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Bold Encounters: Get Unstuck and Thrive!

Bold Encounters: Get Unstuck and Thrive!

By Mark Spencer Cook

We all lead lives, work, people, or organizations. Even great leaders get stuck while others thrive. Bold Encounters is a series of interviews with great leaders that offers steps on a path forward, plus revenue and innovative problem-solving tools. Listen and get a free e-guide on how to solve problems with rapid innovation at MarkSpencerCook.com/Follow.

Mark is President of Windfall Partners, a NYT bestselling author with turnaround, startup, and corporate CEO success. Mark's research includes leading the largest-ever study of award-winning pivots, global leaders, plus 4000+ client wins.
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Beat Challenges: Difficult Decisions + Conversations, Pres. Roger Knecht, Universal Accounting

Bold Encounters: Get Unstuck and Thrive!Mar 24, 2024

00:00
54:38
Beat Challenges: Difficult Decisions + Conversations, Pres. Roger Knecht, Universal Accounting

Beat Challenges: Difficult Decisions + Conversations, Pres. Roger Knecht, Universal Accounting

Dive into an exciting journey of transformation with Roger Knecht, also an expert accounting leader. Drawing from over two decades of experience in marketing, sales, HR, and operations, Roger brings a wealth of knowledge to the table. From pioneering solution-driven sales approaches to spearheading growth strategies, Roger's leadership has propelled Universal Accounting to the forefront of the industry. Join him as he shares his insights on building successful firms and unlocking the potential for profit and growth. Experience the thrill of innovation with Roger Knecht as your guide, and discover the secrets to creating a business worth more than you ever imagined.


Watch Bold Encounters at MarkSpencerCook.com/Podcast, YouTube.com/MarkSpencerCook, Spotify, or Listen on Apple and most other podcast platforms. Go to: Interview Page.


Unlock the power of compassionate leadership. Learn from Roger Knecht's profound experiences to transform tough decisions into opportunities. Gain practical strategies to navigate separations and foster growth. Elevate your leadership, turning adversity into triumph for lasting success.

Embark on a profound journey with Roger Knecht, President of Universal Accounting. Unlock the power of compassionate leadership. Tune in for actionable insights. Start today by reflecting on past decisions. Take decisive steps towards fostering empathy and integrity in your organization. Your future leadership awaits.


Roger Knecht, President of Universal Accounting, boasts an impressive track record:

• Grew Universal Accounting tenfold, earning Inc 500 and 5000 recognition.

• Developed sales processes generating millions in revenue.

• Spearheaded seminars and conferences, amplifying brand presence.

• Transformed operational departments, driving efficiency and profitability.


Roger's newest offering, the Universal Business Builder engagement and online program, is revolutionizing success strategies for entrepreneurs in business.


Roger holds the secret to transforming business firms into profit powerhouses. Roger Knecht challenges:

"Discover how to unlock your firm's full potential and get paid what you truly deserve.”

"Elevate your business's worth by creating significant value in every aspect."

"Learn to embrace failure as a strategic asset and turn it into your greatest success."


Roger shares the ultimate secret to transforming your business firm's success.


See: MarkSpencerCook.com/Podcast


Questions Explored:

• What strategies does Roger employ to help start successful firms?

• How does Roger assist in client acquisition and retention for firms?

• What are the core principles behind Roger's coaching and training programs?

• How does Roger define the secret to firm success?

• What insights does Roger provide on increasing revenue for firms?

• How does Roger help professionals understand the nuances of marketing and sales?

• What role does Roger play in developing confident and competent professionals?

• How does Roger's collaborative approach create outcomes for employees and clients?


Lessons Learned:

• Identify the key components of successful firm management.

• Learn the importance of client acquisition and retention strategies.

• Understand the difference between marketing and sales in firms.

• Implement deliberate profit-improvement strategies for businesses.

• Build value in your firm to exceed client expectations.

• Recognize the significance of confident and competent professionals.

• Develop effective communication strategies for employee and client engagement.

• Prioritize collaborative efforts to achieve reliable outcomes for all stakeholders.


MarkSpencerCook.com | WindfallPartners.com

Mar 24, 202454:38
Top Leaders See “Designer” Followers vs. Needy | Madhavi Adimulam, Ananya & Global Top 20 Goldman Sachs Fellow

Top Leaders See “Designer” Followers vs. Needy | Madhavi Adimulam, Ananya & Global Top 20 Goldman Sachs Fellow

Get ready for an inspiring conversation! Joining us is Madhavi Adimulam, Autism Consultant and Founder of Ananya CDC, currently serving as the Co-Founder & Director at Kidsens. Madhavi, a Global Top 20 Goldman Sachs Fellowship Winner, has revolutionized child development with groundbreaking technology. Welcome, Madhavi!


