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Marketing O'Clock - Your Weekly Digital Marketing News Podcast

Marketing O'Clock - Your Weekly Digital Marketing News Podcast

By Cypress North
Marketing O'Clock is the premier digital marketing podcast, covering all things SEO, PPC, and social media marketing. Every Friday the Cypress North team dives deep into the latest online marketing news, studies, trends, and updates and examines how they will impact your real-life KPI's. Join us for actionable digital marketing tips and strategies to employ in your campaigns along with discussions (and sometimes rants) about what works, what doesn't, and what has us shaking our heads this week. Don't miss Marketing O' Clock each and every Friday.
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Google I/O 2021: Breaking Down Every I/Ota of News for Marketers

Marketing O'Clock - Your Weekly Digital Marketing News Podcast

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Ass(et) Backwards. Google Ads Extensions are Getting a New Name.
On this week’s episode of Marketing O’Clock, Google Ads’ new name for extensions is going to be a pain in the ass(et). Plus, if you thought Google wouldn’t launch more than one update at once, you were PRUven wrong this week. Catch up on this week’s digital marketing news with us!    Thank you to this week’s sponsor, Selzy!  Selzy is the easiest way to start selling with emails and you can purchase a lifetime membership for just 49! selzy.marketingoclock.com -----------------------------------------------------------------------------------------------------------------------------------------------------------------------------  Intro - 00:00 News - 6:45 Take of the Week - 15:49 ICYMI - 17:01 Lightning Round Paid - 19:00 Lightning Round Organic - 32:43 Lightning Round Social - 48:45 Segment Segment - 57:22 Working Hard or Hardly Working - 1:00:15 Cool Tool - 1:02:12 Must Read Marketing Article of the Week-  1:03:13 Shootin the Heck - 1:07:16
01:18:56
September 23, 2022
Algorithm & Blues. Goodbye HCU, Hello September Core ‘22.
On this week’s episode of Marketing O’Clock, Google’s helpful content update finished rolling out just in time for the September 2022 Core Update. Microsoft Advertising has a new feature that will give you maximum reach for minimum effort. Plus, (first) party people will love Google’s new first-party data controls, you can now get into Google Shopping without a feed, and why Google might rewrite your performance max descriptions.     Thank you to this week’s sponsor, Selzy! https://selzy.marketingoclock.com Selzy is the easiest way to start selling with emails and you can purchase a lifetime membership for just 49! ------ Intro - 00:00 News - 7:24 Take of the Week - 21:43 ICYMI - 24:42 Lightning Round Paid - 26:58 Lightning Round Organic - 39:39 Lightning Round Social - 45:36 Working Hard or Hardly Working - 50:46 Cool Tool - 53:05 Must Read Marketing Article of the Week - 54:28 Shooting the Heck - 59:32
01:10:25
September 16, 2022
Giving crEDIT Where Credit is Due. Twitter is (Finally!) Working on an Edit Button.
On this week’s episode of Marketing O’Clock, whine and ye shall receive! An edit button is finally coming to Twitter! Then we talk about changes coming to the search query report in Universal Analytics and some Pintersting new product announcements from Microsoft Advertising. All this and much more digital marketing news on this week’s show.  Thank you to this week’s sponsor, Selzy! Selzy is the easiest way to start selling with emails and you can purchase a lifetime membership for just 49! selzy.marketingoclock.com
01:09:24
September 08, 2022
Keep Your Friends Close and Your Followers Closer. Twitter Circle Launches Around the Globe.
On this week’s episode of Marketing O’Clock, we don’t (yet) have a lot of helpful information about the Helpful Content Update, but there is more news to cover this week! Twitter Circle launched, but we’re not sure if we get the point. Plus, we’re excited about an update to Google Ads automated rules that was manifested by on of hour favorite listeners!
01:06:53
September 01, 2022
SEO Has Come HelpFull Circle With Helpful Content Update
This week on Marketing O’Clock, S(E)O Help Me God! Google Announces Helpful Content Update and the SEO community responds. Then, Twitter and YouTube are pod-sitively optimistic about the future of podcasts, investing in new podcast features on their platforms. All this and more news on this week’s show!
01:09:04
August 26, 2022
Retail As Old As Time. New TikTok Shopping Ads Are A Thing Of Beauty.
On this week’s episode of Marketing O’Clock, TikTok shopping ads have been added to your cart! Join us as we checkout the new commerce ad offerings. Then, LinkedIn makes it easier than ever to know your audience with the new Audience Insights feature,  YouTube Shorts ads are coming, and Shopify Collabs unlocks a BRAND new revenue stream for influencers.
01:15:41
August 19, 2022
Google Ads Baby, Has New Text They Can Handle, So Head on Over To Their Discovery Ads Channel
This week on Marketing O’Clock, audience insights, text overlays, and more! Discover all the changes coming to Google Discovery campaigns. Then, Advertisers are automatically opt(imiz)ed into new Google shopping ads titles and people were Searching for answers after a Google outage.
01:11:43
August 12, 2022
Global Site Tag? VinTAGe! So Adorable! The New Google Tag is Rolling Out.
This week on Marketing O’Clock, Tag! You’re it! The new Google Tag is in the process of rolling out. Plus, can you feel those tremors? The July 2022 Product Review Update is also rolling out. Then, Google puts the "third" in "third-party", delaying the phase-out of third-party cookies for a third time.
01:03:31
August 05, 2022
Video Killed the Instagram Star. Creators Petition to Make Instagram Instagram Again.
This week on Marketing O’Clock, the Head of Instagram responds after some of Insagrams biggest stars cosIGn a petition to “Make Instagram Instagram Again”. Plus, it should come as no surprise that Instagram is rolling out new features for Reels and a new LinkedIn platform makes it easier to take care of business. -----------------------------------------------------  Intro - 00:00   📰  Main News -    Everyone is upset with Instagram - 9:51   Instagram Reels Upgrades & Boosted Reels - 18:30   🔥 Take of the Week - Anders Hjorth - 21:28   🔎 ICYMI - Joe Shmow - 23:20   ⚡ Lightning Round ⚡  Paid - 24:47  Organic - 33:02  Social - 42:05   ⚙️ Working Hard, or Hardly Working - 46:47   🛠️  Cool Tool - Disavow Lists-  51:30   🧠 Must Read Marketing Article of the Week - Andrea Cruz -  54:51   🎉  Shootin' the Heck - 56:59
01:04:48
July 29, 2022
Smooth Scaling for Ad Creative: Introducing Google Ads Creative Studio
On this week on Marketing O’Clock, creativity meets productivity in Google’s Ads Creative Studio. Plus, Instagram lets creators publish subscriber-only posts, YouTube Elects to update its political content policy, and Facebook will allow users to have multiple profiles. ----------------------------------------------------- Intro - 00:00  Main News -  Google Ads Creative Studio - 9:32 Instagram Subscriptions - 13:18 Google Revises Election Ads Policy for YouTube - 15:22 Meta Allows for Multiple Profiles - 17:02 Take of the Week - Rob Bettis -  20:49 ICYMI - Diogo A. da Silva - 23:08   Lightning Round Paid -25:56 Organic - 31:02 Social - 42:26 Working Hard, or Hardly Working - 49:50 Cool Tool - Loom -  52:31 Must Read Marketing Article of the Week - Glenn Gabe (OGGG) -  53:12   Shootin' the Heck - 55:11
01:02:38
July 21, 2022
Flipping the Bird: Musk Backs out of Twitter Deal
This week on Marketing O’Clock, all things Musk come to an end…and we’re hoping the Twitter takeover drama comes to an end soon. Plus, we are overjoyed at the new accounts overview page in Google Ads Editor and New performance Max features still give you minimal control.   -------------------------    Intro - 00:00   📰  Main News -    Elon Musk Pulls Out From the Twitter Deal - 06:02   Google Ads Editor 2.1 - 9:50   Performance Max Location Updates (& More!)  - 14:15   🔥 Take of the Week - PPCKirk - @PPCKirk -  17:35   🔎 ICYMI - Jyll Saskin Gales - 21:15   ⚡  Lightning Round ⚡   Paid -23:29 Organic - 25:00  Social - 32:50   ⚙️ Working Hard, or Hardly Working - 38:36   🛠️ CoolTool - Loom -  40:40   🧠 Must Read Marketing Article of the Week - Dana DiTomaso -  42:03   🎉  Shootin' the Heck - 44:52
54:46
July 15, 2022
This One Time at Brand Camp… Twitter Sticks Branded Likes in Ad Offerings
This week on Marketing O’Clock, Twitter’s new feature allows brands to animate a Tweet As You Like It (for a very high price) and Google Ads flips the script on scripts with new templates for advertisers. Plus, is a dedicated shopping feed in the bag for TikTok? Tune in for this and much more digital marketing news!   _______________ Intro - 00:00   📰  Main News -    Google Ads Scripts Library - 8:21   TikTok Shopping - 11:29   Twitter Branded Likes - 15:04    🔥 Take of the Week - Alex Harford - 18:40   🔎 ICYMI - Dario Zanoni - 20:46   ⚡  Lightning Round ⚡   Paid -23:09  Organic - 37:30  Social - 46:50   ⚙️ Working Hard, or Hardly Working - 1:02:38   🛠️ CoolTool - 52:03   🧠 Must Read Marketing Article of the Week - Glenn Gabe from GSQI 1:04:12   🎉  Shootin' the Heck - 1:06:35
01:17:41
July 07, 2022
Flexible TikTok Ads Attribution Windows Open New Doors for Advertisers
This week on Marketing O’Clock, Flexible window options are a thing of (attri)beauty for TikTok advertisers, Twitter has big plan(ner)s for its ad platform, and Google Maps is rolling out new features atlas! ---- Intro: 00:00   Main News - TikTok Attribution Changes: 6:51 Twitter Campaign Planner: 9:19 New Google Maps Changes: 12:02 Take of the Week - Greg Finn, Runner up of Greg of the Year 2021 & 2020: 14:22 ICYMI - PPCGreg (Greg Kohler) shows you how to diagnose if an ad is showing in Google Ads:  15:37   Lightning Round Paid : 16:18 Organic : 32:22 Social : 40:18 Working Hard, or Hardly Working: 49:16 CoolTool: 52:03 Must Read Marketing Article of the Week: 54:23   Shootin' the Heck: 56:41
01:05:56
July 01, 2022
Is This Write? Twitter Releases Notes for Long Form Content
On this week's show Jess, Greg and Nicole talk about the big Twitter news, Twitter Nopes, I mean, Twitter Notes. Alos Elon Musk is having some (more) reservations about buying Twitter. We've got more PMax hot takes, some great resources for learning SEO and all of the news of the week followed by a rousing game of "Two Kinds of People" in the "Shootin' The Heck Aftershow".
01:10:27
June 24, 2022
Bing Makes a (Buy) Direct Hit on Google Shopping
This week on Marketing O’Clock, Bing wants you to Buy Direct from the SERPs, a leaked memo helps us discover Facebook’s future plans, we Explore new Google SERP features, and Microsoft Advertising needs to see some ID. Intro : 00:00 📰  Main News - Microsoft Bing is Building a New Retail Marketplace: 5:36 According to a Leaked Memo, Facebook is Changing its Algorithm to Take on TikTok : 7:29 Google Search Tests Explore Section : 12:44 Microsoft to Implement Advertiser Identity Verification : 16:08 🔥 Take of the Week - Rodney Ip from Google on PMax : 18:53 🔎 ICYMI - Facebook and Audio Ads in Google Ads : 22:08 ⚡  Lightning Round ⚡ Paid : 23:29 Organic : 32:40 Social : 44:34 ⚙️ Working Hard, or Hardly Working : 1:04:07 🛠️ CoolTool : 1:07:08 🧠 Must Read Marketing Article of the Week : 1:08:24 🎉  Shootin' the Heck : 1:11:29
01:21:48
June 17, 2022
The Best is Yep to Come. Ahrefs Announces New Search Engine.
