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By Mary Henderson
Welcome to Authority5.0 Podcast exclusively created for entrepreneurs who are on a mission to lead and be the best of the best in their niche or industry.

Listen to the stories of people from around the globe who have all taken the road less travelled, are heart centred, tenacious superhumans who share their journey and ideas to inspire and move you.

Subscribe to Authority5.0 Magazine for free and get access to expert and noise-free content that is actionable and implementable from the best content contributors around the word.
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Currently playing episode

Episode #21 - Want To Know How To Stand Out As The "Go To" Sales Person?


Episode #24 - How Linkedin Ads Can Help You 10X Your Reach
AJ Wilcox is the worlds leading Linkedin Ads expert and I mean that quite literally.  He owns an AD Agency - that only specialises in LinkedIn Ads and works with some big brands worldwide. In this interview AJ and I discuss if Linkedin is heading to a pay to play platform like Facebook. We talk about organic reach on Linkedin and is it here to stay and how to approach Linkedin advertising. AJ shares a lot of golden nuggets such as how to approach Linkedin advertising. He is a master at his craft and if you listen carefully he even shares his step by step approach from the type of creative we should test right through to the type of lead magnets that work really well on Linkedin ads. If you want to grow your business in 2020 - this episode will set you in the right direction. You can contact AJ below: E: LI: W:
October 21, 2019
Episode #23 - How To Stand Out On The Greatest Networking Platform On The Planet - Linkedin
Please allow me to do the honours. Meet Shay Rowbottom.  The most talked about person on Linkedin and rightly so.  Her video content is off the charts. Her career began on Facebook where she specialised in content creation and page management.  She took notice of patterns, metrics and could see that between 2010-2013 that anyone who started a Facebook page and released content consistently grew a following, VERY EASILY.  Fast forward to today and she has applied everything she  learned from Facebook on to Linkedin and guess what happens?  She becomes the most talked about content creator on Linkedin.  Shay is the CEO of Rowbottom Marketing and helps founders and executives become LinkedIn video creators so they can be seen as industry experts and generate high quality leads.  In this interview, she literally walks us through the do's and don'ts of content creation on Linkedin.  If you are serious about building your Personal Brand and business, Shay breaks down a lot of the moving parts that are key to content success on Linkedin. If you want to get in touch with Shay. Her contact details are below: Linkedin: Website:  Twitter: shay_rowbottom
September 3, 2019
Episode #22 - True Leaders Start On The Inside Of The Inside Of SELF
Dov Baron is revolutionary thinker and communicator that has led to be cited as one of Inc. Magazine’s Top 100 Leadership Speakers. He's been an independent leadership advisor to the United Nations (UN) and was named in 2018 as one of the Top 30 Global Leadership Gurus. Dov is the bestselling author of several books. His last five book releases have all been best-sellers. He also writes for and has been featured in industry magazines including CNN, CBS Small Business Pulse, SHRM, Yahoo Finance, Boston Globe, Business in Vancouver, USA today, CEO, Entrepreneur and many more. Dov’s international Leadership & Loyalty podcast is ranked the top podcast for Fortune 500 Executives Globally. In this podcast we do go full monty on everything to do with leadership and its connection to Personal Branding. If you would like to connect with Dov, his details are below: Linkedin: Website: Email: Twitter: TheDovBaron
September 2, 2019
Episode #21 - Want To Know How To Stand Out As The "Go To" Sales Person?
