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Marketing Shift

Marketing Shift

By Kelly Potts
Marketing Coach and Consultant Kelly Potts helps women in business grow a ride-or-die audience and shamelessly sell, without having to show up 24/7. Marketing Shift, a podcast, educational platform & community, is for the entrepreneur who’s beyond ready to streamline her marketing strategy. Tune in each week to discover easy-to implement marketing strategies and actionable tips to unlock major business growth—and be sure to stick around until the end of each episode to claim a special gift, just for listening!
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0 to 1000: 4-Step Instagram Strategy for Beginners

Marketing Shift

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Where Instagram Lands in the Sales Funnel in 2022
Pop Quiz… do you know where Instagram falls in your business’s sales funnel? If your answer was that Instagram applies throughout the entire funnel, then you are correct. In this episode, we’re going to dive into where exactly Instagram lands in today’s sales funnel and how you can utilize this platform to reach different audiences and potential customers where they’re at. Follow me on Instagram @marketingshift for more! 
12:54
June 29, 2022
How to Measure + Improve your Instagram Engagement
As Instagram continues to make changes and updates — some of which we love, and others not so much — a big focus for many businesses is engagement. We may not have as much control over who sees our posts or what type of reach we get, but it’s our job to make sure the content we’re creating is speaking to our audience and keeping them engaged. So today, I wanted to do an overview on how to understand your Instagram Insights, what metrics to measure, and how to use this information to improve your engagement. Follow me on Instagram @marketingshift for more! 
11:21
June 22, 2022
5 Types of Instagram Caption Hooks to Stop the Scroll
More than 95 million posts are shared on Instagram every single day. With that much content going out daily, how can your business stand out from the rest? The answer is powerful hooks. Hooks are the perfect starting point to creating more engaging content, whether it’s in the format of a Reel, a feed post, or a face-to-camera Story, so in today’s episode, I’m revealing a few of my favorite powerful hooks for your Instagram stories and captions to help you increase engagement. Follow me on Instagram @marketingshift for more! 
09:26
June 15, 2022
5 Fun Strategies to Increase Instagram Engagement
It seems like Instagram has been making updates and changing their platform more and more each day, so as business owners, it can sometimes feel overwhelming to know where to focus your time and attention just to keep up. So if your goal is to build up engagement on Instagram and focus on converting those followers you do have into loyal, ride-or-die members of your audience, then today’s episode is for you! We’re going to dive into 5 strategies to increase your Instagram engagement that are actually enjoyable and hopefully won’t stress you out since I know this platform can be a major stressor for most of us!  
08:33
May 25, 2022
7 Secrets to Unlock Endless Instagram Content Ideas
My time as a social media manager at a marketing agency managing up to 18 clients social accounts at once, and now working as a freelancer and running my own membership that provides social media content ideas to entrepreneurs — I can definitely say I’ve learned a thing or two when it comes to tapping into your creativity and unlocking a stream of ideas for your social media content! So today, I’m revealing 7 secrets to help you unlock endless content ideas — these can be used for Instagram of course, but also on other social media platforms and even newsletters, blogs, podcast episodes, and more. 
12:21
May 18, 2022
[FAN FAVE] 8 Ideas to Supercharge Your Instagram Engagement
Welcome back to the FINAL episode in our Fan Favorites series! In case you missed it, over the past 4 weeks, I’ve been re-sharing our most popular episodes so far to celebrate our 50th episode anniversary this month which is so crazy! In the episode you’re about to listen to, we’re diving into some of my favorite ways to supercharge your Instagram engagement. You’ll hear me reference 2 episodes that, at the time, were coming out in a few days and obviously they are both available to listen to now — the first one is a REALLY great one with my friend Terrah, and it’s episode 21 called Ditching Vanity Metrics on Instagram with Terrah LP in case you want to go back and listen to it. And the second is episode 26, How to Get in Front of Your Ideal Clients on Instagram with Zara Char which was an incredible one! Thank you so much for celebrating 50 episodes of the Marketing Shift podcast with me, now let’s supercharge your engagement! 
19:44
March 23, 2022
[FAN FAVE] 3 Secrets to Gain More Followers on Instagram
We’re back with another episode in our Fan Favorites series! In case you missed it, this month, I’m sharing our most popular episodes so far to celebrate our 50th episode anniversary!! This episode is one of my personal favorites and you guys loved it too, it’s one of our most downloaded episodes to date and it’s all about increasing your follower count on Instagram in ways that are sustainable, high-quality and actually fun. I’m revealing my top 3 secrets to get new viewers to hit the follow button, so let’s dive in! 