This week on Marketing O’Clock, Yep, there’s a new search engine in town courtesy of Ahrefs. Plus, Meta goes back to Basic (Ads), TikTok has a trendy new discovery tool, Apple Search “taps” into a new pricing model, and LinkedIn announces a new Business Manager platform.   Intro : 00:00   📰  Main News -   Ahrefs Invests $60M in Building Creator-Friendly Search Engine, "Yep" : 8:41   Meta is Developing a New "Basic Ads" Product for Facebook : 12:41   TikTok Adds New Insights to its Creative Center Platform : 14:30   Apple Search Campaigns Shifting to Cost-Per-Tap Pricing Model : 17:10   LinkedIn Announces Business Manager : 19:00   🔥 Take of the Week - Google PPC Meme : 22:23   🔎 ICYMI - Keyword Search Volume Tweet : 23:55   ⚡  Lightning Round ⚡   Paid : 25:34   Organic : 38:38   Social : 48:08   ⚙️ Working Hard, or Hardly Working : 58:29   🛠️ CoolTool : 1:01:36   🧠 Must Read Marketing Article of the Week : 1:03:08   🎉  Shootin' the Heck : 1:05:29
01:15:25
June 10, 2022
In-Cider Information on the Rumored Apple Search Engine
This week on Marketing O’Clock rumors swirl that Apple is branching out with a new search engine to rival Google. Plus, Google will no longer serve ads for keywords until they’ve been reviewed and LinkedIn pulls back the curtain to give marketers a sneak peek at how their feed algorithm works. Intro : 00:00 📰  Main News - Google Ads Stop Serving Ads Until Reviewed : 9:01 Apple Expected to Tease New Search Engine at WWDC 2022 : 11:23 LinkedIn Provides Insight into How its Feed Algorithm Works : 13:46 Inside Search automation with Google Ads : 17:16  🔥 Take of the Week - Google Ads OptiScore Tweet : 23:01 🔎 ICYMI - A Reminder When Uploading Customer Data into Advertising Platforms : 24:02 ⚡  Lightning Round ⚡ Paid : 27:03 Organic : 39:30 Social : 47:35 ⚙️ Working Hard, or Hardly Working : 1:03:28 🛠️ CoolTool : 1:05:52 🧠 Must Read Marketing Article of the Week : 1:06:58 🎉  Shootin' the Heck : 1:12:49
01:22:36
June 03, 2022
The Long & the Short(s Ads) of Everything Announced at Google Marketing Live
This week on Marketing O'Clock, we cover all the updates from Google Marketing Live to the (p)Max! Everything you need to know from video ads in Discover, insight tab updates, ads in Shorts, and much more. Plus, Google May have released a new core update and all the digital marketing news from the week!   Intro : 00:00  📰  Main News -   Google Marketing Live Recap: 12:15 May 2022 Google Core Update : 29:43 🔥 Take of the Week - GML2022  TakeOff! : 32:26  Jon Kagan https://twitter.com/JonKagan/status/1529296312851517441  Amalia Fowler https://twitter.com/AmaliaEFowler/status/1529140758615207941  Harrison Hepp https://twitter.com/HarrisonJHepp/status/1529144185801932801  Julie Bacchini https://twitter.com/NeptuneMoon/status/1529148905388138508 🔎 ICYMI -  Andrew Lolk : 37:16 ⚡  Lightning Round ⚡  Paid : 39:43 Organic : 45:22 Social : 52:11 ⚙️ Working Hard, or Hardly Working : 58:48 🛠️ CoolTool : 1:01:24 🧠 Must Read Marketing Article of the Week : 1:02:42 🎉  Shootin' the Heck : 1:05:21
01:14:01
May 27, 2022
The Twitter Takeover Drama Heats Up... No Bots About It.
This week on Marketing O'Clock: Getting cold Tweet? Why Elon Musk might be reconsidering his Twitter takeover. Plus, UGC what’s new for brands on TikTok and all the digital marketing news you missed this week. Intro : 00:00 📰  Main News - Elon Musk Twitter Deal : 7:40 TikTok Branded Mission : 11:10 🔥 Take of the Week - Spooky Search Term Tweet : 14:44 🔎 ICYMI - What Brands Want from Agencies Thread : 16:18 ⚡  Lightning Round ⚡ Paid : 19:15 Organic : 26:22 Social : 36:56 ⚙️ Working Hard, or Hardly Working : 44:01 🛠️ CoolTool : 46:13 🧠 Must Read Marketing Article of the Week : 47:28 🎉  Shootin' the Heck : 50:21
56:37
May 20, 2022
Google's My Ad Center Lets You Bid Sensitive Categories ADieu
This week on Marketing O'Clock, Google’s My Ad Center was the center of Adtention at Google I/O. Plus, Google’s digital marketing course is stuffed with bad advice and Responsive Display Ads go vertical. Intro : 00:00 📰  Main News - Google's My Ad Center lets Users Control their Ad Experience, Follow Brands : 8:39 Google's Digital Marketing Course Offers Bad SEO Advice : 14:00 Google's Responsive Display Ads go Vertical : 21:40 🔥 Take of the Week - Performance Max retail Adoption : 25:31 🔎 ICYMI - SpotifyAds Offering $125 Ad Credit : 28:08 ⚡  Lightning Round ⚡ Paid : 31:12 Organic : 37:23 Social : 50:27 ⚙️ Working Hard, or Hardly Working : 1:09:13 🛠️ CoolTool : 1:12:00 🧠 Must Read Marketing Article of the Week : 1:13:39 🎉  Shootin' the Heck : 1:18:44
01:26:11
May 13, 2022
Introducing Twitter Circle. The Bird Continues to Play aRound With New Features.
This week on Marketing O'Clock, Has Twitter lost its edge? Twitter Circle allows you to show your Tweets to only close friends. Sounds familiar, right? Then, smart bidding and optimized targeting meet their (customer) match in Google Ads, And Microsoft Advertising is rolling out new auto-generated remarketing lists and certifications. Intro : 00:00 📰  Main News - Microsoft Advertising Rolling out Auto-generated Remarketing Lists & more : 6:16 Google to use Customer Match Lists for Smart Bidding : 10:25 Twitter Circle: Limit who can view your Tweets : 12:15 Microsoft Advertising has new Certification badges, levels, and a new learning center : 16:49 🔥 Take of the Week - Google Paid Search Analyst Tweet : 18:29 🔎 ICYMI - Give Nextdoor a Second Chance : 19:15 ⚡  Lightning Round ⚡ Paid : 21:04 Organic : 30:44 Social : 36:16 ⚙️ Working Hard, or Hardly Working : 46:09 🛠️ CoolTool : 48:23 🧠 Must Read Marketing Article of the Week : 49:26 🎉  Shootin' the Heck : 54:49
01:03:53
May 06, 2022
Preaching to Acquire. New Customer Acquisition Goals Arrive for Performance Max.
This week on Marketing O'Clock, PMax is trying to minimize remarketing, the Twitter takeover has taken over the news, and we tell you how Google Ads' upgraded extensions could impact your accounts. Intro : 00:00 📰  Main News - PMax Campaigns Gain New Customer Acquisition Goals : 10:17 Elon Musk strikes deal to buy Twitter for $44 Billion : 16:13 How the Google Ads Extensions Upgrade May Impact your Accounts : 25:18 🔥 Take of the Week - MER Tweet : 27:38 🔎 ICYMI - Account Inheritance Hygiene : 28:58 ⚡  Lightning Round ⚡ Paid : 30:50 Organic : 45:16 Social : 50:38 ⚙️ Working Hard, or Hardly Working : 58:52 🛠️ CoolTool : 1:00:40 🧠 Must Read Marketing Article of the Week : 1:01:28 🎉  Shootin' the Heck : 1:04:46
01:11:40
April 29, 2022
Tag Me In! Tag Your Favorite Products On Instagram
This week on Marketing O'Clock, brands will want to take advanTAGe of Instagram's new product tagging feature, the board of directors doesn't think musk bELONgs at Twitter, Google Analytics made a conversion migration tool 4 you, Google Ads lets you (custom) column what you want, and Pinterest's new partnership aims to Woo over more ecommerce brands. Intro : 00:00  📰  Main News -    Instagram Product Tagging : 5:33  Google Ads Custom Columns : 9:20  Elon Musk Offers to Buy Twitter : 13:43  Import UA Goals into GA4 : 20:27  Pinterest Announces New Partnership with WooCommerce : 22:00   🔥 Take of the Week - Rant on SEO for Blogs : 24:58   🔎 ICYMI - Exit a Negative Keywords List in Google Ads : 29:41   ⚡  Lightning Round ⚡  Paid : 31:25  Organic : 49:05  Social : 58:08   ⚙️ Working Hard, or Hardly Working : 1:11:20  🛠️ CoolTool : 1:12:43  🧠 Must Read Marketing Article of the Week : 1:13:53  🎉  Shootin' the Heck : 1:17:36
01:27:12
April 22, 2022
Google: Into the Multi-search
This week on Marketing O'Clock, instead of searching high and low, Google multisearch allows people search with images and text at the same time. Then, Google attempts to un-mix their signals about audience signals, a bugged turned off some advertisers Meta ads, and we have some Reely strong opinions about Facebook Reel overlay ads. Intro : 00:00 Google Multisearch : 6:26 Google Shares Deeper Audience Signals Insight : 9:28 Meta Bug Turns Off Some Facebook Ads : 15:14 Overlay Ads are Coming to Facebook Reels : 19:39 Take of the Week - SMX Advanced 2022 is Completely Free : 23:23 ICYMI - Google Impression Share Categorization Fix : 25:37 Lightning Round Paid : 27:05 Organic : 34:58 Social : 53:19 Working Hard, or Hardly Working : 1:07:06 Cool Tool : 1:09:59 Must Read Marketing Article of the Week : 1:10:37 Shootin' the Heck : 1:13:27
01:23:27
April 15, 2022
New Ad-itude! Shiny New Ad Formats Arrive on Twitter
This week on Marketing O'Clock, we're feeling a little less mELONcholy about Twitter's outlook after a new addition to the board and exciting new ad formats. Plus, Microsoft's responsive search ads just got a little more veRSAtile. Intro : 00:00 New Twitter Ad Types : 5:26 Elon Musk Joins Twitter, is an Edit Button Coming? : 9:50 RSA Customizers Hit Microsoft Advertising : 16:06 Take of the week - Rand Fishkin: 18:27 ICYMI - Alban Brooke : 27:17 Lightning Round Paid : 29:21 Organic : 44:44 Social -  54:53 Working hard, or Hardly Working- 1:03:36 Cool Tool: 1:05:34 Must Read Marketing Article of the Week: 1:06:40 Shootin' The Heck: 1:10:25
01:22:16
April 08, 2022
Search Goes Down in the DMs. Twitter Adds Keyword Search to Direct Messages.
On this week's episode of Marketing O'Clock, You can now find Twitter direct messages by searching for keywords. Plus, Google says "gURL bye!" to the URL parameter tool and we have an exciting host announcement! ------------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00   📰 Main News -  Search Arrives on Twitter DMs - 5:39  Google To Kill the URL Parameter Tool - 8:35   🔥Take of the Week - Lily Ray - 12:30   🔎 ICYMI - Bryan Porter - 13:59   ⚡ Lightning Round ⚡  Paid - 17:27  Organic - 33:30  Social - 57:49   Segments Segment - 1:13:25   ⚙️ Working Hard or Hardly Working - 1:18:09   🛠️ Cool Tool - 1:20:08   🧠 Must Read Marketing Article of the Week - 1:21:23   🎉 Shootin the Heck - 1:23:50
01:29:07
April 01, 2022
Marketing O'Talk: Performance Maxterpiece! Creating, Optimizing, & Reporting Performance Max Campaigns.
On the latest episode of Marketing O’Talk, Greg and Shep are joined by PPC experts Menachem Ani and Chris Ridley to share the insights you need to maxter Performance Max campaigns in Google Ads. Learn what Performance Max campaigns are, where they can run, and the assets you can use to set them up. Plus, what you need to know before shopping and local campaigns “upgrade” to Performance Max this year and how to gauge success with minimal data.
39:00
March 29, 2022
Advantage: A METAphor for Automation
This week on Marketing O'Clock, Meta takes ADVANTAGE of advertisers' trust as they rename their automated advertising tools. Then, TikTok's new feature is the same old Story and we've decided to call the latest Google update the PRU '22. All this and more digital marketing news from the week!  --------------------------------------------------------------------------------------------------------------------------  Intro - 00:00  📰 Main News  Meta's new Advantage & Advantage+ Suite - 6:46     Google's Newest Product Review Update (aka the PRU22) - 9:58 TikTok Gets Stories - 14:00   🔥 Take of the Week -  Charles Farina - 17:22  🔎 ICYMI - Sam Tomlinson - 19:36  ⚡️ Lightning Round ⚡️  Paid - 20:58 Organic - 36:26 Social - 46:58  ⚙️ Working Hard, or Hardly Working? - 56:17  🛠 Cool Tool - Sitebulb Server - 59:59  🧠 Must Read Marketing Article of the Week - 1:02:28  🎉  Shootin’ the Heck - 1:05:55
01:13:31
March 25, 2022
Marketing O'Talk: GA is 4sing You to Switch to the New Version. How to Get Started in Google Analytics 4 Today.
Marketing O'Talk is back! Google announced that they will be sunsetting Universal Analytics in 2023, so we're joined by Cypress North's Sarah Burke to tell you what you need to know before switching to GA4. Sarah tells you about the good and bad of Google Analytics 4 in its current state and the privacy concerns that likely lead to the sunsetting of UA. Plus, what you can do to save your Universal Analytics data before it's gone forever and how to get started in GA4. Intro - 0:00  Google Universal Analytics (GA3 or Google UA) Is Going Away - 1:19  Google Analytics 4 Reaction and Thoughts - 1:58  What Is Missing From the Update? - 2:44  Why Google Announced the Update in March 2022 - 6:38  Advice For Anyone Not in GA4 Yet - 8:15  What Is Happening to the Data After July - 9:48  Other Options For Saving Your Data - 11:17  More Resources on the New Update - 12:40
14:55
March 23, 2022
You Were 4warned! Google to Sunset Universal Analytics.
