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Marketing Major

Marketing Major

By UAMA Productions

A podcast created by students, for people who are curious about marketing!
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Currently playing episode

S1E8: The Benefits of Local Content for Lululemon w/ Sophia Gousios

Marketing Major Feb 06, 2019

00:00
39:00
S5E2: Everything From A to Z - Ft. Alex Zivkovic

S5E2: Everything From A to Z - Ft. Alex Zivkovic

In this episode, Ellaine and Emmanuel host their first student guest! We chat with Alex Zivkovic, a marketing student who does a multitude of things from 3d design to photography. We discuss creativity, marketing yourself, useful tips for students, and more!


If you're a student who wants to be on our show send us a message on our Instagram @marketingmajor.mp3 or @uama_alberta!

Dec 20, 202301:03:52
S5E1: NEW SEASON, NEW CREW

S5E1: NEW SEASON, NEW CREW

Season 5 is officially here! This season we have both new and returning faces, listen in to get to know this years team, what we think of other business majors, and more! Link in bio!

Dec 01, 202329:53
S4E7: Networking Nationwide: FT. Spencer Bradshaw from the Nation Network

S4E7: Networking Nationwide: FT. Spencer Bradshaw from the Nation Network

In this episode Shamiale and Emmanuel chat with Spencer Bradshaw from the Nation Network and get to know his story and cover a multitude of topics from marketing in sports and marketing yourself, to consumer pet peeves and marketing trends! 

 

Send in a voice message: https://anchor.fm/marketingmajor/message



Nov 17, 202336:16
S4E6: Everything Everywhere All At Once: Ft. Klarissa Paradis, The Success Alchemist

S4E6: Everything Everywhere All At Once: Ft. Klarissa Paradis, The Success Alchemist

As this episodes title suggests, this time Shamiale and Emmanuel talk EVERYTHING with Klarissa Paradis. Everything from Klarissa's story, success, failure, current events, to branding, animals, and superheroes! This was such a PACKED episode, we hope you enjoy!


 

Send in a voice message: https://anchor.fm/marketingmajor/message


Sep 29, 202301:29:11
S4E5: What's The Play Coach? Talking Super Bowl Ads
Sep 22, 202345:21
S4E4: [Insert Creative Title Here] w/ Eric Cheng from 12 Creative

S4E4: [Insert Creative Title Here] w/ Eric Cheng from 12 Creative

What does our future with A.I. hold? Should we really be worried about an A.I. takeover? Is it already too late?? In this Episode, Shamiale and Emmanuel talk with Eric Cheng, the Principal and founder of 12 Creative. We discuss Eric's story and get his best tips for growing a business, branding and value, corporate responsibility, and much more. 

Feb 09, 202301:05:39
S4E3: So How Does That Make You Feel? w/ Joanne Bartolome from Empathie Creative

S4E3: So How Does That Make You Feel? w/ Joanne Bartolome from Empathie Creative

This episode is all about marketing getting you in your feels. In this episode Shamiale and Emmanuel talk with Joanne Bartolome, the CEO and founder of Empathie Creative. Joanne is a University of Alberta alumni and we discuss everything from her story, the challenges she faced starting her own business and what empathetic marketing truly means.  



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Jan 26, 202349:04
 S4E2: So You Want to Talk Sports Marketing? w/ Sophie McMillan from the Oilers

S4E2: So You Want to Talk Sports Marketing? w/ Sophie McMillan from the Oilers

New year new Marketing Major episode!! On this episode Shamiale and Emmanuel chat with Sophie McMillan, the Manager of Fan engagement for the Oilers to talk all things sports marketing, working for an agency, and majoring in marketing. Sophie is a University of Alberta alumni with an aspirational career so how did she do it?! Listen up and find out! 


Jan 10, 202344:49
No Introduction Needed... Okay Maybe a Quick One

No Introduction Needed... Okay Maybe a Quick One

Welcome to Season 4! New hosts, new guests, new year, new vibesssss. Join us in this first episode as we introduce our hosts and you get to know them a bit better. From our University hot takes to what we really think about influencer marketing we are warming up the season with an exciting first episode.

Nov 08, 202233:25
S3E9: Graduation w/ The Podfather (Josh Radostits)

S3E9: Graduation w/ The Podfather (Josh Radostits)

It’s a wrap on Season 3!!! Thank you for sticking with us for this long, we hope you enjoy this last episode of the season and join us back on Season 4!

