess Budde while they talk about big changes to AdWords, new search console tools and much, much more! *Must Read Marketing Article Of The Week* • Five Years of Google Ranking Signals http://www.seobythesea.com/2018/06/google-ranking-signals/ *What we've got lined up for this week's main Marketing O'Clock news* • Introducing simpler brands and solutions for advertisers and publishers https://www.blog.google/technology/ads/new-advertising-brands/ • New URL inspection tool & more in Search Console https://webmasters.googleblog.com/2018/06/new-url-inspection-tool-more-in-search.html • YouTube opens Channel Memberships to more creators & rolls out new revenue opportunities https://marketingland.com/youtube-opens-channel-memberships-to-more-creators-rolls-out-new-revenue-opportunities-243013 • A New Level of Transparency for Ads and Pages https://newsroom.fb.com/news/2018/06/transparency
12:19
June 29, 2018
New Advertising Features On Google, Shop On Instagram Stories & More! -Marketing O'Clock
Do you find yourself wishing there was a source where you could hear all the digital marketing news from the past week? Well, you’re in luck! On Marketing O’Clock our marketers give you the recap of all the latest happenings in the industry! On today’s episode, you will receive updates about Google's new features for retail advertisers, shopping from Instagram stories, Twitter trying to improve user experience and much more! Check out the vlog on our YouTube: https://www.youtube.com/channel/UCxm5P0CGF5510aYO3_fGesw?sub_confirmation=1 Blog: https://cypressnorth.com/marketing-oclock/googles-new-features-for-retailers-instagram-stories-shopping-and-more-marketing-oclock-22/ to view all the articles we talk about!
09:25
June 20, 2018
Apple Expands Advertising Business, Facebook Removes Trending & Much More! -Marketing O'Clock
Join us on Marketing O'Clock, where Greg Finn and Jenn Kaite give you this week's digital marketing news rundown LIVE from Cypress North! With news from Apple looking to expand advertising business, Bing Merchant Centers new Google Merchant Centers import tool, Google Posts updates and much more! Check out the vlog on our YouTube: https://www.youtube.com/channel/UCxm5P0CGF5510aYO3_fGesw?sub_confirmation=1 Blog: https://cypressnorth.com/marketing-oclock/apple-expands-advertising-business-facebook-removes-trending-marketing-oclock-21/ to view all the articles we talk about!
09:11
June 20, 2018
New Bing In-Market Audiences, Google Feed Ads & More! -Marketing O'Clock
Our marketers Greg Finn and Cole Soldwisch are back again this week to update you on all the digital marketing news that has been announced! We have news from Google testing ads in its app feed, Bing rolls out in-market audiences and much more! Check out the vlog on our YouTube: https://www.youtube.com/channel/UCxm5P0CGF5510aYO3_fGesw?sub_confirmation=1 Blog: https://cypressnorth.com/marketing-oclock/bing-in-market-audiences-google-feed-ads-marketing-oclock-20/ to view all the articles we talk about!
06:15
June 20, 2018
PayPal & Google Team Up, Facebook Adds Home Services & More! - Marketing O'Clock
We have a ton of stories for you on this episode of Marketing O'Clock! We have our marketers Greg Finn and Cole Soldwisch giving you the rundown on all of the digital marketing news of the week in five minutes or less! In this episode, Facebook expands Marketplace to home services, PayPal starts a deeper integration with Google and much more! Check out the vlog on our YouTube: https://www.youtube.com/channel/UCxm5P0CGF5510aYO3_fGesw?sub_confirmation=1 Blog: https://cypressnorth.com/marketing-oclock/paypal-teams-up-with-google-and-much-more-marketing-oclock-19/ to view all the articles we talk about!