Dale Dupree is a sales guru. Period. I mean that with my hand on heart.   Dales is the founder of the Sales Rebellion.  His mission is clear. He wants to change the game in the sales world, after being known for most of his career as The Copier Warrior.  He teaches thousands of people how to choose a career in sales and has a tried and tested methodology that he teaches worldwide on how to be stand outs and the "go to" person as a sales professional in their industry. He is passionate about creating the sales profession from mediocre to legendary. He says "It is time for a Sales Rebellion to rise." Dale's philosophy is based on radically educating  prospects on a first touch. He believes and embraces  Responses, good or bad, but never indifferent as data which is feedback. He also believes that an allocated Territory should be treated as 'your' Community because this attitude enable Sales Wanderers. He believes a Pipeline is very much alive and believes people are more than just a signature for a deal and fellowship over negotiations is key to long term success. He is smart, savvy and in this interview (54 mins) we talk about sales through a different set of eyes.   Anyone who sells in their business or is a sales professional will benefit from this interview and be able to implement actionable steps. You can contact Dale below: Linkedin: Website: Email:
September 1, 2019
Episode #20 - Humanising The Human Design
Dr. Melis Senova knows everything there is to know about humanisation because she has researched this topic for years and has a PhD on the topic.  I can honestly say, this is one of the best interviews I have ever had.   Melis is a heart centred leader.  She disrupts the way corporations think about leadership to internal structures and she has A LOT to say about this topic. She wrote a book about it called This Human and its well worth a read, especially if you work in the corporate landscape in a leadership role. Melis is an Executive Coach, Author, Founder of the Huddle Academy, Researcher  and someone who walks her talk. In this podcast, she takes us literally on a journey on the topic of humanisation, especially in leadership roles, how she brings human design into corporate infrastructures and her thinking behind her mission...which ultimately is to humanise the human. If you would like to contact Melis, her details are below: E: LI: W:
June 6, 2019
Episode #19 - Advancing Your Corporate Career In The GIG Economy
Andy Storch is an experienced Talent Development Consultant & Coach and understands the corporate landscape inside out.  In this podcast interview he shares, based on his insights and experience, how the corporate landscape is shifting and how to advance your career in the GIG Economy.     Since 2011 Andy has  developed and delivered creative experiential learning solutions for companies across many industries (including software, cloud computing, IT, professional services, insurance, and manufacturing) and around the world. Clients have included, Oracle, Google, Box, Eaton, Toyota, Autodesk, AAA, State Farm, EY, KPMG, HP, Sony, Bechtel, Cisco, and others.  He is an experienced facilitator and certified performance coach and  takes a consultative approach to client engagements. Andy connects companies with  learning solutions that help turn strategy into action and gets their people to do the best work of their lives. He predominantly works with People and Talent Development Leaders to help them achieve their goals and make them look like rockstars. If you would like to connect with Andy, his details are below. LI: E:
June 5, 2019
Episode #18 - Algorithms Know The Difference Between Great Content & Bad Content.
Dennis Yu is a world renowned Facebook marketing expert, social media algorithm expert and CEO of Blitzmetric - a digital agency that manages multi billion dollar accounts. He consults to Facebook and many Fortune 500 companies and travels the world speaking and teaching for 75% of the year. In this podcast interview, Dennis breaks down how the social media algorithms work and what we need to know and do.  He unpacks so much knowledge and wisdom and demystifies how the different social platforms work and what it means to be a Personal Brand on social today. If you are an entrepreneur, business owner, CEO or working tirelessly creating content to build your social media currency, this podcast is seriously a masterclass.  It is worth every second. If you would like to engage Dennis, his contact details are below: LI: W: FB:
May 1, 2019
Episode #17 - Branding is NOT a nice to have, ITS A MUST HAVE.
David Brier is a RE-BRAND EXPERT. He will blow you away.  How could he not? A native New Yorker with a deep voice who is uber cool, loves coffee and writes the BEST quotes.  However, that is not what he is known for.  He is seriously a branding guru who has generated billions of dollars in ROI for companies he has consulted for that is attributed to his rebranding strategies, execution, creative genius and his methodology. David is a branding veteran who for over three decades has provided branding strategies, brand identities and package design for startups, retail, technology, and tourism brands. His work's been featured in ADWEEK, Forbes, Fortune, Fast Company, New York Times magazine, INC., Communication Arts and numerous other publications. David has helped build the brands of the New York City Ballet, Revlon, Estée Lauder, Botanical Bakery, Coco Polo, Legacy Chocolates, The New York Times magazine, Sunbelt Software, and many regional and local companies as well as several cities. He is also the author of the bestseller Brand Intervention: 33 Steps to Transform the Brand You Have into the Brand You Need which has been called "the branding bible." If you would like to contact David, his details are below: LI: W: Amazon:
April 30, 2019
Episode #16 - Selling From The Heart Is A Must In The Digital Economy
