Under the Influence with Martin Harvey
By Martin Harvey
Under the Influence with Martin HarveyJun 16, 2021
Shituation - "What can't I fix this myself?" 💩💩💩
Do you ever get irked when you lay out a perfect care plan for someone and they hit you with a, "Why can't I just fix this myself?" They always think there’s some magical exercise that can solve all their problems, right? Well, in today’s episode, Martin dives into why people lean so heavily into the idea of self-fixing through exercise. He also gives some super handy tips on how to explain the benefits of a more holistic approach to care, making your job a bit easier and more effective. Tune in to learn how to get everyone on board with a comprehensive care plan!
The London "Daily Visit Communication Intensive" on 18th May https://unitedchiropractic.glueup.com/event/the-daily-visit-communication-intensive-with-martin-harvey-99635/
To learn more and register for the APQ Seminar on the 24th and 25th May.https://www.25apqconference.com/en
To learn more and register for the ACA Conference 27-28 July https://www.chiropractors.org.au/event/aca-conference-2024-cairns
To learn more about the Retention Recipe 2.0 https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0
Check out Certainty 2.0 https://insideoutpractices.thinkific.com/courses/certainty-2-0
Email me - martin@insideoutpractices.com
5 things chiropractors do on adjustment visits that cause people to drop out (and what to do instead!)
Patients and clients hit their peak results when they stick to the care plan you've laid out. That's how they get the best outcomes, and that's how your practice levels up and gets the most rewarding. But, what if you're accidentally doing things that push them away from continuing their care?
In this episode, Martin breaks down the five huge blunders chiropractors make during adjustment visits. He’s giving you the real talk on what you need to do differently to make sure your patients see the undeniable value of sticking with chiropractic care.
The London "Daily Visit Communication Intensive" on 18th May https://unitedchiropractic.glueup.com/event/the-daily-visit-communication-intensive-with-martin-harvey-99635/
To learn more and register for the APQ Seminar on the 24th and 25th May.https://www.25apqconference.com/en
To learn more and register for the ACA Conference 27-28 July https://www.chiropractors.org.au/event/aca-conference-2024-cairns
To learn more about the Retention Recipe 2.0 https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0
Check out Certainty 2.0 https://insideoutpractices.thinkific.com/courses/certainty-2-0
Email me - martin@insideoutpractices.com
Would you like to be a Supercommunicator?
Charles Duhigg's new Book "Supercommunicators" starts "We all know people who are capable of connecting with almost anyone. They’re the ones we love talking to, who we turn to for advice, who hear what we are trying to say and make us feel seen."
Would you like to be a Supercommunicator?
In this episode, Martin breaks down the lessons for us as chiropractors from Charles Duhigg's new book "Supercommunicators".
The London "Daily Visit Communication Intensive" on 18th May https://unitedchiropractic.glueup.com/event/the-daily-visit-communication-intensive-with-martin-harvey-99635/
To learn more and register for the APQ Seminar on the 24th and 25th May.https://www.25apqconference.com/en
To learn more and register for the ACA Conference 27-28 July https://www.chiropractors.org.au/event/aca-conference-2024-cairns
To learn more about the Retention Recipe 2.0 https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0
Check out Certainty 2.0 https://insideoutpractices.thinkific.com/courses/certainty-2-0
Email me - martin@insideoutpractices.com
Shituation – "Is that it?" how to communicate the value of visits separately to how long they take!
One of the great things about chiropractic is that you can often create phenomenal change in an instant. There can be a challenge where people feel or even say "is that it?" when they get up from the table! As humans, we often see the amount of time someone takes with us as a proxy for value.
In this episode, Martin breaks down how to avoid these shituations as much as possible as well as how to deal with them when they do crop up!
The London "Daily Visit Communication Intensive" on 18th May https://unitedchiropractic.glueup.com/event/the-daily-visit-communication-intensive-with-martin-harvey-99635/
To learn more and register for the APQ Seminar on the 24th and 25th May.https://www.25apqconference.com/en
To learn more about the Retention Recipe 2.0 https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0
Check out Certainty 2.0 https://insideoutpractices.thinkific.com/courses/certainty-2-0
Email me - martin@insideoutpractices.com
Helping pain based people see the value of prevention and performance
It can be frustrating when people come in for pain and then stop as soon as the pain stops. So what can we do to help people see the true value of chiropractic care? And how do we do it without making them wrong?
In this episode, Martin maps out a simple 3-step process you can use in your practice to help people see the value of prevention and performance.
The London "Daily Visit Communication Intensive" on 18th May https://unitedchiropractic.glueup.com/event/the-daily-visit-communication-intensive-with-martin-harvey-99635/
To learn more and register for the APQ Seminar on the 24th and 25th May.https://www.25apqconference.com/en
To learn more about the Retention Recipe 2.0 https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0
Check out Certainty 2.0 https://insideoutpractices.thinkific.com/courses/certainty-2-0
Email me - martin@insideoutpractices.com
Playing the infinite game with Dr Ash Pritchard.
