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Marketing O'Clock - Your Weekly Digital Marketing News Podcast

Marketing O'Clock - Your Weekly Digital Marketing News Podcast

By Cypress North
Marketing O'Clock is the premier digital marketing podcast, covering all things SEO, PPC, and social media marketing. Every Friday the Cypress North team dives deep into the latest online marketing news, studies, trends, and updates and examines how they will impact your real-life KPI's. Join us for actionable digital marketing tips and strategies to employ in your campaigns along with discussions (and sometimes rants) about what works, what doesn't, and what has us shaking our heads this week. Don't miss Marketing Oclock each and every Friday.
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Lead Generation Forms for Hard Quora Prospecting - Ep. 133

Marketing O'Clock - Your Weekly Digital Marketing News Podcast

Marketing O’ Talk: Digital Marketing Reporting and Analytics
This month on Marketing O’ Talk, Shep sits down with Sarah Burke, Christine Brodzky, and Anna Shutko to talk digital marketing reporting, data, analytics, and all things nerdy. Find out why data reporting and analysis matters, as well as some tips from the experts on using data effectively.
July 27, 2021
Three Strikes & You’re Out! Google Ads Plays Hardball With Advertisers
This week on Marketing O' Clock, Google is cracking down on ad policy violations with a new three strikes and you're out system. We REALLY hope they can do a better job at accurately calling out violations before it rolls out in September, 2021.  Then, YouTube rolls out premium subscriber-only live chats and polls. Plus, TikTok launches Spark Ads, giving brands the ability to retroactively sponsor trending content.
July 23, 2021
Fly Away, Fleets! Twitter Closes the Book on Story-Like Posts
This week on Marketing O’ Clock, the summer go core updates continues as the Google July 2021 Core Update roll out is finally complete. Plus, Twitter tells fleets to fly home, the temporary tweet feature will be removed August 3rd.
July 16, 2021
SERPrise! Multimedia Ads Arrive in Microsoft Advertising
This week on Marketing O' Clock, Microsoft announces a new responsive ad format for search called Multimedia Ads. Google rolls out the cleverly named July 2021 Core Update, and some data indicates that TikTok is well on its way to world domination (of video platforms). Plus, Facebook announces a new thread option that will allow public officials to provide updates on previous posts.
July 9, 2021
The Cookie Won't Crumble Until 2023 | Google's 3rd Party Cookie Phase-Out Goes Back In The Oven
This week on Marketing O'Clock, Google announces that they won't be burning the cookies yet, as Google Chrome is delaying the planned 3rd party cookie phase out until 2023. Google has also decided to give spammers a taste of their own medicine, dropping two search spam algorithm updates within a week. Finally, Facebook announces a free newsletter platform creatively named Bulletin.
July 2, 2021
Marketing O'Talk: Essential PPC Tools for Advertisers
This month on Marketing O' Talk, digital marketing experts share essential tools for Google Ads, Microsoft Advertising, & more! Christine Zirnheld and Greg Finn are joined by Andrea Cruz and PPGreg to talk about Google tools like keyword planner, Google Ads Editor, and Data Studio. Plus, the bunch discusses some standout third-party tools you'll go bananas over, from research tools like Scrapebox and Semrush, to landing page tools like Microsoft Clarity and Hotjar. Listen to learn all the tools you need to move your accounts in the ripe direction.
June 30, 2021
Audio(s) Clubhouse? Spotify & Facebook Launch New & Improved Social Audio Spaces
This week on Marketing O’ Clock, the audio l̶a̶n̶d̶s̶c̶a̶p̶e̶ soundscape is getting even more crowded as Spotify announces Greenroom and Facebook launches Live Audio Rooms. Google rolls out a slew of new features for Small Business Week, including simplifying YouTube ad creation for SMBs and adding the ability to edit your GMB profile right from search. Plus, Google announces Ads Creative Studio, an ad creation tool and asset library which incorporates tools like Director Mix and and Dynamic Display.
June 25, 2021
Insights for Sore Eyes: Search Console Insights Help Marketers See Performance Clearly
This week on Marketing O'Clock, it's love at first Insight when Google Analytics and Search Console data come together for new Search Console Insights. Plus, Amazon websites are going to block Google's FLoC, new reports are here 4 marketers in Google Analytics, and Shop Pay is available to all shoppers on Facebook and Google, regardless of whether the merchant is a Shopify retailer.
June 18, 2021
Apple’s Mail Privacy Protection Feature Fails to Deliver for Email Marketers
This week on Marketing O'Clock, email marketers will want to unsubscribe from Apple's Mail Privacy Protection feature. Twitter finally releases the Twitter Blue subscription service, and we break down all the cool (and uncool) new features. Plus, Moz is acquired by iContact and we take a look at the effects of the June 2021 Core Update.
June 11, 2021
Live From Your Office, It's Google Marketing Live!
We’re coming at you live with all the latest Google Marketing Live News! Performance Max campaigns are expanding to more advertisers, image extensions are out of beta, and much more. Google announces the creatively named June 2021 Core Update (and the July 2021 Core Update, too). Plus, Microsoft introduces a unified campaign management hub that includes Google and social platforms.
June 4, 2021
LinkedIn's Eventful New Ad Type is Virtually Impossible to Ignore
Snap gets it crackling and popping with announcements at their second partner summit, including some not so fashionable AR Goggles and new public profiles for businesses. LinkedIn debuts the new Event Ad type and Event Analytics tool to go with it. Plus, Google quietly revealed new monthly spend limits.
May 28, 2021
Google Smart Shopping Campaigns: The (Smart) Advertisers' Guide to Structure, Optimization, & Reporting
On Marketing O'Talk, we're joined by PPC experts Pamela Lund, Kirk Williams, and Cole Soldwisch to talk about Google's Smart Shopping campaigns. Learn how to structure smart shopping within your account, how to optimize campaigns, reporting hacks, and more!
May 25, 2021
Google I/O 2021: Breaking Down Every I/Ota of News for Marketers
I/Only hope you’re ready for all of this I/O news. Google announces a huge expansion of their partnership with Shopify, as well as some new Google Photos integrations with Lens. Google also announces their new breakthrough Language Model for Dialogue Applications (LaMDA) to our mixed opinions. Plus, Pinterest debuts Idea Pins, a versatile take on the Story Pins launched last year.
May 21, 2021
Cut the Crop: Social Media Managers Rejoice Over Twitter's Mobile Image Announcement
This week, Twitter (kinda) drops the infamous mobile crop. Yelp announces custom location-based targeting for businesses along with some other goodies. We also dive all the way into the new Youtube Shorts creation tools and make big plans to make big money with the Youtube Shorts $100M creator fund. 
May 14, 2021
Click It & Ticket. Hosts Can Now Charge Admission for Twitter Spaces
Twitter adds a new ticketing feature and the ability to schedule a Space in its new audio rollout. We’ve got you covered on the latest Microsoft Ads update as it debuts even more new features including updates to phrase match and new ad formats. Plus, TikTok tries its hand at a new lead generation ad format.
May 7, 2021
APPsolutely Controversial: iOS 14.5 Rolls Out
Apple’s iOS 14.5 is APPealing to privacy advocates and APPalling to some digital advertisers. We’re here to tell you everything you need to know about the update. Plus, Spotify has a new podcast subscription service that makes Apple look like Scrooge McDuck and Google seemingly has a local car inventory search in development.
April 30, 2021
Microsoft ADS (A Lot of) New Features for Advertisers
This week we're breaking down all of the new features coming to Microsoft Advertising and a new Facebook feature that sounds familiar. Plus, Google is making advertisers' lives a lot easier with dynamic placement exclusions and a lot harder with "simpler" bid strategy organization.
April 23, 2021
Marketing O'Talk: Video Ads & Facebook Campaign Import Coming to Microsoft Audience Network
John Lee from Microsoft Advertising announces exciting new features coming to the Microsoft Audience Network including video ads, Facebook campaign import, and more! We are joined by John and agency experts to break down what you need to know and opportunities for Microsoft Advertising.
April 21, 2021
5 Stars for Google's New Algo Update: The Product Review Update
In this week’s episode, the team gives 5 stars for Google’s recently announced product review algorithm update. Plus, Google has more anti-trust issues thanks to their accidentally leaked project Bernanke and Google Ads launches new automated features that you’ll want to opt-out of.
April 16, 2021
Express Yourself (& Your Search Data): RegEx Arrives in Google Search Console
Regex data filtering comes to Search Console, Microsoft Ads is feeling like the MAN as it debuts a fistful of features, and we weigh in on a conversation over platforms, algorithms, and the users who shape them.
April 9, 2021
You, You, You “Auto” Know About Microsoft Advertising’s New Features
Microsoft Advertising launches auto-applied ad suggestions and a new ad unit to help drive sales. Plus, create now and post later with Instagram Story drafts and Google Ads clarifies their first-party data requirements.
April 2, 2021
Talkin' 'Bout My Lead Generation: Tips, Tricks & Tactics For Lead Gen Ads
In this month’s episode of Marketing O’Talk, Greg Finn sits down with an all-star cast of lead generation experts to discuss their experience with lead generation ads, along with their best practices to make their efforts count: Michelle Morgan, Director of client services at  Clix Marketing, co-founder of Paid Media Pros Joe Martinez, PPC Legend, notable marketing writer and speaker, co-founder of Paid Media Pros Mark T Saltarelli, Digital Marketing Manager at Cypress North (& Marketing O'Clock regular)
March 30, 2021
Zero Clicks, Lots 0' Drama: A Look at New SERP Data
Building a community on Facebook turns out to be a recipe for disaster for the New York Times, Twitter addresses widespread user complaints (though not the one you’re thinking of), and things get inten(t)se over zero-click search data.
March 26, 2021
Don’t Bug Out! Google Ads Smart Matching May Just Be a Test
Google Ads confirms the "Smart Matching" filter spotted in the wild was a bug, squashing rumors of a new match type... for now. After all, they did acknowledge it was part of a test some advertisers opted into. Oh, and Google also released their annual Ads Safety Report.
March 19, 2021
Pinterest Premiere(s) New Features For Advertisers
Pinterest announced some new tools for advertisers, including a new video ad format that really hits home (feed). Google's upcoming, "simpler" bid strategies maximize confusion, and hotel booking links can now stay for free in the SERPs.
