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Marketing O'Clock - Digital Marketing News

Marketing O'Clock - Digital Marketing News

By Cypress North

Marketing O'Clock is the premier digital marketing podcast, covering all things SEO, PPC, and social media marketing. Every Friday the Cypress North team dives deep into the latest online marketing news, studies, trends, and updates and examines how they will impact your real-life KPI's. Join us for actionable digital marketing tips and strategies to employ in your campaigns along with discussions (and sometimes rants) about what works, what doesn't, and what has us shaking our heads this week. Don't miss Marketing O' Clock each and every Friday.
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Presenting the Clockscars - Our year end awards show + this week's news - Ep. 102

Marketing O'Clock - Digital Marketing NewsDec 27, 2019

00:00
01:15:05
Elon aXes Likes, Reposts, & Replies from the Feed

Elon aXes Likes, Reposts, & Replies from the Feed

SAVE YOUR GA3 DATA - https://cypressnorth.com/solutions/data/universal-analytics-data-extract/ Take the Marketing O'Survey - https://survey.marketingoclock.com/ Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 📰 Main News X will be removing Quote Tweets, Retweets and Replies from the timeline? - 4:23 Google announces Meridan, their new MMM - 6:50 Google Ads is limiting Location Exclusions - 08:36 🔥 Take of the Week - 15:02 Mike Ryan & Sam Tomlinson 🔎 ICYMI - 17:06 Mike Ryan breaks down Google's dark patterns in graphs ⚡ Lightning Round ⚡ Paid - 18:49 Organic - 29:20 Social - 50:23 ⚙️ Working hard, or Hardly Working - 56:10 🛠️ Cool Tool - 59:52 🧠 Must Read Marketing Article of the Week - 62:12 🎉 Shootin' The Heck - 64:56

Mar 15, 202401:14:02
Keep Your “Pause” Off Our Ad Groups, Google Ads!

Keep Your “Pause” Off Our Ad Groups, Google Ads!

Google Ads Will Pause Ad Groups With No Impressions SAVE YOUR GA3 DATA - https://uadataextract.com/ Take the Marketing O'Survey - https://survey.marketingoclock.com/ Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 📰 Main News Google Ads will automatically start pausing Ad grounds with low activity - 4:58 Google is releasing MASSIVE search quality enhancements in March 2024 - 10:48 Confusion following Google’s announcement that you would be able to see campaign performance on search partner sites - 13:54 Microsoft Advertising launches Performance Max campaigns Globally - 15:56 🔥 Take of the Week - 18:23 🔎 ICYMI - 19:51 ⚡ Lightning Round ⚡ Paid - 21:04 Organic - 27:01 Social - 43:18 ⚙️ Working hard, or Hardly Working - 48:46 🛠️ Cool Tool - 51:15 🧠 Must Read Marketing Article of the Week - 52:14 🎉 Shootin' The Heck - 54:39

Mar 08, 202401:03:04
Part(ner)ing Ways. Google Allows Advertisers to Exclude Search Partner Placements from Pmax.

Part(ner)ing Ways. Google Allows Advertisers to Exclude Search Partner Placements from Pmax.

Part(ner)ing Ways. Google Allows Advertisers to Exclude Search Partner Placements from Pmax.


Search Partner Placement Exclusions This week on Marketing O’Clock, is Google Ads’ heart finally in the right place(ment)? Search Partner placement data for Pmax is announced. Google is paying publishers to test an unreleased generative AI platform. Then, Google ADS a report to GA4. SAVE YOUR GA3 DATA - https://uadataextract.com/ Take the Marketing O'Survey - https://survey.marketingoclock.com/ Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 📰 Main News Google unveils Major Search Partner Network Update - 9:29 Google is paying publishers to test unreleased AI Tool - 14:02 GA4 lunches default Google Ads report - 17:30 🔥 Take of the Week - 18:23 🔎 ICYMI - 20:48 ⚡ Lightning Round ⚡ Paid - 22:35 Organic - 34:08 Social - 47:13 ⚙️ Working hard, or Hardly Working - 53:30 🛠️ Cool Tool -56:28 🧠 Must Read Marketing Article of the Week - 57:33 🎉 Shootin' The Heck - 1:00:16

Mar 01, 202401:08:38
Making ConSense Out Of Google’s Consent Mode V2 Announcements

Making ConSense Out Of Google’s Consent Mode V2 Announcements

Google’s Consent Mode V2This week on Marketing O’Clock, we have a special guest to help you make ConSense out of Google’s Consent Mode V2 Announcements. Plus, Reddit makes an AI-nonymous deal to provide Reddit user responses into a large language model. Then, Google Ads’ sales team is up to their dirty tricks again, this time in Gmail inboxes.SAVE YOUR GA3 DATA - https://uadataextract.com/ Take the Marketing O'Survey - https://survey.marketingoclock.com/ Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 📰 Main News GA4 has a NEW Consent Section - 5:17 An unnamed AI Company is giving Reddit a lot of CA$H - 11:12 Google Ads “Experts” are Targeting Gmail accounts? - 12:24 🔥 Take of the Week - 14:32 🔎 ICYMI - 17:48 ⚡ Lightning Round ⚡ Paid - 19:05 Organic - 28:23 Social - 37:52 ⚙️ Working hard, or Hardly Working - 41:16 🛠️ Cool Tool - 43:01 🧠 Must Read Marketing Article of the Week -43:55 🎉 Shootin' The Heck - 46:10

Feb 23, 202452:13
End of (Web) Story. Google Pulls Back on Web Story Placements.

End of (Web) Story. Google Pulls Back on Web Story Placements.

Google Pulls Back on Web Story Placements


This week on Marketing O’Clock,  Is Google closing the book on Web Stories? Plus, Google launches a Brand new update to LSAs and Google has a Pinteresting new advertising partnership. SAVE YOUR GA3 DATA - https://uadataextract.com/ Take the Marketing O'Survey - https://survey.marketingoclock.com/ Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 📰 Main News Looks like Google has rolled out Brand LSA’s that you can’t control - 7:23 The demise of Web Stories begins - 11:34 Some Pinterest Updates - 14:18 🔥 Take of the Week - 15:46 🔎 ICYMI - 18:03 ⚡ Lightning Round ⚡ Paid - 19:04 Organic - 27:16 Social - 36:46 ⚙️ Working hard, or Hardly Working - 43:03 🛠️ Cool Tool -45:44 🧠 Must Read Marketing Article of the Week - 46:37 🎉 Shootin' The Heck - 49:15

Feb 16, 202457:01
 (Enhance)Meant to Be. Microsoft Ads Announces Enhanced Conversions & Other Updates Just In Time for Vday.

(Enhance)Meant to Be. Microsoft Ads Announces Enhanced Conversions & Other Updates Just In Time for Vday.