10:54
March 16, 2022
Business Coach & Photographer Laura Murphy on How She Increased Referrals By 1200%
How would it feel if you could run a thriving business that doesn’t require you to work around the clock? Imagine how much more time you’d have to spend with family and friends or doing things you love outside of your business. Well, that’s exactly what Laura Murphy, owner of Laura Lee Creative, did for her own business and helps her clients achieve through the power of systems and workflows. Laura is a photographer, systems strategist, business coach, retreat host, and speaker for creative entrepreneurs. This brilliant multi-passionate entrepreneur’s main goal is to help creative business owners take their business and lives to the next level with freedom and alignment. Take the first step to finally taking back your time by streamlining your business with powerful workflows & systems! Download Laura Lee Creative's FREE Quickstart Guide for business owners with 10 must-do actions to add to your workflow to increase profits, skyrocket your efficiency and improve your client experience! Click here to download now! 
54:18
March 11, 2022
[FAN FAVE] 0 to 1000: 4-Step Instagram Growth Strategy
We’re back with another episode in our Fan Favorites series! In case you missed it, this month, I’m sharing our most popular episodes so far to celebrate our 50th episode anniversary!! So in this episode, I'm handing over the exact roadmap that I followed when I started a brand new Instagram account from scratch a few months back, that helped me gain hundreds of followers each month and start building an engaged, loyal following. These are strategies that I still implement and utilize to this day, whether that’s on my account or my client’s accounts, and they’re all very powerful to ways to build an engaged, growing audience! 
26:44
March 09, 2022
[FAN FAVE] 4 Crucial Steps BEFORE You Grow Your Business on Instagram
I have BIG news — this month we’re celebrating the 50th episode of the Marketing Shift podcast!!! I can’t even believe that we’re 50 episodes in, and I’m so honored that you’re here spending time with me. To celebrate our 50th anniversary, I wanted to share some of our most popular episodes so far — the episodes that you’ve loved the most — in a Fan Favorites series! Keep an eye out for the FAN FAVE tag in front of the episodes so we can revisit our favorites together! In this popular episode, I’m sharing 4 crucial steps to consider BEFORE you even start growing your business on Instagram. And these are also great reminders if your business is already currently active on Instagram, to ensure that your business is set up for success with solid foundations. 
12:02
March 02, 2022
4 Marketing Trends for Entrepreneurs to Try in 2022
Looking to add a little spice to your strategy and try out some new marketing trends this year? While you don’t have to completely reinvent your marketing strategy, it can be a good idea to test out some new strategies and see what works well for you and your audience—and these four ideas are the perfect place to start! Fair warning, all of them are really fun so don’t feel like you have to do all 4 of them — think about which of these trends will work best for you and your audience and which ones will truly help to drive your goals for this year. Click here to download your free Content Creation Bundle!Follow on Instagram @marketingshift!
10:10
February 09, 2022
3 Business Stages to Incorporate Into Your Instagram Content
Just like the seasons of life, there are different seasons or phases when it comes to our business, as well! And the phase that you’re in should play a HUGE role in the type of content you’re creating to market your business, including on Instagram. So today, we are going to walk through what each of the 3 different business phases are so you can quickly determine which phase you’re currently in, and I’ll also share tips on how you can best utilize Instagram content to your advantage during each of these 3 phases. Follow on Instagram @marketingshift!
12:16
October 26, 2021
3 Steps to Plan 1 Month of Instagram Content with Ease
Instagram can be a powerful tool to help your business grow, but the biggest struggle I hear from solopreneurs is “how the heck do I stay consistent with my Instagram content?”I totally understand that struggle — when we have a to-do list that’s 8 pages long, Instagram can very easily get pushed to the back-burner. So today, I’m going to walk you through my simplified system for planning 1 month of Instagram content with ease. Today’s episode is brought to you by Content Mavens, the monthly membership that includes everything you need to finally stand out on Instagram. Get all the details on the Content Mavens Membership here!Click here to download your free Content Creation Bundle!Follow on Instagram @marketingshift!
