Well, we were on a roll with this topic because we both got quite excited (in different ways, I'm just not as nerdy as Alex, and that's saying something!) so we made it into two Eps. Segmentation and targeting get more mentions, as do insomnia and vacuuming! You're welcome.
A quick intro to our handy podcast that will feature:
1) "Marketing Bootcamp" episodes to fill people in on what marketing is about and how it gets done
2) "Masterclass" episodes in which we will talk to practitioners and academics about what they know!
Give it a Listen!