March 12, 2021
Creators Can Charge Followers for Content with Twitter's Super New Feature
Twitter announces their version of Facebook's Groups, called Communities and enables users to charge followers for exclusive content. Google gives a FLoC about privacy, will not replace the cookie with another method of tracking individuals. And Instagram's new Live Rooms let users go live with up to three other people, assuming you don't already have video chat fatigue. See all articles be signing up over on
March 5, 2021
Filling The Funnel(s): A Conversation on Marketing To The Different Funnel Stages
This week we are talking funnels. We start by breaking down and explaining the sales funnel and the differences with the marketing funnel (and how they fit together) then head on in to the complexities of marketing to each stage. From messaging, offers, intent and networks - we break down best practices and how to success in a full-funnel approach. With us on today's show are: Glenn Schmelzle, founder pf Marketing What's New, host of the "Funnel Reboot Show" Andrea Cruz, Digital Marketing Manager at the Fabulous KoMarketing Mark T Saltarelli, Digital Marketing Manager at Cypress North (& Marketing O'Clock regular) and Marketing O'Clock's Greg Finn will be your host for the hour! We will be covering the following throughout the panel: - Different Types of Funnels - Messaging/Offers/Intent at different stages - Networks and ad types that work - Post Conversion opportunities For more information or to subscribe to our podcast, head to:
March 1, 2021
Recommendation Accepted: Google Optimizes the Partners Program
Spotify's latest advertising announcement is music to our ears, while Facebook temporarily takes news content down (under) in response to proposed Australian legislation. And big news - Google changes the Partners program again! But this time it's nothing to be dismissed. In fact, we're rejoicing!
February 26, 2021
Google’s New In-SERP Forms Take a Lead From Social Ad Platforms
Passages officially join the ranks on Google, LinkedIn is getting in the creator support game, and the latest Google Ads extension takes a lead from social platforms. Plus we cover a take of the week from @lchasse on moving those tCPA budgets on up and @PPCGreg has a ICYMI that will save your accounts from Mobile App traffic.   In the lightning round for paid we cover 1:1 LinkedIn art sessions, the Walmart DSP & new Google Ad recos. This week in organic we cover auto appended Google My Business service suggestions, Amazon Byz Selz, and Google is paying publishers in the UK. In Social Twitter has record revenue, TikTok matriculated their own University and TikTok has recipe integrations. For all article links head to and subscribe for all articles in your inbox each and every week.
February 19, 2021
Microsoft Advertising Bids Adieu to Manual CPC
We talk Shop (Pay) about the new payment option available in Facebook and Instagram checkout. Violating Google News and Discover policies now leads to manual action penalties. And Microsoft Advertising announces the sunset of manual CPC, leaving some advertisers bid-er over the loss of control. Get all the show notes delivered each week in your inbox over at: 
February 12, 2021
Cut It Out! New YouTube Feature Lets Users Clip Videos
YouTube's new Clips feature is great for when sharing a full video link doesn't cut it. Topic exclusions are in the works for ads in Facebook's news feed, Google SERPs go all TMI and Instagram's latest test is a story worth sharing. Not to mention more match type mayhem for Google Ads. What. A. Week. More at
February 5, 2021
Microsoft Advertising's New Extension Filters Out the Competition
Microsoft Advertising rolls out new Filter Link Extensions - a format unique to their platform, which fill...ters the Marketing O'Clock team with joy. Pinterest tests featuring Story Pins at the top of the feed and Twitter Spaces makes updates worth hearing about.
January 29, 2021
Marketing O'Talk: A Look Back on 2020's 'Significant' Google Ads Changes & How to Set Yourself Up for Success in 2021
On this Marketing O'Talk roundtable discussion, we have an All-Star guest list to talk about Google Ads! With us on today's show are: Ginny Marvin (@GinnyMarvin), former EIC of Search Engine Land & Marketing Land, Anu Adegbola (@TheMarketingAnu), CMO at BrainLabs and host of #PPCchat Roundup Show, Mark T Saltarelli (@MarketingByMark), Digital Marketing Manager at Cypress North (& Marketing O'Clock regular) and Marketing O'Clock's Greg Finn (@GregFinn) will be your host for the show! We to talk about everything that happened to Google in 2020, the Good, Bad and "Not Significant". Our experts run through the changes, how they'd adapted and tricks that have been uncovered along the way. Finally, the experts talk about how to set yourself up to thrive with Google Ads in 2021 and beyond.
January 27, 2021
Oh Boy(cott)! New Data Reveals the Impact of Facebook Ads
What was the impact of last July's Facebook Ads boycott? The answer might surprise you. Plus, new insights from the PPC community could finally put the "smart" (marketers) in Google Smart Shopping campaigns.
January 22, 2021
Advertisers Veri-fy-ered Up Over New ID Requirements In Google Ads
Extra! Extra! Publishers can now see Google News performance in Search Console. And Google Ads has begun rolling out their Identity Verification requirements to advertisers. Which is fine, but the misleading email notification sent out should be dis-CARDED. Show notes at:
January 15, 2021
Ask and You Shall Receive: Google Question Hub Now Available in the US
This just in: there are still unanswered questions on the Internet. But never fear, Google's Question Hub is here! In other news, literally, YouTube videos make up 11% of all content featured in Google News.
January 8, 2021
The Right (of) Passages & The 2020 Clockscars
Google acknowledges their visualization of passages in the SERPs wasn't the best way to communicate the change... we just wish they'd have thought about this BEFORE releasing it, and not AFTER. Our thoughts on that, plus TikTok and Instagram take a ride on the short videos carousel and we reveal the winners (and losers) of 2020, handing out the industry's most coveted awards, The Clockscars.
January 1, 2021
Apple’s New Privacy Change Rocks Facebook Advertising To The Core
The App Tracking Transparency feature in Apple's iOS14 has the digital advertising community rattled. But don't worry, Facebook took out a newspaper ad in defense of small businesses... or their money. Meanwhile, Instagram is doing a Reel great job at mimicking TikTok and we can verify that Twitter will once again be handing out those fancy blue checkmarks.
December 25, 2020
Marketing O'Talk: Google Passages: How SEOs & Content Creators Can Thrive w/ Passage-Based Ranking
On this month's episode of Marketing O'Talk, Google announced new Passage-Based ranking back in October that will potentially have major ramifications on overall rankings and future content creation (hopefully for the better!). Christine "Shep" Zirnheld & Greg Finn are joined by Cindy Krum of Mobile Moxie and Casie Gilette of KoMarketing to discuss both what it means from a technical standpoint and how it may impact your content creation plans.
December 22, 2020
Images uSERP Google: New Test Features Interactive Search Results
No need to use your image-ination, Google's latest test uses interactive search results to help users picture what's on the page. Plus, the search giant releases greater control over sensitive ad topics with new Ad Settings, and LinkedIn's Product Pages give businesses a meme-free place to showcase their offerings. Full Show Notes:
December 18, 2020
Bah Humbug! Scroogle Core Update Leaves Webmasters Feeling Not So Merry
We think Google deserves a lump of coal in their stocking based on when they decided to roll out the December 2020 Core Algorithm Update. Plus, Shopify makes some (not so) ground-breaking predictions for the future of commerce, YouTube rolls out the red carpet for new  Premiere features, and Google Chrome is caught blocking "heavy" ads on publisher sites.   Full Show Notes:
December 11, 2020
The Last Gmail in the Coffin. Google Ads is Unsubscribing from Gmail Campaigns
This week’s digital marketing news:  Google Ads is putting Gmail ads in its outbox and Amazon is reporting its biggest holiday shopping season ever. Plus, Facebook Ads’ product guy doesn’t want to hear about your problems, but we do!
December 4, 2020
Snippet, Snippet Good? Google Links to Multiple Third-Party Sites in Featured Snippets
On this week's episode of Marketing O'Clock, Google turns featured snippet winners into losers with third-party links, Instagram expands branded content offerings, and Snapchat will literally pay you to use their new "Spotlight" feature.
November 27, 2020
Marketing O'Talk: Google's Web Stories. The Webmasters Guide to Building, Tracking, & Optimization
On this Marketing O'Talk roundtable discussion, Shep and Greg are joined by SEO experts Glenn Gabe (@glenngabe) and Samuel Schmitt (@samuelschmitt) to talk about Google Web Stories. Our experts will walk you through Web Story creation, the different tools available, how to optimize Stories for Google Search and Discover. Plus, get inspired by real-life examples of engaging Web Story content from publishers, brands, and content creators.
November 25, 2020
To the App Window to Your Twitter wall. Y'all Fleet Fleet Twitterusers.
On this week's episode of Marketing O'Clock, Twitter tells a familiar "story" with new Fleet feature, advertisers can now run carousel ads on Twitter, and YouTube can put ads on your videos whether you like it or not.
November 20, 2020
Check Your (Core) Vitals. Page Experience To Become A Google Ranking Signal in 2021
Core Web Vitals will become ranking signals in for Google Search in May 2021, a technical error leads to Facebook Ads accounts being mistakenly disabled, and Search Engine Journal highlights 10 PPC trends to watch for in 2021.
November 13, 2020
The Company (Engagement) You Keep: LinkedIn Introduces Company Engagement Report for Advertisers
On this week's episode of Marketing O'Clock, LinkedIn proposes more account-based marketing efforts with new Company Engagement Report, find the best deals in the SERPs with Microsoft Advertising promotion extensions, and full day YouTube masthead ad placements sail off into the sunset.
November 6, 2020
A Moment of Clarity for Webmasters. Microsoft Launches Clarity Analytics.
This week's digital marketing news: Microsoft gives Google Analytics a run for its money with new Clarity product for webmasters, new YouTube features that creators won't want to sleep on, Adobe has predictions about 2020 online holiday shopping, and Pinterest announces a slew of new eCommerce features.
October 30, 2020
Passage Interference: Google May Rank Sections of a Page 1st & Goal in the SERPs
This week's digital marketing news: Google announces passage-based ranking, the Department of Justice is suing Google over antitrust violations, and Facebook and Google release new eCommerce features just in time for the holiday season.
October 23, 2020
Let's Get Analytical. Google Analytics 4 Has Arrived.
We give a warm welcome to the new/rebranded  Google Analytics, attribution improvements in Google Ads, and Google Search data in Google Podcasts Manager.
October 16, 2020
Marketing O'Talk: Roundtable Discussion of LinkedIn Ads Strategies, Myths, & Advertising Opportunities - Bonus Episode
On this week's Marketing O'Talk roundtable, we have an all-star cast to talk about LinkedIn Advertising. In this special bonus episode roundtable panel, we break down advanced strategies, ways that Google Advertisers can succeed with LinkedIn ads, and where the platform is going in the future.  With us on today's show are:   AJ Wilcox, founder of B2Linked, host of the "LinkedIn Ads Show"   Andrea Cruz, Digital Marketing Manager at the Fabulous KoMarketing   Mark T Saltarelli, Digital Marketing Manager at Cypress North (& Marketing O'Clock regular)   and Marketing O'Clock's Christine Zirnheld (aka Shep) will be your host for the hour!   We will be covering the following throughout the panel:   - Introductions & Format  - Debunking LinkedIn Myths  - Your Go-to LinkedIn Strategies  - LinkedIn Ads vs. Google Ads  - What's Next For LinkedIn Ads   For more information or to subscribe to our podcast, head to:
October 13, 2020
Rage Against the Machine Learning: Google Ads Announces Performance Max Campaigns & Automated Insights
This week's digital marketing news: Google Ads announces new machine-learning powered Insights Page and automated Performance Max campaigns. Plus, new advanced formats for Google Ads Responsive Display ads launch and Facebook delays their attribution-window change. See more at
October 9, 2020
Use(r) Protection: Cloudflare Launches Privacy-First Analytics to Rival Google - Ep 142
This week's digital marketing news: Cloudflare launches privacy-first analytics, Google Ads now has an auto-applied recommendations feature for bad advertisers, Facebook removes the 28-day attribution window, and Google Ads rolls out free shopping listings worldwide.