We often talk about the value of playing the long game. That when you prioritise long-term over short-term goals it helps you avoid 'bright shiny objects' and do things more in line with your values.
So what about infinite games? Simon Sinek has written about the value of playing an infinite game, so how does it apply to us in chiropractic?
In this episode, Dr Ash Pritchard joins Martin to explain how he sees his involvement in chiropractic as an infinite game.
The London "Daily Visit Communication Intensive" on 18th May https://unitedchiropractic.glueup.com/event/the-daily-visit-communication-intensive-with-martin-harvey-99635/
To learn more and register for the APQ Seminar on the 24th and 25th May.https://www.25apqconference.com/en
To learn more about the Retention Recipe 2.0 https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0
Check out Certainty 2.0 https://insideoutpractices.thinkific.com/courses/certainty-2-0
Email me - martin@insideoutpractices.com
Raising the bar for women’s health through Chiropractic excellence with Dr Andrea Huddleston
If your practice is like most, you probably take care of more women than men.
And the truth is that there are important differences in women's anatomy and physiology that can change the way they will respond to your care.
In this episode, Martin is joined by Dr Andrea Huddleston who is a chiropractor with two Masters degrees in women's health.
She shares important ideas and strategies to help you be able to help women in your practice more and to help more women.
To learn more about her seminars https://stellarwomenshealth.com/
The London "Daily Visit Communication Intensive" on 18th May https://unitedchiropractic.glueup.com/event/the-daily-visit-communication-intensive-with-martin-harvey-99635/
To learn more and register for the APQ Seminar on the 24th and 25th May.https://www.25apqconference.com/en
To learn more about the Retention Recipe 2.0 https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0
Check out Certainty 2.0 https://insideoutpractices.thinkific.com/courses/certainty-2-0
Email me - martin@insideoutpractices.com
"Help, I talk too bloody much!"
One of the paradoxes of communication is that often the less you say the more people understand you. This is particularly true in chiropractic where we are communicating about a view of health that is different to the predominant view.
So what shoudl you do if you're prone to 'talking too much'?
In the episode Martin shows you a practical way to talk less and communicate more!
The London "Daily Visit Communication Intensive" on 18th May https://unitedchiropractic.glueup.com/event/the-daily-visit-communication-intensive-with-martin-harvey-99635/
To learn more and register for the APQ Seminar on the 24th and 25th May.https://www.25apqconference.com/en
To learn more about the Retention Recipe 2.0 https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0
Check out Certainty 2.0 https://insideoutpractices.thinkific.com/courses/certainty-2-0
Email me - martin@insideoutpractices.com
How should I use research in my daily visit communication?
Research is the currency of influence.
It can give you and chiropractic credibility and authority.
But let's face it, diving into the nitty-gritty of research can sometimes
make your clients' eyes glaze over.
So, how do you break down complex research into nuggets of wisdom that resonate with your patients?
Tune into this episode for practical tips and strategies to communicate research effectively, making it engaging and relevant to your clients.
Let's bridge the gap between science and the adjustment table, one visit at a time.
To learn more and register for the APQ Seminar on the 24th and 25th May.https://www.25apqconference.com/en
To learn more about the Retention Recipe 2.0 https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0
Check out Certainty 2.0 https://insideoutpractices.thinkific.com/courses/certainty-2-0
Email me - martin@insideoutpractices.com
Shituation - "Why do people talk over me and what can I do to stop it? 💩💩💩
Do you hate it when someone talks over you? It feels crappy, doesn't it?
In this episode, we explore this common yet seldom discussed challenge.
Martin guides us through understanding why this happens and how to subtly (or not so subtly) shift the dynamic.
The focus is on pattern interrupts and the 'yes,...and' strategy — tools not just for chiropractors aiming to refine their interactions with clients, but for anyone looking to navigate conversations with more grace and effectiveness.
This isn't about dominating discussions but about fostering a space where everyone is heard.
The London "Daily Visit Communication Intensive" on 18th May https://unitedchiropractic.glueup.com/event/the-daily-visit-communication-intensive-with-martin-harvey-99635/
To learn more and register for the APQ Seminar on the 24th and 25th May.https://www.25apqconference.com/en
To learn more about the Retention Recipe 2.0 https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0
Check out Certainty 2.0 https://insideoutpractices.thinkific.com/courses/certainty-2-0
Email me - martin@insideoutpractices.com
The value of getting super clear on what you offer with Dr Theo Koenen
****This episode was originally supposed to be out 2 weeks ago but I messed up the upload! Here it is*****
Dive into an enlightening episode with Dr. Martin Harvey, where he sits down with the remarkable Dr. Theo Koenen. Not just any chiropractor, Dr. Koenen blends his passion for helping people through chiropractic with a vibrant role in Portugal's political scene. Dr. Koenen unveils the essence of making your message resonate, even when your first language isn't the one you're speaking. It's about the clarity of what you're offering (and equally important, what you're not) and the personal touch of crafting your work life to align with your best self—yes, wrapping up your day at noon is on the table!