Enhanced Conversions in Microsoft Advertising This week on Marketing O’Clock, some updates are coming to Microsoft Ads that will enhance the experience. Then, Google unveils a reBard of its AI chatbot. Plus, who took the cookie from the cookie jar? The UK’s Competition and Markets Authority, that’s who. Google ‘cannot proceed with third-party cookie deprecation’ in the UK until they address privacy concerns. Take the Marketing O'Survey - https://survey.marketingoclock.com/ Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 📰 Main News Microsoft Ads Gets Enhanced Conversions - 5:12 Long live Google Gemini - 7:33 Google 'cannot proceed with third-party cookie deprecation - 11:35 🔥 Take of the Week - 12:51 🔎 ICYMI - 17:49 ⚡ Lightning Round ⚡ Paid - 19:12 Organic - 31:54 Social - 37:46 ⚙️ Working hard, or Hardly Working - 43:48 🛠️ Cool Tool - 45:25 🧠 Must Read Marketing Article of the Week - 48:51 🎉 Shootin' The Heck - 51:20

Feb 09, 202401:03:01
All The Single Headlines. Google Ads Announces Single Headline RSAs & Other Search Creative Updates

All The Single Headlines. Google Ads Announces Single Headline RSAs & Other Search Creative Updates

Single Headline RSAs, Campaign-Level Headlines, & More Google Ads Announcements This week on Marketing O’Clock, If you like it then you better put a pin on it! Google explains why you might see single-headline RSAs in the SERPs and other changes to search ads creative. Then, TikTok is testing new ways to make posts shoppable. Plus, we’re shocked to learn that Google CPCs are going up. WIX.com, WIX.com, WIX.com - https://www.wix.com/ Take the Marketing O'Survey - https://survey.marketingoclock.com/ Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 📰 Main News Exciting Updates from Google Ads - 6:10 Google Search CPC’s up 19% - 12:04 TikTok is testing a feature that could make all posts shoppable - 14:42 🔥 Take of the Week - 17:39 🔎 ICYMI - 20:19 ⚡ Lightning Round ⚡ Paid - 22:04 Organic - 29:30 Social - 40:46 ⚙️ Working hard, or Hardly Working - 48:35 🛠️ Cool Tool - 50:26 🧠 Must Read Marketing Article of the Week - 51:31 🎉 Shootin' The Heck - 53:55

Feb 02, 202401:00:43
Conversation stA(I)rter. Google Ads’ AI-driven Conversational Experience Rolls Out

Conversation stA(I)rter. Google Ads’ AI-driven Conversational Experience Rolls Out

Conversation stA(I)rter. Google Ads’ AI-driven Conversational Experience Rolls Out

This week on Marketing O’Clock, Chalk it up to Conversational Experience. Google Ads is rolling out their AI-powered campaign setup tool. Plus, LinkedIn is LEADing the way for B2B advertising with sponsored post ad format.

Take our survey - http://survey.marketingoclock.com/

Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 📰 Main News Conversational Experience in Google Ads - 6:03 There is a New Ad unit on Linkedin - 11:55 🔥 Take of the Week - 16:00 🔎 ICYMI - 20:08 ⚡ Lightning Round ⚡ Paid - 21:09 Organic - 28:49 Social - 46:20 WTH - 53:23 ⚙️ Working hard, or Hardly Working - 55:58 🛠️ Cool Tool - 57:51 🧠 Must Read Marketing Article of the Week - 59:10 🎉 Shootin' The Heck - 1:01:41

Jan 26, 202401:08:12
Immoral Support | Google Ads Advertisers are Fed Up With Customer Service

Immoral Support | Google Ads Advertisers are Fed Up With Customer Service

Immoral Support | Google Ads Advertisers are Fed Up With Customer Service


Google Ads Advertisers are Fed Up With Customer Service This week on Marketing O’Clock, We find out why Google Ads customer service is hardly serving customers. Plus, a new Google Ads campaign feature is making headlines. Then, Google announces more layoffs. Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ Join Marketing O'Pick'em (NFL picks) - https://www.runyourpool.com/p/j/fb9b6d706ebf46cc931ea45ab3668e47 -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 📰 Main News Google cuts hundreds of jobs - 6:17 Google ads support is at an ALL TIME LOW - 13:37 One of the BEST new Google Ads features - 19:14 🔥 Take of the Week - 21:58 🔎 ICYMI - 23:33 ⚡ Lightning Round ⚡ Paid - 25:00 Organic - 35:10 Social - 51:10 ⚙️ Working hard, or Hardly Working - 55:15 🛠️ Cool Tool - 57:51 🧠 Must Read Marketing Article of the Week - 59:10 🎉 Shootin' The Heck - 1:03:18

Jan 19, 202401:14:28
New Story oVERGEneralizes Google (and SEOs) Impact on the Web

New Story oVERGEneralizes Google (and SEOs) Impact on the Web

New Story oVERGEneralizes Google (and SEOs) Impact on the Web


This week on Marketing O’Clock, A new article on SEO has us on the Verge of our sanity Then, We *check out* the changes coming to Microsoft Advertising’s hotel ads. Plus, TikTok adds some new Partner Tools, for Good Measure. Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ Join Marketing O'Pick'em (NFL picks) - https://www.runyourpool.com/p/j/fb9b6d706ebf46cc931ea45ab3668e47 -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 📰 Main News The Verge Article - 5:31 TikTok Launches NEW reporting tools - 16:44 Microsoft Ads unveils major changes to hotel and property ad management - 18:55 🔥 Take of the Week - 20:34 🔎 ICYMI - 22:33 ⚡ Lightning Round ⚡ Paid - 23:33 Organic - 33:53 Social - 43:24 WTH - 50:05 ⚙️ Working hard, or Hardly Working - 52:43 🛠️ Cool Tool - 55:02 🧠 Must Read Marketing Article of the Week - 56:39 🎉 Shootin' The Heck - 58:53

Jan 12, 202401:08:13
That’s the Way the Cookie Crumbles | Chrome’s Third-Party Cookie Phase Out Has Begun

That’s the Way the Cookie Crumbles | Chrome’s Third-Party Cookie Phase Out Has Begun

That’s the Way the Cookie Crumbles | Chrome’s Third-Party Cookie Phase Out Has Begun


Me want privacy! Chrome’s third party cookie phaseout has begun. TikTok has a new AI Creative Assistant that AIms to help you with content ideas. Plus, no more missing links? We’re unpacking Facebook’s new Link History settings. Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ Join Marketing O'Pick'em (NFL picks) - https://www.runyourpool.com/p/j/fb9b6d706ebf46cc931ea45ab3668e47 -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 📰 Main News TikTok launched a Creative AI research tool - 5:58 Facebook has rolled out a new link history setting - 10:04 Google Chrome’s 3rd party cookie phaseout has begun - 14:03 🔥 Take of the Week - 14:52 🔎 ICYMI - 17:08 ⚡ Lightning Round ⚡ Paid - 18:05 Organic - 23:20 Social - 31:07 ⚙️ Working hard, or Hardly Working - 37:49 🛠️ Cool Tool - 39:49 🧠 Must Read Marketing Article of the Week - 40:34 🎉 Shootin' The Heck - 43:24

Jan 05, 202451:57
SERPiously? Test Shows the Ability to ADjust Ad Copy from Google Results Pages

SERPiously? Test Shows the Ability to ADjust Ad Copy from Google Results Pages

This week on Marketing O’Clock, Google will let you ADjust your ad copy from the SERPs. 

