Marketing Major
By UAMA Productions
Marketing Major Mar 29, 2019
S5E2: Everything From A to Z - Ft. Alex Zivkovic
In this episode, Ellaine and Emmanuel host their first student guest! We chat with Alex Zivkovic, a marketing student who does a multitude of things from 3d design to photography. We discuss creativity, marketing yourself, useful tips for students, and more!
If you're a student who wants to be on our show send us a message on our Instagram @marketingmajor.mp3 or @uama_alberta!
S5E1: NEW SEASON, NEW CREW
Season 5 is officially here! This season we have both new and returning faces, listen in to get to know this years team, what we think of other business majors, and more! Link in bio!
S4E7: Networking Nationwide: FT. Spencer Bradshaw from the Nation Network
In this episode Shamiale and Emmanuel chat with Spencer Bradshaw from the Nation Network and get to know his story and cover a multitude of topics from marketing in sports and marketing yourself, to consumer pet peeves and marketing trends!
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S4E6: Everything Everywhere All At Once: Ft. Klarissa Paradis, The Success Alchemist
As this episodes title suggests, this time Shamiale and Emmanuel talk EVERYTHING with Klarissa Paradis. Everything from Klarissa's story, success, failure, current events, to branding, animals, and superheroes! This was such a PACKED episode, we hope you enjoy!
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S4E5: What's The Play Coach? Talking Super Bowl Ads
In this veeeeery overdue episode, Shamiale and Emmanuel watch and discuss super bowl ads! We talk everything from the best, the worst and some of the oldest Super Bowl ads. If you'd like to watch the ads along with us, check out the links below!
Advertisement Links:
https://www.themill.com/newsfeed/super-bowl-throwbacks-10-of-our-most-iconic-super-bowl-ads/
https://www.menshealth.com/entertainment/g35342048/best-super-bowl-commercials-all-time/
https://athlonsports.com/nfl/20-best-super-bowl-commercials-all-time
https://www.distractify.com/p/worst-super-bowl-ads-of-all-time
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S4E4: [Insert Creative Title Here] w/ Eric Cheng from 12 Creative
What does our future with A.I. hold? Should we really be worried about an A.I. takeover? Is it already too late?? In this Episode, Shamiale and Emmanuel talk with Eric Cheng, the Principal and founder of 12 Creative. We discuss Eric's story and get his best tips for growing a business, branding and value, corporate responsibility, and much more.
S4E3: So How Does That Make You Feel? w/ Joanne Bartolome from Empathie Creative
This episode is all about marketing getting you in your feels. In this episode Shamiale and Emmanuel talk with Joanne Bartolome, the CEO and founder of Empathie Creative. Joanne is a University of Alberta alumni and we discuss everything from her story, the challenges she faced starting her own business and what empathetic marketing truly means.
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S4E2: So You Want to Talk Sports Marketing? w/ Sophie McMillan from the Oilers
New year new Marketing Major episode!! On this episode Shamiale and Emmanuel chat with Sophie McMillan, the Manager of Fan engagement for the Oilers to talk all things sports marketing, working for an agency, and majoring in marketing. Sophie is a University of Alberta alumni with an aspirational career so how did she do it?! Listen up and find out!
No Introduction Needed... Okay Maybe a Quick One
Welcome to Season 4! New hosts, new guests, new year, new vibesssss. Join us in this first episode as we introduce our hosts and you get to know them a bit better. From our University hot takes to what we really think about influencer marketing we are warming up the season with an exciting first episode.
S3E9: Graduation w/ The Podfather (Josh Radostits)
It’s a wrap on Season 3!!! Thank you for sticking with us for this long, we hope you enjoy this last episode of the season and join us back on Season 4!
