Marketing O'Clock - Digital Marketing News
By Cypress North
pAId Search Will Never Be the Same. Google Ads Announces AI Max
This week on Marketing O’Clock: AI Max is officially coming soon, introducing new features that could mark the beginning of the end for keywords. ChatGPT offers clarity on how shopping results are pulled in, using user intent, past preferences, and structured data. Plus, the U.S. Department of Justice takes action against Google’s dominance, calling for a breakup of its empire.Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00
📰 Main NewsIntroducing AI MAX - 6:57
clarity on how products are pulled in to ChatGPT search - 21:36
U.S. Department of Justice is calling for Google to break up its digital advertising empire - 23:45
🛠️ Cool Tool - 25:47
🔥 Take of the Week - 26:43
⚡ Lightning Round ⚡
Paid - 31:39
Organic - 42:27
Social - 48:13
⚙️ Working hard, or Hardly Working - 51:41
🔎 ICYMI - 54:07
🧠 Must Read Marketing Article of the Week - 55:26
Channel Reporting For Duty | New Reports Coming to PMAX in Google Ads
New PMAX Reporting & More Digital Marketing News | Marketing O’Clock Episode 380 This week on Marketing O’Clock: Google Ads unveils new Performance Max reports, including channel breakdowns and asset insights. ChatGPT takes a step into eCommerce, introducing shopping features in the chat experience. Plus, Google updates its ad transparency policy, making it clearer who’s actually paying for ads. Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00📰 Main NewsMajor PMAX Reporting Updates on the way! - 1:22Shopping coming to ChatGPT - 6:57🛠️ Cool Tool - 13:55🔥 Take of the Week - 14:45⚡ Lightning Round ⚡ Paid - 16:03Organic - 23:34Social - 34:30⚙️ Working hard, or Hardly Working - 41:20🔎 ICYMI - 44:15🧠 Must Read Marketing Article of the Week - 46:22
Ch(Ad) GPT? Internal Docs Hint at Future Advertising
Marketing O'Clock Episode 379This week on Marketing O’Clock, a leaked internal document suggests that OpenAI may be planning to introduce ads to ChatGPT, with a potential rollout by 2026. Plus, Google reports strong Q1 earnings, with search ad spend showing significant growth. Get your early bird SMX tickets!https://events.searchengineland.com/smx-advanced-2025Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00📰 Main NewsQ1 Updates (Google has released their earnings again) - 4:11ChatGPT Ads? - 8:39🛠️ Cool Tool - 11:25🔥 Take of the Week - 12:12⚡ Lightning Round ⚡ Paid - 13:37Organic - 26:18Social - 34:29Danny Goodwin joins the show - 38:09⚙️ Working hard, or Hardly Working - 50:38🔎 ICYMI - 51:55🧠 Must Read Marketing Article of the Week - 52:42
GOogle Directly to Jail | Court Rules in Google’s Ad Tech Monopoly Case
Judge Rules in Google’s Ad Tech Monopoly Case | Marketing O'Clock Episodes 378This week on Marketing O’Clock, a judge rules that Google operates an Ad Tech Monopoly, but we still don’t know whether it will get a “Get Out Of Jail Free” card. Plus, Google puts it’s SERPent-like ways on full display with the latest changes to AI Overview links.Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00📰 Main NewsGoogle’s illegal ad tech monopoly harmed the open web - 2:29More of Google Linking back to its own Search Results - 7-56🛠️ Cool Tool - 13:12🔥 Take of the Week - 13:46⚡ Lightning Round ⚡ Paid - 15:29Organic - 29:36Social - 37:42⚙️ Working hard, or Hardly Working - 43:43🔎 ICYMI - 45:52🧠 Must Read Marketing Article of the Week - 47:36
BIDing Time Until The Weekly News Show. A Discussion About Google Ads Smart Bidding
Big News! Marketing O’Clock’s weekly news shows are moving to a new day! Check back Monday bright and early for the digital marketing news of the week. Until then, Greg & Shep have a special bonus episode discussion Google Ads’ smart bidding strategies.Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOClock
DESKover What’s Coming to Google.com
Google is Bringing Discover to Your Desktop | Marketing O'Clock Episode 377Visit us at - https://marketingoclock.com/This week on Marketing O’Clock: Google Discover expands to desktop after years of testing, offering a new way for users to engage with content directly from the homepage. In an update to Google Merchant Center, all users were automatically opted into sharing email content to enhance product visibility across Google — though opting out remains an option. AdSense introduces rewarded ads, allowing publishers to offer users incentives in exchange for watching full-page video ads, bringing a new element to web advertising. Plus, all the digital marketing news you missed this week!👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00📰 Main NewsGoogle is expanding discover feeds to google desktop homepages - 9:04Google is opting you into turning your emails into ads? - 12:50🛠️ Cool Tool - 18:23🔥 Take of the Week - 19:22⚡ Lightning Round ⚡ Paid - 24:36Organic - 32:51Social - 42:45⚙️ Working hard, or Hardly Working - 47:17🔎 ICYMI - 49:45🧠 Must Read Marketing Article of the Week - 51:49
April Showers "Bing" New Audience Signals and more Microsoft Updates
Visit us at - https://marketingoclock.com/This week on Marketing O’Clock: Microsoft Ads’ “Mature” makeover. More details on Search Max are revealed. Google’s March 2025 Core Update finished rolling out, but with minimal volatility and limited impact. Plus, all the digital marketing news you missed this week!👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00📰 Main NewsMicrosofts ads adds - 2:11March 2025 Core Update Completed its Rollout - 5:39🛠️ Cool Tool - 10:45🔥 Take of the Week - 11:21⚡ Lightning Round ⚡ Paid - 13:49Organic - 25:30Social - 35:11⚙️ Working hard, or Hardly Working - 40:28🔎 ICYMI - 42:31🧠 Must Read Marketing Article of the Week - 44:09
We’re On Good (Search) Terms With Google. Search Term Reporting is Coming to Pmax.
This week on Marketing O’Clock: Advertisers get Pmax-imum clarity with new search term report in Pmax. LinkedIn unveils a whole bunch of updates to make campaign management easier than ever. Google claims to be a publisher’s best friend, but their updates say otherwise. Plus, all the digital marketing news you missed this week!Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00📰 Main NewsPMAX search terms - 4:18LinkedIn is rolling out improvements to campaign manager - 6:40What is the truer fact? - 8:50🛠️ Cool Tool - 16:10🔥 Take of the Week - 18:29⚡ Lightning Round ⚡ Paid - 20:39Organic - 33:44Social - 46:51⚙️ Working hard, or Hardly Working - 52:28🔎 ICYMI - 58:04🧠 Must Read Marketing Article of the Week - 59:22
AI Overviews Link Back to None of Yous. Google Sends Clicks Back to SERPs.