This week on Marketing O'Clock, it's time to switch to Google Analytics 4! Google announced that they will be sunsetting Universal Analytics in 2023. Google and Microsoft have Wheely exciting new ad formats for automobile dealers. Then, Twitter has a new shopping beta that will allow sellers to showcase products on their profile.   ---------------------------------------------------------------------------------------------------------------------------  Intro - 00:00  📰 Main News -  Google UA to be Sunset, Replaced by Google Analytics 4  - 8:50     Vroom, Vehicle Ads Have Arrived-  15:45 Twitter Launches Twitter Shops - 20:45 Update on Programmatic Gannett Ad Issues: 23:39  🔥 Take of the Week -  Sam Tomlinson - 30:11  🔎 ICYMI - Aj Wilcox - 32:31  ⚡️ Lightning Round ⚡️  Paid - 33:46 Organic - 48:36   Social - 1:04:00  ⚙️ Working Hard, or Hardly Working? - 1:15:36  🛠 Cool Tool - Sitebulb Server - 1:17:19  🧠 Must Read Marketing Article of the Week - 1:19:55  🎉  Shootin’ the Heck - 1:20:15
01:27:07
March 18, 2022
The UTMost Joy! New Parameters Coming to GA4
This week on Marketing O'Clock, Google is adding new UTM parameters for the first time in 15 years and Microsoft's new ad format is all business and all headshot. Plus, all the news you missed this week and we're introducing a "killer" new addition to the Marketing O'Clock Team!   ---------------------------------------------------------------------------------------------------------------------------  Intro - 00:00  📰 Main News - Microsoft Professional Service Ads  - 9:40 New UTM Parameters for GA4 -  12:52  🔥 Take of the Week - Colin Slattery - 16:35  🔎 ICYMI - Andrea Cruz & Sam Kessenich -  17:55  ⚡️ Lightning Round ⚡️  Paid - 19:09 Organic - 29:30 Social - 45:17  ⚙️ Working Hard, or Hardly Working? - 59:59  🛠 Cool Tool - Sitebulb Server - 1:03:47  🧠 Must Read Marketing Article of the Week - 1:04:50  🎉  Shootin’ the Heck - 1:07:37
01:15:04
March 11, 2022
It's A Web Story, Baby Just Say Yes! New Ecommerce & Lead Gen Tools Coming To Web Stories.
This week on Marketing O’Clock, the team is here once again to talk SHOP and inFORM you about the exciting new features coming to Web Stories. Plus, TikToks latest announcement scores a perfect 10 (minutes) for long-form lovers and Google Ads launches enhanced conversions for leads.   ---------------------------------------------------------------------------------------------------------------------------  Intro - 00:00   📰  Main News - Google Enhanced Conversions for Leads Are Here  - 5:45  TikTok Adds 10 Minute Videos - 8:37  Shopping & Leads Arrive For Google Web Stories -  12:07   🔥 Take of the Week - @humanprosperity - 16:40   🔎 ICYMI - Brett Westerman -  18:13   ⚡️ Lightning Round ⚡️  Paid - 1 9:32  Organic - 28:43  Social - 48:26   ⚙️ Working Hard, or Hardly Working? - 56:13   🛠 Cool Tool - Shelley Walsh - 58:56   🧠 Must Read Marketing Article of the Week - 1:00:19   🎉  Shootin’ the Heck - 1:02:21
01:08:48
March 04, 2022
Auto-AppLIES! Microsoft Advertising Rolls Out Auto-Applied Recommendations
This week on Marketing O'Clock, Microsoft Advertising rolls out auto-appLIED recommendations under the guise of helping customers. Plus, Google introduces a new Shopping Experience Scorecard, Facebook launches some Reel-y unique ad formats that we hope "stick" around, and Google is Tri-ing us with the Golden Triangle. --------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 📰 Main News - Microsoft Ads Auto-Applied Recommendations - 05:03 Google Merchant Shopping Experience Score Card  - 09:57 🔥 Take of the Week - Reeva Cutting - 13:19 🔎 ICYMI - Joe Speiser - 15:50 ⚡️ Lightning Round ⚡️ Paid - -19:49 Organic - 30:48 Social - 40:11 ⚙️ Working Hard, or Hardly Working? - 54:57 🛠 Cool Tool - 56:37 🧠 Must Read Marketing Article of the Week - 57:50 🎉  Shootin’ the Heck - 59:56
01:07:55
February 25, 2022
Just call it Andro. Android Removes it's Cross-App Advertising ID
This week on Marketing O’Clock, advertisers will soon face an Android void as Google announces they will stop tracking users across apps. Google Ads also announced that they’ll be extending their use of automated extensions. Plus, Tiktok extends video length to up to 5 minutes for more users and YouTube tries (and fails) to fit a long list of innovations in a Short.   ---------------------------------------------------------------------------------------------------------------------------   Intro - 00:00     📰 Main News -       Android To Remove Cross-App Tracking IDs - 06:43  TikTok is Testing 5 minute videos - 08:45  Are NFTs Coming To YouTube?- 12:20  More Auto-Recommendations For Google Ads - 19:43   🔥 Take of the Week  Eli Schwartz - 22:24   🔎 ICYMI  PPCGreg (PPC Greg) -23:54   ⚡️ Lightning Round ⚡️    Paid - 27:15  Organic - 48:35  Social - 58:20   ⚙️ Working Hard, or Hardly Working? - 1:10:52   🛠 Cool Tool - 1:12:50   🧠 Must Read Marketing Article of the Week - 1:13:54    🎉  Shootin’ the Heck - 1:15:26
01:22:41
February 18, 2022
Buying Guise? We Aren't "Buying" Google's New Mobile Search Test
This week on Marketing O’Clock: Buyers, be aware! Google’s new Buying Guide is less of a guide and more of content farm. Advertisers wish they could unsubscribe from some performance max placements and ad formats. Plus, we are hoppy to report that Mozilla and Meta might have a new IPA on tap and more marketing news from this week.    ---------------------------------------------------------------------------------------------------------------------------  Intro - 00:00    📰 Main News -     Google Tests Buying Guides In The Mobile SERPs - 5:19    Concerns with Emails & Video On Google Performance Max - 10:44    Meta's Answer to the Privacy Preserving Problem - 15:00     🔥 Take of the Week - Jonas Sickler - 19:29    🔎 ICYMI - Ryan Jones (@RyanJonesSEO) -21:50    ⚡️ Lightning Round ⚡️   Paid - 23:29  Organic - 37:49  Social - 49:03    ⚙️ Working Hard, or Hardly Working? - 58:49    🛠 Cool Tool - 1:01:26    🧠 Must Read Marketing Article of the Week - 1:02:39    🎉  Shootin’ the Heck - 1:04:44  ---------------------------------------------------------------------------------------------------------------------------  #digitalmarketing #digitalmarketingnews #paidsearch #ppc #seo
01:08:58
February 11, 2022
Push it to the (P)Max. Smart Shopping & Local Campaigns Will Migrate to Performance Max
This week on Marketing O'Clock, Google Ads will automatically "upgrade" Smart Shopping and Local Campaigns to Performance Max during the summer of '22. Plus, Howdy Partner! Google launches the new Partners Program for advertisers and the Search Console URL Inspection API.    ---------------------------------------------------------------------------------------------------------------------------  Intro - 00:00   📰 Main News -      Google Ads: Performance Max to Replace Local and Smart Shopping - 5:00   Google Launches New Search Console URL Inspection API  - 10:02  Revised Google Ads Partners Program Relaunches - 15:07    🔥 Take of the Week - Brett Bodofsky - 19:41   🔎 ICYMI - Shaun Elley - 20:38   ⚡️ Lightning Round ⚡️   Paid - 22:26 Organic - 31:23 Social - 45:00   ⚙️ Working Hard, or Hardly Working? - 52:13   🛠 Cool Tool - 54:50   🧠 Must Read Marketing Article of the Week - 55:57   🎉  Shootin’ the Heck - 58:59 ---------------------------------------------------------------------------------------------------------------------------  #digitalmarketing #digitalmarketingnews #paidsearch #ppc #seo
01:04:29
February 04, 2022
What a ClusterFLoC. Google's New Interest Targeting Is a Major Topic(s) of Conversation
This week on Marketing O’Clock, our first Topic(s) of discussion is Google’s latest interest targeting test, followed by the new  indexifembedded robots tag. Plus, we think Instagram's new plan for Remixes may have you REthinking your video content and TikTok hopes their new features will convince you (or your avatar) to join. All this and much more digital marketing news!   --------------------------------------------------------------------------------------------------------------------------- Thank you Ahrefs for sponsoring this episode. Try Ahrefs Webmaster tools for free today! Join the Marketing O'Clock Community on Discord. Subscribe to the Marketing O'Clock Newsletter for the links to every article we cover. Listen to Marketing O'Playlist _______________________________________________________________________________ Intro - 00:00  📰 Main News -     Google is killing FLoC - 5:35  Everything you need to know about indexifembeded - 9:30  Remixing Reels Remixes - 12:23 Tik-Tok Improvements - 15:05   🔥 Take of the Week - Julie Bacchini  20:40  🔎 ICYMI - Andrew Lolk -23:11  ⚡️ Lightning Round ⚡️   Paid - 24:42 Organic - 42:25 Social - 1:01:39  ⚙️ Working Hard, or Hardly Working? - 1:07:40  🛠 Cool Tool - 1:09:45  🧠 Must Read Marketing Article of the Week - 1:11:01  🎉  Shootin’ the Heck - 1:13:20 ---------------------------------------------------------------------------------------------------------------------------  #digitalmarketing #digitalmarketingnews #paidsearch #ppc #seo
01:17:44
January 28, 2022
Full of BILLogna- Proposed Legislation Attempts to Ban “Surveillance Advertising”
This week on Marketing O’Clock, you won’t BILLieve the new name elected officials gave performance advertising in proposed legislation. Plus, is Google Analytics illegal in Austria? Then, we tell you everything you need to know (and what you should forget) from the Google Ads Expert Series and we 100% subscribe to Instagram’s latest test. All this and a whole lot more digital marketing news on a very fast news week!    ---------------------------------------------------------------------------------------------------------------------------  Thank you Ahrefs for sponsoring this episode. Try Ahrefs Webmaster tools for free today! Join the Marketing O'Clock Community on Discord.  Subscribe to the Marketing O'Clock Newsletter for the links to every article we cover.  Listen to Marketing O'Playlist _______________________________________________________________________________ Intro - 00:00  📰 Main News -     Surveillance Advertising To Be Banned? - 5:32  Is Google Analytics Illegal? - 9:54  Instagram Subscriptions - 16:23  Google Ads Welcome to 2022 - 22:22   🔥 Take of the Week - PPC Reddit on Google Ads NFTs  34:02  🔎 ICYMI - Amalia Fowler -37:36  ⚡️ Lightning Round ⚡️   Paid - 41:04 Organic 53:44 Social - 1:04:19  ⚙️ Working Hard, or Hardly Working? - 1:16:12  🛠 Cool Tool - 1:17:01  🧠 Must Read Marketing Article of the Week - 59:52  🎉  Shootin’ the Heck - 1:19:37 ---------------------------------------------------------------------------------------------------------------------------  #digitalmarketing #digitalmarketingnews #paidsearch #ppc #seo
01:24:36
January 21, 2022
Attribution Revolution! Google Analytics 4 Lets You Change Attribution Models for All Reports
This week on Marketing O'Clock, we have to give Google Ads *credit*, their new promotion might convince us to stay on as Google Partners. Plus, Google Analytics 4 now lets you change your default attribution model and Microsoft Advertising is making improvements to shopping campaign reporting.    ---------------------------------------------------------------------------------------------------------------------------  Intro - 00:00  📰 Main News -     You Can Now Change Your Google Analytics Attribution Model - 8:27  Google Partners Program Updates - 12:47  Microsoft Advertising Shopping Enhancements - 17:54     🔥 Take of the Week - Julie Bacchini  18:14    🔎 ICYMI - Chris Ridley -22:36  ⚡️ Lightning Round ⚡️   Paid - 26:27 Organic 39:36 Social - 50:08  ⚙️ Working Hard, or Hardly Working? - 56:46  🛠 Cool Tool - 59:14  🧠 Must Read Marketing Article of the Week - 59:52  🎉  Shootin’ the Heck - 1:02:43 ---------------------------------------------------------------------------------------------------------------------------  #digitalmarketing #digitalmarketingnews #paidsearch #ppc #seo
01:09:06
January 14, 2022
Reduce, Reuse, Repost. TikTok Recycles Popular Feature from Vine
This week on Marketing O'Clock, we're keeping you (re)posted on new features coming to TikTok, the new Chrome 97 allows you to record interactions on your site, and your Instagram feed is about to get a whole lot less familiar. Plus, PBR is reASSessing their social media strategy after some controversial Tweets went viral.    ---------------------------------------------------------------------------------------------------------------------------  Intro - 00:00  📰 Main News  -TikTok Reposts Have Arrived -  7:34  Google Chrome Recorder - 13:00  Instagram Feed Order Updates 14:47 🔥 Take of the Week - SEOGoddess -  18:14    🔎 ICYMI - Jyll Saskin Gales - 22:09  ⚡️ Lightning Round ⚡️   Paid - 24:26 Organic 29:42 Social - 49:10  🤢 WTH - 55:41  ⚙️ Working Hard, or Hardly Working? - 59:41  🛠 Cool Tool - 1:01:30  🧠 Must Read Marketing Article of the Week - 1:02:45  🎉  Shootin’ the Heck - 1:04:52 ---------------------------------------------------------------------------------------------------------------------------  #digitalmarketing #digitalmarketingnews #paidsearch #ppc #seo