To start things off, Jenaya puts the boys on Poshmark and Moh talks us through his annual Air Force 1 splurge. Moh has slept on Parks and Rec for too long and now Jenaya has to watch both that and the Office, end of story. [0-10:27]  Today we are joined by the OG Marketing Major Podfather Josh Radostits, who is a recent marketing grad from the U of A. We talked about the transition into “the real world” and what it was like graduating right into a pandemic. We try to crack the code on how you get your first job. We then dive into the whole imposter syndrome talk that marketers love and how quickly it sets in for Josh. [10:30-26:14 ] Moh reminisces about the past and shares how quirky of a guy Josh is and we learn about some of his new hobbies that are certainly better than watching paint dry. Josh then shares the wild twists and turns of his recent engagement to his now wonderful fiance Peyton. [26:18-36:19]

Josh tells us about his new position as an account coordinator at FKA and how there are some things that came easy but also some things that required a bit of skill. Moh questions how much actual content from our classes is used in a real job and we discuss what we learn beyond just the in-class content. [36:24-45:45]

Alex flips the script to Moh and Jenaya, our graduating members of the team to hear what life was like post-grad and what it took to release those university toxins from the system. We look ahead at the importance of both liking the people you’re surrounded with at work and knowing what you want in a company culture. We wrap up the episode by getting Josh’s seal of approval of the new directions the podcast has taken, congratulating Moh on his lovely run, and passing the torch to the new host of the next season! [45:50-1:04:08]


thanks for the laughs, friends

until next time!

Jul 20, 202101:04:08
S3E8: For Immediate Release w/ Lori Harito

S3E8: For Immediate Release w/ Lori Harito

Your eyes do not deceive you, we are indeed talking Public Relations today. The hosts generically discuss how their finals season was and get sidetracked by their quirky exam anxieties. Friendly tip: NEVER CHANGE YOUR ANSWER!!!!! Moh tries pitching a campaign idea to the hosts and let's just say it still needs some work. [0:00 - 7:00]

We then dive deep into the identity crisis that comes with graduating, it’s truly unhinging. [7:08 - 16:24]

We are blessed with the presence of Lori Harito who is a talented journalist turned publicist out of Toronto. Alex and Lori bond over their heritage which was absolutely hilarious! [16:30 - 18:20]

Lori lets us into her journey to becoming a publicist and eventually starting her own PR agency! She paints a great picture of how her stint in journalism helped her climb the ranks in public relations. None of the hosts really knew what publicists do, what goes into a PR release, and the different approaches to publicity...until Lori explains all that great stuff of course. While Marketing and PR are closely related, Lori clarifies the subtle differences between them and their dynamic.  [18:25 - 37:29]

Being a good publicist boils down to connections and trust, Lori tells us how she’s gone about building both while dropping some great tips. Moh has a minor anxiety attack over how stressful being a publicist seems, it really takes a special breed to keep it all together. It turns out it's pretty easy to go through a PR nightmare, the way brands respond is really the deciding factor and most do it wrong. [37:35 - 51:21]

We then switch gears into how the pandemic affected Lori and the nature of PR. Her agency was taking off right before everything shut down but somehow she found a way to make it work.  [51:26 - 56:14]

It’s time for PR NIGHTMARE!!! We put Lori through our new guest segment game. We throw some ~ hypothetical ~ brand blunders and she tells us how she would handle them as that brand’s publicist. Turns out she’s really good at her job. [56:10 - 1:07:46]

The gang chats about their takeaways from our insightful discussion with Lori. You’re going to want to stick around to the end for a little announcement for what's coming up next… [1:07:52 - 1:14:36]

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Jun 22, 202101:14:45
S3E7: Inclusive Marketing w/ Anita Chauhan

S3E7: Inclusive Marketing w/ Anita Chauhan

The gang is back and we’re bringing the energy right out of the gates! The boys trade stories about recent laundry mishaps that have mostly turned out okay. Jenaya talks through her not so friendly relationship with spiders. Luckily, she has two warrior co-hosts who are well versed in spider combat. (0:00-6:46)

Today we are joined by Anita Chauhan, a stellar marketer out of Toronto with a profound background in EDI and inclusive marketing. She begins by detailing her transition from law into marketing and tells us how she got into the inclusive marketing space through her involvement with Women in Tech. We all talk through the definitions of EDI and inclusive marketing and go through the differences between the two. We explore some key concepts to good inclusive marketing such as avoiding performative action, making small acts of defiance that can lead to bigger change, and why tokenism doesn’t work. (6:46 - 31:20)

We discuss what an acceptable pace is when trying to enact change and being thoughtful and intentional about your activism by using our privilege for good. We question why it seems so many brands struggle with inclusive marketing and EDI as a whole. Anita brings up key concepts such as not putting people in a box, ensuring that brands are actually talking to their customers, and other approaches to engaging with the community. We offer inclusive pricing as an option and discuss if it is really viable or effective. We finish off the conversation by talking through some mistakes that Anita has made in the past and talk through how and why we see brands missing the mark in their inclusive marketing attempts. (31:20 - 1:04:32)