To start things off, Jenaya puts the boys on Poshmark and Moh talks us through his annual Air Force 1 splurge. Moh has slept on Parks and Rec for too long and now Jenaya has to watch both that and the Office, end of story. [0-10:27] Today we are joined by the OG Marketing Major Podfather Josh Radostits, who is a recent marketing grad from the U of A. We talked about the transition into “the real world” and what it was like graduating right into a pandemic. We try to crack the code on how you get your first job. We then dive into the whole imposter syndrome talk that marketers love and how quickly it sets in for Josh. [10:30-26:14 ] Moh reminisces about the past and shares how quirky of a guy Josh is and we learn about some of his new hobbies that are certainly better than watching paint dry. Josh then shares the wild twists and turns of his recent engagement to his now wonderful fiance Peyton. [26:18-36:19]
Josh tells us about his new position as an account coordinator at FKA and how there are some things that came easy but also some things that required a bit of skill. Moh questions how much actual content from our classes is used in a real job and we discuss what we learn beyond just the in-class content. [36:24-45:45]
Alex flips the script to Moh and Jenaya, our graduating members of the team to hear what life was like post-grad and what it took to release those university toxins from the system. We look ahead at the importance of both liking the people you’re surrounded with at work and knowing what you want in a company culture. We wrap up the episode by getting Josh’s seal of approval of the new directions the podcast has taken, congratulating Moh on his lovely run, and passing the torch to the new host of the next season! [45:50-1:04:08]
thanks for the laughs, friends
until next time!
S3E8: For Immediate Release w/ Lori Harito
Your eyes do not deceive you, we are indeed talking Public Relations today. The hosts generically discuss how their finals season was and get sidetracked by their quirky exam anxieties. Friendly tip: NEVER CHANGE YOUR ANSWER!!!!! Moh tries pitching a campaign idea to the hosts and let's just say it still needs some work. [0:00 - 7:00]
We then dive deep into the identity crisis that comes with graduating, it’s truly unhinging. [7:08 - 16:24]
We are blessed with the presence of Lori Harito who is a talented journalist turned publicist out of Toronto. Alex and Lori bond over their heritage which was absolutely hilarious! [16:30 - 18:20]
Lori lets us into her journey to becoming a publicist and eventually starting her own PR agency! She paints a great picture of how her stint in journalism helped her climb the ranks in public relations. None of the hosts really knew what publicists do, what goes into a PR release, and the different approaches to publicity...until Lori explains all that great stuff of course. While Marketing and PR are closely related, Lori clarifies the subtle differences between them and their dynamic. [18:25 - 37:29]
Being a good publicist boils down to connections and trust, Lori tells us how she’s gone about building both while dropping some great tips. Moh has a minor anxiety attack over how stressful being a publicist seems, it really takes a special breed to keep it all together. It turns out it's pretty easy to go through a PR nightmare, the way brands respond is really the deciding factor and most do it wrong. [37:35 - 51:21]
We then switch gears into how the pandemic affected Lori and the nature of PR. Her agency was taking off right before everything shut down but somehow she found a way to make it work. [51:26 - 56:14]
It’s time for PR NIGHTMARE!!! We put Lori through our new guest segment game. We throw some ~ hypothetical ~ brand blunders and she tells us how she would handle them as that brand’s publicist. Turns out she’s really good at her job. [56:10 - 1:07:46]
The gang chats about their takeaways from our insightful discussion with Lori. You’re going to want to stick around to the end for a little announcement for what's coming up next… [1:07:52 - 1:14:36]
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S3E7: Inclusive Marketing w/ Anita Chauhan
The gang is back and we’re bringing the energy right out of the gates! The boys trade stories about recent laundry mishaps that have mostly turned out okay. Jenaya talks through her not so friendly relationship with spiders. Luckily, she has two warrior co-hosts who are well versed in spider combat. (0:00-6:46)
Today we are joined by Anita Chauhan, a stellar marketer out of Toronto with a profound background in EDI and inclusive marketing. She begins by detailing her transition from law into marketing and tells us how she got into the inclusive marketing space through her involvement with Women in Tech. We all talk through the definitions of EDI and inclusive marketing and go through the differences between the two. We explore some key concepts to good inclusive marketing such as avoiding performative action, making small acts of defiance that can lead to bigger change, and why tokenism doesn’t work. (6:46 - 31:20)
We discuss what an acceptable pace is when trying to enact change and being thoughtful and intentional about your activism by using our privilege for good. We question why it seems so many brands struggle with inclusive marketing and EDI as a whole. Anita brings up key concepts such as not putting people in a box, ensuring that brands are actually talking to their customers, and other approaches to engaging with the community. We offer inclusive pricing as an option and discuss if it is really viable or effective. We finish off the conversation by talking through some mistakes that Anita has made in the past and talk through how and why we see brands missing the mark in their inclusive marketing attempts. (31:20 - 1:04:32)