11:60
October 19, 2021
6 Methods to Wake Up to 20 Instagram DMs Tomorrow
Ready to amplify your Instagram engagement and wake up to a full inbox tomorrow? I'm sharing 6 of my favorite ways to get more Instagram DMs! No matter what stage we’re at, we ALL love waking up to tons of messages on Instagram from super engaged followers. This is a signal that our content is resonating and making an impact — whether they reached out to ask a question, affirm your posts or even inquire about buying from you… getting DMs from those dreamy ideal customers or clients is always an awesome feeling. Click here to download your free Content Creation Bundle!Get all the details on the Content Mavens Membership here!Follow on Instagram @marketingshift!
11:54
October 12, 2021
3 Secrets to Gain More Followers on Instagram
In order to gain and keep followers on Instagram these days, it’s not enough to just have a good bio or an active, aesthetic grid. There are tons of high-value accounts popping up each day in every single industry, and many of them go above and beyond to stand out. So how can you draw in new viewers and motivate them to hit the follow button when they land on your Instagram account? Today, I’m letting you in on my top 3 secrets to do just that. Follow on Instagram @marketingshift!
10:07
October 05, 2021
Revealed: 8 Instagram Resources I Can't Live Without
Looking for some incredible resources to help you grow on Instagram, streamline your planning process and take your content to the next level? I'm pulling back the curtain on the 8 Instagram marketing resources I cannot live without! Click here to download your free Content Creation Bundle!Get all the details on the Content Mavens Membership here!
13:23
September 07, 2021
The 3 Layers of an Integrated Marketing Strategy
If one of your goals for the remainder of 2021 is to expand your marketing into a more integrated, omnipresent strategy, then my 3-layered approach will definitely help you simplify it!Today, I’m going to give you a short and sweet overview of the 3 layers that you should think about when developing your integrated marketing strategy, and how you can start to connect the dots amongst all of them to finally achieve that omnipresent vibe you’ve been dreaming of.Follow on Instagram @marketingshift
09:28
August 03, 2021
Mid-Year Check In: 3-Step Instagram Review for Growth Moving Forward
We're halfway through the year, which means it's a perfect time to check in on the business goals you set for yourself back in January and see what’s working, what’s not working and how we can optimize everything for major growth moving forward.One of my favorite things to look at when doing this type of ‘summer cleaning’ is my Instagram account. You already know I use an integrated marketing strategy so Instagram isn’t the ONLY platform I rely on, but it’s usually the top focus for so many of us, so today we’re going to focus specifically on how to do a mid-year check in on your Instagram account and expound on your growth moving forward.Follow these quick, simple steps to audit your Instagram content and see how you can optimize for growth moving forward in 2021!Download the FREE Content Creation BundleFollow on Instagram @marketingshift Click here to read key takeaways from this episode
14:26
June 15, 2021
4 Foundations to Create a Transformational Course with Kristina Talarek
Have you ever spent hours looking at a sales page for a course or program, decided that it was exactly what you need to get to your next level, and then finally made the purchase… only to be left feeling totally underwhelmed when you actually start consuming the content?Unfortunately, this is a common occurrence in our online space. Sales page and marketing strategies that make BIG promises on the transformations you’ll get when you invest in this one particular thing -- but the actual content of the course or program doesn’t support those claims. But I know that you’re an online business owner who deeply values the transformations you help your clients and students get -- that’s important to people like us, so today, I’m bringing on the perfect guest to help us create programs that TRULY get results. Kristina Talarek is a Program Design Consultant, and she’s on a mission to shake up the way online coaches think about our courses and digital programs.She believes course design is both an art and a science, and she helps her clients create innovative learning experiences by blending data and psychology with creativity and intuition. The result? Unshakable confidence in your course, a deeper impact for your students, AND raving fans who are already drooling over your next offer.If you have a course or are thinking of creating one in the future, get ready to take some notes and let’s dive in. Download Kristina's FREE Presentations that Pop Training! Follow Kristina on Instagram @kristinatalarek
34:45
June 10, 2021
Tough Love Reasons You’re Not Growing on Instagram
I know we’ve all been here — you’re posting consistent content, showing up on Stories, testing out Reels and despite your best efforts... you’re just not seeing any significant growth on Instagram.  And while follower count is NOT the most important metric we should be measuring to gauge our success, it’s okay to want to grow your following in order to reach more people with your business. There’s no shame in that game!So if you’re ready to understand WHY you’re not seeing consistent growth on this platform, today I’m sharing a few tough love reasons you’re not growing on Instagram. Download the FREE Content Creation Bundle!Follow me on Instagram for more marketing & Instagram tips! Click here to read key takeaways from this episode
26:30
June 08, 2021
0 to 1000: 4-Step Instagram Strategy for Beginners
Whether you're starting a brand new Instagram account from scratch for your business, or trying to reinvigorate your current account, it can feel overwhelming to know where you should even start in order to see real growth. I'm here to tell you -- it doesn't have to feel intimidating! In today's episode, I'm handing over the exact roadmap that I followed when I started a brand new Instagram account from scratch a few months back, that helped me gain hundreds of followers each month and start building an engaged, loyal following.Follow on Instagram @marketingshift
25:58
June 01, 2021
Sales Psychology to Take Your Business to the Next Level with Meghan Lamle
No matter what type of online business you run, having strong sales skills is crucial and marketing your business will only get you so far before it’s time to really put those sales skills to the test. Today, I’m bringing on the queen of sales to help us feel more confident in this process for our own business. I’m joined by Meghan Lamle, Business & Sales Mentor, who’s giving us the inside scoop on sales psychology and using sales to take our business to the next level. I encourage you to grab a notebook and pen because this episode is full of actionable takeaways and tangible sales tips that you can start working on right now.Follow Meghan on Instagram @meghan.lamleLearn more about Meghan's Scale to $5k program!
