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Marketing Your Podcast

Marketing Your Podcast

By Hector Santiesteban

The 'Marketing Your Podcast' show is for creators, hosts, producers, networks, and executives who want to market and monetize their show. We'll cover different ways you can market and monetize your show and share the stories of how other successful podcasts grew their podcast. Hit the subscribe button and leave a rating/review about your favorite episode!
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Currently playing episode

Podcast Marketing Checklist - Part 2

Marketing Your PodcastMar 11, 2021

00:00
08:12
Knowing Your Niche and Building Real Community with Espree Devora of the We Are LA Tech Podcast
Mar 17, 202243:06
Mistakes You're Probably Making on Social Media with Espree Devora
Mar 12, 202210:12
3 Ways to Improve Your Podcast Promotion IMMEDIATELY ... without spending any more money!
Mar 05, 202206:06
Should You Have a Co-Host? With Rich Cardona and Heather Parady of NFT 4 Newbies
Feb 25, 202224:17
The Best Podcast Growth Strategy You're Probably Not Using
Feb 18, 202218:28
22.9 Million Downloads in a Single Year with Jack Rhysider
Feb 11, 202231:59
Podcast Growth Happy Hour with Arielle Nissenblatt, Evo Terra, Jeremy Ryan Slate, and James Bishop (Twitter Spaces Recording)
Feb 06, 202201:01:53
Growing a narrative podcast with feed drops - interview with Kevin from ‘The Jury Room Podcast’
Jan 29, 202222:30
Using Google Ads to Grow Your Podcast with Greg from Indie Drop-In
Jan 21, 202247:39
3 Common Mistakes New Podcasters Are Making... And How You Can Avoid Them
Jan 14, 202217:08
Free Ways to Grow Your Podcast on Twitter and LinkedIn with Jonaed Iqbal
Jan 07, 202232:07
Our Best Podcast Advice for 2022
Dec 31, 202143:03
Sustaining Your Podcast and Lessons from 100+ Episodes with Nate Palmer
Dec 27, 202130:01
Foundations of a Great Podcast: What I Learned After Producing 6 Podcasts in 2021
Dec 22, 202114:04
2 Easy Ways to Get Podcast Reviews and More Paid Subscribers
Oct 27, 202108:23
Using Newsletters to Grow Your Podcast with Arielle Nissenblatt of EarBuds Podcast Collective
Oct 07, 202128:52
Podcasting in a Van with Pat Flynn and Recording Podcasts at Live Events
Sep 17, 202110:13
5 Ways to Use Podcast Platforms like Apple and Spotify to Grow Your Show
Sep 06, 202113:38
Branding Your Podcast: Beyond the Basics with Yvonne Ivanescu
Aug 20, 202123:06
How to Double Your Downloads without (Necessarily) Needing to Do Twice the Amount of Work
Aug 14, 202107:03
Monetizing Your Podcast with Erin MacPherson of the Scalable Media Network
Aug 07, 202132:33
Repurposing Your Podcast | 6 Steps to Getting the Most out of Your Show
Jul 30, 202107:45
Improving Your Podcast’s Sound Quality | Why Your Audio Equipment Matters with Ryan White of Rode Microphones
Jul 23, 202146:40
Podcast SEO - The Truth About Discoverability

Podcast SEO - The Truth About Discoverability

"Podcast SEO is not a viable option."

That's what Mark Steadman and
James Cridland wrote in Podnews.

Here's a few more takeaways and what you can still do to get your episode discovered.

Jul 16, 202109:51
15 Years of Podcasting with Evo Terra
Jul 09, 202118:14
How to Know What Your Listeners Want to Hear

How to Know What Your Listeners Want to Hear

One of the best ways to grow your podcast's downloads is by paying attention to what your audience is telling you. This episode of the 'Marketing Your Podcast' show covers 3 different ways that you can learn what your customers want -- and a bonus method that will give you even more info on how to best serve them.

Don't forget to FOLLOW and LEAVE A RATING!

For help marketing your podcast, visit https://www.amplafymedia.com

Jul 01, 202109:43
Successfully Rebranding Your Podcast with Jackie Brubaker
Jun 24, 202130:27
Getting More Out of Your Podcasts with Transcripts
Jun 18, 202109:24
Creating Your Dream with Tonia Tyler

Creating Your Dream with Tonia Tyler

On this episode, Hector is interviewed by Tonia Tyler on the Confident Strides podcast. They talk about how personal growth and your willingness to explore your options can help turn your dreams into a reality. Hector shares how knowing your why can help you find your niche and your sweet spot.

