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Marketing Off the Mat | Business for Yoga Teachers

Marketing Off the Mat | Business for Yoga Teachers

By Jessica Cross

Welcome to Marketing Off the Mat, a podcast for yoga teachers, mindfulness leaders, and energy workers who are ready to shake off the constant hustle and align with the true path for their businesses. This podcast is a resource for building your business in a way that creates more income, freedom and impact in the world!

Each week, host Jessica Cross has soulful conversations with successful creatives in wellness, business, marketing, events and more for practical methods to go from A to B. Follow @jessicacross.co for daily inspiration and DM her if you take a listen.
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60. Shiny Objects & Financial Clarity for Soulpreneurs w/Danielle Hayden

Marketing Off the Mat | Business for Yoga TeachersFeb 01, 2022

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39:33
115. How to Build a Sustainable Yoga Business with Pip Roberts

115. How to Build a Sustainable Yoga Business with Pip Roberts

Ever wondered how you'll be able to sustain your teaching practice for the long haul? It's not easy, but fortunately, we are joined by the incredible Pip Roberts who will help us demystify the path to a sustainable teaching career.


Pip is a yoga facilitator, mentor, reiki practitioner, heavy meditator, sound therapist, creator of Now Studio in Bristol, and a well-being event curator and producer.

In this episode, Pip shares her expertise on how to create a thriving and sustainable yoga business that aligns with your values and supports your lifestyle. She dives into the importance of understanding your niche, identifying your unique offerings, and building a strong brand that resonates with your ideal clients. Be sure to give her a follow and hop on her email list so that you can hear about all of her incredible offerings and upcoming retreats!

Jun 06, 202353:55
114. Don't get sued: Legal Essentials for Yoga Teachers with Cory Sterling

114. Don't get sued: Legal Essentials for Yoga Teachers with Cory Sterling

Ever thought that 'getting sued' and 'yoga' would be in the same sentence? Nor did we, but not to worry. We've you covered! Today, we delve into the legal essentials that every yoga teacher should know to avoid potential lawsuits, including the ins and outs of non-compete agreements, with our guest Cory Sterling.


Cory is an attorney and Founder of Conscious Counsel, a health and fitness law firm, which won the Legal Elite 2021 Award for Most Innovative Fitness and Wellness Law Firm, and Most Innovative Legal Document Drafting and IP Firm. He has nearly ten years of experience in the legal and fitness industries and has assisted hundreds of entrepreneurs in drafting service agreements, privacy policies, independent contractor agreements, terms and conditions, disclaimers, and other important legal protections they require.

He is also a group fitness instructor, yoga teacher, and author of The Yoga Law Book, which outlines business law basics for yoga professionals and business owners.


Cory keeps it real with his incredibly approachable and applicable legal advice every yoga teacher needs in this episode. You won't want to miss it!


May 02, 202342:08
113. How to Take Your Yoga Business On the Road with Ali Temple

113. How to Take Your Yoga Business On the Road with Ali Temple

The pandemic has taught us so much about what is important and how we can approach life and our career differently than ever thought possible. People all over the world have traded in their 1 hour commute for the work-from-home life or even making massive changes to how and where they work entirely, including taking on the digital nomad life.
Yoga teachers all over the world are also making massive career and life changes, and the incredible Ali Temple is one such yoga professional who’s done just that.
Ali Temple is a global yoga teacher, retreat leader and yoga teacher mentor. She has been traveling full-time for over 2 years, leading sold out retreats and mentoring yoga teachers around the globe as they begin to build their own thriving remote business and cultivate the freedom of a location independent lifestyle.
Ali tells us what held her back initially from making the big leap to traveling and teaching full time and how she overcame that to live the incredible international life she’s living today. She shares how we can make the big shifts we need to make to make this our reality too!
Be sure to sign up for her free 3 Day Video Training, Liberate Your Life and give her a follow on Instagram and Youtube to stay in touch!
Mar 21, 202333:58
112. Diversifying your income with Sarah Barguidjian

112. Diversifying your income with Sarah Barguidjian

As yoga teachers, we must diversify our offerings to THRIVE if we truly want to make a living in the yoga business. Diversifying our offerings takes the pressure off our weekly teaching schedule and increases our reach beyond the studio environment to bring more yoga to more people.
It’s a win-win and Sarah Barguirdjian is on the show today to tell us exactly how she’s done this in her business.
Sarah is an ERYT 500 Yoga Teacher currently living and teaching in Winchester, UK. She’s been teaching for 16 years and has lead classes and courses on Yoga International, Apple Inc, Canopius, SMU and Yoga studios worldwide. She teaches weekly classes, workshops, international retreats, recorded Sarahs Shorts on YouTube and Yoga Teacher Mentorship Programs.
If you’re wondering how to expand your teaching beyond the studio, this is a must listen episode and Sarah is so generous with her tips in making it a reality for you too.
Be sure to follow Sarah and find out more about her offerings!