45:40
May 27, 2021
How to Keep your Audience Engaged Across Multiple Platforms
I’ve said it before and I’ll say it again — having an integrated marketing strategy that spans across multiple platforms is my absolute favorite way to keep my audience engaged, AND preserve my time and energy.  But integrated marketing goes so far beyond just repurposing content, and requires some creative and strategic thinking to really make it as effective as possible, so I’m going to let you in on a few of my favorite ways to keep your audience engaged with multi-channel marketing.PSSSTTT: There's an opportunity for you to snag an exclusive free resource halfway through this episode, so don't miss it! Follow me on Instagram @marketingshift for more!
15:53
May 25, 2021
Understanding & Upleveling Your Business Finances with Jolene Stahn
Feeling overwhelmed by finances is so common, and it can be even more stressful when talking about business finances as an entrepreneur. In today’s episode, I’m joined by my friend Jolene Stahn. Jolene is a money coach who paid off $200,000 of debt in 3 years and now helps us go from confused and unsure of our finances, to confident and financial freedom. Jolene is giving us tips on how we can get started on understanding and improving our business finances, and shares some specific takeaways that you can start implementing right now. Download Jolene's FREE Finance Tracker!Follow Jolene on Instagram @JoleneStahn
20:01
May 20, 2021
8 Marketing Secrets We Can Learn from My Favorite Singers
You can find inspiration everywhere you look, so today I'm sharing 8 marketing secrets we can learn from my favorite singers! These artists have incredible strategies to build up their fanbase, and a lot of them make sense for entrepreneurs to market their business, as well! Ready to learn from four of my favorite singers of all time and start incorporating these marketing tips into your own business, too?Follow me on Instagram @marketingshift for more fun, easy-to-implement marketing tips!Read key takeaways from this episode here!
18:21
May 18, 2021
Spiritual Healing for Entrepreneurs with Lisa Caffey
Have you ever wondered how you can reduce stress, overwhelm and anxiety while increasing your energy, productivity and self-worth as an entrepreneur? As business owners, it’s so easy to feel pulled in a bunch of different directions which can take a toll on your energy and throw off your overall alignment.Today, I’m joined by a very special guest, my friend Lisa Caffey. Lisa is a holistic wellness coach who combines energetic alignment and spiritual strategy to guide us in manifesting their dream life and business. We’re diving into chakras and reiki and Lisa is sharing so many amazing takeaways that you can start implementing today to improve your overall well being. Download Lisa's Free Chakra GuideFollow Lisa on Instagram: @herwildsoulxx
32:05
May 13, 2021
Creating Instagram Content that Converts to Sales with Leticia Collins
Quality and consistency are two crucial elements when it comes to content creation. But how do you create content on Instagram that’s strategic and actually helps to drive sales for your business?Today, I’m joined by Marketing Mentor Leticia Collins to talk about how you can start to prime and prepare your audience for your paid offers through strategic Instagram content. Leticia breaks this down in a way that’s so easy to implement and excel at, so grab a notebook and let’s dive in! Grab Leticia's FREE lesson on the 4 types of content to make more sales in your business!Follow Leticia on Instagram @leticiacollins.co
22:05
May 06, 2021
5 Steps to Increase Visibility In Your Business
We all want to increase visibility in our business, but how do we do that without completely burning out OR having to become a pro at every platform?The real answer is there are about a million ways you can increase visibility for your business, but not all of them might be totally right for you or aligned with your overarching business goals and honestly, marketing strategies will differ from business to business. BUT, there are definitely some things you can do across the board to increase visibility no matter what platforms you’re on or what your marketing plan is. So today, I’m sharing my top 5 steps to help you increase visibility in your business!Follow me on Instagram for more marketing tips @marketingshift 
11:04
May 04, 2021
Marketing Q&A with Moria of Mor Media
A few weeks ago, I had my Instagram audience submit any and all of their marketing questions for a super fun Q&A session with Moria of Mor Media. Moria is a CEO coach and Marketing Consultant helping driven female CEO’s elevate their brands, raise their impact and activate their income through finesse and innovation. She’s an ex-marketing and E-commerce specialist that managed a multi-million dollar portfolio and now she helps women create that success without sacrificing health for hustle. This episode is overflowing with amazing marketing tips you can implement right away for your business. We covered everything from figuring out how to niche down and find your true calling, to prioritizing your marketing efforts and everything in between!Follow Moria on Instagram @mormedianyc