Astrology 101: Anita uses her deep passion for astrology to teach us a little bit about it. We learn that there are a lot more layers to it beyond the cheesiness of the daily horoscopes and how it’s kind of making a comeback into the mainstream recently. We also learn that there’s something mildly suspicious with the timing of certain planets and certain recent world events. She then puts her knowledge to the test by trying to guess all of the hosts’ signs and then talking us through what the different signs actually mean. Not gonna lie… some of it was mad accurate. (1:04:32 - 1:26:30)

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May 17, 202101:39:52
S3E6: No Guests, Just Vibes

S3E6: No Guests, Just Vibes

Oh snap!! The hosts have taken over. I mean...we’ve always been in control, but now we’ve RLLY gone rogue. On this episode of Marketing Major, the hosts get to debating hot button marketing topics amongst themselves. We start off by talking about online shopping and the pros and cons of having ~options~. We then try to figure out why Vancouver fashion is always 2 steps ahead of Edmonton; it truly brings out the best in us when we make the trip over. It does make a difference to live in surroundings that just feel more inspiring. [0:00-11:12]

Alex introduces a discussion about movie trailers and how much we pay attention to them. There is always a time and place for trailers, but often they show too much or misinform the consumer’s expectations. We ask ourselves if movie trailers make the overall movie watching experience better or worse overall. As usual, Moh tries to revolutionize the trailer game and the gang tries to crack the puzzle. [11:20-28:18]

On the topic of movies, we discuss Ryan Reynold’s ad agency Maximum Effort that is making viral ads ONLY. We talk about if storytelling is really a difference-maker or just another buzzword in the advertising industry. Jenaya questions the reason for Gosling’s success in advertising. Is it actual know-how or just a big name? We then transition to talking about Super Bowl commercials and how their formula completely lacks relevancy. We discuss how influencer marketing can be authentic and GRILL Moh on what he deems to be the most authentic marketing. Jenaya and Moh reflect on some of the ethical qualms of working in marketing and following your own values...again.[28:28-59:09]

Coming off of International Women’s Day, we bring up the Burger King Twitter meltdown and discuss when shock value goes terribly wrong. We talk about how there is value in giving power back to hurtful and dehumanizing language but the intention isn’t enough if the execution is imperfect. While these attempts are often paired with valuable action, the lacklustre execution of it all often causes more damage than good. We pose the question “Should brands just donate their budget to the causes rather than build a campaign about it?” We also debate if it is ethical for brands to use movements for equality and justice like International Women's Day or even Black History Month as an opportunity to run a campaign and how much better it would be if companies focused on genuine action rather than advertising in those times. [59:00 -14:49]

We round out today’s episode by looking at recent rebrands that companies have done and play a classic game of Hot or Not. From Beartracks, to KIA, we discuss what the purpose of the change was and if we feel like it was any good and if it was necessary at all, we are the experts after all. [1:14:56- 1:33:00]

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Apr 14, 202101:32:59
S3E5: Müvers & Shakers w/ John and Ngoni

S3E5: Müvers & Shakers w/ John and Ngoni

You want me to put a down payment of how much?!

The team starts by dreaming about homeownership goals and aspirations. Jenaya and Alex share a little moment about tiny homes and the whole gang share their expensive tastes. We then try to envision our future trajectories and plan a youth takeover of the Island or simply romanticize starting fresh in Europe. We add a little bit of spice with some trending business buzzwords. [0:45 - 16:52]

Today we’re talking with John Rota and Ngoni Nyazika from the Müve Team about all things real estate! In their introductions, both guys talk about their unique route to getting into the industry and show that there is no one-size-fits-all way of becoming an agent. John mentions that getting into real estate is easier than we think (perhaps too easy?) and Ngoni shares the benefits of having a team vs. starting solo. [16:56 - 37:30]

Diving into marketing specifics, we talk about the relationship between real estate groups and brokerages. We discuss their marketing techniques and how a group like Müve Team assists agents in developing their personal brands as well. We compare and contrast geographic farming, real estate’s most popular marketing strategy, with the Müve Team’s digital strategy. [37:36 - 57:48]

Finally, we bring COVID into the mix a little bit. We look into how the dynamic between agent and client has changed with more digital and masked interactions becoming necessary. We also look ahead to see what their expectations are for the industry not only with COVID but also Gen-Z and Millenials’ perceptions of home buying. [57:55 - 1:16:50]

