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Marketing Results Club (B2B)

Marketing Results Club (B2B)

By Derek Little
The Marketing Results Club is the Virtual Summit for B2B Digital Transformation. Subscribe and get tips, trends, and inspiration from those in the know. Visit MarketingResults.club for details.
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Stephanie Inglis Tips on Trends - Using Big Data to Improve the B2B Buyer Journey

Marketing Results Club (B2B)

Stephanie Inglis Tips on Trends - Using Big Data to Improve the B2B Buyer Journey

Marketing Results Club (B2B)

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CMO Wins Top Account Using Breakthrough ABM Strategy
Edyta Kosnik is the Chief Marketing Officer of Fabriq, a software company that increases asset value and utilization of buildings by providing end-to-end intelligence to all real estate stakeholders. In this interview she describes how she successfully helped her previous firm overcome their account-based marketing challenges.
09:27
May 5, 2020
Fail Forward and Don’t Make the Same Mistake Twice, Advises Recruiter Paul Stefunek
Paul Stefunek is Vice President and Practice Leader for Gatti HR. With offices in Boston, Chicago, Cleveland, Denver, Detroit, and Philadelphia, they help their clients with retained executive search, workforce analytics, and HR tech solutions. In this interview Paul shares insights on emerging technology and how to manage your marketing career effectively.
09:56
April 15, 2020
What Digital Transformation Means for Content, Automation, Privacy and Trust
Alex Sharpe is a Management Consultant who makes businesses stronger and people’s lives better by leveraging Technology, Strategy, Process and Organizational Change. In this interview he discusses the impact of digital transformation on Content, Automation, Privacy and Trust.
16:04
April 15, 2020
Digital Transformation Takes Digital Mastery Says CMO
Adam Bleibtreu is the Chief Marketing Officer at Creative Circle. In this interview he describes the challenges and opportunities of digital transformation that virtually all companies are now trying to adapt to.
06:08
April 3, 2020
CMO vs. CDO: Where Should You Focus Your Marketing Career?
Adam Bleibtreu is the Chief Marketing Officer at Creative Circle. In this interview he describes some of the challenges of the CMO role and offers advice on how you can decide which marketing career path is right for you.
11:16
April 3, 2020
Insider Career Tips on What's Hot in Digital Marketing
David Honig is an Executive Recruiter specialized in digital marketing. In this interview he shares his tips on what’s hot in the digital job market and what top talent does to market themselves more effectively.
03:50
March 29, 2020
Artificial Intelligence Helps Data Driven Companies Gain a Competitive Advantage Says A.I. Expert
Jerry Abiog is Co-Founder and Chief Marketing Officer of Standard Insights. His company uses artificial intelligence to drive repeat buyers for business. In this interview he shares tips on how companies can use A.I. to gain a competitive advantage.
04:31
March 28, 2020
Building Emotional Bond with Customer Essential to Digital Transformation Says CMO
Pankaj Srivastava is a Consultant, Advisor, Mentor and Chief Marketing Officer for privacy app developer, FigLeaf. In this interview he shares his point of view that losing focus on what the customer needs is the biggest challenge a CMO faces.
10:07
March 28, 2020
Fast-Track Your Business: A Customer-Centric Approach to Accelerate Market Growth
Laura Patterson is Co-founder and President of VisionEdge Marketing. She’s also the author of a new book on customer centricity called Fast-Track Your Business. In this interview she explains why she wrote the book and how it will help you accelerate market growth. 
04:08
March 26, 2020
Career Questions? Advice from Marketing Executive Recruiters About COVID-19
Jerry Bernhart is an Executive Search Consultant specialized in marketing, and named by Linkedin as among the top 1% of US recruiters for social recruitment excellence. In this interview he shares advice on how B2B marketing professionals can use periods of economic difficulty, such as the Coronavirus, to review their career goals and consider next steps.