@lilyraynyc found a SERPrise, lots of spammy search results on Google. Plus, POV: TiktTok lets creators see analytics on desktop devices.



Intro - 00:00

📰 Main News

Edit Ad Copy in the SERPs - 5:02

Lily Ray found a landfill of spam in the SERPs - 8:23 

TikTok is improving tools for creators and marketers- 12:45

🔥 Take of the Week - 14:07

🔎 ICYMI - 16:16

⚡ Lightning Round ⚡ 

Paid - 18:19

Organic - 24:53

Social - 32:42

⚙️ Working hard, or Hardly Working - 34:25

🛠️ Cool Tool - 37:28

🧠 Must Read Marketing Article of the Week - 39:00

🎉 Shootin' The Heck  - 42:53


Dec 29, 202347:38
The 2023 Clockscars

The 2023 Clockscars

The 2023 Clockscars Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ Join Marketing O'Pick'em (NFL picks) - https://www.runyourpool.com/p/j/fb9b6d706ebf46cc931ea45ab3668e47

Dec 27, 202353:34
A stream come true? YouTube announces fewer (and longer) ads on TV

A stream come true? YouTube announces fewer (and longer) ads on TV

Coming Soon! Longer YouTube TV Ads Is this what streams are made of? YouTube announces fewer (and longer) ads on the TV app. It’s “Open” season for local SEO. Plus, X is going the extra StreamYard with a new integration for livestreams. Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ Join Marketing O'Pick'em (NFL picks) - https://www.runyourpool.com/p/j/fb9b6d706ebf46cc931ea45ab3668e47 -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 📰 Main News YouTube will show fewer but longer TV Ads - 4:36 Massive Impact on Ranking is HOURS - 9:41 X Announces integration with StreamYard- 13:13 🔥 Take of the Week - 15:10 🔎 ICYMI - 17:35 ⚡ Lightning Round ⚡ Paid - 26:52 Organic - 33:56 Social - 42:19 WTH - 46:33 ⚙️ Working hard, or Hardly Working - 53:26 🛠️ Cool Tool - 55:34 🧠 Must Read Marketing Article of the Week - 56:27 🎉 Shootin' The Heck - 1:04:34

Dec 22, 202301:12:03
Farewell, Partner! Google Ads Lets Accounts with Reps Opt Out of Search Partners

Farewell, Partner! Google Ads Lets Accounts with Reps Opt Out of Search Partners

This week on Marketing O’Clock, If you want no part(ner) of SPN placements, Google Ads may now let you opt-out. We say “yes!” to the new YouTube Engagement campaign subtype in Google Ads. Plus, Google Ads is rolling out their verified advertiser badge and they are playing favorites.


Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ Join Marketing O'Pick'em (NFL picks) - https://www.runyourpool.com/p/j/fb9b6d706ebf46cc931ea45ab3668e47 -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 📰 Main News Adalytics Report UPDATE - 7:12 YouTube Engagements - 15:21 The New identity Verified Badge is Showing in Google Ads - 18:07 🔥 Take of the Week - 20:05 🔎 ICYMI - 24:13 ⚡ Lightning Round ⚡ Paid - 26:52 Organic - 35:39 Social - 57:30 ⚙️ Working hard, or Hardly Working - 1:02:50 🛠️ Cool Tool - 1:05:29 🧠 Must Read Marketing Article of the Week - 1:07:22 🎉 Shootin' The Heck - 1:10:21

Dec 15, 202301:20:15
Uncut Gemini. Google Hopes New AI Model Is How They Win The AI Race

Uncut Gemini. Google Hopes New AI Model Is How They Win The AI Race

On this week’s show, Google Announces Gemin(A)I - a new AI model that they say is smarter than you. New Reddit ad placements put your ads at the center of the conversation. Elon Musk slings X-rated insults after large advertisers stop spending on the platform. Plus, Google confirms that Supplemental feeds are coming to GMC Next and new advertiser audience capabilities are coming to LInkedIn. SAVE YOUR DATA - https://uadataextract.com/ Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ Join Marketing O'Pick'em (NFL picks) - https://www.runyourpool.com/p/j/fb9b6d706ebf46cc931ea45ab3668e47 -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 📰 Main News Google Announces Gemini - 6:30 Reddit Ads UPDATE - 12:11 Go F Yourself……”Hey Bob” - 14:05 Ginny Marvin’s Response - 17:38 LinkedIn has New Conversions API - 18:37 🔥 Take of the Week - 20:30 🔎 ICYMI - 23:41 ⚡ Lightning Round ⚡ Paid - 25:03 Organic - 36:09 Social - 48:38 ⚙️ Working hard, or Hardly Working - 53:48 🛠️ Cool Tool - 56:17 🧠 Must Read Marketing Article of the Week - 56:55 🎉 Shootin' The Heck - 58:53

Dec 08, 202301:05:35
Stylin’ and Profilin’ - New Ric(h) Results Will Give You More Flair

Stylin’ and Profilin’ - New Ric(h) Results Will Give You More Flair

Google Search now supporting Discussion Forum and Profile Page Data


Google Search now supporting Discussion Forum and Profile Page Data This week on Marketing O’Clock, get rich or data tryin’, profiles, discussions, forums and organization structured data is here. Plus, a new addition to video campaigns is coming to Google Ads - and we’ll give you the long and the SHORT of it. Also, Chrome is where the cart is - Merchant Center promotions can now show in the Chrome browser. Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ Join Marketing O'Pick'em (NFL picks) - https://www.runyourpool.com/p/j/fb9b6d706ebf46cc931ea45ab3668e47 -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 📰 Main News Google Search Now Supports Discussion Forum and Profile Page Structured Data - 8:03 YouTube Rolls out Shorts Ads - 13:56 You Can Now Show Merchant Promotions in the Chrome Browser (Dennis Moons) - 15:40 🔥 Take of the Week - 16:40 🔎 ICYMI - 18:06 ⚡ Lightning Round ⚡ Paid - 18:54 Organic - 34:11 Social - 53:58 ⚙️ Working hard, or Hardly Working - 1:00:11 🛠️ Cool Tool - 1:02:13 🧠 Must Read Marketing Article of the Week - 1:03:09 🎉 Shootin' The Heck - 1:05:03

Dec 01, 202301:11:03
OpenAI RetAIns Sam Altman After Board Shake UP

OpenAI RetAIns Sam Altman After Board Shake UP

Sam Altman is Back at OpenAI This week on Marketing O’Clock, OpenAI retAIns Sam Altman after a shakeup with the board of directors. Plus, Google Ads may be launching a new tool called “Solutions” and we might have a problem with them if they’re replacing scripts. Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ Join Marketing O'Pick'em (NFL picks) - https://www.runyourpool.com/p/j/fb9b6d706ebf46cc931ea45ab3668e47 -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 📰 Main News Open AI and Sam Altman - 5:44 Dario Zannoni made potentially a big Google Ads - 13:00 🔥 Take of the Week - 15:22 🔎 ICYMI - 20:31 ⚡ Lightning Round ⚡ Paid - 22:28 Organic - 39:30 Social - 53:32 ⚙️ Working hard, or Hardly Working - 57:21 🛠️ Cool Tool - 59:31 🧠 Must Read Marketing Article of the Week - 1:01:09 🎉 Shootin' The Heck - 1:02:57

Nov 24, 202301:12:29
This is Not(e) A Drill. Google is Testing Notes on Search Results

This is Not(e) A Drill. Google is Testing Notes on Search Results

Notes in Google Search Results

This week on Marketing O’Clock, if you Love Notes, you’ll love the latest Google Search test. Plus, where Google leads you can follow with a new “Follow” button in search. Plus, you were nAIeve to think there wouldn’t be more ads in Google’s Search Generative Experience.