We close out the show with a classic game of Price Is Right! We made short Edmonton house listing descriptions and make them guess the closest price without going over. It’s the real estate vet vs. the new kid on the block in today’s matchup and these old friends like to get competitive with each other. But wait! Things get extra spicy when one of them starts to recognize some of the properties? You’ll have to stay tuned to see what happens. [1:16:56 - end]

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Feb 22, 202101:36:46
S3E4: It's Tricky w/ Jamie Bay

S3E4: It's Tricky w/ Jamie Bay

What’s this??? A new episode of Marketing Major??? Who would’ve thought?? (Well...us really). With our first episode of the new year, we had to get our resolutions out of the way. As we do in every episode, we reminisce a little about campus life. We then run through the classes we’re taking this semester. We're all having a bit of fun with our courses because we’re in a pandemic so why not??? Alex apparently had fun in Intro Accounting and we try to unpack that...[0:47-27:50]. 

We are joined today by Jamie Bay, Marketer, Entrepreneur, and International Wellness Speaker. Jamie walks us through her journey from being a university student to an award-winning marketer [28:00-44:23]. We then talk about how Jamie got involved with mental health activism and how wellness is incorporated at Rogue 52, Jamie’s Agency. Jamie opens up about her own mental health journey and her experience with managing her mental health in the industry and as an entrepreneur [45:47- 1:13:40]. Oh imposter syndrome….does it ever stop? Apparently not. But it can be managed and we talk about some different approaches you can take in your personal and professional lives [1:13:45-1:26:35]. 

We wrap up our chat with Jamie with “Jamie’s Wellness Tips” where she shares her go-to tips for managing your wellness and mental health in any stage of your journey. She has A LOT, we recommend trying one at a time [1:26:40-1:39:50]. We finally wrap it up by reflecting on the conversation and Jamie’s tips [1:39:50-End]. Hope you stick around :) Thank you for listening!!!

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Feb 02, 202101:54:33
S3E3: Ecopreneurship w/ Meghann & Karine (Re:Plenish)

S3E3: Ecopreneurship w/ Meghann & Karine (Re:Plenish)

It’s a holiday miracle! A new MM episode hot off the press!

The Marketing Major podcast gets a fan recording… No wait that was just for Jenaya. Alex elevator pitches a lukewarm cup of water and Moh INSISTS on ordering his holiday bevs on the app. [0:59 - 12:39]

We are joined today by Meghann and Karine from Re:Plenish, a local zero-waste refillery in Edmonton. They talk about the start of their store and what it’s like to work with a good friend. We make sure that the store pets (a dog and a BUNNY y’all!) are treated fairly for all the hard work they put into the in-store experience. [13:20 - 30:09]

Their personal values guide their marketing above anything else, showcasing their expertise despite lacking traditional biz experience. We learn that Re:Plenish grew using social media and traditional media, while NEVER looking back on media appearances. The dynamic duo focuses on keeping things simple and not setting boundaries for themselves. There is more to business than growth, and taking things slowly can be very beneficial. [31:34 - 46:32]

We dive into how they keep marketing ethical when marketing itself is not super sustainable in nature. They explain their ‘Litmus Test’ for ethical practices and how it can intervene in some decisions, even for them. Jenaya voices her crisis but Meghann and Karine reassure her that there is a space for these businesses more than ever. Their strength is their authenticity and it’s an exciting time to be a part of it. Being completely ethical and sustainable is practically impossible and being honest is an important element of it. Looking more specifically at their personal careers, Meghann and Karine talk about how they’re more focused on growing their movement rather than their business and how they don’t necessarily plan on doing this forever. [46:32 - 1:26:00]

When You’re In a Bind But You Want To Save The Planet: We throw some zero-waste swap scenarios at our favourite zero-waste pros and they are ON IT! We go from the grocery store, to the cafe, to the holidays. We discover that being eco-friendly is just easier if you know how to juggle. Elliott has a quick word with us too. [1:26:08 - 1:43:47]

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Dec 23, 202001:54:48
S3E1: Wtf is Storytelling? & A Little Bit of Therapy w/ Adam Rozenhart

S3E1: Wtf is Storytelling? & A Little Bit of Therapy w/ Adam Rozenhart

It's a SEASON PREMIERE! A new year brings a brand new season of the Marketing Major Podcast. While the name remains the same, we've got a new format and a new team to spice things up! In our first ~official~ episode, we’re going big with the longest Marketing Major episode to date because…why not? We dare you to listen to it all in one go.