Watch Bold Encounters at MarkSpencerCook.com/Podcast, YouTube.com/MarkSpencerCook, Spotify, or Listen on Apple and most other podcast platforms.


Leading a team has so much overlap with leading demanding family members. Obvious differences exist, but… Guardians and entrepreneurs with special-needs children often face the daunting challenge of limited solutions. Madhavi Adimulam, Autism Consultant and Founder of Ananya CDC, strives to eradicate this gap, revolutionizing child development and providing inclusive solutions for families.


Discover how to lead better as you read parallels between difficult encounters and unleashing the power of inclusive education and empowerment. In this episode, you will learn the transformative impact of Madhavi Adimulam's journey, gaining insights on breaking down barriers and creating Ananya School, offering a tailored solution for navigating the complexities of supporting children with special needs.


Embark on a transformative journey with Madhavi Adimulam. Tune in now to gain your guide for supporting children with special needs. Take the first step today: explore Ananya School's principles of inclusive education. Your commitment starts now—be the change for a brighter future.


Madhavi Adimulam, a beacon of transformative leadership, has achieved so much:

• Established Ananya School for Inclusive Education

• Co-founded Kidsens for Child Development

• Global Top 20 Goldman Sachs Fellowship Winner

• RCI Certified Professional and TEDx Speaker


Explore Kidsens by Madhavi Adimulam: Revolutionizing leadership in child development for a brighter future. Transformative!


Madhavi Adimulam's unwavering commitment to breaking barriers and leveraging technology transforms lives, revealing the hidden power of inclusive education and empowerment for children with special needs.


"Designer people execute without hesitation."

"Children who choose their parents."

"Obstacles are perceived, not real."


Madhavi Adimulam's extraordinary journey challenges conventional beliefs, inspiring change beyond most people’s wildest dreams.


Contact Madhavi:

LinkedIn: https://in.linkedin.com/in/madhaviadimulam

Kidsens/Alphamutech: https://www.alphamutech.com/

Ananya School: https://www.asap.org.in/about-us/


Contact Mark: MarkSpencerCook.com/Schedule/


Questions Explored in This Discussion:

• Which childhood challenges, pursuit of education, match challenges at work?

• How does one elegantly overcome societal norms and pursue a career in tech?

• What challenges did Madhavi face in raising a child with autism?

• How does one find the right school for her child and what obstacles arise?

• Why did Madhavi move to England and how did it impact her opportunities?

• What is the philosophy behind the creation of Ananya School?

• What unique abilities did Varun display, particularly in youth?

• How does communication differ that could help all leaders parenting special needs children?


Lessons Learned:

• Embrace uniqueness in workers; celebrate diversity in parenting special needs children.

• Leverage technology for inclusive support and education.

• Provide opportunities without expecting specific outcomes for children's development.

• Communicate with flexibility and adaptability for effective leadership.

• Challenge preconceived notions about others’ potential, especially with special needs.

• Routines can be empowering for individuals that struggle or with special needs.

• Break down complex ideas into practical, relatable steps for better communication.

• Support and guide, rather than control, others’ work lives for better development.



Feb 18, 202401:01:15
Unlock the Power of Failure: From Setbacks to Success | Mark Coopersmith, CEO & UC Berkeley

Unlock the Power of Failure: From Setbacks to Success | Mark Coopersmith, CEO & UC Berkeley

Discover the Hidden Power in Failure. Turn Your Setbacks into Successes with Mark Coopersmith, Silicon Valley CEO, Senior Fellow and Faculty Director, UC Berkeley.

Embark on a profound innovative adventure with Mark Coopersmith of Haas School of Business at UC Berkeley and co-author of The Other F-Word. Borrow the actions he shares from his journey as a Silicon Valley CEO, founder of startup ventures, executive at global enterprises, and as founding e-commerce leader of Sony consumer product brands. Plus get inside the head of this founding CEO of WebOrder (acquired by Google) and the $350-million Global Technology Products at Newell Rubbermaid.

Watch Bold Encounters at MarkSpencerCook.com, YouTube.com/MarkSpencerCook, Spotify, or Listen on Apple and most other podcast platforms. Go to: Interview Page.

Incredibly challenging obstacles appear as obstacles to fostering innovation and entrepreneurship in those around you, partners and customers. Leaders often get stalled in this demanding task. Mark Coopersmith offers critical insights to overcome this hurdle. 

Discover how to transform challenges into triumphs, gaining invaluable insights from Mark’s specific Silicon Valley examples. Navigate the complexities of leadership, turning obstacles into opportunities. Gain a strategic roadmap to revitalize your approach and thrive in the competitive landscape of little, local, or global enterprises. 