40:19
April 29, 2021
6 Questions to Answer Before Developing Your Marketing Plan
If you caught last week’s episode on integrated marketing then you’re probably feeling so ready to streamline your marketing plan by implementing a more integrated strategy. But there are some things to make sure you are 100% clear on before you start developing your plan, to ensure that integrated marketing will really have a big impact for your business. So today, I’m going to share 6 questions for you to answer before you develop your integrated marketing plan!Download the FREE Content Creation Bundle!Follow me on Instagram @marketingshift 
16:05
April 20, 2021
Developing Your Flavorful Brand Message with Katie Pannell
How many times have you landed on an Instagram profile and seen the phrase “I help…”? While it’s a great starting point to understand how you help your ideal client, it may not be the best way to stand out to your audience.If you’re ready to develop a brand message that’s full of personality, then you are going to LOVE today’s episode. I’m joined by copywriter and creative director Katie Pannell, who’s giving us the low-down on her Chile Lime Challenge and how we can implement it ourselves to kick our brand message up a notch. Sign up for Katie's FREE Chile Lime Challenge!Follow Katie on Instagram: @katiepannellcoJoin Katie's Facebook Group: Fluff Off: Copywriting & Brand Strategy That Doesn't Suck
30:36
April 15, 2021
The 3 Fundamentals of Integrated Marketing
Do you feel overwhelmed when it comes to creating content for your business? It wasn’t until I developed an integrated marketing strategy for my business that I was able to consistently keep up with all the platforms I knew I wanted to be on, and finally start seeing growth across different channels. So today, I’m going to share the fundamentals of integrated marketing to help you get started with this amazing system! Follow me on Instagram @marketingshift for more! 
22:34
April 13, 2021
How to Get in Front of Your Ideal Clients on Instagram with Zara Char
Gaining visibility on Instagram as a new entrepreneur can feel pretty intimidating. We know we want to position ourselves on social media in a way that will lead to trust and sales, but how do we get to that point?Today, I'm talking with Zara, an Instagram Marketing expert & Business strategist helping female entrepreneurs to attract their dream clients on social media and to build sustainable businesses through high-converting marketing & visibility strategies. She's sharing tips to start feeling confident with social selling, and specific ways you can get in front of your ideal clients on Instagram.Follow Zara on Instagram: @thezarachar Join Zara's Fearless Bosses Community!
22:24
April 06, 2021
4 Crucial Steps BEFORE You Grow Your Business on Instagram
Sometimes it feels like we have to grow our business on Instagram in order to be successful—it seems like the end-all-be-all to our business goals! But what would happen if your account got deleted tomorrow? Would your business still be able to operate as usual? Would you have a way to get in touch with those followers you’ve worked so hard to gain?Inspired by last week’s little Instagram crash, today I want to talk about the 4 things you need to do as soon as possible BEFORE you grow your business on Instagram. These 4 simple steps will help in 3 main ways: Ensure the foundations of your business are solid Make sure you’re using Instagram in a strategic and aligned way for your businessGuarantee that you and your business will be totally fine if Instagram were to crash for an entire month (or even just a day!)Ready to grow your business on Instagram in a sustainable way? Message me 'newsletter' on Instagram to join my mailing list for weekly marketing tips!Click here to read key takeaways from this episode
11:02
March 23, 2021
How to Nail Your Brand Vision with Carly Russell
Feel like it's time to reinvigorate your brand and take it beyond just a pretty logo? Today, Branding & Web Designer Carly Russell of Crafted by Carly (aka my Biz BFF!) joins us today to map out how we can nail our brand vision to craft a brand that stands out!After listening, take it to the next level by grabbing Carly's free checklist where she maps out the different but essential pieces to your brand "puzzle" and the 8 things you need to have to build a successful brand! Download Carly's Free Branding ChecklistFollow Carly on Instagram @craftedbycarlyClick here to read the key takeaways from this episode!
