Skip to main content
Marketing with Masha

Marketing with Masha

By Masha Mahdavi

Marketing discussions about the latest news, tips, tricks, and strategies that focus on business growth.
Available on
Apple Podcasts Logo
Google Podcasts Logo
Overcast Logo
Pocket Casts Logo
RadioPublic Logo
Spotify Logo
Currently playing episode

Troubleshooting PPC Campaign Issues

Marketing with MashaOct 26, 2020

00:00
06:19
ADA Compliance for websites

ADA Compliance for websites

The lawsuits are real and if you own a website, make sure it follows the WCAG 2.0/2.1 guidelines. This episode explains the guidelines, where to find them, and what to do to avoid a lawsuit against your business. 

Jul 15, 202105:57
When to use multi-variant and A/B testing

When to use multi-variant and A/B testing

Do you know when to use multi-variant and when to use A/B testing? This episode goes over the main differences and which scenario is a good fit for these test types.  

Jul 08, 202105:13
Facebook Ads Campaign Objectives Explained

Facebook Ads Campaign Objectives Explained

A brief overview of the main campaign objectives that you can choose from for your Facebook campaign.

Jun 24, 202108:08
Ways to fix disapproved Facebook ads

Ways to fix disapproved Facebook ads

Not sure why your ads are disapproved or how to fix them? This episode goes over what to look for and an elimination process to get to the bottom of why your ads are disapproved. 

Jun 17, 202105:60
Experiments in Google Ads

Experiments in Google Ads

Is the bidding strategy you are currently using the best fit for your campaign? Do you want to test a change but worried about ruining your well-performing campaign? Experiments allow you to run tests alongside your campaigns and determine whether some changes will positively or negatively impact your campaign performance. 

Jun 10, 202105:32
New: Search Ads with Image Extensions

New: Search Ads with Image Extensions

Google announced that image extensions are now out of beta and available globally. Advertisers can now include images with their search ads to help stand out from the competition.

Jun 03, 202105:05
Negative Keywords: How to avoid wasting budget on irrelevant searches

Negative Keywords: How to avoid wasting budget on irrelevant searches

This is the one essential task that will save you from wasting your budget and will help you refine your campaign towards relevant traffic. 

May 27, 202105:01
How to work with a Google Team

How to work with a Google Team

When you get a call from Google telling you how to improve your campaign,  should you make the changes? Here are a few tips on how to ensure you have a successful campaign when working with a Google rep.

May 20, 202106:55
How to structure Your Google Ads Campaign

How to structure Your Google Ads Campaign

Overview of what you should consider when creating a new Google Ads account structure. 

May 13, 202112:10
How Google Ads auction works

How Google Ads auction works

Find out what Google looks at when determining ad position and even the order of the ads they show to their users. 

May 06, 202104:41
LSAs - Local Service Ads Explained

LSAs - Local Service Ads Explained

Local Service Ads have been a fun addition to our advertising toolkit. Let's review what they are and tips on how to ensure success with LSA Ads.  

Feb 16, 202107:32
Changes to Google's phrase match and broad match modifier keyword match types

Changes to Google's phrase match and broad match modifier keyword match types

Get the scoop on what these changes mean and what to expect when they are fully rolled out.

Feb 09, 202105:57
What Makes a Good Ad for PPC?

What Makes a Good Ad for PPC?

Let's review the elements that make a good ad for both your potential client and Google. 

Jan 28, 202105:14
Ad Rank and Quality Score explained

Ad Rank and Quality Score explained

Learn how Ad Rank and Quality Score impact your ad position and your cost for every ad click. 

Jan 21, 202105:45
Top marketing reports you MUST have

Top marketing reports you MUST have

Here are the top 2 reports your law firm MUST look at before planning the next year's marketing campaigns.

Jan 05, 202105:07
Should You Pay Attention to Google Recommendation?

Should You Pay Attention to Google Recommendation?

Google Recommendations are now a prominent part of the Dashboard. However, not all recommendations might be a good fit for your account. 

Dec 08, 202003:44
Not Sure Where to Advertise? - PPC Platforms Explained

Not Sure Where to Advertise? - PPC Platforms Explained

Review of the most popular advertising platform that you should consider before setting up your ad campaigns. 

Dec 07, 202005:29
Intake Training Tips

Intake Training Tips

Three elements of intake training that are often overlooked but can dramatically increase your sign up rates.

Nov 04, 202007:25
My daily PPC checklist

My daily PPC checklist

Metrics that I look at every time I review a Google Ads account. 

