Marketing Secrets For Electricians

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Marketing secrets for electricians

and today I'm just giving you an update

as to what I'm doing we find

electricians need me we ran into a few

problems in the facebook what getting

blocked and that was very nice but

figured out that you could actually

switch so the block was on the ad

manager and not the Facebook page so

great you had manager and your backup in

business and this time we're going to

register it correctly so I don't have to

wait essentially two months for them to

approve it before you can start

appetizing so you haven't got your

Facebook page or manager account set up

I'd suggest you try and do that now what

I've come up with is I've been searching

for electricians we've got a couple we

had a couple jobs come in and say hey my

name a trician so that was awesome

wining electricians is kind of

challenging harder than I thought and

getting the electricians to respond

getting the customers to respond it's

quite a challenging mix but we are

making progress so hopefully have a few

interviews with electricians around

their area getting their skills and then

also require a couple inches

interviews coming up with electricians

and some other types of businesses that

can hopefully help us understand how to

run our electrical business a little

better and sharing their knowledge so

I'm looking forward to that that will be

coming up in a week or two now in the

last episode I talked about the growth

and what I came up with as I kind of

evolved this into a thing is I'm going

to give away the electrical work of $20

but you guys don't necessarily have to

give that work away so what do I mean by

that so basically I'm going to run some

ads I'm just going to do this all on my

own not on my own but just to get the

ball rolling because it takes time to

negotiate and talk all these rules and

everything out and just to build a

system itself takes a lot of work so

what I'm doing at the moment is building

the system which I can go into in a bit

later on but be the actual plan now is

is to build a giveaway funnel that is

going to propel a lot of leads through

this file and generate a lot of work at

a very cheap price so I'm gonna be

aiming for at least I would like 30

cents a lead but I reckon we get about a

dollar a lead so that'll be cool

if we can pull this off now if you want

to be a part of this you can go to

marketing electrician Nike nutrition

comm and click on giveaway and you'll

see what I've got there if you just want

to see what I'm doing I can I'm going to

be doing some like videos in depth like

here's how I set up yeah here's what I

do so if you want to just see that or if

you want to join in feel free I'm gonna

get the ball rolling in a week or two

once I've got everything set up we

should be able to hit play on the ads

and see the results start to trickle in

warm up the Facebook pixel do all these

things to kind of help

https://www.marketingelectrician.com/

Marketingelectrician.com

Marketingelectrician.com

https://www.marketingelectrician.com/

Marketing Electrician

Marketingelectrician.com

Marketing For Electricicans

Why TED Talk: https://youtu.be/u4ZoJKF_VuA
Book: Start with Why: How Great Leaders Inspire Everyone to Take Action
Customers dont buy what you do, they buy why you do it... 

trust... began to show when we see you are driven by something other than your own self gain.. with trust comes a sense of real value... value is the transfer of trust... which you have to earn why did we start doing this in the 1st place and what can we do to bring our cause to life the absence of why make decisions harder to make you want tbe customer to think which product do i want you to install not which electrician

http://marketingsecretsforelectricians.com/

Hey guys James Wrest here from Marketing Secrets For Electricians and today we're looking at the word FREE and it's a powerful tool that has been used for centuries essentially because it's effective people want FREE things they're attracted to that word... they get something for nothing in effect and it's used in businesses today if you look around online and just you know you drive around I'm sure you'll see a free advert get this free thing however electricians we use free in a different manner that is not very effective so I want to talk about that see what we can do to change that so let's look into it..