Dive into the wisdom with Mark Coopersmith, UC Berkeley's Senior Fellow and C-suite innovator. Don't miss this episode promising transformative leader insights. Tune in and kickstart your journey as the entrepreneur of your career and the other master of your life. Begin today by implementing one key lesson: Begin today by turning failure into a strategic resource. Propel your leader skills. Act now; the first step to your success starts here. 

Mark Coopersmith, renowned Senior Fellow at UC Berkeley, is a Silicon Valley luminary with achievements spanning diverse sectors:

  • E-commerce pioneer, founder, and leader of Sony division
  • Founding CEO of WebOrder, acquired by Google
  • Led $350mm Global Tech. Brands at Newell Rubbermaid
  • Award-winning teacher, author, advisor, and investor

Also, explore Mark Coopersmith's book, THE OTHER "F" WORD, for invaluable insights into leadership, innovation, and turning failure into a strategic resource. Gain actionable wisdom to propel your journey to success. 

Find hidden power in any failure: turn setbacks into success with Mark Coopersmith, Silicon Valley CEO:

"Transform regret into new strategy for innovation, growth, and engaging people."

"Entrepreneurs, create innovation, broaden connections, and execute right now."

"Run your company like a startup, foster entrepreneurship in large organizations."

In Silicon Valley, Mark found one hidden breakthrough to reshape your life’s work.

See: MarkSpencerCook.com/Podcast

Questions Explored in the Interview:

  • What are key lessons Mark shares as a Silicon Valley CEO?
  • How does Mark guide startups at the SkyDeck Accelerator?
  • How has Mark contributed to early-stage venture funds?
  • How does Mark drive business growth through innovation?

Lessons Learned:

  • Embrace failure as a resource for innovation and strategy.
  • Extract insights from failures to drive innovation execution.
  • Navigate the entrepreneurial process with clarity.
  • Run large organizations with an entrepreneurial spirit.
  • Understand the three "sets" of entrepreneurship innovation.
  • Learn six pillars of startup ecosystems in Silicon Valley.
  • Drive results in global enterprises through entrepreneurship.

MarkSpencerCook.com |  WindfallPartners.com

Jan 28, 202455:17
Tommaso Cardullo, Italian Sensory & Clothier Artisan, Works w/ Barbie Clothier. Add Passion & Pleasure to What You Do!!

Tommaso Cardullo, Italian Sensory & Clothier Artisan, Works w/ Barbie Clothier. Add Passion & Pleasure to What You Do!!

Level up what you offer. Add beauty, share the best tastes, cook meals together, add great sensory pleasures visually and in your dress in creative ways as you do for others what you do. See more at: MarkSpencerCook.com/Podcast, www.YouTube.com/MarkSpencerCook, and on all podcast platforms.

Become more of an artisan with whatever you do. The more senses you touch the more memorable your service, work, and influence. Find a way to add sensory pleasures. Tommaso Cardullo, beauty and taste extraordinaire joins Mark S. Cook, who is in sweats to emphasize the comfort of rest and recovery. Purpose can always become more passionate for the doer and receiver if creative additions go well with your primary purpose and delivery. Thank you to Tommaso (tommasocardullo.com) and Taste117 (taste117.com) in Provo, UT.

See more at: MarkSpencerCook.com/Podcast, www.YouTube.com/MarkSpencerCook, and on all podcast platforms. Tommaso talks with award-winning speaker and consultant, Mark S. Cook. Among 600 acts of leaders, Cook discovered a “passion for purpose” was the #1 predictor of outstanding outcomes. Sensory pleasure is one of our primary pursuits in life, even on the job.

See www.MarkSpencerCook.com/Purpose/ to clarify your purpose, among the most meaningful needs and desires people have in life. Find your primary purpose: the "big why" you fulfill part of another’s work and life. Most importantly, a leader must engender a passion in purpose and transmit a couple other essentials.

Cook’s Bold Encounters are interviews with award-winning leaders to always sharpen his advanced method of leading that helps people get unstuck and thriving. The Tommaso Cardullo focuses directly on one of the twelve cardinal purposes and passions in all of human existence, especially when other’s consume our work—sensory pleasure.

Tommaso Cardullo, raised in Italy, succeeded in the US by bringing beauty, every sensory pleasure, and joy into people’s lives. Cardullo and Cook delve into the importance of adding sensory pleasure to whatever you bring to work and life. At the heart of any bold encounter is a shared experience, often encounters with multi-sensory pleasures. Give joy through innate, unexpected intangibles and more. Tommaso’s insights touch on purposeful design, overcoming challenges, embracing change, and approaching tasks with both intelligence and beauty.

Build meaningful connections and infuse passion and purpose in each experience you create:

"Life is about finding joy and joy can be found in unexpected places."

"Experience is the investment and return-on-experience is the ultimate reward."

"Connections are essential; we are here to walk each other home."

A couple came to Tommaso. He made the wife look incredible. Yet she was confused. Then…

See the full interview at: MarkSpencerCook.com/Vodcast, YouTube, and all podcast platforms.