First, the gang talks about music streaming preferences and Alex's Big Disc Energy (spoiler alert: it was not the name of the episode). Moh speaks out against suits and pledges allegiance to the Turtleneck™️. [0:49 - 14:40]

Next, we are joined by veteran podcaster Adam Rozenhart, as he walks us through his super dynamic career and outlines the importance of unapologetically dedicating yourself to your passions [14:48 - 55:47]. Then, we supplement your education with something curriculum often leaves out—what even is storytelling, and what implications might it have for your career in a digital context? [56:59 - 1:39:33]

Role Reversal: In today's special Guest Segment Adam becomes the new host of the pod and turns the spotlight onto the hosts. He asks them questions about their experience in university, their plans post-undergrad, and provides some guidance for us coming out of school and into this wacky world. [1:39:41 - 1:56:57]

Lastly, if you made it this far, you might as well stick it out ‘till the end for a somewhat succinct debrief and Moh’s quote(s) of the day. [1:57:05 - end]

What can we say? This episode is filled with absolute gems we wouldn't dare cut out. This is the content our listeners DESERVE. Thanks for hanging with us!

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Nov 05, 202002:13:32
S3E0: ...is this thing on?
Oct 19, 202001:04:23
S2E21: Season Finale - A Conversation with Canadian Marketing Icon, Terry O'Reilly
Apr 13, 202034:13
S2E20: Memes, Mimosas, and More Social Media Talk w/ Matt Gaudet and Jill Sundquist

S2E20: Memes, Mimosas, and More Social Media Talk w/ Matt Gaudet and Jill Sundquist

For this episode, we sat down with zag's Digital Strategy Manager and part-time Jesus look-a-like, Matt Gaudet. As a special surprise, UAMA's very own Jill Sundquist sat down and co-co-hosted with us since she interned for zag's social media team last summer. We talk memes, Tik-Tok, the future of social media marketing, and the psychology that goes behind it all. This one is a fun and laid back discussion (courtesy of Mimosas). Have a listen while you're stuck at home and maybe grab a drink with us. We hope you enjoy the episode and stay safe!!

**For those of you who were expecting a Sports Marketing episode with Oilers Entertainment, we had to postpone its release due to unforeseen circumstances. We will save it in our vault and release it when the time is right. Follow us on Instagram for updates @uama_alberta.
Apr 06, 202032:22
S2E19: Lottery Marketing: And the Winner Is... w/ Lindsey Allan

S2E19: Lottery Marketing: And the Winner Is... w/ Lindsey Allan

Lotteries might just be a marketer's dream: big budgets, creative freedom, and large-scale campaigns. However, marketing the lottery comes with a fair share of challenges such as an aging demographic, consumer misperceptions, as well as legal and ethical considerations. 

Luckily for us, our guest today Lindsey Allan from McCann Canada is no stranger to these challenges and provides insight into how her agency is tackling these problems head-on. We also dive into the creative strategies behind lottery campaigns and what approaches tend to work best for the given audience. 

So be sure to tune in and maybe try your luck at the next big ticket lottery! 

Watch the lottery spots discussed in the episode below: 




Mar 23, 202035:45
S2E18: Professor Spotlight & Hot Takes w/ Onita Blankenfeldt and Webb Dussome

S2E18: Professor Spotlight & Hot Takes w/ Onita Blankenfeldt and Webb Dussome

In this episode of Marketing Major, we are joined by two of the most beloved marketing professors at the University of Alberta, Onita Blankenfeldt and Webb Dussome. The conversation is more casual than the typical lecture and leads to fun discussions about what makes these two so unique as both individuals and marketing professionals. 

We bet you didn't know Webb toured around Europe in a rock band. Or that Onita wanted to be a butcher when she was a kid.

And of course, we also dive into more marketing-specific topics and get some hot takes like: 

  • Maybe artificial intelligence is overhyped for marketing? 
  • Maybe our generation is really bad at making meaningful connections? 
  • Maybe marketing hasn't changed as much as we think?

Tune in now to get a behind-the-scenes style conversation with two of the best marketing professors around! 

Mar 02, 202040:48
S2E17: Malls Need Marketing Too w/ Vanessa Julio

S2E17: Malls Need Marketing Too w/ Vanessa Julio

In this episode of Marketing Major, we sit down with ASOB & UAMA alum and Marketing Manager at Londonderry Mall, Vanessa Julio (and yes we confirmed that the "J" is pronounced). If you're anything like us you've never really thought about marketing from the mall's perspective. We discuss  what really goes into to running the marketing department in a mall and some of the struggles and challenges that malls face everyday. Vanessa also shares key insights of the ins and outs of her roles and responsibilities for anyone potentially interested in pursuing a similar position. 
Feb 24, 202025:37
S2E16: Beers, Bots, Battling Adversity w/ Pete Nguyen

S2E16: Beers, Bots, Battling Adversity w/ Pete Nguyen

In this episode of Marketing Major, we are joined by Pete Nguyen, former Creative Director at Berlin Communications and Partner at Sea Change Brewing Co. in Edmonton. We chat about some incredible stories from Pete's career as both a musician and a creative, from playing in punk bands and working with Lady Gaga to creating a short film as part of a marketing campaign for iRobot cleaners. Along the way, we get insight into what it takes to follow your creative ideas through to fruition and how to stand out among the crowded craft beer scene by being true to who you are. So crack a beer, preferably one from Sea Change, and come along for the ride. 