October 2, 2020
We Kid You Not: YouTube Puts New Emphasis on Age-Appropriate Content - Ep. 141
This week's digital marketing news: YouTube changes how they handle age-restricted content, Ahrefs nails it with new Webmaster Tools, Google makes enhancements to local ads, and the LinkedInterface gets a facelift.  YouTube changes how they handle age-restricted content, Ahrefs nails it with new Webmaster Tools, Google makes enhancements to local ads, and the LinkedInterface gets a facelift.
September 25, 2020
Fai-Retails Do Come True: In Market Audience for Google Shopping Campaigns - Ep. 140
This week's digital marketing news: Google's in-market audiences are now compatible with shopping campaigns, TikTok may be acquired by Oracle, YouTube announces their new "Shorts" feature, and Google Ads officially rolls out custom audiences.
September 18, 2020
Microsoft Finds the Missing Link for Advertisers. LinkedIn Social Targeting Has Arrived - Ep. 139
This week's digital marketing news: The wait is over, LinkedIn targeting rolls out in Microsoft Advertising. Plus, Facebook sets limits on the number of ads in an account, new filters for the Facebook ad library, multi-image extensions in Microsoft Advertising, and we still have a lot more to say about Google's removal of search query data.
September 11, 2020
Marketing O'Talk: Roundtable Discussion of Google Ads September Updates - Bonus Episode
Marketing O'Talk". On this deep-dive episode, special guests Julie Bacchini, Andrea Cruz, and Mark Saltarelli discuss September 2020 updates in the world of Google Ads. From search terms reporting changes, to the new UK DST fees and text ad rumors, we're discussing it all and we're not pulling punches.
September 4, 2020
Microsoft Advertising Giveth, Google Ads Taketh Away - Ep. 138
This week's digital marketing news: Google Ads makes us sad by taking away search query data, passing along UK DST fees, and potentially phasing out text ads. But, the new Microsoft Audience Network makes us happy. Plus, licensable badges can now be found in Google Image Search and there are new audience insights for LinkedIn page managers.
September 4, 2020
Shop The 'Bewk. Enhanced Shopping Experiences Launch on Facebook & Instagram - Ep. 137
This week's digital marketing news: Facebook & Instagram are expanding their e-commerce functionality, Google launches career certificate programs, short-form videos spotted in Google Discover, and rumors swirl about a potential new Apple search engine.
August 28, 2020
Admission Accomplished. Facebook Helps Businesses Host Ticketed Virtual Events - Ep. 136
This week's digital marketing news: Facebook helps small businesses host paid online events, Google launches Search Console Insights for content creators, Microsoft Advertising Editor gets campaign-level audience targeting, and Google's customized header test proves why SEOs can't have nice things.
August 21, 2020
The Limit DOES Exist! Twitter Allows All Users Limit Replies to Tweets - Ep. 135
In this week's digital marketing news, tell fellow Tweeters to talk to the hand(le) with Twitter's new conversation settings, all the buzz about that massive Google Search bug, add your business card to the Google Search results, and Facebook removes thousands of targeting options for advertisers.
August 14, 2020
Instagram Stops Being Polite & Starts Getting Reels - Ep. 134
In this week's digital marketing news, Instagram's new feature attempts to REEL in TikTok users as the White House considers blacklisting the app.  Plus, Microsoft considers purchasing TikTok, new features for Google Ads app campaigns, and all the SEO, PPC, and social media marketing news you missed this week.
August 7, 2020
Lead Generation Forms for Hard Quora Prospecting - Ep. 133
In this week's digital marketing news, Quora LEADS the way with new FORMS of advertising, Bing finally launches their new and improved webmaster tool set, and 41% of Google search results are for Google properties... depending on your definition of Google Properties. 
July 31, 2020
Hulu Ad Manager: Making Your TV Ad Streams Come True - Ep. 132
This week's digital marketing news: I stream, you stream, we all stream for Hulu's new self-serve ad platform and Spotify video podcasts. Plus, Google Search console now allows marketers to analyze traffic from Google News, Google Ads Editor version 1.4 launched, and Bing's new plugin will immediately index your site.
July 24, 2020
Hackers Gonna Hack. Twitter Attack on Blue Checkmarks. - Ep. 131
In this week's digital marketing news: Politicians, advertisers, and celebrities with blue checkmarks were impacted as verified Twitter accounts were hacked, frozen, and fixed on one wild Wednesday. Image extensions, countdown customizers, conversion optimization, oh my! Google Ads confirms the launch of new features. Google Analytics looks into their crystal ball with new predictive audiences and metrics for advertisers. Plus, Tik Tok influencers scramble to find new platforms as security concerns around the app grow and mum's the word on our new favorite meme.
July 17, 2020
Get Rich Or Die Testin’. Google’s Rich Results Test Is Out Of Beta - Ep. 130
This week the gang covers the new Rich Results Test tool (RIPeace Structured Data Testing Tool!), new attributes to Google Ads Responsive Display Ads, Thumbnails in Search Results and much more. Plus a spicy Ron Swanson Take of the Week from Gary Illyes, and ICYMI from Queen of Spice Pamela Lund and a slew of digital marketing news from the week served up for you! 
July 10, 2020
Blame it on the A-A-A-Algorithm. Facebook to Favor Original Reporting in News. - Ep. 129
In this week's digital marketing news, Facebook doesn't favor the little publisher that could, organic shopping results are coming to a Google shopping panel near you, Bing shares the secret ranking sauce, Google keeps ad labels consistent, big companies boycott big spending on Facebook, and we spy with our little eye a sneaky TikTok.
July 3, 2020
Microsoft Addresses CamPAIN Points for SMBs, Launches Free Digital Marketing Center - Ep. 128
In this week's digital marketing news, Microsoft's Digital Marketing Center looks out for small businesses, Google News launches a licensing program, Google's latest social app looks familiar, Spotify revolutionizes sponsor ads, TikTok For Business is open for business, and Facebook's staff wears more hats than you know.
June 26, 2020
Speak now or forever hold your Tweet. - Ep. 127
In this week's digital marketing news, Twitter begins testing voice Tweets, Google's new advertising policies help level the targeting field, Spotify ads are unmuted and unmatched, Pinterest stories are hopeful for a happy ending, Snapchat's certification program is in session, and Facebook Groups go from Grandma's recipes to conspiracy theories real quick.
June 19, 2020
Don't hate the Bitmoji. Hate the Game. A look at Snap's Latest Play. - Ep. 126
In this week's digital marketing news, Extra! Extra! Read all about it on Facebook News, personal and professional circles find common ground in Facebook Messenger, Google announces the new head of Search, big Snapchat programs come in mini debuts, and it only took a week for Microsoft's Robots to malfunction.
June 12, 2020
Say I Do: LinkedIn's Big Engagement Announcement - Ep. 125
In this week's digital marketing news, LinkedIn expands retargeting efforts, Tweet into the future with scheduled Tweets, bulk delete embarrassing Facebook posts of the past, double-decker stories ride into Instagram's home feed, and artificial intelligence accepts Microsoft's latest job offer.
June 5, 2020
Chalk it up to Page Experience: Google Announces Upcoming Ranking Factor. - Ep. 124
In this week's digital marketing news, Google's Page Experience update is on the way but don't panic, Discovery Ads take inspiration from social media, retail category reporting explains differences between search and shop, IGTVs monetization combo comes with a large badge and a side of ads, and chicken cults takeover TikTok.
May 29, 2020
Don't Shop Believing. Facebook Launches Shops for Small Businesses. - Ep. 123
In this week's digital marketing news, businesses set up shop on Facebook, choose your Twitter conversation settings, Shopify updates pave the way for the future of e-commerce, Google reunites with image extensions after phasing out gallery ads, and Walmart's attempt to compete with Amazon never takes off.
May 22, 2020
All the hubub about Bing News PubHub - Ep. 122
In this week's digital marketing news, Bing News PubHub has big news for news publishers, gift card and donation page links are the latest helpful feature from Google My Business, pin marks the spot of your favorite Instagram comment, new Facebook brand safety controls give control back to advertisers, and GIFs have entered the SEO conversation.
May 15, 2020
Search Results MAY Vary. Google's Latest Core Update - Ep. 121
In this week's digital marketing news, Google launches another perfectly named core update, Shopify brings shopping into the 21st century, Google Smart Shopping introduces new conversion goals, Google highlights their efforts through the COVID-19 pandemic, check these website vital signs for a healthy user experience, and we open the floor for debate if stats should be taken as facts.
May 8, 2020
Log In Losers, We're Going Shopping. Shopify Launches Shop App - Ep. 120
In this week's digital marketing news, Shopify reinvents their mobile app, Snapchat shows will return shortly after this First Commercial break, Affinity Audiences added to Google Shopping Ads, Microsoft launches cookie-based experiments, correlation does not equal causation when it comes to SEO, and The Force to control an entire twitter hashtag Disney Plus uses.
May 1, 2020
The Shop Heard 'Round the World. Google Shopping to Feature Organic Listings - Ep. 119
In this week's digital marketing news, shop organic listings on Google's shopping tab til you drop, Google Ads isn't playing Guess Who with advertiser identity verifications, Facebook campaign budget optimization goes from obligatory to optional, small business meets Google Ads credit, Google organizes search results into separate subtopics on the sidebar (say that 5 times fast), and learn how to take your email list from 0 to 100 real quick.
April 24, 2020
Build YouTube Videos From The Ground Up. Some Assembly Required. - Ep. 118
In this week's digital marketing news, Google's latest tool transforms static images to smooth videos, LinkedIn's company targeting filters grow, Amazon cuts affiliate payouts to the bone, columns across Google accounts sync up, live from YouTube it's Google's Webmaster Conference, search winners and losers amid COVID-19 impact, and Facebook revolutionizes the art of messaging your significant other.
April 17, 2020
Amazon Product Targeting Helps Merchants Hit The Bullseye - Ep. 117
In this week’s digital marketing news, Amazon Sponsored Ads hit the target with product targeting, Microsoft Advertising's new conversion goal inclusion option scores big with advertisers, Google's featured snippet isn't as featured as it appears, explore new shopping features on Pinterest, and Quibi kills the heart of meme sharing without skipping a beat.
April 10, 2020
Facebook Gets Series-ous About Video Content - Ep. 116
In this week’s digital marketing news, Microsoft Ads designs more multi-account features, working from home and desktop searches go hand in hand, Facebook premiers new video tools, Pinterest checks out retailers for their verified program, and curiosity about manipulating search engines landed The Tiger King in a lawsuit.
