Marketing in the Raw with Adam Helweh

By Adam Helweh

Are you ready to expand how you define the practice of marketing and your vision of where it's headed? Adam Helweh, CEO of digital marketing agency Secret Sushi, interviews industry experts and innovators to learn how to be better marketers in a digitally connected world. We’ll also venture off the beaten path, exploring new ways to build customer relationships, emerging technology, and industry trends impacting your marketing's success. Let’s go!

Find this episode insightful? Subscribe, rate, and share this podcast so we can produce more. Follow Adam @adamhelweh or visit www.secretsushi.com.

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Do Your Best Work by Crushing Your Inner Imposter feat. Amber Naslund | EP. 19

Marketing in the Raw with Adam HelwehSep 30, 2020

00:00

36:36

The Fractional CMO Advantage feat. Karen Hayward | EP. 35

Karen Hayward is a seasoned marketing executive, having spent two decades at Xerox Canada as the VP of marketing.

Over the last 7 years, she's set her sights on helping mid-market companies accelerate their growth as a managing partner at Chief Outsiders where she uses her skills to pair companies with experienced fractional marketing executives. She's also the author of "Stop Random Acts of Marketing: Deliberate & Practical Growth Strategies for Mid-Market CEOs".

Find this episode insightful? Subscribe, rate, and share this podcast so we can produce more. Follow Adam @adamhelweh or visit www.secretsushi.com. | Music by mogillaguerrilla@gmail.com IG: @mogilla_guerrilla_beatz

May 27, 202142:32

Show me the Data! Interactive Data Visualization feat. Jesse Thomas | EP. 34

Jesse Thomas is the founder of award-winning JESS3, a creative agency that specializes in data visualization. He's worked with Fortune 500 giants, media empires, and start-up power-houses with their expertise at telling good stories through visualizing data. Jesse tells me where he gets fresh ideas and shares use cases for marketing your company using interactive data.

May 20, 202101:08:05

How to Run an Effective Content Marketing Team Like a Well Oiled Machine feat. Xenia Muntean | EP. 33

Xenia Muntean is the CEO and founder of Planable, a content review collaboration platform used by over 5,000 teams at brands like Jaguar, Land Rover, Viber, Siemens and United Nations. We talk about how effective content marketing teams can produce great content.

Apr 29, 202136:21

The Next-Gen in Branded Virtual Experiences is Here feat. Billy Flick | EP. 32

Billy Flick is a senior account director at Pinnacle where he's been helping businesses create memorable brand experiences in the physical world. In this episode, we will talk about how he's taking his know-how into the virtual world. He shares new ways that businesses are breaking out of the mold of physical events by crafting compelling branded virtual experiences.

Apr 21, 202146:07

Are You Kidding? Using Humor to Connect with Customers feat. Kathy Klotz | EP. 31

Adam talks with the wonderfully smart and funny, Kathy Klotz Guest.

Kathy Klotz-Guest is a story-telling and creativity strategist, keynote speaker, author, and improv comedian. She shares how businesses can use humor to connect with your customers. We talk about the role of humor in marketing and the most common reason businesses fail to inject humor into their marketing.

Mar 12, 202152:14

Marketing in an Omnichannel World feat. Noz Urbina | EP. 30

Today we get to talk with the super-smart, omnichannel expert himself, Noz Urbina. Noz is a content and customer experience consultant and co-founder of OmnichannelX where experts on content, design, governance and systems share the key elements that make or break omnichannel marketing success.

Mar 05, 202147:47

Bringing Brilliant Ideas to Life feat. Carla Johnson | EP. 29

Adam talks with the brilliant, Carla Johnson. Carla is a storyteller, speaker, prolific author, and an expert in customer experience, story-telling, and content strategy. She gives us a taste of her wonderful new book called "RE:Think Innovation: How the world’s most prolific innovators come up with great ideas that turn into extraordinary outcomes". In this episode, she shares the key to unlocking innovation and bringing brilliant ideas to life.