Are you looking for a yoga business coach to find your way in diversifying your teaching income? I'm here for you! Send me a DM and check out how we can work together. You don't have to do this alone
Mar 07, 202343:03
111. The 3 Boons of a Successful Yoga Career w/ Barbara Courtille

111. The 3 Boons of a Successful Yoga Career w/ Barbara Courtille

Have you ever wondered how running a yoga business relates back to the roots of yoga itself and how we can use this wisdom in our modern day entrepreneurial journey?

We’re super excited to have Barbara Courtille on the show today to help us tie the ancient wisdom together with today’s needs and use it as a way to move forward in our yoga career’s with clarity and purpose.

Barbara started practicing yoga in the late 80's with the Iyengars. She has explored various Hatha traditions since that time including Jivamukti, ashtanga and vinyasa yoga.

In the last decade she has delved into the more gentle practices of Yin, Restorative, meditation and sound healing. Barbara mentors yoga teachers who want to make yoga their profession. She is currently writing a book on yoga philosophy to help yoga teachers bring the wisdom of yoga to their students in a practical way.

This episode is packs a punch with ancient wisdom and practical application to fill your cup today. Be sure to check out Barbara's How to Create a Successful Yoga Career course and stay in touch with her on Instagram as she author's her new book!

Feb 20, 202331:46
110. From Chaos to Clarity - Managing Your Workflow w/ Amanda Kingsmith

110. From Chaos to Clarity - Managing Your Workflow w/ Amanda Kingsmith

A common thread in conversations I have with yoga teachers is they face a lot of overwhelm, when establishing workflows for their businesses. This is very relatable and understandable, with all the tasks we have on our daily to-do lists at teachers. 

Not only do we need to deliver well-crafted yoga experiences for our students, but we also wear a ton of hats when it comes to marketing, budgeting, and balancing all of the needs of a small business.

So, how can teachers combat this overwhelm? We have the incredible Amanda Kingsmith on the show today to help us find balance and a way forward.

Amanda Kingsmith is a 500-hour RYT, a yoga business coach, a podcast host, and a world traveler. She blends her background in business with her love of yoga and is passionate about helping yoga teachers create careers that they are passionate about and that are sustainable. Amanda is the host of Mastering the Business of Yoga and also the co-host of The World Wanderers, a podcast on travel and travel as a lifestyle.

We dive into actionable steps that the teachers can implement right away that will make massive shifts in their businesses and cut through the overwhelm with new systems and tools that Amanda shares with us.

Be sure to follow Amanda @masteringthebusinessofyoga and listen to her show, which is a favorite of mine! You can check out her offerings here and find out more how you can work with her directly. 

Feb 07, 202347:19
109. Enhancing Your Yoga Studio Tool Kit with Laura Munkholm

109. Enhancing Your Yoga Studio Tool Kit with Laura Munkholm

Yoga studio owners are often inundated with a multitude of tasks, be it understanding their membership numbers, finances, and operations just to name a few. The days for studio owners and managers are dizzyingly long and filled to the brim.

How do studio owners prioritize the needs of their businesses and make true progress toward revenue, and ultimately, making lasting impacts in their communities?

Today, we have Laura Munkholm on the show to share her wealth of knowledge, from working on the front line to leading studios, to coaching wellness entrepreneurs and her latest adventure, founding Walla Software, a powerful, all-in-one studio fitness studio software company built to revolutionize the way boutique fitness studio owners take control of their businesses.

Laura co-founded Walla to help make business management easy and efficient for the female studio owner who is historically underrepresented in tech, and therefore stuck using software that was not developed with her needs in mind. Laura is also a lifelong athlete, yogi, book junkie, and live music lover. She resides in San Diego with her husband, daughter and son.

She shares so many insights and actionable tips with us in this episode from her personal experience in studio leadership, carving her path in the fitness tech industry and her journey through life.

Studio owners, current and future, this is one not to miss! Dive in to this wonderful chat with Laura now and check out their blog for so many more insights that will take your business to the next level!

Jan 31, 202350:05
108. Revolutionizing Your Yoga Community with Angie Franklin

108. Revolutionizing Your Yoga Community with Angie Franklin

Equity has been top of mind, and even a trending topic in the past few years. This concept has had many teachers and business owners taking stock of how they are, or often are not, creating intentional spaces for all voices and bodies within their yoga businesses.

This notion also extends to wellness entrepreneurship for professionals of color and particularly yoga teachers who haven't felt welcome in traditional studio and wellness spaces.

Today we are joined by the incredible Angie Franklin, Founder and CEO of Afro Yoga, who shares generously from her vast experience in teaching, entrepreneurship, and creating safe space for practitioners and teachers of color to flourish in their practice and business.