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Intro - 00:00

📰 Main News

There are a surprising amount of changes coming to Google Search - 5:15

SGE UPDATE! - 13:23

🔥 Take of the Week - 15:28

🔎 ICYMI - 18:52

⚡ Lightning Round ⚡ 

Paid - 24:49

Organic - 30:52

Social - 39:43

⚙️ Working hard, or Hardly Working - 46:27

🛠️ Cool Tool - 49:01

🧠 Must Read Marketing Article of the Week - 50:18

🎉 Shootin' The Heck  - 52:17



Nov 17, 202359:14
Here I am … Grok You Like A Hurricane

Here I am … Grok You Like A Hurricane

This week on Marketing O’Clock, we’re in San Diego recording with a very special guest! First, let there be Grok! X announces it’s NSFW chatbot. Plus, Google wants you to shake your assets up with asset generation in Performance Max. And Google is making a big change that could make them a lot more AdCents.


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Intro - 00:00 📰 Main News X Announces Grok - 3:31 Ginny Marvin - Posted a Thread on X - 8:36 Google is rolling out a massive change to AdSense - 11:16 🔥 Take of the Week - 15:16 🔎 ICYMI - 16:27 ⚡ Lightning Round ⚡ Paid - 17:50 Organic - 35:46 Social - 46:14 ⚙️ Working hard, or Hardly Working - 52:03 🛠️ Cool Tool - 53:18 🧠 Must Read Marketing Article of the Week - 54:07 🎉 Shootin' The Heck - 56:40

Nov 10, 202301:04:36
We Never Saw Them(e) Coming! Search Themes for Pmax are in Beta

We Never Saw Them(e) Coming! Search Themes for Pmax are in Beta

Search Themes for Performance Max in Google Ads On this week’s show, I scream, you scream, we all scream for search themes! Google Ads’ Pmax Beta has us feeling cautiously optimistic. Plus, you can’t DOJ the latest updates from Google Vs USA and we want Google Ads to keep their “pause” off our accounts! Merch - http://shop.marketingoclock.com/ Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ Join Marketing O'Pick'em (NFL picks) - https://www.runyourpool.com/p/j/fb9b6d706ebf46cc931ea45ab3668e47 -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 📰 Main News Search Themes are here! - 5:28 Google DOJ UPDATE - 9:53 🔥 Take of the Week - 17:08 🔎 ICYMI - 18:24 ⚡ Lightning Round ⚡ Paid - 19:10 Organic - 29:37 Social - 48:08 ⚙️ Working hard, or Hardly Working - 52:03 🛠️ Cool Tool - 53:41 🧠 Must Read Marketing Article of the Week - 54:48 🎉 Shootin' The Heck - 57:00

Nov 03, 202301:04:27
Google Ads unveiLS A new money grab

Google Ads unveiLS A new money grab

Google’s Local Service Ads Update #google #googleads This week on Marketing O’Clock, Google’s LSA update pushes users to contact your competitors after conversion. Maybe she’s born with it, maybe it’s Google’s new AI beauty features. Plus, Google Ads’ new Skillshop Certification requirements are certified stupid. Shake the cushions MOC merch - http://shop.marketingoclock.com/ Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ Join Marketing O'Pick'em (NFL picks) - https://www.runyourpool.com/p/j/fb9b6d706ebf46cc931ea45ab3668e47 -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 📰 Main News HigMAN’s take on Google’s LSA Ads - 7:35 Google Ads ridiculous new rules for skill shop certification test - 19:22 Google is expanding it’s AR beauty Ads - 29:39 🔥 Take of the Week - That MoFo is not real! - 32:33 🔎 ICYMI - Mike Ryan - 34:29 ⚡ Lightning Round ⚡ Paid - 36:29 Organic - 50:02 Social - 1:01:29 ⚙️ Working hard, or Hardly Working - 1:08:37 🛠️ Cool Tool - 1:11:53 🧠 Must Read Marketing Article of the Week - 1:11:58 🎉 Shootin' The Heck - 1:15:21

Oct 27, 202301:21:54
Google Deskover | Google’s Latest Test Will Feed Your Computer’s Google Home Page

Google Deskover | Google’s Latest Test Will Feed Your Computer’s Google Home Page

Google Tests Discover on Desktop Homepage This week on Marketing O’Clock, Is Google going DiscOVER board? Find out what they’re Feeding to desktop users now. The latest updates from USA Vs. Google is causing “perception problems”. Plus, talk a’bot a money grab! X may start charging new users to cut back on bot traffic. Shake the cushions MOC merch - http://shop.marketingoclock.com/ Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ Join Marketing O'Pick'em (NFL picks) - https://www.runyourpool.com/p/j/fb9b6d706ebf46cc931ea45ab3668e47 -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 📰 Main News Google is Experimenting with Discover on it’s Desktop Homepage - 6:27 X formally known as Twitter is planning to charge new users a dollar ??? - 8:31 DOJ Update - 12:04 🔥 Take of the Week - Take off! - 24:53 🔎 ICYMI - Collin Slattery - 27:54 ⚡ Lightning Round ⚡ Paid - 29:43 Organic - 44:13 Social - 51:46 ⚙️ Working hard, or Hardly Working - 56:44 🛠️ Cool Tool - 59:35 🧠 Must Read Marketing Article of the Week - 1:00:32 🎉 Shootin' The Heck (Poke Holes in This) - 1:02:13

Oct 20, 202301:08:50
Life of the (First) Party! Google Ads Data Manager is Announced

Life of the (First) Party! Google Ads Data Manager is Announced

Google Ads Data Manager is Announced This week on Marketing O’Clock, it’s our 300th episode! We’re managing our expectations as Google Data Manager is announced. Plus, Google Ads supplies Demand Gen campaigns to all advertisers and the latest from USA vs. Google. Shake the cushions MOC merch - http://shop.marketingoclock.com/ Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ Join Marketing O'Pick'em (NFL picks) - https://www.runyourpool.com/p/j/fb9b6d706ebf46cc931ea45ab3668e47 -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 📰 Main News Simplifying the Management of Your First-Party Data - 5: 57 Demand Gen Campaigns are Out of Beta & Will Begin Rolling Out to All Advertisers - 9:20 Demand More From Social With AI-Powered Ads - 14:14 Google Changed Ad Auctions, Raising Prices 15%, Witness Says - 15:04 🔥 Take of the Week - Mark Williams-Cook - 36:39 🔎 ICYMI - Collin Slattery - 37:44 ⚡ Lightning Round ⚡ Paid - 39:01 Organic - 50:02 Social - 1:02:24 ⚙️ Working hard, or Hardly Working - 1:08:55 🛠️ Cool Tool - 1:13:12 🧠 Must Read Marketing Article of the Week - 1:14:06 🎉 Shootin' The Heck (Poke Holes in This) - 1:16:05

Oct 13, 202301:23:04
Reddit’s New targeting Features Get an Upvote from Advertisers

Reddit’s New targeting Features Get an Upvote from Advertisers

This week on Marketing O’Clock, we Reddit between the lines to give you the latest advertising news from Reddit. Plus, ChatGPT can now take you straight to the source with direct links and Google may be hiding some skeletons in the closet this spooky season.