Links for Tommaso Cardullo:

• LinkedIn: Tommaso Cardullo

• Website: TommasoCardullo.com

• Instagram: @TommasoCardullo

Links for Mark S. Cook:

• Podcast: MarkSpencerCook.com/Podcast

• LinkedIn: Mark S. Cook

• Social Media: @MarkSpencerCook

Dec 12, 202301:05:31
Amy Cerruti, Chief Growth Officer, Koha Health: Reshape Perspective for Great Business Relationships
Nov 26, 202343:42
Lead Waves of Success; Befriend Everyone: Mark Paul, Bus. Builder and Recent President, Stryker Neurovascular, Now with U of U.

Lead Waves of Success; Befriend Everyone: Mark Paul, Bus. Builder and Recent President, Stryker Neurovascular, Now with U of U.

Powerful Practices to Transmit and Engender a Passion for Purpose from an Extraordinary Leader

Mark Paul, Builder and Recent President, Stryker Neurovascular, Now Executive Director, Center of Medical Innovation, University of Utah Health.

See more at: MarkSpencerCook.com/Podcast/ and subscribe.

Mark Paul spoke with surprising expertise about leading people and brains to success.

"Unleashing curiosity's fire ignites a path to extraordinary success."

"Unlocking the power of focus transforms lives, one purposeful step at a time."

"A symphony of innovation awaits as the baton is passed to the future's brilliant minds."

"Build bridges of care. Friendships heal beyond borders."

-Mark Paul

Find: ⁠Mark Paul⁠ at https://www.linkedin.com/in/mark-paul-7a650463/

In this episode of Bold Encounters, Mark Paul shares his career journey from Procter & Gamble through the medical device industry. He discovered his mission-oriented nature, desire to help people, and how to relieve suffering and save families and lives.

Mark Paul values human connection. He leads others with genuine care and interest. He builds lifelong friendships with colleagues and emphasizes long-term investment and care in relationships. His expertise is stunning.

Mark Paul approach to his career involved embracing new opportunities and continuously learning. He recognized that a college degree should not limit one's potential, and the skills and experiences gained over time hold incredible value.

Mark Paul’s success was driven by curiosity, passion, and the ability to deliver results. He took on challenging projects and products that others overlooked, finding creative ways to make them successful and interesting. Purpose, for Mark, was deeply connected to the patients he served.

Mark Paul is focused on making a difference in stroke victims’ lives, especially among women. While recognizing the importance of broader causes, Mark chose to prioritize his efforts where he could directly impact lives and families.

 Mark highlights the prevalence of stroke among women and its significant impact on families. Mark's deep purpose lies in saving the lives of stroke patients and enabling them to regain their independence and help care, not require it, for their loved ones.

Mark Paul works so that everyone in the organization shares a passion for the patient's well-being, regardless of their role. Mark also briefly discusses the symptoms of stroke, emphasizing the acronym "FAST" (Face, Arm, Speech, Time) to identify potential stroke symptoms and act quickly.

Mark’s team conducted clinical trials, including the groundbreaking Dawn study, which extended the treatment window for stroke patients, leading to a worldwide shift in treatment guidelines.

Mark is committed to engendering camaraderie among team members as a crucial factor in achieving success.

Mark Paul envisions a future where the Neurovascular division continues to make significant advancements in saving stroke patients and improving patient outcomes. He believes that the division is just starting and considers it in the golden era of the medical device industry. With the convergence of technologies such as nano-level design, imaging, artificial intelligence, and robotic assist. Mark remains excited about the future of healthcare and medical devices.

Mark retired from Stryker but not from working. He has accepted a position at the University of Utah Medical Center as the Center of Medical Innovation director. In this role, he will work with physicians, engineering, business, and legal students to bring medical device ideas to life. Mark believes that the younger generation, who have grown up surrounded by innovation, will develop more innovations than ever before.

Watch more episodes and find a transcript at: MarkSpencerCook.com/Podcast. Please, comment and subscribe.

Aug 19, 202356:47
AI Security Expert, Diana Kelley of Protect AI, on Secrets of Social Intelligence

AI Security Expert, Diana Kelley of Protect AI, on Secrets of Social Intelligence

Diana Kelley, Chief Information Security Officer, Protect AI. Cybrize Co-founder after IBM and Microsoft, Diana leans outwardly and looks inwardly to succeed in Security and AI. See other full episodes at www.MarkSpencerCook.com/Podcast/.

Mark recently Interviewed Diana Kelley. She’s a surprising expert of professional relationships, is a Chief Information Security Officer:

“Once you establish yourself in a team and company, reach out and collaborate with other teams… “Enter a new relationship and have an open heart to help others…Abundance with long-term thinking… “If you don’t feel fear, you're not thinking about others enough. But remember, it's not about you…”

Hear more of Diana’s 10 secrets about feeling criticized and more episodes at MarkSpencerCook. Click “Podcast” or search Bold Encounters on any platform. “Like” and comment to help others find us.