09:49
March 23, 2020
Experiential Marketing Challenged by Coronavirus Says Marketing Director
Jean Cameron is a Senior Marketing Director for Movius Corporation. Movius is the leading global provider in cloud-based secure mobile communications software. In this interview she shares his point of view on the coming impact of the Coronavirus and what B2B marketers can do about it.
05:10
March 12, 2020
Personalized Marketing Is Needed in Era of Coronavirus says CMO
Christopher Willis is the Chief Marketing Officer for Acrolinx. Acrolinx provides an advanced linguistic analytics engine that reads your content and guides writers to make it better. In this interview he shares his point of view on the impact the Coronavirus is having on B2B marketing and what to do about it.
05:39
March 12, 2020
Marketing Director Successfully Launches AWS Cloud Services Product with 2 Weeks Notice
Jean Cameron is a Senior Director of Marketing for Movius Corporation. Movius is the leading global provider in cloud-based secure mobile communications software. In this interview she describes how she successfully helped her previous firm launch a new product while overcoming one of the main reasons most launches fail.
05:05
March 8, 2020
Why Video is the Future of B2B Marketing
Patrick Ward is the Marketing Director for Rootstrap, an App and Web Development company that helps enterprises scale people, processes, and products through outcome-driven development. In this interview he shares his point of view on the growing use of video and the important role he believes it will play in the future B2B marketing.
04:47
January 11, 2020
Enterprise Blockchain Firm Succeeds with Storytelling
Software publishing is one of the least profitable industries when getting started due to the high upfront costs of R&D. Here’s a story about enterprise blockchain for supply chain firm Morpheus.Network that explains why their product is different and why that's important.
04:08
December 30, 2019
Marketing Director Generates 650k Worth of Linkedin Leads for B2B App Developer
Patrick Ward is Marketing Director for Rootstrap, an App and Web Development company that helps enterprises scale people, processes, and products through outcome-driven development. In this interview he describes how he used Linkedin to get B2B marketing results.
03:56
December 29, 2019
Trailblazer Writing Brand Story: How to Make Your Software Marketing Results-Driven
An effective brand story can level the playing for a small business. But some small businesses don’t have one. This podcast introduces a new way to bring attention to this helpful marketing tool. Derek Little, CEO of Trailblazer Writing shares his brand story and tells you how you can win The B2B Marketing Results Award by telling yours.
04:32
December 24, 2019
How to Succeed as a B2B Influencer (with Tips from Mariah Obeidzinski)
Mariah Obiedzinski is Sr. Director of Content Services for Stamats, a marketing agency specializing in healthcare, B2B and higher education. In this interview she explains how to succeed as a B2B influencer and how companies can leverage this rapidly growing trend.
08:45
December 19, 2019
Your Business Story: 10 Stories Great Leaders Tell with Tips from Paul Smith
Paul Smith is a leading expert on business storytelling and one of Inc. Magazine’s Top 100 Leadership Speakers of 2018. In this interview he shares thoughts on his latest book, The 10 Stories Great Leaders Tell. He also explains how B2B marketers can find and craft the best ones.
26:05
December 12, 2019
Carlos Araujo's B2B Demand Generation Campaign Creates 300% Growth and Lands 2 Major Accounts
Carlos Araujo is Director, Demand Generation for Softchoice, a technology solutions and services provider. In this interview he describes how he created a global 18-month multi-channel plan for demand generation that integrated marketing and sales to create 300% growth and land 2 Major Accounts.
07:31
December 10, 2019
How Ardath Albee Helped a Client Create Buyer Personas to Sell $26MM Products 30% Faster
Ardath Albee is Founder of Marketing Interactions. Her firm helps B2B companies with complex sales create buyer personas and compelling digital marketing strategies that engage prospects across the entire buying process. In this interview she describes how she helped a client create buyer personas and then use them to inform strategy and content for exemplar results.
06:21
December 7, 2019
Gil Eyal's Tips on Trends - Influencer Marketing is the Next Big Thing for Marketing B2B Says Gil Eyal
Gil Eyal is Founder of Hypr, a leading influencer marketing automation platform. In this interview he shares his point of view on how B2B Marketers benefit from hiring B2B influencers. 