Shake the cushions MOC Merch - http://shop.marketingoclock.com/ Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ Join Marketing O'Pick'em (NFL picks) - https://www.runyourpool.com/p/j/fb9b6d706ebf46cc931ea45ab3668e47 -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 📰 Main News Reddit Unveils Ads Manager Updates for Improved Community Targeting - 4:38 Reddit Removing Ability to Opt Out of Ad Personalization Based on Your Platform Activity - 5:53 ChatGPT Can Now Browse the Internet to Provide Current and Authoritative Information - 8:51 Google Erects Cone of Silence Around Antitrust Case - 10:49 🔥 Take of the Week - David Herrmann - 13:17 🔎 ICYMI - Collin Slattery - 14:31 ⚡ Lightning Round ⚡ Paid - 16:05 Organic - 23:40 Social - 36:17 WTH - 42:44 ⚙️ Working hard, or Hardly Working - 47:31 🛠️ Cool Tool - 49:28 🧠 Must Read Marketing Article of the Week - 50:31 🎉 Shootin' The Heck (Travel Buddies) - 52:27

Oct 06, 202301:01:50
Microsoft Advertising gAIns New Generative AI Features

Microsoft Advertising gAIns New Generative AI Features

Microsoft Advertising Announces New Ads in Bing Chat & More Generative AI Features This week on Marketing O’Clock, should we call it Microsoft Chatvertising? Microsoft announces new ads in Bing Chat and other AI features. Plus, more reactions to Google’s auction tinkering, Google results are making a cameo in TikTok search pages, and an ex-Googler is causing ConTRoversy, saying that clicks DO impact rankings. Shake the cushions MOC merch - http://shop.marketingoclock.com/ Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ Join Marketing O'Pick'em (NFL picks) - https://www.runyourpool.com/p/j/fb9b6d706ebf46cc931ea45ab3668e47 -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 📰 Main News Transforming Search and Advertising with Generative AI - 6:27 Google Says it Quietly Raised Ad Prices - 8:59 TikTok is Testing Google Results in its Search Pages - 17:35 Clicks Do Impact Rankings, TikTok-Google Search, Yelp Reviews Survey - 20:41 🔥 Take of the Week - Meme-Off - 23:07 🔎 ICYMI - Dennis Moons - 27:22 ⚡ Lightning Round ⚡ Paid - 28:53 Organic - 33:36 Social - 47:00 ⚙️ Working hard, or Hardly Working - 52:36 🛠️ Cool Tool - 55:36 🧠 Must Read Marketing Article of the Week -56:27 🎉 Shootin' The Heck (Two Kinds of People) - 58:38

Sep 29, 202301:02:51
Shanking the Cushions - Google Exec Admits to Bid Increases To Hit Quarterly Goals

Shanking the Cushions - Google Exec Admits to Bid Increases To Hit Quarterly Goals

Google Executive Admits to Bid Increases To Hit Quarterly Goals #google Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/Join Marketing O'Pick'em (NFL picks) - https://www.runyourpool.com/p/j/fb9b6d706ebf46cc931ea45ab3668e47 This week on Marketing O’Clock, Google admits to "shaking the cushions" to meet revenue targets at advertisers' expense. X may no longer be as free as a (former) bird. Is Google finally officially bidding manual bidding adieu? Plus, X marks the spot... for new Google Programmatic ad placements. -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 📰 Main News - Google Tweaks Ad Auctions to Hit Revenue Targets, Exec Says - 5:23 Elon Musk Says X Will Charge Users ‘a Small Monthly Payment’ to Use its Service - 17:49 System Making Changes to Conversions in GA4 - 20:45 The Force of Smart Bidding - 24:23 X Turns to Google to Sell Programmatic Ads as it Struggles to Regain Ad Dollars -27:55 🔥 Take of the Week - Dennis Moons -29:17 🔎 ICYMI - Duane Brown - 30:57 ⚡ Lightning Round ⚡ Paid - 31:33 Organic - 35:25 Social - 48:37 WTH - 53:29 ⚙️ Working hard, or Hardly Working - 55:33 🛠️ Cool Tool - 59:05 🧠 Must Read Marketing Article of the Week -59:51 🎉 Shootin' The Heck (Spotify Artists Trivia) - 1:02:31

Sep 22, 202301:06:00
Toking Shop: eCommerce is Finally Coming to TIkTok

Toking Shop: eCommerce is Finally Coming to TIkTok

Toking Shop: eCommerce is Finally Coming to TIkTok


This week on Marketing O’Clock. POV: TikTok finally gets eCommerce features that brands have been waiting for. YouTube rolls out “simplified” ad controls that are simply misleading. Traditional ad spend is growing “under the influence”r ad spend. Plus, We have no “issues” with Merchant Center integrated reports in GSC.


Join Marketing O'Pick'em (NFL picks) - https://www.runyourpool.com/p/j/fb9b6d706ebf46cc931ea45ab3668e47

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Intro - 00:00

📰 Main News - 

TikTok Shop Launches With In-Feed Video, Live Shopping, And Creator Benefits - 5:00

YouTube Simplified Ad Control - 10:22

Influencer Ad Spend is Now Growing Faster than Traditional Ad Investment - 14:26

Google Search Console Rolling Out New Merchant Center Integrated Reports -  18:25

🔥 Take of the Week - PPC Greg - 19:59

🔎 ICYMI - Simo Ahava  - 21:38

⚡ Lightning Round ⚡ 

Paid - 22:39

Organic - 35:03

Social -  52:38 

⚙️ Working hard, or Hardly Working - 1:00:34

🛠️ Cool Tool - 1:02:58

🧠 Must Read Marketing Article of the Week - 1:04:09

🎉 Shootin' The Heck (Pumpkin Trivia) - 1:06:31

Sep 15, 202301:14:50
 We Can’t (URL) Contain Our Excitement! URL Rules are Coming to PMax