Jun 10, 202121:47
Should You Join a Podcast Network? (Toolbox Episode)
Jun 06, 202112:16
How to Start a Podcast Network with Dr. Joe Sallustio of the EdUp Experience
Jun 03, 202128:35
How to Avoid Podfade (pt.2) and Grow a Sustainable Show
May 28, 202108:36
Should You Join a Podcast Network with Sean McCoy of OGGN
May 24, 202136:46
Avoiding Podfade Pt. 1
May 19, 202108:48
The Fastest Growing Podcast Market in the World: India, with Priyanka Komala

The Fastest Growing Podcast Market in the World: India, with Priyanka Komala

Can you guess the fastest growing podcast market in the world right now?

There's over a BILLION English-speaking, tech-savvy individuals that most of the podcast industry is ignoring.

At least I know I was...

Because everyone always focuses on the "big six" that includes the U.S., the UK, Canada, Australia, Ireland, and New Zealand...

But they forget about the biggest country of them all....

Priyanka Komala joins the MYP Show to talk about why India is a market that podcasters can’t afford to ignore anymore.

She talks about why the Indian population are ideal podcast listeners…

… And also how you might be able start appealing to them as listeners.

She also shares why she decided to use her podcast, ‘Curry Up Leadership,’ to bring awareness to the Asian community.

You can learn more about her at PriyankaKomala.com and connect with her on LinkedIn.

May 05, 202132:48
Monetize Your Podcast on Apple, Spotify, and Patreon
Apr 30, 202114:30
Marketing Your Podcast on Instagram with Alex Wilkie
Apr 27, 202131:14
Monetize Your Podcast with Merchandise

Monetize Your Podcast with Merchandise

Selling merchandise is another great way to make money for your podcast. You can print your show’s logo, tagline, or even inside jokes that the audience would appreciate. The good news is you don’t have to buy a bunch of shirts and products and ship everything yourself. There are businesses that will print and sell your products ONLY when you sell one. This means that all you have to do is sit back and collect the profits.

There are a variety of drop shipping companies that offer different products and options. Do your research to find the one that makes sense for your business.

For more help marketing your podcast, visit www.AmplafyMedia.com

Apr 23, 202112:28
Podcast Advertising Playbook with Heather Osgood

Podcast Advertising Playbook with Heather Osgood

Heather Osgood comes on the show to talk about Podcast Advertising: who it is for, what it is, and how to get started!

She also shares how big your show needs to be in order to start attracting sponsors and how smaller shows can still monetize their audience with podcast.

Plus she gets into how you can set up your show to utilize sponsorships down the road!

You can listen to her podcast The Podcast Advertising Playbook: https://www.podcastadvertisingplaybook.com/

Connect with her on LinkedIn: https://www.linkedin.com/in/podcastadvertising/

Apr 19, 202128:59
Monetizing with Fan Clubs and Masterminds
Apr 15, 202110:51
Production and Growth with Justin Schenck
Apr 14, 202129:58
Monetizing Your Podcast pt. 2

Monetizing Your Podcast pt. 2

On today's episode we talk more about monetizing your podcast. Just having more listeners or subscribers doesn’t actually equate to anything. Those are vanity metrics that don’t really give you a real idea of the sustainability of the show. Podcasts can often break even or even make a profit from utilizing their platform correctly. My best advice is to make the show your marketing for some other product. Your show is not the product, it’s the marketing for something else. 


This doesn’t mean you have to do QVC, this means that you need to find ways to direct your audience respectfully to things that can monetize your show. This can be a quick ad for some show merchandise at the beginning. Or you can get them onto a text or email list and send them marketing follow ups after that. The idea is to utilize the attention that you have with your audience after they’ve spent a larger amount of time with you.

Apr 09, 202108:59
Captivate Your Audience with Mark Asquith

Captivate Your Audience with Mark Asquith

On today’s episode we talked Mark Asquith, the founder of Captivate.FM and Rebel Base Media, about how you can create raving fans that support and sustain your show.