Larry Levine is a serial sales professional and understands what it means to sell from the heart. So much so, he wrote a book about it called SELLING FROM THE HEART (link below) where he outlines the who, why, what and how of selling from the heart. In our interview, we discuss why Sales People MUST transition from  transactional selling to emotional selling and how this impacts a Personal Brand, especially in the digital economy. Larry is a No B.S. Sales Coach & Trainer and teaches sales teams: ► An engaging social presence that promotes brand awareness ► Integrating social into every phase of the sales and client management process ► Authentic client relationships ► Building a relationship funnel ► Developing a personal value framework ► Uncovering what clients value He is a servant leader who brings heart,  spirit, extreme focus, authenticity and dedication; supported by his understanding of what a day in the life of a sales professional is like. You can contact Larry below: LI: Amazon:
April 29, 2019
Episode #15 - Why Every Personal Brand Needs A Google Content & SEO Strategy
Monte Huebsch is a Google SEO & Adwords Specialist and can answer almost anything related to Google Search.  Monte is known as the Google Guru. His company is one of only 12 Google Authorised Premier SME Partners and manage 100's of Google AdWords accounts that build successful online line marketing campaigns that yields profitable results for small to medium businesses. His company specialise in: >Google AdWords >Google Analytics >Google Adsense Partner >YouTube publisher In this podcast interview, I ask Monte "why is a SEO and Content strategy important for anyone who is serious about positioning themselves as an authority and how does Social Media play a big part in this mix?" This interview is a must listen for anyone who is building their Personal Brand across all channels.  Monte is very open and giving and I must say, I personally got a lot out of this interview.  I know you will too. You can contact Monte as per details below: LI: W:
April 28, 2019
Episode #14 - How You Communicate Your Message To Your Audience Really Matters
Lila Smith is the creator of #SayThingsBetter, she is a Messaging & Communication Consultant to Thought Leaders, Entrepreneurs & Startups and if that is not enough she is a  Speaker, Mentor  & a Linkedin Influencer. She trains people to #SayThingsBetter (and listen better, too) using her 5-step theater-based method of Intentional Communication.  In this incredible interview, Lila takes us on a journey to truly understand why words matter and why  the power of language is 'context'.  This interview is  a mini master class because she provides tips that you can implement and that can actually make a difference to the copy on your sales page, website, social media posts, corporate collateral, keynote speaking engagement and your book. Lila is based in Dallas, Texas.  If you would like to get in touch with Lila, her contact details are below. E: LI:
March 31, 2019
Episode #13 - How The Top Sales People Command Big Dollar's
John Smibert is a living legend and a global expert in sales.  That is a fact.   In this podcast, John shares how the modern sales professional can no longer sell products and services.  They must understand the power of a Personal Brand and how their uniqueness and ability to solve complex problems commands top dollar and advances their career. John work's with companies who recognise the old way they sell is no longer effective and they are seeking to transform to new, more productive sales models. He  helps his clients to stop selling products and services and start leading their customer to positive change by taking them on a journey. John is one of the most sought after and switched on B2B sales specialist who has 35 years experience in sales and leadership roles in technology based organisations and currently runs his consulting business that he started in 2005.  You can contact John below: E: W: LI: M: +61 404857893
March 26, 2019
Episode #12 - The Sales Funnel That Doesn't Generate Leads & Why You Need To Learn It
Ray Leone is in the same league as Zig Ziglar and Jim Rohn.  Beginning in the field of computer science, Ray Leone was employed by The Atomic Energy Commission at Princeton University and later as program manager for Virginia Commonwealth University, RCA, and UNISYS. Ray left that field to enter sales, becoming the top producer for two international corporations. Ray combined his scientific background with practical field experience to develop his trademark selling program, the Sales Funnel®. Ray’s system is taught in 50 countries through licensees as well as by Ray himself. He is the author of Success Secrets of the Sales Funnel and Whole Brain Selling and is a highly sought after speaker. In this interview, Ray talks about the importance of having high EQ and being able to solve complex problems in order to gain trust from prospects.  He shares A LOT of wisdom and advice (hence why the interview is almost 1 hour) that are actionable steps for any person who is a sales professional, business owner, coach, consultant or a CEO. If you would like to connect with Ray, his details are as follows: E: W: LI:
January 3, 2019
Episode #11 - How To Leverage Social & Traditional Media To Build Your Personal Brand
Ming Johanson is a social media and digital marketing expert and owns a very successful  digital agency (for over 7 years). There are two sides to Ming's business the first is training in social media and digital strategy, the Second is delivering social media and digital marketing solutions.  What makes her unique is her ability to deconstruct complex technologies and couple them with an in-depth understanding of social media tools to be able to create and integrate knowledge into a palatable change management training within all levels of business to transform organisations for future focus reflective of their marketing and their culture. In this podcast we discuss how to leverage traditional media and social media to stand out from the noise and she provides some sound advice on how to get noticed.   If you would like to contact Ming, her details are below: E: LI: W: (click on 15 min call and book a chat on the phone).