Tune in for a session that's all about aligning your professional practice with your personal ethos.
To learn more and register for the APQ Seminar on the 24th and 25th May.https://www.25apqconference.com/en
To learn more about the Retention Recipe 2.0 https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0
Check out Certainty 2.0 https://insideoutpractices.thinkific.com/courses/certainty-2-0
Email me - martin@insideoutpractices.com
A listener's question - How to handle re-exam shituations! 💩💩💩
Objectively measuring the progress your clients make is a key to creating a high retention practice. But what if the measurements don't improve (or get worse) by the time of the re-exam? It's a shituation that can have the client deeply dissatisfied and you feeling uncertain about how to discuss it and what to recommend next.
In today's episode Martin maps out a framework that takes into account the technical and communication aspects of this shituation to give you an approach that will leave you feeling much more certain with your care plans and re-exams.
To learn more and register for the APQ Seminar on the 24th and 25th May.https://www.25apqconference.com/en
To learn more about the Retention Recipe 2.0 https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0
Check out Certainty 2.0 https://insideoutpractices.thinkific.com/courses/certainty-2-0
Email me - martin@insideoutpractices.com
A listeners question "How should I present chiropractic so more people say yes?
The bottom line is that the best way you can help people is to have them receive the benefits of care. Crafting your approach to communication is critical so that people both see that you care and see that they are likely to benefit. You have to have both the emotional and logical bases covered.
In this episode, Martin breaks down an approach that will help you connect and communicate individual value so that more people experience the benefits of care in your practice.
To learn more about the Retention Recipe 2.0 https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0
Check out Certainty 2.0 https://insideoutpractices.thinkific.com/courses/certainty-2-0
Email me - martin@insideoutpractices.com
Beyond the Script: Mastering Authentic Connection for Chiropractic Retention
In the chiropractic world, there's this belief that the key to keeping patients is all about nailing down slick scripts and selling them on the wonders of chiropractic care. It's a never-ending hustle of always closing deals, roping back in those who've left, and scouting for fresh clients. But, here's a thought: maybe there's a smarter way to do this.
People stick around for two reasons: they feel a real connection with you because they know you genuinely care, and they see that chiropractic care helps them do stuff that's important to them. It's not about how well you can recite lines; it's about the bonds you build and the value you bring to their lives.
Your skills in creating these connections and showing the real worth of what you do are what really drive patient retention. Your current Patient Visit Average (PVA) isn't just a number; it's a reflection of how good you are at keeping patients around.
In today's episode, we're cutting through the noise to focus on what really matters. I'll break down the exact skills you need to amp up your retention game, based on where you're at right now. It's about moving away from the old playbook and towards a more authentic, effective way of running your practice.
To learn more about the Retention Recipe 2.0 https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0
Check out Certainty 2.0 https://insideoutpractices.thinkific.com/courses/certainty-2-0
Email me - martin@insideoutpractices.com
4 things that chiropractors do that kill their retention.
Let's cut the crap. Today, Martin is going to tell you about the four ways you're screwing up patient retention without even realizing it. In the chiropractic world, there's this bullsh*t belief that if you just nail the perfect spiel in your report and become a ninja at dodging objections, patients will magically stick around. Wrong.
This episode is about tearing down that illusion. It's not about mastering some fancy script or playing verbal judo with patients. That kind of approach? It's a one-way ticket to a never-ending loop of convincing, losing, and desperately trying to win back patients. You end up stuck in this cycle of throwing money at Facebook ads, gimmicky discounts, and whatever else, hoping something sticks. Spoiler alert: It doesn't work.
Martin's here to wake you up. He's going to lay out the real reasons patients are walking out the door and what you can actually do about it. Forget the usual BS. It's time for a reality check on building genuine, bullshit-free relationships with your patients. So, buckle up and get ready for some hard truths that could turn your practice around.
To sign up for my email list https://insideoutpractices.com/
To learn more about the Retention Recipe 2.0 https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0
Check out Certainty 2.0 https://insideoutpractices.thinkific.com/courses/certainty-2-0
Email me - martin@insideoutpractices.com
6 practices, 22 chiropractors and a cycling team. Scaling up your impact with Dr Craig Mc Lean
Dr Craig McLean is a chiropractor and also the leader of the Chiro London group of practices in London, England. He joins Martin in this episode and shares what he has learned about building successful practices, creating a good team dynamic, and making a bigger impact in a busy place like London.
If you're wondering what you may need to do to scale up your impact you will learn a lot in this episode. If you're not wondering about scaling up this episode may inspire you to join Craig in London.
