Skip to main content
Martina Flor’s Open Studio

Martina Flor’s Open Studio

By Martina Flor

In this show, Martina Flor reveals all of her lettering and art business strategies to help you build a career as a commercial artist. You’ll learn about mastering a skill, finding your voice as an artist, going from amateur to pro, how the illustration market works, marketing yourself, social media, client outreach, and productivity tips so that you can thrive with your art and make a living doing what you love.
It’s a mix of interviews with notable lettering artists and illustrators, special co-hosts, and solo shows from Martina that you’re not going to want to miss.
Available on
Google Podcasts Logo
Pocket Casts Logo
RadioPublic Logo
Spotify Logo
Currently playing episode

82. Martina Flor - How To Plan For A Kick-Ass Year

Martina Flor’s Open Studio Dec 06, 2022

00:00
30:22
147. How to Make Money with Lettering Design

147. How to Make Money with Lettering Design

Welcome back to Open Studio! I'm Martina Flor @martinaflor, and in todays episode i bring you "How to Make Money with Lettering Design". Are you ready to build a career in lettering? Join me as we delve into the secrets of success in lettering design. In this episode, we'll discuss how The Lettering Seminar can help you hone your skills and pave the way for a rewarding career in the creative industry. Hurry, as registrations for The Lettering Seminar close Today! Secure your spot now at https://www.theletteringseminar.com Also don't miss this incredible opportunity to take part in our once-in-a-year workshop series designed to help you learn a new expertise like lettering and create income or a career with your skills. One that allows you to do work you're passionate about every single day. You can register at https://www.martinaflor.com/masterclass To access the full show notes for this episode, click here: ⁠⁠⁠https://martinaflor.com/podcast

Apr 16, 202418:08
148. How to Cultivate a Success Mindset for Graphic Artists - Martina Flor

148. How to Cultivate a Success Mindset for Graphic Artists - Martina Flor

Welcome back to Open Studio! I'm Martina Flor @martinaflor, and in todays episode i bring you "How to Cultivate a Success Mindset for Graphic Artists". I will talk about the techniques that I use to maintain my mindset and helped me to become a lettering artist. To access the full show notes for this episode, click here: ⁠⁠⁠https://martinaflor.com/podcast

Apr 14, 202417:40
146. Build a career in Lettering: all the deets about my program The Lettering Seminar

146. Build a career in Lettering: all the deets about my program The Lettering Seminar

Welcome back to Open Studio! I'm Martina Flor @martinaflor, and in todays episode i bring you "Build a career in Lettering: all the deets about my program The Lettering Seminar". Are you ready to build a career in lettering? Join me as we delve into the secrets of success in lettering design. In this episode, we'll discuss how The Lettering Seminar can help you hone your skills and pave the way for a rewarding career in the creative industry. Hurry, as registrations for The Lettering Seminar close on April 16th! Secure your spot now at https://www.theletteringseminar.com Also don't miss this incredible opportunity to take part in our once-in-a-year workshop series designed to help you learn a new expertise like lettering and create income or a career with your skills. One that allows you to do work you're passionate about every single day. You can register at https://www.martinaflor.com/masterclass To access the full show notes for this episode, click here: ⁠⁠⁠https://martinaflor.com/podcast

Apr 09, 202412:55
145. Secrets to Success in Lettering Design - Martina Flor

145. Secrets to Success in Lettering Design - Martina Flor

Welcome back to Open Studio! I'm Martina Flor @martinaflor, and in todays episode i bring you "Secrets to Success in Lettering Design". In today's episode, we introduce our once-in-a-year workshop, 'Mindset Mastery For Creatives,' aimed at helping you learn new expertise such as lettering and build a sustainable income or career with your skills. Imagine waking up every day to work that fuels your passion. Ready to take the first step? You can register at https://www.martinaflor.com/masterclass To access the full show notes for this episode, click here: ⁠⁠⁠https://martinaflor.com/podcast

