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Gunz 'n' Holmes's Marketing For The Business Curious

Gunz 'n' Holmes's Marketing For The Business Curious

By Gunz 'n Holmes
Handy pod with:
1) "marketing bootcamp" episodes: filling you in on how marketing is done
2) "masterclass" episodes: talking to experts about what they know

Give it a listen! (that there is a "call to action" in marketer speak)
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Ep. 10 - Christmas ads 2020 - how do they work?
The UK specializes in Hollywood-budget Christmas ads. Why? And why are they so profitable? We have a chuckle picking it apart.
20:47
December 21, 2020
Ep. 9 - Money and the Internet
Who pays for all that stuff to be put up on the Internet? And is there an alternative to your eyeballs being up for sale?
32:02
November 5, 2020
Ep. 8 - More Digital Marketing
Well, we were on a roll with this topic because we both got quite excited (in different ways, I'm just not as nerdy as Alex, and that's saying something!) so we made it into two Eps. Segmentation and targeting get more mentions, as do insomnia and vacuuming! You're welcome.
32:15
October 9, 2020
Ep. 7 - Digital Marketing Part 1
To spam or not to spam? That is the question.  Note - other cooked meats in a tin are available, but none of them are digital!
25:31
September 23, 2020
Ep. 6 - Bootcamp: Memory and brands
How can we know what consumers will remember? The answer, it turns out, ties together a lot of the things we've been talking about these past few weeks.
31:58
August 22, 2020
Ep. 5 - Masterclass: David Peters on positioning
We started talking to an industry expert about value propositions and positioning, and he ended up taking us on a sharp left-turn into the mind-bending metaphysics of brands not existing. Goodness!
26:56
July 13, 2020
Ep. 4 - Bootcamp: Positioning
Not where you put things on a shelf, but rather where you put things in people's minds - a question that is key to selling... pretty much anything!
21:58
June 29, 2020
Ep. 3 - Bootcamp: Segmentation
Can you please everyone all the time? One of the fundamental questions every business has to face is WHO should we talk to? Even, who CAN we talk to?
33:47
June 23, 2020
Ep. 2 - Bootcamp: Core Benefits
One of the key ideas behind almost all marketing... It is discussed constantly, though rarely ever given a name. We do that here:
32:43
June 12, 2020
Episode 1 - the introducening.
A quick intro to our handy podcast that will feature:  1) "Marketing Bootcamp" episodes to fill people in on what marketing is about and how it gets done  2) "Masterclass" episodes in which we will talk to practitioners and academics about what they know!   Give it a Listen!
09:57
May 5, 2020