Angie founded Afro Yoga, a global platform with local roots that offers yoga with a social justice lens and emphasis on community connection. As a wellness entrepreneur, certified Kemetic and Vinyasa yoga instructor and business mentor, Angie's work is focused on increasing access to wealth and wellness for practitioners and professionals of color.

She is also a 3X Lululemon ambassador and has worked with clients that include the NBA, international Lululemon leadership teams, Microsoft, Duolingo, Kaiser Permanente, Rebbl and many more.

Today, we discuss the need for white yoga teachers and business owners must prioritize progress over comfort to make lasting change, why it's important for teachings to reach beyond traditional yoga spaces and how wellness entrepreneurs of color can thrive in business today.

Go follow Angie to stay in touch, and be sure to get on her email list to stay in touch on all the amazing things she has coming up, and to work with her directly. 

Jan 24, 202301:10:53
107. How the Pandemic Changed Yoga Teacher Trainings with Katy Zryina

107. How the Pandemic Changed Yoga Teacher Trainings with Katy Zryina

It's no secret that the pandemic changed pretty much everything, and the yoga business is no exception. It's been a wild ride for in-person and online yoga teacher trainings all over the world. Today we are joined by Katy Zyrina, creator and director of Transformative Online Yoga School. 

Katy is a yoga practitioner with 15 years of experience, international yoga teacher, teacher trainer and certified life coach, based in Barcelona. She gives us a peek behind the scenes in how her business began, and how it evolved throughout the pandemic. She shares what's worked, what hasn't and the way forward into 2023 to save us some work on the path ahead.

Be sure to follow Katy and to check out her upcoming 200 Hour Yoga Teacher Training if you're ready to dive in deeper. 

Jan 17, 202355:05
106. Leaving the Professional World for the Yoga Business with Colynn Vosbourgh

106. Leaving the Professional World for the Yoga Business with Colynn Vosbourgh

In connecting with teachers and hearing their stories, it's often the case that yoga teachers find their way to the yoga business after a foray in a previous life and career. Sometimes when we embark on our career journeys, we find that the destination was sure was ours, was actually just the beginning and that's true for the incredible Colynn Vosbourgh. Colynn's teachings are a fusion of her education and experiences in life, the medical field, conscious community and personal development work.  She creates and holds space that she's  dubbed queer friendly, age friendly, body friendly and completely inclusive. 

We hear about Colynn's career path and success in healthcare, how she received acceptance to medical school and signed up for her first YTT in the same weekend and how all the twists and turns in life and her career have led her to the success she's found in leading YTTs and Business Coaching for Yoga Teachers from her new home in Costa Rica. 

She tells it like it is and generously shares from her successes, but also from the lessons she's learned along the way. You won't want to miss this episode! 


Check out her upcoming 200 Hour Yoga Teacher Training in Costa Rica here and follow her to stay in touch!

Jan 10, 202348:09
105. The #1 Thing to Do this New Year for Your Yoga Business w/ host Jessica Cross

105. The #1 Thing to Do this New Year for Your Yoga Business w/ host Jessica Cross

The New Year is upon us and it's time to level up your yoga business. Fortunately, host Jessica Cross is here to uncover the number one step in you need to take in your business. Listen in to this bite-sized episode for what this simple, and sometimes understated task is, and actionable steps to check it off your list. Grab some tea and your notebook. Your clients are waiting!

Are you looking for a yoga business coach to walk alongside you this year as you step up your game? I'm here for you! Send me a DM and check out how we can work together. You don't have to do this alone!

Jan 03, 202317:36
104. We're back January 3, 2023!
Dec 06, 202200:37
103. How to Start Leading Yoga Retreats with Kelsey Mrjoian

103. How to Start Leading Yoga Retreats with Kelsey Mrjoian

Future yoga retreat leaders: stop your scroll!
Have you dreamt about leading yoga retreats, but you have no idea where to start? Maybe even a bit of imposter syndrome pops up when you dare to dream about retreats for your business? Thank goodness we have Kelsey Mrjoian on the show today to help us navigate the hardest part of retreats: getting started and the retreat leader mindset.
Kelsey started teaching yoga in June of 2020 and has taught at various studios across the country. She focuses heavily on mindfulness through the practice of Bhakti flow yoga and on building personal connections within the yoga community. She is a yoga retreat host and a publishing professional outside of the yoga studio.
Kelsey generously shares from her experience in leading retreats and how she's taking what she's learned into her next retreats. Learn more about Kelsey's upcoming Costa Rica retreat here and take a class from her here!
Nov 29, 202252:47
102. Why I didn't Open a Yoga Studio & What I Did Instead w/ Host Jessica Cross
Nov 22, 202214:30
101. The Energetics of a Yoga Business with Dory Walker

101. The Energetics of a Yoga Business with Dory Walker

Energetics are often talked about in yoga and other healing modalities. The concept of energetics is also having a moment in business, but how do energetics apply to a yoga business? We chat with Dory Walker today on the energetics of a yoga business and what that means for us as practitioners and business owners. Dory has been teaching yoga for 22 years. She is the mother of 2, a published author, a Vedic chant teacher, a meditation trainer and a global retreat organizer. 