Astrology 101: Anita uses her deep passion for astrology to teach us a little bit about it. We learn that there are a lot more layers to it beyond the cheesiness of the daily horoscopes and how it’s kind of making a comeback into the mainstream recently. We also learn that there’s something mildly suspicious with the timing of certain planets and certain recent world events. She then puts her knowledge to the test by trying to guess all of the hosts’ signs and then talking us through what the different signs actually mean. Not gonna lie… some of it was mad accurate. (1:04:32 - 1:26:30)
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S3E6: No Guests, Just Vibes
Oh snap!! The hosts have taken over. I mean...we’ve always been in control, but now we’ve RLLY gone rogue. On this episode of Marketing Major, the hosts get to debating hot button marketing topics amongst themselves. We start off by talking about online shopping and the pros and cons of having ~options~. We then try to figure out why Vancouver fashion is always 2 steps ahead of Edmonton; it truly brings out the best in us when we make the trip over. It does make a difference to live in surroundings that just feel more inspiring. [0:00-11:12]
Alex introduces a discussion about movie trailers and how much we pay attention to them. There is always a time and place for trailers, but often they show too much or misinform the consumer’s expectations. We ask ourselves if movie trailers make the overall movie watching experience better or worse overall. As usual, Moh tries to revolutionize the trailer game and the gang tries to crack the puzzle. [11:20-28:18]
On the topic of movies, we discuss Ryan Reynold’s ad agency Maximum Effort that is making viral ads ONLY. We talk about if storytelling is really a difference-maker or just another buzzword in the advertising industry. Jenaya questions the reason for Gosling’s success in advertising. Is it actual know-how or just a big name? We then transition to talking about Super Bowl commercials and how their formula completely lacks relevancy. We discuss how influencer marketing can be authentic and GRILL Moh on what he deems to be the most authentic marketing. Jenaya and Moh reflect on some of the ethical qualms of working in marketing and following your own values...again.[28:28-59:09]
Coming off of International Women’s Day, we bring up the Burger King Twitter meltdown and discuss when shock value goes terribly wrong. We talk about how there is value in giving power back to hurtful and dehumanizing language but the intention isn’t enough if the execution is imperfect. While these attempts are often paired with valuable action, the lacklustre execution of it all often causes more damage than good. We pose the question “Should brands just donate their budget to the causes rather than build a campaign about it?” We also debate if it is ethical for brands to use movements for equality and justice like International Women's Day or even Black History Month as an opportunity to run a campaign and how much better it would be if companies focused on genuine action rather than advertising in those times. [59:00 -14:49]
We round out today’s episode by looking at recent rebrands that companies have done and play a classic game of Hot or Not. From Beartracks, to KIA, we discuss what the purpose of the change was and if we feel like it was any good and if it was necessary at all, we are the experts after all. [1:14:56- 1:33:00]
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S3E5: Müvers & Shakers w/ John and Ngoni
You want me to put a down payment of how much?!
The team starts by dreaming about homeownership goals and aspirations. Jenaya and Alex share a little moment about tiny homes and the whole gang share their expensive tastes. We then try to envision our future trajectories and plan a youth takeover of the Island or simply romanticize starting fresh in Europe. We add a little bit of spice with some trending business buzzwords. [0:45 - 16:52]
Today we’re talking with John Rota and Ngoni Nyazika from the Müve Team about all things real estate! In their introductions, both guys talk about their unique route to getting into the industry and show that there is no one-size-fits-all way of becoming an agent. John mentions that getting into real estate is easier than we think (perhaps too easy?) and Ngoni shares the benefits of having a team vs. starting solo. [16:56 - 37:30]
Diving into marketing specifics, we talk about the relationship between real estate groups and brokerages. We discuss their marketing techniques and how a group like Müve Team assists agents in developing their personal brands as well. We compare and contrast geographic farming, real estate’s most popular marketing strategy, with the Müve Team’s digital strategy. [37:36 - 57:48]
Finally, we bring COVID into the mix a little bit. We look into how the dynamic between agent and client has changed with more digital and masked interactions becoming necessary. We also look ahead to see what their expectations are for the industry not only with COVID but also Gen-Z and Millenials’ perceptions of home buying. [57:55 - 1:16:50]
We close out the show with a classic game of Price Is Right! We made short Edmonton house listing descriptions and make them guess the closest price without going over. It’s the real estate vet vs. the new kid on the block in today’s matchup and these old friends like to get competitive with each other. But wait! Things get extra spicy when one of them starts to recognize some of the properties? You’ll have to stay tuned to see what happens. [1:16:56 - end]
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S3E4: It's Tricky w/ Jamie Bay
What’s this??? A new episode of Marketing Major??? Who would’ve thought?? (Well...us really). With our first episode of the new year, we had to get our resolutions out of the way. As we do in every episode, we reminisce a little about campus life. We then run through the classes we’re taking this semester. We're all having a bit of fun with our courses because we’re in a pandemic so why not??? Alex apparently had fun in Intro Accounting and we try to unpack that...[0:47-27:50].