Apr 02, 202415:14
144. Mindset Mastery for Creatives - Martina Flor

144. Mindset Mastery for Creatives - Martina Flor

Welcome back to Open Studio! I'm Martina Flor @martinaflor, and in todays episode i bring you "Mindset Mastery For Creatives". In this episode we announce our once-in-a-year workshop series designed to help you learn a new expertise like lettering and create income or a career with your skills. One that allows you to do work you're passionate about every single day. You can register at https://www.martinaflor.com/masterclass And Also we provide you with a free guide called “Mindset Mastery”. You can download it for free here ⁠⁠⁠https://www.martinaflor.com/mindset To access the full show notes for this episode, click here: ⁠⁠⁠https://martinaflor.com/podcast

Mar 26, 202417:19
143. How to Get Quick Cash Flow for Graphic Artists - Martina Flor

143. How to Get Quick Cash Flow for Graphic Artists - Martina Flor

Welcome back to Open Studio! I'm Martina Flor @martinaflor, and in todays episode i am going to tell you 3 Inspiring Creative Women Stories. In this episode we announce our once-in-a-year workshop series designed to help you learn a new expertise like lettering and create income or a career with your skills. One that allows you to do work you're passionate about every single day. You can register at https://www.martinaflor.com/masterclass And Also we provide you with a free guide called “Diary for Lettering Artists”. You can download it for free here ⁠⁠⁠https://www.martinaflor.com/diary To access the full show notes for this episode, click here: ⁠⁠⁠https://martinaflor.com/podcast

Mar 18, 202417:35
142. The Role of Talent in Your Success - Martina Flor

142. The Role of Talent in Your Success - Martina Flor

Welcome back to Open Studio! I'm Martina Flor @martinaflor, and today I'm bringing the third episode of an exciting series where I'll be sharing insights and strategies to help you navigate the journey of becoming a successful lettering artist. In today's episode i'm bringing: "The Role of Talent in Your Success". This episode provides you with a free guide called “Diary for Lettering Artists”. You can download it for free here ⁠⁠⁠https://www.martinaflor.com/diary To access the full show notes for this episode, click here: ⁠⁠⁠https://martinaflor.com/podcast

Mar 12, 202412:10
141. Turning Passion into Profit: 3 Inspiring Creative Women Stories - Martina Flor

141. Turning Passion into Profit: 3 Inspiring Creative Women Stories - Martina Flor

Welcome back to Open Studio!


I'm Martina Flor @martinaflor, and in todays episode i am going to tell you 3 Inspiring Creative Women Stories.


In this episode we announce our once-in-a-year workshop series designed to help you learn a new expertise like lettering and create income or a career with your skills. One that allows you to do work you're passionate about every single day.

You can register at https://www.martinaflor.com/masterclass

And Also we provide you with a free guide called “Diary for Lettering Artists”.

You can download it for free here ⁠⁠⁠https://www.martinaflor.com/diary

To access the full show notes

for this episode, click here: ⁠⁠⁠https://martinaflor.com/podcast

Mar 08, 202420:42
140. 2 Game-Changing Tactics to Accomplish Your Creative Goals - Martina Flor

140. 2 Game-Changing Tactics to Accomplish Your Creative Goals - Martina Flor

Welcome back to Open Studio! I'm Martina Flor @martinaflor, and today I'm bringing the second episode of an exciting series where I'll be sharing insights and strategies to help you navigate the journey of becoming a successful lettering artist. In today's episode I give you 2 Game-Changing Tactics to Accomplish Your Creative Goals. This episode provides you with a free guide called “Diary for Lettering Artists”. You can download it for free here ⁠⁠⁠https://www.martinaflor.com/diary To access the full show notes for this episode, click here: ⁠⁠⁠https://martinaflor.com/podcast

Mar 05, 202411:31
139. Powerful Advice I'd Give My Beginner Self - Martina Flor

139. Powerful Advice I'd Give My Beginner Self - Martina Flor

Welcome back to Open Studio! I'm Martina Flor @martinaflor, and today marks the beginning of an exciting series where I'll be sharing insights and strategies to help you navigate the journey of becoming a successful lettering artist. In today's episode i give you a Powerful Advice I'd Give My Beginner Self when i was beginning as a lettering artist. This episode provides you with a free guide called “Diary for Lettering Artists”. You can download it for free here ⁠⁠⁠https://www.martinaflor.com/diary To access the full show notes for this episode, click here: ⁠⁠⁠https://martinaflor.com/podcast

Mar 01, 202413:46
138. Podcast with Annie Atkins. From Graphic Design to Cinematic Artistry.