This week on Marketing O’Clock: Demand Gen placements are live, but reporting is still unavailable. Google tests sending AI overview clicks right back to the Google SERPs. March Madness is upon us in SEO land as the March 2025 Core Update rolls out. Plus, all the digital marketing news you missed this week!Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00Channel control for Demand Gen - 3:10Google is testing link is AI Overviews that go to Google search - 5:51March 2025 core update - 8:02📰 Main News🛠️ Cool Tool - 11:06🔥 Take of the Week - 11:46⚡ Lightning Round ⚡ Paid - 13:19Organic - 24:03Social - 39:08⚙️ Working hard, or Hardly Working - 43:19🔎 ICYMI - 57:17🧠 Must Read Marketing Article of the Week - 59:19
A PMax Campaign is Worth 10,000 Negative Keywords. Google Ads Increases the Limit of Campaign-Level Negatives.
This week on Marketing O’Clock: From 100 to 10,000—PMax negatives just leveled up! Search Max beta is expanding, but questions remain about its effectiveness. Meanwhile, reports suggest that channel reporting for PMax may finally be rolling out, though Google has yet to confirm. And in a notable change, Google has shut down page annotations, putting an end to the madness. Plus, all the digital marketing news you missed this week!Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00📰 Main NewsMore negative keywords in per PMAX campaign - 4:01Google expands search max beta to more accounts - 7:13Google is testing channel reporting in pmax campaigns - 10:49Google drop horrid page annotations feature - 13:04🛠️ Cool Tool -16:03🔥 Take of the Week - 17:18⚡ Lightning Round ⚡ Paid - 19:30Organic - 34:17Social - 47:09⚙️ Working hard, or Hardly Working - 52:52🔎 ICYMI - 54:44🧠 Must Read Marketing Article of the Week - 56:00
Google Search (AI)n't What It Used To Be. Introducing AI Mode.
This week on Marketing O’Clock: Google is rolling out a new AI Search Mode with more advanced reasoning. Google Ads is shaking things up, with separate auctions for each ad spot and some sneaky double-serving. Over in Google Shopping, AI-generated fashion is here, but the runway results are questionable. Plus, all the digital marketing news you missed this week!
Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!
If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.
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--------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00
📰 Main News
AI Mode - 3:14
Google Ads quietly updated its help documentation - 9:01
Updates to Google shopping - 15:50
🛠️ Cool Tool - 20:50
🔥 Take of the Week - 21:30
⚡ Lightning Round ⚡
Paid - 23:33
Organic - 32:44
Social - 48:14
Whoops… I’m dumb - 54:59
⚙️ Working hard, or Hardly Working - 56:47
🔎 ICYMI - 58:34
🧠 Must Read Marketing Article of the Week - 59:26
Google Ads’ Headline Change Incite(link)s Fury from “Some” Advertisers.
This week on Marketing O’Clock: Google is making headlines (AKA sitelinks) once again with some new developments. A recent study shows where AI is grabbing its citations from, and what they’re made of. Meanwhile, Meta’s got a brand-new ad type and is turning comments into cash.
Plus, all the digital marketing news you missed this week!Visit us at - https://marketingoclock.com/
👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.
📱 Follow Us on Social Media:Twitter: @MarketingOClock
--------------------------------------------------------------------------------------------------------------------------------------------
Intro - 00:00📰 Main News
Headlines used as site links - 2:27
What sources to AI search engines site - 16:55
Meta has added testimonials as a part of partnership ads - 20:04
🛠️ Cool Tool - 21:33
🔥 Take of the Week - 22:45
⚡ Lightning Round ⚡
Paid - 23:46
Organic - 35:06
Social - 44:27
⚙️ Working hard, or Hardly Working - 48:46
🔎 ICYMI - 50:53
🧠 Must Read Marketing Article of the Week - 52:40
Google Ad(d)s AI Humans
This week on Marketing O’Clock: Ads are now linking their way into Bitly users' URLs with new interstitial ads. Reach Planner becomes AI’s newest playground for ad optimization. Google is tightening the reins on customer match lists with a new update. Imagen 3 is now generating pixel-perfect people for your ads. Plus, all the digital marketing news you missed this week!Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00📰 Main NewsGoogle tightens customer match data - 2:16Imagen 3 can now generate human models - 3:27Bitley adds interstitial ads - 10:22🛠️ Cool Tool - 12:43🔥 Take of the Week - 14:17⚡ Lightning Round ⚡ Paid - 16:08Organic - 22:19Social - 34:36⚙️ Working hard, or Hardly Working - 41:26🔎 ICYMI - 43:38🧠 Must Read Marketing Article of the Week - 45:23
Nav-er A Dull Moment. Google Ads is Cracking Down on LPs
Google Ads Cracks Down on Landing Pages & More Digital Marketing News Marketing O’Clock Episode 369This week on Marketing O’Clock, we do our best to Navigate a landing page announcement in Google ads that could have a big impact on advertisers. Apparently, TV has surpassed mobile and is now the primary device for YouTube viewing in the US. Plus, all the digital marketing news you missed this week! Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00📰 Main NewsSearch ads and the importance of landing page navigation - 1:33YouTube posted 4 big bets for 2025 - 6:40🛠️ Cool Tool - 10:55🔥 Take of the Week - 11:50⚡ Lightning Round ⚡ Paid - 13:42Organic - 28:20Social - 34:34⚙️ Working hard, or Hardly Working - 42:07🔎 ICYMI - 46:44🧠 Must Read Marketing Article of the Week - 47:33
Google Ads is “Displaying” Around With New Demand Gen Features
Demand Gen Placement Controls & More Digital Marketing News | Marketing Marketing O’Clock | Episode 368 This week on Marketing O’Clock, Google Ads is giving advertisers more control over Demand Gen placements. Microsoft is making a good Impression (based remarketing) with a list of new announcements. The size of a new AI Overview feature pales in comparison to what we’ve seen in the past. Plus, in a shocking turn of events, Google’s Ad revenue is up! Plus, all the digital marketing news you missed this week! Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have. 📱 Follow Us on Social Media: Twitter: @MarketingOClock -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 📰 Main News More changes coming to Microsoft - 1:09 New Product comparison in AI Overviews - 5:27 Alphabet’s Q4 earnings are in - 7:55 Demand Gen’s new placement type - 10:03 🛠️ Cool Tool - 12:37 🔥 Take of the Week - 13:51 ⚡ Lightning Round ⚡ Paid - 16:55 Organic -23:17 Social - 34:25 ⚙️ Working hard, or Hardly Working - 39:28 🔎 ICYMI - 45:01 🧠 Must Read Marketing Article of the Week - 46:15
Keeping It 100. Unpacking Google's PMax Negative Rollout.