Feb 18, 202052:17
S2E15: Marketing for Startups w/ Peter Bishop and Stephanie Enders

S2E15: Marketing for Startups w/ Peter Bishop and Stephanie Enders

In this episode of Marketing Major, we sit down with Stephanie Enders, Director of Marketing and Communications at EEDC, and Peter Bishop, Partner and Director of Conversion at ZGM Modern Marketing Partners, to talk about what it is like to market for tech companies and startups. As students, we are made aware of the future of business technology and how we need to prepare to work in this changing business environment, however these topics haven't entered marketing lectures yet. Without getting too in depth, Stephanie and Peter give us a better idea of the main differences between "traditional" and "startup" marketing as well as what we as students should expect if we choose to pursue a career in the Tech/Startup industry.
Feb 14, 202030:04
S2E14: Is the River Valley the New Silicon Valley? w/ Startup Edmonton

S2E14: Is the River Valley the New Silicon Valley? w/ Startup Edmonton

In this episode of Marketing Major, we take a detour from the usual marketing conversation and explore the booming tech industry in Edmonton with Adam Danyleyko, Community Manager at Startup Edmonton. We discuss common misconceptions about the career opportunities in Edmonton and do a deep dive into companies like Jobber, Scope AR (did you know they've worked with NASA?), MEDO.ai, and other innovative startups. Nobody really understands Big Data and AI even if they like to toss out the buzzwords... but if you'd like to understand this booming sector a little bit better, take a listen and see what a future in tech might look like for you.
And, on Thursday we'll be returning to more marketing talk with another tech-inspired episode called "Marketing for Startups" with Peter Bishop and Stephanie Enders, so be sure to check back later this week!
(And good luck on those midterms, you'll crush it!)
Feb 10, 202021:32
S2E13: Pushing Creative Boundaries w/ Sticks & Stones

S2E13: Pushing Creative Boundaries w/ Sticks & Stones

What really goes on behind the scenes in putting together a creative marketing campaign from conception to execution? How much work goes into an award-winning video series? How do you convince your client to let you do something crazy with their project? How should you allocate your time and resources during a long and challenging campaign? We've got the answers.  In this episode, Matthew Gresiuk and Jordan Bloemen from Sticks & Stones share some great insights from their experiences and give us a behind-the-scenes look on one of their most award-winning campaigns called Renewable. Haven't seen the Renewable Series yet? Check out Season 3 here 
Feb 03, 202032:07
S2E12: Entry Level Job Series: Marketing Coordinator at ATB w/ Kevin Espenido

S2E12: Entry Level Job Series: Marketing Coordinator at ATB w/ Kevin Espenido

On today's entry-level job series, we are joined by Kevin Espenido who works as the Brand Marketing Coordinator at ATB Financial, consistently ranked one of the top places to work in the country. We learn all about Kevin's journey through ATB from starting out as a summer student to quickly evolving into one of the company's top young marketing studs. Along the way, we get the inside scoop on what makes ATB so good at both marketing and branding as well as what it takes to advance your career quickly in the field.
Interested in our main case competition with ATB this year? Visit our social feeds for more info ( Facebook | Instagram )
Jan 27, 202020:41
S2E11: Working Behind the Scenes of Social Media w/ Linda Hoang and Jill Sundquist
Jan 20, 202029:27
S2E10: A Case on Purpose: Creating the Most Honest Brand Ever w/ Scott Steele
Jan 07, 202025:44
S2E9: The Evolution of Purpose Based Marketing w/ Puneeta McBryan

S2E9: The Evolution of Purpose Based Marketing w/ Puneeta McBryan

Purpose... purpose... purpose... yeah you've probably heard it before. Purposed-based marketing is one of the biggest buzzwords today besides AI and Big Data. But what does it really mean? What's the difference between purpose-based marketing and other efforts aimed at doing social good like cause-related marketing, CSR and social marketing? And why do some brands get purpose right while others seem to miss the mark? These are the questions the G.O.A.T. Puneeta McBryan will be helping answer during her second time on the show. Puneeta currently works at ZGM as an Account Director with vast knowledge on the subject and also currently holds the title for the most-streamed Marketing Major episode of all time.
If you're interested in learning more about this realm of marketing, be sure to check out Puneeta's latest blog post on ZGM here.
Dec 16, 201923:27
S2E8: Meta-Marketing: Everything is Marketing is Everything w/ Rob Jennings
Dec 09, 201913:08
S2E7: Get Your Marketing Degree in 25 Minutes w/ Rob Jennings