April 3, 2020
Back That Asset Up. Better Reporting for Google App Campaigns - Ep. 115
In this week’s digital marketing news, Google's new asset reporting features improve the gaming experience, Bing charges full speed ahead with instant indexing, SpecialAnnouncement data for coronavirus-related content is supported on Bing, Pinterest Today shares worldwide trending topics, and these unlucky parents had a series of unfortunate events occur at their first Zoom happy hour.
March 27, 2020
Choose Your Own Ad Venture With LinkedIn Conversation Ads - Ep. 114
In this week’s digital marketing news, LinkedIn launches a feature we actually want to have a conversation about, Google develops new properties to help update events, brands can create custom lenses in Snapchat, Facebook reaches out a hand to small businesses in a time of need, learn how to make the best of your working from home journey, and TikTok's policy is the definition of judging a book by its cover.
March 20, 2020
Reddit’s Trendy New Ad Unit Lets Brands Takeover Search Tab & Popular Feed - Ep. 113
In this week’s digital marketing news, advertisers takeover Reddit trends, maximize Google's portfolio bid strategies, mo' Stories mo' Facebook content, users in 2020 find engagement outside social media, our 'Coronavirus Roundup' reports on the latest COVID-19 updates, and a new TikTok trend allows you to do more than just burn calories while you sleep.
March 13, 2020
Don’t Call Them Stories. Twitter Lets Users Share Fleeting Thoughts - Ep. 112
In this week’s digital marketing news, our hope for Twitter launching useful features disappears in a fleeting moment, apply multiple metrics side-by-side to YouTube videos, YouTube creators are notified of new notification analytics, Walmart's addition of a membership program equals more perks for shoppers, and a 17-year-old high school kid passes Twitter's verification process as a fake political candidate.
March 6, 2020
This is Not A Drill. Bing Webmaster Tools Hammers Out Awl New Features - Ep. 111
In this week’s digital marketing news, slow and outdated Bing Webmaster tools turn fast and modern, you don't need to be famous to have a Google Search profile card, TikTok continues making brand positive moves, Google's new product feature makes shopping dreams a virtual reality, Search Console allows exporting with ease, and peanut butter weighs in on a long-disputed internet debate.
February 28, 2020
Lights, Camera, New Conversion Actions in Google Ads - Ep. 110
In this week’s digital marketing news, Google Ads allows advertisers to track more granular conversion actions as we take action against their new Partner requirements, Facebook is PINspired by another social platform, create on the go with Facebook’s Creator Studio mobile app, manager accounts can share audiences in Google Ads, Instagram may bring back chronological posts, and 2020 is the year of political meme campaigns.
February 21, 2020
Partners In Crime? Google Partners Forces Sales Initiatives on Agencies - Ep. 109
In this week’s digital marketing news, Google shows no love for agencies with new Partner Program requirements, Pinterest takes the lead for fastest growing social platform, Google has yet to confirm or deny a weekend search ranking update, Microsoft has a new function for advertisers IF they want to customize text ads, Google buries Network Domain and Service Provider data, and Harley Quinn is not box office or search engine optimized.
February 14, 2020
You've Got Sale(s). Shopping Ads Coming To Gmail - Ep. 108
In this week's digital marketing news, Microsoft Shopping launches enhanced product group capabilities, disruptive video ads join Chrome’s block party, shopping ads may be coming to your inbox, get notified when your favorite brands slide into your Facebook DMs, Tripadvisor launches the future of customer review management, Spotify goes all-in on podcasts, and can Google solve America’s health crisis?
February 7, 2020
Byte sized videos are back. New 6-second app grows from Vine's old roots. - Ep. 107
In this week's digital marketing news, we take a "Byte" out of a new 6-second video app, Search Console introduces a removals tool, LinkedIn elevates business pages, Google Dataset Search is out of beta, Pinterest helps you find your perfect shade, Google's featured snippet update isn't finished updating, and get in loser we're going web browsing data shopping.
January 31, 2020
And Now, our Featured Snippet Presentation. Deduplication of Google's Organic Listings. - Ep. 106
In this week's digital marketing news, Google Search counts snippets as listings, Google helps users keep track of their recent recipe searches, a Google Ads optimization score trick leaves us speechless, learn how blogging has transformed over the past 5 years, Twitter teases a explore page extreme makeover, Spotify becomes a new social network with playlist stories, we mourn Mr. Peanuts, and strangers become acquaintances with the snap of a photo.
January 24, 2020
New SERPs who dis? Google updates desktop experience. - Ep. 105
In this week's digital marketing news, Google updates their desktop experience, it pays to be popular with Google's new mobile feature, Google creates a clever name for their 2020 core update, custom dimensions surprise advertisers in Google Ads, find out which apps are selling your personal information, and Amazon isn't good enough for this particular celebrity.
January 17, 2020
Paging all Brands: Use Bing Pages to control your presence in the search results - Ep. 104
In this week's digital marketing news, Bing Pages personalize branded search results, Spotify spearheads podcast advertising, the future of Google Assistant means storytime and sticky notes, Twitter opens ad space for trend spotlight, Tweet reply restrictions fight internet trolling, Samsung builds a friendly chatbot, and Airbnb software works to perfect psychopath detection.
January 10, 2020
Google Ads is sliding out of your DMs. Message extensions are no more. - Ep. 103
In this week's digital marketing news, Google Ads ghosts its message extensions, diverse languages contribute to teaching AI language, political advertising space is dwindling, fake clicks cost real companies real money, stay tuned for Bitmoji TV, the US military isn't hiding its feelings about TikTok, and Facebook doesn't know if it's a social platform or a doctor's office.
January 3, 2020
Presenting the Clockscars - Our year end awards show + this week's news - Ep. 102
In this week's digital marketing news, Marketing O'Clock hosts the first-ever Clockscars, Google Lens takes the guessing game out of dying your hair, Facebook's campaign budget optimization drop is coming, voice search awaits its big break in 2020, Google support takes a permanent break from social media, Facebook has its eye on the Super Bowl, and a new project works to make incompatible smart home products compatible.
December 27, 2019
I’m with the banned. Instagram won’t allow certain products for branded content. - Ep. 101
In this week's digital marketing news, Instagram's new year's resolutions are stricter than ever, celebrity searches feature surprise cameos, speakable schema markup opens to a world outside news, Pandora ads require public speaking, millennial influencers take over the world, YouTube sends commentary content to the grave, and officials wait in anticipation for an FTC vs. Facebook Monopoly matchup.
December 20, 2019
Marketing O’Clock - Weekly Digital Marketing News Trailer
Ready to become the best marketer you can be? Subscribe to Marketing O’Clock - the premier digital marketing podcast, covering all things SEO, PPC, and social media marketing. We are a proud part of the Search Engine Journal Network, and read all the digital marketing news so you don’t have to. You can catch our famous Friday news show each and every Friday morning wherever you get your podcasts. Sorry (not sorry) in advance for all the puns.
December 16, 2019
Google’s Publisher Center is Big News for News Makers - Ep. 100
Publications celebrate more control over their Google identity, Facebook brings a three-course meal to the reporting tools table, swipe through top stories on Google, Facebook's library performs a disappearing trick, dive into the best Twitter and Pinterest trends of 2019, BERT travels around the world, and reactivate any banned Facebook ad account for a small bribe.
December 13, 2019
Search Console Got the Message. A Message Panel Arrives for Webmasters - Ep. 99
This week the full gang is back! Greg, Shep and Jess talk about Larry and Sergey stepping down from BackRub (I mean Alphabet), new messaging in Search Console, and a new "My CPU is a Neural Net Proccessor" local search update. Plus in this week's WTH, we cover the Liam Bot - UHHHHHH? What? And our must-read marketing article of the week has 12 tips for your 2020 social media.
December 6, 2019
Bid farewell to blind smart bidding. Top bidding signal reporting is here. - Ep. 98
Google Ads provides top bidding signal transparency, Google Analytics works on improving attribution models, Twitter initiates an account clean up, YouTube TV Masthead Ads are now available to all advertisers, marketers question if voice search has lived up to the hype, Instagram offers a behind the scenes look into its explore page, and Facebook comments on testing a facial recognition app with their employees.
November 29, 2019
Google wins the popular vote with new political ad policies. - Ep. 97
TripAdvisor connects advertisers to travelers on its new ads platform, Google Ads updates political policies, reports launch for Google product rich results, Bing beats Google to implementing BERT globally, Spotify can choose your next favorite podcast, virtual influencers take over Instagram, Twitter experiments scheduling tweets, and the internet debates if digital advertising is a hoax.
November 22, 2019
The Need for Page Speed. Google to Reward Fast-Loading Sites. - Ep. 96
Google Ads launches combined audiences, public opinion is requested by the FTC, Google tests rewarding faster sites, publishers express excitement over Google Discover, Instagram from FACEBOOK teases hiding likes in the US, Twitter drafts a deepfake policy, Nike breaks up with Amazon, and this Instagram account exists to expose phony entrepreneurs.
November 15, 2019
Advertisers are gifted with YouTube Shopping Ads - Ep. 95
Social media influencers read up on new FTC brand guidelines, Bing announces inorganic site structure penalties, Google shopping ads find a home on YouTube's home feed, Facebook limits the number of ads, share Google Ad negative keyword lists, Facebook debuts a loud company brand, Google acquires Fitbit, Tik Tok is under national security review, and these two celebrities join forces to take down misleading ads.
November 8, 2019
The news aBERT Google's New Update - Ep. 94
In this week's digital marketing news, Google's BERT model interprets the meaning of words, Facebook creates a dedicated News tab, RIPeace Flash, Twitter makes a bold statement in response to the political drama, happy birthday banner ads, create custom shortcuts on Google, and this governor's campaign strategy gets shut down by Facebook.
November 1, 2019
It’s about time! By Conversion Time Reporting welcomed to Google Ads - Ep. 93
Google welcomes conversion time reporting, Facebook adds search result placements, Google introduces lead form extensions, Facebook explains new strategies for political ads, Adidas re-thinks their digital marketing strategy, RSVP to events on Instagram stories, search audio with Apple, and Instagram filters are banned for having a negative impact on well-being.
October 25, 2019
Administrative Assistance: New Tools For LinkedIn Admins - Ep. 92
LinkedIn helps businesses optimize their pages with Team Moments, Facebook's new custom templates help push story placements, Shep plays two truths and a lie with Greg. Google rolls out affinity audiences for search, Facebook gets ahead of the holiday season with shopping insights, LinkedIn connects the online world with the physical one through Events Hub, and Facebook is caught paying the price for inflating video metrics.
October 18, 2019
The User Generation. Google Shopping Displaying User Images In Review Results - Ep. 91
User-generated images welcomed to Google Shopping reviews, Search Console enhances its video reporting, Quora introduces additional targeting options, TripAdvisor Connect launches on Facebook and Instagram, Instagram's following tab peaces out, a Supreme Court ruling could shift how websites are developed, and Amazon gets caught in the middle of a 5-star scheme.