so I'm going to go back to when I was

running my own electrical business and

how I would use free in that business

and go from there so essentially the

free marketing or the free thing that I

would give out was a free estimate or

free quote so on the website get this

free quote and that was basically all

that I was going to give away for free

in return for the user contacting me now

while this was good and effective so it

was effective because I would arrive to

jobs and I would get the work because

other electricians would charge you know

50 100 bucks whatever it was just to

show up and give the customer an

estimate as to how much they're going to

be charged now that's like well I don't

even know if I'm going to go from from

the customers point of view they don't

know if they're going to go with you yet

they're still deciding and you're going

to charge them just to show up to tell

them how much you're going to charge

them it doesn't make sense in their mind

so by offering a free quote it gave that

opportunity to a get to know me the

electrician who I want who I was what I

stand for and then also give them a

price or an estimate that the job would

be X Y Zed and out for them and they can

then decide for themselves now they

downside for the electrician this is

where I see a lot of electricians

electrical sites web pages they're all

giving this free quote for estimate

which is great however the free thing is

costing us time which is our most

valuable asset yeah you can't get your

time back it's a toss costing you the

electrician time if they get three

quotes is then costing three

electricians you know three hours you

know is if it's twenty minutes they're

twenty minutes back and twenty minutes

to quote the job

you're wasting that's three hours of

time people have spent to give a

customer a

on a job and only one is ever going to

win the job so it's it's not the best

way to go about it and you also you know

you're consuming your fuel wear-and-tear

http://marketingsecretsforelectricians.com/

In the previous episodes, we've talked about

the customers and their problems and

today I'm just going to go through the

problems that I've come up we've all

researched and found and so you run

through them step-by-step so the first

one I think is well the most dominant

one is we don't show up or they don't

show electricians don't show up when

they say they would and this is for me

I've won numerous jobs just because I

was the electrician that showed up when

I would show up and this is like the

first step in the marketing it's like

doing what you say you would do if you

can't make it don't make the promises

and this is kind of where we can use

that in marketing so you can go hey if I

don't show up I'm going to give you 50

bucks like that might be the solution so

the customer knows well and that this

electrician if I don't show up I can do

and then you honor that and use that as

a testimony to help you with your

marketing so that's number one and see

how we're going problem

so Lou

and using that in the marketing this is

kind of a three-step process that I want

to go through number two is bad quality

of workmanship and I've also had this

I've had contractors or electrician

electrical contractors under me who have

done shonky jobs so the put up the

lights and it's just like crooked

sideways leaking water gets in you know

all these type of things and how the

customer call me up and go hey what are

you doing like like your guys come here

and he places all the lights the crooked

weak and wobbly and what do you do so

stalking the solution to this is

guaranteeing your work so reassuring the

customer all job held to a higher

quality of standard in your not how

people come back free of charge to do it

so that's kind of like having a

guarantee having testimonies having case

studies having references to back that

up so and then you can use this as your

marketing so you can go hey have you

ever had a shitty job done by

electrician well don't worry I've got

you covered we've got a warranty of X Y

Z but we also guarantee to do this if

you don't you know there's other things

just what can you use in your marketing

to help reassure or take that pain point

away from the customer next we have not

doing what they say they would do so not

doing what if I said I'm going to

install two powerpoints for 200 bucks

Marketingsecretsforelectricians.com

hey guys James rest here from marketing
secrets for electricians again and today
we're talking about marketing for
electricians and really where it all
starts what's the first thing you need
to know in order to start marketing so
let's look into that so here's what a
here a lot
how do normal electricians of like us
who are properly trained and licensed
who are not going to cheat and take
shortcuts and who are wanting to own a
successful electrical business how do we
compete against the big guys who own the
market share all the guys the charge
peanuts for an electrical job on top of
that we want to employ the best
electricians so we can get off the tools
and have plenty of time for other areas
of life that's the question
join me and follow along as we search
for the answers my name is change rest
and welcome to marketing secrets for
electricians so what's going on guys
today we're talking about marketing for
electricians and where you want to start
with so the very starting point is
understanding your customers so in a
previous episode we talked about Liz and
Fred who are our custom customers
avatars so they represent our dream
customer that we want to work with or
that they are our electrical business
wants to serve and this helps us decide
if we're making the right decision for