138. Podcast with Annie Atkins. From Graphic Design to Cinematic Artistry.

In this episode of Open Studio, join me in welcoming Annie Atkins, a visionary graphic designer renowned for her work in the film industry. With credits on iconic films such as Wes Anderson’s The Grand Budapest Hotel and Steven Spielberg’s Bridge of Spies, Annie brings us behind the scenes into the captivating world of creating graphic props and set pieces for the big screen. Her recently published book, "Fake Love Letters, Forged Telegrams, and Prison Escape Maps: Designing Graphic Props for Filmmaking," offers a fascinating glimpse into her creative process. From Dublin, Ireland, Annie shares her journey, insights, and invaluable advice on navigating the unique challenges and rewards of her craft. Whether you're an aspiring designer or a movie buff, this episode promises to inspire and enlighten. Don't miss out on this captivating exploration of film graphic design! Follow Anie Instagram: https://www.instagram.com/annieatkins/ See full show notes https://www.martinaflor.com/podcast

Feb 27, 202442:42
137. Is formal education necessary or can I succeed as a self-taught lettering artist? - Martina Flor

137. Is formal education necessary or can I succeed as a self-taught lettering artist? - Martina Flor

Welcome back to Open Studio! I'm Martina Flor @martinaflor, and today I'm bringing you the final episode of a special series where I'll be addressing your most pressing questions. While our focus is primarily on lettering, the insights shared are applicable to various graphic arts. Today's question: "Is formal education necessary or can I succeed as a self-taught lettering artist?" This episode provides you with a free guide called “Lettering Success Secrets”. You can download it for free here ⁠⁠⁠https://martinaflor.com/guide⁠⁠⁠ To see the full show notes, click here: ⁠⁠⁠https://martinaflor.com/podcast

Feb 23, 202416:38
136. How do I find my unique style in lettering? - Martina Flor

136. How do I find my unique style in lettering? - Martina Flor

Welcome back to Open Studio! I'm Martina Flor @martinaflor, and today I'm bringing you the ninth episode of a special series where I'll be addressing your most pressing questions. While our focus is primarily on lettering, the insights shared are applicable to various graphic arts. Today's question: "How do I find my unique style in lettering, and is it essential to have one?" This episode provides you with a free guide called “Lettering Success Secrets”. You can download it for free here ⁠⁠⁠https://martinaflor.com/guide⁠⁠⁠ To see the full show notes, click here: ⁠⁠⁠https://martinaflor.com/podcast

Feb 20, 202414:14
135. Podcast with Milenist from Calligraphy Masters - Martina Flor

135. Podcast with Milenist from Calligraphy Masters - Martina Flor

In this week's episode of Open Studio, we have the honor of hosting Milen, an innovative calligrapher and the visionary founder of Calligraphy Masters. Milenist, the creative force behind  @CalligraphyMasters  offers invaluable insights into the world of calligraphy, from its origins to its growth. Explore the secrets behind Milenist's artistic process, his path from calligraphy to founding a vibrant community, and the strategies that have driven the success of Calligraphy Masters. Whether you're a seasoned calligrapher or a curious newcomer, this episode promises to enrich your understanding and ignite your passion for the art of calligraphy. Don't miss out! Watch now and explore the fascinating realm of Calligraphy. Follow Milen Instagram: https://www.instagram.com/mileniist/ Website: https://calligraphymasters.com/ Youtube: https://www.youtube.com/user/calligraphymasters See full show notes https://www.martinaflor.com/podcast

Feb 16, 202401:22:59
134. Is the market oversaturated with lettering artists? - Martina Flor Open Studio

134. Is the market oversaturated with lettering artists? - Martina Flor Open Studio

Welcome back to Open Studio! I'm Martina Flor @martinaflor, and today I'm bringing you the eighth episode of a special series where I'll be addressing your most pressing questions. While our focus is primarily on lettering, the insights shared are applicable to various graphic arts. Today's question: "Is the market oversaturated with lettering artists, or is there room for me?" This episode provides you with a free guide called “Lettering Success Secrets”. You can download it for free here ⁠⁠⁠https://martinaflor.com/guide⁠⁠⁠ To see the full show notes, click here: ⁠⁠⁠https://martinaflor.com/podcast⁠

Feb 13, 202412:37
133. How do I set pricing for my lettering services? - Martina Flor Open Studio