Google Ads Rolls Out PMax Negatives & More Digital Marketing News | Marketing O’Clock Episode 367 This week on Marketing O’Clock, Google Ads is finally rolling out campaign-level negative keywords for PMax campaigns, and device targeting is in beta! Then, Google officially launched MMMeridian. Plus, all the digital marketing news you missed this week! Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have. 📱 Follow Us on Social Media: Twitter: @MarketingOClock -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 📰 Main News Pmax updates - 2:05 MMM, Meridian, is launching globally - 8:39 🛠️ Cool Tool - 12:40 🔥 Take of the Week - 14:13 ⚡ Lightning Round ⚡ Paid - 15:13 Organic - 24:01 Social - 36:27 ⚙️ Working hard, or Hardly Working - 43:53 🔎 ICYMI - 47:31 🧠 Must Read Marketing Article of the Week - 48:28
TikTok Ban Paused. App Lives to Scroll Another Day.
This week on Marketing O’Clock, an executive order puts the TikTok ban on hold, Google Ads released new guidelines on Value-Based Bidding Experiments, and a Source column comes to Search Term Insights. Plus, is “Search Max” coming to a Google Ads account near you? Catch up on all the digital marketing news you missed this week! Visit us at - https://marketingoclock.com/ Sign out petition to ban page annotations http://bit.ly/pageannotations Interested in hiring us? https://cypressnorth.com/ 👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have. 📱 Follow Us on Social Media: Twitter: @MarketingOClock -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 📰 Main News TikTok ban put on hold - 1:57 🛠️ Cool Tool - 9:10 🔥 Take of the Week - 10:16 ⚡ Lightning Round ⚡ Paid - 12:37 Organic - 31:38 Social - 46:17 ⚙️ Working hard, or Hardly Working - 48:09 🔎 ICYMI - 50:00 🧠 Must Read Marketing Article of the Week - 52:10 🎉 Shootin' The Heck - 54:17
The Clock is TikToking. App Could Be Banned in the U.S.
TikTok Could Be Banned in the U.S. & More Digital Marketing News | Marketing O’Clock Episode 365 This week on Marketing O’Clock, TikTok could be banned in the U.S., demand Gen has a new learning phase estimates forecast, plus all the digital marketing news you missed this week! Thank you Adzviser for sponsoring this weeks show! Sign up today! https://adzviser.com/ Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have. 📱 Follow Us on Social Media: Twitter: @MarketingOClock -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 📰 Main News Dynamic Learning Phase Estimates - 3:08 TikTok Ban? - 5:05 🛠️ Cool Tool - 9:13 🔥 Take of the Week - 10:39 ⚡ Lightning Round ⚡ Paid - 12:39 Organic - 30:14 Social - 40:04 ⚙️ Working hard, or Hardly Working - 43:43 🔎 ICYMI - 46:07 🧠 Must Read Marketing Article of the Week - 47:17
Meta’s (Community) Note to the World: Fact-Checkers are Out
Meta’s (Community) Note to the World & More Digital Marketing News | Marketing O’Clock Episode 364 This week on Marketing O’Clock, Meta makes a note-worthy announcement by replacing fact-checkers with community notes. Google Ads made some unhelpful (and incorrect) changes to their help documentation, plus all the digital marketing news you missed this week! Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have. 📱 Follow Us on Social Media: Twitter: @MarketingOClock -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 📰 Main News Facebook is replacing fact checkers with community notes - 2:54 “Ad schedule isn't compatible with the following campaigns” - 9:33 🛠️ Cool Tool - 14:56 🔥 Take of the Week - 15:44 ⚡ Lightning Round ⚡ Paid - 17:15 Organic - 32:46 Social - 41:46 ⚙️ Working hard, or Hardly Working - 45:55 🔎 ICYMI - 49:41 🧠 Must Read Marketing Article of the Week - 50:24
Google Ads Offers a Brand-Aid for Brand Exclusions in PMax Shopping Inventory.
Google Tests New Brand Control in PMax & More Digital Marketing News | Marketing O’Clock Episode 363 Thank You Adzviser - https://adzviser.com/ This week on Marketing O’Clock, Google Ads brand exclusions are no longer a one-stop shop. Users can now edit images with AI in the Google Ads asset library. Google’s December 2024 core update finally finished rolling out, and Google offered up some (required) remedies after the DOJ antitrust case. Plus all the digital marketing news you missed this week! Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have. 📱 Follow Us on Social Media: Twitter: @MarketingOClock -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 📰 Main News Google ads is letting advertisers edit images using AI in asset library - 4:42 The December Core Update is Done - 6:34 DOJ Update - 11:43 Google is testing a new change to brand exclusions - 17:49 🛠️ Cool Tool - 20:34 🔥 Take of the Week - 22:13 ⚡ Lightning Round ⚡ Paid - 23:20 Organic - 39:02 Social - 50:09 ⚙️ Working hard, or Hardly Working - 52:50 🔎 ICYMI - 55:28 🧠 Must Read Marketing Article of the Week - 56:15
The 2024 Clockscars
This week on Marketing O’Clock, the 2024 Clockscars are live wherever you get your podcasts! Dive into our picks as we spotlight the best memes, rants, and digital marketing hot takes of 2024! Plus, we honor some of the best and brightest in the digital marketing community. Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have. 📱 Follow Us on Social Media: Twitter: @MarketingOClock
On the Second Day of Christmas, Google Ads Served to Me: 2 Ads from the Same Advertiser for One Query.