Feb 26, 202156:38

Keeping Business Moving When Human Things Happen feat. Gini Dietrich | EP. 28

In this episode, I chat with Gini Dietrich who is the CEO of Arment Dietrich and author of the book, Spin Sucks – Communication and Reputation Management in the Digital Age

Gini shares what it means to be a business leader when human things happen. She tells the story of how a major life change created unexpected challenges and how she rolled with the punches to keep her business on track and her clients happy.

Dec 25, 202025:37

Sharing Your Origin Story: Brand Storytelling and Building Customer Trust feat. Scott Monty | EP. 27

Scott Monty is a strategic communication and leadership coach and advisor who helps the C-suite embrace better communication with timeless and timely advice. He spent 6 years at Ford Motor Company as their first Global Head of Social Media & Digital Communications where former Ford CEO Alan Mulally called him "a visionary." Scott sheds light on how to build customer trust through the lens of strategic brand storytelling.

Dec 18, 202049:40

Tearing Down the Barriers Between Who You Are Personally and Professionally feat. Ted Rubin | EP. 26

Ted Rubin is a social marketing strategist, speaker, and the CMO of Photofy. He is the author of four books, including "Return on Relationship" and "The Age of Influence: Selling to the Digitally Connected Customer." Ted shares what he says is his secret to building lifelong connections with his community.

Dec 14, 202046:53

Enabling a Contactless Customer Experience feat. Robert Scoble | EP. 25

Robert Scoble returns to talk with me about the technology that's been making it easier for customers to navigate the pandemic. How will the rapid adoption of technology change the customer experience in the long run? Listen in.

Well-known industry futurist Robert Scoble and I discuss how industries are moving towards an even more in-depth understanding of how consumers behave. He shares his deep insights into how emerging technology is changing customer expectations and how the business world is adapting with the help of technology.

Robert Scoble, a technology futurist and co-author of "The Infinite Retina: Spatial Computing, Augmented Reality, and how a collision of new technologies are bringing about the next tech revolution." as well as "The Fourth Transformation: How Augmented Reality & Artificial Intelligence Will Change Everything". He's interviewed the world's top innovators and entrepreneurs, from Mark Zuckerberg to Tony Hsieh, granting him an insider's look at how business and technology collide.

Dec 08, 202001:23:35

Eye on the Prize: Simplifying Digital Marketing Measurement feat. Jason Falls | EP. 24

Jason Falls is a well-known early adopter and keynote speaker in the social media marketing space. He's currently the director of digital and social strategy at Cornett and the founder of one of the earliest social media marketing blogs, socialmediaexplorer.com. He's also the co-author of "No Bullshit Social Media - The All-Business, No-Hype Guide to Social Media Marketing" as well as "The Rebel's Guide to Email Marketing."

Nov 20, 202049:56

The Truth About When Customers Google Your Brand feat. Jason Barnard | EP. 23

Businesses often spend a lot of effort trying to rank well for keywords related to WHAT they sell, but they often overlook the opportunity to rank for WHO they are. But you might be missing more than you think by not paying more attention to your branded search results. Jason Barnard is the founder of Kalicube where he shares his insights from tracking over 75,000 branded search engine results pages.
Find this episode insightful? Subscribe, rate, and share this podcast so we can produce more. Follow Adam @adamhelweh or visit www.secretsushi.com. | Music by mogillaguerrilla@gmail.com IG: @mogilla_guerrilla_beatz

Nov 13, 202001:03:55

How Wellness Technology Reveals Where Customers Heads Really Are feat. Jeremiah Owyang | EP. 22

Jeremiah Owyang is the co-founder of Kaleido Insights, a company that distills business insights from the chaos of technological change. He discusses emerging trends in the booming wellness tech industry and the opportunities it reveals for brands looking to create deeper connections with their customers.

Oct 30, 202030:11

How to be a Creative and Sexy Marketer feat. Courtney Smith Kramer | EP. 21

Today I talk with Courtney Smith Kramer. She is the co-founder of H2H Companies where she and her husband turn business leaders into human leaders.

We talk about her new book "Be Your Creative Sexy Self: Humorous Stories to Help You Live a Happier Life." We discuss why ego is the creativity killer and how to create the best conditions to solve deeper problems.