We are joined today by Jamie Bay, Marketer, Entrepreneur, and International Wellness Speaker. Jamie walks us through her journey from being a university student to an award-winning marketer [28:00-44:23]. We then talk about how Jamie got involved with mental health activism and how wellness is incorporated at Rogue 52, Jamie’s Agency. Jamie opens up about her own mental health journey and her experience with managing her mental health in the industry and as an entrepreneur [45:47- 1:13:40]. Oh imposter syndrome….does it ever stop? Apparently not. But it can be managed and we talk about some different approaches you can take in your personal and professional lives [1:13:45-1:26:35].
We wrap up our chat with Jamie with “Jamie’s Wellness Tips” where she shares her go-to tips for managing your wellness and mental health in any stage of your journey. She has A LOT, we recommend trying one at a time [1:26:40-1:39:50]. We finally wrap it up by reflecting on the conversation and Jamie’s tips [1:39:50-End]. Hope you stick around :) Thank you for listening!!!
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S3E3: Ecopreneurship w/ Meghann & Karine (Re:Plenish)
It’s a holiday miracle! A new MM episode hot off the press!
The Marketing Major podcast gets a fan recording… No wait that was just for Jenaya. Alex elevator pitches a lukewarm cup of water and Moh INSISTS on ordering his holiday bevs on the app. [0:59 - 12:39]
We are joined today by Meghann and Karine from Re:Plenish, a local zero-waste refillery in Edmonton. They talk about the start of their store and what it’s like to work with a good friend. We make sure that the store pets (a dog and a BUNNY y’all!) are treated fairly for all the hard work they put into the in-store experience. [13:20 - 30:09]
Their personal values guide their marketing above anything else, showcasing their expertise despite lacking traditional biz experience. We learn that Re:Plenish grew using social media and traditional media, while NEVER looking back on media appearances. The dynamic duo focuses on keeping things simple and not setting boundaries for themselves. There is more to business than growth, and taking things slowly can be very beneficial. [31:34 - 46:32]
We dive into how they keep marketing ethical when marketing itself is not super sustainable in nature. They explain their ‘Litmus Test’ for ethical practices and how it can intervene in some decisions, even for them. Jenaya voices her crisis but Meghann and Karine reassure her that there is a space for these businesses more than ever. Their strength is their authenticity and it’s an exciting time to be a part of it. Being completely ethical and sustainable is practically impossible and being honest is an important element of it. Looking more specifically at their personal careers, Meghann and Karine talk about how they’re more focused on growing their movement rather than their business and how they don’t necessarily plan on doing this forever. [46:32 - 1:26:00]
When You’re In a Bind But You Want To Save The Planet: We throw some zero-waste swap scenarios at our favourite zero-waste pros and they are ON IT! We go from the grocery store, to the cafe, to the holidays. We discover that being eco-friendly is just easier if you know how to juggle. Elliott has a quick word with us too. [1:26:08 - 1:43:47]
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S3E1: Wtf is Storytelling? & A Little Bit of Therapy w/ Adam Rozenhart
It's a SEASON PREMIERE! A new year brings a brand new season of the Marketing Major Podcast. While the name remains the same, we've got a new format and a new team to spice things up! In our first ~official~ episode, we’re going big with the longest Marketing Major episode to date because…why not? We dare you to listen to it all in one go.