To email Craig craig@chiro.london
The Chiro London podcast https://open.spotify.com/show/4sMBBXoZoW8hTISuj4o4SH
https://podcasts.apple.com/gb/podcast/chiro-london-podcast/id1512665611
To sign up for my email list https://insideoutpractices.com/
To learn more about the Retention Recipe 2.0 https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0
Check out Certainty 2.0 https://insideoutpractices.thinkific.com/courses/certainty-2-0
Email me - martin@insideoutpractices.com
6 reasons it's hard to change people's beliefs (and what to do about it)
In this episode, our host, Martin, dives into the world of cognitive biases that shape the beliefs of both health professionals and those seeking chiropractic care. As university-educated health professionals, we often pride ourselves on thinking 'correctly,' but the influence literature tells a different story – our thinking is inherently biased.
Martin explores a groundbreaking new paper that unveils the six key biases influencing our perceptions. Why is this crucial? Because if you aspire to broaden the reach and impact of chiropractic care, understanding and navigating these biases is paramount. The key lies in communicating effectively, aligning with the biases of both your patients and yourself.
Join Martin as he unravels the mysteries behind these biases and demonstrates how this newfound awareness can revolutionize the way we communicate the profound value of chiropractic. It's not just about delivering information; it's about connecting with individuals on a level that resonates with their unique cognitive framework.
To sign up for my email list https://insideoutpractices.com/
To learn more about the Retention Recipe 2.0 https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0
Check out Certainty 2.0 https://insideoutpractices.thinkific.com/courses/certainty-2-0
Email me - martin@insideoutpractices.com
Great news about chiropractic for kids with Dr David Cahill
Dr David Cahill is a practicing chiropractor and is the President of the Australian Chiropractors Association. He joins Martin to chat about the announcement, by the Chiropractic Board of Australia, of a new position on the Chiropractic care of children.
Dave and Martin also discuss the "Safer Care Victoria" review of the safety and effectiveness of 'spinal manipulation' of children under 12.
Some key findings of the review are
- Chiropractic spinal care for infants and children is extremely safe with no adverse events found.
- Chiropractic spinal care for infants and children was reported by respondents to have helped 98% of children
- 99.7% of respondents reported a positive experience with chiropractic spinal care of their child.
To learn more about the ACA https://www.chiro.org.au/
To learn more about the Retention Recipe 2.0 https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0
Check out Certainty 2.0 https://insideoutpractices.thinkific.com/courses/certainty-2-0
Email me - martin@insideoutpractices.com
The value of measuring the full spectrum of people's response to care with Dr Brock McCurdy
In this episode Martin is joined by Dr. Brock McCurdy. Ever noticed how patients seeking care for back pain often miss the broader positive outcomes, such as improved sleep and heightened energy levels?
Learn the value of a systematic approach to tracking and understanding patient responses to chiropractic care. Discover the immense value in measuring 'whole body' changes, offering you invaluable insights into the transformative impact of your care.
This episode is your key to unlocking a more comprehensive understanding of the benefits your care brings beyond pain relief. Enhance your practice, enrich your patient interactions, and elevate your impact within your community.
Check out Chiropractic Outcomes https://chiropracticoutcomes.com/
To learn more about the Retention Recipe 2.0 https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0
Check out Certainty 2.0 https://insideoutpractices.thinkific.com/courses/certainty-2-0
Email me - martin@insideoutpractices.com
Upgrade your marketing with Dr Angus Pyke 📈📈📈
Dr Angus Pyke is an expert in marketing for chiropractors. He describes marketing as a process of getting more people to know, like, and trust you. When this happens you create an environment where your practice can flourish and more people in your community can live healthier, happier, more active lives.
The key to making this happen is to do the right things and do them consistently. In this episode, Angus joins Martin and he maps out exactly how to upgrade your marketing for 2024!
Check out the "Marketing Your Practice" Podcast https://podcasts.apple.com/hu/podcast/marketing-your-practice/id1370714740
Learn more about Angus https://www.anguspyke.com/
To learn more about the Retention Recipe 2.0 https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0
Check out Certainty 2.0 https://insideoutpractices.thinkific.com/courses/certainty-2-0
Email me - martin@insideoutpractices.com
The 3 best questions to ask with reactivations
People do what they do because they believe what they believe. The most common belief that causes people to stop having care is that 'you see a chiropractor when you have pain'. When people come back in the return of their symptoms is an opportunity to help them see the value of a different belief system. But for them to be able to see it you have to ask the right questions.
In this episode Martin maps out the three best questions to use with reactivations and exactly how to use them in your practice.
To learn more about the Retention Recipe 2.0 https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0
Check out Certainty 2.0 https://insideoutpractices.thinkific.com/courses/certainty-2-0
Email me - martin@insideoutpractices.com
The philosophy centred practice with Dr Nimrod Mueller
The last episode was all about the BIG picture of chiropractic. In this episode, Dr Nimrod Mueller returns to expand on the ideas he spoke about last time. Last time was about universal intelligence, innate intelligence, and consciousness, this time it's about how you apply these ideas in practice.