S2E7: Get Your Marketing Degree in 25 Minutes w/ Rob Jennings

It's the last week of classes and you might be thinking... what did I even learn this semester? Luckily we sat down with Rob Jennings, President of FKA, to talk about his greatest marketing insights learned over the 11 years he's been running a full-service marketing agency. By the end of this episode, you'll have gained a whole degree worth of knowledge about the most relevant things happening in marketing today. So buckle up and get ready to dive straight into it! 

Topics covered:

  • Why marketing strategy is dead
  • Why market research is dead 
  • Importance of lifetime customer value and using data to determine it
  • Intent driven marketing
  • Predictive marketing

Want to hear more from Rob? Be sure to tune in next week for our mini segment called "Meta-Marketing" where Rob discusses a bunch of great examples of one of the latest marketing trends! 

Dec 02, 201925:34
S2E6: Discover The World of Media w/ Chelsey Jensen

S2E6: Discover The World of Media w/ Chelsey Jensen

This episode, we are so lucky to have Digital Content Coordinator and NAIT grad, Chelsey Jensen, on the podcast to discuss the ever-changing world of media and how it intersects with marketing. Chelsey has made quite a career for herself in media and shares all the best stories and lessons from her time at Chorus Entertainment. We are also joined Chelsey's best friend Jen Bacchus who also happens to be the president of UAMA and also the co-founder of Campus Closet. So if you want to learn a little more about the evolving relationship between media and marketing, be sure to tune in!
Nov 18, 201923:12
S2E5: Entry Level Job Series: Digital Coordinator w/ Paige Simpson and Jeffrey Thi
Nov 04, 201922:19
S2E4: Cannabis Marketing and Branding w/ Tokyo Smoke

S2E4: Cannabis Marketing and Branding w/ Tokyo Smoke

Welcome to the new wild west... the Canadian Cannabis Industry. To help us tackle the industry's toughest marketing and branding challenges, we are joined by Laura Miller who is a former UofA Bcomm graduate and is currently the Community & Brand Manager for Tokyo Smoke. So whether you are a cannabis connoisseur or just curious about the industry, there is something for everyone to learn on the podcast today! Enjoy! 

Oct 21, 201932:23
S2E3: Experiential and Community-Based Retailing w/ Heather Thomson

S2E3: Experiential and Community-Based Retailing w/ Heather Thomson

On the 13th episode of Marketing Major, we have the pleasure of welcoming back reoccurring guest Heather Thomson (featured on Episode 4 of last season). She is on a mission to change the way students perceive retail and has a really exciting opportunity for students which she shares on the podcast. In addition, we learn how to get a pulse check of the retail industry and discuss what is currently working for retailers and what isn't. We expand on this by diving into the experiential and community-based trends of retail which leads to some really insightful conversation including Lululemon's new flagship store and spending $16 to get Cineplex popcorn delivered to your door. So if you're curious about marketing and have a few favourite brands of your own, give this episode a listen and discover a career path you might not even know existed. 


Looking for tickets to the Reality of Retail on November 21st, 2019? Click on this link to get yours today! Student tickets are only $2o and are 50% off for the first 50 students who sign up! (That's a free dinner, a chance to win a trip to Vancouver, and unreal networking opportunities for the price of a two fancy coffees) 

Oct 07, 201924:28
S2E2: Entry Level Job Series: Account Coordinator w/ Keandra Lucki and Adrienne Leung

S2E2: Entry Level Job Series: Account Coordinator w/ Keandra Lucki and Adrienne Leung

Our guests today are two recent UofA grads, Keandra Lucki and Adrienne Leung, who work at FKA, one of the fastest-growing marketing agencies in Edmonton! In this episode, we explore what it's like to get a job right out of school as an Account Coordinator in a marketing agency. We cover a variety of questions surrounding the role like: How crazy is the agency pace really? What's the most rewarding part of the job? What skills and abilities are required for this role? What's your typical day like?
So if you are a lifelong learner and passionate about marketing, tune in to hear how you can kickstart your career on the accounts team!
Sep 23, 201925:16
S2E1: What Even Is Marketing Today? w/ Kayla Baretta and Pablo Herrera Cruz

S2E1: What Even Is Marketing Today? w/ Kayla Baretta and Pablo Herrera Cruz

If you're like us, you might struggle to get a grasp on what marketing really is today. The things we learn in class don't always apply to the fast paced reality of marketing. On this episode, we get insight into the areas of marketing that even the pros find challenging and tough to keep up on. Industry leaders, Pablo Herrera Cruz and Kayla Baretta, walk us through the emerging fields of artificial intelligence and analytics while trying to decipher the marketing foundations that will always be relevant and important. 