First, the gang talks about music streaming preferences and Alex's Big Disc Energy (spoiler alert: it was not the name of the episode). Moh speaks out against suits and pledges allegiance to the Turtleneck™️. [0:49 - 14:40]
Next, we are joined by veteran podcaster Adam Rozenhart, as he walks us through his super dynamic career and outlines the importance of unapologetically dedicating yourself to your passions [14:48 - 55:47]. Then, we supplement your education with something curriculum often leaves out—what even is storytelling, and what implications might it have for your career in a digital context? [56:59 - 1:39:33]
Role Reversal: In today's special Guest Segment Adam becomes the new host of the pod and turns the spotlight onto the hosts. He asks them questions about their experience in university, their plans post-undergrad, and provides some guidance for us coming out of school and into this wacky world. [1:39:41 - 1:56:57]
Lastly, if you made it this far, you might as well stick it out ‘till the end for a somewhat succinct debrief and Moh’s quote(s) of the day. [1:57:05 - end]
What can we say? This episode is filled with absolute gems we wouldn't dare cut out. This is the content our listeners DESERVE. Thanks for hanging with us!
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S3E0: ...is this thing on?
We are BACK for Season 3 and our mental states are just as unstable as our internet connections. In this season prologue, we introduce the newest members of the Marketing Major team and welcome back a familiar voice. Joined by other members of the University of Alberta Marketing Association (UAMA), we warm up our podcasting muscles and chat about awkward breakout rooms, work-school-life balance, and other surprises we've noticed a month into virtual university.
The episode begins with an eclectic (read: hectic) conversation with Moh, Alex, and Jenaya, discussing everything from Michael Bublé to spooky season (1:00-18:03). After that, we introduce some members of the UAMA Bunch, Kaylin, Anjika, and Braden, and discuss their experience with classes à la Zoom (18:45-37:50). Finally, we hear from UAMA members Jill and Leo, and how they've adjusted to the semester thus far (38:47-1:04:15).
Thanks for hanging with us! Stay tuned for the first ~official~ episode of S3, dropping soon!
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S2E21: Season Finale - A Conversation with Canadian Marketing Icon, Terry O'Reilly
As we say goodbye to our co-host Josh and another season of Marketing Major, we do so in the best possible way with our biggest guest to date. Somehow, we lucked out and got Josh's marketing idol, Terry O'Reilly, on this amateur show for his final send-off. Besides being Josh's idol, Terry is considered marketing royalty with his long list of international awards and other achievements. The insights he shares in this episode reveal his unique perspective of marketing and are a must-listen for anyone remotely interested in marketing. So be sure to tune in, soak up as much knowledge as you can, and maybe have a slice of carrot cake while you're at it.
Don't know who Terry O'Reilly is? Well, it's time you catch up. We've compiled our favorite Terry content below to check out:
- Our routine, must-listen-to podcast: Under the Influence w/ Terry O'Reilly
- Our only marketing textbook worth reading over and over again: This I Know: Lessons From Under the Influence
- Our isolation, feel-good because we aren't the only ones facing career troubles podcast: We Regret to Inform You: The Rejection Podcast
Thanks to everyone for listening this season! We will see you in September for Season 3 with Moh and our new co-host!
S2E20: Memes, Mimosas, and More Social Media Talk w/ Matt Gaudet and Jill Sundquist
**For those of you who were expecting a Sports Marketing episode with Oilers Entertainment, we had to postpone its release due to unforeseen circumstances. We will save it in our vault and release it when the time is right. Follow us on Instagram for updates @uama_alberta.
S2E19: Lottery Marketing: And the Winner Is... w/ Lindsey Allan
Lotteries might just be a marketer's dream: big budgets, creative freedom, and large-scale campaigns. However, marketing the lottery comes with a fair share of challenges such as an aging demographic, consumer misperceptions, as well as legal and ethical considerations.
Luckily for us, our guest today Lindsey Allan from McCann Canada is no stranger to these challenges and provides insight into how her agency is tackling these problems head-on. We also dive into the creative strategies behind lottery campaigns and what approaches tend to work best for the given audience.
So be sure to tune in and maybe try your luck at the next big ticket lottery!
Watch the lottery spots discussed in the episode below:
S2E18: Professor Spotlight & Hot Takes w/ Onita Blankenfeldt and Webb Dussome
In this episode of Marketing Major, we are joined by two of the most beloved marketing professors at the University of Alberta, Onita Blankenfeldt and Webb Dussome. The conversation is more casual than the typical lecture and leads to fun discussions about what makes these two so unique as both individuals and marketing professionals.
We bet you didn't know Webb toured around Europe in a rock band. Or that Onita wanted to be a butcher when she was a kid.