03:43
December 5, 2019
How B2B Marketing Strategies by Paul Kiesche Get S***T Done
Paul Kiesche is the President and Creative Director of Aviate Creative. In this interview he shares marketing challenges from two clients, his solutions and the results
08:28
December 3, 2019
Kristie Holden and Team Helps their CRM Customers Shift to Cloud Based SaaS
Kristie Holden is VP of Marketing for Marketcircle, a CRM software provider. In this interview she shares her point of view on how B2B influencers are helping B2B marketers overcome a lack of trust.
07:17
December 3, 2019
Carlos Araujo's Tips on Trends - The Biggest B2B Digital Marketing Mistake to Avoid
Carlos Araujo is Director of Demand Generation for Softchoice Corporation, a technology solutions and services provider. In this interview he shares his point of view on the trap holding B2B marketers back from reaching their full potential.
06:16
December 2, 2019
Steve Dawson Success Story - Turn Key B2B Marketing Campaign Generates Leads While Building Company's Brand
Steve Dawson is Co-Founder & CEO of Ratio Creative, a UK marketing agency connecting people with brands for SaaS and Healthcare technology firms.  In this interview he describes a challenge one of his customers faced, the solution his company created and the results they achieved.
05:46
December 2, 2019
Pasha Irshad Success Story - Challenge Coin Awarded for Campaign That Helps Children of Fallen Heroes
Pasha Irshad is a Senior Director of Digital Marketing with The Merritt Group, a marketing agency that blends marketing, PR and creative. In this interview he describes a challenge one of his customers faced, the solution he developed and the results they achieved.
04:05
December 2, 2019
Jim Van Meer Success Story - Benefit-driven Headline Gears Up Results for Safety Leader
Jim Van Meer is Founder and Chief Creative Officer of Thinkpoint Creative, a marketing communications and design services firm. In this interview he describes a customer challenge, the solution his company created and the final results.
04:39
December 2, 2019
Kristie Holden Tips on Trends - How to Win Customers with B2B Influencer Marketing
Kristie Holden is VP of Marketing for Marketcircle, a CRM software provider. In this interview she shares her point of view on how B2B influencers are helping B2B marketers overcome a lack of trust.
02:51
November 30, 2019
Stephanie Inglis Tips on Trends - Using Big Data to Improve the B2B Buyer Journey
Stephanie Inglis is a Marketing Director for Carson Dunlop, a home inspection services, training and software firm. In this interview she shares her point of view on how big data can be used to improve your B2B marketing. 
03:33
November 19, 2019
Steve Dawson Tips on Trends - B2B Marketing Effectiveness vs. Efficiency: Where Should You Focus?
Steve Dawson is Co-Founder & CEO of Ratio Creative, a UK marketing agency connecting people with brands for SaaS and Healthcare technology firms. In this interview he explains how B2B companies can make their marketing more effective while avoiding the risk of focusing solely on efficiency.
11:40
November 18, 2019
Gina Balarin Tips on Trends - 3 Critical Challenges B2B Marketers Face (2020 and Beyond)
Gina Balarin is Founder and CEO of Verballistics, a boutique marketing agency specializing in corporate storytelling for software firms. In this interview she reveals 3  Critical Challenges B2B Marketers Must Overcome in 2020 and Beyond. Read the full article.
05:12
November 2, 2019
Ian Truscott Tips on Trends – Going Beyond Buyer Personas to Understand Customer Motivations
Ian Truscott is Founder and CEO of appropingo, a Digital Marketing Agency specializing in the software industry. In this interview he shares his point of view on the limitations of buyer personas and how to go beyond them to understand what really motivates customers.
03:27
November 1, 2019
Nancy Deol Tips on Trends – How a Google Update May Be Limiting Your Online Visibility
Nancy Deol is the Founder and CEO of New Hampshire Digital Marketing Agency, HeartBrain Marketing. In this interview she explains how a Google update may be holding back your online visibility - and what to do about it.