October 11, 2019
You’re It! Share Your Tags With The Google Tag Manager Community Template Gallery - Ep. 90
Google Tag Manager's Community Template Library makes sharing tags easier than ever. Google Shopping is upgraded local inventory search, price tracking, and a swanky new "Buy on Google" logo. Instagram is testing a tool to build hype around new product launches and encourage users to make purchases from the Instagram app.
October 7, 2019
Programming Note - This Week Only - The Show Is Moving To Monday (with a Big Announcement)
Greg and Shep hop on the mic to inform everyone that *for one week only* our show is moving to Monday - due to a big, no HUGE, announcement. Thanks for your patience, we'll make it all worthwhile and you'll hear why on Monday when the cat come out of the bag.. Have a fantastic weekend, see you Monday!
October 4, 2019
Shop 'til You Drop Your Phone. Pinterest's New Shop the Look Ads Feature Multiple Products - Ep. 89
Shopping becomes more dangerous with Shop The Look Pinterest ads, Google shows advertisers how to reach where audiences are watching, choose more Google search previewing options, another year means another (poorly named) Google Core Algorithm update, 52 experts come together to share the best SEO reporting tools, and Amazon debuts their plans for wearable Alexa technology.
September 27, 2019
New YouTube "Key Moments" may unlock additional search exposure for creators - Ep. 88
Google introduces algorithmic updates to star reviews, Youtube gives insight into videos with timestamps, Facebook ads are about to get a lot more interactive, Instagram takes action against influencer tea, Amazon is under investigation for manipulating search results, Facebook (finally) allows businesses to schedule Instagram posts in advance, and storming Area 51 just reached a whole other level.
September 20, 2019
NoFollow No More? Google Announces Link Attribute Changes - Ep. 87
This week Greg and Shep share their take on what a no-nofollow means for the internet ... hint - it will BREAK! we cover new Microsoft Advertising features, Quora Ads, Google Ads bidding options and we have our second ever TAKE-OFF where we pit the blazing hot takes of 4 marketers up against each other in a winner take all. All this, plus an article on AdSense alternatives form Kinsta, and much much more. Show notes:
September 13, 2019
Weight No More: Google Organic Search Ranking Factor Survey Results Are In - Ep. 86
Google Search Console automates domain verification, SEO experts weigh in on 2019 Google ranking factors, grab some popcorn for the Twitter showdown of Jason Fried vs. Google, Facebook suffers another security breach, Youtube abbreviates subscriber count, Microsoft adds a new function to Excel, The Office helps diagnose technical SEO problems, and Amazon initiates the future of shopping with Whole Foods.
September 6, 2019
Tis the Seasonality: New Bid Adjustments are Coming to Google Ads
Tis the season for Google Ads special occasion smart bidding, Yelp personalizes their user experience, LinkedIn launches top-secret insights hub, Tik Tok is all the rage, Facebook gets in front of the 2020 election, Twitter works on scheduling feature, Quora's in big trouble, Pinterest fights misinformation with facts, 5 million Google search results are analyzed, and this 2000's start-up company is secretly making a comeback.
August 30, 2019
Google Ads (sort of) Standardizes Bidding Delivery - Ep. 84
Google Ads delivery for search and shopping decelerates, Twitter adds more video bidding options, Youtube may stop targeting kids with ads, Pinterest brings us behind the content classification scenes, Bing keeps being the little engine that could, Google delivery icons disappeared just as fast as they appeared, all SEO strategies don’t need to be identical, and a motorcycle accident turns into an (alleged) sponsored photoshoot.
August 23, 2019
Clicks Half Empty - Less Than Half Of Google Searches End With a Click - Ep. 83
Google Webmasters tweet third-party hosting advice, the Google monopoly continues to dominate, the secret is out for how to successfully rank locally, manage all your hashtags in one Cool Tool, buy movies within Facebook ads, podcasts continue to be trendy, Tumblr is on the market again for a record low price, and posting to Instagram could be the easiest way to make a million dollars.
August 16, 2019
Google Trips Has Departed. Google Maps For Travel Now Arriving. - Ep. 82
Google Trips may be gone but their features live on through Google Maps, Pinterest’s shopping hub expands catalog capabilities, agencies speak out against Google going behind their backs, tracking competitors Facebook ads has never been easier, interest targeting heads to Spotify, Yelp is changing phone numbers, Youtube viewer records aren’t as factual as they seem, and learn how to see what pages are ranking or driving traffic from Google.
August 9, 2019
Google Ads Close Variants Roll Out To Phrase & Modified Broad Match Types - Ep. 81
Google Ads close variant matching sends the PPC community into a frenzy, Facebook allows advertising in its search results, Google Analytics can now easily report across platforms, apps join the Google Discover family, Snapchat's new Instant Create ad tool focuses on smaller advertisers, Facebook unveils the Business Manager makeover, learn how to make Google Sheets work for your SEO needs, and Chase chooses machines over humans when it comes to copywriting.
August 2, 2019
Introducing Microsoft Advertising Experiments. More Testing Campaigns, Fewer Testy Advertisers - Ep. 80
This week sees big news from Microsoft Advertising (the platform formerly known as Bing Ads), as well as new Facebook News Feed leaks, a GTM Library from the Maestro himself - Simo Ahava and more. Plus Greg and Shep breakdown the cons of sleeping in a moderately used Wienermobile, discussed the magic of Top Gun Algo Update names and did a first ever dramatic reading from a Tweetstream in this week's Take of the Week. 
July 26, 2019
Demographics & Audiences Make Their Way To Google Search Ads - Ep. 79
Facebook rolls out its new Ads Manager platform, Twitter's desktop feed redesign goes live, Google search targeting gains the same capabilities as display targeting, Youtube makes it easier for creators to earn revenue, Nick Kolenda shares 31 tricks to improve your writing, Buffer helps with analyzing social media performance, and beware of any apps that want to own your face.
July 19, 2019
New Facebook Monetization Solutions Make Cents For Content Creators - Ep. 78
Microsoft gives advertisers the ability to create hundreds of different ad variations, Pinterest adds new video capabilities, Facebook focuses on its creators, 30k followers gives you celebrity status, we explore Data Studio Explorer, and The Rework Podcast squeezes a six-hour interview into a must listen search engine optimization episode.
July 12, 2019
'Bot Time: Robots Exclusion Protocol Becomes Official - Ep. 77
Google robots dominate the news with unsupported rules, open sourcing and an exclusion protocol specification, reach estimates return to Facebook, Linkedin Ads includes retargeting, Youtube pushes for augmented reality ads, Twitter works on hiding tweets, Flux Guard allows us to track website changes, and the future has arrived with FaceTime eye contact correction.
July 5, 2019
Google Text Ads Take A Test Ride On The Carousel - Ep. 76
Google text ads are trying out the carousel, Google My Business intensifies competition against Facebook pages, Linkedin pages introduce five new call-to-action buttons, the secret of converting Instagram ads is revealed, testing your video ads with Youtube's mockup tool is free, and branded proposals are the latest in influencer trends.
June 28, 2019
Pinterest’s ‘Complete The Look’ Pushes E-commerce Efforts Closer to Checkout - Ep. 75
In this week's digital marketing news, Google's under fire for stealing content, Pinterest gets technical with their new Complete The Look system, we look into how much traffic Google is taking for themselves, Facebook announces its new Libra cryptocurrency, we debate Google's daily budget rules, Julia Olennikova gives us 39 PPC tools for paid advertisers and more. Read the full show notes at
June 21, 2019
What The 2019 Internet Trends Report Means For Marketers - Ep 74
 This week's digital marketing news features a breakdown of Mark Meeker's 333 slide Internet Trends report (and what it means for marketers), cover new Conversion bidding by campaign rollouts and more diversity in the search results. We've also got the hottest takes of the week from Sarah Burke, a WTH from a webmaster that gave up after the June 2019 Core Update and have a great tool to help do better with Shopping Ads and a Must Read Marketing Article showcasing all of the SERP features. Read the full show notes at 
June 14, 2019
News & Health Sites Targeted In Google’s June 2019 Core Update - Ep. 73
This week's digital marketing news features a rare occurrence of a Google core update announcement, fighting keyword cannibalisation, new facebook ad video creation tools, organic branded content used as Instagram ads, the future (or lack thereof) of political advertising, more evidence building against the Google monopoly and teenagers airdropping unsuspecting strangers memes for fun. Read the full show notes at
June 7, 2019
Off The Clock: Alexandra Suazo
On this episode of Off The Clock, Greg sits down with Senior Manager of Digital Marketing & Strategy at Mattel, Alexandra Suazo. Listen in as she takes us along her digital marketing journey, how she got her foot in the door, what she has learned, what she is continuing to learn, and how she has managed to create a new digital push for the iconic American Girl brand. Read the full show notes at
June 4, 2019
Favicons Gone Wild - Ep. 72
In this week’s digital marketing news, Google’s favicons are already causing trouble, Twitter allows up to four people on the same live video, North Face gets shut down after boasting about their brilliantly dumb marketing strategy, this week’s marketing article breaks down an SEO audit, and the first launch of an influencers clothing brand might be the last launch. Read the full show notes at
May 31, 2019
A Landscape Move for IGTV - Ep. 71
In this week's digital marketing news, Instagram breaks away from vertical IGTV videos, Google welcomes icons into Google Search, Linkedin Ads tab added to pages, Google "forgets" to notify everyone about their new Google Images plan, Tesla makes an interesting choice for its new social media manager, and it's not a big deal, but Google is stalking your every online shopping move.  Read the full show notes at
May 24, 2019
What You Need To Know From Google Marketing Live - Ep. 70
If you didn't have the chance to grab a front row seat to Google's Marketing Live Conference this week, Greg and Jess have come to the rescue. On Episode 70, we dive into the biggest takeaways from Google including gallery ads, 6-second bumper machine videos, Discovery campaigns, connected TV, Performance Planner, and buying directly from Youtube videos. We also cover new Google Sheets features, a guide for how-to snippets, and Google Trips. Plus, you won't believe the stunt fans pulled on the Game of Thrones writers for the final season. Check out the full show notes here:
May 17, 2019
The New Facebook Video Algorithm - Ep. 69
In this week’s digital marketing news, Greg and Jess cover the evergreen Googlebot, better Google search news coverage and podcast support, updated Facebook video ranking factors, SEO tools, Google dominating the internet, negative keywords introduced to Amazon sponsored ads, digital advertising exceeding $100B for the first time in history, and dogs shopping for their own toys online. Read the full show notes here:
May 10, 2019
Off The Clock: Kirk Williams
Kirk Williams is best known for his work in the paid search space. He's made the Top 25 influential PPC (3 years in a row) and Top 13 PPC Experts according to Search Engine Journal. From working maintenance on his college campus to owning his own marketing agency, Kirk has come a long way. Today, Kirk runs his own marketing agency called Zato Marketing, regularly writes for Search Engine Land, PPC Hero, and Bing, and is an international PPC speaker at numerous digital marketing conferences. Join Greg Finn for this special episode of Off The Clock where we break down Kirk's digital marketing journey. Listen in to learn how Kirk got started, what he has learned along the way, what he hates in digital marketing, and how he manages to run two companies while managing a family of five. Read the full show notes here:
May 7, 2019
Bing Ads Becomes Microsoft Advertising - Ep. 68
In this week's digital marketing news, Bing Ads evolve into Microsoft Advertising, Google My Business is on the hunt for money, Microsoft Advertising takes on Google with unique features, Facebook turns to the future of privacy with a design makeover, Amazon is on the lookout for a doorbell crime journalist, and we break down the must-know content marketing statistics. Read the full show notes at
May 3, 2019
What Slowed Growth in Paid Search Spending Means For You - Ep. 67
On this episode of Marketing O’Clock, Merkle reports on digital marketing trends for Q1 of 2019, ads may become inevitable for Netflix, we learn how Google Data Studio can be utilized for Facebook ads, Vimeo launches Showcase, Greg goes on a Twitter rant, Hertz website design nightmare becomes a reality, and Instagram begins testing different ways you can see your total like count. Read the full show notes at
April 26, 2019
Facebook Ad Manager Gets A Facelift - Ep. 66
In this week’s digital marketing news, Facebook Ads Manager announces updates including a new interface design, Google delivers on publishing real URLs for AMP, you can become teammates on Linkedin, and cell phones may steal the #1 position for seeking out entertainment in 2019 (sorry television).