We dive into Dory's story, her wisdom in running an aligned yoga business, and working on an energetic level in our businesses in this episode and it's one you won't want to miss!

Don't miss the opportunity to check out Dory's mentorship opportunities, like her Sādhanā Sangha, her mastermind Emergence, and her Radical Alignment Salon.

Learn more about the podcast and opportunities to work with Jessica here!

Nov 15, 202247:02
100. The Best of Marketing Off the Mat - Celebrating our 100th Episode!

100. The Best of Marketing Off the Mat - Celebrating our 100th Episode!

We are celebrating 100 Episodes of Marketing off the Mat on the show! Somehow we are still here, Jessica hasn't run out of things to talk about nor incredible yoga professionals to meet, so we're thrilled to keep the vibe going as we keep showing up for our businesses and our clients.

Get ready for an action packed episode with some of our fan favorites who've served up their incredible knowledge in building successful yoga businesses. You'll hear from Nicole D' Andrea, Maureen Cidzik, Erin Wimert, Rachel Scott, and host Jessica Cross in just a few of our favorite episodes so far on the show.

In celebration of our 100th Episode, we are giving YOU a gift for reviewing this one woman production. 

Send me a DM on Instagram @jessicacross.co of your review and you'll receive a coffee from me. It's that simple! Just review, screenshot, and DM me @jessicacross.co before November 15, 2022. 

Thanks for hanging with us at Marketing Off the Mat and showing up for your business. Here's to the next 100 episodes and beyond!

Nov 08, 202222:35
99. Build It and They Will Come is a Lie with host Jessica Cross
Nov 01, 202211:53
98. The Secrets to Success in a Yoga Business with Crystal Borup

98. The Secrets to Success in a Yoga Business with Crystal Borup

We know that branding, marketing and networking are key strategies of any business including yoga businesses, but there's so much more to running a successful business than a few strategies. So what's the secret that we all want to know about building a sustainable and lasting yoga business? 

We have Crystal Borup on the show today to give us a peek behind the curtain in her business, Soulful Living, and in example of a teacher who is doing just that!

Crystal is a teacher of spirituality, meditation, and yoga. She is a subtle energy activist, a reiki master, and the author of Yoga Beyond the Physical. Crystal has been teaching, guiding, and mentoring students for over a decade.

We dive deep with Crystal from the origins of her yoga journey and the early stages of her career in studio direction, ownership, and building a business that truly aligns with her soul's longing. 

Learn more about her Soulful Living Community and follow Crystal to stay connected!

Find out more about Jessica and the show here. 

Oct 25, 202249:50
97. Unpopular Opinion: Fancy Asana Photos Help No One with Jessica Cross
Oct 18, 202204:28
96. The Challenges of Marketing a Yoga Business Online with Jules Mitchell

96. The Challenges of Marketing a Yoga Business Online with Jules Mitchell

Since the pandemic changed pretty much everything about business and moved portions of our business online, we've been inundated with online marketers selling teachers online marketing systems. Some work, some don't and others are misguided. How can yoga and wellness business owners navigate this new landscape and market their businesses in an authentic way? Jules Mitchell is on the show today to help us do just that!

Jules is a Las Vegas based yoga educator. Her book, Yoga Biomechanics: Stretching Redefined, examines teaching yoga among the most current research in exercise science and applications of pain science. All her continuing education programs, from webinars to weekend workshops, help teachers develop their craft and empower them with knowledge.

Take a listen to my chat with Jules and learn what it takes to truly market your business online. You might be surprised at her answers so don't miss this episode!

Learn more about Jessica and the show here

Oct 11, 202237:23
95. Not Everyone Will Have Your Back with Jessica Cross

95. Not Everyone Will Have Your Back with Jessica Cross

Anytime we set out to make our own path or put ourselves out there online, we have many people cheering us on, and occasionally, some that don't. How do we as yoga and wellness business owners navigate this path when we find ourselves unsupported? Listen into this quick episode for some actionable tips on what to do next. 



Oct 04, 202206:20
94. How to Develop Your Signature Program with Lara Heimann

94. How to Develop Your Signature Program with Lara Heimann

Having a signature program as a teacher can really set your offerings a part and help differentiate you from the crowd. But how does one actually create a signature program? Thankfully we have someone who's successfully created their signature program and it's rippled out in to many more income streams for their business, and that's the wonderful Lara Heimann!