01:10:36
January 07, 2022
New Year, New Me(ta Ads) & The 2021 Clockscars
This week on Marketing O'Clock, Meta Ads has a new campaign objective experience and a new unnecessary acronym for the new year. Plus, placement exclusions make a smart addition to Google Ads smart shopping campaigns, but should marketers get used to this feature? Then, we're breaking down the best and worst of digital marketing in 2021 during the third annual Clockscar awards!  ---------------------------------------------------------------------------------------------------------------------------  Intro - 00:00   📰 Main News -   Meta Ads Gets A New Look -  5:20   Are Smart Shopping Placement Exclusions Here? - 9:18   🔥 Take of the Week -  11:59   🔎 ICYMI  -14:21   ⚡️ Lightning Round ⚡️   Paid - 15:35  Organic 21:06  Social - 32:21   ❓ WTH - 36:46   ⚙️ Working Hard, or Hardly Working? - 39:45    🛠 Cool Tool - 42:21   🧠 Must Read Marketing Article of the Week - 43:28   🙌  2021 Clockscars - 44:25   🏆  - Biggest Win of the Year - 46:17  🏆  - Biggest Loss of the Year - 47:55  🏆  - Most Copied Feature - 48:37  🏆  - Biggest Drama - 49:27  🏆  - Best Named Update -  50:30  🏆  - WTH of the Year - 52:42  🏆  - Biggest Platform Fails - 52:42  🏆  - Rant of the Year - 01:02:56  🏆  - Best Ads Follow - 01:14:54  🏆  - Best PPC  Follow - 01:15:52  🏆  - Best Organic Follow - 01:16:36  🏆  - Best SEO Follow - 01:17:25  🏆  - Take of the Year - 01:18:10  🏆  - Greg of the Year - 01:22:51  🏆  - BBF of the Year- 01:24:41   ---------------------------------------------------------------------------------------------------------------------------  #digitalmarketing #digitalmarketingnews #paidsearch #ppc #seo
01:29:05
December 31, 2021
Microsoft Advertising eXandrs their Offerings With New Acquisition
Yule love this week's episode as Jess and Greg cover some huge programmatic news from Microsoft, and discussing Reddit's HO HO IPO. We also cover all of the digital ad news of the week along with all the marketing and social stories that you need to know.     ---------------------------------------------------------------------------------------------------------------------------  Intro - 00:00  📰 Main News -   Microsoft Bolsters Programmatic Offerings with Acquistion of Xandr -  7:34  Reddit Going Public? - 10:33  🔥 Take of the Week - Justin Borge -  13:55  https://twitter.com/BorgeClooney/status/1471587738629591052  🔎 ICYMI - Sam Kessenich -14:50  ⚡️ Lightning Round ⚡️   Paid - 16:33 Organic 24:18 Social - 46:40  ⚙️ Working Hard, or Hardly Working? - 54:14 🛠 Cool Tool - 56:04  🧠 Must Read Marketing Article of the Week - 57:19  🎉  Shootin’ the Heck - 59:57 ---------------------------------------------------------------------------------------------------------------------------  #digitalmarketing #digitalmarketingnews #paidsearch #ppc #seo
01:08:07
December 23, 2021
Thank You, Thank You(Tube) Very Much! Creators Have a Burning Love for New YouTube Features
This week on Marketing O'Clock, YouTube is gifting creators this holiday season with a slew of new features. Our team tells you what you need to know about new auto-chapters, analytics, Shorts remixes, subscription collections, & more! Plus, #PPCchat weighs in on the good and the bad of performance max campaigns (AKA PMax) and more digital marketing news you need to know!    ---------------------------------------------------------------------------------------------------------------------------  Intro - 00:00  📰 Main News -    New YouTube Creator Features for December -  7:34  🔥 Take of the Week - Amelia Fowler -  14:28  https://twitter.com/AmaliaEFowler/status/1468719040029814786  🔎 ICYMI - Eric Farmer -16:40  https://twitter.com/ericdfarmer/status/1469351889049305089?t=SaMfpgbXpCIEakizCwjeqg&s=09    ⚡️ Lightning Round ⚡️   Paid - 19:29 Organic 34:54 Social - 49: 50   ❓ WTH - 59:39  ⚙️ Working Hard, or Hardly Working? - 01:03:19  🛠 Cool Tool - 01:05:08  🧠 Must Read Marketing Article of the Week - 01:06:26  🎉  Shootin’ the Heck - 01:08:14 ---------------------------------------------------------------------------------------------------------------------------  #digitalmarketing #digitalmarketingnews #paidsearch #ppc #seo
01:18:09
December 17, 2021
A Picture Worth 1,000 Clicks? Google Ads is Bringing Image Extensions to a Computer Near You.
This week on Marketing O'Clock, desktop placements are no longer out of the picture for Google Ads image extensions. Google rolls out another Product Review Update just in time for the holiday season, but are their intentions naughty or nice? Plus, We Qwant to tell you about our new favorite search engine and Google released another uplifting misleading video to review the year in search. Intro - 00:00 📰 Main News - 7:42 Google Ads Image Extensions Are Rolling Out To Desktop 7:44 Google December Product Review Updates - 12:30 🔥 Take of the Week - via Jared McKiernan  - 16:23 🔎 ICYMI - via Miranda Akins - 17:39 ⚡️ Lightning Round ⚡️ Paid - 18:56 Organic 37:45 Social - 50:04 ⚙️ Working Hard, or Hardly Working? - 01:02:50 🛠 Cool Tool - PlePeper Local Tool  - 01:05:03 🧠 Must Read Marketing Article of the Week - Annie Cushing (the real Annielytics) A Marketers Guide To Using Regex In Search Console - 01:06:14 🎉  Shootin’ the Heck - 01:07:30 --------------------------------------------------------------------------------------------------------------------------- #digitalmarketing #digitalmarketingnews #paidsearch #ppc #seo
01:14:39
December 09, 2021
Gap Analys-ish: YouTube "Improves" Search Insights & Adds Content Gaps
This week on Marketing O'Clock, the YouTube Creators Team announced a Content Gap feature and other new insight tools for creators, but the real gap exists in the insights themselves. Google Ads issued service adjustments for accounts that were impacted by an issue with shopping campaigns in November. Plus, Jack Dorsey and his beard are stepping down as CEO of Twitter and all the digital marketing news you missed this week.   *video work as mentioned on the show* https://www.youtube.com/watch?v=ydWO9m8ZIpY  https://www.youtube.com/watch?v=pOvZFqhjnUY  https://www.youtube.com/watch?v=1Uc5Pumgatg  https://www.youtube.com/watch?v=edfXHGJXe0g  ---------------------------------------------------------------------------------------------------------------------------  Intro - 00:00  📰 Main News - 8:20  How To Get Google Ads Shopping Credits 8:24  YouTube Content Gaps & Search Insight Updates - 10:40  Twitter's Jack Dorsey Steps Down - 16:56  🔥 Take of the Week - via Sarah Burke - 22:10  🔎 ICYMI - via Akvile DeFazio - 26:54  ⚡️ Lightning Round ⚡️   Paid - 28:16 Organic 40:30 Social - 50:08  ⚙️ Working Hard, or Hardly Working? - 58:42  🛠 Cool Tool - Advertools URL Structure Analysis Tool - 01:00:11  🧠 Must Read Marketing Article of the Week - WhiteSpark's Local SEO Ranking Factors for 2021 - 01:00:48  🎉  Shootin’ the Heck - 01:02:24---------------------------------------------------------------------------------------------------------------------------  #digitalmarketing #digitalmarketingnews #paidsearch #ppc #seo
01:10:16
December 03, 2021
In Pod We Trust: Self-Serve Podcast Ads Arrive on Spotify
On this week's Marketing O'Clock Jess, Shep & Greg cover some podtastic new ad options from Spotify, some insights into the Google Ads features and the array of presents under the tree for YouTube Creators. Also, Google Ads wants you to create campaigns in the app (DON'T!), we may see better reporting for RSAs, Search Console gets a drippy new upgrade, everyone is fleeing far far away from AMP, we play a rousing game of Barry's Charts with Greg, and oh - put #30 #hashtags #on #all #of #your #posts.  All this plus the #digitalmarketing news of the week   ---------------------------------------------------------------------------------------------------------------------------  Intro - 00:00  📰 Main News - 5:00 Spotify Self Serve Podcast Ads 5:52  New Google Ads Insights - 8:36  YouTube Upgrades For Content Creators - 14:54  🔥 Take of the Week - 19:20  🔎 ICYMI - 20:00  ⚡️ Lightning Round ⚡️   Paid - 21:26 Organic 35:02 Social - 46:18  ⚙️ Working Hard, or Hardly Working? - 01:00:00  🛠 Cool Tool - 01:02:30  🧠 Must Read Marketing Article of the Week - 01:03:50  🎉  Shootin’ the Heck - 01:05:3 1---------------------------------------------------------------------------------------------------------------------------  #digitalmarketing #digitalmarketingnews #paidsearch #ppc #seo
01:14:15
November 25, 2021
Lessen the CamPAIN. Google Ads Overhauls Experiments
This week on Marketing O'Clock's 201st episode, we cheer for new Google Experiments that dodge the draft process! Also, Facebook/Meta is enhancing shopping in Groups, while Google went full Lucy & the Football with a new Algo update that you WON'T believe. Our Queen Julie Bacchini poured on so much salt that she earned a new nickname. Plus we release a new segment "Digital Marketing Jokes" where we source the best digital marketing jokes of the week and read live. All this plus the #digitalmarketing news of the week  ---------------------------------------------------------------------------------------------------------------------------  Intro - 00:00  📰 Main News - 6:00  Google Ads Customer Match Updates - 6:10  Google November 2021 Core Updates - 9:45  Facebook Groups Gets Shoppy - 14:55  Google Ads Experiments Gets An Upgrade - 18:02  🔥 Take of the Week - 20:15  🔎 ICYMI - 23:36  ⚡️ Lightning Round ⚡️   Paid News - 26:30 Organic News - 41:50 Social News - 56:24  ⚙️ Working Hard, or Hardly Working? - 01:11:00  🛠 Cool Tool - 01:13:00  🧠 Must Read Marketing Article of the Week - 01:14:35  🎉  Shootin’ the Heck - 01:15:46 #digitalmarketing #digitalmarketingnews #paidsearch #ppc #seo
01:23:37
November 18, 2021
Business in the Front, Pain in the Back. Google My Business is now Google Business Profile
This week on Marketing O'Clock, we celebrate our 200th episode! Rest in peace to Google My Business, as it will now be called Google Business Profile and is becoming a whole lot more difficult to manage. Facebook announces the removal of detailed targeting options deemed sensitive. Twitter Blue is now available in the US, but Greg wishes he could unsubscribe. All this and much more! 
01:22:52
November 12, 2021
Performance Max: Beyond the Keyworddome
This week on Marketing O' Clock, our friend Performance Max is finally out of beta, just in time for FACEBOOK's rebrand to Meta! Plus, we try to wrap our heads around Google Ads' new conversion goals and share insider info on how a Minor Google Ads policy change is majorly backfiring in the EU.
01:24:10
November 05, 2021
Re(d)actions to All the SiliCON Valley News
This week on Marketing O'Clock, the team discusses all the legal drama surrounding Google and Facebook. We break down the allegations that surfaced from the massive Facebook document release and unredacted filings from a lawsuit against Google. Plus, Facebook wants you to know they really care about small businesses, so we also cover the new features announced this week. All this and much more!
01:12:60
October 29, 2021
To Be Continuous... Google Mobile Search Results
This week on Marketing O'Clock, the team discusses Google rolling out continuous (not infinite) scroll. Facebook announces that they are hiring 10,000 in the EU to help build the metaverse, and we also help Mark Zuckerberg come up with some new names for the Facebook rebrand. Plus, Twitter is testing a new in-conversation ad format. All that and much more!
01:15:13
October 22, 2021
The New UniveRSAl Search Ad Type: Microsoft Ads To Only Support Responsive Search Ads
This week on Marketing O’Clock, Microsoft announces that it is following in Google’s footsteps and is depreciating ETAs, making RSA’s the only ad type. Google announces that it will be moving to a first-price auction model, and also unveils the new Analytics 360. Plus, the team breaks down Rand Fishkin’s latest article: What if Performance Advertising is Just an Analytics Scam?
01:22:39
October 14, 2021
A-Ten-Hut! New Google Ads Budget Report(ing) For Duty
On this week's show, the team has BIG news at the top, then Shep, Jess, Mark and Greg cover a new Budget Report from Google Ads (and a few fatal flaws within), the 60 Minutes and 7 Hours from the week when Facebook dominated all the news. Lastly the gang covers Facebook's new ad reach estimates and the noticeable range gap included. From there PPCGreg's Twitter spice dominated the ICYMI and the Take of the Week. After a very news-heavy lightning round the team gives mark an audio present to walk out to.
01:17:27
October 08, 2021
Google Ads Lights a (Keyword) Match Under PPC Advertisers Everywhere
On this week's episode of Marketing O' Clock, Google has the team in a tizzy as they update keyword matching, and offers some really bad blanket advice regarding match types. Google also announced that data-driven attribution will now be default. Plus, Facebook is launching Reels on iOS and Android in the US.