And of course, we also dive into more marketing-specific topics and get some hot takes like:
- Maybe artificial intelligence is overhyped for marketing?
- Maybe our generation is really bad at making meaningful connections?
- Maybe marketing hasn't changed as much as we think?
Tune in now to get a behind-the-scenes style conversation with two of the best marketing professors around!
S2E17: Malls Need Marketing Too w/ Vanessa Julio
S2E16: Beers, Bots, Battling Adversity w/ Pete Nguyen
In this episode of Marketing Major, we are joined by Pete Nguyen, former Creative Director at Berlin Communications and Partner at Sea Change Brewing Co. in Edmonton. We chat about some incredible stories from Pete's career as both a musician and a creative, from playing in punk bands and working with Lady Gaga to creating a short film as part of a marketing campaign for iRobot cleaners. Along the way, we get insight into what it takes to follow your creative ideas through to fruition and how to stand out among the crowded craft beer scene by being true to who you are. So crack a beer, preferably one from Sea Change, and come along for the ride.
S2E15: Marketing for Startups w/ Peter Bishop and Stephanie Enders
S2E14: Is the River Valley the New Silicon Valley? w/ Startup Edmonton
And, on Thursday we'll be returning to more marketing talk with another tech-inspired episode called "Marketing for Startups" with Peter Bishop and Stephanie Enders, so be sure to check back later this week!
(And good luck on those midterms, you'll crush it!)
S2E13: Pushing Creative Boundaries w/ Sticks & Stones
S2E12: Entry Level Job Series: Marketing Coordinator at ATB w/ Kevin Espenido
Interested in our main case competition with ATB this year? Visit our social feeds for more info ( Facebook | Instagram )
S2E11: Working Behind the Scenes of Social Media w/ Linda Hoang and Jill Sundquist
These days everyone has an Instagram account, maybe even a Tik Tok if you're really on-trend. But there's a big difference between posting casually and posting for a career. Content calendars, influencer partnerships, analytics, and never-ending platform updates are the norm for those working behind the scenes of social media. In this episode, we are joined by one of Edmonton's most popular social media personalities, Linda Hoang, and our very own Jill Sundquist to dive deeper into the world of social media and how to land a job in the constantly evolving field.
Want to hear more from Linda Hoang?
S2E10: A Case on Purpose: Creating the Most Honest Brand Ever w/ Scott Steele
What happens when a lawyer quits her career to pursue her passion of making dumplings? Well, you get some unbelievably good dumplings and the most honest brand the grocery industry has ever seen. The latter is thanks to the work of Scott Steele, Associate Creative Director of ZGM Modern Marketing Partners who helped the farmers market brand use their unique purpose and story to break into the grocery industry. In this episode, we dive into the overall campaign, the creative process, truth in advertising and the benefits of being honest with yourself both at work and in your everyday life.
Want to learn more about the case? Read more on ZGM's website here.
Want to hear more from Scott Steele? Read his clever blog post about how to succeed when you don't know what you're doing.
S2E9: The Evolution of Purpose Based Marketing w/ Puneeta McBryan
If you're interested in learning more about this realm of marketing, be sure to check out Puneeta's latest blog post on ZGM here.
S2E8: Meta-Marketing: Everything is Marketing is Everything w/ Rob Jennings
Colin Kaepernick Case Study: www.adweek.com/brand-marketing/why-nikes-30th-anniversary-ad-featuring-colin-kaepernick-is-a-worthwhile-risk-for-the-brand/
VW Fun Theory: adage.com/article/behind-the-work/work-volkswagen-s-fun-theory/139512
FKA X Sobey's: fka.agency/case-study/sobeys/
Looking for our next episode? We will be back on December 16th with an episode on Social Media Marketing featuring local expert Linda Hoang and our very own Jill Sundquist!
S2E7: Get Your Marketing Degree in 25 Minutes w/ Rob Jennings
It's the last week of classes and you might be thinking... what did I even learn this semester? Luckily we sat down with Rob Jennings, President of FKA, to talk about his greatest marketing insights learned over the 11 years he's been running a full-service marketing agency. By the end of this episode, you'll have gained a whole degree worth of knowledge about the most relevant things happening in marketing today. So buckle up and get ready to dive straight into it!