A practicing physical therapist and yoga teacher for 25 years, Lara holds a B.A from Duke University, an M.S from Duke University in Physical Therapy, and a Post Grad Certification in Neurodevelopmental Training and Recovering Function Organization through Stanford University. As she embarked on her 200 Hour YTT, she began to notice a void in the inclusion of anatomy in the conversations of yoga training. 

In the years to follow, Lara began to refine the LYT Yoga Method, combining physiology, kinesiology and neurology and functional movement patterns to yield a more cohesive philosophy.  In 2011 Lara opened up the first official LYT Yoga Studio, Yoga Stream, in Princeton NJ, and began to share her teachings through a codified and extensive LYT Yoga Teacher Training that continues to be offered online and year round for students all over the world.

Lara is the epitome of a yoga professional and she shares deeply about creating the LYT Yoga Method, how she trains other teachers and so much more. Be sure to check out her podcast Redefining Yoga here!


Sep 27, 202251:04
93. Tending to Yourself as an Entrepreneur w/Brittany LaBotz

93. Tending to Yourself as an Entrepreneur w/Brittany LaBotz

Building a business takes massive expenditures of energy and overtime, the effects of this level of work can take its toll. I know I've felt it myself so that's why I'm glad to have Brittany LaBotz on today. 

Brittany is a movement teacher and mindset & empowerment coach who helps heart-centered entrepreneurs infuse their gifts, soul purpose and personality into their business so they can have a greater impact, make more money, and enjoy ultimate fulfillment in their work and life.

She brings is into the fold of how she coaches other entrepreneurs in sustainability building their businesses, even when the going gets tough. (Or especially when the going gets tough!) 

Check out her Heart-Centered Leader Collective on Facebook  and book a complimentary discovery call with her here!

Sep 20, 202246:31
92. How to Price Your Yoga Event in 3 Steps w/ Host Jessica Cross
Sep 13, 202209:34
91. How to Create Stability in a Yoga Business w/ Laura McKinzie

91. How to Create Stability in a Yoga Business w/ Laura McKinzie

We often talk about creating stability in our bodies as practitioners and teachers, but how does stability relate to our business, and most importantly, how do we create it? Laura McKinzie is going to spill her secrets as a seasoned and successful yoga professional on how to do just that!

Laura is an experienced Yoga Teacher at the 500hr level. Over the course of the last two decades, she has accumulated over 10,000 hours of teaching and has trained thousand’s of Yoga Teachers in her ten years of leading the 200hr Yoga Teacher Training Program at SWIHA in Tempe, AZ.  Laura leads workshops, trainings and retreats all over the world in addition to her 1:1 coaching and mentoring program for Yoga Teachers. 

She is also the author of “Cues for Yoga:  Clear Language to Guide the Practice,” which she talks about in more detail in this episode. 

Listen in and create stability today!

 

Sep 06, 202238:05
90. Off the Mat Training for Your Personal & Professional Life w/ Jen Hope
Aug 30, 202240:34
89. Unpopular Opinion - You're Avoiding Your Business in YTTs w/host Jessica Cross
Aug 23, 202207:16
88. How to Build Confidence on Camera with Pamela Crane

88. How to Build Confidence on Camera with Pamela Crane

For some of us, being on camera comes naturally, but for the rest of us, it's a muscle we have to build! The best news is it doesn't have to be complicated and it's definitely more than possible to build confidence on camera. Pamela Crane gives us actionable tips and tricks to do just that on today's episode!

Pamela is a Certified Yoga Therapist with a Master's degree in Yoga Therapy. She coaches entrepreneurs suffering from imposter syndrome and provides evidence-based continuing education and mentoring for yoga professionals. She hosts The Yoga Pro Podcast and has presented nationally and  internationally at symposia and conferences for yoga and integrative medicine.

Grab her 10 Tips to Confidence and Connection on Camera here!

Aug 16, 202252:26
87. Sales is the Path with Josh Biro

87. Sales is the Path with Josh Biro

Sales is a part of business. When it comes to sales in a wellness business, many yogipreneurs feel less than confident, or perhaps even a bit sleezy, when trying to sell in their business. How do we get past that and to a point where we feel comfortable offering our energy in exchange for money? That's where Josh Biro comes in!

Josh is the founder of The Yogapreneur Collective, and head coach at Nomad Business coaching, a consulting company that helps yoga studio owners systematize their businesses for more profit and peace of mind. He is one of the most sought-after business coaches in the yoga industry, and is obsessed with studying the difference between studio owners who are killing it, and those who are just getting by.

We dive deep into the mindset shifts we need as teachers to not only become comfortable with sales, but how to feel confident making a sale and even how sales relates to the yoga sutras. (Right? It's that good!) 

Hang out with Josh on Tiktok and kick start your business by joining The Yogapreneur Collective for free!