22:27
March 18, 2021
How to Turn Your Customers Into Raving Fans with Callie Rojewski
If one of your business goals for this year is to build a community and reach raving-fan level of customers, then today’s episode will blow your mind. I’m joined by Callie, a marketing expert who helps startups attract and retain their customers through community building strategies that activate raving fans. Callie is covering everything from the mindset shifts we have to make as business owners in order to retain our customers, to the tangible business benefits we can expect to see once we build a community. And she's also letting us in on her essential elements of customer experience so we can start activating our own raving fan base right now. Discover Callie's Customer Conversion AcceleratorFollow Callie on Instagram @callieand.co
40:49
March 04, 2021
6 Ways to Add More Oomph to Your Reels
If you've been showing up on Reels but still feeling like it's not making a huge impact on your Instagram or business growth... this episode is for you!Today I'm sharing 6 ways to add more oomph to your Reels, in order to gain more traction both on and off Instagram. I'm all about getting tangible results that help drive actual business growth, so these tips are designed to help you make a real impact with Reels! Learn more about the Irresistible Reels course!Follow me on Instagram @marketingshift for more tips on Reels!Click here to read the key takeaways from this episode
24:49
March 02, 2021
Ditching Vanity Metrics on Instagram with Terrah LP
When it comes to Instagram analytics, what stats do you measure? Today, I’m joined by Social Media Strategist Terrah LP for an amazing episode on ditching vanity metrics on Instagram. Terrah fills us in on what stats we should ignore, which ones we should actually be looking at and what to do with that information moving forward.Discover Terrah's Attract & Convert CourseFollow Terrah on Instagram @imterrah
33:01
February 11, 2021
8 Ideas to Supercharge Your Instagram Engagement
Are you struggling to increase your Instagram engagement? It's so easy to just blame the algorithm for our lack of likes, comments and shares, but actually... there are SO many fun ways to increase your engagement on Instagram! And I promise it doesn’t have to be the uphill battle that it sometimes feels like. In this episode, I'm sharing my top 8 ideas to supercharge your Instagram Engagement! Click to read the key takeaways from this episodeFollow me on Instagram @marketingshift 
18:27
February 09, 2021
Leveraging Clubhouse for Your Business with Molly Ho
It seems like all we've been hearing about lately is Clubhouse! With the help of some FOMO marketing tactics, the drop-in audio app quickly gained traction among business owners and creatives as a way to connect, learn and grow together.So today we’re hanging out with Molly Ho, an online business strategist and educator who teaches her clients, customers and community how to create and sell digital products so they can generate passive income in their business. Molly hopped on Clubhouse early on and was able to quickly grow a large following. She uses Clubhouse in a very strategic way, and now, Molly is giving us the inside scoop on how we can leverage this new app for our business, too. Discover Molly's Keep Getting Paid MembershipFollow Molly on Instagram @mollyhostudioFollow Molly on Clubhouse @digitalproducts
22:10
February 02, 2021
How I Plan 1 Month of Instagram Content
Do you have a process for creating consistent and strategic Instagram content?Today, I'm sharing my process for planning and scheduling one full month's worth of Instagram content in advance... and we're going deeper than just content buckets!This episode will help you start utilizing Instagram in a way that's aligned with your overarching business goals, and gain clarity and consistency with your content. Want to access my Instagram planning template? Send me a DM on Instagram @marketingshift and I'll send you the link!
23:42
January 26, 2021
How Authenticity & Confidence can Massively Uplevel Your Business with Becky Feigin
When it comes to growing an online business, confidence and authenticity are game-changers. And here’s a hint—no one starts showing up online feeling fully confident. Confidence is essentially like a muscle; we have to practice it in order to grow. Today, I’m talking with Becky, a business coach who works with new online coaches and service providers to help them build a strong foundation for their business. In this episode, we’re diving into that confident mindset and how business owners can start showing up online in a more confident and authentic way. Make sure to follow Becky on Instagram @beckyfeigin for more!