the customer so it takes that decision
off our plate because we go we can look
at it logically step back from a
third-party perspective and go okay dude
by me making this decision does it help
me serve my customer or does it take me
away from my customer what does it like
d-day the value I'm giving them so if
you haven't done that or I hope you've
got a list a visualization of who this
dream customer is in your head a
representation so it can help you make
those decisions now
you guys have the advantage of being
everyday connecting with your customers
to find out and you can use this to find
out what is
so in the online world it's a bit harder
you gotta go into forums you've got to
like dig deeper but if you've already
got a customer base and clientele that
you're already working with you'll be in
the house they'll be talking to you and
that will be asking you questions and
they'll be giving you their concerns
their pain points and you can take note
of these because these are the most
valuable things you actually trust me
can be giving you they're telling you
their problems and their businesses is
there to solve a person's problem and
you want to solve their electrical
problems and they're going to tell you
all about them because people like
talking about that problem so this is a
great opportunity for you to connect
with them and just take notes so when
they're saying something hey I don't
like this or hey this or hey that like
what your phone just write it down or
make a mental note just put it down
somewhere so you can review it when you
go to do your marketing training or as
green your your your copy or whatever it
may be so from that we're going to look
at the three main viewpoints view points
for lenses that we look we can look at
the electrical market so the electrical
market is the industry that you're
serving now it's like the electrical
industry as a whole so that's like the
most domestic commercial these are like
some niches of the electrical industry
so we're looking at three there's three
main lenses to look at it from and the
first one is health and then it's

https://walksofwisdom.com/

See the interview here: 

http://marketingsecretsforelectricians.com/

Hi guys thanks for tuning in and I'mhere with Shawn Olson today and we'regonna have a look at some marketingbusiness he's run over his family's beenin the roofing game for over 30 yearsbefore he went into market marketing andhe's been building funnels and manyother businesses since then hi Shawn howyou going hey good thanks for having meJames appreciate itno worries so we'll kick it off justgive us a little background aboutyourself about the business and whatyou're doing yeah yes like you mentionedmy family's had a local roofing businesshere for over 30 years we started backin 1987 when my dad and his brotheractually started Olson brothers roofingand so it was the two of them and veryshortly after my dad took it over andsort of ran it on his own for themajority of the company's life and as Igrew up I was always around roofing soit was a very normal thing for me to seeyou know compressors and guns and hosesand all of the stuff that goes into thatand the evolution of the business was acool thing to see running straight outof the back of my dad's truck where hehad to load the stuff in the back everynight and unload it so it didn't getstolen and trying to you know get hisstuff back from the pawn shops becausethe workers would take it at the end ofthe day and go sell it to my beer orwhatever it was until you know he got toa multi-million dollar organization atthe end with he's gone from like isolaoperated to having a few guys I'd nameyeah it's it's it's grown to acompletely different entity now andactually has been handed off a hundredpercent to my brother and so I wasinvolved in the the roofing game foronly a couple of years myself my historyis actually as a personal trainer so Iworked in gyms and when it came time formy dad to retire he said you know isthis something that you would like torun with your brother and I said wellI've never really been around theroofing game so I I tried it out andorder to do that I had to actually geton the roof I didn't get to start at thetop like most people think when youinherit a business you have to learn howit worksand so I did that sort of boots on theground or boots on the roof I guess andgot up there and and operated as anactual roofer for a couple of yearshelping to run the crew driving trucksand trailers and doing the whole nine sogot it got a real good feel for how itall works the ins and outs of theroofing game that's cool and then you'vemoved so you obviously moved on and andwent on to the marketing world what wasthe I guess shift that got you it's likeI don't really want to do roofing I wantto get into marketing and funnels andthis type of stuff yeah so as a personaltrainer I had to literally sell myselfnot as a prostitute but the services andmy value I had to you know convincepeople that I could help them and so Isort of was in that that world a littlebit got into the the online world ofmarketing through supplements and beingable to help people in other ways andcreated other small side businesseswhich led me to having to createwebsites and the funnels that you talkedabout or you know those series ofwebsite pages that walk the personthrough the sales process and was ableto you know get involved with thatand was introduced to a company calledclick funnels that I work for nowthrough a buddy of mine that I actuallydid marketing for with the supplementcompany that I worked with in previouslyand so yeah I've been working with thatcompany now for about going on fiveyears and has been a great transitionaway from roofing which is an extremelydifficult business it's very taxing onthe body to actually be the person doing really