January 1, 2019
Episode #10 - The Scary Transition From Corporate Employee To Entrepreneur
Anthony English is a serial I.T. professional who has had a very successful career in the corporate landscape. He has worked for major companies such as IBM and transitioned into a consultant to help highly talented corporate professionals identify where they should focus their expertise and how to market themselves in the GIG  economy.   Typically, he works with service professionals who are usually out of the corporate world, and have a strong personal drive never to go back. They are usually very gifted, but uncomfortable marketing and packaging up their expertise. In this podcast, he shares what to expect when this transition happens, how to break free from a limited mindset and how the landscape has changed in the last 10 years.  A must listen for every Senior Executive. If you you would like to contact Anthony, his details are below: E: LI: W:
January 1, 2019
Episode #9 - How To Prepare Yourself For The HR Interview
Matt Burns nearly 20-year corporate journey has taken him around the world, supporting companies with operations in North America, Europe, Asia & South America. In his previous leadership role, Matt led an HR team that was recognized in 2017 for the: Most Innovative Use of HR Technology & in 2018 as the Canadian HR Team of the Year - Retail / Hospitality. Most recently Matt announced the launch of a social enterprise whose goal is to raise $1M for grassroots charities that support mental health advocacy & women entrepreneurs. He is Host of the HR Tech Talks review series, a Forbes HR Council member & serves in an Advisory capacity with a number of organizations that are the in the broader HR ecosystem. Get ready for a high-energy discussion blending technology, data, culture & purpose. You can contact Matt Burns: E: LI: W:
January 1, 2019
Episode #8 - Three Key Metrics To Building A Successful Business & Brand
JP Maroney is an American entrepreneur, investor, and philanthropist with more than 26-years experience starting, building, buying, and selling companies in publishing, media, advertising, software, ecommerce, textiles, training, real estate, and consulting. In this episode he dives deep into what it takes to build a successful business & brand based on 3 key metrics, in this order: Market, Message & Monetisation. JP, is a digital entrepreneur who has extensive experience across all media and runs a very successful digital agency helping startup companies through to multi million dollar corporations. If you would like to connect wit JP, his details are below: Web: LinkedIn - Facebook, Instagram, Twitter use @JPMaroney
December 17, 2018
Episode #7 - The Foundation Of Your Personal Brand Must Be Your Expertise
Keenan is a SALES GURU. I mean that literally. He is an Author, CEO of A Sales Guy Consulting, Influencer, Keynote Speaker and an UBER cool guy who is disrupting the corporate landscape in sales because the industrial economy strategies for sales - do not work in the 21st century. Keenan brings a whole new life line into sales that incorporates Personal Branding (in a big way), complex problem solving and a lot more. His new book Gap Selling and previous book Not Taught - are a must have for EVERY SALES PERSON around the world. Warning - this interview is hot!!!! and every now and then there are some F words....if you can get past that, you will get a lot out of this interview. You can connect with Keenan below: Website: LI: T: @asalesguy I: asalesguy F: asalesguy Purchase books here: Not Taught - Gap Selling -
November 14, 2018
Episode #6 - Connecting Your Purpose With Your Personal Brand
Rob Howze is a High Performance Coach and on a mission. In this podcast he talks about purpose & mindset and how these two ingredients are key to building a successful Personal Brand. If you would like to connect with Rob, his details are below: W: LI: F: T: @Fitworldceo I: @Fitworldceo
November 14, 2018
Episode #5 - How To Use Story Telling To Build Your Authority
Stephen De Sede is an influencer, entrepreneur, trainer and speaker spending the past two decades living, working and studying across the world (Australia | UK | EU | USA) in human performance, people management, and international strategic business development. Over the last decade, Stephen has travelled the world studying the evolving and developing digital and social eras, training with global leaders and Influencers in online marketing, human behavioural and psychology.  Stephen has worked with and addressed all levels of global corporate mentoring, leading and managing global professionals in programs across multiple continents, spanning across diverse cultural, political and economic spectrums. In this interview Stephen shares a very philosophical view of what it takes to master story telling and explains why being authentic and vulnerable is the key to becoming an authority in todays digital landscape. He shares actionable steps that can be implemented and you can be guaranteed to have a shift in your paradigm at the end of this interview. If you want to connect with Stephen De Sede his details are below: W: T: @stephendesede I: stephendesede F: stephendesededistinction LI: stephendesede
November 6, 2018
Episode #4 - Your Personal Brand Is A Business, Man!