April 19, 2019
A Major Google De-Indexing Bug And More Facebook Ad Controls - Ep. 65
In this week's digital marketing news, Google’s search index is back to normal after some technical issues, brands have greater control over what Facebook content their ads are shown with, Google Discover data comes to search console, we check out the most interesting 2019 blogging statistics, and so much more. Read the full show notes at
April 12, 2019
Facebook's Ad Library Now Catalogs More Than Just Political Content - Ep. 64
In this week's digital marketing news, Facebook users get a backstage pass to how ads are targeting them, call-to-action buttons are added to Bing ads, Snapchat turns into a Bitmoji gaming system, Greg orders 40,000 cucumbers from our local Walmart, and apparently whispering into a microphone is important for your brand... Read the full show notes at
April 5, 2019
Off The Clock: Kyle Pucko
Kyle Pucko first got a taste for hard work at the age of 14 when he was hired to pick strawberries in his hometown. Those valuable lessons would stay with him all throughout college where his digital marketing career began to take form. From working as a tour guide and college admissions counselor, Kyle soon found himself running the digital marketing department at his school. Since then, Kyle has taken it upon himself to find the best and easiest solution for common everyday digital marketing problems. Kyle Pucko is currently the co-founder of GeoFli, a digital marketing agency that focuses on easily changing website content based on the users location. Read the full show notes at
April 2, 2019
Goodbye Google AdWords Editor, Hello Google Ads Editor - Ep 63
This week the gang covers the deathknell of Google AdWords (thanks to a shiny new & bright Google Ads Editor), some new custom Audiences in Bing, a Google blunder with pagination and so much more digital marketing news. In addition to an awesome resource for finding royalty free photos, Greg and Jess talk about an amazing source for Data Studio reports, rad new dynamic Gmail elements that keep you up-to-date in real time, and humans are becoming more of a luxury than technology - YEEEEE!  Plus the normal hilarity ensues including the discovery of a slew of professions that Greg didn't even know he had! Read the full show notes down below.   FULL SHOW NOTES: Show notes: Must Read Marketing Article of the Week: 41 Places to Find Free Images Online That You Will Actually Want to Use This Week’s Digital Marketing News: Custom Audiences: Target customers with your own data Editor gets the Google Ads treatment: Google Ads Editor 1.0 out now SEOs frustrated by Google’s belated pagination announcement
March 29, 2019
Deep Dive: Shoppable Ads on Google Images
Google images has become the go-to for searching images on the internet. And for years it operated as an ad-free zone. At least, until last year. Google images now hosts sponsored shopping ads at the top of their image search results which means, it's a new way for businesses to reach potential customers. Listen to this episode of Deep Dive where Greg and Jess cover the 5 ½ W’s (who, what, where, when, why, and how) of Shoppable Ads on Google Images. Read the full show notes at
March 26, 2019
Insta Carte Blanche - Ep. 62
This week in digital marketing news, Instagram becomes an online shoppers paradise (designer litter boxes and all), Facebook takes action against  the negative side of targeting, and Google finally announces their official core update name. Plus, the true spending of political ads on Facebook is revealed and Brian Peters from Buffer shows us the art of caption engagement. Read the full show notes at
March 22, 2019
Off The Clock: Eric Enge
Beginning as an engineer, Eric Enge slowly found his way into the world of SEO. Learning from his family of university professors, Eric developed an edge in the engineering industry which eventually led to his future career in marketing. But Eric's most notable award will always be winning the 1985 foosball world championship (Greg's dream). Eric Enge is a US Search Personality of the Year winner, Landy Awards: Search Marketer of the Year winner, co-author of "The Art of SEO", founder of Next10x Digital Marketing Conference, former founder and CEO of Stone Temple, and currently a general manager of Perficient Digital. Eric is also a contributor to Forbes, Search Engine Land, Search Engine Watch, Copyblogger, Moz, Marketing Land, and Social Media Today. Listen to his digital marketing journey on this episode of Off The Clock. Read the full show notes at
March 19, 2019
Actionable New Metrics For Facebook Ads - Ep. 61
 Today, Greg and Jess broke down the granular new metrics that Facebook is releasing, talked about a new Google Core Update - aka the Core March 12th 2019 Update, aka Florida 2, aka The March 2019 Core Update 😕, and talked about Policy Manager, a new tool that helps you keep your slammers in check! We also compared everything to Black Mirror and included some hot Nic Cage chat. In the WTH of the week, we pontificated about how sweet our codec avatars will be, we featured a cool new Chrome plugin that helps you block hate, and had a MRMAOTW from Vanessa Fox of Keylime Toolbox.  Oh, and in the Shootin' The Heck Segment - Jess had some ideas to poke holes in. 👉 All on this week's episode:
March 15, 2019
Deep Dive: Facebook’s Campaign Budget Optimization Migration
We've got major news. Well, technically Facebook has major news. In a few short months, you will no longer be able to set budgets at the ad set level in Facebook Ads. Instead, Facebook's campaign budget optimization will become the default setting for all campaigns. Listen to this week’s Deep Dive as we unpack everything you need to know before this major September 2019 update.
March 12, 2019
Picture This: Google Images Adds Ads - Ep 60
On today's show we cover Ads in Google Images (!), new Pinterest Catalogs & Shopping functionality and an upgrade to offers in Google My Business. Other news includes a new Influencer ad targeting type in Facebook/IG, new Bing bid types, more social shenanigans, a new Google Ads API, Yelp taking on Angie List and Angie's List and we made up a new Jenner-based acronym game.  Our WTH covers "the physical world" and BuzzFeed's efforts towards it and our Cool Tool is from Microsoft - and an app that brings the physical world digital. Lastly, our Must Read Marketing Article of the week comes from Wil Reynolds at Seer with a fantastic look at Microsoft Power BI. Show notes:
March 8, 2019
Off the Clock: Joe Martinez
Joe Martinez’s digital marketing story began with him working his dream job as a professional radio DJ. Today, Joe is the Director of Client Strategy at Clix Marketing, a thought leader in the paid search space and a PPC innovator. Joe also writes and speaks for publications like Search Engine Land, Marketing Land, Word Stream, SMX, PPC Hero, Hero Conference, Quora, SEM Rush, Pubcon, and Unbounce. Listen now to the full story behind the drastic career changes that shaped Joe Martinez’s digital marketing journey.
March 5, 2019
Video Plays Its Way Into Google Responsive Display Ads - Ep. 59
Today, Greg and Jess covered (really) big news about video becoming available on the Google Display Network, as well as the impending death of Google’s Average Position Reporting (RIP). They also cover digital marketing news varying from new call-only ads in Google, bulk ad editing in Quora, and a new Facebook Ads Manager (?!).  All this, plus our WTH of the week: episode numbers in podcast titles are getting banned on certain podcast editors (Ep. 59 here, folks!), and our Cool Tool: a tool that allows you to see SERPs from different countries and languages.
March 1, 2019
Deep Dive: Pay for Conversions in Google Ads
Listen in as Greg and Jess walk you through pay for conversions in Google Ads. Learn the 6 W's of PFC; who, what, where, when, why, and wow! And more importantly, if PFC is the right choice for your Google Ads campaign.
February 26, 2019
Even more Google My Business innovation - Ep. 58
In this week's Marketing O'Clock, Greg and Jess talked about even more Google My Business innovation, covered the shocking news that digital is here to stay, and talked about phonebooks and who needs them anymore.
February 22, 2019
Off The Clock: Rae Dolan
Rae Dolan is the co-founder of PushFire, co-owner of AMI House Buying, co-owner of AMI Investments, and a real estate agent living out her passion. She's spoken at multiple events like Webmaster’s World, SMX, SearchHOU, Affiliate Summit East, LeadsCon, SEOClass Workshop Series, and has regularly written for Search Engine Land and Marketing Land. She's won multiple awards and is seen as a thought leader in the affiliate and SEO community.
February 19, 2019
Google Assistant Ad Delivery - Ep. 57
Google Assistant plays with the idea of delivering ads in their results, Linkedin looks to the future of video, and Reddit Ads expand on their performance update with an improved conversion pixel.
February 15, 2019
Deep Dive: Reddit Ads Updates
The first Reddit Ads update of 2019 is here and Greg and Jess have a few thoughts about it. Reddit has expressed their interest in offering more options for marketers but did this update miss the mark? This week, we're diving deep into what the update includes, how to navigate it, and how you should adjust your Reddit Ads campaign strategy moving forward.
February 12, 2019
Facebook Ad Targeting - Ep. 56
Facebook ads introduces an updated house income targeting option, budget optimization moves to the campaign level, and a new ‘why am I seeing this’ button will be rolling out to all Facebook users to give them a behind the scenes look at how they’re being marketed to.
February 8, 2019
Off The Clock: Jon Henshaw
When the internet started to take off, Jon Henshaw was presented with an interesting opportunity. And, if he's learned one thing, it's to always take a great opportunity. Today, Jon works as a Senior SEO Analyst at CBS Interactive.  Henshaw is also the founder of Coywolf Marketing, a provider of webmaster resources and digital marketing insights, and runs the Coywolf podcast. But every destination has a story. Listen in as we discover the path that led Jon to where he is now, what his failures taught him, and how he never lost his curiosity itch.
February 5, 2019
Facebook, Instagram, Whatsapp messengers integrated - Ep. 55
Facebook, Instagram, Whatsapp messengers integrated together in Zuckerberg's big plans for the future, Search Console has some new updates, and Google text ads can now show on YouTube search results.