06:56
June 20, 2018
The Length of Meta Descriptions, Amazon Remarketing & More - Marketing O'Clock
On today's episode of Marketing O'Clock, Greg Finn and Jess Budde will cover all the major updates that happened this week in the Digital Marketing Industry. There was a big Google announcement, along with some interesting news from Amazon! Check out the vlog on our YouTube: https://www.youtube.com/channel/UCxm5P0CGF5510aYO3_fGesw?sub_confirmation=1 Blog: https://cypressnorth.com/marketing-oclock/amazon-retargeting-ad-product-google-shorten-snippets-and-much-more-marketing-oclock-18/ to view all the articles we talk about!
07:14
June 20, 2018
NEW Responsive Ad Format For Search, Instagram Business Features & More! - Marketing O'Clock
We have a lot to cover this week on Marketing O'Clock and our marketers Jess Budde and Jenn Kaite are going to give you the rundown on all of this week's digital marketing news. This week AdWords announces a new responsive search ad format, Google Maps redesigns the explore tab, Facebook adds new video metrics and much more! Check out the vlog on our YouTube: https://www.youtube.com/channel/UCxm5P0CGF5510aYO3_fGesw?sub_confirmation=1 Blog: https://cypressnorth.com/marketing-oclock/new-instagram-features-for-businesses-and-much-more-marketing-oclock-17/ to view all the articles we talk about!
06:04
June 20, 2018
New YouTube Device Type, New Facebook Analytics & More! - Marketing O'Clock
Are you looking for a recap of all the digital marketing news of the week? Well, you're in luck! Our marketers, Greg Finn and Cole Soldwisch are here to give you the updates on a new YouTube device type, Bing annocues new in-market audiences and much more! Check out the vlog on our YouTube: https://www.youtube.com/channel/UCxm5P0CGF5510aYO3_fGesw?sub_confirmation=1 Blog: https://cypressnorth.com/marketing-oclock/new-audience-ads-bing-facebook-analytics-app-marketing-oclock-16/ to view all the articles we talk about
06:27
June 20, 2018
Facebook Targeting Updates, GDPR, Google Algorithm Update & More! -Marketing O'Clock
On this episode of Marketing O’Clock, Greg Finn and Jess Budde come at ya LIVE from The Cypress North Studios to give you the rundown on the digital marketing news of the week. From Facebook targeting updates to Snapchat’s new spectacles, we have a variety of stories to update you on! Check out the vlog on our YouTube: https://www.youtube.com/channel/UCxm5P0CGF5510aYO3_fGesw?sub_confirmation=1 Blog: https://cypressnorth.com/marketing-oclock/preparing-for-gdpr-broad-core-algorithm-update-marketing-oclock-ep-15/ to view all the articles we talk about!
06:09
June 20, 2018
AdWords Released "Outstream" Video Ads, New Facebook Video Format & More! -Marketing O'Clock
We have Greg Finn and Cole Soldwisch giving you this weeks rundown of all the digital marketing news. They share updates from Google’s new “outstream” video ads to some insight on the new GDPR policies and much more! Check out the vlog on our YouTube: https://www.youtube.com/channel/UCxm5P0CGF5510aYO3_fGesw?sub_confirmation=1 Blog: https://cypressnorth.com/marketing-oclock/adwords-releases-outstream-video-ads-new-facebook-video-format-marketing-oclock-ep-14/ to view all the articles we talk about!
05:58
June 20, 2018
Facebook Makes Ads More Transparent, Bing Adds Price Extension & Much More! Marketing O'Clock
This week on Marketing O’Clock we GO LIVE! We have Jess Budde & Greg Finn giving you the rundown of all the digital marketing news of the week! In this episode they talk about Facebook making ads more transparent, Google testing a "More Results" button in search and much more! Check out the vlog on our YouTube: https://www.youtube.com/channel/UCxm5P0CGF5510aYO3_fGesw?sub_confirmation=1 Blog: https://cypressnorth.com/marketing-oclock/facebook-makes-ads-more-transparent-bing-price-extensions-live/ to view all the articles we talk about!
05:08
June 20, 2018
Make your own podcast for free with Anchor!