Aug 09, 202253:50
86. The Gold is in Your Story with Dagmar Spremberg

86. The Gold is in Your Story with Dagmar Spremberg

As yoga teachers who own businesses in a modern day world, we spend a great deal of time thinking about our marketing. What's the right thing to say or the best time to post? Should I share my personal life or, should my profile be strictly yoga? 

What we often forget is that sharing from our authentic voice is exactly what our students are craving. Dagmar Spremberg shares with us today how we can tap into our well of courage to share our personal story as means of connection, instead of trying to please or reach everyone by sharing the same old content. 

Dagmar is a 500 hr E-RYT and the founder of Montezuma Yoga in Costa Rica. While growing up in Germany, all she could envision for herself was a life in the sunshine and under the palm trees. After 20 years of soul searching and many detours that let her explore city life in Los Angeles and New York, she found her dream life by the beach in the lush & tropical nature of Costa Rica. 

Through her own experience, Dagmar believes that everybody can live their dreams and that our work is to become clear and open to receive the gifts we all deserve as yoga teachers and entrepreneurs. You won't want to miss it!

Check out her Free Jungle Yoga Video series here!


Aug 02, 202235:30
85. How to Utilize Your Existing Expertise with Charlotte Reynolds

85. How to Utilize Your Existing Expertise with Charlotte Reynolds

One thing we are all after is create a sustainable income in a way that aligns with our values as yoga teachers. Sometimes this desire sends us seeking resources and knowledge outside of ourselves, but often a good look at what tools we already have in our kits is exactly what our students need. 

Charlotte Reynolds is on the show today to share how can yoga teachers to utilize their existing expertise to create new offerings and get out of the seemingly endless loop of teaching studio classes. 

Charlotte is a Digital Strategy and Business Coach, specializing in helping yoga teachers, coaches and wellness experts to master the online space to attract and convert more clients, so they can create a business with more freedom, doing more of what they love. Charlotte has 10+ years of experience working in digital marketing and has coached and trained hundreds of wellness entrepreneurs to master marketing and sales. Check out her podcast, The Digital Yogi, for all of her latest and give her a follow while you're at it to stay in the know on how you can  level up your business!

 

Jul 26, 202234:49
84. From Teacher to Business Owner with Dev Watson

84. From Teacher to Business Owner with Dev Watson

The journey of going from the mindset of yoga teacher to yoga business owner is something that's rarely talked about in teacher trainings. The lionshare of YTTs rarely prepare us to run a business nor share the realities of a teaching career.

Today, we chat with the incredible Dev Watson about the yoga business and entrepreneurship as a teacher.

Devon is a yoga educator currently rooted in the Pacific Northwest. She provides mentorship and yoga education to both practitioners and teachers through classes, courses, and immersive retreat experiences.

Dev generously shares the highs and lows of her career, and what has kept her inspired and successful despite the twists and turns of life and entrepreneurship in the yoga space. Find Dev on all the platforms @Devtheyogi and www.devtheyogi.com 

Jul 19, 202246:44
83. How to Create Longevity as a Yoga Teacher with Sandy Raper

83. How to Create Longevity as a Yoga Teacher with Sandy Raper

When the demands on yoga teachers seem to only increase and the pay seems to say the same, how can we create a sustainable business teaching yoga? Sandy Raper, the host of the Beyond Yoga Teacher Training Podcast, is on the show today to help us do just that!

A modern yogi, Sandy finds balance and sustainability as a wife and mother of three boys, while cultivating longevity as a yoga teacher, educator, and trainer for twenty years. Out of a strong passion to inspire and support yoga teachers, Sandy developed her Beyond Yoga Teacher Training Mentorship Program to offer advisement and guidance for teachers to refine, grow and develop themselves beyond the foundation of teacher training.

Sandy shares deeply from her two decades in teaching yoga, running a business and balancing life's demands. You won't want to miss this episode!

Jul 12, 202248:06
82. Course Creation Made Easy with Rachel Scott

82. Course Creation Made Easy with Rachel Scott

You know you want to create a course. You have the idea and the passion. You may even have the existing content, but how do we take this idea and make it come to life online in a way that truly moves the need for our students? That's where Rachel Scott comes in!

Rachel is an author, teacher trainer, and instructional designer who supports teachers and studios to build excellent trainings and online courses so that they can share their passion, build their business, and inspire more people to practice yoga! 

Rachel generously shares a peek behind the scenes in how she builds incredible courses as well as some common mistakes that she sees out in the online course world, and how to avoid them so you can get to sharing your course and making money doing so even faster.

Join her upcoming How to Create Your Online Course Fall cohort here and check out her free masterclass with the Yoga Alliance on How to Create your Online course and Handouts here!


Jul 05, 202243:11
81. Relearning to Trust Your Gut in Business w/ Lucy Trewitt

81. Relearning to Trust Your Gut in Business w/ Lucy Trewitt

As wellness business owners, it's not a huge leap to realizing our own physical and mental health is symbiotic to the health of our business. However, it can be much easier to understand this concept than to embody it fully. 