Nimrod's blog https://nimrodmueller.wordpress.com/
Quest Coaching https://www.questchiropracticcoaching.com/the-team/
To learn more about the Retention Recipe 2.0 https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0
Check out Certainty 2.0 https://insideoutpractices.thinkific.com/courses/certainty-2-0
Email me - martin@insideoutpractices.com
BIG picture Chiropractic with Dr Nimrod Mueller 🌏🌏🌏
In chiropractic, we often talk about ideas like innate intelligence and universal intelligence. They speak of a potential impact of chiropractic far bigger than sore backs and cricked necks.
In this episode, Dr Nimrod Mueller joins Martin and they talk about consciousness, universal intelligence, and the big picture of chiropractic.
Nimrod's blog https://nimrodmueller.wordpress.com/
Quest Coaching https://www.questchiropracticcoaching.com/the-team/
To learn more about the Retention Recipe 2.0 https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0
Check out Certainty 2.0 https://insideoutpractices.thinkific.com/courses/certainty-2-0
Email me - martin@insideoutpractices.com
Shituation - "Your adjustment hurt me"💩💩💩
People are sometimes sore after an adjustment. It's a common experienec and unfortunately one that can make people less likely to follow through with the care they need. In today's episode Martin answers a listener question about how this shituation as well as breaking down how to talk about the risks of care.
To learn more about the Retention Recipe 2.0 https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0
Check out Certainty 2.0 https://insideoutpractices.thinkific.com/courses/certainty-2-0
Email me - martin@insideoutpractices.com
The future of chiropractic education with Dr Pat Sim
Join us for an engaging conversation in this episode as Dr. Patrick Sim, a chiropractor and the President of the Australian College of Chiropractic (ACC), shares insights on the exciting new opportunities available for aspiring students not only in Victoria but across Australia. In this thought-provoking discussion, we delve into the significance of autonomy in chiropractic practice and the vital role of being an active catalyst for positive change within the profession. Tune in for an enlightening exploration of the future of chiropractic education and the transformative impact it can have on healthcare.
To learn more about ACC https://acc.sa.edu.au/program-structure/
ACC "Study Chiro!" Online Session - Only 100 places available! https://www.eventbrite.com.au/e/study-chiro-on-line-information-session-tickets-715755593247?aff=oddtdtcreator&mc_cid=9eddeeef32&mc_eid=e010bd7c2c
To learn more about the Retention Recipe 2.0 https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0
Check out Certainty 2.0 https://insideoutpractices.thinkific.com/courses/certainty-2-0
Email me - martin@insideoutpractices.com
The fast track to growing your practice with Dr Oliver Croke
Growing your practice in 2023 is very different from how it was 5, 10, or 20 years ago. the problem is that many of the practice growth coaches, gurus, and experts started their practice 'back then' and so the lessons they learned may not be optimal for today's environment.
In this episode, Dr Oliver Croke joins Martin to talk about the strategies and mindset he has adopted to grow his practice fast!
To learn more about the Retention Recipe 2.0 https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0
Check out Certainty 2.0 https://insideoutpractices.thinkific.com/courses/certainty-2-0
Email me - martin@insideoutpractices.com
What would the godfather of the influence literature tell you to do in your practice?
In this episode, we explore the realm of influence, drawing inspiration from the legendary Robert Cialdini, known as the godfather of the influence literature. His pioneering research equips us with a toolbox of potent strategies to amplify the impact of our messages.
Join Martin as he responds to a listener's query by breaking down Cialdini's three crucial phases of influence. Dive deep into the art of persuasion and discover how to harness these principles to enhance your communication skills. Tune in now to learn how to make your message truly resonate and leave a lasting impression.
To learn more about the Retention Recipe 2.0 https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0
Check out Certainty 2.0 https://insideoutpractices.thinkific.com/courses/certainty-2-0
Email me - martin@insideoutpractices.com
Growing in practice to grow your impact with Dr Marcus Yeo 🚀🚀🚀
Ever heard the saying that personal growth fuels practice growth? Well, Dr. Marcus Yeo is living proof of that!
Dr. Yeo is all about constant improvement. He's always refining his techniques and team practices. And guess what? It's paid off! He's turned not one, but two practices into shining examples of chiropractic excellence. So, join us for a casual chat and find out how personal growth can turn your chiropractic journey into a success story! 🚀
To learn more about Marcus https://marcusyeo.com/
To learn more about the Retention Recipe 2.0 https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0
Check out Certainty 2.0 https://insideoutpractices.thinkific.com/courses/certainty-2-0
Email me - martin@insideoutpractices.com
Shituation - How to explain chiropractic to medical people.
In this episode, Martin dives into the tricky task of explaining chiropractic care to a medical doctor, who, for whatever reason, has cautioned against it for their spouse. Now, this isn't your run-of-the-mill chat; we're talking about breaking it down for a highly educated crowd.
Our host, Martin, takes on the challenge head-on. He's got a listener's question in hand, and it's a doozy: How do you convince a medical doctor that chiropractic care is worth it? Whether they're fretting about safety, skeptical about its effectiveness, or just think it's not backed by science, Martin's got you covered.
