The Small Business Marketing Playbook

We are ending our second season with something special. This week Avram and Roger conduct a thought exercise. They each draft and present a $1000 marketing plan and budget for an imaginary local pest control business.

We ask our listeners to listen to each marketing proposal and let us know which one you would pick.

For more information on Digital Harvest or Beacon Marketing see links below.

We have our last special guest interview of the season. This week Avram and Roger speak with Mike Schlichte, owner of Absolute Realty. Mike tells us how he has built his business by keeping things simple and focusing on doing the small things right.

Google My Business is an often overlooked, yet powerful marketing tool that small businesses can use to attract new customers. One of the best things about it is that it is FREE to use. In this week's play Avram and Roger go into detail as to why you should be using Google My Business and how you can get started.

For more information on Digital Harvest or Beacon Marketing see links below.

We have another special guest interview! This week we are speaking to Scott Wood, CEO and Founder of Mednet, a medical billing company based in Albuquerque. Scott has been in business for nearly 40 years. He shares his experience in dealing with change and having to adapt as you go.

Networking is an excellent way to grow your local presence and grow your business. This week we discuss the importance of networking and how you can develop a networking strategy.

For more information on Digital Harvest or Beacon Marketing see links below.

Special guest interview. We speak with Dawn Warnack, Founder and Owner of Urban Balloons. We had a lot of fun speaking with Dawn about starting a new business and what it means to be fearlessly authentic.

Special Guest Info: Dawn Warnack, Urban Balloons

One of the best ways to ensure that you have a good ROI on what you put towards marketing yourself and your business is to have a plan. This means developing a marketing strategy.

In this week's play, Avram and Roger discuss the importance of developing a strategy and how you can develop on for your business.

For more information on Digital Harvest or Beacon Marketing see links below.

Being smart with your marketing means properly defining who your target customer is. In this episode's play, Avram and Roger discuss the importance of identifying your ideal customer and how you can do this.

For more information on Digital Harvest or Beacon Marketing see links below.

Hiring versus DIY is a decision small business owners must make when it comes to many areas of their business.

When it comes to marketing, there are many factors that you need to consider when determining to handle marketing in-house or hire help.

In this week's play, Avram and Roger discuss how you can evaluate whether to hire help or do it yourself.

For more information on Digital Harvest or Beacon Marketing see links below.

Do you know what makes you stand out from your competition? More importantly, can your ideal customers say what makes you different from your competitors?

In this week's play Avram and Roger discuss the importance of defining your UVP, or unique value proposition, and how how you can present it in a compelling way.

For more information on Digital Harvest or Beacon Marketing see links below.

Content is an essential part of any marketing strategy. In this week's play, Avram and Roger discuss the various types of content and how you can develop a marketing content strategy for your business.

Please make sure to like, subscribe, and recommend.

For more information on Digital Harvest or Beacon Marketing see links below.

In this week's play Avram and Roger discuss the importance of finding your best marketing channels. Should you be focusing on email, your website, or social media? Listen and find out.

Please make sure to like, subscribe, and recommend.

For more information on Digital Harvest or Beacon Marketing see links below.

Season One Finale! In this super-sized episode, Avram and Roger look ahead to the new year and discuss what 2021 marketing trends you should keep an eye on.

Please make sure to like, subscribe, and recommend.

For more information on Digital Harvest or Beacon Marketing see links below.

2020 has been an unprecedented year in so many ways. This is going to result in a holiday season like no other that we have seen. This week we speak on how you can set your business up for success during what is shaping up to be a strange and uncertain season.

Please make sure to like, subscribe, and recommend.

For more information on Digital Harvest or Beacon Marketing see links below.

There is no shortage of options when it comes to finding help marketing your business. However, not all marketers or agencies are a good fit for you and your business.

In this week's episode, Avram and Roger discuss what you need to consider when hiring outside help.

Please make sure to like, subscribe, and recommend.

For more information on Digital Harvest or Beacon Marketing see links below.

Properly marketing your business can be a complicated process. Whenever possible, you should strive to simplify it. In this week's episode we speak about how you can make the job of marketing yourself and your business by niching.

Please make sure to like, subscribe, and recommend.

For more information on Digital Harvest or Beacon Marketing see links below.

SEO can be an effective way to get your website and business noticed online. However, it is often misunderstood and misused. To help clear up some of the confusion, our resident SEO expert. Avram Gonzales, answers some of the more common questions he is asked about SEO.

Please make sure to like, subscribe, and recommend.

For more information on Digital Harvest or Beacon Marketing see links below.

The Social Dilemma on Netflix documents the effect that social media has on us as a society. This week Avram and Roger discuss the ethics of social media in marketing.

Please make sure to like, subscribe, and recommend.

For more information on Digital Harvest or Beacon Marketing see links below.

You always here about the things that you should do when it comes to marketing. This week Avram and Roger discuss some things that you should NOT do.

Please make sure to like, subscribe, and recommend.

For more information on Digital Harvest or Beacon Marketing see links below.

For many businesses, their website is their digital home. Some make their home look great, others have some work to do. This week Avram and Roger go back and forth on some do's and don'ts when it comes to designing your website.

Please make sure to like, subscribe, and recommend.

For more information on Digital Harvest or Beacon Marketing see links below.

Paid advertising versus Organic marketing. Which is best for you and your business? In this week's episode Avram and Roger discuss some of the pros and cons of each approach.

Please make sure to like, subscribe, and recommend.

For more information on Digital Harvest or Beacon Marketing see links below.

Avram and Roger finish up the Ten Rules of Marketing by discussing the rules that apply to executing your marketing strategy. We discuss  why having a purpose is important, the need to study your competition, and more.

Please make sure to like, subscribe, and recommend.

For more information on Digital Harvest or Beacon Marketing see links below.

Everywhere you look, you'll find marketing tips and advice, but what really matters and what can you ignore?

We're helping you answer this question!

In our premier episode, Avram and Roger look at the 10 Rules of Marketing. There was a lot of cover, so this episode is broken down into two parts. This first part covers having the right mentality when it comes to marketing.

Please make sure to like, subscribe, and recommend.

For more information on Digital Harvest or Beacon Marketing see links below.