We Can’t (URL) Contain Our Excitement! URL Rules are Coming to PMax

Google Ads Introduces URL Rules for PMax | We Can’t (URL) Contain Our Excitement! On this week’s episode of Marketing O’Clock, we have Exciting news for advertisers still sURLy about PMax final URL expansion. Plus, SGE rolls out the missing link within answers, a new Reddit tool uses machine learning to AId in keyword research, and Audience participation comes to Microsoft Ads Editor. Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 📰 Main News - SGE Has Links in Answers - 3:59 Reddit Launches AI-Powered Keyword Research Tool - 7:50 The Biggest Update is to Editor, Which Now Supports Audiences Across All Markets - 8:35 Google Adds URL Contains Targeting to PMAX - 10:16 🔥 Take of the Week - Hip Hop Lawyer? - 12:26 🔎 ICYMI - Gil Gildner - 15:00 ⚡ Lightning Round ⚡ Paid - 15:53 Organic - 24:08 Social - 31:14 ⚙️ Working hard, or Hardly Working - 40:14 🛠️ Cool Tool - 43:09 🧠 Must Read Marketing Article of the Week - 44:00 🎉 Shootin' The Heck - 47:27



Sep 08, 202353:16
Best Digital Marketing News Show - The Episode

Best Digital Marketing News Show - The Episode

Best Digital Marketing News Show - The Episode On this week’s episode of Marketing O’Clock, X breaks the political bandwagon with a lift on its political ad restrictions. Plus, LinkedIn is really stepping up its networking game – now they're 'linking in' your preferences for a feed. Also, now creators have a chance to 'strike' back with YouTube’s new policy violation rules. Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 📰 Main News - X (Twitter) is Bringing Back Political Ads - 8:57 LinkedIn Expands Engagement Signals to Better Personalize User Feeds - 11:07 🔥 Take of the Week - Barry Schwartz - 12:34 🔎 ICYMI - Mike Ryan - 14:18 ⚡ Lightning Round ⚡ Paid - 15:37 Organic - 27:42 Social - 38:15 ⚙️ Working hard, or Hardly Working - 42:14 🛠️ Cool Tool - 44:48 🧠 Must Read Marketing Article of the Week - 45:44 🎉 Shootin' The Heck (Travel Buddies) - 47:55

Sep 01, 202353:54
Awww could've Guessed That Google Released The August 2023 Core Update

Awww could've Guessed That Google Released The August 2023 Core Update

Awww could've Guessed That Google Released The August 2023 Core Update #google #googleupdate On this week’s episode of Marketing O’Clock, Elon has some eXtensive updates coming to site links on the platform. Plus, we’ll have to SG-see what the latest updates do for Google’s Search Generative Experience. Also, what (hard) core update does Google have in store for this month? Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ ------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 📰 Main News Google Released the August 2023 Core Update - 6:47 Barry’s Chats with Greg - 9:56 X (formally Twitter) Has Some eXponential Updates - 11:37 🔥 Take of the Week - PPC Greg - 16:39 🔎 ICYMI - Digital Sam I Am - 18:02 ⚡ Lightning Round ⚡ Paid - 19:12 Organic : 32:15 Social - 40:28 ⚙️ Working hard, or Hardly Working- 47:17 🛠️ Cool Tool - 50:06 🧠 Must Read Marketing Article of the Week - 51:33 🎉 Shootin' The Heck (Survival Trivia) - 55:49

Aug 25, 202301:03:45
Spilling the Discover tea Demand Gen Will Take Over For Discovery Campaigns

Spilling the Discover tea Demand Gen Will Take Over For Discovery Campaigns

Spilling the Discover tea Demand Gen Will Take Over For Discovery Campaigns #google On this week’s episode of Marketing O’Clock, move over advertisers, we’re uncovering (or discovering) the switch Google is making to Demand Gen. Plus, Google Ads is leaving Enhanced CPC in the dark – it's a shopping sunset. Also, an inAIccurate help assistant comes to Google Ads. Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 📰 Main News Demand Gen Will Take Over from Discovery Campaigns - 4:12 Google Ads to Sunset Enhanced CPC on Shopping campaigns - 8:18 Google Ads Launches New AI Assistant but Warns its Content May be Inaccurate - 11:23 🔥 Take of the Week - Julie Bacchini (aka Salt J) - 12:01 🔎 ICYMI - Nitish Dhir - 13:12 ⚡ Lightning Round ⚡ Paid : - 14:04 Organic : - 19:11 Social - 26:21 ⚙️ Working hard, or Hardly Working- 35:43 🛠️ Cool Tool - 38:29 🧠 Must Read Marketing Article of the Week - 39:36 🎉 Shootin' The Heck (Kiss Marry Kill - Inanimate Objects) - 41:33

Aug 18, 202346:07
FAQ-ing Changes | Google Cleans Up Search Results Act with Rich Consequences

FAQ-ing Changes | Google Cleans Up Search Results Act with Rich Consequences

FAQ-ing Changes | Google Cleans Up Search Results Act with Rich Consequences

#google On this week’s episode of Marketing O’Clock, Google's FAQs got a makeover - and we’re asking all the 'how-tos' of this glow-up (or glow-down). Plus, tis’ the season! Google has several new features to get your ads decked out this holiday season. Also, did you hear? Meta is launching a new AI tool that creates music for your ears (or text prompts that is).

Visit us at - https://marketingoclock.com/Join our Discord Community - http://community.marketingoclock.com/--------------------------------------------------------------------------------------------------------------------------------------------

Intro - 00:00

📰 Main News Google FAQ’s Result Changes - 4:27

Google Launches Several New Features ahead of Holiday Season - 8:54

Meta Releases NEW AI Tool that Creates Music Using Text Prompts - 10:20

🔥 Take of the Week - SEO’s GA4 Poll - 13:31

🔎 ICYMI - 15:32

⚡ Lightning Round

⚡ Paid - 17:26

Organic - 35:29

Social - 41:28

⚙️ Working hard, or Hardly Working - 50:39

🛠️ Cool Tool - 51:57

🧠 Must Read Marketing Article of the Week - 53:02

🎉 Shootin' The Heck - 55:21

Aug 11, 202301:00:47
Did You PP-See? Microsoft's Performance Max Ads Are Taking the Stage

Did You PP-See? Microsoft's Performance Max Ads Are Taking the Stage

Did You PP-See? Microsoft's Performance Max Ads Are Taking the Stage #microsoft #google On this week’s episode of Marketing O’Clock, Microsoft Advertising is getting a MAXimum boost with their introduction of Performance Max ads. Plus, Google’s Search Generative Experience is no longer a ‘cite’ unseen, with citations coming to the search engine. Also, time to eXpand your advertising spend to X as Twitter’s newly branded platform is easing the financial burden on advertisers. Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 📰 Main News Introducing Microsoft Advertising’s Performance Max, a Google Copycat? - 5:55 Google Testing Citation Links in SGE : 7:32 Twitter’s Putting An eXponential Discount on Ad Prices for Advertisers - 14:04 🔥 Take of the Week - Alfred Simon - 16:58 🔎 ICYMI - PPC Greg - 17:52 ⚡ Lightning Round ⚡ Paid - 18:40 Organic - 28:17 Social - 33:00 ⚙️ Working hard, or Hardly Working- 42:52 🛠️ Cool Tool - 45:34 🧠 Must Read Marketing Article of the Week - 46:45 🎉 Shootin' The Heck (Nut Draft) - 51:13