37:26
January 14, 2021
5 Mistakes New Biz Owners Make on Instagram
Using Instagram for business purposes requires consistency and strategic thinking. But there are some common mistakes I see when it comes to new businesses on Instagram. In today’s episode, we’ll dive in to what those mistakes are and how you can start fixing them today.Click to read the key takeaways from this episodeFollow me on Instagram @marketingshift 
13:42
January 12, 2021
5 Lessons I Learned from Starting a Brand New Instagram Account
Starting a new Instagram account for your business can feel intimidating. But I'm here to tell you—it's totally possible to grow your business on Instagram in an organic, sustainable and ethical way.In today's episode, I'm sharing 5 important lessons I learned from starting a brand new Instagram account for my business. Want to talk through your Instagram strategy? Send me a DM @marketingshift!Click to read the key takeaways from this episodeFollow me on Instagram @marketingshift 
13:08
January 05, 2021
Mental Health & Authenticity for Business Owners with Jesse Hepburn
As we head into 2021 and reflect on what was surely one of the most difficult years for humans around the world, one thing we might want to focus on more is our mental health. Mental health is especially important as business owners; we want to make sure we find a balance between getting ALL the things done, and also taking time for ourselves. So in today’s episode I’m joined by Jesse of Palm Social Co. Jesse is an incredible marketing coach, but she also talks a lot about mental health and authenticity for business owners. Jesse is sharing her personal story with mental health, and sharing specific ways that we can improve our mental health as business owners.Download Jesse's Instagram Audit Freebie!Follow Jesse on Instagram @palmsocialcoClick to read the key takeaways from this episode!
46:48
December 29, 2020
Reach Your Biz Goals, Lazy-Girl Style with Coley Lane Bouschet
If you’re currently mapping out some major goals for your life or business for 2021, this episode is for you! Today, I’m joined by my friend Coley. Coley runs Life Goals Collective, which is an online hub to help millennial women to achieve their goals & become the best version of themselves.In today’s episode, Coley is giving us her step-by-step systems and processes to achieve her goals and create long-term, sustainable positive changes in our lives so that we can start living our dream lives. Download Coley's free Vision-Aligned Goals Roadmap here!Follow Coley on Instagram @itscoleylane and @lifegoalsmagClick here to read the key takeaways from this episode!
29:54
December 22, 2020
Brand Photography Secrets to Uplevel Your Biz with Sheila Joy
Today, I'm joined by the wonderful Sheila Joy! Sheila is a brand and stock photographer based in Philadelphia and offering amazing brand photography options that are available worldwide.We're diving into what brand photography actually is, why it's important for your business, and Sheila's sharing some helpful tips for how you can DIY your own brand photography or how you can prepare if you are ready to invest in a brand photographer.She also drops an incredible tip about utilizing your content buckets or themes that you share on Instagram, Facebook, whatever it may be, and utilizing those to create specific scenarios for your brand photoshoot.Discover Sheila's packages on her website sheilajoy.coFollow Sheila on Instagram @sheilajoyphotoClick to read the key takeaways from this episode!
27:31
December 15, 2020
Using Systems to Grow Your Business with Ericka Ige
In today's episode, I am joined by the brilliant Ericka, a Systems Coach who helps busy coaches & service providers save hours by implementing strong systems and automations.Ericka explains how important our systems are and provides tons of tactical information and advice that you can start implementing right away!Ericka offers VIP days, 1:1 Coaching Sales Consultations and provides TONS of great free value on Instagram! Follow Ericka on Instagram @ErickaIgeClick to read the key takeaways from this episode
23:16
December 08, 2020
Owning Your Brand Voice with Copywriter Kaili Meyer
In today's episode, I sat down to chat with one of my good friends Kaili, a copywriter working with brands and businesses to create high-converting sales copy.We're diving in to how to own your voice as an entrepreneur, infuse your personality into your messaging and make it all a cohesive reflection of who you are so you can really stand out to your audience!Learn more about Kaili and grab her amazing free resources on her website!Follow Kaili on Instagram @copybykailiClick to read the key takeaways from this episode
24:57
December 01, 2020
5 Ways to Choose the Perfect Instagram Reels Song
In today’s episode, I’m answering the question that I get asked most often about Reels — “How do I choose the perfect audio to go with it?!”Audio plays a big part in our Reels… if it’s an enticing audio, it can hook our viewers in and make them stick around. So today, I’m sharing my 5 favorite ways to choose the perfect audio to go with your Reels!Download the free Irresistible Reels Checklist!Click to read the key takeaways from this episodeFollow me on Instagram @marketingshift 