2 Ads from the Same Advertiser on 1 Page & Digital Marketing News | Marketing O’Clock Episode 362 This week on Marketing O’Clock, Google serves two ads from the same advertiser on one page. ChatGPT search is available to all free users, and we’re petitioning Google’s page annotations. Plus, all the digital marketing news you missed this week! Sign here to STOP PAGE ANNOTATIONS! - http://bit.ly/pageannotations Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have. 📱 Follow Us on Social Media: Twitter: @MarketingOClock -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 📰 Main News Double serving ads from same advertiser on same page? - 5:30 Chat GPT - search is now available to all users - 9:06 Sign our petition to halt the rollout of page annotations - 10:26 🛠️ Cool Tool - 14:32 🔥 Take of the Week - 16:51 ⚡ Lightning Round ⚡ Paid - 18:49 Organic - 25:04 Social - 44:03 ⚙️ Working hard, or Hardly Working - 50:49 🔎 ICYMI - 53:23 🧠 Must Read Marketing Article of the Week - 54:26
Love at First Order. A New Discount Type Arrives in Merchant Center.
Merchant Center Unveils First Order Discount & More Digital Marketing News | Episode 361 This week on Marketing O’Clock, first thing’s first, a new discount is live in Google Merchant Center. Instagram is testing trial reels with non-followers, and videos are now being added to assets in Google Ads. Plus, all the digital marketing news you missed this week! Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have. 📱 Follow Us on Social Media: Twitter: @MarketingOClock -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 📰 Main News There is a new first order discount in merchant center - 2:37 Instagram is testing trial reels - 4:56 There are now videos that are added to assets - 7:01 🛠️ Cool Tool - 9:42 🔥 Take of the Week - 10:24 ⚡ Lightning Round ⚡ Paid - 13:24 Organic - 20:19 Social - 39:59 ⚙️ Working hard, or Hardly Working - 44:21 🔎 ICYMI - 46:40 🧠 Must Read Marketing Article of the Week - 47:50
Google Search in the Lurch? What Changes in User Behavior Could Mean for the Search Engine's Future
New Study on How People Use Google & More Digital Marketing News | Marketing O’Clock Episode 360
Thank You WIX - https://www.wix.com/studio?utm_source=google&utm_medium=cpc&utm_campaign=21462361366%5E163743892319%5Esearch%20-%20wix&experiment_id=wix%20studio%5Ee%5E705492123560%5E&gad_source=1&gbraid=0AAAAADwEfwUMpDXmYdfv91nJFx6ZWddLg&gclid=Cj0KCQiAu8W6BhC-ARIsACEQoDCVNZ6IWRjX-9KvrM65Fo9r3cB-cc38SE8KxeUEs1FTdLn7cixHS4caAi5vEALw_wcB This week on Marketing O’Clock, new insights from SparkToro reveal how users are changing the way they search on Google. Plus, the latest on the November 2024 Core Update, lots of ad tests spotted in the SERPs, & all the digital marketing news you missed this week! Also, we’re still really mad about Page Annotations. Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have. 📱 Follow Us on Social Media: Twitter: @MarketingOClock -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 📰 Main News How people use Google - 5:17 🛠️ Cool Tool - 15:52 🔥 Take of the Week - 16:51 ⚡ Lightning Round ⚡ Paid - 18:36 Organic - 26:37 Social - 47:24 ⚙️ Working hard, or Hardly Working - 49:39 🔎 ICYMI - 51:58 🧠 Must Read Marketing Article of the Week - 54:36 🎉 Shootin' The Heck - 57:38
JUST SAY anNOtation. Page Annotations for iOS to Take Search Volume from Publications
Page Annotation for Google iOS & More Digital Marketing News | Marketing O’Clock Episode 359 This week on Marketing O’Clock, Google turns the wrong page toward Page Annotation for the iOS app. The DOJ is doubling down on selling Chrome after their antitrust win against Google. Plus, Google launches Customer Match lists in GA4 helping marketers find their perfect match with audiences. Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have. 📱 Follow Us on Social Media: Twitter: @MarketingOClock -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 📰 Main News The DOJ plans to push for Chrome sale - 1:00 Google has launched customer match for GA4 - 7:32 This might be the worst thing Greg Finn has seen Google do… to publishers - 8:30 🛠️ Cool Tool - 14:03 🔥 Take of the Week - 14:40 ⚡ Lightning Round ⚡ Paid - 16:48 Organic - 26:18 Social - 33:47 ⚙️ Working hard, or Hardly Working - 39:18 🔎 ICYMI - 41:52 🧠 Must Read Marketing Article of the Week - 42:08 🎉 Shootin' The Heck - 44:30
A New POV. Views is Now The Primary Metric for Meta Creators
This week on Marketing O’Clock, we’re recording from Hero Conf & BrightonSEO in San Diego! Meta has a new point of view for creators, Google has some site reputation abuse updates, and ads are finally spotted in AI overviews. Thank you Adzviser for sponsoring today’s show. Supercharge your marketing analytics with accurate, real-time data. Adzviser - https://adzviser.com/ Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have. 📱 Follow Us on Social Media: Twitter: @MarketingOClock -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 📰 Main News Meta views will now be the primary metric on Facebook for reels, videos, posts and stories - 3:55 Ads in AI overviews in the wild - 5:28 Google has updated its site reputation abuse policy - 8:06 🛠️ Cool Tool - 11:15 🔥 Take of the Week - 12:43 ⚡ Lightning Round ⚡ Paid - 13:41 Organic - 24:04 Social - 27:23 ⚙️ Working hard, or Hardly Working - 30:56 🔎 ICYMI - 33:29 🧠 Must Read Marketing Article of the Week - 34:37
The Missing Link? Google Tests Linked Callout Assets Under Headlines
Blue Links Under Headlines, & More Digital Marketing News | Marketing O’Clock | Episode 356 This week on Marketing O’Clock, Google tests linked callout assets under headlines. Google rolls out a core update just in time for the holiday season. Plus, Google Ads manager tries to cure(ate) publisher pain points. Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have. 📱 Follow Us on Social Media: Twitter: @MarketingOClock -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 📰 Main News Google Ad manager is launching new sell side audience curation capabilities -2:58 Google is testing subheadline links under search and title links - 7:25 November 2024 core update is rolling out - 7:57 🛠️ Cool Tool - 11:25 🔥 Take of the Week - 12:23 ⚡ Lightning Round ⚡ Paid - 14:31 Organic - 23:10 Social - 29:28 ⚙️ Working hard, or Hardly Working - 34:36 🔎 ICYMI - 35:56 🧠 Must Read Marketing Article of the Week - 37:19 🎉 Shootin' The Heck - 40:47
A New Search Engine Has Entered the ChatGPT
Visit us at - https://marketingoclock.com/ This week on Marketing O’Clock, A New Search Engine Has Entered the ChatGPT, Google Ads loses credit in our book thanks to a partner program promotion change. Plus, Google allegedly gives some unhelpful advice to those hit by the HCU. Thank you Adzviser for sponsoring today’s show. Supercharge your marketing analytics with accurate, real-time data.Adzviser - https://adzviser.com/ 👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have. 📱 Follow Us on Social Media: Twitter: @MarketingOClock -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 📰 Main News Chat GPT Search - 3:40 Changes to Google partner free ad credit promotions for new clients - 9:03 More NEWS on Outraged Creators at Google summit - 10:25 🛠️ Cool Tool - 21:28 🔥 Take of the Week - 22:03 ⚡ Lightning Round ⚡ Paid - 23:24 Organic - 37:30 Social - 43:48 ⚙️ Working hard, or Hardly Working - 48:14 🔎 ICYMI - 50:31 🧠 Must Read Marketing Article of the Week - 52:56 🎉 Shootin' The Heck - 55:15
Mind Your Own Business Links. Google Ads Rolls Out New Asset type.