Expect a super-informative episode where Martin unpacks different approaches. So, if you're facing this sort of dilemma, Martin's tips and insights will be your go-to playbook. Tune in and get ready to navigate these complex conversations like a pro!
To learn more about the Retention Recipe 2.0 https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0
Check out Certainty 2.0 https://insideoutpractices.thinkific.com/courses/certainty-2-0
Email me - martin@insideoutpractices.com
Getting great at care plans with Dr Craig Foote
Creating a care plan that will help people get the best results is critical to your clinical success and critical to getting great results.
Unfortunately, it's an area that is often neglected. Chiropractors often give care plans that are just based on what a mentor has done or a practice management guru has told them.
In this episode Dr Craig Foote returns to the podcats to share the 5 mistakes chiropractors make in their care plans and how to give better care plans.
To learn more about Craig's Care Plans Course https://www.chiropracticflightschool.com.au/careplans
To learn more about the Retention Recipe 2.0 https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0
Check out Certainty 2.0 https://insideoutpractices.thinkific.com/courses/certainty-2-0
Email me - martin@insideoutpractices.com
The RMIT shituation - a student view with Hume Hurley.
Chiropractors around the world have been shocked and appalled at RMIT's decision to close down the Chiropractic program.
Many have voiced their concerns for the students.
On today's episode Martin talks to Hume Hurley who is a 5th year student at RMIT.
To email Hume humehurley21@gmail.com
To email the RMIT Chiropractic Students Association csa.rmit@gmail.com
To learn more about the Retention Recipe 2.0 https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0
Check out Certainty 2.0 https://insideoutpractices.thinkific.com/courses/certainty-2-0
Email me - martin@insideoutpractices.com
Everything you wanted to know about growing a practice of ease but were too afraid to ask.
What you do to grow your practice doesn't just impact how much your practice grows. It also impacts the culture of your practice. It impacts your reputation, relationships, and your retention.
In this episode, Martin maps out what he would choose to do if he was starting again and how you can choose what is best for you.
To learn more about the Retention Recipe 2.0 https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0
Check out Certainty 2.0 https://insideoutpractices.thinkific.com/courses/certainty-2-0
Email me - martin@insideoutpractices.com
Do you hate it when communication feels awkward?
A big part of having a successful practice is being able to connect with people. So how do you grow your skills and confidence in communication?
In this episode, Martin breaks down how to improve your confidence in communicating about chiropractic and in the all-important 'small talk' which is a big part of connecting with people in your practice and your community.
To learn more about Vismai and Martin's Grow Your Tribe Workshop https://insideoutpractices.com/grow-your-tribe
To learn more about the Retention Recipe 2.0 https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0
Check out Certainty 2.0 https://insideoutpractices.thinkific.com/courses/certainty-2-0
Email me - martin@insideoutpractices.com
RMIT closing – WTF and what does it mean for chiropractic? With Dr Philip Ebrall
Last week RMIT announced that it would be closing the chiropractic program at RMIT in Melbourne, Australia.
It's an announcement that has shocked and angered many in the chiropractic profession.
In this episode, Martin is joined by Dr Philip Ebrall who is a previous head of the RMIT chiropractic program, a graduate of it, and a deep thinker and writer about chiropractic.
To read Dr Ebrall's article about the announcement https://www.apcj.net/Papers-issue-4-1/#EbrallRMIT
To learn more about Vismai and Martin's Grow Your Tribe Workshop https://insideoutpractices.com/grow-your-tribe
To learn more about the Retention Recipe 2.0 https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0
Check out Certainty 2.0 https://insideoutpractices.thinkific.com/courses/certainty-2-0
Email me - martin@insideoutpractices.com
How to do reactivations so that people get the best long-term results 🤗🤗🤗
People stop care. It's a reality of practice.
When they come back it's a pivotal moment where there is an opportunity to empower them with a higher level of health belief.
In today's episode, Martin maps out how to do reactivations in a way that helps people get the best long-term results and helps you grow your practice in a client-centred, ethical, and effective way.
To learn more about Vismai and Martin's Grow Your Tribe Workshop https://insideoutpractices.com/grow-your-tribe
To learn more about the Retention Recipe 2.0 https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0
Check out Certainty 2.0 https://insideoutpractices.thinkific.com/courses/certainty-2-0
Email me - martin@insideoutpractices.com
How to help people stay on track when they "need to call" for their next appointment.
Retention is based on 2 things:
- Communicating the unique value your care has for each person.
- Creating and maintaining connection.
Our clients are just like you - sometimes they stop doing things because they just lost momentum rather than choosing that they no longer want to do it.
In today's episode, Martin explains why pre-booking is key to maintaining momentum and what to do when people's busy lives get in the way.