PS More from Diana: “Patience. Many are aware of what they want, but please grant yourself the gift of patience…Seek resources to assist you in unraveling your true passions.” (see WindfallPartners.com/Twelve)

See: Diana Kelley, CISO, Protect AI on LinkedIn: https://www.linkedin.com/in/dianakelleysecuritycurve/

Also, see: ProtectAI.com

In this episode of Bold Encounters, Mark Cook presents his interview with Diana Kelly. Diana shares her professional journey, starting with being recruited by Microsoft while working at IBM. She was initially hired for her expertise in application security and later expanded her role to become the global Executive Security Advisor. Diana emphasizes the importance of focusing on the team you work with within a large organization to make a significant impact.

Diana speaks about her experience and career growth within Microsoft, acknowledging the scale of the company and the unique opportunities it offers. We were curious about her insights gained from navigating her companies environment, including interactions with colleagues and team. She told us about obstacles and challenges she has faced in their career, emphasizing the presence of opposition in life. We discussed Diana’s entry point into Microsoft and Diana gives examples of collaborating with the Consulting Group at IBM.

Diana believes that leadership starts with individuals themselves and then extends to their team objectives, mission, and vision for their firm’s ecosystem. Diana says she guards against any intention to dismiss or discourage anyone. Rather, she aims to present an encouraging, realistic perspective.

“Oftentimes,” Diana says. “People find themselves feeling stuck in their current circumstances, unsure of where they want to go or what they want to pursue. In such instances, it becomes imperative to reflect upon one's true desires without judgment.”

In my own career, I have experienced various roles and acquired expertise in different facets of security technology. One consistent factor that has fueled my journey is the exhilaration of acquiring new knowledge and then sharing it with others, ensuring responsible and ethical utilization.

For instance, during the early days of widespread Wi-Fi adoption, countless organizations struggled with its implementation. Recognizing this need, I immersed myself in understanding the intricacies of Wi-Fi technology. Consequently, I had the privilege of delivering numerous talks and conducting classes to aid businesses in effectively leveraging Wi-Fi while upholding security measures.

The common thread throughout this experience was the sheer delight I derived from the learning process itself, which fueled my energy and passion for helping others navigate the realm of technology Moreover, when you pursue a path driven by passion, your performance tends to excel naturally.

By immersing yourself in something you genuinely love, you are more likely to devote yourself wholeheartedly and achieve remarkable results.


Jul 02, 202346:52
Carolina Doldán, Change Agency: Communicate to Move Huge Teams!

Carolina Doldán, Change Agency: Communicate to Move Huge Teams!

"Communicate with Radical Creativity for Internal Change," says Carolina Doldán, Co-founder of Change Agency near Buenos Aires, Argentina. Goldman Sachs voted Carolina and into its 10,000 Women program, as a top female leader. Carolina is a leading expert at communicating and causing change inside organizations (see more episodes at MarkSpencerCook.com/Podcast/. Please like, share, and comment to help us reach new heights! George Bernard Shaw said, “The single biggest problem in communication is the illusion that it has taken place.” Carolina Doldán is co-founder of Change Agency, a young, agile company full of experts in internal communication and organizational change. Carolina’s partners (Juan Bautista Ortell and Carolina Spataro) and their teams execute: internal communication, corporate culture shifts, organizational change, transformation, and coaching. Carolina's team develops the most creative attention-grabbing campaigns you’ve ever seen with a disruptive style in a good way. They transmit fun, positivity, and out-of-the-box effectiveness. But Carolina pursues results while respecting and nurturing a culture’s values. Most importantly, Carolina finds evidence of impact on each project. “If you have a leader with a clear strategy and a clear vision in his or her mind, where is it?” Carolina Doldán, internal communication expert asks. “It's in his or her mind. You have to really get it out and get it into the minds of everyone else, or you're not leading work. Work on the narrative, what you want to accomplish, because communication can change things. Communication will change things.” “I think it's very personal,” said Carolina Doldán, corporate expert, said about finding passion within corporations. “I mean you can be in a corporate position or in any company and feel you're doing what defines you or what you want to do.” “It doesn't work like that; not at all,” Carolina Doldán, master communicator, said of typical c-suite messages. “If we have the values hanging in the wall, it's not going to do anything. We have a simple strategy that has a couple of steps. First, you have to make people part of [formulating] that strategy…” Carolina Doldán showed her thinking and courage to launch Change Agency, “I was going through a coaching process which was really profound to me…I made the decision to leave a job where I had been for 10 years. And there were several factors that led me to this decision. On the one hand, I personally had change in me…” “It was creating something that is mine,” Carolina Doldán, change expert, said. “It has all the ingredients that I consider valuable and that are part of my values and my work culture.” “Extreme creativity is doing something disruptive in a campaign that catches other’s attention,” Carolina Doldán, internal communicator, recommends. “Then maybe they like what they see and get involved. Attention is what we're competing with right now. So in order to get them aware of something, or understanding something, or adopting something, we need to catch their attention.” Carolina, herself, is a dynamic change agent and corporate transformation expert with strong background in strategy, organizational development, and change management. She leads to achieve what clients set out to accomplish. And she loves every minute. Everyone around her can tell. Carolina's visionary leadership and drive have earned her several prestigious awards and honors. For example, Goldman Sachs included Carolina in their “10,000 Women” Recognition. Carolina is also a speaker for IC forums, conferences, and webinars. Carolina Doldán: ⁠https://www.wearechange.agency/about.html⁠ ⁠https://ar.linkedin.com/in/carolina-doldan⁠ 10,000 Women: ⁠https://www.linkedin.com/posts/agostina-pechi-7148a2126_iwd2021-10kwomen-choosetochallege-activity-6776140002972762112-6dzy?utm_source=share&utm_medium=member_desktop ⁠Or: ⁠https://www.goldmansachs.com/careers/blog/posts/womens-history-month-2021.html⁠