Need help working out who the dream customer is for your electrical business?
Join the Facebook Froup here
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Watch as I create a client acquisition funnel for electricians. If you want to get free job leads when they are there you can go to
https://www.findelectriciansnearme.com and let me know where you are and what type of electrical work you do! 

hey guys James Wrest here from marketing secrets for electricians and today we're going to look at the goals for your marketing in your electrical business and also what this entails, is creating a client acquisition funnel and throughout the next days weeks months however long it takes I'm going to kind of be documenting this process of creating a client acquisition funnel for electricians and we're going to be running ads we're going to make in the funnel we're going to be understanding who our customer is and doing all the things involved and I'm going to give you a live kind of demo test run to see how it's done and hopefully generate some free leads for you guys so if you want to get involved in this you can actually contact me and let me know what area you're in and when we get leads inthat area I will send them your way sothis is the goal of what we're doing andwe're gonna start first off by goingt hrough the goals for your busines

How to become an electrician- >See the video -> http://marketingsecretsforelectricians.com/ 

Find what your audience is looking for -> https://neilpatel.com/ubersuggest/

Create great ad images -> https://www.canva.com/join/lips-metro-alligator

A review of the Facebook live I just did with Parker on How to become an electrician, the untold storied Professional Electricians NEVER Share Until Now!  

Great. So I just came off an interview with Parker and we went through his journey of how he became an electrician, so he started off you wasn't enjoying school. And then he worked through these series of events to get the skills and requirements in order to become the electrician that he is today. Now, this was a great story. However, what I want to touch on here is not essential, not the story you can go to marketing secrets for electricians, dot com opt in.

And I've put this story there for you guys to see if you're going to see the interview. Feel free to do that. But this is about the behind the scenes. So how do we come up with the title like How to Become an Electrician? Why specifically did I pick that title? And that is because, for example, what I did was I found out what Parker who's trying to serve. And then from there, I was like, okay.

So he's trying to serve people who don't know what they want to do or you're trying to serve people wanting to become electricians. So they're better at that type of point. So I went and used this type of topic awareness and went to suggest so you can go to movies, suggest you've tried that in Google is from Neil Patel and type in your keywords there or description. So if I typed in electrician or how to become electrician, what I discovered and there's a bunch of keywords like Illin It collectible partnership near me has three thousand people searching for that per month, but this one has like 11 eleven thousand.

I think it was people searching for how to become electricians. So this interview is basically us trying to target that. There is key words. And not only that, we know people are interested in this because there's that much traffic that's just in America around the world. There's like heaps more. And you can actually search your area and see how many people are searching in your particular country. So once I had that information as a matter of, okay, cool, we've got the title and that's kind of like the key word.

So that's like your page one. You're like major thing that Google is going to pick up when it ranks. Second, the kind of hook is the untold stories professional electricians never share until now. And this is like the subtext, which is kind of like curiosity. Dacia Yeah, like untold stories professional electricians never share. Well, this is also a true statement. How many electricians share how they became electricians? Would that help you stand out from your business?

If you on your about page, you had a video saying, Hey, I was once not electrician before and I found it frustrating with electricians or sharing your journey as to how you became that electricians and the frustrations you found about electricians so you can connect with your customers on that same level. So that's kind of the. The hook is getting that interest and making it like compelling to share a second. So that after we're done that the next bit.

http://bit.ly/ElectriciansMarketingChallenge

Every electrician wants traffic to their website....

Hey guys thanks for turning in I really appreciate it today we are talking traffic…. What do you need to do to get it?

Before we jump into that, I’ve just completed the first interview for the electricians master pack which was fun, they are a Family Owned Roofing company that have been in Business for 30…got some great insight there and I’ve also excited about a few more of the guests we will have coming up on the show!