Did you find this episode insightful? Subscribe, rate, and share this podcast so we can produce more. Follow Adam @adamhelweh or visit www.secretsushi.com. | Music by mogillaguerrilla@gmail.com IG: @mogilla_guerrilla_beatz

Oct 23, 202043:21

Virtual Events: Redefining Your Event Marketing Strategy feat. Brian Fanzo | EP. 20

Brian Fanzo is a digital futurist keynote speaker. In this episode, he holds nothing back as he shares how businesses can redefine their event marketing strategy in a world where most industry events have gone virtual.

Oct 09, 202001:01:08

Do Your Best Work by Crushing Your Inner Imposter feat. Amber Naslund | EP. 19

Do you have an underlying feeling or subconscious narrative that continually overshadows all of the valuable work you do? You feel as though you are faking it and that someone, at some point, is going to expose you as a fraud. According to Amber Naslund, Senior Content Consultant at LinkedIn, if you feel like this, you may be experiencing an affliction referred to as 'Imposter Syndrome'. Many high-profile leaders, executives, and even celebrities have publicly declared their own struggles with imposter syndrome.

Amber shares a few of the ways she tackles her imposter syndrome over the years as an author, speaker, and respected marketing industry leader.

Sep 30, 202036:36

Your Cheat Code for Market Research and Audience Intelligence feat. Rand Fishkin | EP. 18

Rand Fishkin has been a trusted voice in the digital marketing space for over a decade. I’m super excited to talk with him during this episode. He's the CEO and co-founder of Sparktoro, a market research and audience Intelligence tool. You may know him as the former co-founder and CEO of Moz one of the top SEO software companies in the world where he also hosted his very popular whiteboard Friday talks. He’s also the author of Lost and Founder: A Painfully Honest Field Guide to the Startup World.
Find this episode insightful? Subscribe, rate, and share this podcast so we can produce more. Follow Adam @adamhelweh or visit www.secretsushi.com. | Music by mogillaguerrilla@gmail.com IG: @mogilla_guerrilla_beatz

Sep 25, 202001:00:58

How Marketing Content Will Need to Evolve feat. Val Swisher | Ep 17

Val Swisher is the CEO of Content Rules, an industry leader in content strategy company. After 25 years at the helm, she ought to know a thing or two about great content. Val shares why marketing content has to learn from technical content and rise to the occasion to provide more personalized experiences. She illustrates how to get started in this episode. Find this episode insightful? Subscribe, rate, and share this podcast so we can produce more. Follow Adam @adamhelweh or visit www.secretsushi.com. | Music by mogillaguerrilla@gmail.com IG: @mogilla_guerrilla_beatz

Aug 22, 202045:44

Can You Hear Me now? Podcasting, Smart Audio, and Digital Audio Consumption feat. Tom Webster | Ep 16

My guest this episode is Tom Webster, Senior Vice President, Strategy and Marketing, at Edison Research. He's one of the top experts in digital media, focusing on audio and the co-author of The Infinite Dial, the survey of record in the digital audio space for over 21 years.

Aug 15, 202045:08

Hold ‘em or Fold ‘em? Using AI to Evaluate Your Marketing Effectiveness feat. Chris Penn | EP. 15

Chris Penn, co-founder of Trust Insights, talks with us about the power of AI-driven attribution. He shares how AI enhances marketing attribution data to more accurately identify where to credit marketing channel success.

Aug 08, 202041:44

True Digital Transformation Starts Here feat. Scott Abel | Ep. 14

Scott shares with me why right now we are witnessing the perfect storm for business transformation. He explains How businesses are missing the mark on true digital transformation and how, for marketers, digital transformation may be disruptive in ways you didn't realize.

Scott Abel is known as the Content Wrangler. His blog, thecontentwrangler.com is a popular destination for communication pros seeking information about content management strategy. He is a content strategist who helps companies improve the way they author, maintain, and deliver information to those who need it.

Aug 01, 202032:39

The Future is Coming: How Emerging Tech is Redefining Customer Expectations feat. Robert Scoble | Ep. 13

Jul 29, 202059:04

Tapping into the Primal Brain within Each Customer feat. Tim Ash | Ep. 12

In this episode Tim Ash talks with me about evolutionary psychology, why should marketers care about it, and how the adaptations our primal ancestors used to survive in the earliest days of life on earth still live on and impact customer behavior to this day.