01:16:30
October 01, 2021
Page Amongst the Machine: Google Launches Advertiser Pages
This week on Marketing O’Clock, Google reveals Advertiser Pages as the next part of their efforts to make ads more transparent. Facebook announces updates for businesses, including changes to Click-to-Message Ads and a change that we are personally invested in. Google also rolls out new automobile search features that have the auto industry up in arms.
01:14:53
September 24, 2021
Summertime, and the Algo's Crazy: Glenn & Lily on the Mic with MOC
The Spring and Summer of 2021 were truly unprecedented algorithmic times for Google. So, the Marketing O’Clock team talks to the best and brightest in SEO to discuss the impact across sites, verticals, and the web as a whole.  Our SEO experts are: Lily Ray: Senior Director of SEO and Head of Organic Research at Amsive Digital Glenn Gabe: SEO consultant at G-squared interactive Greg Finn: Partner at Cypress North and Marketing O’Clock cohost First, Google announced Core Web Vitals and the Page Experience Update. Then, in the months ahead of the rollout, they seemed to drop one update after another. With all these fluctuations, how can SEOs even begin to assess the impact on site performance? We break down all the updates from recent months:April 8: Product Reviews Update June 2: Core Update June 15: Page Experience Update starts rolling out June 23: Spam Update (Part One) June 28: Spam Update (Part Two) July 1: Core Update July 26: Link Spam Update (took until Aug 24 to fully roll out) Sep 2: Page Experience Update finished rolling out (with News changes to finish within the following week.) Plus, our experts tell you what you need to know about the changes in Google’s Web Titles and share advice for surviving and thriving across future core updates.
52:41
September 22, 2021
Episode 192: ReTERM of the Google Ads Search Queries
Show Description: On this week's episode of Marketing O'Clock, a long-lost friend is back as Google now (kinda) showing more data in Search Terms reports. Facebook unveils their Facebook Stories, a smart glasses collaboration with Ray-Ban. Plus, Google also announces that Standard Display and Smart Campaigns into one campaign type.
01:13:60
September 17, 2021
Microsoft Advertising Settles the (Optimization) Score: Unpacking September Microsoft Announcements
This week on Marketing O’Clock, Microsoft introduces Video Ads and Optimization Scores in the September product update. Twitter draws ever closer to incorporating shopping, as eCommerce experiments reach next stages. Plus, Microsoft introduces their own news aggregator, with a name that just rolls off the tongue: Microsoft Start.
01:16:38
September 10, 2021
RIP ETAs (2016 - 2022) Temporarily in Our Accounts but Forever In Our Hearts
This week on Marketing O'Clock, the team breaks down Google’s announcement that it will be phasing out ETAs in favor of Responsive Search Ads. LinkedIn announces that it will be getting rid of its stories feature. Plus, Super Follows are finally here on Twitter.
01:17:16
September 03, 2021
h1 Whatever Google Wants /h1 - Unpacking the Title Tag Drama in the Google SERPs
This week on Marketing O’ Clock, Google Ads announces that marketers will soon have the ability to adjust conversion values for smart bidding. Reels are being tested on Facebook in the U.S. Plus, SEOs are up in arms as the Google search title tag chaos continues.
01:13:46
August 27, 2021
The 2021 State of PPC: What's Working Hard (or Hardly Working) in Google Ads & Microsoft Advertising
Join us for Marketing O'Talk as our guests discuss the realities of PPC advertising in 2021. PPC experts share how digital marketing demand has changed a year and a half into the pandemic. Plus, strategies to combat bad close variant matching, new features they are loving (and hating), and how to safely test automation in your accounts.Meet our lovely guests: Julie F. Bacchini:  President, Neptune Moon. #PPCChat moderator Anastasia Sorokina:  Associate Director of SEM, Stella Rising Mark Saltarelli:  Digital Marketing Manager, Cypress North. Marketing O'Clock cohost.
01:19:17
August 23, 2021
A LinkedIn Debut: Reviews About You! LinkedIn Launches Ratings & Reviews for Profiles
This week on Marketing O’Clock, LinkedIn announced a new rating and review system for user profiles. The team discusses the brief disappearance of Google Ads search queries in Google Analytics. Plus, YouTube introduces new features to improve the platform search experience.
01:02:38
August 20, 2021
Here ToData, Gone Tomorrow: Google Advertisers (Temporarily) Gifted With Full Search Term Reports
This week on Marketing O’ Clock, Google Ads search terms (briefly) come out of hiding, and Tik Tok has a totally original stories feature. Plus, Facebook is developing new privacy-focused ads.
01:06:15
August 13, 2021
First (Target) Impressions: Microsoft Decorates Ad Accounts With New Features
This week on Marketing O’ Clock, Microsoft Ads announces a ton of new features, including Target Impression Share bidding, Dynamic Location extensions, and automated Multimedia extensions. Then, Mark breaks down why digital advertising costs are going up across the board due to unexpected second quarter gains. Plus, Google Ads Editor v1.7 adds support for Hotel ads and lead form extensions.
01:14:28
August 06, 2021
A Look Behind The SERPtains: Google Now Shows Why Sites Rank
This week on Marketing O'Clock, Google has a new About This Result panel that will allow users to see why the engine gave them the results it did. Image Extensions are being seen on desktop, and finally, Google has announced an addition to their summer onslaught of algorithm changes, the Link Spam update.
01:00:48
July 30, 2021
Marketing O’Talk: Digital Marketing Reporting and Analytics
This month on Marketing O’ Talk, Shep sits down with Sarah Burke, Christina Brodzky, and Anna Shutko to talk digital marketing reporting, data, analytics, and all things nerdy. Find out why data reporting and analysis matters, as well as some tips from the experts on using data effectively.
37:32
July 27, 2021
Three Strikes & You’re Out! Google Ads Plays Hardball With Advertisers
This week on Marketing O' Clock, Google is cracking down on ad policy violations with a new three strikes and you're out system. We REALLY hope they can do a better job at accurately calling out violations before it rolls out in September, 2021.  Then, YouTube rolls out premium subscriber-only live chats and polls. Plus, TikTok launches Spark Ads, giving brands the ability to retroactively sponsor trending content.
01:06:15
July 23, 2021
Fly Away, Fleets! Twitter Closes the Book on Story-Like Posts
This week on Marketing O’ Clock, the summer go core updates continues as the Google July 2021 Core Update roll out is finally complete. Plus, Twitter tells fleets to fly home, the temporary tweet feature will be removed August 3rd.
52:25
July 16, 2021
SERPrise! Multimedia Ads Arrive in Microsoft Advertising
This week on Marketing O' Clock, Microsoft announces a new responsive ad format for search called Multimedia Ads. Google rolls out the cleverly named July 2021 Core Update, and some data indicates that TikTok is well on its way to world domination (of video platforms). Plus, Facebook announces a new thread option that will allow public officials to provide updates on previous posts.
01:08:23
July 09, 2021
The Cookie Won't Crumble Until 2023 | Google's 3rd Party Cookie Phase-Out Goes Back In The Oven
This week on Marketing O'Clock, Google announces that they won't be burning the cookies yet, as Google Chrome is delaying the planned 3rd party cookie phase out until 2023. Google has also decided to give spammers a taste of their own medicine, dropping two search spam algorithm updates within a week. Finally, Facebook announces a free newsletter platform creatively named Bulletin.
01:09:16
July 02, 2021
Marketing O'Talk: Essential PPC Tools for Advertisers
This month on Marketing O' Talk, digital marketing experts share essential tools for Google Ads, Microsoft Advertising, & more! Christine Zirnheld and Greg Finn are joined by Andrea Cruz and PPGreg to talk about Google tools like keyword planner, Google Ads Editor, and Data Studio. Plus, the bunch discusses some standout third-party tools you'll go bananas over, from research tools like Scrapebox and Semrush, to landing page tools like Microsoft Clarity and Hotjar. Listen to learn all the tools you need to move your accounts in the ripe direction.
42:45
June 30, 2021
Audio(s) Clubhouse? Spotify & Facebook Launch New & Improved Social Audio Spaces
This week on Marketing O’ Clock, the audio l̶a̶n̶d̶s̶c̶a̶p̶e̶ soundscape is getting even more crowded as Spotify announces Greenroom and Facebook launches Live Audio Rooms. Google rolls out a slew of new features for Small Business Week, including simplifying YouTube ad creation for SMBs and adding the ability to edit your GMB profile right from search. Plus, Google announces Ads Creative Studio, an ad creation tool and asset library which incorporates tools like Director Mix and and Dynamic Display.
01:18:32
June 25, 2021
Insights for Sore Eyes: Search Console Insights Help Marketers See Performance Clearly
This week on Marketing O'Clock, it's love at first Insight when Google Analytics and Search Console data come together for new Search Console Insights. Plus, Amazon websites are going to block Google's FLoC, new reports are here 4 marketers in Google Analytics, and Shop Pay is available to all shoppers on Facebook and Google, regardless of whether the merchant is a Shopify retailer.
01:09:03
June 18, 2021
Apple’s Mail Privacy Protection Feature Fails to Deliver for Email Marketers
This week on Marketing O'Clock, email marketers will want to unsubscribe from Apple's Mail Privacy Protection feature. Twitter finally releases the Twitter Blue subscription service, and we break down all the cool (and uncool) new features. Plus, Moz is acquired by iContact and we take a look at the effects of the June 2021 Core Update.
01:17:32
June 11, 2021
Live From Your Office, It's Google Marketing Live!
We’re coming at you live with all the latest Google Marketing Live News! Performance Max campaigns are expanding to more advertisers, image extensions are out of beta, and much more. Google announces the creatively named June 2021 Core Update (and the July 2021 Core Update, too). Plus, Microsoft introduces a unified campaign management hub that includes Google and social platforms.
01:13:49
June 04, 2021
LinkedIn's Eventful New Ad Type is Virtually Impossible to Ignore
Snap gets it crackling and popping with announcements at their second partner summit, including some not so fashionable AR Goggles and new public profiles for businesses. LinkedIn debuts the new Event Ad type and Event Analytics tool to go with it. Plus, Google quietly revealed new monthly spend limits.
01:05:25
May 28, 2021
Google Smart Shopping Campaigns: The (Smart) Advertisers' Guide to Structure, Optimization, & Reporting
On Marketing O'Talk, we're joined by PPC experts Pamela Lund, Kirk Williams, and Cole Soldwisch to talk about Google's Smart Shopping campaigns. Learn how to structure smart shopping within your account, how to optimize campaigns, reporting hacks, and more!
35:48
May 25, 2021
Google I/O 2021: Breaking Down Every I/Ota of News for Marketers
I/Only hope you’re ready for all of this I/O news. Google announces a huge expansion of their partnership with Shopify, as well as some new Google Photos integrations with Lens. Google also announces their new breakthrough Language Model for Dialogue Applications (LaMDA) to our mixed opinions. Plus, Pinterest debuts Idea Pins, a versatile take on the Story Pins launched last year.
01:16:43
May 21, 2021
Cut the Crop: Social Media Managers Rejoice Over Twitter's Mobile Image Announcement
This week, Twitter (kinda) drops the infamous mobile crop. Yelp announces custom location-based targeting for businesses along with some other goodies. We also dive all the way into the new Youtube Shorts creation tools and make big plans to make big money with the Youtube Shorts $100M creator fund. 
01:17:36
May 14, 2021
Click It & Ticket. Hosts Can Now Charge Admission for Twitter Spaces
Twitter adds a new ticketing feature and the ability to schedule a Space in its new audio rollout. We’ve got you covered on the latest Microsoft Ads update as it debuts even more new features including updates to phrase match and new ad formats. Plus, TikTok tries its hand at a new lead generation ad format.
01:09:53
May 07, 2021
APPsolutely Controversial: iOS 14.5 Rolls Out
Apple’s iOS 14.5 is APPealing to privacy advocates and APPalling to some digital advertisers. We’re here to tell you everything you need to know about the update. Plus, Spotify has a new podcast subscription service that makes Apple look like Scrooge McDuck and Google seemingly has a local car inventory search in development.
56:21
April 30, 2021
Microsoft ADS (A Lot of) New Features for Advertisers
This week we're breaking down all of the new features coming to Microsoft Advertising and a new Facebook feature that sounds familiar. Plus, Google is making advertisers' lives a lot easier with dynamic placement exclusions and a lot harder with "simpler" bid strategy organization.
01:03:26
April 23, 2021
Marketing O'Talk: Video Ads & Facebook Campaign Import Coming to Microsoft Audience Network
John Lee from Microsoft Advertising announces exciting new features coming to the Microsoft Audience Network including video ads, Facebook campaign import, and more! We are joined by John and agency experts to break down what you need to know and opportunities for Microsoft Advertising.
32:13
April 21, 2021
5 Stars for Google's New Algo Update: The Product Review Update
In this week’s episode, the team gives 5 stars for Google’s recently announced product review algorithm update. Plus, Google has more anti-trust issues thanks to their accidentally leaked project Bernanke and Google Ads launches new automated features that you’ll want to opt-out of.
01:00:03
April 16, 2021
Express Yourself (& Your Search Data): RegEx Arrives in Google Search Console
Regex data filtering comes to Search Console, Microsoft Ads is feeling like the MAN as it debuts a fistful of features, and we weigh in on a conversation over platforms, algorithms, and the users who shape them.
