Marketing with Delight

Today my guest is Rebecca Inkrote, a professional web designer and hobbyist soapmaker.

Rebecca helps handmade and creative business owners to expand beyond Etsy, create their own website, and open up more opportunities as their business grows.

After joining many groups for handmade sellers, she noticed a recurring theme - handmade business owners often struggle with the techy web design stuff!

And oftentimes they don't have the funds to hire a pro web designer. Rebecca loves empowering small business owners to create and launch their own websites without spending thousands to hire an expert.

I help handmade business owners to expand beyond Etsy create and launch their own website so that they can improve profitability and open up more opportunities as their business grows.

In this episode we’ll talk about:

• Tips on the right time to start your own website vs. posting your items to a platform like Etsy
• Failed launches and how to keep going when you’re disappointed with your results
• Life as a creative entrepreneur and confidence in our artistic abilities

Cory Zacker is a business consultant and certified Positive Psychology coach. She loves working with women and helping them overcome the "I can do everything myself" mindset - which so often leads to overwhelm and burnout.

She helps them with the logistics of their business (hiring, systems, etc), and using easy-to-implement Positive Psychology tools and exercises.

In this episode we’ll talk about:

• The first steps for entrepreneurs who feel dangerously close to burnout in their business but don’t know how to fix the problem
• An easy exercise to get clarity on all the tasks you’re doing (or not doing) in your business
• Changes in the online business space and how it’s affecting our marketing

At the end of the episode, Cory gave an excellent mindset tip that was exactly what I needed to hear that day!

Today I want to tell a few stories about my journey with Etsy. My crochet Etsy shop is one of the ways I got my start with online business and I learned so much about marketing from this experience.

I want to give you a few tips, talk through the pros and cons of selling on Etsy, and offer my advice for new and inspiring Etsy sellers.

If you’ve thought about starting an Etsy shop or already have one, I hope this episode gives you inspiration and clarity in moving forward.

TL;DR main takeaways

• It all starts with confidence that your creations are good enough
• Pinterest is one of the best ways to drive traffic to an Etsy shop
• Be patient because building up your shop takes time
• Digital products are awesome because you can make them once and sell them for years (even with photos that you took on an iPhone 6 in 2014)

Marissa Loewen has failed in business many times. Yet she still keeps coming back for more!

With over 20+ years in marketing, communications, media relations, web design and business strategy in her portfolio, she ran her own events company for 10 years, as well as a successful business coaching space for over 6 years.

Now, she has 4 businesses and endless ideas for more!

In this episode we’ll talk about:

• how to keep having fun in your business, even when it’s tough
• What’s working for us with social media right now
• How to create community and collaboration over competition

My guest today is Annemarie Strehl. She helps female entrepreneurs with video services, including editing and mentoring, so they can fully step into their confidence and attract the right clients by showing up authentically.

Eight years ago she started her journey as a freelancer creating digital content for travel brands around the world. She filmed shorts on location, took photos of destinations, wrote travel articles and lived in several different countries.

Travel and video are two of her main passions that keep her creativity flowing. When 2020 came around, she was forced to stay in one place. So, she pivoted her business to helping fellow entrepreneurs wrap their head around video marketing.

In this episode Annemarie and I will share:

• Why video is the best tool to show up authentically and tell your story.
• How to stay true to yourself and not lose confidence (even in the awkward stages + practicing kindness to yourself)
• How to get lots of video content the "lazy" way.

Connect with Annemarie:

My guest today is my friend Alexis Pierce.

Alexis is a government strategist turned spiritual teacher, who uses ancient wisdom and irreverent humor to help people accept (and excel at) being human.

She helps clients who feel unhappy on the inside despite having it all on the outside find true peace and ease within so they can create a fulfilling life and relationships.

In this episode, she shares her experiences in trying different versions of marketing and Facebook ads.

She tried Facebook ads on her own, with an ad company that used generic images and text, and more "bro" ads.

Then she became my client for Facebook ads and things changed for the better!

Connect with Alexis:

Samantha Goldsmith is a spiritual leadership and business mentor. She helps multi-passionate women embody all parts of themselves and tap into their brilliance. Her work leads women to fully live from radical self trust to create business success.

Samantha is lives in Australia and was kind of enough to get up early so that she could record with me. Unfortunately Zoom didn't cooperate super well and the sound recording is a bit wonky. But I thought that she had some really great things to say so I'm posting it here anyway.

Connect with Samantha

Retargeting with Facebook and Instagram ads… what is it and why should you do it?

In this episode I’m going to break down the world of retargeting and explain how it can save you a lot of time. I’ll give you two different goals and strategies for how to use retargeting to grow your business.

I've been running Facebook ads since 2016!

And I've seen lots of things go right. I've had clients who:

• Quadrupled her email list
• Grew her Facebook group from 40 to 836 members
• Made back 6x what she spent on her ads

And I've seen a lot of things go wrong. I see people wasting time, money and energy on ads that don't work.

I'm over it! I know that your soul-aligned clients need you more than ever right now, and it's time to connect with them in a consistent, sustainable way. So listen to discover the difference between the Facebook ad fails and the Facebook ad wins.

Coaches, who wants to attract dream, high-end clients without the hustle? 🙋🏼‍♀️

Today I want to introduce you to a special person - my coach - Joy Bufalini.

Joy's zone of genius is helping coaches and service providers to keep it simple and focus their messaging to inspire dream clients to eagerly reach out and book high-end packages.

Working with her has really helped me grow my business, settle into my niche and own my leadership as an expert.

Joy is not about the hustle and the overly-masculine dude bro energy of marketing and sales. If you're sick of that vibe and looking for an effective and simple alternative, the join us!

Joy has a really valuable workshop series coming up the week of April 18.

Many participants in these workshops get so much clarity about how to speak to their dream clients effectively that they bring in new clients during the week of the workshop!

Use this Instagram marketing strategy to save both time AND money! We love it when we can do both.

I haven't seen anyone else talk about this exact combination and strategy yet!

Today we are going to be talking about what is working for me in regards to Instagram. 

I'll share my history with Instagram over the years and how I've been able to increase my reach by over 1000% in the last 30 days. For free!