February 1, 2019
Deep Dive: Google Responsive Display Ads
Our second episode of Deep Dive is here. In this new Marketing O’Clock segment, Greg and Jess choose any topic from our weekly show to tell you everything you need to know. Google Responsive Display Ads are the ripped headline for this weeks episode. We’re going to dive into what an RDA is, the pros and cons, best practices, and if this is something you or your company should be looking into more. Full show notes can be found at
January 29, 2019
Reddit Ads Updated - Ep. 54
On this weeks episode, we obsess over the Reddit Ads update, we look into the data behind Google’s “Monopoly”, we see how Linkedin’s new interest targeting is making advertisers lives easier, and we discuss how page speed is more important to marketing than you may have previously thought. Full Show Notes at
January 25, 2019
Off The Clock: Akvile DeFazio
Our second episode for Off The Clock, a new Marketing O’Clock segment where Greg interviews top leaders in the digital #marketing industry, is joined by Akvile DeFazio. Akvile currently runs her own agency, AKvertise, and is the author of her first book, "The Small Business Guide to Facebook Ads." She has over a decade of experience in the industry and has been a featured speaker at major marketing events including the Search Marketing Expo. Listen in to hear all about her advice and journey through the digital marketing world.
January 22, 2019
Newspack by Google launched - Ep. 53
Newspack by Google launched for local and small newsrooms, Amazon Sponsored Product Ads get new bidding, Twitter sees color-coded Tweets in a new beta, and Facebook political ads aim to become more transparent in this week’s digital marketing news.
January 18, 2019
Deep Dive: 2019 Digital Marketing Trends
Responsive ads, video ads, Google custom intent audiences, and Facebook creative hub: these are just a few of what to watch out for in digital marketing in 2019. Greg and Jess go into detail on these topics in Marketing O’Clock’s first-ever Deep Dive episode: 2019 Trends.
January 15, 2019
Repost Instagram On Multiple Accounts - Ep. 52
 Instagram repost capability was added this week so users can now regram simultaneously on multiple accounts and Google search results were manipulated for propaganda in this week’s digital marketing news.  Show Notes at
January 11, 2019
Off The Clock: Casie Gillette
This is the first episode for Off the Clock, a new Marketing O’Clock segment where Greg interviews top leaders in the digital marketing industry.  Our first guest for Off the Clock is Casie Gillette, Director of Digital Marketing at KO Marketing. Casie has been a featured speaker at events like MozCon, SearchLove, PubCon, SMX, Search Marketing Summit, Digital Growth Unleashed, State of Search, and HereoConf, to name a few. Visit our website for more:
January 8, 2019
Facebook CTA Stickers Added in Stories - Ep. 51
Facebook CTA stickers are added to their stories feature, directing users to ‘shop now,’ ‘get directions.’ ‘book now,’ and ‘call now.’ Google featured snippets can now jump to section of content it’s sourcing, and Alexa skills in the U.S. doubled by number in 2018 in this week’s digital marketing news. Show notes:
January 4, 2019
Instagram Update Changes Scrolling Direction - Ep. 50
An Instagram update momentarily changed the direction of scrolling in user’s feeds from up and down to side to side, Bing’s criteria for the close variants to exact match keywords has changed, and Amazon claims that Alexa voice shopping tripled during the 2018 holiday season in this week’s digital marketing news.  show notes:
December 28, 2018
Pay For Conversions in Google Ads – Ep. 49
Pay for conversions bidding is added in Google Display campaigns, Facebook partners had access to reading, writing, and deleting messages, and Facebook sued by the District of Columbia over Cambridge Analytica in this week’s digital marketing news. Show notes:
December 21, 2018
Facebook Search Ads Are Back - Ep. 48
Microsoft announces Clarity - a new web analytics tool that provides insights into user behavior, Facebook is relaunching search ads (with very specific parameters) and we find out that there are a group of people that still read print newspapers. Show Notes:
December 14, 2018
Tumblr’s New Policy & Marketing – Ep. 47
What does Tumblr's new policy mean for digital marketing? This week's digital marketing news includes this as well as the Quora hack, Google's announcement that its search isn't personalized, rich results expands on Google for questions and answers, and the introduction of indexing API and structured data for livesteams. Oh, Greg ranted about HubSpot & Ads, as Jess talked about a cute Shaggy dog!
December 7, 2018
Join The Facebook Watch Party - Ep. 46
Today on Marketing O’Clock we talked about Facebook Watch parties rolling out to everyone, how Facebook is allowing digital marketers and publishers to target locally with Facebook News and Happenings, and how yet another platform has been given the “stories” treatment. Greg talked about the most important video playlist on YouTube and Jess got all bummed out in our new segment - WTH Check out the notes:
November 30, 2018
Bing... Expanding Your Expanded Text Ads & Much More - Ep. 45
Today on Marketing O'Clock we talked about the big Bing ad change, comments/reviews in Google Search, Snapchat's New eCommerce Channel & more! & lots more! Oh and Greg schooled us on all the generations since baby boomers & Jess talked about nano influencers. Check all the articles in our show notes at:
November 21, 2018
Your New Tool To Help Build a More Modern Website & Much More – Ep. 44
Today on Marketing O'Clock we talked about LinkedIn Pages refresh, new shopping features on Instagram, the evolution of Google My Business & lots more! Oh and Greg made up some words, Dr. Seuss style! Check all the articles in our show notes at:
November 16, 2018
Advanced Analytics for Facebook & Insta - Marketing O'Clock Ep. 43
More analytics coming to Facebook & IG along with with lots of Bing Ads changes. This week Greg & Jess cover this plus new Pinterest Ad units, double the structured snippets and they even perform some French. Follow along with our show notes at:
November 9, 2018
Save Your Organic Traffic - Marketing O'Clock Ep. 42
Today we talk about no CTR google results, new Hotel Listings and why you may be next. We discovered more about Google Discover, talked about cheese pickles - Oh and Jess talked about Jonie and Chachi, all on this weeks episode of Marketing O'Clock. Follow along with our show notes at :
November 2, 2018
New Audience Targeting On Bing, Facebook Attribution & Much More - Marketing O'Clock Ep. 41
This week we cover Bing and LinkedIn's new audience targeting for Bing search ads, Facebook's attribution model and reporting and much more! Check out the links below for the full show notes:
October 26, 2018
New Product Pins On Pinterest, Facebook Portal Data Collection & Much More – Marketing O’Clock Ep. 4
Must Read Marketing Article Of The Week: • 2018 Search Market Share: Myths vs. Realities of Google, Bing, Amazon, Facebook, DuckDuckGo, & More by Rand Fishkin What we've got lined up for this week's main Marketing O'Clock news: • Pinterest updates Ads Manager, rolls out Product Pins features ahead of holiday shopping • Make better business decisions based on time of ad clicks • It turns out that Facebook could, in fact, use data collected from its Portal in-home video device to target you with ads • Explore product search trends with Shopping Insights Lightning Round Articles that you don't want to miss! • Attackers exploited 3 bugs and Facebook's once-vaunted social graph to steal 29 million users' data • Survey: People plan to use Amazon 3-to-1 over Google for holiday shopping • YouTube now counts 'engagement' for YouTube for action ads at 10 seconds, not 30 • New predefined landing page reports • No character limit for meta descriptions • Twitter makes it easier to see enforcement taken on reported tweets • The next big wave of publisher traffic • Facebook News Feed now downranks sites with stolen content • Facebook Plans Camera-Equipped TV Device • Barry Schwartz Search Personality of the Year • Google My Business Insights adds branded search reporting
October 19, 2018
New Google Home Hub, Consumers Say 'Bye' To Google+ & Much More -Marketing O'Clock Ep39
Must Read Marketing Article Of The Week: • How To Audit & Validate Accelerated Mobile Pages (AMP) by ScreamingFrog What we've got lined up for this week's main Marketing O'Clock news: • Project Strobe: Protecting your data, improving our third-party APIs, and sunsetting consumer Google+ • Google to record small percentage of calls from ads for quality assurance • Facebook unveils new ad effectiveness tool for Marketing Partners • Google's smart home ecosystem has arrived Lightning Round Articles that you don't want to miss! • Introducing Portal From Facebook: New Video Calling Devices to Connect You With Friends and Family • Bing Ads Editor now supports in-market audiences • September 24th Board Core Update • Pandora launches online analytics tools, announces ad distribution agreement with SoundCloud • YouTube cracks down on duplicate content videos
October 12, 2018
50 Million Facebook Users Hacked, New YouTube Ad Capabilities & Much More - Marketing O'Clock Ep. 38
Must Read Marketing Article Of The Week: • Do Twitter Ads Really Work? A Surprising Experiment: 17.2 Million Views From a Single Twitter Thread by Ash Read What we've got lined up for this week's main Marketing O'Clock news: • 50 million Facebook user accounts hacked • From discovery to click, new YouTube ads capabilities for more effective video storytelling • Google: Making Quality Links Is Against Google's Webmaster Guidelines Lightning Round Articles that you don't want to miss! • Google Search Console snapshot arrives in search results: • Google confirms 'small' search ranking algorithm update this past week • Google adds new ‘family-led’ attribute to Google My Business profile • Here's how to copy old AdWords column settings to the new Google Ads UI • Publishers on Twitter can now monetize videos viewed by global audiences • Google is building a search engine for fact checks • Expand your global reach with multiple language targeting • Ad groups unveil a new Data Transparency Label • Promoting inclusive storytelling with the Google Podcasts creator program • Reddit 1 billion monthly video views
October 5, 2018
Google’s Big 20th Birthday Roadmap & Much More – Marketing O’Clock Ep. 37
We celebrate Google’s 20th Birthday today by giving you the recap of their birthday Roadmap and even more news from the #digitalmarketing world this week! #SearchIs20 Watch the full video 👉 (link in bio) - subscribe to our YouTube channel! Must Read Marketing Article Of The Week: • Featured Snippets Resource Center by Eric Enge What we've got lined up for this week's main Marketing O'Clock news: • Google is 20! & Is Improving Search for the Next 20 years! • Introducing Google Discover • Helping you along your Search journeys • Making visual content more useful in Search • Introducing Facebook Stories Ads • Introducing Visual Search On Snapchat Lightning Round Articles that you don't want to miss! • Adding More Choices for Video Ad Buyers • Chrome is a Google Service that happens to include a Browser Engine • Smart Bidding to be used for search partners • Helping people find Pathways to their next job through Search • Creating new policies together
September 28, 2018
New Bing Machine Learned Insights, Instagram Tests No Hashtags & Much More - Marketing O'Clock 36
What we've got lined up for this week's main Marketing O'Clock news: • Google is giving up some control of the AMP format • Introducing Bing AMP viewer and Bing AMP cache • Bing Ads gives advertisers machine learning-powered insights • Facebook Is Letting Job Advertisers Target Only Men • Amazon is now third-largest digital ad platform in US, closing in on Facebook, Google Lightning Round Articles that you don't want to miss! • Quora introduces Broad Targeting, says audience hits 300 million monthly users • Facebook's Dynamic Ads, Collection Ads are getting a pre-holiday touch-up • Twitter will soon let you switch between chronological and ranked feeds • New Instagram feature could make captions #hashtag-free • Google admits it's using very limited personalization in search results • YouTube gives more creators option to monetize channels • Pinterest opens API to give brands more insights on influencer campaigns