This week on Marketing O’Clock, Sitelinks as usual? Google Ads quietly launched a confusing new asset type. Plus, Google ADded lots of revenue in Q3 and Google called off Call Ads. Thank you Wix for sponsoring this week’s show! Wix Studio is the intuitive way for agencies and enterprises to design exceptional sites, with full-stack business solutions, multi-site management and built-in AI. WIX - https://www.wix.com/studio/design?utm_source=Marketing-O Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have. 📱 Follow Us on Social Media: Twitter: @MarketingOClock -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 📰 Main News New Google Ads Business Links Asset Type - 4:45 Biggest Ad Revenue Quarter Ever - 8:24 Google is Sunsetting Call Ads - 11:34 🛠️ Cool Tool - 14:26 🔥 Take of the Week - 14:56 ⚡ Lightning Round ⚡ Paid - 16:39 Organic - 34:41 Social - 49:24 ⚙️ Working hard, or Hardly Working - 53:07 🔎 ICYMI - 54:45 🧠 Must Read Marketing Article of the Week - 55:50 🎉 Shootin' The Heck - 57:28
Keep eComm & Carry On. Google Ads Changes Pmax Shopping Priorities
Visit us at - https://marketingoclock.com/ This week on Marketing O’Clock, Google ads gets its (eComm) priorities straight between PMAX & Shopping. Traveling is made easier with new Google travel feel opportunities. Plus, updates on the alleged "man who killed Google" and some big changes over at big G. Thank you Adzviser for sponsoring today’s show! Supercharge your marketing analytics with accurate, real-time data. Start now - https://adzviser.com/ 👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have. 📱 Follow Us on Social Media: Twitter: @MarketingOClock -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 📰 Main News Updated on PMAX and regular shopping campaigns - 5:07 Google is giving people more opportunities to use travel feeds in search ads- 8:45 Big News Over in Googleland - 1035 🛠️ Cool Tool - 25:33 🔥 Take of the Week - 16:18 ⚡ Lightning Round ⚡ Paid - 17:34 Organic - 27:04 Social - 39:33 ⚙️ Working hard, or Hardly Working - 45:17 🔎 ICYMI - 46:18 WTH - 47:18 🧠 Must Read Marketing Article of the Week - 50:35 🎉 Shootin' The Heck - 53:27
Keeping You POASted On Gross Profit Optimization in Google Ads
This week on Marketing O’Clock, Google will reCOGSnize gross profit in smart bidding with a new optimization setting. Meta is giving new meaning to “no comment” with a new ad setting. Plus, Google is going on a shopping spree with a fully transformed design. Thank you Adzviser for sponsoring today’s show! Supercharge your marketing analytics with accurate, real-time data. Adzviser - https://adzviser.com/ Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have. 📱 Follow Us on Social Media: Twitter: @MarketingOClock -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 📰 Main News Gross Profit Optimization - 4:37 Meta is now testing the ability for businesses to turn off comments on their ads - 9:26 Google Shopping is getting a transformation - 10:38 🛠️ Cool Tool - 14:34 🔥 Take of the Week - 15:05 ⚡ Lightning Round ⚡ Paid - 17:04 Organic - 26:21 Social - 44:49 ⚙️ Working hard, or Hardly Working - 50:35 🔎 ICYMI - 53:02 🧠 Must Read Marketing Article of the Week - 54:29 🎉 Shootin' The Heck - 56:39
The wAIt is Over(view). Ads Rolling Out In Google’s AI Overview.
Visit us at - https://marketingoclock.com/ This week on Marketing O’Clock. We are AI OverYou, Google. A slew of AI Overview updates were announced last week, including (finally) ads in AI overviews. Plus, breaking up is hard to do but the DOJ has plans to break up Google. And, Google makes its most evil move yet, showing competitor ads above local reviews.
Thank you Adzviser for sponsoring today’s show. Talk to your marketing data intuitively & analyze it affordably with Adzviser. https://adzviser.com/ 👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have. 📱 Follow Us on Social Media: Twitter: @MarketingOClock -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 📰 Main News AI Updates in Google Land - 4:51 The worst thing Google has ever done - 15:20 Could Google be broken up? - 20:02 🛠️ Cool Tool - 25:07 🔥 Take of the Week - 25:44 ⚡ Lightning Round ⚡ Paid - 28:21 Organic - 35:59 Social - 47:00 ⚙️ Working hard, or Hardly Working - 52:03 🔎 ICYMI - 53:49 🧠 Must Read Marketing Article of the Week - 54:41 🎉 Shootin' The Heck - 57:22
AI is uSERPing Bing Results. GenerAtIve Search Experience is Rolling Out.
This week on Marketing O’Clock, it should come as no SERPrise that Bing is rolling out AI search results. We tell you everything you need to know about Bing Generative Search Experience. Plus, in a Shopping turn of events, Google is updating the look of Shopping. Tune in to hear Instagram’s new signature sound and all the other news you missed this week!