May 23, 202301:01:45
Amy Hrehovcik, Host of Revenue Real Hotline: Ten Conversations Great Leaders Master

Amy Hrehovcik, Host of Revenue Real Hotline: Ten Conversations Great Leaders Master

Amy Hrehovcik is an amazing leader with incredible ideas. Everyone should be a leader like this in some way. It’s strange how different we all think our jobs are. At the core, we should all lead something. And even families are, in a sense, tech firms now with all the software and services we must master. We all share that we go to work with a group of people to advance the situation of another group, internal or external to our firm. We get paid to benefit others. But it turns out we share some specialized tasks we don't even realize. Getting to know new people in a great way is just one of the interactions that all great leaders share. Here are nine others below. You’ll want to listen to Amy’s take on each of these in my Episode 16:

· The conversation with others about work.

· The conversation with yourself when you first wake.

· The conversation with a new person each day.

· The conversation to challenge another to a better future.

· The conversation to holdup one’s value over lesser alternatives.

· The conversation to describe uniqueness instead of just strength.

· The group conversation to orchestrate agreement.

· The conversation to get acquainted with a friends’ friend.

· The conversation to make a case expertly.

· The conversation to create a consensus of feeling.

Our job to create joy for others is our common ground. For example, I unstick opportunity. I do it for mid-size, company leadership. I specialize in the tech industry--every company today.

“Serving” is too passive today. See if you can see a pattern in a more granular example. In a previous episode, $8-billion CEO, Ken Lamneck said his most important job as a leader was to network to create new relationships. By far, the most important way a salesperson gains new business is to proactively develop referrals—create new relationships. The best product leaders practice continuous product discovery, part of which is to create new relationships with prospects and ask about their needs. Perhaps one more. Technologist are problem solving most of every day. The hundreds of I have worked with make it clear that a favorite tool is asking former colleagues to suggest new contacts who could be asked for the missing solution.

In today's episode, we offer detailed strategies to master the conversations below. I took anxiously after my interview with Amy. I loved everything Amy had to say and ate it up—such great insights on the art of challenging, leadership conversations in life’s work! Her are my high-level notes from one of these key conversations:

The conversation with a new person each day.

Once we get ourselves going, then comes the second difficult conversation. Listen carefully to people talk about getting to know someone or a first meeting with a new partner. The people discussing the meeting have likely skipped the part about the ten attempts (or 30, see Seanice Lojede episode). The key is to attract a meaningful stranger into a conversation each day. Say it however you like, but the intentions have to be nearly flawless. "Check-mark" attempts at offering help won't do, but something or someone that is truly and specifically valuable may. The offer has to be so benign, easy and simple that the stranger's innate nerves for nurture, mastery, and connection kick in instead of fear.

The conversation with yourself when you first wake.

“Self, should I get up or hit the snooze?...” Of course, the conversation goes best when you treat it like a conversation. Will your mind to order your body to jump up before you count from five to one (Mel Robbins’ trick). Get up and do the hardest thing first or the most valuable to others and your wealth. Set a morning routine. Our first conversation daily is a parental conversation by our mind to our bodies to tell them what to, pretty strongly (to yourself :-)).