Tim Ash is a sought-after international keynote speaker and acknowledged authority on evolutionary psychology and digital marketing.

He ran digital marketing agency SiteTuners for almost 20 years where he worked with clients like Google, Nestle, Facebook, Expedia, Cisco, Siemens, and many more. He's the author of two bestselling books on Landing Page Optimization as well as his new book "Unleashing Your Primal Brain: Demystifying how we think and why we act “.

Jul 25, 202031:31

Better, Faster, Stronger: Rethinking Your Customer Experience in 2020 feat. Jeannie Walters | Ep. 11

In 2015, Forrester's customer experience practice stated, "Customer experience drives revenue when customer loyalty drives revenue." A great customer experience creates loyal customers that stay with you longer, buy more often, and recommend you to others.

Businesses who want to survive now and beyond COVID need to deliver a stellar customer experience. Jeannie Walters, founder and Chief Investigator of Experience Investigators, shares why amidst changing customer behavior caused by the pandemic, businesses may need to rethink how they deliver their customer experience and where to start.

Jul 18, 202040:27

The Past, Present, & Future of Interactive Media feat. Marc Canter | Ep 10

My guest Marc Canter is a digital toolsmith and CEO of Instigate. A pioneer in the realm of digital and interactive media, he was an original co-founder of Macromedia, the maker of early interactive digital publishing tools such as Director and Flash.

Marc gives me the inside story about the early history of digital content publishing and interactive media. We take a dive into how the evolution of modern media platforms hold the key to how interactive media will be consumed and how brands can get in on the action.
Find this episode insightful? Subscribe, rate, and share this podcast so we can produce more. Follow Adam @adamhelweh or visit www.secretsushi.com. | Music by mogillaguerrilla@gmail.com IG: @mogilla_guerrilla_beatz

Jul 11, 202052:28

The Art of Authentic Communication | feat. Kate Bradley Chernis | Ep 9

How do you make an emotional connection to your audience without sacrificing professionalism in your brand? My guest Kate Bradley Chernis, former radio DJ and current founder of TryLately.com, says authenticity is the key. She's not the only one that thinks so. According to a Stackala report, 86% of consumers indicate that authenticity is critical to their decision to align with a particular brand. Kate and I discuss the key to creating lasting, authentic connections that impact your company’s bottom line. Find this episode insightful? Subscribe, rate, and share this podcast so we can produce more. Follow Adam @adamhelweh or visit www.secretsushi.com. | Music by mogillaguerrilla@gmail.com IG: @mogilla_guerrilla_beatz

Jul 08, 202037:44

Predicting Your Marketing Future in Unpredictable Times | feat. Katie Robbert | Ep 8

At this current moment, the world is in a pretty unpredictable place. In the midst of a global pandemic. Compounded by lockdowns and social unrest, it feels tricky as a business leader to know how to plan our marketing efforts when there are so many unknowns.
My guest is Katie Robbert, CEO of Trust Insights, a leading data analytics firm that helps companies transform their data into useful valuable insights and actionable strategies.
Katie shares a possible solution for all this unpredictability - predictive analytics.

Jul 04, 202050:09

Founders are from Mars, Marketers are from Venus | feat. Todd Wilms | Ep 7

I invited my friend, Todd Wilms, Founder of FoundersPlace.co and author of Beyond Product – How Exceptional Founders Embrace Marketing to Create and Capture Value for their Business, to talk about how important it is for founders and marketers to understand each others’ real needs and desires in order for the business to generate maximum success.
Find this episode insightful? Subscribe, rate, and share this podcast so we can produce more. Follow Adam @adamhelweh or visit www.secretsushi.com. | Music by mogillaguerrilla@gmail.com IG: @mogilla_guerrilla_beatz

Jun 27, 202033:21

Influencing B-to-B Customers with Influencer Marketing | feat. Ursula Ringham | Ep. 6

