Digital Brand Envy

Anyone who is a real-estate agent or has worked with a real-estate agent knows that motivated seller leads are kind of the “holy-grail” result when it comes to marketing.

Real estate seller leads give agents connections to people who are interested in selling their property, and generally when we say LEAD we mean the agent is able to collect the information of that interested person, ideally email address AND phone number. By filling an agent’s sales funnel with motivated seller leads, agents and brokers can increase their opportunities to make sales and close deals.

Whether you ARE a real estate agent or you market for them OR if you own really any type of business that relies on a flow of incoming leads and customers to survive then this episode is definitely for you. That’s right- ANY business owner can get a ton of value from this episode.

Typically BUYER leads are pretty easy to come by. You stage a home nicely, get some professional photographs or even video and throw them up on your website and social media and whatever listing sites you utilize and you can expect leads to come in pretty quickly, of course depending on the state of the market, time of year, etc.

SELLER leads are more of an art to obtain. Because instead of being attracted to a listing or a house, someone has to be interested in YOU and your services. They have to know they can trust you with not only selling their home in a timely manner but also to handling the process with professionalism and expertise in order to get them, the buyer, the HIGHEST possible sale price

And earning that trust can be both an art, and a science, especially on social media. Now old-school real estate agents back in the day would plaster their faces all over busses, park benches, flyers, newspapers, magazines, anywhere they can.

And while all of that is still being done and can be effective when done right, social media and digital marketing, even SEO, all that is changing the GAME for real-estate agents and offering a unique opportunity to find and connect with potential sellers.

So I wanted to share ten tips with you to increase the QUANTITY and QUALITY of the real estate seller leads you are generating. You will notice that all of these really specific tips have a common theme, which ties back to the title of this episode, “The Best Way to Get MORE Real Estate Seller Leads (and what ANY Business can Learn from it)”.

This central theme is creating quality content in a strategic way that positions YOU as the go-to expert and helps your audience connect with you in a way that establishes know, like, and trust, which will eventually move your audiences closer to becoming leads and ultimately working with you, either with selling their home if you’re a real estate agent or booking your services if you’re in any other service based business.

If you're looking for more in-depth information on content marketing and getting seller-leads, visit digitalbrandenvy.com and join us- I'd love to be the first to welcome you inside the membership!

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The Marketing Junkie PodcastBy Michele CaruanaApr 21, 2021