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Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have. 📱 Follow Us on Social Media: Twitter: @MarketingOClock -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 📰 Main News Bing Generative Search Rolls Out - 3:42 Google Shopping Interface has been updated with Expandable Refignments -7:03 🛠️ Cool Tool - 9:06 🔥 Take of the Week - 9:39 ⚡ Lightning Round ⚡ Paid - 12:40 Organic - 24:06 Social - 35:44 ⚙️ Working hard, or Hardly Working - 43:28 🔎 ICYMI - 49:33 🧠 Must Read Marketing Article of the Week - 50:47 🎉 Shootin' The Heck - 53:56
TikTok on the Clock the $earch Party Don’t Stop | Search Campaigns Are Coming to TikTok
TikTok Search Ads Campaigns, Video Enhancements for PMAX, & More | Marketing O’Clock Episode 350 This week on Marketing O’Clock, Google’s dominance over search ads could be TikToking away, Meta is rUIning their ad platform one senseless change at a time, and advertisers “watching” accounts closely spot a new PMax video setting. Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have. 📱 Follow Us on Social Media: Twitter: @MarketingOClock -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 📰 Main News TikTok launches search ad campaigns in US - 3:42 🛠️ Cool Tool - 7:29 🔥 Take of the Week - 8:16 ⚡ Lightning Round ⚡ Paid - 11:15 Organic - 20:29 Social - 29:26 ⚙️ Working hard, or Hardly Working - 36:31 🔎 ICYMI - 39:18 🧠 Must Read Marketing Article of the Week - 40:10 🎉 Shootin' The Heck - 42:51
Accentuate the Positive… PMAX is Getting Negatives
Negative Keyword for PMAX, YouTube Communities & More | Marketing O’Clock Episode 349 This Week on Marketing O’Clock, Google Ads makes a positive out of negatives and other long demand-ed new features. Plus, a new update puts the “You (Tube)” in community and more digital marketing news from this week. Thank you Optmyzr for sponsoring this week’s show. Get a free trial of Optmyzr and get ready for BFCM. Learn More https://www.optmyzr.com/?utm_source=sponsorship&utm_medium=referral&utm_campaign=marketingoclock Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have. 📱 Follow Us on Social Media: Twitter: @MarketingOClock -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 📰 Main News Exciting PMAX News -4:25 YouTube is rolling out YouTube Communities experience - 9:25 🛠️ Cool Tool - 13:16 🔥 Take of the Week - 15:05 ⚡ Lightning Round ⚡ Paid - 16:34 Organic - 29:16 Social - 36:28 ⚙️ Working hard, or Hardly Working - 38:02 🔎 ICYMI - 40:06 🧠 Must Read Marketing Article of the Week - 42:25 🎉 Shootin' The Heck - 44:49
eCPC You Never. Google Will Phase Out eCPC Bidding for Search & Display
eCPC Deprecation This week on Marketing O’Clock, Google bids eCPC bidding Adieu and announces Confidential Matching, a data privacy solution that we actually have confidence in. Plus, all the digital marketing news you missed this week. Start your free trial. Free Trial - https://www.optmyzr.com/?utm_source=sponsorship&utm_medium=referral&utm_campaign=marketingoclock Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have. 📱 Follow Us on Social Media: Twitter: @MarketingOClock -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 📰 Main News BREAKING NEWS Google is building toward the future for privacy centric advertising - 3:56 Google Ads is getting rid of eCPC bidding for search and display campaigns - 9:21 🛠️ Cool Tool - 14:28 🔥 Take of the Week - 15:14 ⚡ Lightning Round ⚡ Paid - 17:11 Organic - 24:23 Social - 31:59 ⚙️ Working hard, or Hardly Working - 37:17 🔎 ICYMI - 40:41 🧠 Must Read Marketing Article of the Week - 42:45 🎉 Shootin' The Heck - 46:40
BInG Updates Coming to Microsoft Advertising
This week on Marketing O’Clock, new updates from Microsoft Advertising open new doors (or Windows?) for advertisers. Video Action Campaigns will be VACating your account and migrating to Demand Gen. Plus, GA4’s latest update hits the (bench)mark, and Google seems to be shopping around a new design for mobile shopping results. Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have. 📱 Follow Us on Social Media: Twitter: @MarketingOClock -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 📰 Main News Monthly Microsoft Advertising updates - 2:32 New GA4 Benchmark Data - 5:50 Google is testing a new design for mobile shopping that's actually pretty cool - 7:10 Cool Tool - 9:59 🛠️ Cool Tool - 12:57 🔥 Take of the Week - 10:47 ⚡ Lightning Round ⚡ Paid - 14:49 Organic - 29:34 Social - 39:59 ⚙️ Working hard, or Hardly Working - 44:46 🔎 ICYMI - 47:18 🧠 Must Read Marketing Article of the Week - 48:03 🎉 Shootin' The Heck - 50:50
Get It TAGether! Tag Diagnostics + New Consent Management Tools for Google Advertisers
Get It TAGether! Tag Diagnostics + New Consent Management Tools for Advertisers This week on Marketing O’Clock, Google helps advertisers get their acts TAGether with Tag Diagnostics and consent management tools. Plus, it’s exhausting rooting for the Anti(trust)-Hero as Google lands itself in hot water with the DOJ again. Then, is this what streams are made of? YouTube rolls out a new targeting option that benefits creators and brands. Visit us at - https://marketingoclock.com/ Start your free trial. Free Trial - https://www.optmyzr.com/?utm_source=sponsorship&utm_medium=referral&utm_campaign=marketingoclock 👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have. 📱 Follow Us on Social Media: Twitter: @MarketingOClock -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 📰 Main News Consent Mode NEWS - 3:03 Google has new tools for tag diagnostics and tag management setup- 5:01 When creating a remarketing audience for youtube. You have the option to select a video made by the creator - 6:57 Google’s Legal Trouble Continues - 7:37 🛠️ Cool Tool - 12:57 🔥 Take of the Week - 14:24 ⚡ Lightning Round ⚡ Paid - 17:26 Organic - 36:15 Social - 47:19 ⚙️ Working hard, or Hardly Working - 56:13 🔎 ICYMI - 59:33 WTH - 1:00:49 🧠 Must Read Marketing Article of the Week - 1:05:13 🎉 Shootin' The Heck - 1:07:16
I Think The Apple's Rotten Right to the [August 2024] Core [Update]
This week on Marketing O’Clock August is slipping away into a moment in time as the August 2024 Core Update rolls out. We think Meta Ads’ new features Rule, or at least Value Rule. Plus all the digital marketing news you may have missed this week. Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have. 📱 Follow Us on Social Media: Twitter: @MarketingOClock -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 📰 Main News The August core update has rolled out - 3:08 Meta expands ad attribution tools - 8:40 🛠️ Cool Tool - 11:30 🔥 Take of the Week - 12:21 ⚡ Lightning Round ⚡ Paid - 14:42 Organic - 28:04 Social - 34:03 ⚙️ Working hard, or Hardly Working - 37:42 🔎 ICYMI - 38:59 🧠 Must Read Marketing Article of the Week - 39:57 🎉 Shootin' The Heck - 41:36