I’m working hard to send some great content coming your way!

Also, if you want to talk marketing with me please visit our facebook group marketing secrets for electricians and I plan on starting to do some live Question & Answers and training, which will hopefully help you with your marketing specific to your company! ….

Did I mention that it will be FREE in the Facebook group, for now anyway, and I only have room for 1 session per  a week so If you want to get in and get something sorted jump in and ask!

Now back to Traffic…

How do you get....

Well you first need to put down your screwdriver and pliers, working on the job alone will not get you any traffic… however if you pull your phone out of your pocket and take a photo of the job, the house, your workmanship, van or even hit record and quickly say something like…

Hey guys James Wrest here from “My Electrical”

Today I’m in “New York” with Bob and we are installing some smart wiring so Bob can control his home from anywhere in the world, its some cool tech!

If you would like to see what smart wiring could do in your home, comment smart wiring below and I will send you our free 5 step guide to having a smarter home.

And that is it…. That took less than 30 seconds and you would have just created some content that is telling potential customers that….

1/ You’re an electrician in the New York area

2/ You install Smart wiring

3/ They can get a free gift from you.

I would even ask the customer there and then if they could do a testimony for you!

Now imagine if you did this for at least one job a day….

Quick maths on that, there is 52 weeks in a year and 5 working days a week…

That is 260 bits of content that people we use to evaluate your business before they contact you!

More people than ever are searching online for information on the product or servers before making a buying decision…

Let’s compare 2 websites one that has 260 bits of content that include all sorts of jobs, people, locations around town. The other just has the simple we list of we do

• Commercial and domestic new build and reform projects
  
• Fault finding
  
• Lighting upgrades
  

Note I literally just found that of an electricians website that was paying for ads on google.

Who would you choose the one with all this content or the one with a few line of what they offer….

https://marketingsecretsforelectricians.com/

Check out Parket Worths new blog at: https://thetradesguy.com/

I had a question come in form Parker Worth who is looking to help fellow tradesman better there lives…. so for fun, I thought I would answer his question here

First, of I would like to congratulate Parker for taking action, as most people especially nowadays with so much going on, and so many distractions, for example, there has been a study done that says we are seeing about 5000 ads per day compared to 500 ads in the 70’s that is 10 times the amount! That is crazy!

There is also a trend of people talking a lot about what they want to do, and then they talk some more but few actually take any steps towards what they are talking about…

Why… I think its because there is not enough pain or please to push them towards the goal… its just not that important enough to them… so great job for taking action its awesome to see and in my opinion the sooner we start blogging or producing some form of content, the fastest we start changing own lifes for the better!

Now lets look at Parkers question, just a quick note if you have a question you can go to marketing secrets dot com and send a text of voice message and we can answer it on the show…

So I will give you a summary of the question

Peter is looking to help fellow electricians and better their lives, and help people get into an apprenticeship.

To do this he has started a blog called the trades guy,

And the question is what would make the blog better..and what should he talk more about…

What would make this blog better?

My question to that is who is the blog intended for?

From what you said you have 2 targets….

1/ “Make electricians lives better”

2 “Getting people into apprenticeships”

Which is fine in the long run you can cover both topic, however each topic is focused  towards the same person at different stages of their electrical journey…

Let me say that again so it can sink in a bit,

Each topic is focused on the same person at a different stage in their electrical journey…

What do I mean by that…

I will use myself as an example…

and go back before I had my apprenticeship, I was in high school and thought of being a mechanical engineer but learn more towards an electrical apprenticeship because I didn’t want to spend another 4 years just study, I wanted to get in there and use my hand in a more practical way… plus I was not a fan of going into debt, and on top of that not having a job at the end of the study….

So once I had made the decision that being an electrician was the career path for me, side note I almost went on to become a boilermaker… stoked that I didn’t, as the electrical trade is so much better!

Anyway, my next steps were to go and apply for as many electrical apprenticeships as I could find…

• Such as,
  
• small domestic electrical companies,