Oh... and we got a new co-host for this season! Welcome to the show Moh Elshamy

Sep 09, 201920:55
S1E10: Edmonton Made: Marketing Edmonton's Local Talent w/ Laura Maysk

S1E10: Edmonton Made: Marketing Edmonton's Local Talent w/ Laura Maysk

There's a good chance you've seen the Edmonton Made badge on the window of your favourite cafe. Maybe you even flaunt the badge on your laptop to express your love for the city's endless local businesses. But did you ever consider marketing these businesses as your day job? Well, that's reality for our next guest, Laura Maysk, who is the Marketing and Campaign Manager for Edmonton Made. Laura joins us on the podcast today to discuss how the project was born out of Edmonton's branding problem and how it evolved into the highly successful initiative that exists today. Along the way, Laura shares her expertise on best practices for target audiences, influencer marketing, and mastering the art of trial and error in marketing. 

Mar 29, 201930:46
S1E9: Organizational Health and Culture in Marketing and Business w/ Kerry Bezzanno

S1E9: Organizational Health and Culture in Marketing and Business w/ Kerry Bezzanno

Regardless of your major in business, organizational health and culture matters. And it seems it's never been as important or vital to a company's success than right now. Our guest on this week's podcast, Kerry Bezzanno, is an award winning PR consultant with over 17 years experience in almost every area of business. Kerry and Josh discuss the current shift in organizational culture, methods to ensure a collaborative and supportive workplace, and what skills and abilities are most important in the leaders of tomorrow's workplace. If you enjoyed the discussion today, be sure to check out "The Business Code Podcast" to hear more of Kerry's amazing knowledge and insight on the topic. Link to the podcast is below:


The Business Code Podcast - https://businesscodetalk.com/ 

Mar 13, 201931:41
S1E8: The Benefits of Local Content for Lululemon w/ Sophia Gousios

S1E8: The Benefits of Local Content for Lululemon w/ Sophia Gousios

In this episode of Marketing Major, Josh sits down with lululemon's Local Social Storyteller for Edmonton, Sophia Gousios to hear the marketing insights and lessons she has learned since creating @lululemon_yeg and growing it into one of the companies largest social followings ever. She also goes into detail about marketing lululemon's first ever loyalty program created exclusively in Edmonton and more specific Edmonton initiatives like the Edmonton 10K. If you have any interest in lululemon, this episode is definitely worth a listen! And thanks again to Sophia for sharing her marketing knowledge and insight on the podcast.
Feb 06, 201939:00
S1E7: Client vs. Agency Debate: Client Side w/ Karen Smola
Jan 30, 201921:45
S1E6: Client vs. Agency Debate: Agency Side w/ Kiri Wysynski and Anna Zhang

S1E6: Client vs. Agency Debate: Agency Side w/ Kiri Wysynski and Anna Zhang

Wondering what the difference is between client side and agency side? Or which side you should start your career on? Or maybe the pro's and con's on each. Well that's exactly what this episode is going to answer. Josh is joined by UAMA President, Anna Zhang, as well as FKA Director of Client Relations, Kiri Wysynski, to answer the questions above and much more. Hope you enjoy this week's episode and stay tuned for our client side episode coming out next week! 

Jan 22, 201929:20
S1E5: Busted: Common Myths About Marketing Agencies w/ Erika Navarra and Jill Sundquist

S1E5: Busted: Common Myths About Marketing Agencies w/ Erika Navarra and Jill Sundquist

There is a lot of hearsay about working in marketing and advertising. Your accounting friends might tell you you’ll make no money. Your mom might warn you about work-life balance. And your dad, well he doesn’t think people need to be sold more sh**. But what is the truth behind these misconceptions? UofA and ASOB alumni, Erika Navarra along with current student Jill Sundquist join Josh on the podcast to uncover the truth behind some of the most common myths around marketing and advertising.

Jan 15, 201916:59
S1E4: Opportunities for Marketing Majors in Retail w/ Heather Thomson
Nov 23, 201831:05
S1E3.5: Creating Great Content w/ Colin Christiansen (Pt.2)
Nov 19, 201821:09
S1E3: Creating Great Content w/ Colin Christiansen (Pt.1)
Nov 13, 201823:36
S1E2: Starting Out in Digital w/ Angelina Cho
Oct 29, 201825:30
S1E1: Taste of Advertising w/ Puneeta McBryan
Oct 08, 201822:14