Advertisers Can Now Get More METAculous With Audience Controls
This week on Marketing O’Clock Meta Ads has new controls that you can Employ to keep certain audiences from seeing your ads. Plus, TikTok is in its Prime with a new shopping integration and Google’s Antitrust issues continue as the DOJ is reportedly considering a break up. Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have. 📱 Follow Us on Social Media: Twitter: @MarketingOClock -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 📰 Main News DOJ may break up Android and Chrome- 2:45 Businesses not showing ads to its own employees?- 6:54 🛠️ Cool Tool - 8:53 🔥 Take of the Week - 9:35 ⚡ Lightning Round ⚡ Paid - 10:31 Organic - 16:56 Social - 24:54 ⚙️ Working hard, or Hardly Working - 28:40 🔎 ICYMI - 31:14 🧠 Must Read Marketing Article of the Week - 32:31 🎉 Shootin' The Heck - 34:38
Do Not Pass GOogle. Judge Rules That Google Maintained an Illegal Monopoly in Search
Do Not Pass GOogle. Judge Rules That Google Maintained an Illegal Monopoly in Search This week on Marketing O’Clock, there is no get out of jail free card for Google after a federal judge finds that they violated antitrust laws. Plus, Google Ads closes shop on reports and products after an ad serving error and we get more updates on keyword prioritization logic within Google Ads. Visit us at - https://marketingoclock.com/ Visit the Wix SEO Learning Hub https://www.wix.com/seo/learn?utm_source=Marketing-O Check out Wix Studio https://www.wix.com/studio?utm_source=Marketing-O 👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have. 📱 Follow Us on Social Media: Twitter: @MarketingOClock -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 📰 Main News Gemini has pulled a popular olympic ad - 2:43 Google found guilty of being a monopoly - 3:44 How productive was your Thursday/Friday last week? - 8:28 🛠️ Cool Tool - 13:40 🔥 Take of the Week - 14:12 ⚡ Lightning Round ⚡ Paid - 15:12 Organic - 23:24 Social - 31:01 ⚙️ Working hard, or Hardly Working - 38:04 🔎 ICYMI - 39:57 🧠 Must Read Marketing Article of the Week - 41:16 🎉 Shootin' The Heck - 44:02
Are you reADy for it? Reddit launches its Lead Gen Era
This week on Marketing O’Clock, a hot new search engine just entered the Villa, introducing SearchGPT. Plus, Google Marketing Live updates are finally live in your accounts and where ad platforms lead Reddit will follow with a new “form” of ad. Thank you Optmyzr for sponsoring this week’s show! Free Trial - https://www.optmyzr.com/?utm_source=sponsorship&utm_medium=referral&utm_campaign=marketingoclock Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have. 📱 Follow Us on Social Media: Twitter: @MarketingOClock -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 📰 Main News Search GPT - 3:04 New features that were promised at GML are now rolling out - 6:10 UPDATE from Reddit Lead Gen Forms - 13:36 🛠️ Cool Tool - 15:18 🔥 Take of the Week - 16:28 ⚡ Lightning Round ⚡ Paid - 17:54 Organic - 27:11 Social - 34:35 ⚙️ Working hard, or Hardly Working - 37:03 🔎 ICYMI - 40:59 🧠 Must Read Marketing Article of the Week -43:34 🎉 Shootin' The Heck - 46:45
C is for (Third Party) Cookies, They’re Good Enough For Google. Chrome Will Not Deprecate Cookies After All.
This week on Marketing O’Clock, Google breaks hearts by breaking links and Microsoft Advertising has a “Brand-Aid” for advertisers who want to remove branded queries from Pmax. Plus, Google announces that the cookies won’t be crumbling after all. Thank you Optmyzr for sponsoring this week’s show! Optmyzr is the all-in-one paid search management platform for Google and Microsoft. Start your free trial. Free Trial - https://www.optmyzr.com/?utm_source=sponsorship&utm_medium=referral&utm_campaign=marketingoclock Or, browse 90+ interviews with digital marketing experts through PPC Town Hall. Town Hall - http://optmyzr.com/ppctownhall/?utm_source=sponsorship&utm_medium=referral&utm_campaign=marketingoclock Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have. 📱 Follow Us on Social Media: Twitter: @MarketingOClock -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 📰 Main News Cookies ARE ALIVE! - 4:54 Youtube has a long list of new shorts features - Introducing Performance MAX Brand Lists from Microsoft - 10:33 Google URL shortener links will no longer be available - 14:01 🛠️ Cool Tool - 17:31 🔥 Take of the Week - 19:24 ⚡ Lightning Round ⚡ Paid - 24:28 Organic - 34:09 Social - 40:01 ⚙️ Working hard, or Hardly Working - 44:36 🔎 ICYMI - 46:57 🧠 Must Read Marketing Article of the Week - 47:38 🎉 Shootin' The Heck - 50:12
The Final Note… Google Search Notes Are Officially Dead
Notes Test Discontinued This week on Marketing O’Clock, Google announces the end of a note-worthy test. Plus, YouTube announced a long list of new Shorts features and ads may be uSERPing organic results in some Google placements. Take the Marketing O'Survey - https://survey.marketingoclock.com/ Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ 👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have. 📱 Follow Us on Social Media: Twitter: @MarketingOClock -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 📰 Main News Google Search Notes are DEAD! -1:10 Youtube has a long list of new shorts features - 4:44 Confirmed. Featured Snippet As Part Of Dynamic Ad Placement - 7:09 🛠️ Cool Tool - 9:12 🔥 Take of the Week - 10:18 ⚡ Lightning Round ⚡ Paid - 14:23 Organic - 26:28 Social - 36:03 ⚙️ Working hard, or Hardly Working - 39:48 🔎 ICYMI - 42:29 🧠 Must Read Marketing Article of the Week - 43:18 🎉 Shootin' The Heck - 46:29
Robbery in Broad Daylight? Google Ads Changes Keyword Match Type Default Settings
Platform change Defaults to Broad Match This week on Marketing O’Clock, is Google Ads being greedy to a (de)fault? The new default keyword match type paints with broad strokes. Plus, Google Ads puts a new ad format on the map and in Demand (Gen) tCPA insights are coming to an account near you. Take the Marketing O'Survey - https://survey.marketingoclock.com/ Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 📰 Main News 𝐁𝐫𝐨𝐚𝐝 𝐦𝐚𝐭𝐜𝐡 𝐞𝐧𝐚𝐛𝐥𝐞𝐝 𝐛𝐲 𝐝𝐞𝐟𝐚𝐮𝐥𝐭 - 6:18 🛠️ Cool Tool - 11:03 🔥 Take of the Week - 12:47 ⚡ Lightning Round ⚡ Paid - 19:37 Organic - 34:00 Social - 39:17 ⚙️ Working hard, or Hardly Working - 43:58 🔎 ICYMI - 46:23 🧠 Must Read Marketing Article of the Week - 49:00 🎉 Shootin' The Heck - 51:23
We’re Marketing O’Clock & We Approve this (Synthetically Created) Message. Google Ads Updates Political Ad Policies.