In today's episode, Lucy Trewitt and I have a deeply nourishing conversation about navigating societal norms and narratives as modern day yogis and soulpreneurs. We dive deep into how we can relearn to trust our own gut in marketing and in business so that we can truly make an impact. 

Lucy is a digital marketing coach, business mentor and marketing consultant, with over a decade of experience within her field. She helps wellness professionals and to take their businesses to the next level with her unique expertise. At the very core of her business is the belief that physical and mental health are symbiotic to business health and she is on a mission to guide people in growing their businesses without burning out. 

You're going to love Lucy's story and her incredible wisdom in finding the path back to home and living a sustainable life as a business owner. 

Jun 28, 202253:30
80. Building Resilience in Studio Ownership with Dawn Rivers

80. Building Resilience in Studio Ownership with Dawn Rivers

One of the incredible benefits of a yoga practice is its ability to help us build resiliency off the mat, and even in our businesses. This resiliency is crucial to our steadfastness, especially when navigating a pandemic as studio owner, Dawn Rivers, learned over the last 2 years.  

Dawn’s yoga journey first began in 1999, when she bought a Rodney Yee VHS yoga videotape. She then made her way to becoming a yoga teacher and after many twists and turns, a studio owner. In October 2018, her studio, DayBreak Yoga hosted its first classes, as well as a sold-out special event. A true blessing, ever since the day she first opened her doors, the Daybreak community has supported her dreams.

We talk deeply about the importance of community and cultivating deep listening when faced with inevitable challenges in life and in the yoga business. You are going to absolutely love Dawn's story and learn from her as much as I did!  Go give Daybreak Yoga a follow and find out how to work with Dawn today!

Jun 21, 202252:55
79. Grow Beyond 'If It's Meant to Be' thinking with Jackie Murphy

79. Grow Beyond 'If It's Meant to Be' thinking with Jackie Murphy

Were you ever told that a right decision should always 'feel good?' We can all relate to chasing those 'right' feelings down wrong paths throughout our entrepreneurial journey and Jackie Murphy is on the show today to teach us how to see the truth of our situations so we can make the best business decisions possible. 

A decade before she was the host of the Yoga Boss podcast, Jackie learned the hard way that being a talented yoga teacher wasn’t enough to build a lifelong profitable business. Using her 10 years of experience teaching, opening studios, and leading teacher trainings, Jackie now helps yoga teachers become profitable CEOs by offering them the most effective marketing, sales, and business foundation strategy in the industry. 

Learn more about Jackie and find out how to work with her here!

Jun 14, 202243:01
79. How to Teach at Yoga Festivals with Allison Rissel

79. How to Teach at Yoga Festivals with Allison Rissel

Have you ever wondered how the world of yoga festivals works and how teachers are selected to teach at these events?

The brilliant Allison Rissel is on the show today to shed light on this process and to help guide teachers in how to get ourselves booked to teach at our dream yoga events. 

Allison is a C-IAYT Yoga Therapist, former president of Yoga Teachers of Colorado, and has founded three yoga conferences, including the Yoga Teacher Conf, a conference dedicated to elevating yoga teachers through affordable continuing education, community support & connection.

We dive into the nuts and bolts of getting your application in front of the right people and everything you need to consider in order to set yourself up for success.

Be sure to check out her free guide on how to get yourself booked at yoga events and conferences here!

Jun 07, 202229:01
77. Marketing the Old School Way with Laura Green

77. Marketing the Old School Way with Laura Green

Have you ever looked back to what marketers did before the rise of social media and wondered if some of those methods could work today? There's some gold in building relationships in the traditional way when it comes to marketing ourselves as teachers and the incredible Laura Green helps us uncover that today!

Laura is a full-time yoga teacher in Southampton, UK. She has been running her business offering yoga classes, retreats, a 200hr teacher training and teacher mentorship programs for over a decade. She started teaching yoga simply for the love of it alongside her recruiting job, but soon her classes were well enough attended that she was able to quit the 9-5 and become a full-time yoga teacher. She never looked back!

We dive into the very methods, both traditional and digital, that she used to build and grow her classes to fully booked out so she could go full time. Laura generously shares her heart and wealth of knowledge with all of us on this episode and you won't want to miss it!

Grab her 60 Ways to Attract New Yoga Students guide here and check out her Yoga Teacher Collaborative FB group too! 

May 31, 202246:50
76. How to build a profitable yoga studio w/ Nicole D'Andrea

76. How to build a profitable yoga studio w/ Nicole D'Andrea

Hey studio owners, and aspiring ones too! Are you racking your brain and crunching the numbers, but you can't seem to figure out a profitable studio model? and maybe you some negative self talk about this whole scenario? This chat I had with the brilliant Nicole D'Andrea is a must listen!