01:03:09
April 09, 2021
You, You, You “Auto” Know About Microsoft Advertising’s New Features
Microsoft Advertising launches auto-applied ad suggestions and a new ad unit to help drive sales. Plus, create now and post later with Instagram Story drafts and Google Ads clarifies their first-party data requirements.
01:09:06
April 02, 2021
Talkin' 'Bout My Lead Generation: Tips, Tricks & Tactics For Lead Gen Ads
In this month’s episode of Marketing O’Talk, Greg Finn sits down with an all-star cast of lead generation experts to discuss their experience with lead generation ads, along with their best practices to make their efforts count: Michelle Morgan, Director of client services at  Clix Marketing, co-founder of Paid Media Pros Joe Martinez, PPC Legend, notable marketing writer and speaker, co-founder of Paid Media Pros Mark T Saltarelli, Digital Marketing Manager at Cypress North (& Marketing O'Clock regular)
42:24
March 30, 2021
Zero Clicks, Lots 0' Drama: A Look at New SERP Data
Building a community on Facebook turns out to be a recipe for disaster for the New York Times, Twitter addresses widespread user complaints (though not the one you’re thinking of), and things get inten(t)se over zero-click search data.
01:00:24
March 26, 2021
Don’t Bug Out! Google Ads Smart Matching May Just Be a Test
Google Ads confirms the "Smart Matching" filter spotted in the wild was a bug, squashing rumors of a new match type... for now. After all, they did acknowledge it was part of a test some advertisers opted into. Oh, and Google also released their annual Ads Safety Report.
01:14:35
March 19, 2021
Pinterest Premiere(s) New Features For Advertisers
Pinterest announced some new tools for advertisers, including a new video ad format that really hits home (feed). Google's upcoming, "simpler" bid strategies maximize confusion, and hotel booking links can now stay for free in the SERPs.
01:04:33
March 12, 2021
Creators Can Charge Followers for Content with Twitter's Super New Feature
Twitter announces their version of Facebook's Groups, called Communities and enables users to charge followers for exclusive content. Google gives a FLoC about privacy, will not replace the cookie with another method of tracking individuals. And Instagram's new Live Rooms let users go live with up to three other people, assuming you don't already have video chat fatigue. Marketing O'Clock https://marketingoclock.com/
01:03:23
March 05, 2021
Filling The Funnel(s): A Conversation on Marketing To The Different Funnel Stages
This week we are talking funnels. We start by breaking down and explaining the sales funnel and the differences with the marketing funnel (and how they fit together) then head on in to the complexities of marketing to each stage. From messaging, offers, intent and networks - we break down best practices and how to success in a full-funnel approach. With us on today's show are: Glenn Schmelzle, founder pf Marketing What's New, host of the "Funnel Reboot Show" https://marketingwhatsnew.com/ Andrea Cruz, Digital Marketing Manager at the Fabulous KoMarketing https://komarketing.com/ Mark T Saltarelli, Digital Marketing Manager at Cypress North (& Marketing O'Clock regular) https://cypressnorth.com/ and Marketing O'Clock's Greg Finn will be your host for the hour! We will be covering the following throughout the panel: - Different Types of Funnels - Messaging/Offers/Intent at different stages - Networks and ad types that work - Post Conversion opportunities For more information or to subscribe to our podcast, head to: https://marketingoclock.com/
55:47
March 01, 2021
Recommendation Accepted: Google Optimizes the Partners Program
Spotify's latest advertising announcement is music to our ears, while Facebook temporarily takes news content down (under) in response to proposed Australian legislation. And big news - Google changes the Partners program again! But this time it's nothing to be dismissed. In fact, we're rejoicing!
56:15
February 26, 2021
Google’s New In-SERP Forms Take a Lead From Social Ad Platforms
Passages officially join the ranks on Google, LinkedIn is getting in the creator support game, and the latest Google Ads extension takes a lead from social platforms. Plus we cover a take of the week from @lchasse on moving those tCPA budgets on up and @PPCGreg has a ICYMI that will save your accounts from Mobile App traffic.   In the lightning round for paid we cover 1:1 LinkedIn art sessions, the Walmart DSP & new Google Ad recos. This week in organic we cover auto appended Google My Business service suggestions, Amazon Byz Selz, and Google is paying publishers in the UK. In Social Twitter has record revenue, TikTok matriculated their own University and TikTok has recipe integrations. For all article links head to https://marketingoclock.com/ and subscribe for all articles in your inbox each and every week.
01:08:37
February 19, 2021
Microsoft Advertising Bids Adieu to Manual CPC
We talk Shop (Pay) about the new payment option available in Facebook and Instagram checkout. Violating Google News and Discover policies now leads to manual action penalties. And Microsoft Advertising announces the sunset of manual CPC, leaving some advertisers bid-er over the loss of control. Get all the show notes delivered each week in your inbox over at: https://marketingoclock.com/ 
01:01:48
February 12, 2021
Cut It Out! New YouTube Feature Lets Users Clip Videos
YouTube's new Clips feature is great for when sharing a full video link doesn't cut it. Topic exclusions are in the works for ads in Facebook's news feed, Google SERPs go all TMI and Instagram's latest test is a story worth sharing. Not to mention more match type mayhem for Google Ads. What. A. Week. More at https://marketingoclock.com/
01:12:16
February 05, 2021
Microsoft Advertising's New Extension Filters Out the Competition
Microsoft Advertising rolls out new Filter Link Extensions - a format unique to their platform, which fill...ters the Marketing O'Clock team with joy. Pinterest tests featuring Story Pins at the top of the feed and Twitter Spaces makes updates worth hearing about.
01:21:24
January 29, 2021
Marketing O'Talk: A Look Back on 2020's 'Significant' Google Ads Changes & How to Set Yourself Up for Success in 2021
On this Marketing O'Talk roundtable discussion, we have an All-Star guest list to talk about Google Ads! With us on today's show are: Ginny Marvin (@GinnyMarvin), former EIC of Search Engine Land & Marketing Land, https://twitter.com/ginnymarvin Anu Adegbola (@TheMarketingAnu), CMO at BrainLabs and host of #PPCchat Roundup Show, https://www.brainlabsdigital.com/ Mark T Saltarelli (@MarketingByMark), Digital Marketing Manager at Cypress North (& Marketing O'Clock regular) https://cypressnorth.com/ and Marketing O'Clock's Greg Finn (@GregFinn) will be your host for the show! We to talk about everything that happened to Google in 2020, the Good, Bad and "Not Significant". Our experts run through the changes, how they'd adapted and tricks that have been uncovered along the way. Finally, the experts talk about how to set yourself up to thrive with Google Ads in 2021 and beyond. https://marketingoclock.com/
52:00
January 27, 2021
Oh Boy(cott)! New Data Reveals the Impact of Facebook Ads
What was the impact of last July's Facebook Ads boycott? The answer might surprise you. Plus, new insights from the PPC community could finally put the "smart" (marketers) in Google Smart Shopping campaigns.
01:26:08
January 22, 2021
Advertisers Veri-fy-ered Up Over New ID Requirements In Google Ads
Extra! Extra! Publishers can now see Google News performance in Search Console. And Google Ads has begun rolling out their Identity Verification requirements to advertisers. Which is fine, but the misleading email notification sent out should be dis-CARDED. Show notes at: https://marketingoclock.com/
01:05:32
January 15, 2021
Ask and You Shall Receive: Google Question Hub Now Available in the US
This just in: there are still unanswered questions on the Internet. But never fear, Google's Question Hub is here! In other news, literally, YouTube videos make up 11% of all content featured in Google News.
01:03:05
January 08, 2021
The Right (of) Passages & The 2020 Clockscars
Google acknowledges their visualization of passages in the SERPs wasn't the best way to communicate the change... we just wish they'd have thought about this BEFORE releasing it, and not AFTER. Our thoughts on that, plus TikTok and Instagram take a ride on the short videos carousel and we reveal the winners (and losers) of 2020, handing out the industry's most coveted awards, The Clockscars.
01:23:29
January 01, 2021
Apple’s New Privacy Change Rocks Facebook Advertising To The Core
The App Tracking Transparency feature in Apple's iOS14 has the digital advertising community rattled. But don't worry, Facebook took out a newspaper ad in defense of small businesses... or their money. Meanwhile, Instagram is doing a Reel great job at mimicking TikTok and we can verify that Twitter will once again be handing out those fancy blue checkmarks. https://marketingoclock.com/episodes/apples-new-privacy-change-rocks-facebook-advertising-to-the-core/
01:25:32
December 25, 2020
Marketing O'Talk: Google Passages: How SEOs & Content Creators Can Thrive w/ Passage-Based Ranking
On this month's episode of Marketing O'Talk, Google announced new Passage-Based ranking back in October that will potentially have major ramifications on overall rankings and future content creation (hopefully for the better!). Christine "Shep" Zirnheld & Greg Finn are joined by Cindy Krum of Mobile Moxie and Casie Gilette of KoMarketing to discuss both what it means from a technical standpoint and how it may impact your content creation plans.
42:01
December 22, 2020
Images uSERP Google: New Test Features Interactive Search Results
No need to use your image-ination, Google's latest test uses interactive search results to help users picture what's on the page. Plus, the search giant releases greater control over sensitive ad topics with new Ad Settings, and LinkedIn's Product Pages give businesses a meme-free place to showcase their offerings. Full Show Notes: https://marketingoclock.com/
01:17:28
December 18, 2020
Bah Humbug! Scroogle Core Update Leaves Webmasters Feeling Not So Merry
We think Google deserves a lump of coal in their stocking based on when they decided to roll out the December 2020 Core Algorithm Update. Plus, Shopify makes some (not so) ground-breaking predictions for the future of commerce, YouTube rolls out the red carpet for new  Premiere features, and Google Chrome is caught blocking "heavy" ads on publisher sites.   Full Show Notes: https://marketingoclock.com/episodes/december-2020-core-update-leaves-webmasters-feeling-not-so-merry
01:07:03
December 11, 2020
The Last Gmail in the Coffin. Google Ads is Unsubscribing from Gmail Campaigns
This week’s digital marketing news:  Google Ads is putting Gmail ads in its outbox and Amazon is reporting its biggest holiday shopping season ever. Plus, Facebook Ads’ product guy doesn’t want to hear about your problems, but we do!
57:27
December 04, 2020
Snippet, Snippet Good? Google Links to Multiple Third-Party Sites in Featured Snippets
On this week's episode of Marketing O'Clock, Google turns featured snippet winners into losers with third-party links, Instagram expands branded content offerings, and Snapchat will literally pay you to use their new "Spotlight" feature.
01:01:36
November 27, 2020
Marketing O'Talk: Google's Web Stories. The Webmasters Guide to Building, Tracking, & Optimization
On this Marketing O'Talk roundtable discussion, Shep and Greg are joined by SEO experts Glenn Gabe (@glenngabe) and Samuel Schmitt (@samuelschmitt) to talk about Google Web Stories. Our experts will walk you through Web Story creation, the different tools available, how to optimize Stories for Google Search and Discover. Plus, get inspired by real-life examples of engaging Web Story content from publishers, brands, and content creators.
57:36
November 25, 2020
To the App Window to Your Twitter wall. Y'all Fleet Fleet Twitterusers.
On this week's episode of Marketing O'Clock, Twitter tells a familiar "story" with new Fleet feature, advertisers can now run carousel ads on Twitter, and YouTube can put ads on your videos whether you like it or not.
01:09:02
November 20, 2020
Check Your (Core) Vitals. Page Experience To Become A Google Ranking Signal in 2021
Core Web Vitals will become ranking signals in for Google Search in May 2021, a technical error leads to Facebook Ads accounts being mistakenly disabled, and Search Engine Journal highlights 10 PPC trends to watch for in 2021.
01:10:05
November 13, 2020
The Company (Engagement) You Keep: LinkedIn Introduces Company Engagement Report for Advertisers
On this week's episode of Marketing O'Clock, LinkedIn proposes more account-based marketing efforts with new Company Engagement Report, find the best deals in the SERPs with Microsoft Advertising promotion extensions, and full day YouTube masthead ad placements sail off into the sunset.
01:10:46
November 06, 2020
A Moment of Clarity for Webmasters. Microsoft Launches Clarity Analytics.
This week's digital marketing news: Microsoft gives Google Analytics a run for its money with new Clarity product for webmasters, new YouTube features that creators won't want to sleep on, Adobe has predictions about 2020 online holiday shopping, and Pinterest announces a slew of new eCommerce features.
01:15:02
October 30, 2020
Passage Interference: Google May Rank Sections of a Page 1st & Goal in the SERPs
This week's digital marketing news: Google announces passage-based ranking, the Department of Justice is suing Google over antitrust violations, and Facebook and Google release new eCommerce features just in time for the holiday season.
01:05:54
October 23, 2020
Let's Get Analytical. Google Analytics 4 Has Arrived.
We give a warm welcome to the new/rebranded  Google Analytics, attribution improvements in Google Ads, and Google Search data in Google Podcasts Manager.