Topics covered:
- Why marketing strategy is dead
- Why market research is dead
- Importance of lifetime customer value and using data to determine it
- Intent driven marketing
- Predictive marketing
Want to hear more from Rob? Be sure to tune in next week for our mini segment called "Meta-Marketing" where Rob discusses a bunch of great examples of one of the latest marketing trends!
S2E6: Discover The World of Media w/ Chelsey Jensen
S2E5: Entry Level Job Series: Digital Coordinator w/ Paige Simpson and Jeffrey Thi
Our guests today are two digital coordinators at two award-winning marketing agencies in Edmonton. Jeffrey Thi is a recent UofA graduate now working at FKA while Paige Simpson is a MacEwan graduate working at ZGM Modern Marketing Partners. In this episode, we explore what exactly the term "digital coordinator" means and the wide variety of roles it can encompass. We also highlight some emerging trends in the digital realm as well as what students can expect when starting their career in digital. So if you want to learn more about how to land a job in marketing's fastest-growing area, be sure to tune in to hear Jeffrey and Paige's advice!
Link to Paige's amazing blog post on ZGM called "Breaking into the biz": https://blog.zgm.ca/breaking-into-the-biz
S2E4: Cannabis Marketing and Branding w/ Tokyo Smoke
Welcome to the new wild west... the Canadian Cannabis Industry. To help us tackle the industry's toughest marketing and branding challenges, we are joined by Laura Miller who is a former UofA Bcomm graduate and is currently the Community & Brand Manager for Tokyo Smoke. So whether you are a cannabis connoisseur or just curious about the industry, there is something for everyone to learn on the podcast today! Enjoy!
S2E3: Experiential and Community-Based Retailing w/ Heather Thomson
On the 13th episode of Marketing Major, we have the pleasure of welcoming back reoccurring guest Heather Thomson (featured on Episode 4 of last season). She is on a mission to change the way students perceive retail and has a really exciting opportunity for students which she shares on the podcast. In addition, we learn how to get a pulse check of the retail industry and discuss what is currently working for retailers and what isn't. We expand on this by diving into the experiential and community-based trends of retail which leads to some really insightful conversation including Lululemon's new flagship store and spending $16 to get Cineplex popcorn delivered to your door. So if you're curious about marketing and have a few favourite brands of your own, give this episode a listen and discover a career path you might not even know existed.
Looking for tickets to the Reality of Retail on November 21st, 2019? Click on this link to get yours today! Student tickets are only $2o and are 50% off for the first 50 students who sign up! (That's a free dinner, a chance to win a trip to Vancouver, and unreal networking opportunities for the price of a two fancy coffees)
S2E2: Entry Level Job Series: Account Coordinator w/ Keandra Lucki and Adrienne Leung
So if you are a lifelong learner and passionate about marketing, tune in to hear how you can kickstart your career on the accounts team!
S2E1: What Even Is Marketing Today? w/ Kayla Baretta and Pablo Herrera Cruz
If you're like us, you might struggle to get a grasp on what marketing really is today. The things we learn in class don't always apply to the fast paced reality of marketing. On this episode, we get insight into the areas of marketing that even the pros find challenging and tough to keep up on. Industry leaders, Pablo Herrera Cruz and Kayla Baretta, walk us through the emerging fields of artificial intelligence and analytics while trying to decipher the marketing foundations that will always be relevant and important.
Oh... and we got a new co-host for this season! Welcome to the show Moh Elshamy!
S1E10: Edmonton Made: Marketing Edmonton's Local Talent w/ Laura Maysk
There's a good chance you've seen the Edmonton Made badge on the window of your favourite cafe. Maybe you even flaunt the badge on your laptop to express your love for the city's endless local businesses. But did you ever consider marketing these businesses as your day job? Well, that's reality for our next guest, Laura Maysk, who is the Marketing and Campaign Manager for Edmonton Made. Laura joins us on the podcast today to discuss how the project was born out of Edmonton's branding problem and how it evolved into the highly successful initiative that exists today. Along the way, Laura shares her expertise on best practices for target audiences, influencer marketing, and mastering the art of trial and error in marketing.
