On the 13th episode of Marketing Major, we have the pleasure of welcoming back reoccurring guest Heather Thomson (featured on Episode 4 of last season). She is on a mission to change the way students perceive retail and has a really exciting opportunity for students which she shares on the podcast. In addition, we learn how to get a pulse check of the retail industry and discuss what is currently working for retailers and what isn't. We expand on this by diving into the experiential and community-based trends of retail which leads to some really insightful conversation including Lululemon's new flagship store and spending $16 to get Cineplex popcorn delivered to your door. So if you're curious about marketing and have a few favourite brands of your own, give this episode a listen and discover a career path you might not even know existed.
Looking for tickets to the Reality of Retail on November 21st, 2019? Click on this link to get yours today! Student tickets are only $2o and are 50% off for the first 50 students who sign up! (That's a free dinner, a chance to win a trip to Vancouver, and unreal networking opportunities for the price of a two fancy coffees)
Our guests today are two recent UofA grads, Keandra Lucki and Adrienne Leung, who work at FKA, one of the fastest-growing marketing agencies in Edmonton! In this episode, we explore what it's like to get a job right out of school as an Account Coordinator in a marketing agency. We cover a variety of questions surrounding the role like: How crazy is the agency pace really? What's the most rewarding part of the job? What skills and abilities are required for this role? What's your typical day like?
So if you are a lifelong learner and passionate about marketing, tune in to hear how you can kickstart your career on the accounts team!
If you're like us, you might struggle to get a grasp on what marketing really is today. The things we learn in class don't always apply to the fast paced reality of marketing. On this episode, we get insight into the areas of marketing that even the pros find challenging and tough to keep up on. Industry leaders, Pablo Herrera and Kayla Baretta, walk us through the emerging fields of artificial intelligence and analytics while trying to decipher the marketing foundations that will always be relevant and important.
Oh... and we got a new co-host for this season! Welcome to the show Moh Elshamy!
There's a good chance you've seen the Edmonton Made badge on the window of your favourite cafe. Maybe you even flaunt the badge on your laptop to express your love for the city's endless local businesses. But did you ever consider marketing these businesses as your day job? Well, that's reality for our next guest, Laura Maysk, who is the Marketing and Campaign Manager for Edmonton Made. Laura joins us on the podcast today to discuss how the project was born out of Edmonton's branding problem and how it evolved into the highly successful initiative that exists today. Along the way, Laura shares her expertise on best practices for target audiences, influencer marketing, and mastering the art of trial and error in marketing.
Regardless of your major in business, organizational health and culture matters. And it seems it's never been as important or vital to a company's success than right now. Our guest on this week's podcast, Kerry Bezzanno, is an award winning PR consultant with over 17 years experience in almost every area of business. Kerry and Josh discuss the current shift in organizational culture, methods to ensure a collaborative and supportive workplace, and what skills and abilities are most important in the leaders of tomorrow's workplace. If you enjoyed the discussion today, be sure to check out "The Business Code Podcast" to hear more of Kerry's amazing knowledge and insight on the topic. Link to the podcast is below:
The Business Code Podcast - https://businesscodetalk.com/
In this episode of Marketing Major, Josh sits down with lululemon's Local Social Storyteller for Edmonton, Sophia Gousios to hear the marketing insights and lessons she has learned since creating @lululemon_yeg and growing it into one of the companies largest social followings ever. She also goes into detail about marketing lululemon's first ever loyalty program created exclusively in Edmonton and more specific Edmonton initiatives like the Edmonton 10K. If you have any interest in lululemon, this episode is definitely worth a listen! And thanks again to Sophia for sharing her marketing knowledge and insight on the podcast.
We heard the perspective of the agency side last episode, now it's time to hear what the client side thinks. And we are thrilled to have the National Marketing Manager for Booster Juice, Karen Smola, on the podcast to discuss the ins and outs of working on the client side. (fun fact: Karen has only been in the industry 5 years and is already a NATIONAL Marketing Manager) If you want to reach out to Karen, her contact information is below.