Ronnell Richards is a Business, Man… a student of business and loves to be involved with lots of different businesses. He spend's his days overseeing a sales and marketing agency he owns that focuses on providing out sourced direct B2B sales and marketing primarily in the Telecom and Technology space. He also spends considerable time in the development of Ronnell Richards LLC. This is his company that helps businesses develop executable sales and marketing plans. His company can do everything from development to implementation and execution. His passion is to help take businesses to the next level and create practical and pragmatic sales models that generate results. In this interview, Ronnell talks about the hustle of building a business and brand and provides valuable actionable steps that can be implemented immediately. He is fast becoming an influencer on LinkedIn and talks about how he positions himself and his content to attract a B2B audience. If you would like to reach out to Ronnell, his details are below: W: TW:@ImABizMan IN: FB: ronnellrich/ LI:
November 6, 2018
Episode #3 - Why The First 10 Seconds Matters When It Comes To Your Personal Brand
Nick F. Nelson is an award-winning brand strategist, creative executive, and CEO of BRANDPRENUER, the nation’s premier headshot, personal and professional brand development firm. BRANDPRENUER specializes in helping people, products, and organizations GET NOTICED through branded headshot photography, social media, branded video content, publicity, influencer relations. and events. Nick is an innovative force in brand marketing and throughout his nearly two decade-long career has produced targeted marketing and communications strategies for leading consumer products, and entertainment brands, most notable include Disney, General Mills, HBO, NBC, STARZ, Warner Bros. Pictures, and Walmart. In this interview find out why your brand image through photography is key to positioning yourself as an authority. Nick shares a lot of tips and tricks that you can use and implement immediately after this interview. If you would like to get in touch with Nick Nelson, his details are below: W: TW: brandprenuer IN: brandprenuer FB: brandprenuer LI:
November 6, 2018
Episode #2 - Why Social Selling & Personal Branding Is A Must In Corporate
Alexander has over 15 years sales experience, lead social selling programmes for an International Law firm and Global Commercial Real Estate firm. He now leads the Social Selling & Account Based Intelligence practice for Digital Leadership Associates and is at the forefront of understanding the latest technology platforms and how they can be used in a social context, including AI & Machine Learning. He has been featured in LinkedIn case studies talking on the subject of social selling and the real world benefits organisations can achieve leveraging the technology and processes in the 21st Century. In 2016 he was featured as a World top 30th salesperson by LinkedIn. In this podcast learn why Tier 1&2 corporates need to shift their mindset in order to stay relevant and stay in the game as we enter into the digital transformation economy. Learn why LinkedIn should be business as usual for all sales professionals and why building a corporate Personal Brand is a huge opportunity for every senior executive and a brilliant communication strategy for tier 1 & 2 organisations. This podcast is a must listen... Connect with Alexander Low: LI: T: alexander_low I:digital_alexanderlow F: alexanderlow
November 6, 2018
Episode #1 - Why LinkedIn Is A Must For Entrepreneurs Building Their Personal Branding Profile
Cory Warfield is a serial entrepreneur who found a solution to a complex problem - employee scheduling in the hospitality industry. His company has created a smart App that manages shift work in the cloud and is used by many large corporations around the world. Cory is also building his Personal Brand at a rapid pace on LinkedIn. He shares is highs and lows and the importance of brand building. If you like this interview, you can connect with Cory at: Website: LinkedIn:
November 5, 2018