S1E9: Organizational Health and Culture in Marketing and Business w/ Kerry Bezzanno
Regardless of your major in business, organizational health and culture matters. And it seems it's never been as important or vital to a company's success than right now. Our guest on this week's podcast, Kerry Bezzanno, is an award winning PR consultant with over 17 years experience in almost every area of business. Kerry and Josh discuss the current shift in organizational culture, methods to ensure a collaborative and supportive workplace, and what skills and abilities are most important in the leaders of tomorrow's workplace. If you enjoyed the discussion today, be sure to check out "The Business Code Podcast" to hear more of Kerry's amazing knowledge and insight on the topic. Link to the podcast is below:
The Business Code Podcast - https://businesscodetalk.com/
S1E8: The Benefits of Local Content for Lululemon w/ Sophia Gousios
S1E7: Client vs. Agency Debate: Client Side w/ Karen Smola
Also, HUGE thanks to Booster Juice for giving us a $25 gift card to give to one lucky listener. Here is how to enter:
1. Find the keyword hidden in the podcast
2. Go on instagram to @uama_alberta
3. Click on our story and enter the keyword
4. If you are chosen, you will be contacted to receive the gift card!
HINT: The keyword is a Booster Juice Smoothie
Karen's Contact Information:
Email: ksmola@boosterjuice.com
LinkedIn: www.linkedin.com/in/karen-smola-a8b89560/?originalSubdomain=ca
S1E6: Client vs. Agency Debate: Agency Side w/ Kiri Wysynski and Anna Zhang
Wondering what the difference is between client side and agency side? Or which side you should start your career on? Or maybe the pro's and con's on each. Well that's exactly what this episode is going to answer. Josh is joined by UAMA President, Anna Zhang, as well as FKA Director of Client Relations, Kiri Wysynski, to answer the questions above and much more. Hope you enjoy this week's episode and stay tuned for our client side episode coming out next week!
S1E5: Busted: Common Myths About Marketing Agencies w/ Erika Navarra and Jill Sundquist
There is a lot of hearsay about working in marketing and advertising. Your accounting friends might tell you you’ll make no money. Your mom might warn you about work-life balance. And your dad, well he doesn’t think people need to be sold more sh**. But what is the truth behind these misconceptions? UofA and ASOB alumni, Erika Navarra along with current student Jill Sundquist join Josh on the podcast to uncover the truth behind some of the most common myths around marketing and advertising.
S1E4: Opportunities for Marketing Majors in Retail w/ Heather Thomson
Cell: 1-780-248-1238
Email: hathomso@ualberta.ca
Links to some of the innovative retail marketing campaigns:
Casper Sleep Pods - www.adweek.com/brand-marketing/casper-debuts-the-dreamery-in-nyc-a-lounge-where-you-can-pay-to-take-a-nap/
Insane Toronto Restoration Hardware - torontolife.com/style/shopping/inside-restoration-hardwares-new-four-storey-gallery-yorkdale-restaurant-coffee-bar-rooftop-patio/
ICE District Facts and Stats -http://icedistrictproperties.com/retail/
S1E3.5: Creating Great Content w/ Colin Christiansen (Pt.2)
Patagonia Insta Handle - www.instagram.com/patagonia/?hl=en
CWB Business Blog - www.cwbank.com/blog
Thanks again to CKUA Radio Station for the amazing studio space!
S1E3: Creating Great Content w/ Colin Christiansen (Pt.1)
You can find all the content Collin talks about below:
Denny's Absurd Twitter - twitter.com/DennysDiner?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor
Nike FlyKnit Instagram Story - vimeo.com/265657349
Also, thanks Jen for sending in your question! And thanks again to CKUA Radio Station for the amazing studio space.
S1E2: Starting Out in Digital w/ Angelina Cho
Links to resources Angelina mentions:
Google Academy for Ads - landing.google.com/academyforads/#?modal_active=none
Facebook Training - www.facebookblueprint.com/student/catalog
Hanipin Digital Marketing Blog - www.hanapinmarketing.com/blog/
Search Engine Journal - www.searchenginejournal.com/
Special thanks to CKUA Studios for the amazing studio space.
S1E1: Taste of Advertising w/ Puneeta McBryan
Links to everything Puneeta mentions:
ACE Website - adclubedm.com/
Honest Dumplings Case - zgm.ca/work/creating-honest-brand-ever/
Google Certifications - landing.google.com/academyforads/#?modal_active=none
Moz SEO Beginner Guide - moz.com/beginners-guide-to-seo
Our podcast is edited by Peyton Klak and recorded at CKUA studios.