Marketing and the Sales Guy

This podcast was recorded in December with Jeremiah Su from Superminted - a brand mangement agency and we are going to talk about Social Media Marketing. Some of the questions we discussed include the following:

-What are the main differences between B2B and B2C social media marketing?
-How do you determine which social media channels to use for a B2B brand versus a B2C brand?
- What are some common mistakes that B2B companies make when it comes to social media marketing?
- How can B2B companies measure the effectiveness of their social media marketing efforts?
- What are some best practices for creating content for B2B social media marketing?
- How important is it for B2B companies to engage with their followers on social media, and how can they do so effectively?
-How do you balance promoting a B2B brand on social media with providing value to your audience?
-How do you stay up-to-date with the latest trends and changes in B2B social media marketing? If you want to connect with Jeremiah see the link below:

On the podcast today I am joined by Laura Kantor from the Climate Club and we are going to talk about Marketing and Sustainability. Some of the questions we discussed include the following:

• What is sustainability marketing and why is it important?
• How can sustainability marketing help attract and retain customers?
• What are some examples of sustainable marketing initiatives
• How can the impact of sustainability marketing be measured
• How can sustainability marketing impact a company's business goals?
• How can sustainability marketing impact customer behavior?

If you want to connect with Laura see the link below:

On the podcast today I am joined by Cath Brands, CMO and Innovation Officer at Flintfox and we are going to talk about the importance of pricing and pricing platforms. Some of the questions we discussed include the following:

• How do pricing platforms help companies and why are platforms so important?
• What types of companies or industries benefit most from pricing platforms?
• How do you measure the success of your pricing platforms?
• How do you ensure the security of sensitive pricing data?
• How challenging is pricing using multiple channels
• What are the benefits of rebate programs and what are some of the key challenges
• How does margin management fit into pricing and rebate discussions?
• How do you maximize margins during sales seasons?

If you want to connect see the links below:

On the podcast today I am joined by James Maclean-Horton from the Kids Club Early Childhood Learning Centres and we are going to talk through a variety of marketing topics - a real Q and A session. Some of the questions we discussed include the following:

• Should marketers become specialists with key skill sets or become more generalists?
• What kind of marketers should recruiters/CMO’s look for, what are the key skills or attributes they should be on the look out for?
• How should marketers use technology
• The recession word! How should marketers change their marketing when in a possible recession?
• Is traditional lead generation on the decline in B2B marketing?
• How do you really build trust in the more professional/cynical world of B2B marketing?
• What can B2B marketers learn from B2C marketers?
• How relevant is ABM now for B2B markers less or more so?

If you want to connect with James see the links below:

On the podcast today I am joined by Mark Tovbis from Mutinex and we are going to talk about Marketing Mix Modeling. Some of the questions we discussed include the following:

• What is marketing mix modelling and how might it have changed from when marketers first came across the idea?
• What key data sources should I use for my modelling?
• What are the challenges involved in collecting data and what best practices would you advise?
• Is it only for performance marketing or is it relevant for branding measurement too?
• What are the current and future challenges of marketing attribution and what role can MMM play?
• What are some of the challenges companies have in implementing MMM

If you want to connect with Mark or find out more about Markering Mix Modeling or Mutinex see the links below:

On the podcast today I am joined by Julian Lumpkin from SuccessKit and we are going to talk about how best to use case studies. Some of the questions we tackle include the following:

• What are the specific benefits of using case studies?
• What are some of the common mistakes marketers make with case studies?
• How do you choose the right case study to use? What are the key elements of a good case study?
• How do you create a compelling narrative for a case study?
• How important today is it to include proof points, metrics in case studies and how easy is that to do.
• How do you incorporate case studies into your sales and marketing strategy?

A discussion with Phil Johnson, Founder of Master of Business Development Inc. We discussed the topic of Emotional Intelligence, here are some of the questions I posed to Phil:

What is Emotional Intelligence and why is it important? 

How is it developed and can anyone develop their emotional intelligence? 

What’s the difference between EQ and IQ? 

What are the benefits of emotional intelligence? 

How might it be important to marketers in terms of how they use it in their role from day to day - communicate with prospects but also how it might help their career? 

What are the main barriers that hinder the development of emotional intelligence? 

Can emotional intelligence guarantee personal, career and corporate success? 

Who are some companies that are using EQ to obtain remarkable results?

A solo podcast today on the topic of purpose and marketing in B2B

Everywhere you look now purpose is becoming an important part of the message brands are communicating

We are told that the modern consumer cares about the environment, social and governance issues - ESG

They care so much it impacts their purchasing decisions and brand choices - which brands they buy, care about or follow

Especially modern consumers - the  millennials and younger, the  Gen Z or future groups of consumers - the purpose generation

So maybe purpose is now or is becoming an important factor for B2B marketing - let's discuss.

A solo episode this time where I review two articles on Sales & Marketing alignment and give my own views. I cover some of the following topics:

- A checklist of ideas that aim to help  sales and marketing alignment

- Practical ideas for sales and marketing teams to use

- A discussion on social selling and the role that plays.

- Some uncomfortable truths about sales & marketing alignment

Here are links to the two articles I discussed in the program:

Hubspot article by Carolina Samsing: 

An interview with Cristina Viscasillas from the media agency Carat based in Singapore. Today on the program we talk about all things programmatic advertising and cover the following topics:

- What parts of the marketing funnel are best suited to programmatic?

- Targeting - How targeted can you be? How targeted should you be?

- What size and kind of companies could best utilize programmatic?

- What about brand safety?

- What does the future hold for programmatic in the next few years?

Cristina suggested a few sources to find out more about programmatic advertising, including the following:

An interview with Piyachart Isarphakdee (Arm), CEO at Brandi - a brand consulting firm based in Bangkok, Thailand.

We cover a fair few topics in this episode so I have listed out so of the main items we discuss:

Brand centralisation - Not just about profit, but shared values, the three P's: Profit, People & Planet

Brand 4.0 - The four stages: 1. Industrialisation (Products/Services), 2. Information (Greater customer personalisation), 3. Social (Shared community values), 4. Transformation (The consumer is in charge)

How to cope with Covid-19 - Focus on operations for sure, but think about changing mindset to value based and seek new opportunities

The Brandi approach - Above the ocean strategy

How can a brand develop purpose - Pick one of the 17 global Social Development Goals, the one that makes most sense for your brand.

Brands with negative perception - Improve your process in some way that creates something positive or separate product and brand and do some good with your brand and produce a net positive impact.

A discussion this week with Ty Yaffe from Luxu Technologies on a variety of sales & marketing ideas including:

- Video messaging

- Multi touch marketing attribution

- Marketing mix modeling

- How to experiment with your marketing

- Facebook shops and shopify: making it easier yor your customers

An interesting discussion on the nature of  webinars and virtual events with Rohan Chandhok, Marketing Director at Oracle Asia Pacific.

Rohan talks about rethinking how we view virtual events, how to prepare content, how to differentiate events, how to really engage audiences and ways to promote events. Rohan has a great deal of practical experience in these areas and some really insightful ideas.