We also talked about whether or not the podcast industry is in a Renaissance…

And how you can stand out from some of the big players in the industry.

Learn more about Mark at www.RebelBaseMedia.io

Apr 05, 202122:11
Monetizing Your Podcast pt. 1
Apr 01, 202108:42
The Power of Podcasting with Rob Greenlee

The Power of Podcasting with Rob Greenlee

On this episode we chat with one of the legends of podcasting, Rob Greenlee. He's one of the first-ever podcasters and created his first show back in 2004.

Rob is the VP of Content and Partnerships at Libsyn (LSYN) and current Founding Board of Governor Member and Former Chairperson of ThePodcastAcademy.com. and is a well-known evangelist of the podcasting industry and was inducted into the Academy of Podcasters Hall of Fame in 2017. Formerly served as VP, Podcaster Relations at Voxnext’s Spreaker and Head of Partnerships and Head of Content.

We talk about why podcasts are so powerful...

What makes a good show...

And how podcasters can create a successful and sustainable show.

You can find Rob on Twitter at @robgreenlee and on LinkedIn!

You can also listen to his show, 'New Media Show' at https://newmediashow.com/

Mar 29, 202125:52
Growing Your Podcast from Scratch: The Direct Connect Method

Growing Your Podcast from Scratch: The Direct Connect Method

Learn how you can grow your show from scratch with zero followers! On this episode of the 'Marketing Your Podcast show, Hector explains how you can use Instagram and LinkedIn to grow your podcast - even if you have zero followers.

This method also works great for established shows who want to create a greater sense of community with their listeners!

Follow/Favorite the Show to Get Our Newest Episodes!

Connect with me on LinkedIn - Hector Santiesteban!

For help marketing your podcast, go to www.AmplafyMedia.com

Mar 25, 202110:35
Create an Award-Winning Brand with Chris Do

Create an Award-Winning Brand with Chris Do

Chris Do is an Emmy award-winning designer, director, CEO and Chief Strategist of Blind and the founder of The Futur—an online education platform with the mission of teaching 1 billion people how to make a living doing what they love.

We talk about overcoming imposter syndrome, what it takes to build an incredible brand, and the future of podcasting!

To learn more about Chris, go to www.TheFutur.com



Mar 22, 202142:47
Growing Your Platform and Community

Growing Your Platform and Community

Today's episode is about creating a platform and growing your community.

Your podcast shouldn’t be the end of the road for your listener. Your podcast should open them up to a world of connections and possibilities. Your show is the place where you can create and sustain a connection with your audience. But you also want to provide a way for them to interact and engage with you and other listeners outside of your show. The connections you create with your listeners are crucial to sustaining your show. But the connections you create between your listeners will help you grow it.

For more ways to grow your podcast, visit www.AmplafyMedia.com

Mar 18, 202107:56
Your Celebrity Podcast Persona with Paul Tokgozoglu

Your Celebrity Podcast Persona with Paul Tokgozoglu

Learn the importance of creating your celebrity persona in order to grow your podcast. Paul Tokgozoglu, the COO of Podcast Powertrain, shares the components of creating a celebrity persona and how it can help grow and market your podcasts.

You can learn more about Podcast Powertrain at www.PodcastPowertrain.com

Mar 15, 202126:24
Podcast Marketing Checklist - Part 2

Podcast Marketing Checklist - Part 2

There's a lot that goes into launching a #podcast... and even more that goes into sustaining it..

Here are next things you need to do grow a successful podcast:

Listener Outreach -

Unless your show is already surging and experiencing the growth you’d like, you’re going to have to kickstart it. The best way to do that is to roll up your sleeve and (virtually) connect with potential listeners. You can find new listeners on the social media platforms we mentioned. Look for similar shows, influencers, or pages that create content and cater to your audience. Then reach and interact with those people. Like and comment on their posts, show up on their notifications and get them to check out your profile. If you’ve done all the right things, they'll find their way to your show.

Listener Database -

Cultivating a base of subscribers on your podcast is great, but those can be taken away at any moment. It can happen from an error or someone just deciding they don’t like your show. You don’t want to be at the mercy of those platforms to be able to reach your listeners. So it’s important to start generating your own database of listeners for your show. Then you can communicate with them about new shows or important updates. The most common way to be able to communicate with them is through email but text is very effective.


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Mar 11, 202108:12