01:17:35
October 16, 2020
Marketing O'Talk: Roundtable Discussion of LinkedIn Ads Strategies, Myths, & Advertising Opportunities - Bonus Episode
On this week's Marketing O'Talk roundtable, we have an all-star cast to talk about LinkedIn Advertising. In this special bonus episode roundtable panel, we break down advanced strategies, ways that Google Advertisers can succeed with LinkedIn ads, and where the platform is going in the future.  With us on today's show are:   AJ Wilcox, founder of B2Linked, host of the "LinkedIn Ads Show" https://b2linked.com/   Andrea Cruz, Digital Marketing Manager at the Fabulous KoMarketing https://komarketing.com/   Mark T Saltarelli, Digital Marketing Manager at Cypress North (& Marketing O'Clock regular) https://cypressnorth.com/   and Marketing O'Clock's Christine Zirnheld (aka Shep) will be your host for the hour!   We will be covering the following throughout the panel:   - Introductions & Format  - Debunking LinkedIn Myths  - Your Go-to LinkedIn Strategies  - LinkedIn Ads vs. Google Ads  - What's Next For LinkedIn Ads   For more information or to subscribe to our podcast, head to: https://marketingoclock.com/
55:33
October 13, 2020
Rage Against the Machine Learning: Google Ads Announces Performance Max Campaigns & Automated Insights
This week's digital marketing news: Google Ads announces new machine-learning powered Insights Page and automated Performance Max campaigns. Plus, new advanced formats for Google Ads Responsive Display ads launch and Facebook delays their attribution-window change. See more at https://marketingoclock.com/
01:07:52
October 09, 2020
Use(r) Protection: Cloudflare Launches Privacy-First Analytics to Rival Google - Ep 142
This week's digital marketing news: Cloudflare launches privacy-first analytics, Google Ads now has an auto-applied recommendations feature for bad advertisers, Facebook removes the 28-day attribution window, and Google Ads rolls out free shopping listings worldwide.
01:11:39
October 02, 2020
We Kid You Not: YouTube Puts New Emphasis on Age-Appropriate Content - Ep. 141
This week's digital marketing news: YouTube changes how they handle age-restricted content, Ahrefs nails it with new Webmaster Tools, Google makes enhancements to local ads, and the LinkedInterface gets a facelift.  YouTube changes how they handle age-restricted content, Ahrefs nails it with new Webmaster Tools, Google makes enhancements to local ads, and the LinkedInterface gets a facelift.
01:38:59
September 25, 2020
Fai-Retails Do Come True: In Market Audience for Google Shopping Campaigns - Ep. 140
This week's digital marketing news: Google's in-market audiences are now compatible with shopping campaigns, TikTok may be acquired by Oracle, YouTube announces their new "Shorts" feature, and Google Ads officially rolls out custom audiences.
01:15:59
September 18, 2020
Microsoft Finds the Missing Link for Advertisers. LinkedIn Social Targeting Has Arrived - Ep. 139
This week's digital marketing news: The wait is over, LinkedIn targeting rolls out in Microsoft Advertising. Plus, Facebook sets limits on the number of ads in an account, new filters for the Facebook ad library, multi-image extensions in Microsoft Advertising, and we still have a lot more to say about Google's removal of search query data.
01:27:14
September 11, 2020
Marketing O'Talk: Roundtable Discussion of Google Ads September Updates - Bonus Episode
Marketing O'Talk". On this deep-dive episode, special guests Julie Bacchini, Andrea Cruz, and Mark Saltarelli discuss September 2020 updates in the world of Google Ads. From search terms reporting changes, to the new UK DST fees and text ad rumors, we're discussing it all and we're not pulling punches.
56:30
September 04, 2020
Microsoft Advertising Giveth, Google Ads Taketh Away - Ep. 138
This week's digital marketing news: Google Ads makes us sad by taking away search query data, passing along UK DST fees, and potentially phasing out text ads. But, the new Microsoft Audience Network makes us happy. Plus, licensable badges can now be found in Google Image Search and there are new audience insights for LinkedIn page managers.
01:17:10
September 04, 2020
Shop The 'Bewk. Enhanced Shopping Experiences Launch on Facebook & Instagram - Ep. 137
This week's digital marketing news: Facebook & Instagram are expanding their e-commerce functionality, Google launches career certificate programs, short-form videos spotted in Google Discover, and rumors swirl about a potential new Apple search engine.
01:16:03
August 28, 2020
Admission Accomplished. Facebook Helps Businesses Host Ticketed Virtual Events - Ep. 136
This week's digital marketing news: Facebook helps small businesses host paid online events, Google launches Search Console Insights for content creators, Microsoft Advertising Editor gets campaign-level audience targeting, and Google's customized header test proves why SEOs can't have nice things.
01:15:49
August 21, 2020
The Limit DOES Exist! Twitter Allows All Users Limit Replies to Tweets - Ep. 135
In this week's digital marketing news, tell fellow Tweeters to talk to the hand(le) with Twitter's new conversation settings, all the buzz about that massive Google Search bug, add your business card to the Google Search results, and Facebook removes thousands of targeting options for advertisers.
01:24:29
August 14, 2020
Instagram Stops Being Polite & Starts Getting Reels - Ep. 134
In this week's digital marketing news, Instagram's new feature attempts to REEL in TikTok users as the White House considers blacklisting the app.  Plus, Microsoft considers purchasing TikTok, new features for Google Ads app campaigns, and all the SEO, PPC, and social media marketing news you missed this week.
01:05:47
August 07, 2020
Lead Generation Forms for Hard Quora Prospecting - Ep. 133
In this week's digital marketing news, Quora LEADS the way with new FORMS of advertising, Bing finally launches their new and improved webmaster tool set, and 41% of Google search results are for Google properties... depending on your definition of Google Properties. 
01:20:57
July 31, 2020
Hulu Ad Manager: Making Your TV Ad Streams Come True - Ep. 132
This week's digital marketing news: I stream, you stream, we all stream for Hulu's new self-serve ad platform and Spotify video podcasts. Plus, Google Search console now allows marketers to analyze traffic from Google News, Google Ads Editor version 1.4 launched, and Bing's new plugin will immediately index your site.
01:18:22
July 24, 2020
Hackers Gonna Hack. Twitter Attack on Blue Checkmarks. - Ep. 131
In this week's digital marketing news: Politicians, advertisers, and celebrities with blue checkmarks were impacted as verified Twitter accounts were hacked, frozen, and fixed on one wild Wednesday. Image extensions, countdown customizers, conversion optimization, oh my! Google Ads confirms the launch of new features. Google Analytics looks into their crystal ball with new predictive audiences and metrics for advertisers. Plus, Tik Tok influencers scramble to find new platforms as security concerns around the app grow and mum's the word on our new favorite meme.
01:11:16
July 17, 2020
Get Rich Or Die Testin’. Google’s Rich Results Test Is Out Of Beta - Ep. 130
This week the gang covers the new Rich Results Test tool (RIPeace Structured Data Testing Tool!), new attributes to Google Ads Responsive Display Ads, Thumbnails in Search Results and much more. Plus a spicy Ron Swanson Take of the Week from Gary Illyes, and ICYMI from Queen of Spice Pamela Lund and a slew of digital marketing news from the week served up for you! 
01:06:02
July 10, 2020
Blame it on the A-A-A-Algorithm. Facebook to Favor Original Reporting in News. - Ep. 129
In this week's digital marketing news, Facebook doesn't favor the little publisher that could, organic shopping results are coming to a Google shopping panel near you, Bing shares the secret ranking sauce, Google keeps ad labels consistent, big companies boycott big spending on Facebook, and we spy with our little eye a sneaky TikTok.
01:19:25
July 03, 2020
Microsoft Addresses CamPAIN Points for SMBs, Launches Free Digital Marketing Center - Ep. 128
In this week's digital marketing news, Microsoft's Digital Marketing Center looks out for small businesses, Google News launches a licensing program, Google's latest social app looks familiar, Spotify revolutionizes sponsor ads, TikTok For Business is open for business, and Facebook's staff wears more hats than you know.
01:15:51
June 26, 2020
Speak now or forever hold your Tweet. - Ep. 127
In this week's digital marketing news, Twitter begins testing voice Tweets, Google's new advertising policies help level the targeting field, Spotify ads are unmuted and unmatched, Pinterest stories are hopeful for a happy ending, Snapchat's certification program is in session, and Facebook Groups go from Grandma's recipes to conspiracy theories real quick.
01:22:35
June 19, 2020
Don't hate the Bitmoji. Hate the Game. A look at Snap's Latest Play. - Ep. 126
In this week's digital marketing news, Extra! Extra! Read all about it on Facebook News, personal and professional circles find common ground in Facebook Messenger, Google announces the new head of Search, big Snapchat programs come in mini debuts, and it only took a week for Microsoft's Robots to malfunction.
01:12:55
June 12, 2020
Say I Do: LinkedIn's Big Engagement Announcement - Ep. 125
In this week's digital marketing news, LinkedIn expands retargeting efforts, Tweet into the future with scheduled Tweets, bulk delete embarrassing Facebook posts of the past, double-decker stories ride into Instagram's home feed, and artificial intelligence accepts Microsoft's latest job offer.
01:07:52
June 05, 2020
Chalk it up to Page Experience: Google Announces Upcoming Ranking Factor. - Ep. 124
In this week's digital marketing news, Google's Page Experience update is on the way but don't panic, Discovery Ads take inspiration from social media, retail category reporting explains differences between search and shop, IGTVs monetization combo comes with a large badge and a side of ads, and chicken cults takeover TikTok.
01:07:20
May 29, 2020
Don't Shop Believing. Facebook Launches Shops for Small Businesses. - Ep. 123
In this week's digital marketing news, businesses set up shop on Facebook, choose your Twitter conversation settings, Shopify updates pave the way for the future of e-commerce, Google reunites with image extensions after phasing out gallery ads, and Walmart's attempt to compete with Amazon never takes off.
01:24:26
May 22, 2020
All the hubub about Bing News PubHub - Ep. 122
In this week's digital marketing news, Bing News PubHub has big news for news publishers, gift card and donation page links are the latest helpful feature from Google My Business, pin marks the spot of your favorite Instagram comment, new Facebook brand safety controls give control back to advertisers, and GIFs have entered the SEO conversation.
01:06:34
May 15, 2020
Search Results MAY Vary. Google's Latest Core Update - Ep. 121
In this week's digital marketing news, Google launches another perfectly named core update, Shopify brings shopping into the 21st century, Google Smart Shopping introduces new conversion goals, Google highlights their efforts through the COVID-19 pandemic, check these website vital signs for a healthy user experience, and we open the floor for debate if stats should be taken as facts.
01:06:58
May 08, 2020
Log In Losers, We're Going Shopping. Shopify Launches Shop App - Ep. 120
In this week's digital marketing news, Shopify reinvents their mobile app, Snapchat shows will return shortly after this First Commercial break, Affinity Audiences added to Google Shopping Ads, Microsoft launches cookie-based experiments, correlation does not equal causation when it comes to SEO, and The Force to control an entire twitter hashtag Disney Plus uses.
01:22:17
May 01, 2020
The Shop Heard 'Round the World. Google Shopping to Feature Organic Listings - Ep. 119
In this week's digital marketing news, shop organic listings on Google's shopping tab til you drop, Google Ads isn't playing Guess Who with advertiser identity verifications, Facebook campaign budget optimization goes from obligatory to optional, small business meets Google Ads credit, Google organizes search results into separate subtopics on the sidebar (say that 5 times fast), and learn how to take your email list from 0 to 100 real quick.
01:32:52
April 24, 2020
Build YouTube Videos From The Ground Up. Some Assembly Required. - Ep. 118
In this week's digital marketing news, Google's latest tool transforms static images to smooth videos, LinkedIn's company targeting filters grow, Amazon cuts affiliate payouts to the bone, columns across Google accounts sync up, live from YouTube it's Google's Webmaster Conference, search winners and losers amid COVID-19 impact, and Facebook revolutionizes the art of messaging your significant other.
01:16:08
April 17, 2020
Amazon Product Targeting Helps Merchants Hit The Bullseye - Ep. 117
In this week’s digital marketing news, Amazon Sponsored Ads hit the target with product targeting, Microsoft Advertising's new conversion goal inclusion option scores big with advertisers, Google's featured snippet isn't as featured as it appears, explore new shopping features on Pinterest, and Quibi kills the heart of meme sharing without skipping a beat.
01:26:01
April 10, 2020
Facebook Gets Series-ous About Video Content - Ep. 116
In this week’s digital marketing news, Microsoft Ads designs more multi-account features, working from home and desktop searches go hand in hand, Facebook premiers new video tools, Pinterest checks out retailers for their verified program, and curiosity about manipulating search engines landed The Tiger King in a lawsuit.
01:08:55
April 03, 2020
Back That Asset Up. Better Reporting for Google App Campaigns - Ep. 115
In this week’s digital marketing news, Google's new asset reporting features improve the gaming experience, Bing charges full speed ahead with instant indexing, SpecialAnnouncement data for coronavirus-related content is supported on Bing, Pinterest Today shares worldwide trending topics, and these unlucky parents had a series of unfortunate events occur at their first Zoom happy hour.
01:17:50
March 27, 2020
Choose Your Own Ad Venture With LinkedIn Conversation Ads - Ep. 114
In this week’s digital marketing news, LinkedIn launches a feature we actually want to have a conversation about, Google develops new properties to help update events, brands can create custom lenses in Snapchat, Facebook reaches out a hand to small businesses in a time of need, learn how to make the best of your working from home journey, and TikTok's policy is the definition of judging a book by its cover.
