Marketing is Mandatory ™

Marketing is Mandatory

By Kenny Briscoe
Are you struggling with which social media platforms to use for your business? Are you using Facebook, Instagram, Twitter, Snapchat, or LinkedIn and not seeing real results in your business that match the time, effort? Well, don't worry. You're not alone. Marketing is Mandatory® is your lost instruction manual for "How to Successfully Use Digital Marketing to Grow Your Business." Each week Kenny discusses online marketing strategies and tips that you can use to get more real customers and create more profits in your business, so you can have the freedom to do the things you really love.

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The 4 Mindset Blocks that are Keeping You Broke!
In this episode I explore the 4 biggest mindset blocks that stop entrepreneurs and business owners from taking actions, growing their business, moving forward and making money.
July 26, 2019
5 Proven Proven Strategies You Can Use to Build Your Email List.
5 Things You Can Do To Build Your Email List. 1. Create a Lead Generation Offer Develop a free ebook or whitepaper and host it on a landing page that asks visitors to provide their email address in order to download it. This is called a "gated offer." 2. Promote an Online Contest Use your social media accounts to host a free giveaway in exchange for contact information. Encourage entrants to click through to your website and sign up using their email address. • Wishpond • Thivehive • 3. Create or Reference a Free Online Tool or Resource. Free online tools make your users' lives easier, and all they have to do is sign up with their email address. You can link to one but require an email address to send the subscriber the list. • Mortgage Broker, could offer a Rent vs mortgage calculator • A Consultant, who Provides College Scholarship Assistance to parents of High School Juniors and Seniors could offer a College loan calculator • Travel Agent, could offer a Travel budget calculator - Travel agent • Head-Hunter or Recruiter, could offer a Cost of living by state calculator   4. Promote an Offer Through Facebook that Requires an Email Address. Promote content on your Facebook Timeline that your followers can sign up to access. Be sure to add social sharing buttons to the landing pages and thank-you pages you send them to so you encourage your leads to share those offers with their own networks. 5. Create 'Bonus' Content. Not all gated content is worth it to a website visitor. In order to gain their interest, you need to give them free content first. Start with a blog post that offers beginner advice on a subject, then offer "bonus" content with more advanced tips that they can access by submitting their email address via a landing page. • ConvertKit • MailChimp • Active Campaign • Constant Contact • Aweber
July 9, 2019
Why You Should Begin Building an Email List in Your Business Today!
Increase Your Sales in Your Business By Consistently Building an Email List! If you are starting or currently running an online business you must continually be email list-building.  Your email list is one of the primary drivers of revenue. Email is the surefire way to create intimacy and build relationships with your potential customers. Email is the most efficient way to build trust. In fact, I would say email builds a deeper level of trust, because you can personalize it.  Each Day It's Get's More Difficult to Cut Through the Noise of Social Media to Reach Your Target Customer. The fast moving, every changing, cluttered with ads, social media feeds on Instagram and Facebook are not the place to build relationships. Social Media is where you build awareness. For the average business owner, it's too expensive to produce high quality videos daily. So the high levels of engagement that we used to get with simple image posts, today is only achieved with paid ads. So Idea of continuous posting is really a shotgun approach to marketing and acquiring customers. "Shotgun," meaning "Spray and Pray."  With this approach you hope you message lands in the feed of your potential customer.  You Can Build Trust, Nurture Customers, and Build Your Brand When You Have An Ever-growing Email List When you send an email, it's personal. Because your recipient requested (opted-in) to recieve emails from you.  Your email messages become opportunities to have conversations with your prospect. When you deliver value to your reader over email,  the will obviously anticipate your next email, expecting value again. As you become valuable your reader will want to reciprocate.  You will give them the opportunity to reciprocate through purchasing your products.  If your reader has been receiving value for free over email. Then an offer to continue to deliver more of what they have benefited from, will surely compel them to open their wallet. Have a question? Maybe you have a business or marketing problem you want my thoughts on?  Click this link and record a message.. I will respond with answer. I may play your question in on the next episode and answer it for you. Don't forget to leave your first name and email address. (I promise won't publish your email address)  CLICK HERE TO RECORD YOUR QUESTION AND I WILL ANSWER
July 2, 2019
Hitting Your Business Goals in 2019 with one D.R.E.A.M.
In this episode of the Marketing is Mandatory podcast I discuss how I hit my business goals in 2018 using the D.R.E.A.M. formula. Winding down for this last year, I can remember around this time last year, when I was able to set most of my goals for my business for 2018. Surprisingly I was able to reach most of them. I did it through using a formula I created.
December 31, 2018
Ep. 03: How to Start and Brand Your First Podcast!
It’s the third installment of the Marketing is Mandatory podcast I’m speaking about starting your first podcast and branding it to stand out in your niche.
December 6, 2018
Ep. 02: Everybody is Not Your Customer & The 5 Reasons to Market Your Business Online
In this episode, I discuss how set up your business for success in digital marketing. Knowing your perfect customer is the most important information needed to be successful when you begin to market your business. I discuss why and give a perfect customer worksheet for you to download and use to identify your perfect customer. Next, I discuss the 5 reasons you should be using digital or online marketing in your business. Those 5 reasons are; Traffic, Targeting, Cost, and Measurement, and it's Repeatable.
November 9, 2018
Ep. 01: Why Every Entrepreneur Needs to Listen to this Podcast
The first episode of Marketing is Mandatory ™. A podcast dedicated to teaching entrepreneurs, marketing professionals, coaches, and consultants the step-by-step strategies for marketing their business online to acquire more customers and generate more income.
November 8, 2018
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