133. How do I set pricing for my lettering services? - Martina Flor Open Studio

Welcome back to Open Studio! I'm Martina Flor @martinaflor, and today I'm bringing you the seventh episode of a special series where I'll be addressing your most pressing questions. While our focus is primarily on lettering, the insights shared are applicable to various graphic arts. Today's question: "How do I set pricing for my lettering services and ensure fair compensation for my work?" This episode provides you with a free guide called “Lettering Success Secrets”. You can download it for free here ⁠⁠⁠https://martinaflor.com/guide⁠⁠⁠ To see the full show notes, click here: ⁠⁠⁠https://martinaflor.com/podcast⁠

Feb 09, 202412:10
132. Podcast with James Edmondson. The Art of Type Design, Finding Your Nich, and much more.

132. Podcast with James Edmondson. The Art of Type Design, Finding Your Nich, and much more.

In this week's episode of Open Studio, with the brilliant James Edmondson, a renowned type designer based in San Jose, California. James, the mastermind behind Ohno Type Co., shares invaluable insights into the world of type design, from its inception to its evolution into a profitable business venture. Discover the secrets behind James's creative process, his journey from lettering to founding a type foundry, and the strategies that propelled his company to success. Whether you're a seasoned designer or a budding enthusiast, this episode offers a wealth of knowledge and inspiration. Don't miss out! Watch now and explore the fascinating realm of type design Follow James Website: https://ohnotype.co/ instagram: https://www.instagram.com/ohnotypeco/ See full show notes https://www.martinaflor.com/podcast

Feb 06, 202401:02:43
131. What is the importance of branding and marketing for a lettering artist? - Martina Flor

131. What is the importance of branding and marketing for a lettering artist? - Martina Flor

Welcome back to Open Studio! I'm Martina Flor @martinaflor, and today I'm bringing you the sixth episode of a special series where I'll be addressing your most pressing questions. While our focus is primarily on lettering, the insights shared are applicable to various graphic arts. Today's question: "What is the importance of branding and marketing for a lettering artist or designer?" This episode provides you with a free guide called “Lettering Success Secrets”. You can download it for free here ⁠⁠⁠https://martinaflor.com/guide⁠⁠⁠ To see the full show notes, click here: ⁠⁠⁠https://martinaflor.com/podcast⁠

Feb 03, 202416:56
130. How can I Build a Strong Portfolio & When to Start - Martina Flor
Feb 01, 202411:55
139. Powerful Advice I'd Give My Beginner Self - Martina Flor

139. Powerful Advice I'd Give My Beginner Self - Martina Flor

Welcome back to Open Studio! I'm Martina Flor @martinaflor, and today marks the beginning of an exciting series where I'll be sharing insights and strategies to help you navigate the journey of becoming a successful lettering artist. In today's episode i give you a Powerful Advice I'd Give My Beginner Self when i was beginning as a lettering artist. This episode provides you with a free guide called “Diary for Lettering Artists”. You can download it for free here ⁠⁠⁠https://www.martinaflor.com/diary To access the full show notes for this episode, click here: ⁠⁠⁠https://martinaflor.com/podcast

Feb 01, 202413:46
129. How can I create income with my lettering work? - Martina Flor's Open Studio
Jan 26, 202425:41
128. How can I transition from learning lettering as a hobby to making it a career? - Martina Flor's Open Studio
Jan 24, 202420:12
127. What are the essential tools and software for lettering and illustration? - by Martina Flor

127. What are the essential tools and software for lettering and illustration? - by Martina Flor

Welcome back to Open Studio! I'm Martina Flor @martinaflor, and today I'm bringing you the second episode of a special series where I'll be addressing your most pressing questions. While our focus is primarily on lettering, the insights shared are applicable to various graphic arts. This episode provides you with a free guide called “Lettering Success Secrets”. You can download it for free here https://martinaflor.com/guide To see the full show notes, click here: https://martinaflor.com/podcast

Jan 22, 202415:54
126. How do I start learning lettering as a complete beginner? – Martina Flor Open Studio

