Marketing Myths Podcast

Marketing Myths Podcast

By KeyMedia Solutions
There are a million myths about marketing that could be killing your business. Listen in to hear these myths get busted! Marketing is our passion. When it comes to marketing tactics, strategies, & plans, we have seen them all. With over a decade experience in the marketing world, we have seen and implemented strategies that worked... and a few that haven't. Either way, we've learned many lessons along the way & will share our experiences through the Marketing Myths Podcast.
Available on 10 platforms
Do You Need to Offer Discounts Over the Holidays?
It is estimated that Americans will spend $123.7 billion online this holiday shopping season. With Americans spending so much money in such a short period of time, the priority for retailers and service companies is getting as much of the $123.7 billion pie. As an incentive for consumers to buy their product over their competitors', many companies discount their products. Is discounting your products and services necessary to sell to holiday shoppers? Tobaria and Aaron debate this myth in today's episode of The Marketing Myths Podcast. Show notes: http://marketingmythspodcast.com/need-to-discount-over-holidays
19:31
December 13, 2018
Black Friday & Cyber Monday 2018 Email Analysis
Adobe Analytics reported that American consumers spent $19.62 billion online over the five-day period from Thanksgiving through Cyber Monday. It is estimated that 20% of the days from Thanksgiving through Cyber Monday capture 20% of ALL holiday online shopping. According to Radicati, about 281 billion business and consumer emails were sent and received each day in 2018. With so many emails being sent, McKinsey & Company says email marketing is 40 times more successful at acquiring customers than the social media forces of Facebook and Twitter combined. Listen as Tobaria and Aaron break down and analyze emails sent during this year's Black Friday and Cyber Monday time period.  Show notes: http://marketingmythspodcast.com/black-friday-cyber-monday-email-analysis-2018
18:12
December 6, 2018
Do You Need to Buy All Variations of Your Domain?
There are 1.9 billion websites. Outside of the usual top-level domains (.com, .net, .org, etc.), there are over 1,000 TLDs. When buying the domain for your website, should you buy your domain in multiple TLDs? Should you buy the misspellings of your brand? Should you own variations of your domain and brand? In today's episode of The Marketing Myths Podcast, Aaron and Tobaria talk about if you need to own every variation of your brand and domain. They talk about if it helps or hurts your SEO. They also talk about best practices for deciding on your domain name. Listen in! View show notes here: https://keymediasolutions.com/news/podcast/need-buy-variations-domain/
21:06
November 29, 2018
Do You Need Paid Media if Your Site Gets A Lot of Organic Traffic?
Organic traffic is GREAT! It is "free" and shows people are interested in your content and you. But if your website receives a lot of organic traffic, do you still need to invest in paid media tactics? In this episode of The Marketing Myths Podcast, Tobaria and Aaron tackle the myth that paid media tactics are not necessary if your website receives many users from organic social, organic referral, and other organic sources. View the show notes here: http://marketingmythspodcast.com/do-you-need-paid-media
15:40
November 14, 2018
Can You Publish Too Much Content?
This week's episode answers a listener question: "Is content marketing just always posting more and more content?" Tobaria and Aaron talk about what content and content marketing is, how to reuse content, ROI of content efforts, actual numbers from their blog posts, why evergreen content is important and more! View the show notes here: http://marketingmythspodcast.com/can-you-post-too-much-content
19:26
November 8, 2018
Do Marketing Platforms Listen to Us?
We've all been targeted with an ad on Facebook or while browsing online where we thought there was NO WAY anyone could have known about it. Back in 2016, Facebook came out and said they were NOT using smartphone microphones to listen into our conversations. But is that true? What about Google? Is Google listening to us? Listen in as Aaron and Tobaria jump into the myth that Facebook, Google, and other marketing platforms are listening to us to better target us and serve ads to us. Check out the show notes here: http://marketingmythspodcast.com/do-marketing-platforms-listen-to-us
22:54
November 1, 2018
Is LinkedIn the Best Social Network to Reach Professionals?
Is LinkedIn the best social network to reach professionals? Is there a better option? If you use LinkedIn as a channel to attract new business, this episode for you. Tobaria and Aaron talk through the pros and cons of LinkedIn and provide other options. Show Notes: http://marketingmythspodcast.com/is-linkedin-best-to-reach-professionals
20:29
October 23, 2018
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