Jul 29, 202201:06:08
Carson Heady, Microsoft's #1 Social Seller & Cloud Expert: Three Secrets of Unsticking Leadership Plus More

Carson Heady, Microsoft's #1 Social Seller & Cloud Expert: Three Secrets of Unsticking Leadership Plus More

Carson Heady is a top innovator at Microsoft and has tactics you need to know now. An eight-time CEO Award Winner and the #1-rated social seller in his salesforce, Carson is a Sales Hall of Fame inductee. Master Carson’s 3+ cardinal secrets and master each day for top-flight results. Channel link: https://www.youtube.com/channel/UCgwYkT-Jh3L_QFYv5tvfN7g. Site link: https://www.MarkSpencerCook.com/#Podcast. Carson is also a cloud transformation specialist for Microsoft. In his role, Carson orchestrates account teams on any facet of Microsoft Cloud. Having held several roles within the organization, Carson has encountered a multitude of challenges, setbacks, triumphs and changes. His philosophy of mastering the day by taking on each day’s challenges one at a time has led to a wide array of success both personally, professionally and for others.

May 04, 202255:06
Seanice Lojede, Top Female CEO in All Africa (Blue Flamingo), Achieving Professional Opportunity in Spite of Personal Tragedy

Seanice Lojede, Top Female CEO in All Africa (Blue Flamingo), Achieving Professional Opportunity in Spite of Personal Tragedy

My Interivew with Seanice Lojede, Group CEO of Blue Flamingo Digital, once fled the pain of poverty and escaped the darkness of death with bold force of will. This is one of the most inspiring interviews you will ever experience.

Feb 17, 202256:05
Todd Hamblin, CEO of ARB: Model this CEO's Courageous Turnarounds through His Mountaineering Leadership Model

Todd Hamblin, CEO of ARB: Model this CEO's Courageous Turnarounds through His Mountaineering Leadership Model

Todd shares how to maximize a billion-dollar, tech P & L with limited time, then lean your ladder on a new wall, turning an unfamiliar business around. He compares leadership and mountaineering. He tunes into teams, family, markets & integrates fully into each environment.

Jan 18, 202201:09:37
Mark S. Cook, President of Windfall Partners: A Slice of My "Why," a Short First-Job Lesson on Leading

Mark S. Cook, President of Windfall Partners: A Slice of My "Why," a Short First-Job Lesson on Leading

The most elementary lesson of leadership came as I started my first job at Dan's Foods. My work life began in the middle of a giant storm that surrounded me. It was an intense, ever-present family situation, then it all moved within my head, all the time, even at work. That first job during such an intense time, first added rain to the storm, but then it provided an eye to the hurricane of life. Some names have been changed to protect the innocent.

Jan 13, 202204:17
Jaime Jay, Former Homeless Man, Now CEO, Host, and Author of Quit Repeating Yourself

Jaime Jay, Former Homeless Man, Now CEO, Host, and Author of Quit Repeating Yourself

You have to hear this! Homeless to success story. Jaime Jay understands getting stuck in work & life. A month or so ago, Jaime heard me speak in Florida and called. He had recognized that we practiced a few common tasks to accelerate new, client successes. Listen to his live stream of our recent interview as my Episode 12.

Jan 12, 202201:02:08
A Dozen Millennial Stand Outs: Ten Essential Work & Life Lessons Gained from Leader and Rose-Bowl Coach, Kyle Whittingham

A Dozen Millennial Stand Outs: Ten Essential Work & Life Lessons Gained from Leader and Rose-Bowl Coach, Kyle Whittingham

Britain Covey, NFL players, program rookies and more share 30 work & life lessons from Utah Football Coach Kyle Whittingham. A second tribute, listen to the first plus an interview with Coach Whittingham. Subscribe now. Practices that translate from one's passion to work life. Ten people who have worked with Coach Kyle Whittingham offer insights. Coach Whittingham is a Rose Bowl coach, his conference's coach of the year and the pre-pandemic national Dodd Coach of the Year for FBS.

Jan 01, 202201:22:45
Ryan McGrath, Leader of IT for Rocky Mountain Chocolate Factory: The Power to Adapt & Secure Opportunity

Ryan McGrath, Leader of IT for Rocky Mountain Chocolate Factory: The Power to Adapt & Secure Opportunity

Ryan McGrath, Leader and VP of IT for Rocky Mountain Chocolate Factory, shares how-tos of navigating obstacles in the mind and in the middle of the ocean. Ryan gets personal about lessons on how to focus, adapt to ADHD and leadership learned as a US Navy Combat Crew Chief and Search and Rescue hero, especially in IT organizations.

Dec 21, 202101:05:08
Nichole Wiley-Marks, VP of GTM for Included Health: Embrace Uncertainty to Achieve Opportunity

Nichole Wiley-Marks, VP of GTM for Included Health: Embrace Uncertainty to Achieve Opportunity

Interview with Nichole Wiley-Marks. Nichole encourages “climb the lattice", not just "climb the ladder” career management. Nichole’s success has come by surviving giant mires, like lower-level employment at WorldCom and breaking through uncertainty to opportunity. Listen to Nichole's breakthroughs today. Nichole leads go-to-market for the growing Included Health and was an important leader with the successful Arrow Electronics for 17 years.