126. How do I start learning lettering as a complete beginner? – Martina Flor Open Studio

Welcome back to Open Studio! I'm Martina Flor @martinaflor, and today marks the beginning of a special series where I'll be addressing your most pressing questions. While our focus is primarily on lettering, the insights shared are applicable to various graphic arts. This episode provides you with a free guide called “Lettering Success Secrets”. You can download it for free here: https://www.martinaflor.com/guide See the full show notes here: https://www.martinaflor.com/podcast

Jan 17, 202417:29
125. End-of-the-year Huddle with Stefan Kunz - Martina Flor's Open Studio
Dec 28, 202301:36:50
124. Client Outreach at the End of the Years by Martina Flor
Dec 20, 202324:38
123. How to Plan for a Kick-Ass Year - PART 2 - Martina Flor
Dec 13, 202330:56
122. How to Plan for a Kick-Ass Year - PART 1 - Martina Flor
Dec 06, 202332:17
121. Maximize Your Artwork's Earnings: The Power of Licensing by Martina Flor

121. Maximize Your Artwork's Earnings: The Power of Licensing by Martina Flor

Welcome back to another episode of Open Studio with your host, Martina Flor. Today, we're unraveling the secrets to making money with your artwork without breaking a sweat. But before we dive in, let's explore a story that recently unfolded in my artistic journey. See full show notes at martinaflor.com/podcast

Nov 29, 202328:18
120. Turning Goals into Reality: My Year-Long Book Writing Saga by Martina Flor
Nov 22, 202317:21
119. Mastering My Time: 3 Strategies That Transformed My Productivity – Martina Flor

119. Mastering My Time: 3 Strategies That Transformed My Productivity – Martina Flor

Welcome back to Open Studio! I'm Martina Flor, your host, and today we're diving into a critical topic, especially as we approach the year-end – getting things done. As artists and creatives, our passion often makes us want to immerse ourselves in our work day and night. However, the abundance of ideas can lead to attempting everything at once, making it challenging to see tangible progress and increasing the risk of burnout.


See full show notes at https://www.martinaflor.com/podcast

Nov 15, 202318:07
118. From Procrastination to Progress – 3 Easy Steps by Martina Flor
Nov 08, 202325:03
117. The Goal-Setting Secret: The question you need to answer by Martina Flor
Nov 01, 202322:34
116. Maria Montes - Finding the Sweet Spot Between Your Passion and the Market, Defining what You Want, Thriving as an Immigrant Artist and What to Focus on as an Artist

116. Maria Montes - Finding the Sweet Spot Between Your Passion and the Market, Defining what You Want, Thriving as an Immigrant Artist and What to Focus on as an Artist

In this episode of Letter Now! Podcast, Martina Flor and her guest María Montes (@iammontes) talk about Learning and Teaching. The Power of Learning, Accountability and Deadlines, What Makes a Great Teacher, Filtering through the Information Clutter.

Detailed show notes: martinaflor.com/podcast

Oct 30, 202301:01:44
115. Mastering Your Craft: The Pro Mindset by Martina Flor
Oct 18, 202317:10
114. Confidence Hacks for Creatives by Martina Flor

114. Confidence Hacks for Creatives by Martina Flor

Welcome to another inspiring episode of Martina Flor's Open Studio! In this edition, we're delving into a topic that resonates with every creative: "Building Confidence as an Artist." Host Martina Flor takes you on a journey to explore the importance of confidence and provides actionable steps to boost your artistic self-assurance.


See full show notes at ➡️ https://www.martinaflor.com/podcast Join my upcoming Lettering Masterclass ➡️ https://www.martinaflor.com/masterclass

Oct 11, 202318:37
113. Strategies for Standing Out - Martina Flor Open Studio

113. Strategies for Standing Out - Martina Flor Open Studio

Welcome to Season 5 of Martina Flor's Open Studio! This season, we're addressing key questions from the lettering artist and creative community. Join us for discussions on building an impressive portfolio, breaking into the professional world of lettering, and more. See full show notes at ➡️ https://www.martinaflor.com/podcast Join my upcoming Lettering Masterclass ➡️ https://www.martinaflor.com/masterclass

Oct 04, 202321:30
112. Season Finale! Best Moments of Martina Flor's Open Studio season 4

112. Season Finale! Best Moments of Martina Flor's Open Studio season 4

Thank you for watching and listening to this podcast, you are the motor that keeps Open Studio alive! Subscribe and leave us a review to help us keeping doing this and more for you. Have a great summer and see you on season 5!