Aug 04, 202356:40
X Marks the Flock? Twitter Rebrands to X

X Marks the Flock? Twitter Rebrands to X

X Marks the Flock? Twitter Rebrands to X #twitter On this week’s episode of Marketing O’Clock, upgrade news everyone? Google makes DSA and GDA upgrades to P-Max available. Plus, an eXtraordinary new eXperiment at Twitter, as it ineXplicably changes its name and eXperience. Also, batter eur-UP - TikTok’s new ad transparency library is cool, but only for one continent. Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 NEWS - 5:15 Take of the Week - 25:02 ICYMI - 26:30 LR Paid - 27:36 LR Organic -37:40 LR Social - 44:09 WHOHW - 52:32 Cool Tool -55:16 MRMAOTW - 56:57 STH - 57:10

Jul 28, 202301:05:11
Money, Money, Money Must Be Funny In a Twitter User’s World

Money, Money, Money Must Be Funny In a Twitter User’s World

Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ On this week’s episode of Marketing O’Clock, we’ve never Meta platform trying to make video happen so hard, with new video features coming to Instagram and Facebook. Plus, surprise, surprise, if you are a Twitter creator, you Musk check your stripe account. -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 NEWS - 5:27 Take of the Week - 14:31 ICYMI - 15:53 LR Paid - 16:31 LR Organic -21:44 LR Social - 33:13 WTH - 40:06 WHOHW - 42:00 Cool Tool - 44:22 MRMAOTW - 45:18 Shootin the Heck - 47:27

Jul 21, 202354:11
Hangin’ On By A Thread Is Meta’s Latest Social Media Platform Here To Stay?

Hangin’ On By A Thread Is Meta’s Latest Social Media Platform Here To Stay?

Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ Description: On this week’s episode of Marketing O’Clock, move over, banks. The social media wars have us beggin for thread(s) - or not. Plus, Microsoft got the join, or d’ai message…new generative AI ad headlines and descriptions are rolling out. Also, You can now EXPLORE some massive ads on Google Explore. -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 NEWS - 4:37 Take of the Week - 22:04 ICYMI - 25:06 Lightning Round Paid - 27:49 Lightning Round Organic - 33:01 Lightning Round Social - 44:08 Working Hard or Hardly Working - 48:36 Cool Tool - 50:30 Must Read Marketing Article of the Week - 51:47 Shootin the Heck - 54:14

Jul 14, 202301:01:32
Tweet to Exist | Twitter's Restriction Bites Non Logged In Users

Tweet to Exist | Twitter's Restriction Bites Non Logged In Users

Tweet to Exist | Twitter's Restriction Bites Non Logged In Users #twitter Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ On this week’s episode of Marketing O’Clock, hopes for a decent Twitter alternative are hanging by a thread. Plus, adder up! Google’s hittin a Brand slam of exclusions and restrictions. Also, the rate limit does not exist **but it does**. -------------------------------------------------------------------------------------------------------------------------------------------- INTRO - 00:00 NEWS - 6:43 Take of the Week - 17:56 ICYMI - 21:07 Lightning Round Paid - 23:48 Lightning Rounds Organic - 27:54 Lightning Round Social - 38:01 Working Hard or Hardly Working - 52:08 Cool Tool - 55:11 Must Read Marketing Article of the Week - 56:14 Shootin the Heck - 59:14

Jul 07, 202301:05:38
Talk A:Bout A Revolution YouTube Thumbnail Testing To Start Next Year

Talk A:Bout A Revolution YouTube Thumbnail Testing To Start Next Year

Talk A:Bout A Revolution YouTube Thumbnail Testing To Start Next Year #youtube #youtubealgorithm #youtubeai Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ On this week’s episode of Marketing O’Clock, Youtube’s latest project is being DUBBED awesome, by us. Plus, LinkedIn launches a new tool to creAIte drafts for your LinkedIn Posts. Also, we’re A/Bsoultely excited for YouTube thumbnail testing coming next year. -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 NEWS - 4:22 Take of the Week - 13:09 ICYMI - 16:18 Lightning Round Paid - 17:15 Lightning Round Organic - 28:29 Lightning Round Social - 36:51 Working Hard or Hardly Working - 46:12 Cool Tool - 49:20 Must Read Marketing Article of the Week - 50:32 Shootin the Heck - 54:06

Jun 30, 202301:01:43
Just-in Fields - Looker Studio & GA Reporting Is Now Less Bearish

Just-in Fields - Looker Studio & GA Reporting Is Now Less Bearish

Just in Fields Looker Studio & GA Reporting Is Now Less Bearish #googleads #google Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ Description: On this week’s episode of Marketing O’Clock, looking to punch up your audio? Meta has a VOICEterous new AI project for you. Plus, are we field-ing the love yet? Looker Studio’s GA4 connector update adds 170 new fields. Also, is PMax coming for dynamic search ads? -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 NEWS - 5:50 Take of the Week - 17:28 ICYMI - 18:56 Lightning Round Paid - 20:13 Lightning Round Organic - 25:00 Lightning Round Social - 37:55 WTH - 44:59 Working Hard or Hardly Working - 47:52 Cool Tool - 50:11 Must Read Marketing Article of the Week - 51:41 Shootin the Heck - 54:45

Jun 23, 202359:57
Let’s Get Reddit To Rumble! Boost Conversions With Reddit’s Latest Advertising Products

Let’s Get Reddit To Rumble! Boost Conversions With Reddit’s Latest Advertising Products

Let’s Get Reddit To Rumble! Boost Conversions With Reddit’s Latest Advertising Products #reddit #redditads Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ On this week’s episode of Marketing O’Clock, (trade)mark your calendars for July 24th, changes are coming for advertisers on Google. Plus, get ready 2 b loved b2b marketers as LinkedIn releases a slew of new features. Also, Reddit has some new product ads and targeting features that context(you)al love. -------------------------------------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 News - 4:36 Take of the Week - 18:11 ICYMI - 20:17 Lightning Round Paid - 25:01 Lightning Round Organic - 37:05 Lightning Round Social - 53:08 Working Hard or Hardly Working - 58:43 Cool Tool - 1:01:03 Must Read Marketing Article of the Week - 1:02:31 Shootin the Heck - 1:05:07

Jun 16, 202301:11:58
The Apple On Your Eye & Privacy Updates soon to ‘Manifest’ from WWDC23

The Apple On Your Eye & Privacy Updates soon to ‘Manifest’ from WWDC23

The Apple On Your Eye & Privacy Updates soon to ‘Manifest’ from WWDC23 #apple #applewwdc Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ On this week’s episode of Marketing O’Clock, the latest news from Microsoft didn’t exactly verify our excitement. Plus, Microsoft is launching UET insights, with some bUETiful new dashboards in your ad account. Also, you won’t want to miss the ARrival of Apple’s latest updates from WWDC2023. -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 NEWS - 6:33 Take of the Week - 17:05 ICYMI - 18:53 Lightning Round Paid - 20:24 Lightning Round Organic - 22:16 Lightning Round Social - 35:09 What the Heck - 42:27 Working Hard or Hardly Working - 44:01 Cool Tool - 46:01 Must Read Marketing Article of the Week - 47:35 Shootin the Heck - 50:19

Jun 09, 202356:37
The Good, the Bad, and the Google-ly. Google Unleashes The Search Generative Experience.