Nicole is a business coach for yoga studio owners and wellness practitioners. She helps women of the wellness community stop undervaluing themselves and their businesses. She has achieved tremendous results from her own studio experience and she is helping a growing number of clients do the same. She's quickly gaining a reputation for being the Success Coach who expands mindsets, profits and possibilities!

Want more? Head on over to learn more about how she can help you take your studio to the next level and join her Profitable Studio Community Facebook group while you're at it! 



May 24, 202232:58
75. From Studio Ownership to 1:1 - Pivoting in Business with Angelica Govaert

75. From Studio Ownership to 1:1 - Pivoting in Business with Angelica Govaert

Sometimes we work incredibly hard to get exactly what we want only to find ourselves in a place that we don't want to be. It's only from that place can we actually see where we are meant to go on this path. Angelica Govaert story is one of triumph, failure, and picking herself up over and over again in order to serve in the way that she is meant to. 

Angelica has been teaching and practicing yoga for 37 years and she is the founder of Nevada’s largest yoga studio. Her unique approach to 1:1 online yoga teacher trainings attract an international following of people who have gone on to open studios, create non-profits, and live their dream of teaching yoga. 

Check her out @yogalebrity on all the platforms including Instagram, TikTok, Youtube and listen to her podcast of the same name! Learn more about her personalized 1:1 Yoga Teacher Trainings here!

May 17, 202201:01:25
74. One Year MOTM Podcast Anniversary - Here's what I've learned!
May 10, 202208:32
73. Manifesting 101 for your Business with Dr. Marsha Evans
May 03, 202224:15
72. Don't Move the Goal Post
Apr 26, 202207:40
71. Build Wealth in Wellness with Kat Cynewski

71. Build Wealth in Wellness with Kat Cynewski

Ever thought 'there's no way I can make a living teaching yoga' or 'I can't charge for this stuff,' this chat I had with the brilliant Kat Cynewski is for you!

Kat is a business coach for wellness entrepreneurs, yoga teachers, and healers, a 700hr certified yoga instructor and YACEP certified teacher trainer, founder of Be Well Events, and host of The Wealthy and Well Woman Podcast.

We dive into ALLLL things that center around building wealth while teaching, especially for those who feel conflicted in charging for their offerings. You won't want to miss this episode! 

Be sure to follow Kat and definitely check out her podcast while you're at it!

Apr 19, 202232:34
70. 3 Signs You're Blocking Yourself on IG

70. 3 Signs You're Blocking Yourself on IG

Do you find yourself only wanting to share the ‘yoga you’ online? Maybe perfectionism is creeping in and stealing all of your authentic magic. 

Authenticity, y'all! I recently polled my IG followers to land on a topic that would be most helpful and authenticity on IG was a resounding YES PLEASE!

We want authenticity from others and we desire to speak from this place in our channels, not to mention in our lives. Yet, it can be an allusive beast to chase. Listen in for 3 Signs You're Blocking Yourself on IG and most importantly, how to start sharing from an authentic place right away.

Could you use a little help in finding your voice? Check out my 1:1 Biz Coaching offerings! Let's work together to blast perfectionism and get you to your place of highest service for those who are waiting for you to arrive. 

Apr 12, 202206:12
69. The Energetics of Investing in Yourself with Elizabeth Rowan

69. The Energetics of Investing in Yourself with Elizabeth Rowan

Does the thought of investing in yourself and in mentorship send you running for the hills? Then you'll definitely want to listen into this incredible conversation I had with my friend Elizabeth Rowan. 

Elizabeth has 15 years real world business experience and 10+ years of experience, study and teaching teachers in yoga, spirituality, wellness, and mentorship (before online coaching was cool) Her proven framework supports your spiritual business and personal evolution, to stand for you, your rising and your deep service to the world.

Listen in for major shifts in how to reframe your thoughts around investing in yourself, your business and why finding a coach might be the very thing that will catapult your business into one that not only supports your dreams, but those who are waiting for you to step and serve.

Give her a follow on Instagram and Facebook and her FB group! Don't miss Elizabeth's masterclass, Spellbound, launching on April 5.

Apr 05, 202236:39
68. Leaky Boundaries are Costing You Money
Mar 29, 202208:41
67. How a Scarcity Mindset is Killing Your Marketing

67. How a Scarcity Mindset is Killing Your Marketing

Here's a question. How do we know if we are marketing from scarcity mode, but more importantly, what can we do to fix that? I've got you covered today with a super impactful, bite-sized episode today. I provide some really great journal prompts to help dig underneath that mindset so you can move forward with sharing your message from an abundant place.  Grab those journal prompts here!

Mar 22, 202211:44
66. Perfectionism is Blocking You On Instagram
Mar 15, 202212:11