See full shownotes at https://www.martinaflor.com/podcast

Download Lettering DNA PDF here: https://www.martinaflor.com/letteringdna

Aug 02, 202330:39
111. How To Build Momentum by Martina Flor

111. How To Build Momentum by Martina Flor

You know that amazing feeling when you're in the zone, riding the wave of momentum? It's the ultimate catalyst for achieving your goals and making things happen. But how do you discover it and maintain it, especially when life throws obstacles your way?


Get ready, because in this episode, I'll unveil practical and powerful techniques to unlock the unstoppable force of momentum.

Jul 19, 202325:19
110. 5 Essentials Pillars for Mastering Your Craft - Martina Flor
Jul 12, 202328:34
109. How To Plan For A Productive Creative Summer (Winter) - Martina Flor
Jul 05, 202327:54
108. Expert Tips for Building Your Portfolio - Martina Flor

108. Expert Tips for Building Your Portfolio - Martina Flor

In this solo episode I touch on getting better at your craft and strategies to find the time to produce work and build a portfolio. Doing great work has always been at the core of my career as an artist, and I’ve seen that happening repeatedly with many of the artists I interview on this podcast. I advocate for this approach with my students, the members of my coaching program, and with every assignment that I take on: doing your best work is priority. But getting really good at your craft takes time and life keeps getting on the way, so in this episode I provide you with a few strategies that you can use to clear up your way and start seeing real progress in your craft.


See full show notes at ➡️ https://www.martinaflor.com/podcast

Jun 28, 202322:00
107. Transforming Artists' Careers: The Truth About My Group Business Coaching Program for Lettering Artists & Illustrators

107. Transforming Artists' Careers: The Truth About My Group Business Coaching Program for Lettering Artists & Illustrators

Sign up for Leap Now here ➡️ https://www.maketheleapnow.com In this episode we dive deep into the success stories of the three of them who are also alumni from my business group coaching program, Leap Now, designed exclusively for lettering artists and illustrators. If you’re wondering, what is in this episode for me?. Well, I believe that it can give you tons of clarity around how coaching and support can make a difference in your career and freelance business, and decide whether this is something you may benefit from as well. See full show notes at ➡️ https://www.martinaflor.com/podcast

Jun 21, 202358:07
106. Is the Lettering & Illustration Market Oversaturated? - Martina Flor

106. Is the Lettering & Illustration Market Oversaturated? - Martina Flor

Sign up for my upcoming series of free workshops "Secrets to Success as a Commercial Artist" at ➡️ https://www.martinaflor.com/secretsworkshop Breaking news: The lettering and illustration market is NOT oversaturated! 📣 In this episode, I'm going to show you the four key factors you need to embrace to find your unique place and thrive with your work. Sign up for my upcoming series of free workshops "Secrets to Success as a Commercial Artist" at ➡️ https://www.martinaflor.com/secretsworkshop Mark your calendar and sign up for the waiting list at ➡️ https://www.maketheleapnow.com See full show notes at ➡️ https://www.martinaflor.com/podcast

Jun 14, 202324:57
105. How To Shape Your Success Mindset - Martina Flor

105. How To Shape Your Success Mindset - Martina Flor

Sign up for my upcoming series of free workshops "Secrets to Success as a Commercial Artist" at ➡️ https://www.martinaflor.com/secretsworkshop What is the one thing that has the power to elevate you or bring you down? The factor that can determine your success or failure? The element that sets apart those who achieve great things from those who struggle to make progress? Yes, I'm talking about your mindset. In this episode, you will learn valuable tips to shape your mindset and unlock the potential to achieve all your artist dreams and more. Pay attention and let's dive in! Sign up for my upcoming series of free workshops "Secrets to Success as a Commercial Artist" at ➡️ https://www.martinaflor.com/secretsworkshop Mark your calendar and sign up for the waiting list at ➡️ https://www.maketheleapnow.com See full show notes at ➡️ https://www.martinaflor.com/podcast

Jun 07, 202326:33
104. Survey Results Are Here! Find Out How Commercial Artists Are Making An Income - Martina Flor

104. Survey Results Are Here! Find Out How Commercial Artists Are Making An Income - Martina Flor

SEE THE SURVEY RESULTS 👉🏼 https://www.martinaflor.com/survey-results


Wondering how to make an income with your creative skills? Curious about how much other commercial artists are charging for editorial, publishing, advertising and packaging assignments? Get ready because today I’ll share with you the results of the survey on the business of lettering and illustration, and the insights are eye opening. Let’s dive in!