Dec 14, 202101:00:11
Sean Milner, Career Go-to-Market SVP: Never-Forget People and Performance Lessons.

Sean Milner, Career Go-to-Market SVP: Never-Forget People and Performance Lessons.

Sean Milner was once asked by his multibillion-dollar executive with a household name to present in a large meeting. Another man presented first but didn’t handle Q&A well. The man was fired on the spot publicly. Sean went next...Sean shares the end of the story and his lessons from that day and many other career tech, go-to-market adventures.

Dec 10, 202101:04:19
Kyle Whittingham, Rose-Bowl Coach: First, My Tribute then “Trust the Process” with Utah's Nat'l FBS Coach of the Year on Leading Millennials

Kyle Whittingham, Rose-Bowl Coach: First, My Tribute then “Trust the Process” with Utah's Nat'l FBS Coach of the Year on Leading Millennials

My tribute & interview of Kyle Whittingham on his process of leading millennials and strategy. Kyle and Utah became PAC-12 Champions and a Rose Bowl team through Kyle's leadership process over decades. Kyle, Utah Football's Breakout Coach, has won a record number of games in a small market. Kyle was pre-pandemic, Dodd FBS Coach of the Year, Kyle leads millennial athletes and nearly 80 non-athletes to unprecedented academic, community and sports success—criteria of the Dodd award. How has he done this as a Utah coach for two decades? He preaches “trust the process”—one that works. So we share Whittingham’s team and individual leadership process. Photos provided by Rich Johnson, Whittingham and player families. See video at: https://youtu.be/SU3ssPkVux8.

Dec 02, 202120:40
Ken Lamneck, CEO of Insight Enterprises: Leading a $8-Billion+ Enterprise with Real Strategy

Ken Lamneck, CEO of Insight Enterprises: Leading a $8-Billion+ Enterprise with Real Strategy

Leading technology successes in 180 countries and orchestrating the innovations of nearly 10,000 teammates creates insight. Ken Lamneck shares his strategies of success built over decades upon a foundation set at the U.S. Military Academy at West Point. If you lead any work, you must listen to this.

Nov 15, 202134:28
Agbor Agbor, Immigrant CEO & Entrepreneurial Success: 7300 Miles of Faith & Fortitude to Opportunity

Agbor Agbor, Immigrant CEO & Entrepreneurial Success: 7300 Miles of Faith & Fortitude to Opportunity

Agbor Agbor came from Nigeria to the US, faced huge obstacles and succeeds wildly. Agbor shares facing challenges in family life, a team member's theft and fight for citizenship only to overcome and break through in three areas of life.

Nov 13, 202101:01:17
Sharlene Wells, Miss America, ESPN, Entrepreneur & Executive Successes: Multiply Success and Experience Opportunity in Life

Sharlene Wells, Miss America, ESPN, Entrepreneur & Executive Successes: Multiply Success and Experience Opportunity in Life

Sharlene Wells has done what others only claim, become a legitimate, world-class multitasker. Taking on several major responsibilities at a time has changed her abilities and offered life challenges, which have stretched her expertise.

Nov 10, 202129:49
Dr. Martin Cooper, Leader of Cell Phone Invention: Innovating Team Results and The Amazing Race to Mobile Calling

Dr. Martin Cooper, Leader of Cell Phone Invention: Innovating Team Results and The Amazing Race to Mobile Calling

Dr. Martin Cooper, leader of the team that invented the first cell phone, shares secrets to raising results. "Marty" draws from his team's race to create true mobile communications (recorded via cell phone, of course, so try my youtube-channel version with quotes at Bold Breakthroughs - Mark Spencer Cook).

Nov 07, 202146:56
Heather Stone, PhD, MBA and President of TETON Sports: Creating a Culture of Freedom

Heather Stone, PhD, MBA and President of TETON Sports: Creating a Culture of Freedom

Heather Stone shares how to lead a culture of freedom to breakthrough with individual results and keep your identity as you cooperate for team success. She also explains the place of strategy and the focus of performance. If you lead, you have to listen to this!

Oct 27, 202120:38
Benson Metcalf, CEO of 2.0 Ventures, Formerly of Skylab Ventures: The Power of Focus & Financing to Create Opportunity

Benson Metcalf, CEO of 2.0 Ventures, Formerly of Skylab Ventures: The Power of Focus & Financing to Create Opportunity

Benson Metcalf, CEO of Skylab Ventures, tells how he broke through three career challenges. He believes in people, focus and proper financing. Benson shares the ups, downs and personal impact of career life and describes how to make a business successful.

Oct 27, 202156:47