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Marketing with Masha

Marketing with Masha

By Masha Mahdavi
Weekly discussions about the latest news, tips, and strategies that focus on law firm marketing and growth.
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ADA Compliance for websites
The lawsuits are real and if you own a website, make sure it follows the WCAG 2.0/2.1 guidelines. This episode explains the guidelines, where to find them, and what to do to avoid a lawsuit against your business. 
July 15, 2021
When to use multi-variant and A/B testing
Do you know when to use multi-variant and when to use A/B testing? This episode goes over the main differences and which scenario is a good fit for these test types.  
July 8, 2021
Facebook Ads Campaign Objectives Explained
A brief overview of the main campaign objectives that you can choose from for your Facebook campaign.
June 24, 2021
Ways to fix disapproved Facebook ads
Not sure why your ads are disapproved or how to fix them? This episode goes over what to look for and an elimination process to get to the bottom of why your ads are disapproved. 
June 17, 2021
Experiments in Google Ads
Is the bidding strategy you are currently using the best fit for your campaign? Do you want to test a change but worried about ruining your well-performing campaign? Experiments allow you to run tests alongside your campaigns and determine whether some changes will positively or negatively impact your campaign performance. 
June 10, 2021
New: Search Ads with Image Extensions
Google announced that image extensions are now out of beta and available globally. Advertisers can now include images with their search ads to help stand out from the competition.
June 3, 2021
Negative Keywords: How to avoid wasting budget on irrelevant searches
This is the one essential task that will save you from wasting your budget and will help you refine your campaign towards relevant traffic. 
May 27, 2021
How to work with a Google Team
When you get a call from Google telling you how to improve your campaign,  should you make the changes? Here are a few tips on how to ensure you have a successful campaign when working with a Google rep.
May 20, 2021
How to structure Your Google Ads Campaign
Overview of what you should consider when creating a new Google Ads account structure. 
May 13, 2021
How Google Ads auction works
Find out what Google looks at when determining ad position and even the order of the ads they show to their users. 
May 6, 2021
LSAs - Local Service Ads Explained
Local Service Ads have been a fun addition to our advertising toolkit. Let's review what they are and tips on how to ensure success with LSA Ads.  
February 16, 2021
Changes to Google's phrase match and broad match modifier keyword match types
Get the scoop on what these changes mean and what to expect when they are fully rolled out.
February 9, 2021
What Makes a Good Ad for PPC?
Let's review the elements that make a good ad for both your potential client and Google. 
January 28, 2021
Ad Rank and Quality Score explained
Learn how Ad Rank and Quality Score impact your ad position and your cost for every ad click. 
January 21, 2021
Top marketing reports you MUST have
Here are the top 2 reports your law firm MUST look at before planning the next year's marketing campaigns.
January 5, 2021
Should You Pay Attention to Google Recommendation?
Google Recommendations are now a prominent part of the Dashboard. However, not all recommendations might be a good fit for your account. 
December 8, 2020
Not Sure Where to Advertise? - PPC Platforms Explained
Review of the most popular advertising platform that you should consider before setting up your ad campaigns. 
December 7, 2020
Intake Training Tips
Three elements of intake training that are often overlooked but can dramatically increase your sign up rates.
November 4, 2020
My daily PPC checklist
Metrics that I look at every time I review a Google Ads account. 
November 3, 2020
Spooky Marketing Gone Bad Stories
What is the worst thing that can happen when it comes to your digital marketing? Find out in this Halloween edition of Marketing with Masha Podcast. 🎃
October 30, 2020
Google Ads Quality Score Explained
Everything you need to know about quality score: how it affects your campaign and what you can do to improve it. 
October 28, 2020
What to do if your ads are not showing up?
How to troubleshoot your ads if they are not showing in search and ways to fix it. 
October 27, 2020
Troubleshooting PPC Campaign Issues
Review of elements you should analyze when troubleshooting why your PPC campaign is underperforming. 
October 26, 2020
Competitor Ads in Google Explained
Everything you need to know to run successful PPC competitor ad campaigns and not get in trouble. 
October 21, 2020
Can lawyers run retargeting ads?
Don't make the mistake of running retargeting ads on Google! Find out what could happen to your law firm if you do and what you can do to prevent it.
October 20, 2020
Google Bidding Strategies Explained
Recommended bidding strategies for law firms and when to use them
October 15, 2020
Running Google Ads without Search Terms Data
Since Google has limited our access to the search terms, find out what you should know and do, to not waste your ad budget on irrelevant clicks.
October 14, 2020
Are you wasting your ad budget on fraudulent clicks?
Is click fraud happening to you? Find out how to detect click fraud and what you can do to prevent it. 
October 9, 2020
Ways to get website traffic that converts!
Review of multiple ways you can get quality website traffic (paid and non-paid). 
October 8, 2020
Are you making this mistake in your Google Ads campaign?
This common mistake can waste you thousands of dollars a year on Google Ads. Find out what it is and how to fix it. 
October 7, 2020
What marketing reports should look like?
Let's review marketing reports and what data your marketing department should be tracking. 
October 2, 2020
Tips on Creating Amazing Videos to Promote Your Law Firm
Tips on avoiding mistakes when creating video ads, making sure your videos stand out, and how to get started. 
September 29, 2020
3 Mistakes Attorneys Can Avoid When Hiring Marketing Team Members
Here are 3 ways you can avoid hiring a marketing team member that is not a good fit. 
September 29, 2020
Should You Follow Your Google Reps Advice?
This episode goes over advice you might hear from Google and which suggestions you should implement and which you should disregard. 
September 25, 2020
What does a good website look like?
This episode goes over elements that you should focus on and avoid when creating a new website or web pages. 
September 23, 2020
Should SEO and PPC have the same strategy?
SEO and PPC can help each other, but they should not both utilize the same strategy and here is why. 
September 22, 2020
Are your ads breaking any bar rules?
Three most common violations of the bar rules that we see in advertising.  
September 19, 2020
Determining Marketing Channels
Do you know which marketing channel is a good fit for you? This episode goes over what to look for when deciding what advertising channel is a good fit for your practice area.
September 16, 2020
Questions and Answers for interviewing SEO candidate
Here are few questions you can ask during your interview with an SEO candidate and answers on what to look for in their answers.
September 16, 2020
Intake Department Basics
This episode goes over the must haves for the intake department.
September 14, 2020
Finding inspiration when writing new ads
Tips on finding inspiration when writing new ads. (also known as competitor research 🤫 )
September 11, 2020
Marketing with Masha - How we got here
Masha Mahdavi is going over her marketing journey and shares experiences about working for agency vs in-house.
September 9, 2020