13:52
November 17, 2020
Instagram Reels Tutorial: 3 Mistakes You’re Making on Reels
Instagram Reels are an incredible way to grow your business on Instagram right now and improve your marketing strategy--if you're doing it properly!In today's episode, I'm sharing 3 common mistakes I see entrepreneurs making on Instagram Reels and how you can fix them right now. Download the free Irresistible Reels Checklist!Click to read the key takeaways from this episodeFollow me on Instagram @marketingshift 
09:54
November 10, 2020
4-Step Guide to Use Instagram Reels for Business
Instagram is putting a major emphasis on Reels right now, and it's a great opportunity for brands and businesses to take advantage of! But how do you actually utilize this new content type in a way that'll actually benefit your business?In today's episode, I'm quickly mapping out your new Instagram Reels strategy that'll help you grow your business and reach your goals! Download the free Irresistible Reels Checklist here!Click to read the key takeaways from this episode!Follow me on Instagram @marketingshift
08:36
November 03, 2020
5 Mindset Shifts Every Business Owner Needs to Succeed
As business owners, we have to have mindsets that support our goals and our dreams for ourselves, so doing the work to create that positive mindset is so important.That's why today I'm going to be sharing five mindset shifts that every business owner needs in order to succeed. I hope this episode is helpful for you in identifying what limiting beliefs you might possibly have and how you can start shifting those into a more positive mindset to help you succeed as a business owner!Click to read the key takeaways from this episode!Follow me on Instagram @marketingshift 
18:53
October 20, 2020
6 Secrets to Create Irresistible Instagram Reels
Instagram Reels are a fun way to not only show off your personality as a business owner, but also to grow your business overall. When utilized properly, Reels can help you achieve your business goals!This episode dives into my 6 secrets to create irresistible Instagram Reels that your audience will love and will help move the needle for your business!Take these insights a step further with my FREE Irresistible Reels Checklist, my 6-step process for creating Reels that stand out and resonate!Download the free PDF here!Click here to read the key takeaways from this episode!Follow me on Instagram @marketingshift 
10:50
October 13, 2020
3 Mistakes Entrepreneurs Make on Social Media with Candice Morales
I’m so excited to share today’s guest episode with you! I chatted with the amazing Strategy Coach Candice! She helps women in the early stages of business to unapologetically show up and show off online.I absolutely love her message and in this episode, Candice dives into her business journey, how we can start showing up and showing off online, and she shares 3 big mistakes she sees entrepreneurs making on social media and how you can start fixing them today.Click to read the key takeaways from this episode!Follow Candice on Instagram @elevatewithcandiceLearn more about Candice on her website: elevatewithcandice.com
26:11
October 13, 2020
How to Audit Your Instagram in 10 Minutes
When it comes to using Instagram for business purposes, there are definitely some simple ways to uplevel and optimize your profile. In today’s episode, I'm walking you through a super quick process that you can use to audit your Instagram in about 10 minutes.These are 5 quick steps, but you're going to want to write them down so go grab a notebook and a pen and let's dive in!Click to read the key takeaways from this episode!Follow me on Instagram @marketingshift
09:12
October 13, 2020
Pinterest for Business Growth with Pinterest Coach Claudia Gebhardt
If you’re looking to up your Pinterest game then you are in for a TREAT with today’s guest episode! I’m talking with Pinterest Coach Claudia Gebhardt and guys… she literally maps out our entire Pinterest strategy for us so have your notebook and pen ready to jot this all down.She’s also sharing how we can better utilize Pinterest for lead generation to drive more growth in our business, and she shares two mistakes she sees frequently on Pinterest and how you can fix them right now.Click to read the key takeaways from this episodeFollow Claudia on Instagram @claudiamgebhardtCheck out Claudia's Pinterest Workshop!
26:54
October 13, 2020
4 Steps to Shift Your Marketing Mindset
Are you feeling overwhelmed by marketing your business and embodying the fearless leader you were born to be?As a Marketing + Mindset Coach, I combine the strategic marketing tips to help you grow your business, along with the crucial mindset work to help you grow as a leader. Today I'm excited to share a few steps to help you shift your marketing mindset and fearlessly build your dream business!Read key takeaways from this episode here!Follow me on Instagram @marketingshift 
08:38
October 13, 2020