To learn more about Vismai and Martin's Grow Your Tribe Workshop https://insideoutpractices.com/grow-your-tribe
To learn more about the Retention Recipe 2.0 https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0
Check out Certainty 2.0 https://insideoutpractices.thinkific.com/courses/certainty-2-0
Email me - martin@insideoutpractices.com
Dr Aaron Morris on getting great at adjusting and loving practice ❤️❤️❤️
Dr. Aaron Morris practices in Barcelona and is one of the people behind Syntropy Chiropractic Training. He has trained thousands of chiropractors to improve their skills and in this episode, he shares his thoughts on what it takes to get better and what you can do to love practice.
To learn more about Vismai and Martin's Grow Your Tribe Workshop https://insideoutpractices.com/grow-your-tribe
To learn more about the Retention Recipe 2.0 https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0
Check out Certainty 2.0 https://insideoutpractices.thinkific.com/courses/certainty-2-0
Email me - martin@insideoutpractices.com
Shituation "What should I do when people aren't improving?" 💩💩💩
One of the most common shituations that chiropractors encounter is the one where people don't seem to be improving.
On today's episode, Martin answers a listener's question about how to handle this shituation.
To learn more about Vismai and Martin's Grow Your Tribe Workshop https://insideoutpractices.com/grow-your-tribe
To learn more about the Retention Recipe 2.0 https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0
Check out Certainty 2.0 https://insideoutpractices.thinkific.com/courses/certainty-2-0
Email me - martin@insideoutpractices.com
Chiropractic philosophy with Dr Travis Corcoran
Chiropractic philosophy provides the 'why' behind the what and the how of practice. It has the potential to bring greater meaning to your experience of practice as well as being a powerful tool to discern the truth.
Dr. Travis Corcoran joins Martin on this episode to explore the value of philosophy and it's potential to improve your practice and your life.
To learn more about Travis's book https://www.restoringreason.com/
To check out the Philosophy Symposium and DGE https://spinalresearch.com.au/get-involved/events/tpsdge/
To learn more about Vismai and Martin's Grow Your Tribe Workshop https://insideoutpractices.com/grow-your-tribe
To learn more about the Retention Recipe 2.0 https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0
Check out Certainty 2.0 https://insideoutpractices.thinkific.com/courses/certainty-2-0
Email me - martin@insideoutpractices.com
Making an impact in your practice and around the world with Dr Jennifer Luu 🌏🌏🌏
Would you like to make more impact?
Do you sometimes feel like you could be helping more people?
In this ep, Dr. Jennifer Luu joins Martin and explains how (and why) she is able to make a big impact in her community through her practice, in the profession with the Australian Spinal Research Foundation and running events, and globally through bringing resources and chiropractic care to impoverished communities in Cambodia.
To support Dr Jen's charity work https://toloveandserve.com.au/
To check out the Philosophy Symposium and DGE https://spinalresearch.com.au/get-involved/events/tpsdge/
To learn more about Vismai and Martin's Grow Your Tribe Workshop https://insideoutpractices.com/grow-your-tribe
To learn more about the Retention Recipe 2.0 https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0
Check out Certainty 2.0 https://insideoutpractices.thinkific.com/courses/certainty-2-0
Email me - martin@insideoutpractices.com
Creating a big impact - 3 thriving practices after only 7 years in practice with Dr Christian Caswell 🚀🚀🚀
What does it take to create a thriving practice?
What does it take to create a thriving team?
How do you scale up from 1 practice to multiple practices?
How do you do it if you're new in practice?
Dr Christian Caswell has done all of this and he joins Martin in this episode to answer these questions and share the lessons he has learned on his journey!
To learn more about Vismai and Martin's Grow Your Tribe Workshop https://insideoutpractices.com/grow-your-tribe
To check out the Philosophy Symposium and DGE https://spinalresearch.com.au/get-involved/events/tpsdge/
To learn more about the Retention Recipe 2.0 https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0
Check out Certainty 2.0 https://insideoutpractices.thinkific.com/courses/certainty-2-0
Email me - martin@insideoutpractices.com
4 keys to a great examination 🔑🔑🔑🔑
Going from a good exam to a great exam will make a massive difference to your practice.
It will help you know when to change your approach to people's care (and when not to!) and will help communicate the value of your care beyond helping people with their symptoms.
In today's episode, Martin maps out the "4 keys to a great exam" to help you upgrade your examination!
To learn more about the Retention Recipe 2.0 https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0
Check out Certainty 2.0 https://insideoutpractices.thinkific.com/courses/certainty-2-0
Email me - martin@insideoutpractices.com
Does pre-paying negatively impact how people see you? 💰💰💰
How and when people pay can significantly impact how people perceive you and your care. Pre-payments can be a great way to run an efficient practice but if done wrong they can mean that people will choose not to have care.
In today's episode, Martin goes deep into the literature about money to see what will work best for us as chiropractors.
To learn more about the Retention Recipe 2.0 https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0
Check out Certainty 2.0 https://insideoutpractices.thinkific.com/courses/certainty-2-0
Email me - martin@insideoutpractices.com
The value of curiosity in practice with Dr Bettina Tornatora
If you're like me you want to have a practice that is not only successful but fulfilling as well. Today's guest, Dr Bettina Tornatora is a successful and fulfilled chiropractor, coach, and now an educator!