September 21, 2018
Release Of LinkedIn Dynamic Ads, Google Responsive Display Ads & Much More - Marketing O'Clock 35
On today's episode we cover: Must Read Marketing Article Of The Week:⠀ • Exploring Google’s New Carousel Featured Snippet by The STAT Team⠀ ⠀ What we've got lined up for this week's main Marketing O'Clock news:⠀ • Introducing LinkedIn Dynamic Ads in Campaign Manager ⠀ • Deliver the best message across the web with responsive display ads⠀ • Unveiling a New LinkedIn Groups Experience: A Shared Space to Build Your Professional Communities⠀ • Bring Brands and Products to Life with Instant Experience⠀ ⠀ Lightning Round Articles that you don't want to miss!⠀ • Vertical video ads now available for TrueView and Universal App campaigns on YouTube⠀ • Twitter launches audio-only broadcasting feature on its iOS app and Periscope⠀ • Amazon is stuffing its search results pages with ads — and they seem to be working ⠀ • ppcChat Tweet⠀ • Video in showcase shopping ads Blog: Video:
September 14, 2018
Google's Exact Match Expands Again, New Search Console Is Out Of BETA & More - Marketing O'Clock 34
Must Read Marketing Article Of The Week: • How to Create Category Pages That Rank + Convert 10x Higher by Cyrus Shepard What we've got lined up for this week's main Marketing O'Clock news: • Google’s Exact Match Close Variants Expand Again • Google Search Console out of beta, adds more features • Making it easier to discover datasets • Save time with Bing's new Reporting enhancements Lightning Round Articles that you don't want to miss! • Instagram is reportedly developing a dedicated shopping app • Amazon Advertising o New Video Ad Format Gives Brands A Way To Promote Deals On Amazon • Americans are changing their relationship with Facebook • Google Wants to Kill The URL Blog: Video:
September 7, 2018
Introduction Of Ad Strength, Facebook's New Pixel For Groups & More - Marketing O'Clock Ep.33
Jam packed episode this week, here's what we cover: - Google Ads introduces ‘ad strength’ indicator & reporting for responsive search ads - Facebook adds pixel to Groups so marketers can track engaged audiences - Google Search Console query reports now exclude ‘anonymous query’ data from chart totals - Instagram fights back against fake accounts & bad actors with new safety tools - Google Ads Allows Change from the Overview Page - Google adds new ‘veteran-led’ attribute to Google My Business profile - Continuing charm offensive, Facebook creates tool to boost news - publishers’ reach on the platform- - Facebook opens up video ad opportunities to more creators as it takes Watch global - Twitter to enforce new rules around issue ads starting September 30 - Google Converts PDFs To HTML For Indexing In Search - Google Launches Structured Data Codelab - Email Marketing Turned 40 – Now what? See all this and more at:
August 31, 2018
Google Ads 3rd Headline Added, Easier Search Console Access & More - Marketing O'Clock Ep.32
Watch this episode of hashtag#MarketingOClock with Greg Finn and Jess Budde to get your weekly dose of the biggest news from the hashtag#digitalmarketing industry this week. From Google Ads adding the 3rd headline to easier facebook mobile-first video ads. Video: Blog:
August 24, 2018
“New” Search Console Features, Optimize For Conversions On Quora & Much More – Marketing O’Clock Ep. 31
Join Greg Finn and Jess Budde to get your weekly dose of the biggest news from the #digitalmarketing industry this week. From “new” Search Console features to Google’s fun Cameo app, you won’t want to miss this episode. Blog: Video:
August 17, 2018
Google "Medic" Results + Major Google Ads Opportunities & More - Marketing O'Clock Ep.30
Join Greg Finn and Jess Budde on this week's episode of #MarketingOClock as they talk about the new Medic! Google update, what you need to know about Google Ads changes, new Facebook layouts more #digitalmarketingnews! Blog: Video:
August 10, 2018
Google "Simplifies" Targeting Controls For Mobile, New Bing Bid Strategies & More -Marketing O'Clock
Join Greg Finn and Jess Budde on this week's episode of #MarketingOClock as they talk about Major updates this week from Google, Bing and more! Google announces no more for Display campaigns, Bing also rolls out with Target CPA and Maximized conversion Strategies and so much more #digitalmarketingnews! Blog: Video:
August 3, 2018
Make Sure Your Site Is Secure, New Google Assistant Features & Much More! - Marketing O'Clock
Do you know what time it is? It’s Marketing O’Clock with Greg Finn and Jess Budde. Watch this episode to get your weekly dose of the biggest news from the digital marketing industry this week. You don’t want to miss this episode! video: blog:
July 27, 2018
New Facebook Ads Manager Feature, Google Posts "Call Now" CTA & More! - Marketing O'Clock
Join Greg Finn and Jess Budde on this week's episode of #MarketingOClock as they talk about updates on Facebook Ads Manager making ad creation easier on mobile, Google posts new "Call Now" button, Instagram's new DM update and much more #digitalmarketingnews! Blog: Video:
July 20, 2018
Google Announces Machine Learning Initiatives, AR Facebook Ads & More! - Marketing O'Clock
☆ ATTENTION ☆ Major #digitalmarketing industry news this week! Join Greg Finn and Jess Budde on #MarketingOClock as they talk about updates like news from the keynote at Google Marketing Live, Facebooks new AR ads and much more! You don’t want to miss this episode! All articles & resources discussed are in the links below, so feel free to check them out! Video: Blog:
July 13, 2018
Facebook Platform Update, Major Snapchat Ads Manager Updates & more! - Marketing O'Clock
Watch this week’s episode of Marketing O’Clock and join Greg Finn and Cole Soldwisch today July 6th, 2018, as they give you the rundown on some of the biggest news in the digital marketing industry this week. Our main stories include a Facebook platform update, major updates to Snapchat ads manager, new Instagram features and much more! We also have our lightning round where we quickly recap some more updates and feature our “Must Read Marketing Article Of The Week” So, subscribe to our YouTube channel to stay informed, updated and entertained each week. All articles & resources discussed are in the links below, so feel free to check them out! Blog:
July 6, 2018
AdWords gets a rebrand, a Search Console U'RL going to love & more! - Marketing O'Clock
Do you want to know what’s new in the digital marketing industry this week? Join Greg Finn and Jess Budde while they talk about big changes to AdWords, new search console tools and much, much more! *Must Read Marketing Article Of The Week* • Five Years of Google Ranking Signals *What we've got lined up for this week's main Marketing O'Clock news* • Introducing simpler brands and solutions for advertisers and publishers • New URL inspection tool & more in Search Console • YouTube opens Channel Memberships to more creators & rolls out new revenue opportunities • A New Level of Transparency for Ads and Pages
June 29, 2018
New Advertising Features On Google, Shop On Instagram Stories & More! -Marketing O'Clock
Do you find yourself wishing there was a source where you could hear all the digital marketing news from the past week? Well, you’re in luck! On Marketing O’Clock our marketers give you the recap of all the latest happenings in the industry! On today’s episode, you will receive updates about Google's new features for retail advertisers, shopping from Instagram stories, Twitter trying to improve user experience and much more! Check out the vlog on our YouTube: Blog: to view all the articles we talk about!
June 20, 2018
Apple Expands Advertising Business, Facebook Removes Trending & Much More! -Marketing O'Clock
Join us on Marketing O'Clock, where Greg Finn and Jenn Kaite give you this week's digital marketing news rundown LIVE from Cypress North! With news from Apple looking to expand advertising business, Bing Merchant Centers new Google Merchant Centers import tool, Google Posts updates and much more! Check out the vlog on our YouTube: Blog: to view all the articles we talk about!
June 20, 2018
New Bing In-Market Audiences, Google Feed Ads & More! -Marketing O'Clock
Our marketers Greg Finn and Cole Soldwisch are back again this week to update you on all the digital marketing news that has been announced! We have news from Google testing ads in its app feed, Bing rolls out in-market audiences and much more! Check out the vlog on our YouTube: Blog: to view all the articles we talk about!
June 20, 2018
PayPal & Google Team Up, Facebook Adds Home Services & More! - Marketing O'Clock
We have a ton of stories for you on this episode of Marketing O'Clock! We have our marketers Greg Finn and Cole Soldwisch giving you the rundown on all of the digital marketing news of the week in five minutes or less! In this episode, Facebook expands Marketplace to home services, PayPal starts a deeper integration with Google and much more! Check out the vlog on our YouTube: Blog: to view all the articles we talk about!
June 20, 2018
The Length of Meta Descriptions, Amazon Remarketing & More - Marketing O'Clock
On today's episode of Marketing O'Clock, Greg Finn and Jess Budde will cover all the major updates that happened this week in the Digital Marketing Industry. There was a big Google announcement, along with some interesting news from Amazon! Check out the vlog on our YouTube: Blog: to view all the articles we talk about!
June 20, 2018
NEW Responsive Ad Format For Search, Instagram Business Features & More! - Marketing O'Clock
We have a lot to cover this week on Marketing O'Clock and our marketers Jess Budde and Jenn Kaite are going to give you the rundown on all of this week's digital marketing news. This week AdWords announces a new responsive search ad format, Google Maps redesigns the explore tab, Facebook adds new video metrics and much more! Check out the vlog on our YouTube: Blog: to view all the articles we talk about!
June 20, 2018
New YouTube Device Type, New Facebook Analytics & More! - Marketing O'Clock
Are you looking for a recap of all the digital marketing news of the week? Well, you're in luck! Our marketers, Greg Finn and Cole Soldwisch are here to give you the updates on a new YouTube device type, Bing annocues new in-market audiences and much more! Check out the vlog on our YouTube: Blog: to view all the articles we talk about
June 20, 2018
Facebook Targeting Updates, GDPR, Google Algorithm Update & More! -Marketing O'Clock
On this episode of Marketing O’Clock, Greg Finn and Jess Budde come at ya LIVE from The Cypress North Studios to give you the rundown on the digital marketing news of the week. From Facebook targeting updates to Snapchat’s new spectacles, we have a variety of stories to update you on! Check out the vlog on our YouTube: Blog: to view all the articles we talk about!
June 20, 2018
AdWords Released "Outstream" Video Ads, New Facebook Video Format & More! -Marketing O'Clock
We have Greg Finn and Cole Soldwisch giving you this weeks rundown of all the digital marketing news. They share updates from Google’s new “outstream” video ads to some insight on the new GDPR policies and much more! Check out the vlog on our YouTube: Blog: to view all the articles we talk about!
June 20, 2018
Facebook Makes Ads More Transparent, Bing Adds Price Extension & Much More! Marketing O'Clock
This week on Marketing O’Clock we GO LIVE! We have Jess Budde & Greg Finn giving you the rundown of all the digital marketing news of the week! In this episode they talk about Facebook making ads more transparent, Google testing a "More Results" button in search and much more! Check out the vlog on our YouTube: Blog: to view all the articles we talk about!
June 20, 2018