03:44
November 1, 2019
Pasha Irshad Tips on Trends - Digital transformation, privacy and a better customer experience
Pasha Irshad is a Senior Director of Digital Marketing with The Merritt Group, a marketing agency that blends marketing, PR and creative. In this interview he shares the B2B marketing trends he sees happening in 2020. Read the full article. --- ABOUT YOUR HOST: Derek Little is Chief Copywriter at TrailblazerWriting.com.
03:15
October 28, 2019
Laura Patterson Tips on Trends - How to avoid falling prey to shiny marketing objects
Laura Patterson is Co-founder and President of VisionEdge Marketing, a professional services firm focused on up-stream marketing consulting. In this interview she explains how her firm helps companies of all sizes improve their marketing, and the dangers of falling prey to the shiny marketing object syndrome. Read the full article. --- ABOUT YOUR HOST: Derek Little is Chief Copywriter at TrailblazerWriting.com.
06:16
October 20, 2019
Ted Birkhahn Tips on Trends - The value of storytelling for B2B brands
Ted Birkhahn is the President of integrated marketing services firm Hot Paper Lantern. They combine consulting, marketing and technology solutions for some of the world’s largest B2B brands. In this interview he talks about the brand challenges today’s B2B companies face and the critical role played by storytelling. Read the full article. --- ABOUT YOUR HOST: Derek Little is Chief Copywriter at TrailblazerWriting.com.
03:27
October 17, 2019
Anthony Accetturo Tips on Trends - Advantages of a technology-driven customer journey
Anthony Accetturo is CEO and Owner of Launch Titans, a full-service marketing firm for influencers and large brands. In this interview he says the biggest trend in marketing for 2020 is a technology-driven customer journey. Read the full article. --- ABOUT YOUR HOST: Derek Little is Chief Copywriter at TrailblazerWriting.com.
02:52
October 16, 2019
Rebecca Gill Tips on Trends - How new Google changes have affected search marketing
Rebecca Gill is Vice President of Digital Services for emagine, a digital marketing agency in the Boston area. Her agency helps companies of all sizes, from startups to large hospital systems. In this interview Gill explains how dramatic changes made by Google are affecting search marketing. Read the full article. 
03:27
October 15, 2019
Paul Kiesche Tips on Trends - The truth about influencers
Paul Kiesche is the President and Creative Director of Aviate Creative, a branding and marketing agency with an edge in technology and manufacturing. In this interview he shares a hot tip for manufacturers on how they can improve their image to attract top talent and expresses his opinion on the hype around influencers. Read the interview article. 
09:17
October 13, 2019
Jim Van Meer Tips on Trends - On data analysis, interpretation and storytelling
Jim Van Meer is Founder and Chief Creative Officer of Thinkpoint Creative, a marketing communications and design services firm. In this interview he explains the challenges B2B firms face when trying to enter new markets and the trends he sees coming for 2020. Read the interview article.
03:30
October 11, 2019
German Ramirez Tips on Trends - How to make your B2B marketing relevant
German Ramirez is Co-Founder and Chief Relevance Officer of full-service blockchain marketing agency The Relevance House. This fast-growing firm based out of Switzerland acts as an outsourced marketing department for start-ups. In this article Ramirez shares what he believes are the four biggest trends in B2B marketing. Read the interview article. 
06:10
October 11, 2019
Ed Bardwell Tips on Trends - On informal personal communication and inspirational B2B content
Ed Bardwell is the President of Rainmaker Digital Services (RMDS)™ and Nimble Worldwide. RMDS is the provider of the Rainmaker Platform™, a one-stop digital solution for managing your online presence. Their sister company Nimble Worldwide is a digital marketing agency. In this interview Ed announces Rainmaker’s new Andromeda release and explains how you can use it to leverage emerging B2B marketing trends. Read the interview article. 
06:33
October 10, 2019