The Good, the Bad, and the Google-ly. Google Unleashes The Search Generative Experience.

The Good, the Bad, and the Google-ly. Google Unleashes The Search Generative Experience Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/


On this week’s episode of Marketing O’Clock, we cover all you need to know about Google’s Search Generative Experience. Whether that be what’s good under the hood, what bad, or what’s Goougly about the tool. -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 NEWS - 5:29 Take of the Week - 21:53 ICYMI - 22:41 Lightning Round Paid - 23:14 Lightning Round Organic - 32:56 Lightning Round Social - 41:13 WTH - 45:27 Working Hard or Hardly Working - 47:40 Cool Tool - 49:52 Must Read Marketing Article of the Week - 50:50 Shootin the Heck - 54:13

Jun 02, 202301:00:44
recAIpping AIll the hAIppenings AIt Google mAIrketing lAIve 2023

recAIpping AIll the hAIppenings AIt Google mAIrketing lAIve 2023

recAIpping AIll the hAIppenings AIt Google mAIrketing lAIve 2023 #google #gml #googlemarketing Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ On this week’s episode of Marketing O’Clock, AIre you ready for our #GML2023 recap? We’re covering AIll the important highlights from the event. Plus, ready to shake things up and have our first-ever salt off? It's going to be an 'asSAuLT' of takes with a pinch of friendly competition. -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 NEWS - 6:46 Take of the Week (Salt Off) - 28:09 Lightning Round Paid - 35:17 Lightning Round Organic - 38:05 Lightning Round Social - 43:04 Working Hard or Hardly Working - 49:13 Cool Tool - 52:02 Must Read Marketing Article or the Week - 53:10 Shootin the Heck - 55:04


May 26, 202301:02:50
Bring Down The Velvet Hammer | Musk Makes Room for the New Twitter Chief

Bring Down The Velvet Hammer | Musk Makes Room for the New Twitter Chief

Bring Down The Velvet Hammer | Musk Makes Room for the New Twitter Chief

#Twitter


Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ On this week’s episode of Marketing O’Clock, guess we’ll just have to NB-C if Twitter’s new CEO can repair their relationship with advertisers. Plus, it looks like ad blockers are feeling a bit blocked from YouTube. Also, Microsoft is really Bing-ing it on with their new chat features.

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Intro - 00:00 NEWS - 5:31 Take of the Week - 15:29 ICYMI - 17:08 Lightning Round Paid - 18:58 Lightning Round Organic - 25:03 Lightning Round Social - 34:29 Working Hard or Hardly Working - 42:13 Cool Tool - 45:04 Must Read Marketing Article of the Week - 45:50 Shootin the Heck - 47:48

May 19, 202354:08
Old McDonald Had a BARD, E I E Google I/O

Old McDonald Had a BARD, E I E Google I/O

Old McDonald Had a BARD, E I E Google I/O


Old McDonald Had a BARD, E I E Google I/O #Google Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ On this week’s episode of Marketing O’Clock, has anyone checked in on Meta recently? They ARe doing weird things over there. Plus, Microsoft Ads unveils an API-tastic ad format for chat-savvy publishers to monetize their site or app. Also, the recap of Google I/O and their overflow of search news. ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 NEWS - 5:28 Take of the Week - 23:06 ICYMI - 25:09 Lightning Round Paid - 26:31 Lightning Round Organic - 36:54 Lightning Round Social - 46:10 Working Hard or Hardly Working - 55:26 Cool Tool - 57:09 Must Read Marketing Article of the Week - 58:38 Shootin the Heck - 1:00:46

May 12, 202301:06:18
Save the Data! Google Gets Cold Feet, Saves Universal Analytics Historical Data Until July 1, 2024

Save the Data! Google Gets Cold Feet, Saves Universal Analytics Historical Data Until July 1, 2024

Save the Data! Google Gets Cold Feet, Saves Universal Analytics Historical Data Until July 1, 2024 #Google Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/


On this week’s episode of Marketing O’Clock, U gott A download your Universal Analytics data before July 1, 2024. Plus, is Microsoft’s newest ecommerce campaign one size fits all? Also, YouTube certainly didn’t ‘short’ themselves with their newest Video Reach feature. ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 NEWS - 7:08 Take of the Week - 14:47 ICYMI - 16:46 Lightning Round Paid - 18:21 Lightning Round Organic - 23:15 Lightning Round Social - 34:48 WTH - 48:30 Working Hard or Hardly Working - 50:23 Cool Tool - 52:49 Must Read Marketing Article - 53:48 Shootin the Heck - 56:55

May 05, 202301:04:10
Mo Money Mo Problems. Notorious M.E.T.A. Overspends Ad Set Budgets

Mo Money Mo Problems. Notorious M.E.T.A. Overspends Ad Set Budgets

Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ On this week’s episode of Marketing O’Clock, Meta Ads is glitching out of control! Advertisers might be surprised to see how much they spent on the platform last weekend. Plus, you better ‘check’ on what’s going on with Twitter and their verification badges. Also, YouTube’s newest ad unit will be music to the ears of the Gen-Zers. ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ Intro - 00:00 NEWS - 6:47 Take of the Week - 21:53 ICYMI - 22:57 Lightning Round Paid - 23:51 Lightning Round Organic - 24:53 Lightning Round Social - 35:32 Working Hard or Hardly Working - 39:34 Cool Tool - 41:57 Must Read Marketing Article of the Week - 42:48 Shootin the Heck - 45:18

Apr 28, 202351:06
It's Not Your iMAGInation | Google Announces New AI Search Engine

It's Not Your iMAGInation | Google Announces New AI Search Engine

It's Not Your iMAGInation | Google Announces New AI Search Engine #google #googlesearch #googleai Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ Intro - 00:00 NEWS - 6:35 Take of the Week - 20:30 ICYMI - 22:02 Lightning Round Paid - 23:01 Lightning Round Organic - 37:07 Lightning Round Social - 42:40 Working Hard or Hardly Working - 52:42 Cool Tool - 54:34 Must Read Marketing Article of the Week - 55:58 Shootin the Heck - 57:57

Apr 20, 202301:06:02
Google Says “Good RiDDAnce” to Non Last Click Attribution & Recommends Data Driven Model

Google Says “Good RiDDAnce” to Non Last Click Attribution & Recommends Data Driven Model

Google Says “Good RiDDAnce” to Non Last Click Attribution & Recommends Data Driven Model #google On this week’s episode of Marketing O’Clock, are we going to see NPR flocking from the bird? Plus, Bard is making its grand Appearance in Google Ads accounts. Also, there is an attribution revolution, what does this mean for your accounts? Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ -------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 NEWS - 5:48 Take of the Week - 21:25 ICYMI - 22:40 Lightning Round Paid - 24:17 Lightning Round Organic - 30:14 Lightning Round Social - 36:13 Working Hard or Hardly Working - 44:05 Cool Tool - 46:00 Must Read Marketing Article of the Week - 46:54 Shooting the Heck - 49:50

Apr 14, 202357:19