01:24:39
March 20, 2020
Reddit’s Trendy New Ad Unit Lets Brands Takeover Search Tab & Popular Feed - Ep. 113
In this week’s digital marketing news, advertisers takeover Reddit trends, maximize Google's portfolio bid strategies, mo' Stories mo' Facebook content, users in 2020 find engagement outside social media, our 'Coronavirus Roundup' reports on the latest COVID-19 updates, and a new TikTok trend allows you to do more than just burn calories while you sleep.
01:06:26
March 13, 2020
Don’t Call Them Stories. Twitter Lets Users Share Fleeting Thoughts - Ep. 112
In this week’s digital marketing news, our hope for Twitter launching useful features disappears in a fleeting moment, apply multiple metrics side-by-side to YouTube videos, YouTube creators are notified of new notification analytics, Walmart's addition of a membership program equals more perks for shoppers, and a 17-year-old high school kid passes Twitter's verification process as a fake political candidate.
59:59
March 06, 2020
This is Not A Drill. Bing Webmaster Tools Hammers Out Awl New Features - Ep. 111
In this week’s digital marketing news, slow and outdated Bing Webmaster tools turn fast and modern, you don't need to be famous to have a Google Search profile card, TikTok continues making brand positive moves, Google's new product feature makes shopping dreams a virtual reality, Search Console allows exporting with ease, and peanut butter weighs in on a long-disputed internet debate.
01:01:53
February 28, 2020
Lights, Camera, New Conversion Actions in Google Ads - Ep. 110
In this week’s digital marketing news, Google Ads allows advertisers to track more granular conversion actions as we take action against their new Partner requirements, Facebook is PINspired by another social platform, create on the go with Facebook’s Creator Studio mobile app, manager accounts can share audiences in Google Ads, Instagram may bring back chronological posts, and 2020 is the year of political meme campaigns.
01:08:14
February 21, 2020
Partners In Crime? Google Partners Forces Sales Initiatives on Agencies - Ep. 109
In this week’s digital marketing news, Google shows no love for agencies with new Partner Program requirements, Pinterest takes the lead for fastest growing social platform, Google has yet to confirm or deny a weekend search ranking update, Microsoft has a new function for advertisers IF they want to customize text ads, Google buries Network Domain and Service Provider data, and Harley Quinn is not box office or search engine optimized.
01:09:33
February 14, 2020
You've Got Sale(s). Shopping Ads Coming To Gmail - Ep. 108
In this week's digital marketing news, Microsoft Shopping launches enhanced product group capabilities, disruptive video ads join Chrome’s block party, shopping ads may be coming to your inbox, get notified when your favorite brands slide into your Facebook DMs, Tripadvisor launches the future of customer review management, Spotify goes all-in on podcasts, and can Google solve America’s health crisis?
01:09:07
February 07, 2020
Byte sized videos are back. New 6-second app grows from Vine's old roots. - Ep. 107
In this week's digital marketing news, we take a "Byte" out of a new 6-second video app, Search Console introduces a removals tool, LinkedIn elevates business pages, Google Dataset Search is out of beta, Pinterest helps you find your perfect shade, Google's featured snippet update isn't finished updating, and get in loser we're going web browsing data shopping.
01:06:04
January 31, 2020
And Now, our Featured Snippet Presentation. Deduplication of Google's Organic Listings. - Ep. 106
In this week's digital marketing news, Google Search counts snippets as listings, Google helps users keep track of their recent recipe searches, a Google Ads optimization score trick leaves us speechless, learn how blogging has transformed over the past 5 years, Twitter teases a explore page extreme makeover, Spotify becomes a new social network with playlist stories, we mourn Mr. Peanuts, and strangers become acquaintances with the snap of a photo.
01:02:21
January 24, 2020
New SERPs who dis? Google updates desktop experience. - Ep. 105
In this week's digital marketing news, Google updates their desktop experience, it pays to be popular with Google's new mobile feature, Google creates a clever name for their 2020 core update, custom dimensions surprise advertisers in Google Ads, find out which apps are selling your personal information, and Amazon isn't good enough for this particular celebrity.
01:09:08
January 17, 2020
Paging all Brands: Use Bing Pages to control your presence in the search results - Ep. 104
In this week's digital marketing news, Bing Pages personalize branded search results, Spotify spearheads podcast advertising, the future of Google Assistant means storytime and sticky notes, Twitter opens ad space for trend spotlight, Tweet reply restrictions fight internet trolling, Samsung builds a friendly chatbot, and Airbnb software works to perfect psychopath detection.
01:03:23
January 10, 2020
Google Ads is sliding out of your DMs. Message extensions are no more. - Ep. 103
In this week's digital marketing news, Google Ads ghosts its message extensions, diverse languages contribute to teaching AI language, political advertising space is dwindling, fake clicks cost real companies real money, stay tuned for Bitmoji TV, the US military isn't hiding its feelings about TikTok, and Facebook doesn't know if it's a social platform or a doctor's office.
56:25
January 03, 2020
Presenting the Clockscars - Our year end awards show + this week's news - Ep. 102
In this week's digital marketing news, Marketing O'Clock hosts the first-ever Clockscars, Google Lens takes the guessing game out of dying your hair, Facebook's campaign budget optimization drop is coming, voice search awaits its big break in 2020, Google support takes a permanent break from social media, Facebook has its eye on the Super Bowl, and a new project works to make incompatible smart home products compatible.
01:15:05
December 27, 2019
I’m with the banned. Instagram won’t allow certain products for branded content. - Ep. 101
In this week's digital marketing news, Instagram's new year's resolutions are stricter than ever, celebrity searches feature surprise cameos, speakable schema markup opens to a world outside news, Pandora ads require public speaking, millennial influencers take over the world, YouTube sends commentary content to the grave, and officials wait in anticipation for an FTC vs. Facebook Monopoly matchup.
01:03:36
December 20, 2019
Marketing O’Clock - Weekly Digital Marketing News Trailer
Ready to become the best marketer you can be? Subscribe to Marketing O’Clock - the premier digital marketing podcast, covering all things SEO, PPC, and social media marketing. We are a proud part of the Search Engine Journal Network, and read all the digital marketing news so you don’t have to. You can catch our famous Friday news show each and every Friday morning wherever you get your podcasts. Sorry (not sorry) in advance for all the puns.
00:60
December 16, 2019
Google’s Publisher Center is Big News for News Makers - Ep. 100
Publications celebrate more control over their Google identity, Facebook brings a three-course meal to the reporting tools table, swipe through top stories on Google, Facebook's library performs a disappearing trick, dive into the best Twitter and Pinterest trends of 2019, BERT travels around the world, and reactivate any banned Facebook ad account for a small bribe.
01:05:25
December 13, 2019
Search Console Got the Message. A Message Panel Arrives for Webmasters - Ep. 99
This week the full gang is back! Greg, Shep and Jess talk about Larry and Sergey stepping down from BackRub (I mean Alphabet), new messaging in Search Console, and a new "My CPU is a Neural Net Proccessor" local search update. Plus in this week's WTH, we cover the Liam Bot - UHHHHHH? What? And our must-read marketing article of the week has 12 tips for your 2020 social media.
01:01:48
December 06, 2019
Bid farewell to blind smart bidding. Top bidding signal reporting is here. - Ep. 98
Google Ads provides top bidding signal transparency, Google Analytics works on improving attribution models, Twitter initiates an account clean up, YouTube TV Masthead Ads are now available to all advertisers, marketers question if voice search has lived up to the hype, Instagram offers a behind the scenes look into its explore page, and Facebook comments on testing a facial recognition app with their employees.
01:04:22
November 29, 2019
Google wins the popular vote with new political ad policies. - Ep. 97
TripAdvisor connects advertisers to travelers on its new ads platform, Google Ads updates political policies, reports launch for Google product rich results, Bing beats Google to implementing BERT globally, Spotify can choose your next favorite podcast, virtual influencers take over Instagram, Twitter experiments scheduling tweets, and the internet debates if digital advertising is a hoax.
01:13:45
November 22, 2019
The Need for Page Speed. Google to Reward Fast-Loading Sites. - Ep. 96
Google Ads launches combined audiences, public opinion is requested by the FTC, Google tests rewarding faster sites, publishers express excitement over Google Discover, Instagram from FACEBOOK teases hiding likes in the US, Twitter drafts a deepfake policy, Nike breaks up with Amazon, and this Instagram account exists to expose phony entrepreneurs.
52:55
November 15, 2019
Advertisers are gifted with YouTube Shopping Ads - Ep. 95
Social media influencers read up on new FTC brand guidelines, Bing announces inorganic site structure penalties, Google shopping ads find a home on YouTube's home feed, Facebook limits the number of ads, share Google Ad negative keyword lists, Facebook debuts a loud company brand, Google acquires Fitbit, Tik Tok is under national security review, and these two celebrities join forces to take down misleading ads.
51:60
November 08, 2019
The news aBERT Google's New Update - Ep. 94
In this week's digital marketing news, Google's BERT model interprets the meaning of words, Facebook creates a dedicated News tab, RIPeace Flash, Twitter makes a bold statement in response to the political drama, happy birthday banner ads, create custom shortcuts on Google, and this governor's campaign strategy gets shut down by Facebook.
41:55
November 01, 2019
It’s about time! By Conversion Time Reporting welcomed to Google Ads - Ep. 93
Google welcomes conversion time reporting, Facebook adds search result placements, Google introduces lead form extensions, Facebook explains new strategies for political ads, Adidas re-thinks their digital marketing strategy, RSVP to events on Instagram stories, search audio with Apple, and Instagram filters are banned for having a negative impact on well-being.
53:50
October 25, 2019
Administrative Assistance: New Tools For LinkedIn Admins - Ep. 92
LinkedIn helps businesses optimize their pages with Team Moments, Facebook's new custom templates help push story placements, Shep plays two truths and a lie with Greg. Google rolls out affinity audiences for search, Facebook gets ahead of the holiday season with shopping insights, LinkedIn connects the online world with the physical one through Events Hub, and Facebook is caught paying the price for inflating video metrics.
59:55
October 18, 2019
The User Generation. Google Shopping Displaying User Images In Review Results - Ep. 91
User-generated images welcomed to Google Shopping reviews, Search Console enhances its video reporting, Quora introduces additional targeting options, TripAdvisor Connect launches on Facebook and Instagram, Instagram's following tab peaces out, a Supreme Court ruling could shift how websites are developed, and Amazon gets caught in the middle of a 5-star scheme.
51:16
October 11, 2019
You’re It! Share Your Tags With The Google Tag Manager Community Template Gallery - Ep. 90
Google Tag Manager's Community Template Library makes sharing tags easier than ever. Google Shopping is upgraded local inventory search, price tracking, and a swanky new "Buy on Google" logo. Instagram is testing a tool to build hype around new product launches and encourage users to make purchases from the Instagram app.
53:51
October 07, 2019
Programming Note - This Week Only - The Show Is Moving To Monday (with a Big Announcement)
Greg and Shep hop on the mic to inform everyone that *for one week only* our show is moving to Monday - due to a big, no HUGE, announcement. Thanks for your patience, we'll make it all worthwhile and you'll hear why on Monday when the cat come out of the bag.. Have a fantastic weekend, see you Monday!
00:56
October 04, 2019
Shop 'til You Drop Your Phone. Pinterest's New Shop the Look Ads Feature Multiple Products - Ep. 89
Shopping becomes more dangerous with Shop The Look Pinterest ads, Google shows advertisers how to reach where audiences are watching, choose more Google search previewing options, another year means another (poorly named) Google Core Algorithm update, 52 experts come together to share the best SEO reporting tools, and Amazon debuts their plans for wearable Alexa technology.
44:35
September 27, 2019
New YouTube "Key Moments" may unlock additional search exposure for creators - Ep. 88
Google introduces algorithmic updates to star reviews, Youtube gives insight into videos with timestamps, Facebook ads are about to get a lot more interactive, Instagram takes action against influencer tea, Amazon is under investigation for manipulating search results, Facebook (finally) allows businesses to schedule Instagram posts in advance, and storming Area 51 just reached a whole other level.
58:39
September 20, 2019
NoFollow No More? Google Announces Link Attribute Changes - Ep. 87
This week Greg and Shep share their take on what a no-nofollow means for the internet ... hint - it will BREAK! we cover new Microsoft Advertising features, Quora Ads, Google Ads bidding options and we have our second ever TAKE-OFF where we pit the blazing hot takes of 4 marketers up against each other in a winner take all. All this, plus an article on AdSense alternatives form Kinsta, and much much more. Show notes: https://marketingoclock.com/new-google-nofollows-seo-rank/
59:38
September 13, 2019
Weight No More: Google Organic Search Ranking Factor Survey Results Are In - Ep. 86
Google Search Console automates domain verification, SEO experts weigh in on 2019 Google ranking factors, grab some popcorn for the Twitter showdown of Jason Fried vs. Google, Facebook suffers another security breach, Youtube abbreviates subscriber count, Microsoft adds a new function to Excel, The Office helps diagnose technical SEO problems, and Amazon initiates the future of shopping with Whole Foods.
01:00:16
September 06, 2019