According to ZoomInfo, influencer marketing content can deliver up to 11x the ROI of a traditional digital campaign. Those are some pretty compelling numbers.
My guest in this episode is Ursula Ringham, the Head of Global Influencer Marketing at SAP - one of the world's leading producers of software for business processes management. Ursula shares her thoughts on what makes for a good influencer marketing program and her experience finding the right influencers to partner with.
Find this episode insightful? Subscribe, rate, and share this podcast so we can produce more. Follow Adam @adamhelweh or visit www.secretsushi.com. | Music by mogillaguerrilla@gmail.com IG: @mogilla_guerrilla_beatz

Jun 20, 202037:26

Small Shifts That Make a Big Impact | feat. Bryan Kramer | Ep. 5

Pivot, evolution, shift ... whatever you call it, change is inevitable. It's wonderful when change happens under your control and the best of circumstances, but we don't often have this benefit. The events of 2020 have turned the world on its head. Marketers and business leaders, like all people, are being forced to adapt more rapidly than they could have ever anticipated.
My guest is an acclaimed marketing leader, executive performance coach, and a great friend. He's the author of two books, "There Is No B2B or B2C: It's Human to Human #H2H" and "Shareology: How Sharing is Powering the Human Economy." We talked about the pace at which change happens, how the events of 2020 are accelerating the inevitable, and how sometimes a small shift is all it takes to make a big impact.
Find this episode insightful? Subscribe, rate, and share this podcast so we can produce more. Follow Adam @adamhelweh or visit www.secretsushi.com. | Music by mogillaguerrilla@gmail.com IG: @mogilla_guerrilla_beatz

Jun 06, 202045:50

Marketing Technology: How Many Marketing Tools is Too Many? | feat. Scott Brinker | Ep. 4

While the possibilities with MarTech (marketing technology) and how it can enhance marketing efforts are endless, that potential can also lead to an endless loop of questions and confusion. Especially when it comes to implementation and integration.
Our guest this week played a major role in curating this vibrant ecosystem of tools and resources. Scott Brinker is the creator of chiefmartec.com, the mind behind the MarTech conference, the VP of Platform Ecosystem at HubSpot, and the author of “Hacking Marketing.” He’s witnessed the bridging of the gap between these two worlds and is a foremost expert on the subject. And he’s got a lot to say about how to integrate tools like these most effectively.
Find this episode insightful? Subscribe, rate, and share this podcast so we can produce more. Follow Adam @adamhelweh or visit www.secretsushi.com. | Music by mogillaguerrilla@gmail.com IG: @mogilla_guerrilla_beatz

May 26, 202046:33

Two Lies and a Truth About Content Marketing and Making It Truly Profitable feat. Robert Rose | Ep. 3

Almost every company seems to be producing content, but few are doing it in a strategic or profitable way. Robert Rose, founder of The Content Advisory – the strategic services arm of the preeminent authority on content marketing, The Content Marketing Institute – has a lot to say on this topic. In this episode, we discuss the not-so-secret, secret to making content marketing profitable.
Find this episode insightful? Subscribe, rate, and share this podcast so we can produce more. Follow Adam @adamhelweh or visit www.secretsushi.com. | Music by mogillaguerrilla@gmail.com IG: @mogilla_guerrilla_beatz

May 26, 202044:48

How Augmented Reality Is Reshaping the Way Customers Experience the World feat. Irena Cronin | Ep. 2

Apple, Facebook, and Microsoft are just a few of the companies investing billions of dollars into augmented reality. But why? Irena Cronin from Infinite Retina joins me to share why spatial computing is about to change how customers experience the world. Find out why companies big and small are vying to build a presence in this space and why it will change how businesses interact with their customers once it catches on.

May 26, 202041:18

Why Business Leaders Should be Building Mindful Teams | feat. Janet Fouts | Ep. 1

Our good friend Janet Fouts, CEO of Tatu Digital Media and a mindful social media coach, talked with Adam about the power of mindfulness in business. Janet shares how leaders can incorporate it into our management style and the impact it has on the team and the bottom line.
Find this episode insightful? Subscribe, rate, and share this podcast so we can produce more. Follow Adam @adamhelweh or visit www.secretsushi.com. | Music by mogillaguerrilla@gmail.com IG: @mogilla_guerrilla_beatz

Jan 20, 202041:55