Google Ads Announces New Political Ad Policies This week on Marketing O’Clock, Google Ads releases a two policy system ahead of the 2024 election. Google is doing local a disservice with new LSA placements. Plus, Microsoft Advertising wants property managers to make themselves at home in the new Property Center. SAVE YOUR GA3 DATA - https://cypressnorth.com/solutions/data/universal-analytics-data-extract/ Take the Marketing O'Survey - https://survey.marketingoclock.com/ Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 📰 Main News Google is making some updates to election ads - 1:22 Google is now showing Local Service Ads directly in the mobile version of the Google local business finder - 6:13 Microsoft has announced Property Center - 9:27 🛠️ Cool Tool - 11:31 🔥 Take of the Week - 13:24 ⚡ Lightning Round ⚡ Paid - 15:58 Organic - 24:39 Social - 34:48 ⚙️ Working hard, or Hardly Working - 40:07 🔎 ICYMI - 41:30 🧠 Must Read Marketing Article of the Week - 42:27 🎉 Shootin' The Heck - 44:45
Google Ads (Mis)Spells Out Brand New Keyword Updates
Search Query Updates This week on Marketing O’Clock, we give Google Ads’ brand new Keyword updates a thumbs up. Local Advertisers are puLSAting with anger after a change to lead credits is announced. Plus, the June 2024 spam update is rolling out. SAVE YOUR GA3 DATA - https://cypressnorth.com/solutions/data/universal-analytics-data-extract/ Take the Marketing O'Survey - https://survey.marketingoclock.com/ Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ --------------------------------------------------------------------------------------------------------------------------------------------
Intro - 00:00
📰 Main NewsGoogle announced some updates to query matching - 1:17
Local Services Ads is transitioning to an automated lead crediting process for all its advertisers - 7:56
June 2024 spam update - 15:13
🛠️ Cool Tool - 15:59
🔥 Take of the Week - 17:04
⚡ Lightning Round
⚡ Paid - 18:20
Organic - 25:41
Social - 35:37
⚙️ Working hard, or Hardly Working - 39:55
🔎 ICYMI - 42:21
🧠 Must Read Marketing Article of the Week - 49:08
🎉 Shootin' The Heck - 52:19
Google Ads crEDITS Payment Options for Advertisers
Google Ads Removes Credit Card Payments This week on Marketing O’Clock, Google Ads is “Taking Credit”... removing credit card payment options from some accounts. Plus, we have Comments on a new YouTube feature and new Google Ads Content Suitability options aren’t suitable for us. SAVE YOUR GA3 DATA - https://cypressnorth.com/solutions/data/universal-analytics-data-extract/ Take the Marketing O'Survey - https://survey.marketingoclock.com/ Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 📰 Main News Google ads is no longer accepting credit card payments - 1:57 Simplifying how you set content suitability setting starting September 2024 - 7:37 Youtube is testing a notes feature - 11:48 🛠️ Cool Tool - 13:52 🔥 Take of the Week - 15:35 ⚡ Lightning Round ⚡ Paid - 17:32 Organic - 26:40 Social - 37:15 ⚙️ Working hard, or Hardly Working - 42:36 🔎 ICYMI - 44:20 🧠 Must Read Marketing Article of the Week - 47:41 🎉 Shootin' The Heck - 49:46
Apple Doesn’t Fall Far From the ChatGPT. Introducing Apple Intelligence.
Apple Intelligence Launches & Other Digital Marketing News
This week on Marketing O’Clock, Apple takes a bite out of the AI wars with Apple Intelligence. A popular Meta Ad format is going to Die(namic) soon. Plus, IMAGEine the possibilities with image search coming to TikTok shop. SAVE YOUR GA3 DATA - https://cypressnorth.com/solutions/data/universal-analytics-data-extract/ Take the Marketing O'Survey - https://survey.marketingoclock.com/ Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 📰 Main News BIG News from Tik Tok - 1:12 Meta’s Dynamic Creative is being fully phased out in favor of the “Flexible” ad format - 5:04 Introducing Apple Intelligence - 7:07 🛠️ Cool Tool - 9:14 🔥 Take of the Week - 11:00 ⚡ Lightning Round ⚡ Paid - 14:38 Organic - 22:31 Social - 29:13 ⚙️ Working hard, or Hardly Working - 33:10 🔎 ICYMI - 35:51 🧠 Must Read Marketing Article of the Week - 36:59 🎉 Shootin' The Heck - 39:37
Google AIn’t Over(view). How Google is "Improving" AI Overviews.
Google “Improves” AI Overviews This week on Marketing O’Clock, Google is conducting an AI Over(re)view of their controversial new SERP features. Meta’s new test tries to prevent you from IGnoring ads in the feed. Plus, is this a stream come true? Advertisers can now access Netflix inventory in Microsoft Ads. SAVE YOUR GA3 DATA - https://cypressnorth.com/solutions/data/universal-analytics-data-extract/ Take the Marketing O'Survey - https://survey.marketingoclock.com/ Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 📰 Main News Google AI Overviews improvements - Ray AIO Update - 1:14 Instagram is testing unskippable ads - 6:27 🛠️ Cool Tool - 9:48 🔥 Take of the Week - 10:40 ⚡ Lightning Round ⚡ Paid - 12:04 Organic - 22:58 Social -36:44 WTH - 42:07 ⚙️ Working hard, or Hardly Working - 43:39 🔎 ICYMI - 45:38 🧠 Must Read Marketing Article of the Week - 46:37 🎉 Shootin' The Heck - 48:44