In this episode, Bettina shares her take on what the keys to success AND fulfillment are. It's a deep and important discussion that will give you a framework on how to turn personal development into practice growth.
Check out Bettina's coaching company https://www.luxconsultingco.com/
To learn more about the Retention Recipe 2.0 https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0
Check out Certainty 2.0 https://insideoutpractices.thinkific.com/courses/certainty-2-0
Email me - martin@insideoutpractices.com
How to make your ROF more effective AND shorter! ✅✅
Would you like to be able to do a shorter ROF that is more effective (people understand, say yes, and follow your recommendations)?
This episode will show you the key to achieving this. Along the way, you will learn about the importance of the argument dilution effect in making your communication more persuasive and how drug companies use it!
The Edinburgh Lectures and the Retention Skills workshop https://www.tickettailor.com/events/scc/864028#
To learn more about the Retention Recipe 2.0 https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0
Check out Certainty 2.0 https://insideoutpractices.thinkific.com/courses/certainty-2-0
Email me - martin@insideoutpractices.com
How to do the first 2 visits for people with long-term problems
When people have long-term problems you need a more advanced skill set to be able to present chiropractic in a way that they are likely to follow through with care. You see when people have long-term problems it has more of an emotional impact that can make it harder for them to see the value of your care.
In this episode, Martin explains the psychological impact of chronic problems and how to modify your communication to connect and communicate with these people.
The Edinburgh Lectures and the Retention Skills workshop https://www.tickettailor.com/events/scc/864028#
To learn more about the Retention Recipe 2.0 https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0
Check out Certainty 2.0 https://insideoutpractices.thinkific.com/courses/certainty-2-0
Email me - martin@insideoutpractices.com
Using science to help you communicate chiropractic
The bottom line is that science is THE currency of influence. Anti-chiropractic zealots try to position chiropractic as "unscientific" because they know that it will put people off using chiropractic. Using science in your communication can help give you and your message more credibility and authority and this means more people are likely to start and continue care with you.
It's easy to get it wrong though. If you get too 'sciencey' then you will just get glazed eyes and bored people. If you get too simple or emphatic then you can actually lose credibility!
In this episode, I go through the do's and don'ts of communicating using science and research and use an example of a paper from Nature's Scientific Reports "Detection of cognitive decline by spinal posture assessment in health exams of the general older population"
The Edinburgh Lectures and the Retention Skills workshop https://www.tickettailor.com/events/scc/864028#
To learn more about the Retention Recipe 2.0 https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0
Check out Certainty 2.0 https://insideoutpractices.thinkific.com/courses/certainty-2-0
Email me - martin@insideoutpractices.com
Metaphors to help you communicate chiropractic
Communicating chiropractic can be hard. The big idea of chiropractic is simple - that chiropractic can help your body work better so that you can do ALL the things you have to do and love to do. But connecting people with it is more difficult. It's more difficult because this idea is different from the predominant ideas in our culture. And it's difficult because we have the curse of knowledge where it's hard for us to imagine what it's actually like to not know that!
This is where metaphors, similes, and schemas come in. They are all ways of linking concepts that people already understand to chiropractic.
In this episode, Martin goes through his favourite links to the bid idea of chiropractic!
The Edinburgh Lectures and the Retention Skills workshop https://www.tickettailor.com/events/scc/864028#
To learn more about the Retention Recipe 2.0 https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0
Check out Certainty 2.0 https://insideoutpractices.thinkific.com/courses/certainty-2-0
Email me - martin@insideoutpractices.com
Exam essentials- the power of doing the right tests! ✅ ✅ ✅
If you don't have a great examination it's tough to know if someone who isn't getting symptomatic results just needs more care or they need a different approach. It's tough to know when to change someone's frequency of care. It's tough to really practice in a model that is about function, not pain.
When you do the right tests (and do them right!) it helps the client get the best care, helps your clinical certainty, AND, can help communicate the value of prevention and performance.
In this episode, Martin explores all these areas and gives you templates that you can use to upgrade your exam.
The Edinburgh Lectures and the Retention Skills workshop https://www.tickettailor.com/events/scc/864028#
To learn more about the Retention Recipe 2.0 https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0
Check out Certainty 2.0 https://insideoutpractices.thinkific.com/courses/certainty-2-0
Magic questions for you to use in practice
Questions are a powerful tool in practice. They help you get insight into what really matters to the people you serve. They help your clients see their health and their response to chiropractic care in new ways. They also help create connections with your clients.
Today's episode is all about questions - Martin shares WHY questions are so important, WHAT his 6 favourite questions are, and HOW you can use them in practice.
You will come away with strategies you can use right away in your practice!
The Edinburgh Lectures and the Retention Skills workshop https://www.tickettailor.com/events/scc/864028#
To learn more about the Retention Recipe 2.0 https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0
Check out Certainty 2.0 https://insideoutpractices.thinkific.com/courses/certainty-2-0