Sign up for my upcoming series of free workshops "Secrets to Success as a Commercial Artist" at ➡️ https://www.martinaflor.com/secretsworkshop

Mark your calendar and sign up for the waiting list at ➡️ https://www.maketheleapnow.com


See full show notes at ➡️ https://www.martinaflor.com/podcast

May 31, 202335:26
103. Unveiling My Income Streams and the Rates I Charge for Projects

103. Unveiling My Income Streams and the Rates I Charge for Projects

TAKE THE SURVEY 👉🏼 https://www.martinaflor.com/survey Prepare yourselves to get the inside scoop on what a real working lettering artist makes for an income. If you've ever wondered about the nitty-gritty details of income streams in this biz, you're in for a treat. I'm about to spill the beans on all the different ways I make money and share how much I charge for different projects. This episode is about to give you a front-row seat to the financial realities of a lettering artist's business. Let's dive in! Mark your calendar and sign up for the waiting list at ➡️ https://www.maketheleapnow.com See full show notes at ➡️ https://www.martinaflor.com/podcast

May 23, 202344:30
102. How to monetize your skills (income streams) - Martina Flor

102. How to monetize your skills (income streams) - Martina Flor

Sign up for the waiting list of my business coaching program for lettering artists, illustrators and creatives Leap Now on https://www.maketheleapnow.com. We are opening registration soon! You don’t need clients to make a living with your art! In this episode I’m going to get your creative juices flowing around the myriad of things you could be doing to monetize your work. Mark your calendar and sign up for the waiting list at ➡️ https://www.maketheleapnow.com See full show notes at ➡️ https://www.martinaflor.com/podcast

May 17, 202323:07
101. How to Build a Career as a Lettering Artist or Illustrator – Martina Flor

101. How to Build a Career as a Lettering Artist or Illustrator – Martina Flor

Sign up for the waiting list of my business coaching program for lettering artists, illustrators and creatives Leap Now on https://www.maketheleapnow.com. We are opening registration soon! Today we will be speaking about how to build a career as a lettering artist or illustrator. This is the first episode of a series that is coming in anticipation to my group business coaching program for lettering artists and illustrators that is opening registrations at the end of June. Mark your calendar and sign up for the waiting list on https://www.maketheleapnow.com See full show notes at https://www.martinaflor.com/podcast

May 10, 202327:18
100. Jessica Hische - Finding Your Style, Getting Client Assignments, Going Viral vs Growing Steadily, Following Your Passion & Parenting

100. Jessica Hische - Finding Your Style, Getting Client Assignments, Going Viral vs Growing Steadily, Following Your Passion & Parenting

Today I’m celebrating the episode number 100 🤩 of this podcast by having a conversation with Jessica Hische. Jessica is a lettering artist and ​New York Times Best-selling ​author​ based in Oakland, California​. ​She specializes in typographical work for logos, film, books, and other commercial applications. ​​Her clients ​include Wes Anderson, The United States Postal Service​​, ​Target, Hallmark, and Penguin Books and her work has been featured again and again in design and illustration annuals both in the US and internationally. She’s been named a ​Print Magazine New Visual Artist (20 under 30), one of ​Forbes 30 under 30 in Art and Design, an ADC Young Gun, a “Person to Watch” by ​GD USA, and an ​Adweek “Creative 100”. ​ You’ll love this episode, I know that already. Because Jessica is not only an great artists and designer that has accomplished a lot in her career, but also she’s great at sharing what she has learned along the way. This conversation is filled with golden nuggets of inspiration, information and insiders tips on finding your style, getting client assignments, and using the things you're passionate about to inform your next steps. We also touched on parenthood, work-life balance and how to build a fulfilling career. I really hope you Enjoy this conversation with Jessica Hische. 👉🏼 Sign up for my in-person Summer Lettering Seminar: https://www.martinaflor.com/summerletteringseminar 👉🏼 See the rest of the show notes at https://www.martinaflor.com/podcast

May 03, 202301:22:17