Also, HUGE thanks to Booster Juice for giving us a $25 gift card to give to one lucky listener. Here is how to enter:
1. Find the keyword hidden in the podcast
2. Go on instagram to @uama_alberta
3. Click on our story and enter the keyword
4. If you are chosen, you will be contacted to receive the gift card!
HINT: The keyword is a Booster Juice Smoothie
Karen's Contact Information:
Wondering what the difference is between client side and agency side? Or which side you should start your career on? Or maybe the pro's and con's on each. Well that's exactly what this episode is going to answer. Josh is joined by UAMA President, Anna Zhang, as well as FKA Director of Client Relations, Kiri Wysynski, to answer the questions above and much more. Hope you enjoy this week's episode and stay tuned for our client side episode coming out next week!
There is a lot of hearsay about working in marketing and advertising. Your accounting friends might tell you you’ll make no money. Your mom might warn you about work-life balance. And your dad, well he doesn’t think people need to be sold more sh**. But what is the truth behind these misconceptions? UofA and ASOB alumni, Erika Navarra along with current student Jill Sundquist join Josh on the podcast to uncover the truth behind some of the most common myths around marketing and advertising.
Think retail is just some boring part-time job that helps pay for Starbucks and bar nights during the semester? Think again. And learn the exciting opportunities that exist for marketing grads in an ever-changing retail industry. Who knows, maybe one day you'll be working for Lululemon like our guest on this episode, Heather Thomson. Heather is currently running the show at the School of Retailing here at the University of Alberta and is never short on interesting opportunities and insights for students in retail. So be sure to listen and if you want to get in contact with Heather, her information is below:
Links to some of the innovative retail marketing campaigns:
Casper Sleep Pods - https://www.adweek.com/brand-marketing/casper-debuts-the-dreamery-in-nyc-a-lounge-where-you-can-pay-to-take-a-nap/
Insane Toronto Restoration Hardware - https://torontolife.com/style/shopping/inside-restoration-hardwares-new-four-storey-gallery-yorkdale-restaurant-coffee-bar-rooftop-patio/
ICE District Facts and Stats -http://icedistrictproperties.com/retail/
In Part 2 of our talk with Colin Christensen from FKA, Josh and Colin discuss the impact of Patagonia's brand activism on Instagram, attempt to understand the crazy world of Vice, and learn about some really great content Collin has produced here locally. Collin also shares his advice for students interested in marketing. Links from the discussion below:
Patagonia Insta Handle - https://www.instagram.com/patagonia/?hl=en
CWB Business Blog - http://www.cwbank.com/blog
Thanks again to CKUA Radio Station for the amazing studio space!
Learn about the impact of digital on content creation, which content gets the largest results and examples of companies winning the content game. In Part 1 of our episode "Creating Great Content", we are joined by Communications and Content Writer Colin Christiansen who graduated as Marketing Major in 2015. This recording is full of amazing insights and will leave you wishing there was more... oh wait there is, be on the lookout for Pt.2 coming soon! Important links below:
You can find all the content Collin talks about below:
Denny's Absurd Twitter - https://twitter.com/DennysDiner?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor
Nike FlyKnit Instagram Story - https://vimeo.com/265657349
Also, thanks Jen for sending in your question! And thanks again to CKUA Radio Station for the amazing studio space.
Ever thought of starting out in marketing's fastest growing area? Just think of the job security. In our episode "Starting Out in Digital" , Josh sits down with FKA's Media Director Angelina Cho. (Side note: FKA was ranked #150 on Canada's Growth 500 List largely due to their digital expertise) The two discuss how digital media has evolved over Angelina's career, the entry-level opportunities available in digital, and the future outlook of digital media. Be sure to listen, digital is a whole another side of marketing you might not know existed.
Links to resources Angelina mentions:
Google Academy for Ads - https://landing.google.com/academyforads/#?modal_active=none
Facebook Training - https://www.facebookblueprint.com/student/catalog
Hanipin Digital Marketing Blog - https://www.hanapinmarketing.com/blog/
Search Engine Journal - https://www.searchenginejournal.com/
Special thanks to CKUA Studios for the amazing studio space.
In our first episode, Josh chats with ACE president, Puneeta McBryan, about how she ended up in marketing and the various opportunities available for marketing students in Edmonton and within ACE. Listen and let us know what you think via http://www.uama.ca/read-me/
Links to everything Puneeta mentions:
ACE Website - http://adclubedm.com/
Honest Dumplings Case - https://zgm.ca/work/creating-honest-brand-ever/
Google Certifications - https://landing.google.com/academyforads/#?modal_active=none
Moz SEO Beginner Guide - https://moz.com/beginners-guide-to-seo
Our podcast is edited by Peyton Klak and recorded at CKUA studios.