Nov 03, 202003:42
Spooky Marketing Gone Bad Stories
Oct 30, 202008:01
Google Ads Quality Score Explained

Google Ads Quality Score Explained

Everything you need to know about quality score: how it affects your campaign and what you can do to improve it. 

Oct 28, 202012:30
What to do if your ads are not showing up?

What to do if your ads are not showing up?

How to troubleshoot your ads if they are not showing in search and ways to fix it. 

Oct 27, 202007:32
Troubleshooting PPC Campaign Issues

Troubleshooting PPC Campaign Issues

Review of elements you should analyze when troubleshooting why your PPC campaign is underperforming. 

Oct 26, 202006:19
Competitor Ads in Google Explained

Competitor Ads in Google Explained

Everything you need to know to run successful PPC competitor ad campaigns and not get in trouble. 

Oct 21, 202007:21
Can lawyers run retargeting ads?

Can lawyers run retargeting ads?

Don't make the mistake of running retargeting ads on Google! Find out what could happen to your law firm if you do and what you can do to prevent it.

Oct 20, 202005:06
Google Bidding Strategies Explained

Google Bidding Strategies Explained

Recommended bidding strategies for law firms and when to use them

Oct 15, 202009:46
Running Google Ads without Search Terms Data

Running Google Ads without Search Terms Data

Since Google has limited our access to the search terms, find out what you should know and do, to not waste your ad budget on irrelevant clicks.

Oct 14, 202005:19
Are you wasting your ad budget on fraudulent clicks?

Are you wasting your ad budget on fraudulent clicks?

Is click fraud happening to you? Find out how to detect click fraud and what you can do to prevent it. 

Oct 09, 202006:58
Ways to get website traffic that converts!

Ways to get website traffic that converts!

Review of multiple ways you can get quality website traffic (paid and non-paid). 

Oct 08, 202008:28
Are you making this mistake in your Google Ads campaign?

Are you making this mistake in your Google Ads campaign?

This common mistake can waste you thousands of dollars a year on Google Ads. Find out what it is and how to fix it. 

Oct 07, 202003:01
What marketing reports should look like?

What marketing reports should look like?

Let's review marketing reports and what data your marketing department should be tracking. 

Oct 02, 202009:18
Tips on Creating Amazing Videos to Promote Your Law Firm

Tips on Creating Amazing Videos to Promote Your Law Firm

Tips on avoiding mistakes when creating video ads, making sure your videos stand out, and how to get started. 

Sep 29, 202009:36
3 Mistakes Attorneys Can Avoid When Hiring Marketing Team Members

3 Mistakes Attorneys Can Avoid When Hiring Marketing Team Members

Here are 3 ways you can avoid hiring a marketing team member that is not a good fit. 

Sep 29, 202008:03
Should You Follow Your Google Reps Advice?

Should You Follow Your Google Reps Advice?

This episode goes over advice you might hear from Google and which suggestions you should implement and which you should disregard. 

Sep 25, 202005:49
What does a good website look like?

What does a good website look like?

This episode goes over elements that you should focus on and avoid when creating a new website or web pages. 

Sep 23, 202016:12
Should SEO and PPC have the same strategy?

Should SEO and PPC have the same strategy?

SEO and PPC can help each other, but they should not both utilize the same strategy and here is why. 

Sep 22, 202006:20
Are your ads breaking any bar rules?

Are your ads breaking any bar rules?

Three most common violations of the bar rules that we see in advertising.
Sep 19, 202003:07
Determining Marketing Channels

Determining Marketing Channels

Do you know which marketing channel is a good fit for you? This episode goes over what to look for when deciding what advertising channel is a good fit for your practice area.
Sep 16, 202003:47
Questions and Answers for interviewing SEO candidate

Questions and Answers for interviewing SEO candidate

Here are few questions you can ask during your interview with an SEO candidate and answers on what to look for in their answers.
Sep 16, 202003:19
Intake Department Basics

Intake Department Basics

This episode goes over the must haves for the intake department.
Sep 14, 202005:25
Finding inspiration when writing new ads

Finding inspiration when writing new ads

Tips on finding inspiration when writing new ads. (also known as competitor research 🤫 )
Sep 11, 202004:16
Marketing with Masha - How we got here

Marketing with Masha - How we got here

Masha Mahdavi is going over her marketing journey and shares experiences about working for agency vs in-house.
Sep 09, 202002:28